Reebok Unveils SS24 ‘Sport Classic’ Collection: A Vintage-Inspired Ode to Courts and Community

Reebok Unveils SS24 ‘Sport Classic’ Collection: A Vintage-Inspired Ode to Courts and Community

Reebok’s latest foray into the fashion world has landed, unveiling their Spring/Summer 2024 ” Sport Classic ” collection. Embracing a vintage-inspired aesthetic with a modern twist, this dual-gender assortment aims to capture the essence of sporting culture both on and off the courts.

The collection, launched today, draws inspiration from the current ‘tennis core’ trend. It offers a range of apparel and footwear designed to resonate with enthusiasts of all ages and backgrounds. Notably, the apparel lineup boasts inclusive sizing options from 2XS to 4X, ensuring a diverse range of consumers can partake in the sporting spirit.

Highlighting the importance of values like fair play and community, Reebok’s Sport Classic range features heritage-driven court footwear alongside stylish apparel. New iterations of the iconic Reebok Phase Court and Club C Revenge sneakers are set to be key attractions within the collection.

Adding star power to the launch, Latin music sensation and Reebok partner Anuel AA was recently spotted donning pieces from the SS24 lineup, including the Sport Classic Crew Sweatshirt and Shorts.

Fashion enthusiasts won’t have to wait long to get their hands on these court-inspired pieces. The full collection is slated for release on May 3rd and will be available online at Reebok.com and through select retailers.

With its blend of vintage charm and contemporary flair, Reebok’s Sport Classic collection elevates style while promoting the timeless values of sportsmanship and camaraderie.

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SOURCE SPORTS: Paolo Banchero Debuts Air Jordan 39 During Game 1 of Playoffs

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NBA powerhouse Paolo Banchero made a statement on the court during Game 1 of the first round of the NBA Playoffs by debuting the unreleased Air Jordan 39 shoe. Infused with Michael Jordan’s signature style of play, the Air Jordan 39 was designed to elevate athletes’ game experience with new technology that enhanced their ability to change directions.

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Crafted as the ultimate hybrid of speed and flight, the Air Jordan 39 boasted performance benefits for staying low to the ground and swift directional shifts. It introduced full-length Nike ZoomX foam to Jordan Brand basketball shoes, providing an impressive 85% energy return and a propulsive, cushioned feel. Additionally, the sneaker featured a herringbone traction pattern, enhancing quickness and control on the court.

“It’s an honor to represent the Jordan family in wearing the Air Jordan 39s for our first playoff series of my career,” said Banchero. “MJ’s legacy is rooted in historic playoff performances, and to have the opportunity to honor that in unveiling the 39’s is truly special for me.” – Paolo Banchero

Banchero’s selection to debut the Air Jordan 39 underscored his status as a rising star in the NBA, and fans witnessed an electrifying performance as he showcased the cutting-edge design and performance capabilities of this highly anticipated sneaker.

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SOURCE SPORTS: Luka Dončić and Jordan Brand Introduce the ‘Luka 3’

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Jordan Brand and NBA superstar Luka Dončić have unveiled the Luka 3, the latest addition to Dončić’s signature shoe line. Engineered in partnership with Jordan Brand, the Luka 3 is tailored to enhance the stop-and-go agility of Dallas Mavericks guard Luka Dončić, providing him with maximum separation from defenders.

The Luka 3 represents a meticulous evolution from its predecessors, drawing upon the performance benefits of the Luka 2 while elevating sustainability standards within the franchise. Designed with a full-length cushion 3.0 foam material, the sneaker offers a lightweight and responsive ride, facilitating smooth transitions from heel to toe.

Inspired by Dončić’s affinity for high-performance sports cars, the Luka 3 embodies speed and control, mirroring the dynamics of these vehicles. Its midsole system is engineered for durability and fast-paced movements essential for attacking the basket with precision.

Rooted in legacy and innovation, the Luka 3 reflects Jordan Brand’s commitment to advancing basketball design. Drawing inspiration from Michael Jordan’s iconic playing style, the shoe combines cutting-edge technology with elements of craft and color to enhance the athlete’s performance and storytelling.

The Luka 3 will be available in full family sizing, catering to athletes of all ages and sizes. As the first European-born-and-raised signature athlete for Jordan Brand, Luka Dončić epitomizes global superstar status, transcending borders with his love for the game and exceptional talent on the court.

With each colorway of the Luka 3, Dončić’s personal journey and passion for basketball and cars are celebrated. From the Midnight Racer inspired by late-night drives to the Motorsport paying homage to racing heritage, each design reflects a unique aspect of Dončić’s character and playing style.

The Luka 3 will launch in various colorways and be available at retail starting July 5, 2024. Priced at $130 for adults and $100/$80/$60 for GS/PS/TD sizes, it offers performance, style, and sustainability for basketball enthusiasts worldwide.

Midnight Racer (RETAIL: July 5)

Photo Finish (RETAIL: July 11 – Early Access; July 16 – ROM)

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Travis Scott and Michael Rubin Launch ‘Jack Goes Back to College’ Collection at LSU

Travis Scott and Michael Rubin Launch 'Jack Goes Back to College' Collection at LSU

Multi-platinum artist Travis Scott and Fanatics CEO Michael Rubin recently celebrated the launch of the new “Jack Goes Back to College” collaboration at Louisiana State University (LSU). The collaboration, which includes Cactus Jack, Lids, Fanatics, and Mitchell & Ness, marks a groundbreaking partnership in collegiate-inspired apparel.

The night began with a surprise for the LSU Football team, including athletes like Jayden Daniels, who received the new collaboration as a gift from Travis and Michael. Subsequently, the duo headed to the LSU bookstore for a midnight launch, where eager students became the first to snag the exclusive merchandise. LSU star athletes Angel Reese, Flau’jae Johnson, and Jayden Daniels joined the event, signing autographs and engaging with fans.

This LSU event is just the first of three stops for Travis Scott and Michael Rubin, who will continue their journey to the University of Texas-Austin and the University of Southern California (USC). At Texas, they will participate in discussions with university president Jay Hartzell, followed by a similar visit to USC.

The limited-edition “Jack Goes Back to College” apparel collection is now available for purchase at shop.travisscott.com. Fans can embrace their school spirit in true Cactus Jack style.

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Drake and Nike’s NOCTA Unveil Hot Step 2 Sneaker

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Drake and Nike’s NOCTA have set the sneaker world ablaze with the release of their highly anticipated Hot Step 2 Sneaker in Total Orange. Priced at $200.00, this stylish and innovative footwear option made its debut on Nocta.com yesterday, April 2nd, sending sneakerheads into a frenzy.

The Hot Step 2 is not just another sneaker – it’s a statement piece. Crafted with a synthetic leather upper featuring a reflective finish, this shoe catches the eye with its sleek design and attention to detail. The unique eyestay and textile webbing for lace lockdown add both style and functionality, ensuring a secure and comfortable fit for wearers.

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But the Hot Step 2 isn’t just about looks – it’s about performance too. Boasting a NOCTA signature sockliner and a visible Air unit heel, this sneaker provides unmatched comfort and support with every step. The solid rubber outsole with custom NOCTA North Stars offers durability and traction, while the G-TEK outsole technology delivers superior performance on any surface.

For those who missed out on the initial release, fear not – the Hot Step 2 will also be available via Nike’s SNKRS App on Thursday, April 4th, at 7 AM EST. Don’t miss your chance to own a piece of sneaker history. Get your hands on the Hot Step 2 and elevate your sneaker game to the next level.

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Pacsun Celebrates Anniversary on Roblox with Slick Rick Collaboration and Exclusive Merchandise

Pacsun Celebrates Anniversary on Roblox with Slick Rick Collaboration and Exclusive Merchandise

Slick Rick will forever go down in history as one of the GOATs in Hip-Hop. Born in the UK before relocating to New York, Slick Rick is best known for being part of Doug E. Fresh & the Get Fresh Crew, eventually creating Hip-Hop classics such as “The Show” and “La Di Da Di.”

Now, Slick Rick is making his mark in fashion as well. Most recently, the 59-year-old partnered with Pacsun to commemorate the first anniversary of Pacsun Los Angeles Tycoon on Roblox, offering a unique, one-of-a-kind virtual experience. With Slick Rick, best known for his unmatched storytelling as well as a fashion style, he’s able to bring his unique flair to the experience, bringing together his legacy of Hip-Hop with today’s metaverse.

Slick Rick states, “Collaborating with Roblox and Pacsun is a true honor. Together, we’re bridging generations, telling stories, pushing boundaries, and creating a vibrant virtual world where music intersects with technology, AI, and fashion. It’s a groundbreaking partnership that embodies the spirit of innovation and creativity that hip hop has always championed and a testament to the lasting impact and evolution of the culture,” said Slick Rick.

Richard Cox, VP of Men’s and Global Partnerships at Pacsun, adds, “Our digital community has been instrumental in shaping our presence on Roblox, and we wanted to bring them something special to celebrate the inaugural anniversary of Pacsun Los Angeles Tycoon. By integrating one of our fundamental pillars – music – into the fabric of our celebration and teaming up with a multi-platinum artist, Slick Rick, an icon synonymous with music, culture, and fashion, we’re delivering a fresh and exciting experience inside the virtual world and beyond.” 

With this immersive collaboration, users can interact with Slick Rick’s 3-D NPC digital avatar to earn digital items and rewards inspired by his personal accessories: a crown, an eye patch, and a flying saucer watch. Fans can even enhance their look by customizing their avatars with Slick Rick’s signature style. 

Additionally, Pacsun and Slick Rick launched a four-piece collection of limited-edition merchandise, available at Pacsun stores and online.

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Nicki Minaj Announces New Sneaker Line: ‘Dream Come to Fruition’

Nicki Minaj Makes History with Epic 'Pink Friday 2 World Tour' Kickoff

Nicki Minaj is entering sneaker culture. On Instagram, she announced her very own sneaker, in partnership with LØCI.

“4/12 = 11 new pairs of my OWN sneaker,” Minaj wrote. “11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Link in bio to SIGN UP NOW!!!!! Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner & partner 🙏🏽🙏🏽🙏🏽🙏🏽😅 & we will be showing you the first complete collection on 4/12. Love you BARBZ. THANK YOU.”

You can see the announcement below.

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AMBUSH® Releases Limited Edition ‘Cowboy Carter’ Tee for Beyoncé’s Album Launch

AMBUSH® Releases Limited Edition 'Cowboy Carter' Tee for Beyoncé's Album Launch

Today, AMBUSH® unveiled a limited edition “Cowboy Carter” tee in celebration of the launch of Beyoncé’s new album, Cowboy Carter, in Japan. The exclusive tee pays homage to the iconic artist’s latest release and reflects AMBUSH®’s commitment to innovative fashion collaborations. Available for a limited time, the “Cowboy Carter” tee is set to become a coveted collector’s item among fans of both Beyoncé and AMBUSH®, uniquely merging music and style.

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Travis Scott’s Cactus Jack Teams Up with Fanatics and Lids for Collegiate-Inspired Apparel Collection

Travis Scott's Cactus Jack Teams Up with Fanatics and Lids for Collegiate-Inspired Apparel Collection

Today marks a groundbreaking collaboration as Cactus Jack, the official brand of music sensation Travis Scott, joins forces with digital sports platform Fanatics, leading sports retailer Lids, and Mitchell & Ness to unveil the “Jack Goes Back to College” apparel collection.

This innovative collection combines collegiate pride with streetwear flair, offering an exclusive range of headwear and apparel for students nationwide. Starting April 4, the limited-edition collection will be available on shop.travisscott.com, select Lids stores, campus bookstores operated by Barnes & Noble College at participating universities, and Fanatics.com.

Designed and produced by Cactus Jack, the debut collection features 28 universities, including prestigious institutions like the University of Michigan, the University of Georgia, the University of Southern California, and the University of Texas. Each university receives uniquely designed products, allowing students to represent their alma mater in authentic Cactus Jack style.

The assortment includes Mitchell & Ness snapback hats with a Cactus Jack twist and various clothing options such as T-shirts, crewnecks, hoodies, shorts, sweatpants, and backpacks, providing students with a complete head-to-toe look.

With retail prices ranging from $68 to $160, the “Jack Goes Back to College” collection offers accessible price points, catering to students and fans alike. Don’t miss out on this exclusive opportunity to showcase your school spirit in Cactus Jack fashion.

Jack Goes Back to College – Available For:  

Boston University 

Clemson University 

Florida State University 

Grambling State University 

Louisiana State University 

Michigan State University 

Mississippi State University 

North Carolina A&T State University 

Northeastern University 

Penn State University 

Southern University 

Texas A&M University 

Tulane University 

University of Alabama 

University of California, Berkeley 

University of California, Los Angeles 

University of Central Florida 

University of Florida 

University of Georgia 

University of Houston  

University of Kentucky 

University of Miami 

University of Michigan 

University of Oklahoma 

University of Oregon 

University of Southern California 

University of Texas 

University of Wisconsin 

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Jordan Brand Opens ‘World of Flight’ in Beijing’s Sanlitun District

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Jordan World of Flight (WOF) will debut in China with the grand opening of its Beijing Sanlitun store on March 23. The store, which will occupy a sprawling 1,000 square meters across four stories, promises to be a beacon for basketball enthusiasts and streetwear aficionados alike.

Nestled in the vibrant Sanlitun area of Beijing’s Chaoyang District, WOF Beijing Sanlitun boasts exclusive access to Jordan Brand’s finest streetwear and performance gear. The store offers a wide array of products and unique experiences, including convenient pick-up services, customizable items, and member-only events.

“Jordan Brand has always shared a special relationship with China,” says Sarah Mensah, President, Jordan Brand. “China’s love for the game of basketball runs deep, and we’re thrilled to open Jordan World of Flight Beijing Sanlitun as our pinnacle expression of basketball culture and Jordan Brand at retail. Jordan World of Flight stores worldwide including Milan, Tokyo and Seoul are being embraced by consumers and we are excited to extend this innovative retail concept to our consumers in China. The unveiling of Jordan World of Flight Beijing Sanlitun is a pivotal moment for Jordan’s global strategy, signaling a new chapter for the Brand’s expansion and innovation in China furthering the Brand’s international presence.”

A key highlight of the store is the Wings Collection, a pinnacle of luxury streetwear curated by Jordan Brand. Available for purchase nationwide, this collection epitomizes exclusivity and style.

The store’s design pays homage to Jordan Brand’s legacy and Chinese culture. From incorporating local architectural elements like the iconic 京砖 flooring of the Forbidden City to showcasing the brand’s history through art installations, WOF Beijing Sanlitun immerses visitors in a rich tapestry of basketball heritage.

Moreover, the store engages local artists to infuse their creativity into its ambiance and product offerings. The Jordan Local Artist series, featuring collaborations with Chinese street artists, adds a contemporary flair to the brand’s lineup.

With its premium lounge, The Workshop for personalized customization, and a commitment to fostering community among basketball enthusiasts, Jordan WOF Beijing Sanlitun aims to redefine the retail experience for sneakerheads and sports fans.

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