PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the Deviate NITRO 3, hitting stores November 15. The collaboration showcases Toussaint’s signature style, blending vibrant Miami basketball team colors with personalized design elements, making this release a standout.
Key features include Toussaint’s mantra, “Execute with Intention,” printed on the midsole, along with excerpts from his book on the insole and his AT logo subtly integrated throughout. Engineered for high performance, the Deviate NITRO 3 incorporates PUMA’s NITROFOAM technology, ensuring top energy return, and PWRPLATE for enhanced stability, making it ideal for training and racing.
The PUMA x Alex Toussaint Deviate NITRO 3 is priced at $170 and will be available on PUMA.com, the PUMA app, and at PUMA’s NYC flagship store.
Today, Honor the Gift, founded by NBA star Russell Westbrook, unveils its exclusive capsule collection with the Los Angeles Rams, available Thursday, October 24, 2024, on honorthegift.co and ramsfanshop.com. This limited-edition “After Hours” collection features six versatile pieces designed to transition from game day to nightlife seamlessly. The collection includes a short-sleeved T-shirt, long-sleeved T-shirt, hoodie, matching track jacket, track pants, and a jacket, capturing a casual yet refined style.
Russell Westbrook described the collection’s roots: “The collaboration between Honor the Gift and the Los Angeles Rams is so authentic. We wanted to create a collection that embodies the heart of the inner city and the connection between sports.”
Los Angeles Rams CMO Kathryn Kai-ling Frederick shared her excitement: “Partnering with Honor the Gift is a thrilling convergence of two brands with deep Los Angeles roots. We’re celebrating LA’s vibrant culture and inspiring fans to express their passion in a whole new way.”
Featuring a soundtrack by LA-based rapper Dom Kennedy, the campaign highlights a blend of sports, streetwear, and culture icons including Rams players Cooper Kupp and Demarcus Robinson, LA streetwear pioneer Kacey Lynch, TikTok star Isaiah Garza, and prominent LA-based musicians Mikhala and Ncognita.
The collection will be available online and in-store at Honor the Gift’s LA flagship, The Equipment Room at SoFi Stadium, and nflshop.com.
Si Tu Veux Denim, an established leader in streetwear fashion deeply rooted in U.S. hip-hop culture, is proud to announce the launch of its highly anticipated collection: STV Luxury Knits. This new range merges luxury craftsmanship with modern streetwear aesthetics, offering an elevated knitwear experience that speaks to a global audience.
“Luxury Knits by Si Tu Veux represents a new chapter for the brand. We wanted to create something that feels as luxurious as it is wearable, with an authenticity that stays true to our hip-hop roots,” said Barry White, Co-founder and Creative Director for the brand.
The collection draws inspiration from urban culture while incorporating high-quality fabrics and artisanal techniques. Featuring versatile pieces like sweater knit hockey jerseys, sleek cardigans, and textured knit track pants & hoodies, STV Luxury Knits embodies a sophisticated blend of comfort and style, designed with a modern, urban functionality.
Si Tu Veux is not just about fashion—it’s about a lifestyle that resonates with a global community of trendsetters, streetwear afficionados, and creatives. With fans like African pop icon Burna Boy and UK rap star Giggs already embracing the brand, STV Luxury Knits s is poised to connect with audiences who live at the intersection of music, fashion, and Culture.
This new collection aims to expand Si Tu Veux’s presence into new markets, including Europe, the Middle East, Asia, Latin America, and Africa—regions that embrace U.S. hip-hop culture and luxury streetwear.
Shoe Palace is honoring the iconic HBO series The Wire with an exclusive apparel collection, paying tribute to one of television’s most critically acclaimed shows. Premiering in 2002, The Wire captured the gritty realities of Baltimore’s narcotics scene and has only grown in popularity.
The Shoe Palace x The Wire collection features a range of items, including tees, hoodies, and joggers. Each piece showcases memorable quotes, images, and art from the groundbreaking series, perfectly capturing the essence of the HBO classic.
Fans of The Wire can purchase this exclusive collection at Shoe Palace stores and online at shoepalace.com.
Shoe Palace, celebrating its 30th anniversary in 2023, has grown from humble beginnings in a Bay Area flea market to one of the most respected names in retail. With partnerships including Nike, Jordan Brand, adidas, and New Balance, the company continues to expand nationwide. Visit shoepalace.com for more details.
Today, Oakley and Damian Lillard announce the next iteration of their partnership, the Damian Lillard Signature Series Latch Panel, featuring a bold design that embodies Dame’s dual passions in basketball and music. In conjunction with this release, Damian has crafted an original track as Dame D.O.L.L.A., exploring themes of sport, music, and community.
The Damian Lillard Signature Series Latch Panel features a full-rim, gray-ink frame crafted from lightweight yet durable BiO-Matter, with the eyewear’s monochromatic design enhanced with gunmetal deco plates and debossed satin chrome ellipse logos. These elements evoke the sleek silver of a retro microphone and the glossy allure of a vinyl record, capturing the essence of Dame’s dynamic career on the court and in the studio.
The studio-ready eyewear features a three-point fit, adjustable nose pads, and removable glare-blocking side shields that reveal a convenient Latch mechanism to clip the frame securely to clothing. Powered by Prizm Lens Technology, the lenses enhance color and contrast, and boast a distinctive Dame D.O.L.L.A. etch at the top center.
PUMA Hoops and LaMelo Ball have just announced the latest colorway of the MB.04 line: 1Love. Inspired by LaMelo’s otherworldly style of play, the MB.04 1Love takes basketball shoes to new heights, blending performance with a unique, intergalactic aesthetic.
The bold, acidic color scheme of the MB.04 1Love reflects Melo’s personal style and his love for the game. Additional product details include:
A supportive double-layered mesh upper for added comfort and TPU support in the forefoot for stability
Compression-molded EVA foam for superior responsiveness and cushioning while maintaining a lightweight profile
An alien tentacle-inspired 5D printed upper, incorporating hidden Melo phrases like “1 OF ONE” and “RARE”
An outsole that showcases a hovering spaceship, “NOT FROM HERE” and “RARE” wording, and flames at the heel, further emphasizing the collection’s out-of-this-world theme
Accompanying the basketball shoe, the 1Love collection includes a range of apparel pieces that reflect LaMelo Ball’s unique personality and his commitment to pushing boundaries both on and off the court.
Retailing for $50-125, the MB.04 1Love will be available starting October 25th at Foot Locker, Kids Foot Locker, Champs Sports, PUMA.com, and the PUMA Flagship store.
Today, adidas Originals announces a one-of-a-kind partnership between two global superstars, Benito Antonio Martinez Ocasio, better known as Bad Bunny, and soccer legend Lionel Messi. The Bad Bunny & Messi Collection celebrates the incredible connection between music and sport, two passions that unite fans across the world, and pays homage to the individual legacies of Bad Bunny and Messi, while cementing adidas’ role in culture.
Bad Bunny has long admired Messi, referencing the soccer superstar in his music, including five mentions in his latest album. Messi, in turn, has expressed his own admiration for the Puerto Rican artist, revealing that seven Bad Bunny tracks are included on his personal pre-game playlist. As two adidas ambassadors, this collaboration reflects a deep mutual respect between the two stars — two titans in their fields — pushing the boundaries of their respective crafts.
The Bad Bunny & Messi Collection draws inspiration from adidas heritage models, materials, and colorways from its rich brand archives. It features two of adidas’ most celebrated silhouettes – the adidas Gazelle and the adidas F50 cleat. The F50 has been worn by Messi throughout his playing career and is widely recognized as one of the best soccer cleats of all time. The Gazelle has evolved from being worn in indoor soccer gyms to a lifestyle footwear icon and one of Bad Bunny’s favorite styles.
Each model in the collection pays tribute to individual trophies honoring Messi’s status as the best male footballer in the world, with gold hues inspired by the prestigious trophy and design elements like the ‘X’ stripe heel that reference Messi’s number 10 jersey number. The blue accents connect the designs to adidas’ heritage, blending tradition with excellence. Both the Gazelle and F50 models feature the signatures of Bad Bunny and Messi on their famous stripes, symbolizing their mutual respect and enduring legacy. The shoes also sport the Trefoil and Badge of Sport logos, along with the inscription ‘Bad Bunny Para Messi’ on the tongue. These designs transcend their original athletic purpose, fostering a new community that merges sport, music, fashion, and creative expression.
“Messi’s last name has become its own word, a synonym for greatness, courage and heart,”said Benito Martinez Ocasio.“Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,”said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
To coincide with the launch, adidas is releasing a campaign that commemorates this groundbreaking partnership by honoring the millions of Bad Bunny and Messi fans who have voiced their devotion through social media, in the stands, and beyond, over the years. At the center of the campaign is a touching letter, crafted from the heartfelt words of fans on Instagram, YouTube, and X (formerly Twitter). This powerful message is brought to life in a short film featuring Messi and Bad Bunny, who read excerpts from the letter which begins with a soulful truth for both stars, “this country wouldn’t be the same,” says Messi, “… if you were born anywhere else,” continues Bad Bunny.
With a focus on creativity and excellence, this collection redefines the interplay between soccer and music, creating a moment that will resonate far beyond the worlds of sport and entertainment.
The Bad Bunny & Messi F50 will be available globally at RRP 300 EU. The Bad Bunny & Messi Gazelle will be available exclusively in North & South America at RRP 180 EUR. Sign-ups for the collection will be available on the CONFIRMED and adidas flagship apps starting October 21st, and in adidas flagship stores starting October 26th.
Today marks the official announcement of the new collaboration between running apparel brand SATISFY and Oakley. This unique partnership reimagines eyewear and apparel by merging Oakley’s innovative eyewear with high-performance apparel to elevate your outdoor experiences.
The release is the next chapter of the “Equipment for Our World” collection, featuring Plantaris, the MothTech T-shirt, and the PeaceShell Running Cap, designed for the modern-day adventurer, providing optimal comfort and protection across all terrains.
This collection marks the dawn of a new system built for maximum protection and minimal distraction. Combining Oakley’s heritage with cutting-edge technology, each piece is designed to enhance the journey of the future explorer. Whether on the trail or navigating the urban jungle, these products are crafted to keep you focused on the path ahead:
Plantaris: Plantaris is a bold visual essay inspired from elements found in nature to solve human design challenges, featuring Prizm lens technology, lightweight O Matter frame and Unobtainium® temple tips.
MothTech T-shirt: Blends style and performance with body-mapped ventilation to keep you cool, with a breathable fabric ensuring comfort and optimal performance for every run.
PeaceShell Running Cap: Lightweight, water-repellent fabric offering full protection with an adjustable bungee cord and headlamp-compatible front panel.
The SATISFY® Oakley® Plantaris and accompanying performance apparel will drop globally on October 16th on satisfyrunning.com, Oakley.com, selected Oakley stores and on October 17th at retailers worldwide.
JanSport, a trusted brand for young people for decades is going back to its roots with the launch of its new heritage-inspired Retro Series – a collection of packs with retro styling that embrace the brand’s original design updated with modern-day features. The collection features four vintage-inspired packs, designed with the past in mind and crafted for everyday use for today.
“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while making sure the collection could keep up with today’s lifestyles,” says Alexandra Reveles, Vice President of Global Brand Management at JanSport. “This launch is a fun nod to our history and a way for Gen-Z to connect with our nearly 60 years of adventure, style, and self-expression.”
Each piece in the Retro Series celebrates JanSport’s heritage with designs that pay tribute to its Pacific Northwest roots while offering modern-day functionality. The collection includes Seattle Pack, Small Seattle Pack, Mini Skip Pack, and the Washington Waist Pack.
After signing Tyrese Haliburton to the PUMA Hoops fam and announcing our All-PRO Nitro Elite, I’m excited to share details on an upcoming drop from PUMA Hoops and NBA favorite LaMelo Ball:the LaFrancé Assist.
LaMelo’s supernatural ability to find the perfect pass makes his competition green with envy. This dedication to dropping dimes inspired Melo’s latest signature drop, which lands in stores on Friday, October 18th. The perfect expression of Melo’s 1 of 1 style, this tone-on-tone green colorway of Melo’s lifestyle sneaker takes LaFrancé’s exaggerated, street-inspired silhouette to another level. Featuring attention-grabbing details that lean into Y2K’s extreme aesthetics, the LaFrancé Assist is designed to help you stand out.
The LaFrancé Assist drops on Friday, October 18th and will be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $110.
Lens Technology, the lenses enhance color and contrast, and boast a distinctive Dame D.O.L.L.A. etch at the top center. 
