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Drake Seemingly Addresses His Kendrick Lamar Feud Following The Release Of ‘GNX’

November 25, 2024 by newhiphopnews

drake Chicago Bulls v Toronto Raptors — Getty Image

After a monstrous 2024, Kendrick Lamar put his stamp on the final weeks of the year with the surprise release of a new album, GNX. The project features more bars about Drake after his feud with the Canadian rapper dominated the cultural conversation this summer. Now, following GNX, Drake appears to have spoken out.

While livestreaming with xQc, Drake, seemingly speaking about Lamar, said (as HotNewHipHop notes), “I’m here, as you can see, fully intact. Mind, body, and soul. In case you are wondering, right? You need facts to take me out. Fairy tales won’t do it.”

Lamar also had some words about Lil Wayne on the new album, and Wayne responded on X (formerly Twitter), “Man wtf I do. I just be chillin & dey still kome 4 my head. Let’s not take kindness for weakness. Let this giant sleep. I beg u all. No one really wants destruction. Not even me, but I shall destroy if disturbed.”

It’s not all beef, though, as plenty of folks collaborated on the new album and the list includes SZA, Jack Antonoff, Roddy Ricch, Terrace Martin, Sounwave, Deats, M-Tech, Juju, Deyra Barrera, AzChike, Dody6, Hitta J3, Peysoh, Siete, Wallie The Sensei, Lefty Gunplay, Siete7x, and YoungThreat.

The Kendrick Lamar ‘Mustard’ Meme Is Taking Over The Internet

November 25, 2024 by newhiphopnews

On Friday, Kendrick Lamar dropped a surprise (and Taylor Swift-free) new album, GNX. By Saturday, a meme was born. On “TV Off,” featuring Lefty Gunplay, Lamar yells “MUSTARD” — or as it’s transcribed by someone on Genius, “MUSTAAAAAAAAAAAAAAAARD.” Is it a reference to his favorite condiment? Possibly, but it’s also a nod to DJ Mustard, a rapper and producer who worked on GNX, as well as Lamar’s No. 1 hit “Not Like Us.”

Lamar’s “Mustard” shout out is all over the internet, including brands like McDonald’s, the Minions, and Shrek. There are Simpsons references, Peanuts-style drawings, and TikTok edits. A pastor yelled “Mustard” during a church service, as seen here, and even Lizzo got involved.

Mustard seems to be enjoying all the attention.

“I’ve been literally trying to get a song with him for years,” the producer told Billboard about Lamar. “Before I even made that beat [for “Not Like Us”], I got to a point where I was like, ‘I’m gonna send five beats a day.’ I maybe sent him five beats a day for maybe three months. I’m still doing it right now just in case he wants to record something. I sent him that beat and then I think that day I would make it a point just to go to the studio to make a couple of beats to send to him.”

He added, “I don’t think I even understood how big it was until it went No. 1. I was like, ‘This is the biggest song I ever had in my life.’ I just wanted a song with Kendrick.”

Kendrick Lamar & AzChike Deliver Infectious Bars And Unrivaled Chemistry On “Peekaboo”

November 25, 2024 by newhiphopnews

Kendrick Lamar surprised the entire hip-hop world on Friday when he decided to drop off a new album called GNX. Overall, this is being considered the hip-hop album of the year, and it has only been out for a couple of days. If one thing is for certain with this album, it is that Kendrick has united the West Coast. He featured numerous smaller West Coast artists on the project, and it has made for one of Kendrick’s most unique listens to date.

In the past, Kendrick has gone heavy with the concepts for his albums. GKMC was about his life growing up in Compton. Meanwhile, TPAB was all about America and the racism it was founded on. Mr. Morale was one huge therapy session. However, GNX is not burdened by a grandiose concept. Instead, it is Kendrick having a whole lot of fun. A great example of this is the song “Peekaboo” with AzChike. The song contains skeletal yet bouncy production in which Kendrick sounds as menacing as ever. On numerous occasions, he and AzChike trade bars and it makes for an amazing balancing act.

Ultimately, “Peekaboo” serves as an example of the type of creative space Kendrick is in right now. He wants to have fun but he also wants to embrace the boogeyman nickname that has been given to him. GNX is a victory lap and we’re not sure the lap is going to come to an end, anytime soon.

Kendrick Lamar x AzChike

Quotable Lyrics:

Double-park it all at Tam’s, Mr. Get-Off-On-Your-Mans
If he hatin’, disrespect, you better follow up with hands
Losses to the neck, but now I’m trophied up, I’m sayin’, like
Bing-bop-boom-boom-boom-bop-bam
The type of shit I’m on, you wouldn’t understand
The type of skits I’m on, you wouldn’t understand
Big-dog business, I would not hold your hand

The post Kendrick Lamar & AzChike Deliver Infectious Bars And Unrivaled Chemistry On “Peekaboo” appeared first on HotNewHipHop.

Brands Use Kendrick Lamar’s “GNX” To Their Advantage On Social Media

November 25, 2024 by newhiphopnews

While hip-hop reacts to Kendrick Lamar’s surprise album, GNX, brands promote their products by taking advantage of its popularity. McDonald’s, DreamWorks Animation, AXE Body Spray, Amazon Music, and even the Shrek and Despicable Me franchises are just a few of the corporate giants incorporating it into their marketing campaigns. Sports teams like the Detroit Lions and Las Vegas Raiders, along with the NFL itself, have also joined the frenzy. The level of obsession feels almost surreal.

Kendrick Lamar has always been a cultural force, but his latest album, GNX, has ignited something unusual—a strange corporate infatuation with one of his standout tracks. The Pulitzer Prize-winning artist, widely regarded as the reigning king of Hip-Hop in 2024, has captivated listeners with the song “TV Off.” One particular moment has taken on a life of its own. When Lamar passionately cries out, “Mustarrrrrrrrrrrrdddd!,” the line became an instant phenomenon, sparking memes, debates, and viral videos. Mustard supported the social media craze on his account by resharing all the content.

Fast-Food to Blockbuster Films Promote Kendrick Lamar’s “GNX”

MUSTARDDDDD pic.twitter.com/GfI90yVRXF

— Despicable Me 4 (@Minions) November 23, 2024

Industry insiders suggest it’s a textbook case of brands chasing cultural relevance, desperate to connect with Gen Z audiences. Others speculate it’s simply a snowball effect, with one company jumping on the bandwagon and the rest following suit. There’s even a tongue-in-cheek theory circulating that it’s some kind of elaborate conspiracy. While that’s clearly a joke, it underscores just how unusual and pervasive the trend has become.

The buzz around GNX shows no sign of slowing down. While the album is being praised for its bold themes and sharp lyricism, the conversations it has sparked—inside and outside the music world—highlight Lamar’s unparalleled ability to provoke thought and emotion, one line at a time. The album demonstrates his ability to surprise, innovate, and captivate. The soon-to-be #1 album not only solidifies his legacy but also sets the stage for an electrifying year ahead in music and culture. Kendrick Lamar is set to headline the Super Bowl LIX halftime show this February.

[Via]

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Kendrick Lamar’s “Squabble Up” Headed For A #1 Debut

November 24, 2024 by newhiphopnews

Kendrick Lamar’s GNX album is projected to be the biggest release in 2024 with his anticipated track, “squabble up,” leading the way. The song, originally teased in July, is on pace to debut at #1 on the Billboard Hip-Hop charts. It has already topped the Apple and Spotify charts after Lamar released the album on Friday (Nov. 22). The song was teased at the beginning of the music video for Lamar’s Grammy-nominated hit “Not Like Us.” Fans couldn’t get enough of rapping the song’s intro verse, “Woke up looking for the broccoli.”

“Squabble Up” has accumulated over 3.2 million views on YouTube and over 14 million streams on Spotify. The song samples Debbie Deb’s 80s classic “When I Hear Music.” The legendary singer would comment on Lamar’s use of the classic on Friday. She tweeted, “I’m excited and honored to be on Squabble Up! Thank you @kendricklamar for keeping Old Skool alive!.” The iconic sample joins others like Luther Vandross’ “This World Was Mine” and 2Pac’s “Made N***as.”

Kendrick Lamar’s “Squabble Up” Coming For That #1 Spot

Despite “squabble up” taking center stage, the buzz around the album shows no signs of waning. The album is receiving widespread acclaim for its bold themes and incisive lyricism. The conversations it has ignited—both within the music industry and beyond—demonstrate Lamar’s extraordinary talent for provoking thought and stirring emotion, one line at a time. Lamar’s release follows a huge year for Top Dawg Entertainment that saw the release of new music by Schoolboy Q, Ab-Soul, and Doechii.

In a single day, GNX accumulated over 44 million streams on Spotify. The addition of “wacced out murals” and “squabble up” has earned Lamar a record-breaking five #1 hits in 2024. The streak began with “Like That,” Kendrick earned #1 hits with “Not Like Us” and “Euphoria.” “Not Like Us” received seven Grammy nominations for the 58th award. The Grammy-nominated hit united Los Angeles hip-hop in July at the iconic Pop-Out concert.

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Kendrick Lamar Aiming For Biggest Hip-Hop Album Streaming Debut Of 2024 Since Drake

November 24, 2024 by newhiphopnews

Kendrick Lamar’s new album GNX has already been a massive success, especially when considering that it arrived without notice. The Compton rapper unleashed the project this Friday (November 22), taking supporters by surprise. It’s been rumored for months that he had something on the way, but regardless, nearly everyone was caught off guard.

According to Talk Of The Charts on X, the project is expected to have the second biggest hip-hop streaming debut in the U.S. this year, with roughly 350-400 million projected streams. This would put Kendrick just behind Drake, whose album For All The Dogs earned 514 million streams in its opening week. This is ironic considering their viral lyrical battle a few months back, which by most accounts, Kendrick won.

Kendrick Lamar’s New Album Sees Immediate Success

Kendrick Lamar Aiming For Biggest Hip-Hop Album Streaming Debut Of 2024 Since Drake — Apr 23, 2017; Indio, CA, USA; Kendrick Lamar performs during the Coachella Valley Music and Arts Festival at Empire Polo Club. Zoe Meyers / USA TODAY NETWORK via Imagn Images

With that being said, Kendrick fans didn’t even know GNX was coming, whereas Drizzy spent plenty of time promoting FATD. Regardless, these are impressive accomplishments for both performers and certainly something to brag about. Kendrick’s unexpected drop has had social media users in shambles in recent days, as countless fans, critics, and peers give their reviews. This includes TDE’s Top Dawg, who took to his Instagram Story this weekend to issue a cryptic warning. “Dot is a dangerous man right now,” his post began. “Everything I thought he would be at 16 years old is here right now. Everybody stand down. I promise you.”

Lil Wayne, on the other hand, appeared confused that he got called out for his reaction to Kendrick’s upcoming Superbowl Halftime Show performance. “Man wtf I do?! I just be chillin & dey still kome 4 my head. Let’s not take kindness for weakness. Let this giant sleep. I beg u all. No one really wants destruction, not even me but I shall destroy if disturbed. On me. Love,” he wrote on X.

[Via]

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Kendrick Lamar & Mustard Have Another Hit With The Thought-Provoking “Tv Off”

November 24, 2024 by newhiphopnews

Kendrick Lamar and Mustard are cooking with fish grease once again, this time on “tv off.” This collaboration follows the incredible and historic success of “Not Like Us,” the dagger diss record from the tense beef with Drake. It finds a home on K. Dot’s brand-new surprise album GNX which hit streaming out of the blue on Friday, November 22. This is a great way to capitalize on the hype of the aforementioned West Coast anthem, but also to build upon these two’s chemistry going forward.

“tv off” might seem very similar to “Not Like Us” on the surface, especially with the triumphant horn sections and contagious energy. However, the lyrical content is a great contrast and secretly plays into the track’s theme of deceit, superficiality, and more. Lamar mentioned on “The Day The Party Died” how he wanted to reset the culture that we are experiencing in rap right now. This GNX cut almost feels like a pseudo-sequel in some ways, as he mentions how social media ruins people’s perceptions, society’s questionable decisions and how they impact the world, and more. It might a stretch on our part, but this is what Kendrick’s music allows for.

“Tv Off” – Kendrick Lamar & Lefty Gunplay

Quotable Lyrics:

Tryna show n****s the ropes before they hung from a rope
I’m prophetic, they only talk about it how I get it
Only good for saving face, seen the cosmetics
How many heads I gotta take to level my aesthetics?
Hurry up and get your muscle up, we out the plyometric
Nicarana by the lux, soon as I up the highest metric

[Via]

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Kendrick Lamar’s “GNX” Takes Over Apple & Spotify

November 24, 2024 by newhiphopnews

This weekend, Kendrick Lamar’s surprise album, GNX, has been the only music topic. Since its release on Friday morning (Nov. 22), both Apple Music and Spotify have charted all 12 songs. NFR Podcast shared a screenshot of both charts on X, formerly Twitter, on Sunday (Nov. 24). “Squabble Up,” originally previewed in July, sits at the top of both charts. After that, both charts have mixed rankings of the tracklist, with “wacced out murals” being #2 on Apple and “luther,” featuring SZA, at #2 on Spotify.

GNX is believed to have the biggest first-week sales in 2024, which will be revealed in a week. The album adds to Kendrick Lamar’s massive year with hit songs “Not Like Us” and “Euphoria” breaking several records. Both tracks were submitted for Grammy nominations with “Not Like Us” earning seven nominations. While “wacced out murals” was teased in the music video, “Not Like Us” and “Euphoria” do not appear on GNX. Another Mustard-produced track appears on the new album after the two delivered “Not Like Us.”

Kendrick Lamar’s Surprise Album Dominates The Charts

The first official release on his PgLang imprint, Lamar unites Los Angeles hip-hop once again with features by emerging stars Lefty Gunplay, Wallie The Sensei, Hitta J3, Peysoh, and Roddy Ricch. The album is produced by longtime Lamar producer Soundwav and Taylor Swift producer Jack Antonoff. SZA and Lamar duet on a few tracks, including the fan favorite “luther.” SZA’s past collaborations with Lamar include the chart-topping hit “All The Stars” from the Black Panther soundtrack.

Lamar’s latest release has created many social media trends outside the charts. Yelling “Mustard on “tv off” has created a season of memes that include McDonald’s “honey mustard” tweet. Fan-made videos have used the popular line using classic moments from various pop culture shows such as Dragonball Z, Boondocks, Peanuts, and more. As a result of the new fanfare, Mustard has been resharing all the content on his social media accounts.

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Wack 100 & DJ Hed Defend Kendrick Lamar Against The Haters Dragging New Album “GNX”

November 24, 2024 by newhiphopnews

With his new album GNX, Kendrick Lamar clearly sought to draw a line in the sand, and a lot of people responded in kind. While it obviously garnered a lot of critical acclaim and love from fans, there were plenty of people who didn’t like the new project for a whole host of reasons. During a social media live session, commentator Luce Cannon called K.Dot overrated and claimed that his music doesn’t resonate with large audiences like international communities or with social gatherings like clubs or gyms. Wack 100 and DJ Hed combated these ideas with some evidence and arguments of their own, and it was a conversation that has already been exhausted so much in 2024.

Regardless, a lot of people are very excited about GNX, including some of Kendrick Lamar’s collaborators for the album. “I had no idea what I would record,” singer Deyra Barrera told Rolling Stone. “I make mariachi, not rap. They told me they wanted my style, my voice. I had no idea how it was going to end up on the record. He welcomed me and was so kind. He said, ‘You have such a powerful voice. Thanks for coming.’ I had no idea what to say. Lamar is a genius, a maestro. Everything he makes is magic.”

Wack 100 & DJ Hed Are Riding For Kendrick Lamar

Wack100 and dj head defending Kendrick Lamar after 600 and Luce cannon call him overrated and his music doesn’t travel internationally. The clubs and the gyms ain’t listening to kdot pic.twitter.com/L7gR6BgNS1

— joebuddenclips/fanpage (@Chatnigga101) November 23, 2024

In addition, Kendrick Lamar’s words on GNX even convinced people seemingly on the fence to hop over to his side much more firmly. Snoop Dogg, for example, praised the new record after Kendrick’s bars for Tha Doggfather on the opening track, “wacced out murals.” “Snoop posted ‘Taylor Made,’ I prayed it was the edibles / I couldn’t believe it, it was only right for me to let it go,” the Compton lyricist rapped on the cut.

As GNX continues to spread in pop culture, we’re sure many more people will debate Kendrick Lamar’s worth and the weight of this new album. They always make for very interesting discussions, even though they will probably never be peaceful conversations again. But hey, that’s just how rap battles go sometimes, especially between the two most massive MCs today. Let’s see what else people argue about…

[via]

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Snoop Dogg Praises Kendrick Lamar’s “GNX” After Apologizing For Drake Support

November 24, 2024 by newhiphopnews

On Friday (November 22), Kendrick Lamar unveiled his new album GNX by surprise. Ever since, social media has been flooded with fans, critics, and peers’ reactions to and observations about the project. In the song “wacced out murals,” for example, Kendrick references Snoop Dogg supporting Drake’s infamous AI diss track “Taylor Made Freestyle.” For those who don’t recall, Drake replicated Snoop and 2Pac’s voices to diss Kendrick, which 2Pac’s estate did not approve of.

Eventually, the song was removed from DSPs after the estate threatened to take legal action against the Toronto rapper. Before that, however, Snoop posted the track on his Instagram Story, leaving Kendrick disappointed. “Snoop posted ‘Taylor Made,’ I prayed it was the edibles/ I couldn’t believe it, it was only right for me to let it go,” he raps. The mention later earned a response from Snoop Dogg on X, who made it clear that he’s changed his mind about backing Drizzy.

Snoop Dogg Continues To Show Love To GNX

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A post shared by snoopdogg (@snoopdogg)

“K Dot new album GNX,” he wrote, adding various emojis. “It was the edibles. West West King.” Now, he’s hopped online to show his support for Kendrick once again, this time through a video on Instagram. In the simple video, Snoop has GNX pulled up on his computer. He also captioned the clip with a series of celebratory emojis. Obviously, he’s enjoying the new project, and he’s not alone. Reportedly, it has already earned a whopping 120 million streams roughly 33 hours after its release. It’s also garnered praise from countless other fans and peers.

This includes TDE’s Top Dawg, who shared a cryptic message on his Instagram Story this weekend. “Dot is a dangerous man right now,” it read. “Everything I thought he would be at 16 years old is here right now. Everybody stand down. I promise you.” His post sparked some speculation among fans. For now, it remains unclear exactly what he meant.

[Via]

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