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Snoop Dogg & Master P Sue Walmart Over “Diabolical Actions”: What We Know About The Snoop Cereal Lawsuit

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Snoop Dogg and Master P embarked on a journey to bring Black-owned brands to households across America. However, the launch of Snoop Cereal hasn’t gone without its headaches. On Tuesday, Feb. 6th, Snoop Dogg and Master P filed a lawsuit against Walmart and food manufacturer Post Consumer Brands, alleging a conspiracy to undermine their recently launched breakfast cereal enterprise. Below, we’ll be breaking down everything you need to know about the legal battle but first, let’s look at the inception of Snoop Cereal and its parent company, Broadus Foods. 

Read More: Snoop Dogg: The Legendary Journey Of A Hip-Hop Icon

A New Player In The Cereal Game

Since leaving Death Row to join No Limit in the South, Snoop Dogg, known offstage as Calvin Broadus, has held a tight bond with Percy Miller, more famously referred to as Master P. In 2022, the two joined forces to establish Broadus Foods, which would introduce two new cereal brands: Snoop Cereal and Momma Snoop. 

Last summer saw the launch of Snoop Cereal, offering enticing varieties such as Cinnamon Toasteez, Fruity Hoopz with Marshmallows, and Frosted Drizzlers. However, this venture wasn’t their first attempt. The pair had previously tried to introduce Snoop Loopz in 2022, only to face a trademark infringement claim from Kellogg, the owner of Froot Loops. 

Master P hailed Snoop Cereal as the inaugural Black-owned cereal company in the United States under the umbrella of parent company Broadus Foods. Then, they struck a partnership with Post Consumer Brands to help facilitate the production of the cereal. It was a move that appeared to be a step in the right direction to help shape a more inclusive industry. However, recent events paint a different picture altogether.

Allegations Of Sabotage

Attorney Ben Crump, representing Snoop Dogg and Master P, has announced a lawsuit against Post Foods and Walmart. Crump alleges that Post Foods engaged in deceptive practices to sabotage the Snoop Cereal brand, while Walmart obstructed its placement on store shelves. 

According to reports from Billboard, the lawsuit alleges a series of “diabolical actions” and “underhanded dealings” orchestrated by Post Consumer Brands to stifle the growth of Broadus Foods. The crux of the matter seems to stem from the rappers’ refusal to relinquish full control of their company to Post. As a result, Post purportedly engaged in covert tactics to undermine Snoop Cereal’s presence in retail spaces, particularly at Walmart.

The Battle Against Retail Obstruction

The lawsuit contends that Post collaborated with Walmart to impede the placement of Snoop Cereal on store shelves. Claims suggest that despite the product being available, it was deliberately marked as out of stock and concealed in stockrooms, effectively preventing it from reaching consumers. These alleged actions, coded to prevent the product from being displayed, highlight the extent of the alleged collusion between the food manufacturer and the retail giant.

Response From The Defendants

As the legal battle unfolds, neither Post Consumer Brands nor Walmart have issued official responses to the allegations. Walmart, however, released a statement affirming that the company “values our relationships with our suppliers…” They added, “And we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality and price to name a few. We will respond as appropriate with the court once we are served with the complaint.”

Snoop Dogg nor Master P have issued any specific statements regarding the matter. However, the No Limit founder shared a suggestive caption surrounding the lawsuit on Instagram. “We are building a family brand. Dr Martin Luther King showed us how to dream, fought racism and guess what? We’re doing the same in corporate America for equal rights for everybody.

Read More: Master P Recalls How He Saved Snoop Dogg’s Life

Conclusion

Through their company, Broadus Foods, Snoop Dogg and Master P aim to foster economic empowerment by diversifying the grocery store landscape and providing opportunities for minority-owned food products and brands. Their commitment to this cause underscores a broader mission to challenge systemic inequalities and pave the way for inclusive entrepreneurship in the food industry.

As the legal saga unfolds, the case of Snoop Dogg and Master P versus Walmart and Post Consumer Brands serves as a microcosm of larger battles for economic equity and corporate accountability within the business world. It’s a reminder that even in the realm of breakfast cereals, the fight for justice and opportunity persists.

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Snoop Dogg And Master P Are Reportedly Suing Walmart And Post For Allegedly Sabotaging Their Cereal Sales

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Rap icons Master P and Snoop Dogg are filing a lawsuit against Walmart. The two revealed the news in a press conference today, and alleged that Walmart purposely hid their cereal they launched last year with their brand, Broadus Foods.

According to the reported suit, which was filed by attorney Ben Crump, Walmart and major food brand Post partnered with Broadus Foods to distribute the cereal in the super retailer, however, intentionally stocked their cereals in shelves and areas that weren’t immediately visible to customers.

“Broadus Foods is seeking damages suffered by the deceptive trade practices under various causes of action,” reads a press release on Crump’s website.

According to a report from TMZ, Walmart showed the cereal, called Snoop Cereal, to be sold out at various Walmart locations, however, employees reportedly discovered cases of Snoop cereal in the back room of a Walmart store, allegedly uncoded for sales.

At the time of writing, it appears Walmart has not been served with a complaint yet.

“Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs,” said a Walmart representative to TMZ. “Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”

Additionally, Post also issued a statement to TMZ, claiming that consumer demand did not match what Post and Walmart had initially imagined.

“Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations.”

Snoop and Master P were reportedly expecting their cereal to be stacked with other leading brands, however now feel that Post and Walmart only agreed to the partnership to shut them out of the market.

This is a developing story and will be updated.

Snoop Dogg & Master P Sue Walmart For Allegedly Sabotaging Their Cereal Brand

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In one of the strangest stories of 2024 so far, Snoop Dogg is taking on Walmart and Post Foods in court. At the center of the debate is a cereal that Snoop and Master P created that is fittingly called Snoop Cereal. In a statement made by their attorney they told the story of marketing the brand. “To expand their reach, Snoop Dogg and Master P approached major brands to engage in a partnership and promotion agreement to distribute Snoop Cereal with national retailers. However, despite one company agreeing to the agreement, it allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices.”

The company in question is Post Foods, which distributed the cereal to Walmart. “Post Foods allegedly used deceptive practices to sabotage the success of Snoop Cereal, such as intentionally holding boxes of Snoop Cereal in the stockrooms of Walmart stores, marked with ‘no location’ coding, preventing them from being placed on store shelves,” a tweet made by their attorney reads. The cereal, which was originally called Snoop Loopz, was first crafted back in 2022.

Read More: What Is Snoop Dogg’s Best-Selling Album?

Snoop Dogg And Master P Suing Over Cereal Hiding

The Grammys took place over the weekend and Snoop Dogg was paying attention. Artists like Lana Del Rey and Nicki Minaj once again failed to win their first Grammys. That sparked quite a bit of controversy online and Snoop Dogg chimed in. He took to Instagram to share a post about his own Grammys history. The rap legend has scored 16 nominations in his stories career without a single win.

Snoop has also continued to release new music even decades into his career. Just last month he teamed up with Griselda rapper Benny The Butcher for a collaboration called “Back Again.” The song landed on Benny’s highly-anticipated new album Everybody Can’t Go alongside a variety of other impressive features. What do you think of Snoop Dogg and Master P suing Walmart for allegedly sabotaging their cereal? Let us know in the comment section below.

Read More: Snoop Dogg Eyeing “GGN” Movie

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Lil Boom Security Footage Surfaces After He Was Accused Of Groping Children

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Earlier this week, a resurfaced Facebook post from a Florida police department started making its rounds online. The post, which featured a photo of Lil Boom, asked users to help identify him, accusing the artist of inappropriately touching minors in a Walmart. Allegedly, he was caught “touching the backside of multiple people including children.”

As the news spread, Lil Boom took to Instagram to defend himself, arguing that if he had done such a thing it would have been documented. “I fell off already bub u shoulda tried to cap on me in like 2018,” he wrote. “This is so cap n***a if this was true i’d be on a f*cking registry.” Now, however, security footage from the alleged incident has surfaced.

Read More: Sexyy Red Responds To Lil Boom Being Accused Of Touching Minors

Lil Boom Deactivates, Reactivates IG Amid Allegations

In the footage, Lil Boom allegedly comes up behind an individual shopping and seemingly brushes up against them. The individual’s identity and age have not been disclosed. It was reported that Lil Boom deactivated his Instagram account after the footage surfaced. It now appears to have been reactivated. He recently shared photos from a sushi restaurant, as well as another Story declaring that he’s “not going anywhere.”

While countless commenters weigh in on the disturbing allegations, one person who has come to Lil Boom’s defense is his girlfriend. In the comments of one of No Jumper‘s IG posts, she insisted that he simply irritated another shopper, which caused her to fire back. “Racist white lady got mad at him cause he shoved himself thru to get by, then she lied on his name on sexual assault,” she alleged. “They rewatched footage and dropped the case. SMH They bout to get sued 😂 big time.” What do you think of the resurfaced allegations against Lil Boom? What about the resurfaced security footage from the alleged incident? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

Read More: DJ Akademiks Accused Of Sexual Assault & Grooming Minors

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NLE Choppa Mistaken For Chris Brown By Walmart Employee: Watch

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NLE Choppa recently unveiled a YouTube video of him and some friends going “ghetto Christmas caroling” in public. The video shows them dressed in robes, performing rap songs in Sephora, an Apple store, and more. They even stopped by Walmart for an impromptu performance of Drake, Sexyy Red, and SZA’s hit, “Rich Baby Daddy.”

Various confused shoppers looked on as they performed, one of them being an employee. She appeared to be feeling the unexpected show, however, she wasn’t exactly sure who she was watching. “Chris!” she shouted, “I love you Chris Brown!” NLE Choppa played along, thanking her before rolling into the R&B icon’s track “Wall to Wall.”

Read More: Blueface Targets NLE Choppa & DJ Akademiks On Social Media: “Welcome To The Circus”

Woman Shows Love To Chris Brown During NLE Choppa Performance

While some social media users are laughing at the woman for the confusion, others are coming to her defense, claiming that the two of them actually look pretty similar. “Close enough,” one Instagram commenter jokes. “The disrespect,” another adds alongside a series of laughing emojis. Luckily, the 21-year-old was able to deal with the mix-up in stride and didn’t appear to be too offended. After all, he is a big Breezy fan, so he might have even taken it as a compliment.

He showed his appreciation for the “Under The Influence” performer last month on Instagram, providing fans with a cover of the 2019 Indigo track on Instagram. While some viewers found it funny, others thought he could have a serious future in singing, though he appears to have only been trying to flex the diamonds on his teeth in the video. What do you think of a Walmart employee mistaking NLE Choppa for Chris Brown? What about his reaction to the mix-up? Do you think the two of them look alike? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

Read More: NLE Choppa Denies Dissing Chrisean Rock, Claims He’s Scared Of Her

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Sukihana Blesses Two Mothers With A Grocery Shopping Spree

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In the heart of Atlanta, something heartwarming was about to unfold. It was a bright and sunny day when rapper Sukihana decided to spread love and blessings to two deserving Black mothers. Inspired by her own journey and the belief that kindness could change lives, Suki was about to make this day unforgettable. In a video shared on IG, Sukihana started out by saying, “Here with these beautiful black women to go on a shopping spree and run it up at Walmart. You have 4 minutes to shop for all the groceries that you like.”

The countdown began, and the grocery store turned into a whirlwind of joy and gratitude. As the mothers raced down the aisles, they grabbed every snack in sight. By the end of the 4 minutes, the carts were loaded. “Okay so we just finished the shopping spree, this is everything she got in 4 minutes,” Sukihana said to the camera as it panned on the filled carts. Everyone in the store was clapping. At the end of the video, one of the women expressed her gratitude, “You are the truth, you are a real women in so many ways! We love you, in real life!”

Read More: Sukihana Twerks In Sheer Bodysuit, Reminds Fans She’s The “Hottest Underground Artist”

Sukihana Lets Them Go All Out In Walmart

 
 
 
 
 
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A post shared by The Shade Room (@theshaderoom)

Moreover, Sukihana’s gesture was a lifeline, relieving some of the financial burdens that had clearly weighed heavily on both of these women. Both of the women couldn’t thank her enough. Tears of joy welled up in their eyes as they expressed their deep gratitude for this unexpected blessing. Sukihana’s act of kindness not only filled their carts but also their hearts with immeasurable joy. As the women left the grocery store, their children by their sides, they smiled and posed for a pic. It was a reminder that, in the midst of life’s challenges, blessings could appear when you least expect them, and a community’s support could make all the difference in the world.

However, as far as what Sukihana’s been working on, she says that she has new music coming and had to finish moving into her house. To all my fans I’m working on on my project I have a lot of good coochie music coming. I love y’all so much. I just needed to move into my house and get my kids right cause I’m a mother first,” she said in a long post shared to her story. But that wasn’t the only thing she shared with fans. She also hyped up her upcoming tour while sharing some of the music she’s been listening to with fans.

Read More: Sukihana Breaks Down In Tears On “L&HH” Over People Bringing Up Her Past Life

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Chrisean Rock Under Fire For Using Baby Carrier Improperly

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Chrisean Rock has been under fire as of late after a fan spotted her at Walmart with her newborn son. They managed to sneak a video of the reality star, which has now sparked a great deal of debate. In the clip, the infant is seen strapped into a baby carrier on his mother’s chest. Social media users were quick to note how he doesn’t look properly supported by the device, and appears to be hanging in an uncomfortable and potentially unsafe position.

Countless viewers are now expressing concern for the newborn, and accusing the 23-year-old of being an unfit mother. “This looks really bad,” one Instagram commenter writes. “The baby has no support and is supposed to be more secure.” While some are going in on Chrisean, others are coming to the new mother’s defense. “You can support instead of criticizing,” a commenter notes.

Read More: Chrisean Rock Takes Baby To Studio To Tease New Music, Dismisses Fans’ Advice

Chrisean Rock Criticized For The Way Chrisean Jr. Is Hanging Off Of Her

Though it’s clear that adapting to motherhood can be challenging, it doesn’t look like social media users will be letting this one slide. Unfortunately, this also isn’t the first time Chrisean’s been accused of making the wrong move since her son’s arrival. She’s been facing some criticism for choosing to take the newborn out in public so early in his life, especially since his celebrity parent is sure to draw attention. Chrisean’s also raised some eyebrows by featuring Chrisean Jr. in music videos, bringing him along to the studio with her, and more.

It doesn’t look like Chrisean’s receptive to the feedback, however, as she recently took to social media to clap back. “What advice are you giving me, the f**k?” she asked. “Nine times out of ten, I got way more money than advice any of y’all giving me.” What do you think of the backlash Chrisean Rock is receiving over the clip? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates on Chrisean Rock.

Read More: Chrisean Rock Is Changing Her Son’s Name

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Cardi B’s Mom Hacks Include Tips For Not Scratching Your Baby With Giant Nails And Booger Picking

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Cardi B is giving new parents some serious tips and tricks to the game that help her make it through the day, as she promotes a new partnership with Walmart.

“Welcome to motherhood. It’s hard, but we got you,” Cardi says, making sure to throw in some jokes about the purpose of her typically long nails. “Square off your pointy nails so you don’t scratch your baby. I might keep my pinky nail pointy though, so I can take out my baby’s boogers.”

“Let them sleep with lots of binkies, so if they lose their main one, they can find another,” she adds. “Gently bouncing on a yoga ball will soothe a fussy baby, and you’re working your abs.”

Cardi has two kids with Offset: her daughter, Kulture, who was born in 2018, and a son, Wave, who they welcomed in the fall of 2021. Since then, she’s accepted more child-focused gigs, including the couple making a guest appearance on Baby Shark’s Big Show last year.

Fans in the replies were also quick to throw in some mom jokes to amplify their love for Cardi B — and how she’s getting paychecks through advertisements. “One think about mother, she’s always booked and busy!” one person wrote.

Check out Cardi B’s full video of parenting advice above. Continue scrolling for some additional hilarious replies.

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Gunna & Goodr’s Charity Event Canceled Over Security Concerns

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Walmart has canceled Gunna and Goodr’s planned charity event where they intended to distribute $100K in gift cards. The City of South Fulton Police Department confirmed the decision in a statement on Sunday. Authorities say that the store was concerned about security for the event.

“As we had been working with Walmart to address security for the gift card giveaway that was to be hosted by Gunna and Goodr company on Sunday, we learned that Walmart has canceled the event,” the department said.

They added that Walmart can provide further reasoning for the cancelation.

OKEECHOBEE, FLORIDA – MARCH 06: Gunna performs during the 2020 Okeechobee Music Festival at Sunshine Grove on March 06, 2020 in Okeechobee, Florida. (Photo by Tim Mosenfelder/WireImage)

The giveaway would’ve gone down on Sunday at the Walmart location in College Park. Gunna intended to pass out $100 gift cards to 1,000 shoppers for the holiday season. It would’ve been the fifth year of “Gunna’s Great Giveaway.” It is one of many charitable events Goodr has partnered with Gunna for in the past.

Goodr Founder and CEO Jasmine Crowe-Houston apologized “for any inconvenience this unexpected turn of events has caused.”.

“Goodr was saddened to learn of Walmart’s decision to cancel the 5th Annual Gunna’s Great Giveaway event today,” Crowe-Houston further said. “Gunna and the entire Goodr team were looking forward to brightening the holidays of the 1,000 families that registered. We are aware of how much the promised gifts meant to those families and we are collectively working to find an alternate solution.”

The event would’ve come shortly after Gunna’s release from jail after he accepted a plea deal, earlier this week. His arrest was a part of the sweeping indictment against members of YSL back in May. He pleaded guilty to one charge of racketeering.

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Gunna And Goodr Treat 1,000 Atlanta Families To Christmas

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Walmart shoppers in College Park (6149 Old National Hwy, College Park, GA 30349) will have the chance to receive a $100 gift card and a special gift from multi-platinum, GRAMMY-nominated rapper, Gunna, during the 5th  Annual Gunna’s Great Giveaway event on Sunday, December 18th from 1-4 PM. Representatives of the artist will present the gift cards to 1,000 pre-registered families in Gunna’s hometown at an event powered by Goodr.
 
Goodr and Gunna have been frequent philanthropic partners for several years now. The two have provided the Atlanta community with several free Pop-up Grocery Markets, as well as coat giveaways, back-to-school donation events and a free shopping experience for the students and their families of Ronald E. McNair Middle School where the rapper once attended. Gunna’s Drip Closet & Goodr Grocery Store provides students of the Title 1 school with access to free food, clothing and hygiene items during the school
year.
 
“Much respect to Gunna who, no matter what, still finds a way to contribute to the community that raised him,” says Goodr Founder and CEO, Jasmine Crowe-Houston. “We know that people will struggle unlike any other year this holiday season and it is our honor to maintain Gunna’s legacy of giving back.”

What better welcome home AND X-Mas gift is this for Gunna, who was just released from Fulton County Jail today after accepting a Alford Plea in the YSL RICO case.

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