Yeezy Sneakers Stock Nets Adidas $437 Million

First Adidas and YEEZY Restock Under New Agreement Set for June 1

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

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Ye’s Wife, Bianca Censori, Pops Out in Italy Without Shoes

Ye's Shoulder Pads and Sock Shoes Standout During Date

Ye’s wife Bianca Censori is back in the public eye, spotted around Italy in a revealing bikini and no shoes. According to Page Six, Censori was meeting with Ye in Florence, Italy.

Paired with her bikini top and lack of shoes was a pair of black leggings and a thing silver scary. Her hair is currently in a short pixie cut.

As for Ye, he was spotted at the Balenciaga store in Italy before hitting a gelato shop.

In May, Ye was getting back in his design bag, revealing a new look, which is quite revealing.

Yeezy’s wife, Bianca Censori, highlights new designs, which aren’t too much in the material. Censori wears a black square over her breasts, and it appears Ye’s faith is in the design as a cross covers Censori’s butt crack. Finishing off the look is thigh-high kitten heels.

TMZ notes the designer of the modeled fit is Mowalola Ogunlesi.

Ye recently filing legal documents for the trademark of YEEZY SOCK SHOES. According to Hypebeast, Ye submitted the new design to the United States Patent and Trademark Office on May 4.

The application was filed by Ye’s Mascottee Holdings, Inc., stating the YZY SOCK SHOES will sell “Socks; socks with leather soles.”

Fans saw the YEEZY SOCK SHOES following his YEEZY SEASON 10 show in L.A.

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Lil Baby Teams with Foot Locker for Second Annual Back to School Festival Event in Atlanta

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Lil Baby and Foot Locker joined forces for the second annual Back to School Festival, bringing joy to local Atlanta youth ahead of the new school year. Held at the Foot Locker store in Westland Mall, Lil Baby, and Foot Locker donated over $300k worth of sneakers and other products to more than 1,500 students in the community.

The event was not just about material gifts; attendees were also treated to free haircuts from The Barber Shop II and enjoyed carnival-like games and activations, creating a fun-filled atmosphere. Additionally, the festival partnered with Goodr, an Atlanta-based B Corp dedicated to fighting food waste and ending hunger, to provide all attendees with nourishing meals from American Deli.

Lil Baby’s commitment to giving back to his hometown and supporting education continues to positively impact the lives of local students, ensuring they start the school year with smiles on their faces.

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Jordan Brand Releases Official Images of Air Jordan 5 “Burgundy”

Jordan Brand Releases Official Images of Air Jordan 5 "Burgundy"

Jordan Brand is returning a mid-2000s classic, the Air Jordan 5 “Burgundy.” The sneaker will hit shelves later this summer, just in time to become an addition to your Fall sneaker rotation.

The “Burgundy” Retro 5 features a nubuck upper and “light graphite” accents across the upper snitching. The sneaker’s silhouette is accented the the “metallic silver” tongue and Jordan heel logo. According to Sneaker News, the “Burgundy” Jordan 5 will drop on Aug. 12 in full family sizing. You can see the sneaker below.

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Nike Announces Re-Release of Air Force 1 ‘West Indies 2’ to Celebrate Caribana

West Indies 2 Sneaker(4)

In honor of the vibrant Caribana festival, Nike is set to make history by re-releasing its highly coveted Nike Air Force 1 “West Indies 2” edition. This exclusive and limited-edition sneaker will be available only at Foot Locker Canada stores and select local boutiques.

Originally introduced alongside New York City’s West Indian Day Parade Carnival in 2002, the iconic Air Force 1 “West Indies” is making a triumphant return two decades later, coinciding with the joyous Caribana celebrations in Canada during July and August. The new version features an updated sock liner, boasting an expanded list of West Indian countries and a special 20th-anniversary emblem on the tongue. The design pays homage to its original, with a classic white AF1 base adorned with striking red, green, and gold accents.

Beyond the limited-edition release, Foot Locker Canada is taking Caribana festivities to the next level with exciting pop-up events and activations. Among the highlights are a Crocs x Caribana in-store event and a lively Nike community dance class.

The Air Force 1 “West Indies 2” will be available in unisex sizing from 3.5 to 13, retailing for 140 CAD. Sneaker enthusiasts can get their hands on this special release at select Foot Locker Canada stores, and it will be available online on Footlocker.ca next week.

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SOURCE SPORTS: Jeannie Buss Confirms the Lakers Will Retire LeBron James Jersey

LeBron James' More Than a Vote Initiative Draws Over 10,000 Poll Workers

LeBron James will one day have his jersey retired for his contribution to the Los Angeles Lakers. Lakers’ owner Jeanie Buss revealed in an interview with Sportskeeda that King James’ jersey would one day hang with Shaq, Kobe, Wilt, Kareem, and Magic.

“The standard for having your jersey retired as a Laker is when a player is inducted into the Hall of Fame,” Buss said. “I have absolutely no doubt that LeBron will make it into the Basketball Hall of Fame. When he does so, then we will retire his jersey. Knowing that he will make it into the Basketball Hall of Fame, he will have his Lakers jersey retired, no doubt about it.”

Recently, LeBron James and his son Bryce hit the gym to work out, wearing USC gear saluting Bronny James. The photos from the hoop session also highlighted King James’ new sneaker, the Nike LeBron 21.

In a photo, Bron gives a side view of the sneaker and holds up the number “21” with his hands. Using Drake and 21 Savage’s “Rich Flex,” James showcased the sneaker, which you can see below.

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LeBron James Uses Drake and 21 Savage’s “Rich Flex” to Debut Nike LeBron 21

LeBron James Uses Drake and 21 Savage's "Rich Flex" to Debut Nike LeBron 21

LeBron James and his son Bryce hit the gym to work out, wearing USC gear saluting Bronny James. The photos from the hoop session also highlighted King James’ new sneaker, the Nike LeBron 21.

In a photo, Bron gives a side view of the sneaker and holds up the number “21” with his hands. Using Drake and 21 Savage’s “Rich Flex,” James showcased the sneaker, which you can see below.

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Foot Locker Rumored to Launch Sale of Yeezys in August

adidas yeezy boost  v black

Adidas is expanding the availability of Yeezy sneakers into Foot Locker. Sneaker News revealed the sneakers will return to the iconic sneaker chain, and additional sneaker boutiques will carry the line.

Sneaker News notes Foot Locker has not confirmed the eventual sale but cites sources across social media that the sneakers would soon be available.

Additionally, Footwear News reports a company-wide email was sent out after Ye’s initial dismissal. “[Our company does] not tolerate any form of antisemitism or hateful and discriminatory behavior. While we remain a partner with adidas and carry a wide assortment of their collections — we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites.”

A return to shelves and websites would be a drastic shift from that messaging. The sneakers are believed to launch at Foot Locker in August.

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Nike Announces New Nike Infinity RN 4 to Support Runners and the Planet

Nike Announces New Nike Infinity RN 4 to Support Runners and the Planet

Nike continues its commitment to innovation and sustainability by launching the new Infinity RN 4 running shoe. Recognizing the importance of protecting the planet, Nike has combined cutting-edge performance design with more sustainable manufacturing and materials. The shoe features an all-new Nike ReactX foam midsole, which reduces the carbon footprint by at least 43% compared to the previous Nike React while providing runners with 13% more energy return.

“Many people today incorporate running in their lives as a way of powering a holistic betterment journey and they’ve asked us for a shoe that would support their performance and the planet too”, says Jeongwoo Lee, Nike’s Senior Design Director. “The InfinityRN 4 was designed to provide supportive cushioning for a smooth run. The shoe’s testing was led through women runners, whose insights influenced an all-new upper design with updated materials, as well as the soft cushioning underfoot.” 

The development of ReactX foam was a breakthrough that challenged traditional foam manufacturing methods. By utilizing injection molding instead of compression molding, Nike achieved a more efficient and lower carbon footprint process without compromising on performance. The innovative formulation of ReactX foam combines the best aspects of both methods, maintaining sustainability, achieving impressive performance metrics, and working within the existing supply chain infrastructure.

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“Athletic performance and impact on the planet aren’t mutually exclusive,” said Bret Schoolmeester, Nike’s Senior Footwear Director. “Our goal is to make athletes better and make the planet better for athletes. With materials representing about 70% of Nike’s total carbon footprint, innovating new, more sustainable materials is a top priority and we’ll do that, while delivering better performance.” 

The Infinity RN 4 also boasts an all-new Nike Flyknit upper, maximizing airflow, breathability, flexibility, and containment while using 60% less waste than traditional footwear-upper manufacturing. The shoe incorporates a soft and supportive foam collar, a midfoot support system, and a water-resistant liner for enhanced comfort and performance.

Furthermore, the shoe’s waffle outsole provides durable traction, and its unique rocker design supports the three phases of a runner’s stride, offering flexibility when pushing off, a smooth ride during forward movement, and cushioning upon landing.

Nike has a history of pairing innovation with sustainability, with initiatives like the “Reuse a shoe program” and using recycled materials in apparel. The Infinity RN 4 joins the ranks of other Nike running shoes, such as Flyknit, Vapormax, Alphafly Next Nature, and Pegasus Turbo Next Nature, that have pushed the boundaries of sustainable production and redefined consumer expectations.

“Without a healthy planet, there is no future for sport,” said Golnaz Armin, Nike’s Material Innovation VP. “We all need to do more, and a key driver is addressing solutions at scale.  Nike’s ReactX has that potential.”

The Nike InfinityRN 4 will be available in North America in August. 

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PUMA Reveals ‘Mixtape Collection’ in Honor of Hip-Hop’s 50th Anniversary

23AW SP Mixtape RS XL Group Look 1 0074 RGB

PUMA, the renowned global sports company, has joined forces with Roc Nation, Paper Planes co-founder Emory Jones, and footwear designer Alexander John to launch the highly anticipated Mixtape collection.

This unique apparel and footwear line celebrates the 50th anniversary of hip-hop and pays tribute to the iconic mixtape format. Exclusively available at Foot Locker and Champs Sports, the collection showcases the RS-XL shoe in three versions inspired by different mixtape formats: cassettes, CDs, and playlists.

Each shoe features an NFC-powered chip called the “LGT Tag” from Legitimate, which unlocks a digital portal offering exclusive content, weekly mixtape releases, and behind-the-scenes access to Roc Nation artists.

The collection includes a range of jackets, tees, and shorts with eye-catching graphics and music-inspired designs. The Mixtape collection will be available online and in-store at select retailers starting on Friday, July 14, with prices ranging from $35 to $130.

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