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Jordan Brand Opens ‘World of Flight’ in Beijing’s Sanlitun District

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Jordan World of Flight (WOF) will debut in China with the grand opening of its Beijing Sanlitun store on March 23. The store, which will occupy a sprawling 1,000 square meters across four stories, promises to be a beacon for basketball enthusiasts and streetwear aficionados alike.

Nestled in the vibrant Sanlitun area of Beijing’s Chaoyang District, WOF Beijing Sanlitun boasts exclusive access to Jordan Brand’s finest streetwear and performance gear. The store offers a wide array of products and unique experiences, including convenient pick-up services, customizable items, and member-only events.

“Jordan Brand has always shared a special relationship with China,” says Sarah Mensah, President, Jordan Brand. “China’s love for the game of basketball runs deep, and we’re thrilled to open Jordan World of Flight Beijing Sanlitun as our pinnacle expression of basketball culture and Jordan Brand at retail. Jordan World of Flight stores worldwide including Milan, Tokyo and Seoul are being embraced by consumers and we are excited to extend this innovative retail concept to our consumers in China. The unveiling of Jordan World of Flight Beijing Sanlitun is a pivotal moment for Jordan’s global strategy, signaling a new chapter for the Brand’s expansion and innovation in China furthering the Brand’s international presence.”

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A key highlight of the store is the Wings Collection, a pinnacle of luxury streetwear curated by Jordan Brand. Available for purchase nationwide, this collection epitomizes exclusivity and style.

The store’s design pays homage to Jordan Brand’s legacy and Chinese culture. From incorporating local architectural elements like the iconic 京砖 flooring of the Forbidden City to showcasing the brand’s history through art installations, WOF Beijing Sanlitun immerses visitors in a rich tapestry of basketball heritage.

Moreover, the store engages local artists to infuse their creativity into its ambiance and product offerings. The Jordan Local Artist series, featuring collaborations with Chinese street artists, adds a contemporary flair to the brand’s lineup.

With its premium lounge, The Workshop for personalized customization, and a commitment to fostering community among basketball enthusiasts, Jordan WOF Beijing Sanlitun aims to redefine the retail experience for sneakerheads and sports fans.

The post Jordan Brand Opens ‘World of Flight’ in Beijing’s Sanlitun District first appeared on The Source.

The post Jordan Brand Opens ‘World of Flight’ in Beijing’s Sanlitun District appeared first on The Source.

Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change 

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Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change 

If you are not familiar with Eastside Golf as of yet, you certainly need to be. 

The fashion-forward golf lifestyle brand founded by Olajuwon Ajanaku and Earl Cooper recently introduced their third Jordan collaboration entitled The 1961 Project.

The collection commemorates the year the PGA of America lifted its Caucausian-only clause. Before 1961, a non-caucasian individual could not become a PGA professional tour player nor manage PGA-administered golf courses. 

“We’re not just here to simply come up with some flashy clothing,” says Cooper. We want to use these clothes as messaging and a conversation piece to invoke a different perspective on the game completely.” 

For most African-American culture, the attention to the sport of golf shifted in 1997, when Tiger Woods won his first Masters tournament at 22 years old. Cooper adds that the difference between “The 1961 Project ” from their previous collections is the “messaging” and education. 

“We really want to see a real fundamental change and I think you see a lot of that messaging when it comes to our new collection,” Cooper added. 

The Change 1961 Eastside Golf x Jordan three-shoe collection features an Air Jordan 1 High Golf, Jordan ADG, and Air Jordan 6 Low Golf. The themed apparel collection consists of 12 pieces, including long and short-sleeved tees, polos, hoodies, jogging sets, tracksuits, belts, hats, socks, and more. 

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“With the 1961 Project, I want people to learn about the change-makers who paved the way for more people of color to pursue this field and get a fair shot,” says Olajuwon. 

Back in September, the duo hosted their first Eastside Golf Invitational in San Diego. The star-studded event was attended by Kevin Liles, CC Sabathia, Andre Iguodala, Sean “Pecas” Costner and more. During the invitational, The Eastside Golf founder donated $50,000 to the Morehouse College golf team. Cooper and Olajuwon are Morehouse College alumni. 

You can catch more of Eastside Golf’s story on their six-part Hulu documentary, Grails, executive produced by Sean “Pecas” Costner with Steve Bartels and Hannah Storm.

The post Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change  first appeared on The Source.

The post Eastside Golf Uses New Jordan Collection to Promote Inclusivity & ‘Fundamental Change  appeared first on The Source.

Where To Buy Jordan 4 Military Black

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Jordan 4 Military Blacks shoes are a popular line of athletic footwear. The shoes feature a sleek, black design with subtle military-inspired accents. The Jordan Brand boasts plenty of sought-after colorways of Air Jordan 4’s. However, the Military Black 4s takes the design in a completely different direction as they twist a classic to create something unique.

Below we have all the information we could gather on the shoes’ release date, who designed them, and where you can get your pair this spring. Sneaker enthusiasts and athletes alike highly love these shoes due to their combination of style and performance. Jordan brand, of course, holds a renowned reputation for producing high-quality footwear. Their shoes are typically capable of withstanding rigorous athletic activity, making them a dependable choice for basketball players, runners, and other athletes.

Are Military Black 4s In Stores?

Short answer: Yes! The Air Jordan 4 “Military Black” shoes were released on May 22nd, 2022. This design pays homage to the Black Cement pair that Michael Jordan wore during his 1988 season with the Bulls and continued to be a prominent design throughout his career in sports and athletic wear. Like other shoes in the Air Jordan line, the comfortable Nike air cushioning on the sole makes them easy to wear.

The average price for the shoes varies depending on the retailer. For example, if you choose to shop with a third party rather than getting the shoes from the source, you may find a higher price. However, if you want to buy them online or from the original retailer, you can get the lowest price possible for some new Jordan kicks. Where you choose to buy your Jordan shoes is up to you, but some places may save you more money than others. The cheapest you can find these awesome new shoes is $210 from the base retailer. You can buy the shoes from eBay, GOAT, and Flight Club.

The Military Blacks shoes are especially appealing to those who appreciate a minimalist design, with a sleek and understated appearance that can complement a variety of outfits. The black colorway is versatile, working in a variety of settings, whether you’re hitting the gym, running errands, or going out for a night on the town.

The Design

The Jordan 4 Military Black shoes are mostly white, with some black and grey accents. If you’re into the shoe being mostly white and all the inherent risks that come with it, this style may be the one for you. The minimalistic design pattern really helps add up to bring a simple yet compact shoe to the table.

In terms of performance, the Jordan 4 Military Blacks shoes feature advanced cushioning and support technologies that can help reduce impact and improve overall comfort during physical activity. The shoes feature a durable outsole designed to provide excellent traction and grip on various surfaces. This makes them a dependable choice for athletes who require reliable footing during competitions. The mockup edition of the shows includes some black detailing on the midsole, eyelets, tongue, and heel. The sole unit of the shoe is white, as well as the air bubble.

Are Jordon Military Blacks Worth It?

While they aren’t the original Military Blues, these can serve as a kind of alternative to that iconic shoe. Not to mention high quality concerning the make of it, right down to the stitches and everything attached. Overall, the Jordan Military Blacks shoes are a popular and reliable choice for athletes and sneaker enthusiasts alike, with a sleek design and advanced performance features that can provide comfort and support during rigorous physical activity. If you’re in the market for a new pair of athletic shoes, the Military Blacks are definitely worth considering.

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