50 Cent

After snatching several major wins in court and dodging other cases, 50 Cent has seemingly become music’s “Teflon Don.” Now, the “In Da Club” rapper is putting his legal streak on the line. Yesterday (October 10), 50 Cent (real name Curtis Jackson) reportedly filed a new lawsuit.

According to TMZ, 50 Cent is suing TraxNYC (real name Maksud Trax Agadjani), a popular jeweler, for trademark infringement and violating his right of publicity. The suit, which could cost TraxNYC up to $5 million, isn’t about a purchase made by 50 Cent, but what the business owner is accused of doing to sell his glitzy inventory.

In the filing, 50 Cent alleged that Agadjani used his likeness to sell “knock-off” chains with pendants eerily similar to his famous cross piece. “Mr. Jackson takes the unauthorized use of his name and likeness for commercial purposes seriously,” said a representative for 50 Cent in a statement.

Across Agadjani’s Instagram page, he shared photos with 50 Cent and in other uploads tagging him, which the mogul’s legal team argued could lead potential patrons to assume he was connected to the brand.

In multiple posts, 50 Cent called out Agadjani. “Every now and then someone does something like this,” he wrote. “I don’t know why, but I do know I’m a need that by Monday.”

Then 50 Cent doubled down, writing: “This fool took my custom piece copied it, then posted this 7 hours ago using my likeness to sell them. He must don’t know how this works, if he talks to a lawyer they would tell him this is not good.”

Since the filing, Agadjani has attempted to make amends with 50 Cent. In a video uploaded to his Instagram page, he pleaded for 50 Cent to drop the suit. “Yo, 50, a cross is meant for forgiveness, redemption, forgiveness of sins,” he said. “Forgive, forget, let it go, brother.”

However, 50 Cent brushed it off, writing: “Let me think about it. Nah, you tried to play with me! You know the vibes by Monday.”

Last week, Variety reported that Netflix landed 50 Cent’s previously teased documentary about Diddy’s ongoing abuse allegations. The in-production documentary will be directed by Alexandria Stapleton and executive-produced by 50 Cent.

50 Cent’s G-Unit Film & Television previously signed a separate deal with Lionsgate. This summer, 50 Cent told The Hollywood Reporter that he’s “the only one from hip-hop culture that’s produced quality projects.”

You’ll notice none of that has to do with music.

The iconic rapper has a reason for that.

“My ideas are getting so big that it’s changing even how I can deliver things,” 50 Cent said during a panel with Earn Your Leisure at Invest Fest last month. “I have to be conscious of what I’m saying or what I’m doing because the idea — it’s going to disrupt my idea. A lot of the music, if you listen to the music that’s out right now, I have to tap into my stupid. I have to tap into the stupid side of me to write the right thing when it comes time to write the music.”

He continued, “This is why I haven’t created as much content as I was creating in the past, and I started going toward the film production and development of these projects. Because I think I can impact things in a bigger way through that.”