OVO 40

Peter Rosenberg Thinks Drake & OVO 40 Seek “The Homie Treatment” From Trendy Celebrities

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Drake, his producer Noah “40” Shebib, and the rest of the OVO crew have been under fire ever since March of 2024 thanks to rap beef. However, as a result of those back-and-forth diss tracks, another conversation emerged about how they allegedly expect certain treatment from the media and their peers. Moreover, you probably already heard the claim that DJ Cipha Sounds played Kendrick Lamar’s PDF-file-alleging “Not Like Us” at Toronto, and that 40 responded with a scathing condemnation. Turns out that Cipha didn’t actually play the track and removed the post, but he had another similar story to tell Peter Rosenberg on the Juan Ep Is Life show that illustrates their issues with the two.

Furthermore, DJ Cipha Sounds recalled when he posted an old picture of him with longtime collaborator Pusha T, and how 40 criticized his post directly to him given Drake’s beef with the Clipse member. “To not be a d**k,” Cipha took the photo down, which led Peter Rosenberg to remark on an incident where his critique of the “God’s Plan” music video got him a very angry phone call from The Boy. According to Rosenberg, the issue with this OVO duo is that they expect “the homie treatment” from the media and fellow artists. The real problem lies in how they just supposedly expect this leniency and support without giving these celebrities a reason to do so.

Read More: Kendrick Lamar Creeps Up On Drake’s Spotify Dominance As Diss Tracks Continue To Dominate The Conversation

Peter Rosenberg & DJ Cipha Sounds Speak On Drake & 40

For example, Peter Rosenberg brought up that he hasn’t talked to Kendrick Lamar in years, but is still connected to the TDE camp. Even though he hasn’t spoken with K.Dot in a while, folks like Top Dawg and Punch still hit him up, send him tracks, and stay in touch. On the flip side, in the radio host’s opinion, Drake simply attaches himself to hot media personalities like Adin Ross, Bobbi Althoff, and DJ Akademiks for the clout of it and doesn’t do his part to be a “homie” in return. However, Rosenberg also clarified that these reactions are very understandable and especially so right now, given that Drizzy’s team has suffered violence that, while unconfirmed and unlikely to connect to the rap battle, has everyone on edge on top of feeling defensive against popular diss tracks.

Some people don’t think the beef is over, but it’s clear that most of us are taking a more retrospective look at the whole thing. Allegedly, so are Drake and 40 by keeping their loyalties and circles skeptical and in check. But what Peter Rosenberg and DJ Cipha Sounds are talking about is much more complicated, gray, and nuanced than simple fake love. That’s a song by the 6ix God, and what they’re talking about is something that no track can really tackle either way.

Read More: Kendrick Lamar Accused Of Deleting Pro-Palestine Comments On IG, OVO 40 Weighs In

The post Peter Rosenberg Thinks Drake & OVO 40 Seek “The Homie Treatment” From Trendy Celebrities appeared first on HotNewHipHop.

DJ Cipha Sounds Clarifies What Happened With OVO 40 And Drake

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Yesterday, we reported on DJ Cipha Sounds and a recent interaction he had with OVO 40, Drake’s long-time producer and confidant. Overall, 40 was angered with Cipha due to a misunderstanding that the DJ had played Kendrick Lamar’s diss track “Not Like Us” while in Toronto. Based on Cipha’s comments, it was very clear that 40 was upset about the whole thing. However, some got it confused, including us, and reported that Cipha had, in fact, played the song while in the Six. As it turns out, that was very much not the case.

In a video posted to social media, the DJ explained exactly what happened. Firstly, he noted that he hates rap beef and he is sad that two of the best MCs are at odds right now. Subsequently, he noted that he was in Toronto recently as the city is like a second home to him. From there, his new social media manager posted pictures from the trip and thought it would be funny to put “Not Like Us” as theme music. DJ Cipha Sounds was made aware of this, and immediately had the post taken down.

Read More: Drake’s “Scary Hours” Mixtapes, Ranked

DJ Cipha Sounds Speaks

However, it seems like it was simply too late. OVO 40 became aware of the post, and that is when he called Cipha Sounds. Essentially, it was all one huge misunderstanding that could have been avoided. Although it does go to show that Drake’s camp is taking “Not Like Us” very seriously right now. After all, there are some pretty massive allegations in there.

Let us know what you think about this situation, in the comments section down below. Do you believe that the whole beef between Drake and Kendrick has been blown out of proportion? Has it officially gotten to corny territory? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

Read More: Kendrick Lamar Breaks One Of Drake’s Spotify Records With A Drake Diss Track

The post DJ Cipha Sounds Clarifies What Happened With OVO 40 And Drake appeared first on HotNewHipHop.

OVO 40 Allegedly Threatened DJ Over Playing Drake Diss “Not Like Us”

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OVO 40 has been in Drake’s corner since day one. He codified the rapper’s signature sound on So Far Gone, and has since become known as the architect of what’s been dubbed the “Toronto Sound.” There is no 2010s without 40. This venerated status is partially why the producer feels so protective of Drake. More protective than fans would expect, if recent allegations are to be believed. DJ Cipha Sounds said that 40 threatened him with violence if he dared to play any Drake disses in Toronto.

DJ Cipha Sounds went on the Juan Epstein podcast and recounted the run-in he had with OVO 40. He claimed that the producer told him no to play the Kendrick Lamar song “Not Like Us” in Drake’s city, and if he did, 40 would take immediate action. “How about I go to your city and play a song where someone calls you a ped*phile,” OVO 40 allegedly told the DJ. “It’s on sight, when I see you, I’m gonna smack you in the mouth.” Cipha Sounds was completely taken aback by the interaction. The thing that bothered him the most, however, was the statement OVO 40 made afterwards.

Read More: Vory’s Alleged Reference Track For Drake’s “Mob Ties” Leaks Online

OVO 40 Allegedly Told The DJ “It’s On Sight”

“He goes, ‘I know you never liked us,’” Cipha Sounds recounts. The DJ took particular umbrage with this claim. “How, why?” he responded. “I’m only, only supportive and play everything you put out. What are you talking about.” OVO 40’s frustration is not surprising, given the producer’s passion for Toronto and the OVO legacy as a whole. He appeared in a 2022 documentary titled Toronto Rising, in which detailed his desire to leave an impact on the city. It’s a desire that’s allowed him to combat the complications of an MS diagnosis and oversee some of the most impactful albums of his generations.

“As long as I had like one finger that still worked, no matter what the world took from me,” OVO 40 said in the documentary. “I could play the keyboard and I could make music. All the things in my life just kind of pointed me in one direction. I’m here to play my part and to leave my impact.” 40’s concern regarding Drake also makes sense. The “Family Matters” rapper has been forced to deal with some dangerous situations since his battle with Kendrick Lamar. There was a shooting outside of the rapper’s Toronto mansion that injured a bodyguard, as well as numerous trespassers.

Read More: DJ Allegedly Kicked Out Of Toronto Club After Playing Drake Diss “Not Like Us”

The post OVO 40 Allegedly Threatened DJ Over Playing Drake Diss “Not Like Us” appeared first on HotNewHipHop.

Kendrick Lamar Accused Of Deleting Pro-Palestine Comments On IG, OVO 40 Weighs In

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Kendrick Lamar has been in the midst of a feud with Drake. Overall, fans have him up right now thanks to his song “Euphoria.” However, it is now up to Drake to come through with a response that is worthy of taking the lead back. As is stands, Drizzy is working on something. Although, no one knows when he’s going to drop it. It could be today, and it could be in a month from now. That is the beauty of rap beef. It is unpredictable, and oftentimes, filled with questions that are sometimes left unanswered.

With Kendrick in the spotlight, he is facing scrutiny for even the smallest of infractions. That said, recently, fans realized that pro-Palestine sentiment posted on Lamar’s IG was allegedly being deleted. This information made its way to Twitter, and subsequently, people started flooding Lamar’s IG page to post Palestinian flags and other messages such as “Free Palestine.” In fact, Drake’s producer 40 got in on all of this and simply posted one Palestinian flag. It was a subtle shot, but an impactful one.

Read More: Lupe Fiasco Denies Ever Apologizing To Kendrick Lamar

Kendrick Lamar IG Flooded

It is unclear whether or not the comments were really being deleted or not. Moreover, there is a chance that it wasn’t Kendrick doing it, but someone on his social media team. Whatever the case may be, with all of the pro-Palestine protests going on, this whole controversy doesn’t look good for K. Dot. As it stands, he has yet to comment on all of this. Given his social media history, it is unlikely that he ever will.

Let us know what you think about all of this, in the comments section down below. Do you believe that Kendrick was really deleting the comments himself, or was it someone who runs his socials? Does this make you lose any respect for the artist? Additionally, stay tuned to HNHH for the latest news and updates from around the music world. We will continue to keep you informed on all of your favorite artists and their upcoming projects.

Read More: Every Time Kendrick Lamar Took Shots At Drake

The post Kendrick Lamar Accused Of Deleting Pro-Palestine Comments On IG, OVO 40 Weighs In appeared first on HotNewHipHop.

Noah “40” Shebib Shows Support For Megan Thee Stallion

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Drake and his long-time in-house producer, Noah “40” Shebib have seemingly always been on the same page.

Ever since The Boy’s second mixtape, 2007’s Comeback Season, 40 has notably produced on every single project.

Noah “40” Shebib, Jazzy Pha and Drake attend Young Jeezy’s Mixtape Release party at Vanquish Lounge. (Photo by Prince Williams/FilmMagic)

Continuing tradition, the two OVO Sound co-founders collaborated for multiple tracks on Drizzy’s latest offering – the 21 Savage collab album, Her Loss.

Upon its release early last month, the world was witness to the “Jimmy Cooks” rapper shockingly taking shots at Megan Thee Stallion. On the ninth track, the Daft Punk-sampling “Circo Loco,” the Toronto native accuses Meg of lying about getting shot. “This b*tch lie ’bout gettin’ shots, but she still a stallion / She don’t even get the joke, but she still smilin’,” he raps in the first verse.

“Shorty say she graduated, she ain’t learn enough / Play your album, track one, ‘kay, I heard enough,” he later continues. There has been speculation that he may not have been trying to reference Meg directly. However, the lyrics certainly seem self-explanatory.

In an Instagram post from On Canada Project last week, the social wellness organization promoted their support for the “Savage” rapper amid the trial. The post includes a number of tweets defending the San Antonio native from the public shame she was experiencing after the 2020 incident.

The Canadian producer liked the post and subsequently left a comment with emojis representing applause and praise for the caption.

The comment is certainly causing some confusion, considering Drake and Shebib’s close relationship. Although the producer doesn’t have a production credit on “Circo Loco,” he does have a writing credit.

Regardless, the lyrics were in poor taste from the jump. However, now that Lanez has been found guilty on all three charges against him, the attack is even more of a bad look for Drizzy. It still remains unclear as to why he decided to take aim at her in the song. The Toronto superstar has yet to address the bars publicly, despite calls for him to do so.

“And…I still haven’t listened to Drake’s latest album because of that disgusting lyric in reference to Meg!! I hope his apology is just as loud. Justice has been served, Merry Christmas everyone. #WeStandWithMegan,” wrote comedian London Hughes in a tweet following the guilty verdict.

What are your thoughts on the situation? Comment down below. Finally, make sure to check out our newest holiday playlist here.

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OVO’s Noah “40” Shebib Releases ‘Toronto Rising’ Mini Doc

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noah 40 shebib

Drake’s Grammy-award-winning producer Noah “40” Shebib releases a mini-documentary titled Toronto Rising. The 14-minute doc directed by Alim Sabir, is a collaborative partnership with Native Instruments and 40.

40 is a notoriously private person, so this doc is a rare and unique look into his private life, featuring archival footage of his come-up including never-before-seen home videos of him discovering his love for the piano as a child and the early days of his legendary partnership with Drake.

READ MORE: Drake’s New Deal With Universal Music Group Called “LeBron-Sized,” Estimated to Be $400M.

I’ve always considered myself a visitor in hip hop. When I was 21, I got diagnosed with multiple sclerosis. I learned a lesson in the hospital, which was that as long as I had like one finger that still worked, no matter what the world took from me, I could play the keyboard and I could make music. All the things in my life just kind of pointed me in one direction. I’m here to play my part and to leave my impact.

Noah “40” Shebib

Toronto Rising serves as a backstory to the legacy 40 has built for himself . As well as inspire the next generation of producers who may be struggling to find their footing amid adversity. It’s also a love letter to Hip-Hop and the city which he and Drake played an integral role in putting on the map.

Share your thoughts on Toronto Rising with us on social media.

The post OVO’s Noah “40” Shebib Releases ‘Toronto Rising’ Mini Doc appeared first on The Source.

[WATCH] Drake’s Producer Noah “40” Shebib Releases ‘Toronto Rising’ Mini Doc

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Noah "40" Shebib

Drake’s Grammy-award-winning producer Noah “40” Shebib releases a mini-documentary titled Toronto Rising. The 14-minute doc directed by Alim Sabir, is a collaborative partnership with Native Instruments and 40.

40 is a notoriously private person, so this doc is a rare and unique look into his private life, featuring archival footage of his come-up including never-before-seen home videos of him discovering his love for the piano as a child and the early days of his legendary partnership with Drake.

READ MORE: Drake’s New Deal With Universal Music Group Called “LeBron-Sized,” Estimated to Be $400M.

I’ve always considered myself a visitor in hip hop. When I was 21, I got diagnosed with multiple sclerosis. I learned a lesson in the hospital, which was that as long as I had like one finger that still worked, no matter what the world took from me, I could play the keyboard and I could make music. All the things in my life just kind of pointed me in one direction. I’m here to play my part and to leave my impact.

Noah “40” Shebib

Toronto Rising serves as a backstory to the legacy 40 has built for himself . As well as inspire the next generation of producers who may be struggling to find their footing amid adversity. It’s also a love letter to Hip-Hop and the city which he and Drake played an integral role in putting on the map.

Share your thoughts on Toronto Rising with us on social media.

The post [WATCH] Drake’s Producer Noah “40” Shebib Releases ‘Toronto Rising’ Mini Doc appeared first on The Source.

Drake’s Producer Noah “40” Shebib Announces Mini-Doc Out Monday 5/9

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Noah "40" Shebib

Drake’s Grammy-award-winning producer Noah “40” Shebib is releasing a 13-minute mini-documentary titled Toronto Rising – 40’s Very Own. Directed by Alim Sabir, it’s set to drop on Monday, May 9 in partnership with Native Instruments..

40 is a notoriously private person, so this doc is a rare and unique look into his private life, featuring archival footage of his come-up including never-before-seen home videos of him discovering his love for the piano as a child and the early days of his legendary partnership with Drake.

READ MORE: Drake’s New Deal With Universal Music Group Called “LeBron-Sized,” Estimated to Be $400M.

I’ve always considered myself a visitor in hip hop. When I was 21, I got diagnosed with multiple sclerosis. I learned a lesson in the hospital, which was that as long as I had like one finger that still worked, no matter what the world took from me, I could play the keyboard and I could make music. All the things in my life just kind of pointed me in one direction. I’m here to play my part and to leave my impact.

Noah “40” Shebib

According to the press release, Toronto Rising – 40’s Very Own is meant to serve as a backstory to the legacy 40 has built for himself as well as an inspiration to the next generation of producers who may be struggling to find their footing amid adversity. It’s also a love letter to Hip-Hop and the city which he and Drake played an integral role in putting on the map.

The post Drake’s Producer Noah “40” Shebib Announces Mini-Doc Out Monday 5/9 appeared first on The Source.