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Nike Air Max Day 2023: Everything You Need To Know

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The year 2023 has been an exhilarating one for sneaker enthusiasts so far, and it’s about to get even more exciting with the arrival of Air Max Day.

As a sneakerhead, you’re always on the lookout for the hottest releases and classic designs that showcase your passion for footwear. And there’s no better event to celebrate this than Air Max Day.

From its humble beginnings in 2014, Air Max Day has become one of the most anticipated events in the sneaker calendar, with Nike dropping some of the best Air Max designs on this day to pay homage to the iconic shoe.

Air Max Day 2023 promises to be bigger and better than ever before, with an array of new releases, restocks, and exclusive deals that will keep you on the edge of your seat. So, whether you’re a die-hard collector or a casual fan, here’s everything you need to know about this year’s event.

When is Air Max Day?

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Image via Nike

Air Max Day, an annual celebration that commemorates the release of the very first Air Max sneaker in 1987, is scheduled to take place on March 26, 2023, as it has every year since its inception.

While Air Max Day typically lasts for just one day, some retailers have extended the celebration in the past. For instance, Size? launched its Give Fresh Air campaign in 2022 on Air Max Day, which involved donating Air Max sneakers along with £50 from the company for each pair sold to charity. This campaign continued until April 3, extending the festivities for a good cause.

Therefore, be sure to keep an eye out for opportunities like Give Fresh Air around March 26 and any late arrivals from Nike after Air Max Day has passed. We can anticipate some impressive new designs as well as restocked classics this year. Let’s take a look at what we might expect.

With Air Max Day just a few days away, Nike has yet to officially announce any confirmed drops. However, rumors are swirling about potential releases for the celebration. Including the possible debut of a new model called the Air Max Pulse.

Despite limited information about this new release, there is a lot of buzzes around other heavily speculated drops. Here are some of the sneakers that could possibly hit the shelves this year…

Nike Air Max 90 ‘Doernbecher’

Air Max Day 2023 - Nike Air Max 90 "Doernbecher" product image of a blue and white pair of sneakers with red accents.
Image via Nike

There are rumors that the “Doernbecher” Air Max 90, which is currently sold out, may be restocked around Air Max Day, possibly even a day earlier.

The Nike Air Max 90 “Doernbecher” is a limited edition sneaker that was released on February 25th, 2023. It is apart of the Nike Doernbecher Freestyle XVIII Collection. The collection is designed by young patients at Oregon’s Heath and Science University. The proceeds from sales are going towards the hospital’s mission.

The Air Max 90 “Doernbecher” was designed by Emerson Harrell. It features a unique cash-inspired colorway, along with custom embroidery that reflects his personality and interests.

The sneaker is available in men’s sizes and retailed for $140 USD. It is part of a larger collection of sneakers, with each design being unique and representing the individuality of the patient who designed it.

The Doernbecher Freestyle XVIII Collection supports a great cause and provides a platform for creativity and self-expression. It is a must-see for any sneakerhead or fan of charitable initiatives.

Nike Air Max Plus ‘Longtaitou Festival’

Image via Nike

The Nike Air Max Plus “Longtaitou Festival” is a special colorway released by Nike to commemorate China’s Longtaitou Festival.

It features wrap-around laces, vivid gradients, and graphic-heavy designs. The upper comes in a mix of colors such as blue, orange, and red, with a black base color. The shoe also has a white midsole and a black rubber outsole.

The Longtaitou Festival is a Chinese tradition that celebrates the beginning of the farming season and honors the dragon, which is believed to bring rain for a good harvest.

There is currently no official release date for this shoe. But, there are rumors that it may be released on Air Max Day.

Nike Air Max 1 ‘Big Bubble’

Air Max Day 2023 - Nike Air Max 1 "Anniversary" product image of a white and red sneaker held up by a hand.
The “Big Bubble” 1 could look like this “Anniversary” release

Air Max enthusiasts are buzzing with rumors of the Air Max 1 “Big Bubble” potentially dropping on Air Max Day this year.

If leaked images are accurate, the sneaker could closely resemble the original 1987 “Varsity Red” Air Max 1.

While official photos are currently unavailable, the 2017 “Anniversary” Air Max 1 release offers a glimpse of what we could expect from the speculated “Big Bubble” colorway. Keep an eye out for further updates.

Nike Air Max 1 Slide

Nike Air Max 1 Slides DH0295-103 DH0295-102 Release Date | SneakerNews.com
Image via Nike

There have been rumors that the classic “Varsity Red” design of the Air Max 1 could be repurposed into an Air Max 1 Slide, to potentially accompany a new “Black White” colorway release on Air Max Day.

However, details on what this slide might look like and when it could be released are currently scarce. There are no images available at this time.

It is possible that more information may become available in the near future. So, keep a lookout if you are interested in this potential release.

Where can you buy sneakers on this Day?

Image via Nike

Air Max Day is a popular event for sneaker enthusiasts to purchase new releases. If you are wondering where to buy sneakers on Air Max Day, there are several options available.

One of the best places to buy sneakers on Air Max Day is through Nike, as they tend to drop all their new releases first. It is recommended to pay close attention to the SNKRS launch page on the Nike website over the coming days and weeks in order to keep on top of all the confirmed drops for Air Max Day once Nike unveils more information.

Other retailers, such as Size?, have also participated in Air Max Day in the past. Therefore, it is suggested to check some of the top alternative outlets on the day itself as well.

If the sneakers you desire to sell out on Air Max Day, the resale market is also an option. We would recommend looking into websites like StockX, which authenticates every purchase you make to ensure that what you are buying is legitimate according to their verification processes.

Overall, there are several different options available to buy sneakers on Air Max Day. With proper research and dedication, you can acquire the sneakers you desire.

Nike’s Largest Athlete Endorsement Deals

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When you think of athletes and their clothes and shoes, one brand should come to mind asap. But, of course, we are talking about Nike. The most well-known and recognized brand worldwide. Starting on January 25, 1964, Nike has served to be the best in the world for sports equipment and everyday wear.

Many flaunt their love for Nike by wearing an array of shoes or sporting the many clothing options. In fact, Nike made a whopping $49.107 billion last year, which was a 6.05% increase from the previous year.

Nike’s Endorsement

With all that money in hand, Nike has the financial stability to endorse some of the most recognizable athletes in the world. However, with the aggressive amounts of money Nike pays these athletes, what makes them unique? Most of the names on the list are considered GOATS in their respective sports. Yet, many live up to their expectations with the money Nike spends on these deals. 

Today we break down Nike’s top 10 most expensive endorsement deals—the 2023 updated list.

10: Kobe Bryant, Basketball

With our first spot on the list, we have the man himself, Kobe Bryant. Kobe officially started with a six-year deal with Adidas but switched to Nike in June 2003.

During his time on Earth, Kobe had a five-year deal that was contracted for $40 million. He was making $8 million a year. After his tragic death, Nike reached a new long-term deal with Kobe in order to continue the legacy he had. 

After his death, Kobe’s shoe sales continued to increase, and according to ESPN, 20% of the NBA athletes were wearing his sneakers. 

9: Kevin Durant, Basketball

Next up on the list is Phoenix Suns power/small forward Kevin Durant. Durant is another athlete Adidas tried to sign, but he turned down the $70 million deal. But, again, it seemed like he preferred the check mark compared to the stripes. 

He makes a pretty solid paycheck from Nike, who offered him a seven-year deal that pays him around $8.5 million annually. Durant was also Nike’s fourth highest earner in the year 2022, which had a $35 million return. 

8: Maria Sharapova, Tennis

  After winning multiple competitions and tournaments, she has proved to be such a profound player. Sharapova is also the only female on this list, but she definitely deserves the spot as she even sports an Olympic Silver Medal. 

Sharapova had an eight-year $8.75 million deal that was worth $70 million in 2010. In 2018, Sharapova failed a drug test that ended with Nike dropping her from her endorsement. 

7: Roger Federer, Tennis

For how amazing he is at tennis, Roger Federer’d deal is worth all the money. Building his name from the career he has accomplished gave Nike every right to the amount of his contract. He won almost every Grand Slam Fibal from the years 2005 to 2010. 

Federer has earned a 10-year deal with Nike, making him around $10 million annually. So if we do the math, that is $100 million in just ten years!

6: Derek Jeter, Baseball

The only baseball athlete on this list, Derek Jeter, is a staple name in baseball. Having multiple World Series titles, Golden Gloves, and World Series MVPs, Nike definitely wants him on a deal. 

Jeter has appeared in multiple Nike ads and even has the famous slogan, “hustle has no age limit.” We couldn’t agree more with the ad, as Jeter earns $10 million yearly on a 10-year contract.

5: Rafael Nadal, Tennis

Another stapled name in the sport of tennis is Rafael Nadal. He earns a bit more than his rival Federer, but his contract has yet to be made public.

From what is known, he earns an estimated $10 million plus a year. He also makes money off royalties, so he’s making a hefty amount from Nike. 

4: LeBron James, Basketball

One, if not the most famous athlete on this list, is none other than LeBron James. Of course, whenever we see LeBron or hear his name, we can always associate him with Nike. But, like many others on this list, he has his own signature shoes. 

James must have scored himself a lifetime deal with Nike, especially after the milestones he has accomplished in his career. In fact, in 2015, he signed a lifetime deal with them. James has earned himself a $15 million deal a year deal with Nike.

3: Tiger Woods, Golf

When it comes to golf, there are two names you should know, and Tiger Woods is an absolute. Woods is on top of the list as one of the highest-paid endorsers for Nike. 

He has also signed multiple deals with the company, with the first one happening in 1996. His first contract was $8 million for five years, which is chump change nowadays for Woods. 

Woods earned $20 million a year in the most recent contracted deal for five years. In retrospect, he makes $100 million in just five years. Furthermore, he isn’t even the most highly endorsed golfer. 

2: Rory Mcllroy, Golf

Rory Mcllroy is another name in golf that many of us should know. At the time of his deal, when he was 23 years old, Nike needed a young face to the company.

His collection at Nike offers every essential product a golfer made need before his time at the range. He makes a staggering $25 million a year.

He first signed with Nike in 2013, earning $100-$250 million. Then in 2017, he extended that contract to 10 more years for $200 million. 

1: Michael Jordan, Basketball

You may consider him the greatest basketball player of all time. You may also think of his signature shoes when you think of Nike.

I’m talking about basketball legend Michael Jordan. The staple and activeness he has with Nike is insane and tops many other deals alike. His Air Jordans are what many sneakerheads and fans alike crave for when it comes to shoes. From that celebrity status he has earned, Nike definitely needed to make a massive deal with the star athlete.

Michael Jordan’s deal with Nike was a whopping $60 million annually. He still continues to earn his endorsement money to this day. 

As we look back at some of these athletes, we think of the significant accomplishments they have gained over the years. We see the reason why Nike pays them the big bucks. We can also see a trend on Nike favoring basketball and tennis the most. 

As more athletes sign with Nike, we wonder if anyone will ever top these deals. 

7 Most Expensive Nike Sneakers Of All Time

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Bill Bowerman and Phil Knight founded Nike, the famous sportswear brand, in 1964. The company designs and provides sports shoes, apparel, and accessories for men, women, and children. Nike’s “swoosh” logo is global, sponsoring renowned athletes and teams like LeBron James, Cristiano Ronaldo, and the USWNT.. Nike has established its position as a market leader through its impressive designs and marketing campaigns. Furthermore, Nike is committed to sustainability and reducing its environmental impact. Nike aims for 100% renewable energy, waste reduction, and sustainable practices in its supply chain. Nike’s dedication to sustainability helps maintain its reputation as a socially responsible brand.

These are the 7 Nike Sneakers that have made an incredible amount of money

1) Solid Gold OVO x Air Jordans – $2 Million.

Drake’s OVO brand and Nike’s Air Jordan line collaborated to create the highly coveted Solid Gold OVO x Air Jordans. The shoes, unveiled in 2016, quickly became a must-have item for Nike sneaker collectors and fashion enthusiasts. Their solid gold exterior and OVO owl branding make them a statement piece.

Drake’s influence in the music and fashion industry is represented by this collaboration. He’s known for blending different fashion aesthetics to create new and exciting. The Solid Gold OVO x Air Jordans combine the classic Air Jordan outline with OVO’s luxurious look and feel.

Conclusively, The Solid Gold OVO x Air Jordans honor Drake’s musical accomplishments as well as his love for Toronto. They are a cultural symbol that represents the meeting of music and fashion. Solid Gold OVO x Air Jordans: a cultural symbol and exclusive fashion statement. These limited sneakers are in high demand and frequently sell out. As a result, sneaker collectors around the world regard them as collectibles.

2) Kayne West Nike Air Yeezy 1 ‘Prototype’ – $1.8 million.

Kayne West’s Nike Air Yeezy 1 ‘Prototype’ holds the title of the world’s most expensive sneakers and is a remarkable piece of footwear. The exclusive pair of sneakers fetched a staggering $1.8 million at a private auction in 2021. The rapper and brand collaborated on a successful, innovative and stylish Air Yeezy sneaker line.

Overall, The ‘Prototype’ is a one-of-a-kind sample pair with a unique design that imprint signature by Kanye West. The sneakers’ sleek and modern design is a witness to Kanye’s keen sense of style. As a result, it is an extremely rare and only piece that never went into production.

Furthermore, The Kayne West Nike Air Yeezy 1 ‘Prototype’ sale broke the previous record for the most expensive sneakers sold. It solidified sneakers’ cultural significance and value as an art form and collector’s item. Sneakers have evolved from a simple form of footwear to a symbol of culture, fashion, and self-expression. Finally, The Kayne West Nike Air Yeezy 1 ‘Prototype’ represents the merging of art, music, and fashion.

3) Michael Jordan’s Game Worn Nike Airship – $1.47 million.

Many people widely regard Michael Jordan as one of the greatest basketball players of all time. His impact on the sport extends beyond his impressive skills on the court. Jordan’s success and popularity significantly influenced the sneaker industry. It resulted in the creation of some of the most iconic sneakers in history through his partnership with Nike. The Nike Airship, among the many shoes bearing Jordan’s name, holds a special place in basketball and sneaker history. 

Moreover, The recent sale of a pair of Nike Airships at auction for $1.47 million is a testament to the nerer-ending legacy of Michael Jordan. Jordan wore the shoes during his rookie year with the Chicago Bulls. They are believed to be one of the only surviving pairs of Nike Airships that he wore on the court. Jordan wore these shoes during his early days with the Chicago Bulls in 1985, before the release of the iconic Air Jordan line.

Overall, the sale of Michael Jordan’s game-worn Nike Airships serves as a reminder of one of basketball’s greatest players’ continuing legacy, as well as the impact he has had on sneaker culture and the sport as a whole. The shoes are a only piece of basketball and sneaker history, and their sale shows their enduring value and significance.

4) Air Jordan Retro “Kobe Pack” – $800,000.

The Air Jordan Retro “Kobe Pack” commemorates the late Kobe Bryant and his admiration for Michael Jordan’s sneakers. A white and a black Air Jordan 3, pay homage to Bryant’s Lakers colors with yellow and purple accents. The pack was released in limited quantities in 2016 and quickly sold out, making it highly sought after by collectors and fans alike.

In 2020, Air Jordan Retro “Kobe Pack” set a record for the most expensive sneakers ever sold at auction, selling for a $800,000 bucks. So, This sale highlights the enduring popularity and impact of both Michael Jordan and Kobe Bryant on basketball and sneaker culture. The Air Jordan Retro “Kobe Pack” represents a unique piece of sneaker history and a fitting tribute to one of the greatest basketball players of all time.

Bryant, being a five-time NBA champion whose influence on the sport extended beyond his impressive on-court abilities. He was also well-known for his love of sneakers, particularly Michael Jordan’s iconic Air Jordan line. Jordan and Bryant’s collaboration in the Air Jordan Retro “Kobe Pack” is an incredibly special and significant addition to any sneaker collection.

5) Jordan 1 Retro High Charlotte Hornets Foundation Black/White – $250,000

The Jordan 1 Retro High Charlotte Hornets Foundation Black/White is a sneakerhead and basketball fan’s dream come true. Nike released this limited-edition sneaker in 2013 to honour Michael Jordan’s current NBA team, the Charlotte Hornets. The shoe’s black and white colour scheme was inspired by the Hornets’ original uniforms from the early 1990s. While blue and purple accents represent the team’s current colours.

This remarkable sneaker not only looks stunning, but it also has significant historical and cultural significance. Michael Jordan has had a great impact on basketball and popular culture. And the Charlotte Hornets are one of the NBA’s most iconic and beloved franchises. In 2021, a pair of Jordan 1 Retro High Charlotte Hornets Foundation Black/White sneakers sold at auction for an astounding $250,000. It made them one of the most expensive sneakers ever sold.

This sneaker’s high price reflects its scarcity, significance, and popularity among collectors and enthusiasts. The Jordan 1 Retro High Charlotte Hornets Foundation Black/White is an absolute must-have for any sneakerhead’s collection. Its high price reflects not only its scarcity, but also its significance in basketball, fashion, and popular culture.

6) Michael Jordan Game Worn Converse Fastbreak – $190,373

Michael Jordan’s Game Worn Converse Fastbreak has become a piece of basketball history. Jordan debuted these sneakers in international competition at the 1984 Olympic Games in Los Angeles. Jordan’s impressive performance in the Olympics starred him to stardom and set the stage for his best NBA career. The Converse Fastbreaks, which were created specifically for the US Men’s Basketball Team, have a red, white, and blue color scheme, as well as the iconic Converse logo on the side.

A pair of Michael Jordan’s Converse Fastbreaks sold at auction in 2020 for a $190,373. The high price reflects the shoe’s historical significance as well as Jordan’s emerging popularity among basketball fans and collectors. This sale of Converse Fastbreaks is just one example of the huge demand for Jordan memorabilia. Demand has only grown in recent years as new generations of basketball fans learn about the player’s amazing career and impact on the game.

Overall, Michael Jordan’s Game Worn Converse Fastbreak is a valuable piece of basketball history. It focuses on Jordan’s early career and ascension to global popularity. The high price paid for these sneakers reflects not only their rarity and historical significance, but also one of basketball’s greatest players’ lasting legacy. The Michael Jordan Game Worn Converse Fastbreak is a remarkable piece that showcases the impact and influence of one of the sport’s all-time greats for fans of Jordan, basketball, and sports memorabilia.

7) Nike MAG Back to the Future (2016) – $63,973

The Nike MAG Back to the Future is more than a sneaker; it has become a cultural phenomenon that has captured the imagination of millions of people all over the world. Its futuristic design and association with one of the most beloved movie franchises of all time have elevated it to the status of an iconic symbol of the intersection of fashion and pop culture. Owning a pair of Nike MAGs is not only about owning a valuable piece of sneaker history, but also about being a part of a community that values creativity, innovation, and self-expression.

The Nike MAG Back to the Future was eagerly anticipated by collectors and fans alike when it was released in 2016. The release was one of the most anticipated in sneaker history, with only 89 pairs available exclusively through an online auction. Each pair’s final price ranged widely, with some selling for more than $100,000. A pair cost an average of $63,973, making them one of the most expensive sneakers ever sold.

In conclusion, the most expensive Nike sneakers of all time represent an important part of cultural history, showcasing the fusion of fashion, sports, and pop culture. From the Michael Jordan Game Worn Converse Fastbreaks to the Nike MAG Back to the Future, these sneakers have become sought-after artifacts, garnering huge prices at auctions and solidifying their position in the annals of sneaker history. As the sneaker industry continues to evolve and new designs are released, it is likely that we will witness even more astronomical prices in the future, as fans and collectors strive to acquire a part of this cultural phenomenon that is the sneaker craze.

Nike’s Waterproof Air Force 1 Is A Game Changer

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Nike has announced the upcoming release of a waterproof Air Force 1 low sneaker, a revamped version of the iconic shoe that has been a staple in the brand’s line-up for decades. The Nike Air Force 1 low sneaker features a sleek and stylish design that will appeal to both sneaker enthusiasts and fashion-conscious individuals. The shoe’s color scheme is predominantly white, with accents of university gold and gum yellow. The combination of these colors creates a striking contrast that is sure to turn heads.

The shoe’s waterproof design is a notable feature that sets it apart from other sneakers in the Air Force 1 range. Nike achieved waterproofing through special materials and construction techniques that prevent water from seeping into the shoe’s interior.

Nike Gives Air Force 1 Waterproof Technology

Aside from its waterproof design, the Nike Air Force 1 low sneaker also boasts a number of other features that make it a must-have for sneaker fans. The shoe’s upper is made from high-quality leather, providing a durable and long-lasting finish that will hold up well over time. The shoe also features Nike’s signature comfortable and responsive feel with every step. The gum yellow outsole of the shoe is another standout feature, adding a touch of retro style that is slightly reminiscent of the Air Force 1’s original design. The outsole is durable rubber that provides excellent grip and traction, ensuring wearers can walk confidently on any surface.

The Nike Air Force 1 low sneaker will retail at $150. The figure is a fair price considering the shoe’s high-quality construction and premium materials. Sneaker and fashion fans alike will surely be fighting to get their hands on this latest addition to the Air Force 1 line-up. Overall, the Nike Air Force 1 low sneaker is a stylish and practical shoe. It is sure to make a statement wherever it is worn. With its waterproof design, high-quality construction, and classic Air Force 1 feel, this shoe is a must-have. It’s an ideal shoe for anyone who wants to stay comfortable and stylish during wet conditions. Sneaker fans should mark their calendars for the upcoming release of this exciting new shoe from Nike.

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Billie Eilish And Nike Celebrate The Iconic Air Force 1

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21-year-old Grammy Award-winning artist Billie Eilish is back with another Nike collab. The “bad guy” singer once again put her take on the iconic Air Force 1, this time in celebration of the silhouette’s 40th anniversary. This will be her fifth shoe collaboration with the brand, and it comes highly anticipated by sneakerheads and fans alike. The young musician has become known for her unique and edgy style, and the Air Force 1 is a cult classic sneaker that has been a staple in the fashion world for a decade.

The Billie Eilish x Nike Air Force 1 features a unique yet subtle take on the classic shoe, it boasts a triple white colorway that is both bold and subtle at the same time. The materials are recycled and vegan, continuing the initiative from the singer’s previous releases. The shoe features quilt-like stitching and patchwork while also including cork-like insoles. Altogether it keeps most of the classic white Air Force 1 features many have loved over the decades.

Nike Air Force 1 Sustainability

Image via Nike

Eilish continues to innovate and consistently gives her fans and streetwear connoisseurs alike new aesthetics they can rock. One of the most admirable features of this collaboration is the use of sustainable materials. As we mentioned earlier, most of the shoe is made of recycled canvas. This is a great move towards a more sustainable and eco-friendly future in the sneaker industry. In terms of comfort and performance, the Air Force 1 is already a well-known and loved sneaker model. With the added touch of recycled materials, the collaboration is sure to provide both style and comfort.

Overall, the Billie Eilish x Nike Air Force 1 collab is a must-have for fans of both the musician and the famous shoes. The unique patterns and take on the classic silhouette make this sneaker a subtle yet standout release in the California native’s collaborations with the brand. The shoe will set interested shoppers back $140. With a release date of March 23rd quickly approaching, be sure to mark your calendars and snag a pair before they’re gone. Check back later for more updates on all the latest sneaker releases.

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Drake’s Nike NOCTA Brand Reveals New Turks & Caicos Collection

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Drake is someone who has created quite a brand for himself over the years. Overall, he is certainly one of the biggest artists in all of music. His albums are all best-sellers, and there has never been a time when fans felt as though he has “fallen off.” Additionally, he is someone who keeps himself busy with various projects. One of these projects is his NOCTA brand with Nike. This is a high-end sportswear and streetwear undertaking that has proven to be quite successful. Now that Spring is upon us, NOCTA is making sure its consumers stay fitted.

Down below, you can find a brand-new Instagram post that contains images of various pieces. Here, you will find jerseys, t-shirts, bucket hats, and even some scuba diving-inspired flip-flops. This entire collection is dedicated to Turks & Caicos. Consequently, some of the pieces here are meant to have some tropical aesthetics. Overall, it is a great concept that is perfect for Spring Break, especially since many students will be traveling to tropical destinations soon. Moreover, we all know Drake loves Turks & Caicos, which makes the collection authentic to him.

Drake x Nike NOCTA Continues

One of the great things about Drizzy’s Nike NOCTA brand is the fact that it feels so authentic. There are plenty of other celebrity-led lines that don’t feel right. However, with Drake, it feels like he would actually wear these clothes. We could definitely picture him at a pool bar in Turks & Caicos, sipping on a drink with a NOCTA bucket hat. Moreover, it would pair very nicely with a pair of his sneakers.

Moving forward, the collection is going to hit Nocta.com on Friday, March 17th. Additionally, you will be able to find these pieces over on the SNKRS App as of Wednesday, March 22nd. There are also some souvenir shops in Turks & Caicos that are carrying the items, including Beach Hut Souvenirs, Caribbean Outpost, and Caribbean Gifts. There are some great pieces here, so be sure to keep your eyes peeled on release day. Let us know what you think of the collection, down below. Additionally, stay tuned to HNHH for more news and updates from around the streetwear world.

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Everything We Know About The Upcoming ‘Air’ Movie

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Air, the much anticipated upcoming Michael Jordan movie, opens in theaters in April. Movie and basketball fans are rightfully pumped. The film is noted to be a cinematic masterpiece. Critics state it captures the essence of one of the most groundbreaking partnerships in sports history. And here is everything we know about it.

Indeed, movies about sports, particularly basketball, are not new. Basketball and cinema have shared a rich history, dating back to the 1930s when the Harlem Globetrotters first appeared in films.

Basketball Movies and Air Jordan

However, despite numerous basketball-themed movies and documentaries, a biopic on one of the sport’s most prominent and distinguished players, Michael Jordan, has yet to be made.

Jordan’s impact on the sport is undeniable. He has won six NBA championships, five MVP awards, and two Olympic gold medals. Not to mention many other numerous other accolades. Widely regarded as one of the greatest athletes of all time, Jordan and his legacy have continued growing. Even in his retirement, his Air Jordan brand of shoes is still wildly popular.

A Bit of Nike History with Jordan

Nike’s partnership with Jordan to create the Air Jordan brand of sneakers in 1984. And it was considered a risky move. The NBA had strict rules about uniformity in footwear. Jordan’s preference for colorful sneakers went against the norm.

However, Nike’s marketing campaign for the Air Jordans was a monumental success. It featured Jordan in iconic ads and created a cult following around the brand. The shoes were not only a triumph on the court, but they also became a fashion statement off the court. Fans clamored for each latest release.

The Air Jordan line of sneakers continues to be a chief player in the sneaker industry today. New releases create a buzz among sneakerheads almost 40 years later.

The Buzz about the Movie ‘Air’

Although movies such as Space Jam (1996) featured Michael Jordan, it was not about Jordan’s life story. Air is something completely different.

Air highlights the groundbreaking partnership between Jordan and Nike. A relationship that forever changed how we view sports branding and fashion. Specifically, Ben Affleck’s Air attempts to show audiences a new side to a world they thought they knew.

Air explores the humble beginnings of Jordan. It also dives into how Nike went from being a joke in the industry to one of the world’s biggest sports accessory brands. Additionally, it focuses on the rise of Nike’s Air Jordan shoe and its iconic part of the sports shoe world.

What’s It About?

Check out the trailer for Air.

The film is set in the 1980s when Nike struggled to compete with rivals such as Adidas and Converse. The company’s executives were looking for a way to get a foothold in the basketball market. That’s when Vaccaro approached them with the idea of signing Jordan.

However, Nike’s management initially hesitated. They thought that the rookie player needed to be more proven to be worth the investment. Eventually, they took the risk. The Air Jordan line became one of the most popular and profitable shoe brands of all time.

In Air, audiences will witness the power of teamwork as Nike’s fledgling basketball division takes a risk that pays off more than anyone could have imagined.

The Stars of the Movie

Air opens in theaters in April.

Air presents audiences with an all-star ensemble cast. The film features Matt Damon as Sonny Vaccaro. Vaccaro is the aspiring sports executive who signed Jordan to his historic contract at Nike.

In addition, Ben Affleck plays Nike co-founder Phil Knight. Knight saw the prospects in Jordan when no one else did. Meanwhile, Deloris Jordan, portrayed by Viola Davis, brings a mother’s perspective to the table. Deloris fiercely advocates for her son’s worth and talent.

In addition to the main cast, the movie also features a supporting cast of talented actors. Comedian Jimmy Kimmel, who plays a fictionalized version of himself, and Jon Bernthal, who plays the head of Nike’s marketing division. Both make unforgettable cameos.

Air marks the first time Affleck directs his longtime friend and collaborator, Damon. The two have previously worked together on a number of projects, including Good Will Hunting (1997) which they co-wrote and starred in, as well as Dogma (1999) and the Jay and Silent Bob movies.

Fans Can’t-Wait to See ‘Air’

Air promises to be a riveting portrayal of the partnership between Michael Jordan and Nike that transformed the basketball world and revolutionized sneaker culture.

Fans of basketball, shoe enthusiasts, and Michael Jordan fans alike are eagerly anticipating the release of Air and are hungrily awaiting the chance to witness the story of how a rookie basketball player and a fledgling shoe company changed the game forever.

Air is scheduled to be released in theaters in April 2023.

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Nike Responds To Kool KIY’s Counterclaim, Labels Designer A ‘Serial Copyist’

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The Air Jordan 1 Receives Federal Trademark Protection The Source

Last month, designer Kool KIY filed a counterclaim against Nike after the sneaker and apparel giant sued the designer for ripping off multiple shoe designs. The designer claimed that Nike’s Air Jordan 1 and Dunk trademarks were “invalid and unenforceable” and that his sneakers had been altered enough so that they did not infringe.

Nike lawyers filed a formal response to the counterclaim earlier this week in a New York court where the discredited the originality of Kool KIY’s designs and labeled him a “serial copyist.”

“Kiy is not a ‘cutting-edge design house,’” reads Nike’s response. “There is nothing creative or ‘cutting-edge’ about stealing Nike’s designs and replacing the Swoosh with Kiy’s logo. Rather, Kiy is a serial copyist who has profited from its intentional theft of some of Nike’s most iconic silhouettes. Kiy’s counterclaim, littered with incorrect and irrelevant allegations, is nothing more than an attempt to distract from Kiy’s own willful infringement.”

Kool KIY responded to Nike’s response on IG, saying that Nike is now stealing colorways from him before announcing that a new sneaker is dropping this weekend.

“This The Response I Get From A Multi Billion Dollar Giant … “Serial Copyist” But They Stealing My Ideas & Colorways Now 😂 , More Like Serial Sold Out Tour Dates , Serial Lines In Every City lol… This Black Excellence Man .. Y’all Will Never Discredit This Shit I Built .. Showing Everybody Like Me That We Don’t Need The Man To Make It .. FUCK THAT ! New KIY DROP THIS FRIDAY .. Download Kiy Studios In App Store !”

The post Nike Responds To Kool KIY’s Counterclaim, Labels Designer A ‘Serial Copyist’ appeared first on The Source.

Carmelo Anthony Shows Off New Colorway For Tiffany & Co. Air Force 1s

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Carmelo Anthony just showed off a new colorway for the Tiffany & Co. Air Force 1 collab. Moreover, the NBA star gave fans a whole unboxing video and everything, revealing some of the shoe’s packaging details. In fact, a lot of people were gassing up the orange box and turquoise bag and interior color more than the sneaker itself. For those curious, the shoe has a white midsole, paired well with the teal body, and black laces and eyestays. However, some fans likely remember the shoe’s previous iteration, whose original design left fans disappointed.

What’s more is that many picked up on the redesign on social media, such as Instagram posts covering Anthony’s video. “It look like they be on ig doing their research cuz they was gone release them black ones. Til we flamed them sh*ts,” one commenter wrote on Instagram. Furthermore, the original design went for more of a classic all-black design with a Tiffany Blue swoosh. Moreover, this newest edition that the Lakers player showed off is the “Family and Friends” edition. Overall, many believe that this rendition of the Tiffany & Co. Air Force 1s takes a bolder approach than its original.

Carmelo Anthony Flexes New Colorway For Tiffany Air Force 1s

For those interested in copping a pair, unfortunately these won’t go on sale for the public. The original design will go on sale March 7th on the SNKRS app and select Tiffany locations. Also, they’ll cost you $400 USD. Of course, Melo doesn’t have to worry about price points or missing out on exclusive drops. Still, most conversation around him in the headlines these days surrounds his divorce from La La Anthony. While both seem to be in good spirits and moving on with their lives, reflections on the media scandal that surrounded them still resonate. For example, La La recently told Jason Lee about handling coverage of Carmelo’s alleged twins out of wedlock.

“I know I’ve said ‘thank you’ before but I want to thank you again,” she told Lee about when he fixed mistakes or misleading angles in his coverage. “Anyone in this room will say I’ve told that story to everyone that works with me. What stood out about you to me is that that was a very traumatic experience in my life, a very traumatic experience to my son. Hearing things, whether true or not true. And to be able to have made that call, and you respected what I said and understood that. I’m a mom to a teenager that has to see those things. I always appreciated and respected that.” Regardless of these developments, let us know what you think of the new Tiffany Air Force 1 colorway down below. Also, as always, come back to HNHH for the latest hot sneakers and news on Carmelo Anthony.

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Nike Is Commemorating The 50th Anniversary Of Hip-Hop With Special Editions Of Two Of Their Shoes

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Nike

Nike is commemorating 50 years of hip-hop in a very special way: Sneaker News has revealed that Nike is dropping a special set of Air Force 1 Lows, in honor of the beloved genre’s 50th anniversary.

These special Air Force 1s will come with white shoes bedecked with a silver logo. On the bottom will be a gray heel and sole, with a small, off-white layer between the bottom and the shoe. On the tongue is a small label reading “Nike: 50 Years Of Hip-Hop,” and inside the shoe will be gray, with the Nike Classics Air Force 1 logo.

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Nike

Additionally, Nike will also release a special black and gray hip-hop edition of their Dunk Highs.

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Nike

This year is gearing up to be a special one in the realm of hip-hop.

Earlier this month, the Grammys commemorated 50 years of hip-hop with an all-encompassing performance featuring artists from various eras, including Queen Latifah, Too Short, and GloRilla. Black Thought also released a “Love Letter To Hip-Hop” in the form of a song and mini-documentary. Last year, DJ Premier spoke with us about how he views the past, present and future of hip-hop.

As of now, there is no drop date for the shoes.

You can see the designs above.