Foot Locker To Close Nearly 400 Mall Stores by 2026

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Today’s sneaker culture has taken on a drastic change, with the increasing popularity of sneaker resellers and online stores causing sneaker store staples to close their doors indefinitely. After Eastbay closed down last year, the sneaker chain Foot Locker is downsizing its stores in order to remain in business.

Reports have confirmed that the sneaker giant will be shutting down almost 400 of its stores in malls in order to reform its approach to increase sales at their standalone locations. The company’s new “Lace Up” plan is expected to expand sneaker selections, reset the company’s loyalty program and step up the online shopping experience.

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Melody Ehsani Launches New Varsity Visions Collection with Foot Locker for Women’s History Month

Melody Ehsani Launches New Varsity Visions Collection with Foot Locker for Women's History Month

Foot Locker and designer and Creative Director for Foot Locker’s Women’s business, Melody Ehsani, are launching a brand-new, exclusive collection called Varsity Visions in conjunction with Women’s History Month’s celebration of women.

The Varsity Visions line gives the traditional varsity look a fresh, feminine twist. The new collection is inspired by progress forward and the power of purpose; it asks all wearers to join this New Athletic Club that welcomes everyone. It includes products with a retro-athletic influence, rugby stripes, and famous varsity-style graphics.

The new collection includes:

  • Speckle Track Jacket – A classic twist on the classic track jacket, this specially knit french terry fabric features an all over speckle and cozy fitted rib at the hem and cuffs. 
  • Speckle Track Jogger – A classic twist on the classic track jogger, this specially knit french terry fabric features an all over speckle and cozy elasticated waist and cuffs. 
  • Rugby Midi Dress – The striped rugby dress has the perfect relaxed but snatched fit and playful contrasting sleeves. 
  • Tee Shirt – The essential boxy fit tee in a playful sport stripe with contrasting sleeves. 
  • Plaid Skate Trouser – The perfect slouchy, skater style trouser that can be dressed up or down. 
  • Organza Pullover – A vintage inspired 3/4 zip organza pullover in a dreamy, translucent pink. 
  • Varsity Fleece Crew Neck – This staple has a slouchy, dropped sleeve and a slightly cropped silhouette for the perfect cozy fit.  
  • Varsity Fleece Shorts – These updated classics features a cozy mid-rise waist, side pockets, and forest green piping to match our coordinating Varsity crew neck. 
  • High Waist Speckle Shorts – The perfect short for spring and summer with high waisted fit, exterior drawcords, and welt side and back pockets. 
  • Speckle Bralette – This specially knit french terry sports bra makes for the pefect cozy bralette. 
  • Crew Sock – Both this red and cream varsity stripe and the charcoal knit speckle go with just about anything for the complete head to toe look. 
  • Bucket Hat – This specially knit french terry bucket hat completes the full speckle ensemble. 

The Varsity Visions collection officially debuts on Friday, March 10th at Foot Locker locations worldwide and online at FootLocker.com. It retails for $38-$75 and comes in sizes XS-3X.

You can see the collection below.

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PUMA Hoops to Drop Stewie 1 ‘Four Time’ to Celebrate Breanna Stewart’s Four Consecutive College Titles

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The Stewie 1 Four Time, a new colorway honoring Breanna Stewart’s history-making winning streak, is officially making its debut at PUMA Hoops.

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The Stewie 1 Four Time honors Stewart’s unprecedented run of four straight NCAA titles. Her winning years are written on the left-side inner tongue of the shoe, and on the right-side inner tongue, an illustrated hand flashing four fingers and the bold “4X” emphasize her outstanding accomplishment. This red, white, and blue sneaker with textural grey accents is a winner on and off the court. It features the same statement-making sculptural wraparound heel, intricate outsole, and demarcated formstrip as the original, along with PUMA Hoops tech, including NITRO foam.

Available for purchase on Friday, March 17, the Stewie 1 Four Time is retailing for $125 on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and select retailers.

You can see the sneaker below.

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NBA and Mitchell & Ness Team with Latin Music Star Ozuna for Lakers-Themed Hardwood Classics Apparel Collection

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In association with Latin music icon Ozuna, the NBA and Mitchell & Ness unveiled a new limited-edition sportswear line starring the Los Angeles Lakers. The customized apparel, which includes a Lakers hoodie, Hardwood Classics jersey, t-shirt, shorts, and hat embroidered with his official logo and displays his NBA devotion, was designed by the two-time Latin Grammy Award winner.

“As a lifelong fan of the NBA, I couldn’t be more excited to launch my own Mitchell & Ness Lakers collection,” said Ozuna. “These items are particularly special because they speak to my personal style and showcase my passion for the team, which I know millions of basketball fans around the world share. To drop these pieces during Noches Éne•Bé•A while the league celebrates the Latin community makes this all the more significant.” 

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The partnership also occurs as the NBA commemorates NBA supporters and players from Latin American and American Hispanic communities with its 17th annual Noches Éne•Bé•A (eh-nay-bay-ah) Latin Nights program throughout the month of March. NBA teams from all throughout the league will hold team evenings and community events that feature musical performances from Latin American musicians that are culturally appropriate, in-language digital content, events, and exclusive gifts. The Noches Éne•Bé•A promotion will be present for a few nationally televised games, including the Lakers’ game against the Phoenix Suns on March 22 at 10 p.m. ET, which will be broadcast nationwide on ESPN.

Ozuna is also featured on the song “A Correr Los Lakers” which has more than 75 million views on YouTube.

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Gangsta Boo’s Partner Emmet Flores Launches New Merch, Proceeds Go To Her Mom & Stax Academy In Memphis

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Gangsta Boo was an angel; anyone who knew her could attest to that. Joining the Memphis hip-hop group Three Six Mafia at age 14, alongside Juicy J and DJ Paul, real name Lola Chantrelle Mitchell paved the way for females to be able to rap just like the men — influencing a whole era of artists to come after.

On New Year’s Day this year, Gangsta Boo tragically passed away at age 43 in her hometown of Memphis.

Today, Gangsta Boo’s significant other and co-star of Marriage Boot Camp launches a new website, www.queenofmemphis.com, in her honor. Fans can shop exclusive hoodies and t-shirts, including ones that hail Gangsta Boo as the “Queen of Memphis.”

Proceeds from the merchandise go directly to her mother, as well as Stax Music Academy in Memphis, which will receive 10% of all sales for student tuition.

Additionally, Flores is preparing her posthumous release, The Booprint, which will be released sometime this year. Gangsta Boo’s mother has retained an attorney, and once all legal hurdles have been cleared, the project will be available on all streaming platforms. Fans can expect some high-profile features on the project.

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Gangsta Boo’s mother, Veronica Mitchell, states, “My daughter Lola was my only baby girl. I was so proud when she would rap as a little girl. She called herself Tinkerbell and would always be singing her little songs. Me and her father Cedric knew she was talented, but she took it to another level chile. She became the Queen of Memphis. My baby is loved by people everywhere and it all started at home with us. That’s so amazing to me. It makes me smile ear to ear. God brought her home to be with her daddy Cedric and her brother Derron. I miss her but I know she’s happy with them. I’ll always remember telling her GO GET THEM DOLLAS, but I had no idea how many people would love my baby girl. I’m grateful all y’all support my daughter. Thank you.”

Be sure to check out queenofmemphis.com for more. The merch items can be seen below.

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Moët Hennessy Hosts Hip-Hop 50 Celebration with Dapper Dan, Rakim Delivers Surprise Performance

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In honor of Black History Month and the 50th anniversary of hip hop, Mot Hennessy (LVMH) hosted a Fireside Talk with Dapper Dan last week at the Marc Jacobs flagship shop in New York City.

One of Dapper Dan’s early clients and hip-hop artist Rakim gave a surprise performance after the fire chat segment, which was moderated by Emmy Award-winning TV host Rosci Diaz. The distinguished brands of Mot Hennessy, including Volcan, Mot & Chandon, Belvedere, Armand de Brignac, and Hennessy, provided guests with cocktails.

You can see images from the celebration below.

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Rihanna’s Puma Collection Set to Return: ‘She’s Back’

Rihanna’s Puma Collection Set to Return: 'She's Back'

Rihanna showed up and showed out at this year’s highly-anticipated Super Bowl performance. And while she’s been thriving in motherhood, that doesn’t take away from her entrepreneurial spirit.

Today, Puma took to their Instagram page to announce that Rihanna’s Fenty collection will return with two simple words: “She’s back.” Sharing the simple post to their 12.7 million followers, in a collab post with @pumasportsstyle, Puma’s simple caption reads: “coming soon.” 

While there are no specific details on the collection, the iconic sportswear brand has had a very successful run with the “Umbrella” singer. Back in 2014, Rihanna made her mark in the fashion world by taking over as Puma’s creative director, launching a super coveted collection of footwear such as her popular Fenty x Puma Creepers sneakers and fluffy slides. She also shut down the runway at New York Fashion Week, showcasing her effortless talents in any field she enters.

Rihanna’s last clothing collection with Puma arrived six years ago, putting her all into the collection that featured one-of-a-kind athleisure looks inspired by the early 2010s. This translated into vibrant bodysuits, oversized hoodies, thigh-high boots, and thick-soled sneakers.

That same year, Rihanna got into her beauty bag by launching Fenty Beauty, rising as one of the most successful businesswomen in the history of cosmetics.

As always, Rihanna hasn’t been the most active on social media. Her last post dates back to February 16th, when she shared her viral British Vogue cover spread that featured her newborn son and baby daddy, A$AP Rocky.

While we wait for further details, the hype has certainly taken over, with fans publicly expressing excitement in the comments.

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Don C Named Creative Director of Premium Goods for Mitchell & Ness

Don C Named Creative Director of Premium Goods for Mitchell & Ness

Don Crawley, professionally known as Don C, has been named the new Creative Director of Premium Goods by Mitchell & Ness, a well-known international supplier of vintage sportswear and high-end streetwear. Don C is a prominent person in streetwear culture and is frequently acknowledged as one of the most important creatives. He founded the “Just Don” brand and is the proprietor of RSVP Gallery, a Chicago, Illinois institution for fashion shopping.

The partnership between Mitchell & Ness and Don C, which began in 2011 with the introduction of the upscale Just Don hats, is strengthened by this appointment. Since then, the two have worked together on premium apparel and hat collections like “NBA Jam,” “No Name,” and others.

After Mitchell & Ness had rapid development and expansion, Don C was appointed. A strategic ownership group made up of some of the most well-known figures in sports, entertainment, and business purchased the business last year. The buyer was the global digital sports platform Fanatics.

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“Don is truly an icon and visionary, and after having worked with him for many years we’re ecstatic to have him formally join the Mitchell & Ness family,” said Kevin Wulff, CEO of Mitchell & Ness. “Fans of the brand can look forward to exciting new products across all leagues that will fuse the brand’s heritage with Don C’s cutting-edge creative vision.”

One of the first joint projects is the release of the MLB “Cooperstown Collection” in April around MLB’s season start, in addition to offering a fresh set of ideas and culturally important moments for the brand. Just Don premium shorts honoring the MLB’s most recent expansion teams, the Colorado Rockies, Florida Marlins, Arizona Diamondbacks, and Tampa Bay Rays, will be part of the launch.

“Working with Mitchell & Ness is a dream come true,” said Don C of the project. “I grew up on throwbacks and sportswear, so it’s an honor to be able to impact something that affected me so much through my creative journey and love of sports. I’m looking forward to storytelling and creating more timeless products alongside the Mitchell & Ness team.”

Fans can shop the Mitchell & Ness x Just Don collection featuring NBA, MLB, and NFL apparel at www.mitchellandness.com.

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Video Music Box & UHHM Celebrate 50 Years Of Hip Hop Fashion With ‘The Drip’

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Friday night, the Universal Hip Hop Museum and Video Music Box brought together prominent Hip Hop heads to celebrate 50 years of Hip Hop fashion.

Everyone from rapper Fat Joe, Vinnie of Naughty By Nature to Stylist Misa Hylton sat front row watching fashions from the designers that dressed our favorite rap stars.

The Universal Hip Hop Museum–which opens in 2024–partnered up with the Video Music Box and the Mayor’s Office of the City of New York to kick-off the 50th Anniversary celebration of Hip Hop culture with “The Drip: 50 Years of Hip Hop Fashion,” a live runway show held at The Venue at the Hard Rock Hotel Times Square.

Nostagic videos played on the gian screen as fashion design legends Karl Kani, April Walker, FUBU and Dapper Dan revealed clothing from their newest collections.

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The show also included emerging designers Malik Dupri, Haus of Swag, Riche Threads and Pepper Jacques. Mayor Eric Adams was in the building and paid homage to the groundbreaking designers, The Shirt Kings, who started in the early 80s. The fashion show also introduced I.C.Y. Inspire Creative Youth and their mission to create elevation platforms for inner city youth around the world.

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DJ Ralph McDaniels, creator of Hip Hop’s longest running broadcast variety show, Video Music Box and the Video Music Box Collection has been documenting Hip Hop culture for the past 40 years. “The Drip” included footage from a decade of original “Phat Fashion” runway shows for the audience of the next generation of Hip Hop’s designer’s, influencers, and fashionistas.  

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Hip Hop musical guest Special Ed surprised the crowd with the Lo-Life’s and a special performance of his classics.

“For the past 50 years, Hip Hop fashion designers have carved their own lane in the fashion industry as creative entrepreneurs. Today, you can recognize Hip Hop style no matter where you see it globally,” said Universal Hip Hop Museum Executive Director Rocky Bucano.

“The Drip” is inspired by the groundbreaking Phat Fashion Show produced by Ralph McDaniels and Video Music Box. “Hip Hop’s influence on fashion is undeniable. And young Black and Brown designers and models made their own lane when the traditional fashion industry excluded them. So today, we celebrate those original trendsetters and the future leaders of Hip Hop fashion,” said Executive Producer Ralph McDaniels.
Watch the recap below.

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Young Dolph’s Daughter Blends Fashion and Art Therapy in New ‘The Aria Collection’

Young Dolph's Daughter Blends Fashion and Art Therapy in New 'The Aria Collection'

Young Dolph’s daughter debuted her signature, The Aria Collection, on her birthday. The line is part of the Black Men Deserve to Grow Old brand, which is known for fashion with a purpose. His daughter created the design herself, utilizing sketches she made during art therapy sessions. The collection encourages healing for young children who have lost their fathers by emphasizing creative expression.

The product is described as:

Young Dolph’s daughter, Aria, is learning how to cope and accept the passing of her father despite how challenging it is to accept such a harsh, permanent reality. With guidance from therapy, her faith community, her mother, and the support of her family – she is constantly learning how to communicate her undying love for her father through art expression. Additionally, to accompany the collection, Aria penned a poem entitled “Daughters’ Deserve Their Father.” The collection will feature selected parts of the poem and was slightly augmented to speak on behalf of all children who are grieving the loss of their father. Aria beautifully designed a heartfelt drawing that illustrates the love shared between God, father, & daughter. The design is high level screen print and comes in sweatshirts and an adult tshirt. The adult white tee retails at $55 in sizes S-2XL. A portion of the proceeds goes towards the BMDTGO Cares Fund, which helps to amplify the voices of grassroot organizations and help families who have been tragically impacted by gun violence.

You can shop the collection here.

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