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SOURCE SPORTS: Peloton Partners with NBA and WNBA as Official Fitness Partner

October 18, 2023 by newhiphopnews

Peloton, a leader in the fitness industry, has forged a multi-year partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA). In this collaboration, Peloton will become the official fitness partner of both the NBA and WNBA.

One of the most significant aspects of this partnership is the integration of NBA League Pass, the NBA’s premium live game subscription service, into Peloton’s new Entertainment hub. Peloton members will be able to stream live and on-demand NBA games on compatible devices during the 2023-24 NBA season. It’s a pioneering initiative that enhances the Peloton experience for fitness enthusiasts and sports fans alike.

Peloton will also develop NBA- and WNBA-themed fitness classes, offering its members a unique and immersive fitness experience. In the future, the collaboration plans to unveil WNBA-focused initiatives as the league approaches its 2024 season.

“Peloton Members are NBA and WNBA fans, and this collaboration is going to bring amazing content and experiences to them and all fans of both leagues,” said Leslie Berland, Chief Marketing Officer of Peloton. “We have a shared goal to inspire and connect people through fitness, sport and community — we’re excited to join forces and achieve exactly that.”

“Peloton is the ideal partner to tip off the launch of NBA Fitness, our new platform to engage our fans’ affinity for health and wellness,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “We look forward to leveraging Peloton’s leadership in the space as we create co-branded fitness classes with both the NBA and WNBA, bring original content to the NBA App and make NBA League Pass available on Peloton devices.”

Additionally, Peloton will introduce “NBA Fitness,” a digital content initiative within the NBA App. This initiative will provide a wealth of health and fitness content, drawing on the NBA’s extensive network of trainers, coaches, and health experts. The content will cover areas such as strength and conditioning, basketball skills, recovery, nutrition, and mental wellness.

Fans can look forward to a dynamic fusion of fitness and basketball through this partnership, strengthening the bond between Peloton, the NBA, and the WNBA.

The integration of NBA League Pass into Peloton’s platform is set to debut during the 2023-24 NBA season. Updates on the launch timing will be shared through Peloton and NBA social channels in the coming weeks.

The post SOURCE SPORTS: Peloton Partners with NBA and WNBA as Official Fitness Partner first appeared on The Source.

The post SOURCE SPORTS: Peloton Partners with NBA and WNBA as Official Fitness Partner appeared first on The Source.

Ben Simmons Is Taken Back By Superfan’s Tattoo Of Himself: Watch

October 17, 2023 by newhiphopnews

The Brooklyn Nets, like the rest of the NBA, are just a week away from tipping off their 2023-2024 campaign. The preseason will be wrapping up before October 24 and the Nets have one more warmup before the real games begin. While the team might not be in contention to reach the NBA Finals this time, the playoffs are still a realistic goal. Brooklyn has many solid players on their roster. Mikal Bridges will be a name to watch as a potential all-star as he is now the focal point. However, one of the names that the media will have under a constant microscope is Ben Simmons.

Ever since his mental collapse in the 2021 East Semi-Finals against the Atlanta Hawks, Ben has been a shell of himself. He still has plenty to prove, even at this point in his career. The former number-one overall pick does not have LeBron James-like expectations, but he needs to prove that he can still be playable and make some sort of impact. Ben has been subject to many jokes, but there are still plenty of people out there who love watching him play.

Ben Simmons Is Stunned By The Fan’s Ink

Just take a look at this superfan in the video above. The Nets squared off against Simmons’ former team, the Philadelphia 76ers. Ben posted eight points, six rebounds, and nine assists in 29 minutes in a 127-119 loss. It is hard to tell if this clip is before or after the game, but Ben is greeting some fans and one is really excited to meet him. He shows off his tattoo that is Ben Simmons and his reaction is priceless. For the commitment, he gave the fan a shirt and he was ecstatic.

What are your initial thoughts on Ben Simmons’ reaction to the superfan’s tattoo of himself? Do you think Ben had an appropriate reaction, or was he coming across as arrogant to you? How do you think he will play this season? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around Ben Simmons, the Brooklyn Nets, as well as the rest of the sports world.

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Hennessy and the NBA Announce Extension of Their Global Partnership

October 10, 2023 by newhiphopnews

Hennessy and the NBA have announced a multiyear extension of their global marketing partnership. This collaboration covers the NBA, WNBA, NBA G League, USA Basketball, and the Basketball Africa League. Hennessy and the NBA will continue to engage fans through immersive experiences, expanding their presence at NBA events. To celebrate, Hennessy has introduced limited-edition Hennessy x NBA bottles in VS, VSOP, and XO cognacs, featuring a basketball-inspired design.

“We are thrilled to extend our global marketing partnership with the NBA,” said Laurent Boillot, President and CEO of Hennessy. “This collaboration is not just about shared values but also a strategic alignment with the cultural fabric that defines our fans and communities. Together, we will continue to push boundaries and deliver exceptional and meaningful moments that celebrate excellence in all its forms all over the world.”

“Our collaboration with Hennessy has brought NBA fans around the world closer to the game of basketball through immersive, one-of-a-kind global experiences,” said Kerry Tatlock, NBA Executive Vice President, Global Marketing Partnerships and Media. “We look forward to continued celebrations with our Official Spirit as we bring unforgettable moments to our fans worldwide.”

Hennessy’s “Courts Beyond Limits” program has unveiled unique basketball courts in iconic locations worldwide, emphasizing the NBA’s global reach. This renewal builds on their initial partnership in 2020, marking Hennessy as the first North American professional sports league’s official partner.

Expect exciting collaborations and activations celebrating the NBA’s cultural impact in fashion, music, art, and design. Hennessy will also introduce new cognac products. For updates, visit Hennessy.com and follow @Hennessy and #HennessyxNBA. Basketball and cognac enthusiasts can anticipate a dynamic partnership that uniquely blends sports and spirits.

The post Hennessy and the NBA Announce Extension of Their Global Partnership first appeared on The Source.

The post Hennessy and the NBA Announce Extension of Their Global Partnership appeared first on The Source.

SOURCE SPORTS: NBA Launches 2023-24 Season Tip-Off Campaign ‘Everyone’s Game’

October 9, 2023 by newhiphopnews

The NBA has officially unveiled its brand campaign for the 2023-24 season tip-off, aptly titled “Everyone’s Game.” The campaign is now available for streaming across all NBA social platforms and the NBA App. To kick off the season with a bang, the campaign features an impressive lineup of NBA talents, including reigning Kia NBA MVP Joel Embiid and four-time NBA All-Star Jayson Tatum. Defending NBA Champions Jamal Murray and Kentavious Caldwell-Pope, Bradley Beal, De’Aaron Fox, and Zach LaVine also make star appearances as they gear up to lead their teams to victory.

In “Everyone’s Game,” each player showcases their unwavering commitment to the new season, emphasizing their dedication to working harder, moving faster, and jumping higher. The campaign poses a simple yet powerful question to their doubters, “How You Like Me Now?” This question also serves as the campaign’s captivating soundtrack.

The star-studded campaign even includes cameos from basketball champions Sue Bird and Alex Morgan, further accentuating the championship mindset of the players. “Everyone’s Game” celebrates the NBA’s intense competition, symbolizing the sport’s ability to unite people worldwide, with the campaign spanning over 215 countries and territories. With star-studded rosters and the coveted Larry O’Brien Trophy up for grabs, the NBA’s 2023-24 season promises to be a must-see spectacle.

The post SOURCE SPORTS: NBA Launches 2023-24 Season Tip-Off Campaign ‘Everyone’s Game’ first appeared on The Source.

The post SOURCE SPORTS: NBA Launches 2023-24 Season Tip-Off Campaign ‘Everyone’s Game’ appeared first on The Source.

Michael B. Jordan Links Up With Steve Harvey

October 6, 2023 by newhiphopnews

Michael B. Jordan and Steve Harvey were all smiles as they caught up at the NBA Abu Dhabi Games this week. The pair were seen chatting and embracing at the event, suggesting there’s no bad blood between the two. While it’s never been implied that there’s beef, Jordan was dating Harvey’s daughter Lori until the summer of last year. While a reason for the split has never been given, Lori did mention “red flags” in several cryptic posts after the breakup went down. However, it’s also been said that Jordan was ready to settle down while Harvey wasn’t.

Steve himself joked about the breakup after it happened. Speaking on his radio show a few days after it went down, Harvey joked that his kids were teaching him how to get out of relationships early. He also referenced his infamous divorce from his ex-wife Mary. Harvey was sued for $60M by his ex in 2005. However, the lawsuit went nowhere as Mary hadn’t filed it in the state where the divorce occurred.

Harvey Roasts Stephen A.

However, NBA games in the Middle East aren’t the only sporting antics Harvey has been up to as of late. Harvey also got in on the ribbing of Stephen A. Smith after the First Take host’s terrible first pitch at a Yankees game last month. “Brother, man, I love you, dog. But I could not believe what I saw. Listen man, I don’t know if anyone who has called in today has actually thrown out a first pitch. I have thrown out a first pitch, at a Cubs game. I walked up to the mound, I’m actually 10, 12 years older than you, I leaned up back, I put some pepper on it. What you did yesterday…oh my god,” Steve Harvey said during a minute-long rant at Smith.

Elsewhere, Jay-Z reportedly texted Smith after his pitch. According to Smith, the rapper texted him a picture of an article discussing Smith’s picture with a collection of sad face emojis attached. “He’s supposed to be my guy,” Smith said sadly. Furthermore, Derek Jeter reportedly told Smith “don’t mess this up” before the pitch. After the pitch, Jeter called Smith back and told him to claim he was playing “cricket not baseball”.

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LeBron James Has Perfect Reaction To Learning He’s The Oldest Player In The NBA

October 6, 2023 by newhiphopnews

LeBron James will turn 39 a few months into his 21st NBA season. Not only does that make him just the seventh player to reach his 21st season, it also makes him the oldest active player in the league. LeBron being LeBron, he had the perfect reaction when told the news this week. After being asked for his reaction to being the oldest player in the league at a Lakers practice, LeBron briefly screamed before sprinting down the court and smoothly dunking.

Furthermore, James isn’t treating this like his final year. He will most likely join Vince Carter as the only players to play 22 seasons thanks to his desire to play at least one season with his son Bronny. With Bronny eligible for the 2024 draft, LeBron will likely hit that historic milestone. However, the question will be if it happens with the Lakers or elsewhere in the NBA.

LeBron Training “Like A Rookie”

Additionally, you’d think that 20 seasons of basketball may take the edge off a person. Not LeBron though. “It’s staggering for a player who has 20 years under the hood already and is preparing for 21 like he’s a rookie. He’s been doing 6 a.m. workouts. Probably been in our building as much as any player this offseason. Been in the weight room as much as any player. Any team LeBron’s played for, it’s been pretty uniform that his work sets the tone. There has been nothing but an increase in seeing that here. To me, it’s let’s be about it, let’s not talk about it. He’s definitely been about it this offseason,” Lakers GM Rob Pelinka told reporters in September.

Despite this, the Lakers will be looking for ways to lighten LeBron’s load this season. He turns 39 in December and has missed 111 games over the past five seasons. However, load management has been a harder task thanks to new rules about resting star players that come into effect this season. Head coach Darvin Ham said that LeBron’s load management is a “big picture” issue and will be adjusted “month to month” based on “different sections of the calendar”.

Read More: LeBron James Dazzled By Adele

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Michael Jordan’s New Net Worth Makes Him One Of The 400 Richest People In America

October 3, 2023 by newhiphopnews

There are not too many more people from the United States who can say they have more money than Michael Jordan. We knew this already for many reasons. He possibly has the greatest NBA career of any player to ever lace them up. The Air Jordan and Jordan brands sell thousands upon thousands of shoes and other apparel year in and year out. Because of this unprecedented success, Jordan can now be considered among the wealthiest people in America. Forbes announced it and TMZ Sports shared the news, so let us see how rich the icon is.

But, before we spill the beans, what pushed him to reach this incredible feat? Well, just a few months ago, Michael Jordan was a majority stake owner of the Charlotte Hornets NBA franchise. In fact, he was in the organization for 13 years. Even though he has been heavily criticized for the Hornets’ rosters and draft picks, His Airness still managed to increase the team’s worth. He purchased them for $275 million, according to SI, and flipped it to a whopping $3 billion.

Where Does Michael Jordan Fall On The List?

After he sold the team to Gabe Plotkin and Rick Schnall in June, that would undoubtedly push him to crack Forbes’ top 400 list of the wealthiest Americans. His new net worth is $3 billion as well, which is good for the 379 richest person in the states. This, of course, makes him the most affluent athlete of all time and the only one to be a part of this high honor. TMZ Sports also says to reach the top 100, your net earnings need to be around $9 billion. We are sure he can eclipse that as well, given his makeup and drive.

What are your initial thoughts on Michael Jordan eclipsing a net worth of $3 billion? How much further do you think he could climb up the list of the 400 wealthiest Americans? Will anyone come close to his mark? We want to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around Michael Jordan, as well as the rest of the sports world.

[Via] [Via]

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LeBron James Shares Relieving News About Bronny’s Chances To Play For USC

October 2, 2023 by newhiphopnews

It feels like the sports world has been anxiously waiting for the news surrounding LeBron James’ oldest son, Bronny, and his health. Just over two months ago he suffered a terrifying cardiac arrest during a workout at USC’s Galen Center. This occurred shortly after Buffalo Bill’s cornerback Damar Hamlin went through a similar thing. The sports community and the rest of the world surrounded the James family with tons of support during the rough time.

Luckily and thankfully, Bronny’s surgery went smoothly. He was back in the public eye just a few days later. Back in August, we got word on what caused this to happen. According to the medical professionals who attended to Bronny, it is an anatomically and functionally significant Congenital Heart Defect. These happen at birth, according to the CDC. “They can affect how blood flows through the heart and out to the rest of the body. CHDs can vary from mild (such as a small hole in the heart) to severe (such as missing or poorly formed parts of the heart).”

LeBron James Speaks To Media About Bronny’s Health

LeBron James said Bronny is “doing extremely well” and plans to dedicate his 21st NBA season to him. pic.twitter.com/XgZLruxEuV

— Mark Medina (@MarkG_Medina) October 2, 2023

After a truly frightening time for LeBron and the rest of the family, he cleared some air at the Lakers Media Day. TMZ Sports found footage of him speaking about Bronny, “He’s on the up-and-up.” He continued, “Happy to see where he is today.” The 18-year-old has a lot of hype around him, but we hope that he continues to get healthy and wish the absolute best for him. There is no definitive report on whether or not he will play for the Trojans as of yet.

What are your initial thoughts on LeBron saying Bronny might be able to play for USC this year? Do you think he will play at all? If he does, how effective do you think he will be? We want to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, keep it locked in with HNHH for all of the latest breaking news around LeBron, Bronny, and the rest of the sports world.

[Via] [Via]

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James Harden Dodges 76ers Media Day, Still “No Traction” On Trade: Report

October 2, 2023 by newhiphopnews

Besides the Damian Lillard trade this offseason, the other major developing storyline is James Harden. It seems like every offseason includes some drama around him and this one is no different. After being traded to the Philadelphia 76ers over a year ago, there were plenty of reports claiming he was as hungry as ever to win the NBA Finals. He got to join his friend and general manager, Daryl Morey, with Joel Embiid as his partner in crime. Now, here we are, just a year later, and he already wants another trade to a new preferred destination.

There have been plenty of reports from the most trusted sources such as Adrain Wojnarowski from ESPN, about Harden. From calling his now seemingly ex-friend Morey a liar, to making claims the relationship is over, he is doing everything to get out of Philly. He has been adamant about his desire to play for the Los Angeles Clippers. However, nothing has really gained any footing.

Adrian Wojnarowski Follows Up On The James Harden Trade

Harden could be subject to a fine for missing media day. The Sixers leave for Colorado later today for several days of training camp at Colorado State University. The Sixers and Clippers have talked recently but there doesn’t appear to be any traction on a trade, sources said. https://t.co/Pt8SjSwjfW

— Adrian Wojnarowski (@wojespn) October 2, 2023

In the series of tweets above from Woj, the insider-extraordinaire reported that Harden did not speak to the team’s media. Of course, this is his way of getting across his point to be sent to the west coast. Now, Adrian followed up on the first post that he could be fined for missing media day. Harden already received a fine for the Morey comments. The NBA will most likely follow through with another fee for this behavior. There were rumblings of players like Ivica Zubac being packaged in a trade, but, other than that, nothing has materialized.

What are your initial thoughts on James Harden not attending the 76ers media day? Are you surprised or unsurprised about his actions? Do you think he will ever be happy with another NBA team? We want to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around James Harden and the rest of the sports world.

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Jayson Tatum Trolls Kevin Hart By Having Him Wear His Son’s Custom Celtics Jersey: Watch

September 26, 2023 by newhiphopnews

Kevin Hart has been hosting his stellar sports comedy talk show, Cold as Balls for just about six years now. It has been a hit with many as it seamlessly blends the two industries for an entertaining but also interesting look at the world of sports. Hart has sat down extensively with many different athletes and sports media figures. Skip Bayless, DK Metcalf, Allen Iverson, and so many other legends in the space. In his most recent episode, be brought on Boston Celtics superstar small forward, Jayson Tatum, to cool off in the ice bath with him.

If you have some basic knowledge of Kevin Hart, you know that he is from the historic city of Philadelphia. He is a die-hard Philly sports fan and he has repped his 76ers and Eagles a lot on other sports talk shows. The comedian has had plenty to celebrate and be proud of as both franchises are constantly reaching their respective postseasons. The Eagles even won the Super Bowl back in 2018 and appeared in the big game just last season, where they fell short to the Kansas City Chiefs. One of the big rivals to Philly sports teams is Boston, which is where Jayson happens to play.

Jayson Tatum Clowns Kevin Hart

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A post shared by Akademiks TV (@djakademikstv)

Because of this, the basketball star thought it would be funny to tease the host by having him try on a Celtics jersey. However, it was not just any jersey, it was Tatum’s son Deuce’s custom paraphernalia. He is just five years old, but due to Kevin’s short stature, Tatum thought it would fit him. The comedian made a hilarious comment before trying it on, “Is this like a 2T?” The NBA player could not help but laugh and what made it funnier was him raising Kevin’s hand as parents do when they are dressing their young kids. He also teased the actor by saying, “I know how much you love the Celtics.” The show never disappoints as it always brings the laughs, but also a cool look at different sports figure’s careers.

What are your initial thoughts on Jayson Tatum gifting Kevin Hart his son’s custom Celtics jersey? Do you think Kevin will always be clowned for being small and short? Do you watch Kevin Hart’s Cold as Balls? We want to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest news around Kevin Hart, Jayson Tatum, and the rest of the sports world.

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