Kendrick Lamar’s new album is now available. Before the release, Kendrick announced the new pgLang x Converse collaboration, which instantly sold out.
From the last week of April to the first week of May, searches for pgLang increased by 1276 percent, according to eBay data.
The popular Nike Cortez collaborations with Kendrick Lamar also experienced renewed interest, with searches for the Cortez Kenny 1 up 25% and the Cortez Kenny 2 up 75% in the first week of May.
You can see the most-popular Kendrick Lamar sneakers below, including the new sold-out Converses.
1. Kendrick Lamar pgLang for Converse Chuck 70 High Tops – shop HERE on eBay.
2. Nike Cortez X Kendrick Lamar Basic Slip – shop HERE on eBay.
3. Reebok X Kendrick Lamar Ventilator – shop HERE on eBay.
4. Nike Cortez Kenny 1 Kendrick Lamar Damn White Gym Red – shop HERE on eBay.
Terrell “Rello” Jones, a Chicago-based contemporary artist, has collaborated with Stadium Goods on a limited-edition collection.
The Rello x Stadium Goods Varsity Jacket is a limited-edition collaboration that contains figures from Rello’s work, as well as an homage to his birthplace. Rello focuses on pop art and products, which he depicts in his signature modern-day rubber hose illustration style. He and Joe Freshgoods were co-founders of the Fat Tiger Workshop, the iconic Windy City brand, and boutique.
“The Rello x Stadium Goods Varsity jacket is a collaboration that takes elements from my iconography to create something wearable that can also serve as an art piece on its own,” said Rello. “By wearing one of my pieces, you can have a daily reminder that without the imagination of the people, there would be no art.”
Each Rello x Stadium Goods Varsity Jacket is hand-numbered, emphasizing the project’s apparel-as-art motif. This premium wool piece comes in blue and red and has an embroidered patch of Rello’s iconic “Ozzy the Bad Mouse” character on the left breast. On the back, a large chenille “Ozzy” patch is sewn. The quilted inner lining adds warmth and comfort to the heavyweight construction. The jacket costs $500 and comes in sizes XS to XXL.
The jacket is available for purchase on stadiumgoods.com and the Stadium Goods app, as well as Stadium Goods’ Chicago store.
McDonald’s and adidas have just released their newest line of All American Games attire, which includes snap trousers, shorts, graphic tees, hoodies, and more, all created by Eric Emanuel and showcasing unique designs from previous Games wear. From Duke-bound Dereck Lively II to Girls Game co-MVPs and future UCLA Bruins Kiki Rice and Gabriela Jaquez, this is the drip worn by your favorite 2022 McDonald’s All Americans.
The McDonald’s All American Games have been the premier high school basketball showcase featuring the country’s best 48 girls and boys players for over 45 years. Over the last four decades, the McDonald’s jersey has been worn by some of basketball’s most famous players.
The gear is available now on adidas.com/us/mcdonalds and select adidas retailers while supplies last. You can see the All American stars in pieces from the collection below.
Reebok and Billionaire Boys Club (BBC) have announced the continuation of their long-standing partnership with the new Reebok x BBC Zig Kinetica II ($150, GX1313). The BBC’s take on the developing lifestyle runner is inspired by historical military attire and pays homage to the brand’s distinctive digital camouflage (‘Digi-Camo’) design.
“The BBC Zig Kinetica II was inspired by the quality and functionality of tactical gear,” said BBC. “We wanted to bring some of those functional elements to this shoe through details such as speed lace hooks , as well as nylon pull tabs at the heel and tongue for ease of accessibility. The Digi-Camo comes from our archives, and we thought it would be the perfect pattern for this utilitarian silhouette.”
The new release features an upper featuring nylon mesh inner lining and a durable mesh outer layer for breathability and abrasion resistance. Also, there are hidden BBC details like a mantra “Wealth is of the heart and mind, not the pocket” on the heel tab. Zig Kinetica comfort system including Floatride Fuel, Zig Energy Bands, and Zig Energy Shell channeling energy to and from the wearer’s foot.
“We are excited to grow this partnership on the Zig Kinetica II,” continued BBC. “It’s the third Zig we’ve worked on with Reebok. Being able to utilize the technology of a technical lifestyle shoe to express our narrative, to push boundaries, and to play with details to create something new – it’s special.”
Reebok’s Zig Kinetica, which was released in spring 2020, marked the beginning of a new era for the brand’s famous ZigTech performance technology, which challenged modern sneaker innovation and style when it was first released in 2010. In 2021, Zig Kinetica II, a stripped-down makeup via an advanced skeletal structure, pushed the boundaries even further, bringing ‘vis-tech’ and future design to the forefront.
Beginning May 6, 10:00 a.m. EST, the Reebok x BBC Zig Kinetica II will be available exclusively via BBC, followed by a wider global release on Reebok.com (and select retailers) on May 13, 10:00 a.m. EST.
To close up the Met Gala’s annual star-studded evening, D’USSÉ Cognac threw an exclusive Met Gala after-party at Cipriani’s in New York.
Billie Eilish, Jared Leto, Normani, Chloe Bailey, Gunna, Kid Cudi, Winnie Harlow, Mark Ronson, Damson Idris (Snowfall), Terrence J, Christian Combs, NBA player Russell Westbrook, DJ and model Chantel Jeffries, among others, were seen toasting the night’s celebration of fashion and art with D’USSÉ custom cocktails and D’USSÉ XO.
Burna Boy and Saint JHN also gave a special electric performance to wrap out the event.
Future, multi-platinum artist, philanthropist, executive, fashion connoisseur, who is fresh off being the credited Executive Producer on Ye’s (f.k.a. Kanye West) DONDA 2 that dropped in , has come together again with Ye to release a collaborative merchandise collection celebrating his new album I NEVER LIKED YOU, available now until Thursday 5/5 at midnight exclusively on ineverlikedyou.shop
The collaboration, which is designed by Ye’s legendary creative collective DONDA, features imagery of Future and type treatments inspired by the album title as well as the single “Keep It Burnin”. The range features a long sleeve tee, hoodies, hats, socks, a face mask similar to what Ye is seen wearing in the video, and a take on the instantly iconic eye mask look from the I NEVER LIKED YOU cover.
Prices range from: $22-$142.
The collection further cements the creative pairing, directly supporting the collaboration on the song and video for “KEEP IT BURNIN” featured on Future’s new album I NEVER LIKED YOU.
The video, directed by Rick Nyce, is the first video released from the album, and showcases Future and Ye trading bars in the YEEZY offices on the high energy song from their recent sessions together.
The album is on track for a #1 Billboard debut and is tracking to post the largest 1st week debut of 2022.
Converse is partnering up with pgLang, the firm founded by Kendrick Lamar and Dave Free. “pgLang for Converse” is a partnership that takes two of Converse’s most iconic styles – the Chuck 70 and the Pro Leather – and turns them into canvases for storytelling and exploration. By adding small embellishments into silhouettes that have stood the test of time, the partnership sees its design language as based in simplicity.
pgLang is an agency founded in 2020 by Kendrick Lamar and his longtime collaborator Dave Free with the goal of telling stories that transcend language and connecting people through shared experiences. Curiosity, accessibility, and inventiveness are at the heart of pgLang’s identity, and they’re all on exhibit in this collection.
Finally, pgLang for Converse embraces the unknown, celebrates the established, and anticipates what’s yet to be discovered in order to Create Next.
A closer look at the pgLang for Converse Chuck 70 reveals small elements that distinguish it from its original shape. The upper features hiking-style eyelets, while the insole and outsole feature an asymmetrical rubber lacquer and cryptic text patterns that allude to pgLang’s secretive spirit. “for pgLang” is also imprinted on the upper, over the Converse logo.
The Pro Leather is a classic silhouette that has been updated with a suede upper. It has the same hiking-style eyelets as the Chuck 70, and the Star Chevron is imprinted alongside “pgLang.”
A music video starring Tanna Leone and Selah Marley, which portrays the narrative of two strangers who find an unexpected connection while exploring Los Angeles, will be released to coincide with the release of this collaboration. The laces on the pgLang for Converse collection are employed as the mechanism via which the two protagonists discover connection in Los Angeles – a city where loneliness can be impossible to avoid. This is in keeping with pgLang’s objective to communicate stories that transcend language.
Converse.com and pg-Lang.com will have a limited global release of pgLang for Converse starting May 2. You can see the pieces below.
The premier clothes retailer in Chicago is Jugrnaut Chicago, a local streetwear company. Jugrnaut has always been on the cutting edge of what’s next, not only in fashion but also in the city’s culture, since 2007. Jugrnaut uncovered the opportunities that NFTs, such as Gutter Cat Gang, present retailers, as well as how major companies are leveraging NFTs to increase sales, brand awareness, and loyalty.
NFT collections will be brought to life on Saturday, April 30th from 5pm to 8pm at Jugrnaut Chicago (427 S Dearborn St, Chicago, IL 60605), Chicago’s fashion-forward shop! GCG’s upcoming merchandise collaboration inspired by Chicago street culture is being celebrated. Gutter Cat Gang is providing unique shopping experiences to their community, and by expanding the retail business, they will be at the forefront of fashion innovation and the future digital frontier.
“We have a deep appreciation for independent Chicago streetwear brands. Chicago is often overlooked for cities like New York or L.A., but Chicago’s creative community is driven by people like Manny and his team who created a subculture of loyal fans, like Chance the Rapper,” said GCG Founding team. “They embody the Chicago culture – community-centric and rich in diversity. Jugrnaut’s art style is what attracted us to this partnership as we feel that it aligns very well with the Gutter Cat Gang brand.”
Patrons will be able to gawk at the exhibit starting May 1st. By going to https://tokenproof.xyz/enrollment, connecting your wallet with GCG assets, and signing a message to establish ownership, you can have access to new Jugrnaut Chicago and Gutter Cat Gang collab gear. A registration QR code will appear when you sign. Download the tokenproof mobile app (iOS/Android). Scan the registration QR code with the tokenproof mobile app to pair the mobile app to your wallet with GCG assets. You have now successfully completed the tokenproof enrollment process and will be able to verify your NFT ownership at future GCG events.
PATRÓN Tequila, the world’s number one super-premium tequila, is raising a glass and celebrating Cinco de Mayo in their best way: family. PATRÓN and renowned streetwear designer John Geiger have collaborated to release the limited-edition PATRÓN x John Geiger GF-01 sneakers, which feature a colorway and unique materials inspired by the brand’s agave fields in Jalisco, Mexico. The high-end shoe exemplifies PATRÓN’s commitment to perfection and John’s meticulous attention to detail in his one-of-a-kind designs. The limited-edition PATRÓN x John Geiger GF-01 sneakers will be available on johngeigerco.com on May 5th at 5 p.m. EST.
These sneakers are as versatile as PATRÓN Silver tequila, taking you from the courts to the cocktail bar and everything in between. The co-branded shoes replicate John Geiger’s characteristic street style, embellished with his ‘g’ emblem, while notably blending iconography of the iconic PATRÓN bee and classic green and white hue throughout, utilizing specialty leather inspired by agave fields in Jalisco, PATRÓN’s heartland.
“I’m consistently inspired and impressed by PATRÓN. I loved working with them last year on our streetwear collection and this is another collaboration truly driven by passion,” said John Geiger, designer. “It was only fitting to go bigger and better for Cinco de Mayo with an epic sneaker drop that takes the designs we created with them last year to the next level. I was really inspired by the green that you’ll see in the leather detailing, evocative of the heart of PATRÓN, the agave pinas from the fields in Jalisco, Mexico.”
“PATRÓN has a captivating energy that brings like-minded partners together with us; these collaborators become part of our familiar,” said Chloe Lloyd-Jones, VP Marketing of PATRÓN Tequila. “Sharing a passion for craft and bold innovation, PATRÓN is excited to be teaming up with John again to bring this unique offering to life in time for Cinco de Mayo, a moment that is all about gathering with great company and great cocktails.”
To complete Cinco de Mayo, PATRÓN shared a few cocktails for celebration with your friends. These five bright and refreshing tasting drinks emphasize a mix of ingredients. PATRÓN offers a versatile touch to every Cinco de Mayo celebration, whatever drink you select, from the smooth and sweet flavor of PATRÓN Silver in the Perfect Margarita to the complex flavors of PATRÓN Reposado in the Perfect Paloma.
PUMA has announced the launch of its “FOR ALL TIME” marketing campaign, which celebrates the brand’s long history as a classic shoe. Through goods, content, and effect generated by “The Collective,” a group of Iconic Culture Influencers who have molded the sneaker game over the previous 50 years, PUMA will examine the definition of the word “Classic.”
JAY-Z, PUMA’s Basketball and Classics Creative Director, and Emory Jones, of Roc Nation, are executive producers of “The Collective,” a group of creatives, influencers, and storytellers who have had a timeless influence in their respective areas. With interviews, creative content, and product designs, each member of The Collective will spotlight distinct Classic PUMA shoe shapes, helping to define both what it means to be a Classic and what it means to have timeless influence.
Each member of The Collective will handpick a rising member of the next generation of soon-to-be classic influencers in their disciplines and support their work and development with a financial grant, mentorship, and promotional help as a vital component of the initiative. PUMA will spotlight these new Collective members, highlighting those who could very well become tomorrow’s “classics.”
Emory Jones of Roc Nation, award-winning designer and PUMA Creative Director June Ambrose, Harlem fashion innovator Dapper Dan, decorated Director and videographer Hype Williams, NBA Hall of Famer and PUMA Ambassador Walt Clyde Frazier, RHUDE Designer Rhuigi Villaseor, Creative Consultant and Founder of Upscale Vandal, Mike Camargo, and Legendary Photographer Lenny Santiago serve as the Collective’s Visual Director of Still Photography.
PUMA For-All-Time: Emory Jones (Credit: Lenny Santiago)
“This year we will be highlighting PUMA’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, Chief Brand Officer at PUMA. “Our ‘FOR ALL TIME’ campaign will communicate PUMA’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”
Over the following seven months, The Collective will share their own growth and development stories, as well as the narrative of a Collective member they hand-picked. Each month, fresh content will be released through advertising, web content, and social media.
There isn’t much respect for the “long game” in today’s world of snackable content, instant access, and trending stardom. However, it is the long game that lasts, the long game that produces long-term influence. The “FOR ALL TIME” project recognizes this impact by handing the torch to those who want to leave a legacy in conjunction with those who have already done so.
Emory Jones begins FOR ALL TIME by discussing the first time he saw the PUMA Suede, as well as how it has stayed a classic and PUMA’s incorporation into culture. You can keep up with the full campaign here.
