adidas Basketball has officially revealed the Anthony Edwards 1 Mid “Light Purple” colorway, a new addition to the Minnesota Timberwolves star’s signature shoe line. Inspired by Minnesota icons who embrace the regal purple shade, the sneaker builds on Edwards’ rising success both on and off the court.
Designed for peak performance, the Anthony Edwards 1 Mid features cutting-edge technology to match the demands of explosive athletes. Key innovations include the Generative Support Wing, a distinct TPU design that provides stability and breathability, and Jet Boost technology, which enhances energy return and cushioning. Additionally, the shoe’s herringbone outsole offers superior traction for dynamic movement.
The Anthony Edwards 1 Mid “Light Purple” will retail for $120 and be available on adidas.com, select adidas stores, and retailers like Foot Locker and Champs Sports starting October 5, 2024.
To stay updated on the latest releases, including the upcoming Anthony Edwards 1 Low, visit adidas.com/Anthony_Edwards.
On this date in 1991, legendary Hip Hop collective Public Enemy dropped their fourth full-length album entitled Apocalypse ’91…The Enemy Strikes Back on the Def Jam/Columbia imprint.
Drawn from the fictional movies Apocalypse Now and Star Wars sequel The Empire Strikes Back, the Bomb Squad produced project was a rush job according to Hank Shocklee, having to re-create the production after the discs from the past five years with album contents were stolen. “Once you lose all your data, it’s very difficult to get that data back…you may get some of it back, but you’ll never get the complete set. You won’t even know what the complete set is, because there’s data in there you didn’t really know you had,” Shocklee said of the missing project.
The certified platinum album offered up a couple of timeless singles including “Shut Em Down”, “Can’t Truss It” and “By The Time I Get To Arizona”, where in the video the depicted killing of Arizona Governor Evan Mecham was seen in response for not recognizing MLK Jr. Day as a national holiday.
Salute to the entire P.E. for this timeless 14 track piece of Hip Hop history!
Drake’s It’s All A Blur Tour has officially become the highest-grossing hip-hop tour in history. The achievement was announced by Genius on Instagram, revealing that the 80-date tour grossed a staggering $320.5 million with 1.3 million tickets sold. Every show on the tour was sold out, solidifying Drake’s dominance in the music industry.
The tour featured an impressive lineup of guest performers, including 21 Savage, J. Cole, Travis Scott, and Sexyy Red, among others. Fans across North America packed venues to witness the superstar’s performances, making this tour a landmark moment in hip-hop history.
Drake’s success with It’s All A Blur sets a new benchmark for the genre, further cementing his status as one of the biggest artists in the world.
Luxury conglomerate LVMH announced Monday that it has sold Off-White LLC, the parent company of the Off-White brand, to brand management firm Bluestar Alliance. While the financial details of the deal were not disclosed, LVMH described Bluestar Alliance as the “perfect partner” to continue the legacy of Off-White’s late founder, Virgil Abloh.
“Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh. His visionary approach to fashion resonates deeply with our core values,” said Bluestar Alliance CEO Joey Gabbay.
Bluestar Alliance, known for managing brands such as Scotch & Soda, Hurley, and Bebe, now adds the globally recognized Off-White to its portfolio. The company will focus on maintaining the brand’s influence and Abloh’s forward-thinking vision within the fashion industry.
Virgil Abloh, who passed away in 2021, was celebrated for his innovative designs and cultural impact.
Beyoncé has partnered with Levi’s in a new campaign titled “REIIMAGINE”, marking her latest creative venture with the iconic denim brand. Known for her inventive approach to art and culture, the Houston-born superstar will appear in a “series of chapters” aimed at reinventing some of Levi’s most memorable ads.
The first visual in the campaign, “Launderette”, is a modern twist on Levi’s classic 1985 commercial of the same name, which famously featured Marvin Gaye’s “I Heard It Through the Grapevine.” The original ad’s revival in this campaign honors its impact, which helped Gaye’s track re-enter the Billboard charts nearly two decades after its initial release.
This collaboration draws from Beyoncé’s history with the brand, recalling her “Levii’s Jeans” lyrics on Cowboy Carter, and showcases her continued influence across fashion and music.
“REIIMAGINE” highlights Bey’s visionary storytelling, seamlessly blending nostalgia with fresh, forward-thinking concepts. Fans can expect more inventive chapters as the campaign rolls out, celebrating Levi’s legacy while cementing Beyoncé’s place as a cultural icon.
After 13 seasons donning No. 11 with the Golden State Warriors, Klay Thompson is starting fresh with the Dallas Mavericks, wearing a new number in tribute to one of his childhood idols, Reggie Miller. Thompson, now repping No. 31, is poised to make an immediate impact alongside Luka Dončić and Kyrie Irving.
“When me and [Kyrie Irving] have the ball, you basically can’t help from Klay because if you leave him wide open, he’s going to make it,” Dončić said.
Thompson, renowned for his lethal shooting, adds a new dynamic to the Mavs’ offense as they look to compete for a deep playoff run this season. His connection to Miller, one of the NBA’s greatest shooters, adds another layer to his storied career as he begins this new chapter in Dallas.
In a historic moment for the NBA, 39-year-old LeBron James took center stage at his 22nd career Media Day, joined by his eldest son, Bronny James, marking the league’s first-ever active father-son duo. The Los Angeles Lakers’ annual event gave fans their first glimpse of the duo as teammates, a milestone LeBron has long dreamed of.
LeBron, entering his 21st season, expressed his excitement, saying, “It’s a lot of excitement. Just a pure joy.”
The James duo is poised to captivate basketball fans worldwide as they make history together, a story that adds yet another chapter to LeBron’s legendary NBA legacy.
Reginald VelJohnson wants you to keep his name out of the Diddy rumors. The Family Matters actor was tracked down by TMZ and he stated the rumors are bullshit.
“That’s all bullshit,” VelJohnson said. “I don’t know that man, never met him. I wish him well though.”
He also said to those spreading the rumors: “Get a life.”
Snoop Dogg has been a trailblazer since his debut album Doggystyle hit the charts, and his laid-back persona, distinctive rap style, and business savvy have solidified him as one of the most recognized rappers in the world. But Snoop isn’t just a music legend—he’s built a successful empire through creative endorsements and partnerships, aligning with his authentic, larger-than-life personality. One of the most enduring and surprising collaborations in his portfolio is with none other than lifestyle icon Martha Stewart.
Journalist Courtney Brown recently caught up with Snoop Dogg where they discussed his latest collaboration with Stewart: the launch of the “Hold the Phone” Case by BIC EZ Reach Lighters. Just in time for the holiday season, this new venture continues to showcase the playful chemistry between the two while offering a product that’s as stylish as it is practical.
The “Hold the Phone” Case: Where Style Meets Functionality
The limited-edition “Hold the Phone” Case is BIC’s latest release, designed for iPhone 15 users who want to keep their phones—and their favorite BIC EZ Reach Lighter—close at hand. Priced at $49.99, the phone case comes with two custom lighters, each reflecting Snoop Dogg and Martha Stewart’s distinct personalities and signature designs. It’s a fun yet functional way to ensure you’ve got your lighter within reach at all times, whether for lighting candles or sparking up the grill.
Snoop shared his inspiration behind this collaboration: “Martha and I know how to kick it and have a good time, so whenever we get the chance to link up and work together, I’m all in. If you haven’t peeped my BIC EZ Reach Lighter series yet, you better slide through and check them out. They’re a vibe and the ‘Hold the Phone’ Case was inspired by my BIC EZ Reach designs.”
This isn’t the first time Snoop and Martha have teamed up with BIC EZ Reach Lighters. The duo has been collaborating for years, turning ordinary items into must-have accessories by adding their unique flair. Snoop emphasized that, for him, it’s always about balancing style with utility: “I always like to keep it fly, but I also need to keep it functional too. That’s something Martha and I have always connected on – why settle when you can have both style and functionality? That’s exactly what the ‘Hold the Phone’ Case by BIC EZ Reach brings to the table.”
The Dynamic Duo’s Chemistry
Snoop and Martha’s unlikely friendship has long been a source of fascination and joy for fans. Their collaborations—from cooking shows to product lines—highlight their easygoing chemistry and mutual respect. With the “Hold the Phone” Case, BIC continues to tap into this dynamic, blending both Snoop’s cool factor and Martha’s impeccable sense of style.
“We enjoy working together. It’s real and genuine,” Snoop said. “We keep coming back because it’s enjoyable to do this all as a team.”
Jeany Mui, Marketing Director at BIC Flame for Life, echoed this sentiment, expressing excitement about the latest collaboration: “The ‘Hold the Phone’ Cases by BIC EZ Reach Lighters is another fun and playful idea celebrating our longstanding partnership with Martha Stewart and Snoop Dogg. Their chemistry continues to inspire trendy and practical accessories, and we’re thrilled to launch another must-have ahead of the holiday season.”
The Perfect Blend of Practicality and Fun
Martha Stewart also shared her enthusiasm for the partnership, noting how it brings a touch of flair to an everyday essential. “I keep one of my own BIC EZ Reach Lighter designs in nearly every room of my home, and with the launch of our ‘Hold the Phone’ by Case by BIC EZ Reach Lighters, I can easily bring my favorite lighters with me on-the-go. Why not make your everyday items fashionable too?”
With its 1.45-inch extended wand, the BIC EZ Reach Lighter is perfect for those hard-to-reach places, offering both ease and safety. And with the “Hold the Phone” Case, you’ll never have to worry about misplacing your lighter again.
A Must-Have for the Holidays
Starting Friday, October 4, consumers can head to BIC’s website to purchase the limited-edition iPhone 15-compatible* Martha Stewart or Snoop Dogg-themed “Hold the Phone” Cases. Each case, priced at $49.99, comes with two BIC EZ Reach Lighters and is available while supplies last. With the holiday season just around the corner, this collaboration is sure to be a hit, combining convenience, creativity, and a whole lot of personality.
Snoop Dogg’s ability to continually reinvent himself through partnerships like this one is a testament to his entrepreneurial spirit. From his iconic debut album to collaborations that span industries, Snoop remains a model for artists and creatives looking to merge authenticity with innovation. Whether it’s his music, his culinary ventures, or his work with BIC, Snoop Dogg’s impact goes far beyond the mic. And as long as there are opportunities to innovate, he’ll be there, lighting the way—sometimes literally.
represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh. His visionary approach to fashion resonates deeply with our core values,” said Bluestar Alliance CEO Joey Gabbay.
