Top Dawg is for the kids. For the past 12ish years (give or take a pandemic shutdown), TDE, the South Los Angeles-based label that homes music from rap stars like Ab-Soul and Schoolboy Q, R&B queen SZA, and breakout artist of 2024, Doechii, has held a holiday concert at the Nickerson Gardens housing project in Watts for the community. Top Dawg has announced the date for this year’s iteration (December 12), which will feature the above-mentioned artists, along with fellow TDE signees Isaiah Rashad, Jay Rock, Kal Banx, Ray Vaughn, SiR, and Ray Vaughn, as well as surprise guests.
In the past, that latter category has included stars like A$AP Ferg, Big Sean, Rihanna, and Travis Scott, as well as former TDE golden boy Kendrick Lamar. The best part about the concert isn’t that it’s basically free, though; it’s that the price of admission is an unwrapped toy, which will be distributed in Nickerson Gardens (where Anthony “Top Dawg” Tiffith grew up) the next day. So, if you want to see a great concert, all you have to do is something nice for the community! It’s a good deal!
In addition to the performances, the event also usually includes food trucks and other activities, while the next day will be Community Giveback day, with barbering services, family holiday photos, raffles, sports activities, and of course, the toy giveaway. There’s also a job fair with onsite employment opportunities. Top Dawg is for everybody.
You can find more information about the 11th annual TDE Christmas Concert + Toy Drive below.
Tyler, The Creator’s Camp Flog Gnaw Carnival is already one of the best festivals in the world. So, for the festival’s tenth anniversary, how could the rebellious Los Angeles native possibly improve what is as close to perfection as it gets? The only way he knows how: By focusing on the fans to give them the experience he would want for himself. While that includes top-down conceptualizing like the always-excellent curation of the festival’s lineup of artists Tyler actually enjoys, it also means ensuring that everything from the facilities to the food stands out, meeting the best-in-class standard Flog Gnaw has set for the past ten years — and will hopefully continue to do so for many more. Here are five takeaways from the tenth Flog Gnaw.
Getting To The Festival Is A Breeze
Tyler rarely puts out environmental messages or talks about civic duty — that would be at odds with his image as a devil-may-care, mischievous menace — but his priorities are plain from the moves he makes in support of the Flog Gnaw festivities. This year, the festival partnered with LA’s local public transit network to provide a free shuttle from the city’s historical Union Station to the festival grounds at Dodger Stadium, where the fest returned for the fourth year. While Metro itself sort of dropped the ball with this due to some needed improvements on one of the rail lines (specifically, the one I use to get to Union Station), necessitating an additional transfer, the shuttle service somehow managed to corral those hundreds of exuberant 20-somethings (and one grumpy 40-year-old) and keep things moving along fairly efficiently. There aren’t too many other local festivals as ideally situated, but I would love to see more of them duplicate similar services.
Dodger Stadium Is The Perfect Venue
In the four years since the festival moved to Dodger Stadium from Exposition Park, gradual improvements to its layout and grounds have made it the ideal venue for such an event. Last year, someone figured out that sticking all three stages in the north parking lots offered the best version of the layout, and this year, that stuck, with the Camp Stage situated in the center of the event space, flanked by the Flog stage to the west and Gnaw to the east. There’s still plenty of space to move around, and the landscape is dotted with even more rides and games, giving the festival a true carnival feel. While in line for the shuttle, I overheard nearby attendees discussing whether VIP passes were worth it, ultimately coming to the conclusion that there’s plenty of bang for your buck thanks to the VIP-exclusive rides, which had shorter lines — although only two stages have dedicated VIP sections (Gnaw is situated in such a way that it really wouldn’t make sense to add one there).
Themed Pop-Up Restaurants Even Make Eating Fun
While browsing social media posts about the festival, I saw quite a few posts responding to the MF DOOM’s MM..FOOD Diner menu with skepticism and derision. I assume most of these posts were just from commenters salty they weren’t at the fest and didn’t get to try the food for themselves. Consisting of items named after tracks from DOOM’s 2004 concept album, the menu was similar in price to the other concessions around it, and each item offered enough food to feed two people. My partner and I ordered the Rap Snitch Kniches, which turned out to be chicken and waffles with a twist — the chicken was INSIDE the waffle. This is momentous stuff. This needs to be a real restaurant, stat. Another artist-themed offering was Pusha T’s Grindin coffee, which cleverly tied into the artist’s persona in a similar way.
Meanwhile, even with the usual assortment of festival foods, we never waited in line for anything for longer than 10 or 20 minutes (the line for MM..FOOD was the longest, but the meal was in our hands almost as soon as we ordered it). The food booths are also ideally located to keep lines from overlapping any of the activations or stage crowds, so it was as close to a hassle-free experience as it gets. I would like to see more tables, but logistically, I understand potential safety hazards.
The Merch Is Enviable And Actually Looks Great
Flog Gnaw has always presented enviable merch options in comparison to a lot of other festivals. While it’s likely that not everybody in the fest’s target demographic can justify the cost of a $100 sweatshirt commemorating their attendance, the designs are undoubtedly among the coolest I’ve seen at the 20 or so fests I’ve covered in my time at Uproxx. My partner came away with one that cheekily reads “Save The Bees,” which doubles as both another ironic-but-sincere environmental message endorsed by Tyler and a reference to the cover of his 2017 breakout album Flower Boy. I still have yet to come away with a stuffed Tyler toy (there are all kinds of different ones, from his ski-masked Goblin alter ego to more recent album era-inspired looks), but perhaps next year will be my year. Meanwhile, even the general stores dotting the grounds had some unexpected treats; I haven’t seen another festival selling collapsible stools before, but I wouldn’t be surprised if they started showing up at more events in the future — and let me tell you, they are lifesavers no matter how old you are.
The Music Remains The Star Of The Show
The thing that makes Tyler so distinctive as an artist is that he’s such a huge fan of music, in general. Too often in hip-hop, there’s this cool-guy mindset: “I don’t really listen to music.” And I guess it’s an effort not to look cringe or like you’ve been inspired by someone else — you’re a one-of-one, completely original — which is why T not doing that is so dang cool (and kind of ironic, considering his seeming abhorrence of anything cringe or too sincere). He listens to everything; you can experience a sampling of his personal playlist by hanging around the Camp stage between sets. And he knows that just because you enjoy the jazz styling of André 3000’s latest album, doesn’t mean you won’t also get absolutely wrecked to Playboi Carti or Denzel Curry’s approach to thrash rap.
The same crowd that vibes out to Omar Apollo can get roasted by Vince Staples (do not, under any circumstances, forget that rap is Black music). Syd and Orion Sun can offer dreamy R&B, Raye can demonstrate her vocal virtuoso, Earl Sweatshirt can get deeply lyrical, and Mase can bring out the hits — some of which are older than half of Flog Gnaw’s attendees — and all of them can resonate with the diverse, eclectic crowd (some more than others, true). The weekend’s standouts, in addition to the above-mentioned names, were Doechii, who continued her campaign for rap’s upper echelons, and Sexyy Red, who made believers of even the most skeptical listeners, according to the results of my recap-related ear hustling. Oh, yeah, Tyler performed a bunch of his new songs from Chromakopia, and I can’t wait for that tour. “Sticky” is a hit.
Undoubtedly, the coolest part for me was seeing a full orchestra paying homage to the masked man who unexpectedly inspired so many of the artists who appeared on this bill, MF DOOM. There’s no way to describe it for those who weren’t there, but the vibes were immaculate — and elevated by an appearance from Erykah Badu, fresh off her main stage set, to reproduce the interpolation from his signature hit “Doomsday.” Also, yes, there was an actual accordion. For me, the set encapsulated the best thing about Camp Flog Gnaw: acknowledging the past, enjoying the present, and imagining a(n Odd) future where both can coexist and complement each other. That future is always on the way, thanks to Tyler The Creator.
Check out exclusive photos from Camp Flog Gnaw 2024 below.
GRAMMY®-nominated artist Doechii was honored with the Visionary Award at the third Annual Femme It Forward Give Her FlowHERS Awards Gala at The Beverly Hilton in Los Angeles. The award recognizes her groundbreaking contributions to redefining opportunities for women in music. At the Gala, Doechii wore a striking ensemble by Christopher John Rogers, featuring a floor-length black skirt and a stylish white tank.
The evening also included standout performances from Tanerelle, Jai’Len Josey, Amaria, and Zyah Belle, complemented by DJ sets from DJ Faucet and narration by legendary MC Lyte. Femme It Forward also honored the mentors of its Next Gem Femme program, which supports young women of color in the music industry.
The event highlighted women who are reshaping the cultural landscape and paving the way for future creatives. Doechii’s recognition reinforces her status as one of the most exciting rising stars in music today.
Her success has been remarkable, as she is currently on her sold-out 13-city Alligator Bites Never Heal Tour, supporting her debut mixtape, which charted on the Billboard 200 and the Top R&B/Hip-Hop Albums chart. Featured recently on Katy Perry’s single “I’m His, He’s Mine,” Doechii also graced the cover of PAPER Magazine’s 40th Anniversary issue and was a guest on Apple Music’s The Ebro Show. Known for her bold style, energetic pop hits, and distinct sound, Doechii continues to earn widespread acclaim from outlets like Rolling Stone, NPR, and Billboard, solidifying her place as one of music’s brightest new stars.
Sunday night at the El Rey Theatre in Los Angeles, Doechii made her case for succession as rap’s newest royal. Over the past three years, Doechii has been preparing the land for a fruitful run, but since the Florida native rolled out her debut mixtape, Alligator Bites Never Heal, her upward trajectory has become nothing so much as a vertical line. Her tour stop in Los Angeles to promote the project highlighted how much she’s been able to do with all that newfound attention.
The choice to occupy the 800-cap venue — an underplay if ever there was one — was one that many of Doechii’s contemporaries have foregone over the past couple of years. The last time I saw Doechii perform live was almost a year ago to the day, when she opened for Doja Cat’s Scarlet tour. At the time, she didn’t have a full-length project out and only had a thirty-minute set, but still managed one of the most elaborate opening performances I’ve seen to this day. Conventional wisdom might dictate another large stage with similar production, but that’s clearly not how Top Dawg Entertainment — the rapper’s current label home — rolls.
Doechii’s recent ascension could easily have justified a spot at The Fonda or The Belasco — spots I’ve taken in plenty of acts at or around similar levels of notoriety in past years. A quick glance at ticket resellers’ sites just an hour before showtime conveyed just how highly demanded tickets to the sold-out show really were, at one point reaching over $1,000. For contrast, I saw another artist at the same venue a week before and bought tickets the day of for under $40. But rather than book, say, The Novo or The Wiltern, and risk having to cancel dates the same way that so many artists have done in the past two years, Doechii’s management secured a win — and ensured the undying loyalty of everyone in attendance. That’s a chess move worthy of royalty.
Of course, this strategy hinges on Doechii’s ability to rock an hour-long set at a level that would justify the demand. I’m happy to report that the self-declared Swamp Princess didn’t even look winded at the end of the night, despite the additional 30 minutes, and Doechii’s performance proved every bit as magnetic and compelling even without the airboat and dancers she employed on the Scarlet tour. Stripping down to the base elements of hip-hop — an MC and a DJ, Miss Milan — the set resembled Doechii’s new mixtape in a way, echoing the vibe evoked (and lampooned) by her set-opening single, “Boom Bap.” Doechii’s interplay with the crowd, composed of a diverse array of 20-somethings adorned in country club drag to reflect the artist’s styling, was electric, resembling the dynamics of pop crowds as much as rap ones — unless you’re talking about Tyler The Creator, someone who has proved that he’s on top of the rap pyramid lately.
All of which were reasons Doechii’s succession has appeared all but assured. Her tour is sure to leave fans — already willing to go all-in on their appreciation through cosplay and absolutely unhinged demand — clamoring for more. The response to Alligator Bites Never Heal online as a project has overshadowed even more established artists, standing out from a crowded field in 2024 thanks to timely co-signs from some of rap’s biggest names. And Doechii herself seems prepared for it, carrying herself with regal charisma and relatable humility while putting on one helluva show. The crown is waiting; it’s only a matter of time until the Swamp Princess is rap’s new queen.
Yesterday, GRAMMY®-nominated artist Doechii made a stylish appearance at the Golf Wang store in London to celebrate her feature on Tyler, The Creator’s newly released album, Chromakopia. The track, titled “Balloon,” showcases Doechii’s dynamic flair and lyricism, adding to the excitement surrounding her ongoing Alligator Bites Never Heal tour.
As she balances live shows across London, Doechii is also making waves with her fashion sense. She arrived at the event wearing a sophisticated tan Burberry suit, exuding elegance and boldness. The tailored outfit featured sleek lines, which she matched perfectly with open-toe tan stilettos, embodying both classic style and contemporary edge.
The Golf Wang gathering brought together fans and fashion enthusiasts alike, all eager to catch a glimpse of Doechii and celebrate her latest collaboration with Tyler, The Creator. Known for her vibrant stage presence and fearless approach to music, Doechii’s feature on “Balloon” marks another exciting chapter in her genre-defying career.
With her growing influence in both the music and fashion industries, Doechii continues to prove why she’s one of the most versatile and impactful voices of her generation. Her dual presence in music and style highlights her unique ability to connect with audiences on multiple levels, making her one to watch as she continues her European tour.
Kendrick Lamar is famously social media averse, but every so often, he does pop up on the apps when he feels something is important enough to speak on. Apparently, Doechii’s debut mixtape, Alligator Bites Never Heal, is one of those things. The Compton rapper reposted Doechii’s mixtape cover from her post on his Instagram Story, giving his assessment in a simple, three-word caption: “The hardest out.” Kendrick Lamar and Doechii were briefly labelmates on Top Dawg Entertainment.
Kendrick isn’t the only one showing appreciation for Doechii’s multifaceted rap skills. Pop star Katy Perry tapped the Florida rapper for a single from her new album, 143, “I’m His, He’s Mine,” debuting the song during her performance at the 2024 MTV VMAs as she was honored with a Video Vanguard Award. Meanwhile, Doechii’s Alligator Bites Never Heal Tour has been receiving rave reviews on social media for its elaborate staging and polished performance, which she had plenty of opportunity to practice when she opened for Doja Cat’s Scarlet Tour last year.
In addition to giving editorial praise to Doechii on Instagram, Kendrick Lamar also gave her more exposure via his PgLang agency, which cast her in its latest short film for Cash App’s “This Is Money” campaign. In “The Barbershop,” Doechii explains how to make use of interest to ensure that her money is working for her.
You can listen to Alligator Bites Never Healhere, courtesy of Top Dawg Entertainment.
Cash App has launched the latest phase of its financial literacy brand campaign “That’s Money” in collaboration with project3, pgLang’s in-house creative agency. The new video, titled “The Barbershop,” stars rapper and singer Doechii alongside comedian ExavierTV and is directed by acclaimed filmmaker Calmatic.
“The Barbershop” emphasizes the importance of strategic self-investment and the sharing of financial lessons learned along the way. “I’m at a place now where I’m starting to make a budget and set financial goals for my future,” said Doechii. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”
Calmatic expressed his enthusiasm for the project, stating, “What I loved most about this project was the opportunity to essentially describe to the audience what ‘interest’ is in one of the most raw and straightforward ways I’ve ever seen in financial advertising. I wish I could’ve seen something like this when I was growing up. Thank you, project3 and Cash App, for trusting me.”
Launched in 2022, “That’s Money” aims to promote financial education and empowerment while highlighting how Cash App can streamline money management. A previous spot from the campaign, “The Balcony,” featured 17-time Grammy Award winner Kendrick Lamar and entrepreneur Ray Dalio, and won two Bronze Lions at the 2023 Cannes Lions International Festival of Creativity. ExavierTV, who appeared in “The Balcony,” continues the narrative in “The Barbershop,” sharing the financial wisdom he gained from opening his own barbershop.
“Project3, the agency developed by pgLang, collaborated with Cash App to continue the storytelling that began in 2022 with ‘The Balcony,’” stated pgLang. “Appreciation to Calmatic for reapproaching this story with young entrepreneurs growing their businesses in an authentic tone.”
Catherine Ferdon, Cash App’s Chief Marketing Officer, added, “We wanted to show how financial wisdom can spread within communities through real, everyday conversations. With ‘That’s Money,’ we’re continuing to combine culture with financial literacy in a way that’s unique to our brand and makes people think about money differently.”
“The Barbershop” will be available across various formats, including digital video, Out of Home, and cinema, as well as on Cash App’s social channels. Another installment of “That’s Money” is slated to launch later this year.
Financial literacy has become a hot topic in the past few years; thanks to pandemics and recessions, it’s become more important than ever for average folks to learn to manage their money. Hip-hop, which has traditionally been all about flexing, has begun to play a bigger part in helping to educate the public, with Jay-Z and Megan Thee Stallion hosting classes and several artists releasing music related to the subject.
Kendrick Lamar’s PgLang has joined in, teaming up with Cash App to release a short film giving financial advice direct from TDE artist Doechii. The short, “The Barbershop,” sees comedian ExavierTV seeking advice from his barber and getting it instead from Doechii, who’s also in the shop getting her hair braided. Cash App’s ongoing “That’s Money” project aims to help teach hip-hop fans about money management skills. The short is directed by Calmatic, and continues threads from a prior film from “That’s Money” and PgLang’s Project3 initiative, “The Balcony,” which saw Kendrick himself offering up similar snippets.
“I’m at a place now where I’m starting to make a budget and set financial goals for my future,” Doechii said in the press release. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”
Doechii is having a moment. The TDE rapper dropped one of the most acclaimed albums of the year, Alligator Bites Never Heal, in August. She’s since become the most buzzed-about artist on the label, which is saying a lot for a roster packed with generational talent. Doechii has been making music for a minute, but Alligator Bites has truly been her coming out party. And Kendrick Lamar, of all people, has taken notice. The mysterious member of the Big Three broke his social media silence to heap praise on Doechii via Instagram.
The K. Dot embargo was lifted on October 17. The Compton rapper posted a screenshot of Doechii’s album along with an alligator emoji. It was the caption that came with the emoji, however, that turned heads. Lamar dubbed Doechii “the hardest out” period. For a rapper who has dominated the game in 2024, that’s quite the praise. It’s also further proof that Lamar is a TDE supporter through and through, despite no longer being on the label.
Doechii returned the praise to Kendrick Lamar on her own Instagram profile. She reposted Dot’s caption and added: “Thank you Dot, you the greatest.” The exchange may seem like a moderate deal on its face, but it’s a big deal based on Doechii’s previous comments. The TDE signee went on The Joe Budden Pod and admitted that Lamar is at the top of her dream collaborator list. Budden asked if she expected a Dot guest verse for her album, given the TDE connection, but she clarified that she did not expect anything. She also claimed that wants to refine her artistry further before working with a rapper of Lamar’s level.
“That’s the goal,” Doechii explained. “Eventually I’m gonna ask Top [Dawg] if he could ask Kendrick, or ask Kendrick myself and see what comes from that. But I’ma be real. I don’t think I have the record right now for that opportunity. I think I would have to come a certain way and I don’t think I’m ready for that.” Lamar’s co-sign is certainly a step in the right direction when it comes to locking up a feature from the rapper in the future. We can only hope we don’t have to wait to long to hear Dot and Doechii team up.
GRAMMY®-nominated artist Doechii brought her Alligator Bites Never Heal Tour to New York City with a high-energy, sold-out performance at Webster Hall. Dressed in a striking vintage look, Doechii paired a white collared shirt and Prada tie with a checkered jacket, gray skirt, and black boots, exuding preppy chic.
The night was filled with energy, affirmations, and the burning of sage to set the vibe. Fans passionately sang along to her hits, including tracks from Alligator Bites Never Heal. The fusion of music and fashion was further enhanced by notable attendees, including Telfar Clemens, Jonte Moaning, and Honey Balenciaga, who came out to support the rising star.
Doechii’s performance in NYC solidified her as one of today’s most exciting artists, blending bold fashion with raw musical talent.