UnitedMasters Launches $19.99 Subscription + ‘Make Your Debut’ Artist Challenge

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UnitedMasters, the leading software and services platform for independent artists representing top acts like Brent FaiyazAnycia, and BigXthaPlug, today announced the launch of its new DEBUT+ tier, aimed at expanding access to the platform’s industry-leading tools and services. This new offering, priced at $19.99 annually, opens UnitedMaster’s premium music distribution platform to all aspiring artists who want to get their music on major streaming platforms, all while retaining 100% of their royalties. See how DEBUT+ works HERE.

To coincide with the launch of the new subscription tier, UnitedMasters is launching an independent artist challenge. The challenge invites US-based artists using UnitedMasters to submit tracks for a chance to win a grand prize valued at $250,000. The comprehensive prize package includes an artist partner deal with A&R and marketing funds, a coveted performance slot at SELECTCON 2024 in New York, a full-scale artist development and marketing action plan, and access to UnitedMasters’ full-service music team for support. The winner will join UnitedMasters’ elite Partner roster, gaining valuable resources and exposure to help propel their music career to new heights.

The “Make Your Debut” Challenge invites US-based artists using UnitedMasters to submit tracks for a chance to win the grand prize and join UnitedMasters’ elite Partner roster.

To be considered for the challenge, artists must:

  • Be based in the US
  • Be a DEBUT+ or SELECT member
  • Release a track via UM after June 1st, 2024 Post on IG or TikTok with their sound
  • Tag @unitedmasters and add the official challenge hashtag #debutcontest Complete the submission form on our challenge page

Making it in music has never been more possible for independent artists, but it still requires the right partner. UnitedMasters presents the most compelling offering for independent artists in any genre at every stage of their careers,” said Steve StouteFounder and CEO. “With DEBUT+ and the Make Your Debut Challenge, we’re welcoming the next wave of independent artists into our ecosystem and empowering them with the technology, education, and growth opportunities to launch sustainable careers on their own terms.”

The introduction of DEBUT+ tier also builds on UnitedMasters’ reputation for cultivating breakout independent stars like FloyyMenorTobe Nwigwe, and Earthgang and supplying upcoming artists with the services and guidance they need to get their art on all major streaming platforms at the start of their artist journey

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UnitedMasters, Ally And Earn Your Leisure Kick Off Creator Investment Tour In Charlotte

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The highly anticipated Earn Your Masters experience is set to embark on its three-city tour, commencing in Charlotte, N.C., on April 27. This innovative event series, organized by UnitedMasters in collaboration with Earn Your Leisure (EYL) and Ally, aims to inspire, educate, and connect artists while equipping them with the tools to succeed within today’s music industry landscape.

The event in Charlotte, themed “IGNITE: FINANCIAL CREATIVITY, SEIZING OPPORTUNITIES”, will focus on empowering artists to capitalize on their creativity and navigate the creator economy effectively to maximize their potential for success.

The Earn Your Masters Creator Investment initiative is the cornerstone of this year’s tour, strategically targeting key markets to empower creative communities. By providing valuable insights and resources, the program aims to assist artists in transforming opportunities into capital, ultimately yielding returns on investments.

“Empowering creators isn’t just about fostering their talent; it’s about providing the knowledge and resources necessary to turn creativity into a sustainable career path. At UnitedMasters, we’ve witnessed firsthand the transformative power of equipping artists with the tools they need to navigate the music industry. We’re bringing together industry experts, financial institutions, and emerging talent to foster a community of entrepreneurship. Through spaces like these, we’re empowering artists to own their futures.” – said Steve Stoute, CEO and Founder of UnitedMasters. Stoute, a pioneering figure in both advertising and music, has contributed significantly to shaping both industries and has achieved numerous milestones throughout his career.

Stoute’s involvement in this event underscores its importance and promises to bring valuable expertise and vision to the forefront. His dedication to empowering artists aligns perfectly with the mission of Earn Your Masters, making him a vital asset to the event.

Reggie Willis, Chief Diversity Officer at Ally, a financial services company with the nation’s largest all-digital bank, said Ally understands how important financial education is to helping grow the next generation of creators, people who historically have been underserved by financial institutions.

“Ally has a long track record of helping create pathways for communities of color to promote economic mobility and drive equity,” said Willis. “This collaboration with UnitedMasters continues that work.”

Furthermore, this event progresses the mission of Rashad Bilal and Troy Millings with Earn Your Leisure, as they continue their commitment to empowering individuals with the knowledge and skills necessary for financial success. This follows the announcement on Bloomberg TV of their financial education program with high school students in the Bronx curriculum, starting with a pilot program in a few schools with goals to expand more in the city by next year.

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Davido Enters Partnership with UnitedMasters for Nine+ Records

Davido Enters Partnership with UnitedMasters for Nine+ Records

Nigerian global superstar and Afrobeats pioneer Davido has made another major power move by partnering with UnitedMasters for his newly launched, Nine+ Records. This deal announced recently, signals Davido’s commitment to artist development, A&R, and cultivating talent across the African continent.

Under the partnership, Davido will work closely with UnitedMasters to discover and nurture emerging artists, expanding his influence and reach within the music industry. Nine+ Records plans to announce more artists and partners shortly, further solidifying its position as a force in the African music scene.

“Over the last 2 years, we’ve proven our commitment to Africa investing in artists, education, and technology,” said Steve Stoute, CEO of UnitedMasters. “Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission in becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and synch opportunities.”

“I am thrilled to announce the launch of a new joint venture between my label, Nine Plus, and UnitedMasters, founded by my good friend, Steve Stoute. This collaboration marks a pivotal moment in our journey, as we aim to empower artists globally by leveraging UnitedMasters’ revolutionary music distribution platform and Nine Plus’ innovative vision and eye for talent. Together, we are set to redefine the music landscape both African and global, providing artists with unprecedented tools and opportunities to amplify their voices and craft. Excited to witness the creativity and growth ahead. This partnership signifies a significant step in music history, encompassing both Africa and the world”

Davido, Founder/CEO of Nine Plus

The announcement comes hot on the heels of Davido’s sold-out performance at Madison Square Garden in New York City, where he made history by bringing Afrobeats to one of the world’s most iconic venues. His electrifying set showcased his talent and cemented his status as a global music icon.

Additionally, UnitedMasters has been making waves with recent company announcements, including partnerships with SymphonyOS and Groover. The company also hosted its annual “A Celebration of Independence” GRAMMY® Concert at the Palladium in Hollywood, featuring Davido among other headline acts.

With Davido’s partnership, UnitedMasters continues to champion independent artists and innovative music initiatives, further establishing itself as a leader in the music industry.

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Steve Stoute Net Worth 2024: What Is The UnitedMasters CEO Worth?

Steve Stoute, a prominent figure in the music industry, has amassed considerable wealth through his ventures and contributions. With a net worth of $55 million, according to Celebrity Net Worth, Stoute’s entrepreneurial journey and strategic vision have solidified his position as a key player in shaping the modern music landscape.

Read More: What Does It Mean To Be Independent?

Climbing The Ranks

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BEVERLY HILLS, CA – FEBRUARY 07: (EXCLUSIVE COVERAGE) Recording artists Jay-Z, Kanye West and Steve Stoute attend Roc Nation and Three Six Zero Pre-GRAMMY Brunch 2015 at Private Residence on February 7, 2015 in Beverly Hills, California. (Photo by Larry Busacca/Getty Images For Roc Nation)

Stoute’s entrance into the music world began with a career in record labels and marketing. He quickly climbed the ranks, leveraging his keen understanding of branding and promotion to propel artists to stardom. Moreover, his knack for recognizing talent and trends earned him executive titles at major labels, where he continued to innovate and drive success.

Launching UnitedMasters & Beyond

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YONKERS, NY – MAY 09: Producer Steve Stoute speaks onstage to announce her new charity initiative FFAWN with singer Mary J. Blige at the Roosevelt High School May 9, 2008 in Yonkers, New York. (Photo by Bryan Bedder/Getty Images)

In 2017, Stoute made waves in the industry by launching UnitedMasters, a groundbreaking music distribution platform. UnitedMasters empowers independent artists by providing them with tools and resources traditionally reserved for those signed to major labels. Through this venture, Stoute has democratized the music business, allowing artists to maintain ownership and control over their work while reaching global audiences.

Beyond UnitedMasters, Stoute’s entrepreneurial spirit has led him to explore various ventures that generate substantial revenue. From strategic partnerships with brands to investments in technology startups, Stoute has diversified his portfolio while staying true to his passion for music and innovation.

Driving Revenue & Influence

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LOS ANGELES, CALIFORNIA – FEBRUARY 02: Steve Stoute, CEO of UnitedMasters, speaks onstage during UnitedMasters, A Celebration of Independence, at Hollywood Palladium on February 02, 2024 in Los Angeles, California. (Photo by Presley Ann/Getty Images for UnitedMasters)

Stoute’s influence extends beyond the confines of the music industry. As a marketing maven, he has collaborated with leading brands to develop impactful campaigns that resonate with diverse audiences. Additionally, his ability to bridge the gap between culture and commerce has made him a sought-after advisor for companies looking to connect with consumers authentically.

Moreover, Stoute’s insights into consumer behavior and market trends have positioned him as a thought leader in the business world. Through his consulting firm Translation, Stoute provides strategic guidance to companies seeking to navigate the ever-changing landscape of consumer culture.

In addition to his entrepreneurial pursuits, Stoute is also a sought-after speaker and author, sharing his expertise and experiences with audiences around the world. Moreover, his book, The Tanning of America: How Hip-Hop Created A Culture That Rewrote The Rules Of The New Economy, delves into the influence of hip-hop on mainstream culture and business.

Read More: Steve Stoute Reveals Kobe Bryant Was Around Nas, Foxy Brown During Rap Career

Conclusion

Steve Stoute’s net worth of $55 million is a testament to his relentless drive, innovative spirit, and entrepreneurial prowess. From his humble beginnings in the music industry to his current status as the CEO of UnitedMasters, Stoute has certainly pushed the boundaries of what is possible, leaving an indelible mark on the world of music and beyond. As he continues to chart new territories and inspire others, one thing remains certain: Steve Stoute’s impact will be felt for years to come.

In conclusion, Steve Stoute’s journey to a $55 million net worth exemplifies the power of passion, perseverance, and innovation in achieving success. His story serves as an inspiration to aspiring entrepreneurs and artists alike, proving that with vision and determination, anything is possible.

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UnitedMasters’ ‘A Celebration of Independence’ GRAMMY Concert Sets the Stage Ablaze with Global Acts

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UnitedMasters, Steve Stoute’s renowned global music distribution platform, kicked off GRAMMY weekend with the exhilarating annual concert, “A Celebration of Independence,” at the Hollywood Palladium. The star-studded event featured electrifying performances by music’s hottest acts, including Davido, Uncle Waffles, Tokischa, Donavan’s Yard, and NLE Choppa.

Esteemed guests in attendance included Nas, will.i.am, Doug E. Fresh, Jessie Reyez, A.V. Rockwell, Kat Graham, Lauren Jauregui, Jozzy, RMR, ScarLip, Kenya Marche, and many more. The concert celebrated the power of independent music and showcased trailblazing artists shaping the cultural landscape. This marked the first time UnitedMasters featured international acts, solidifying its impact and representation within the global independent artist movement.

“To show up again during music’s biggest weekend with independent artists representing where music is headed globally was an unforgettable moment,” said Steve Stoute, founder and CEO of UnitedMasters. Our annual GRAMMY celebration culminates all that we stand for at UnitedMasters in creating spaces for independent artists to thrive and showing them their place in this industry is enormous.”

UnitedMasters, hosting the annual GRAMMY celebration for the second consecutive year, aims to maintain momentum in creating spaces celebrating global independence within the music industry. With Bulleit Frontier Whiskey as the official spirits partner, Diageo continued its support of the event, highlighting the Pioneer Project that backs the next generation of creators. VIP guests enjoyed exclusive access to Johnnie Walker Blue Label.

“For us at Bulleit Frontier Whiskey, this event is about celebrating all of the independent artists across the globe, but we wanted to especially shout out the 142 independent artists we’ve collaborated with through our partnership with UnitedMasters,” said Jesse Damashek, SVP Marketing, Whiskey and Liqueurs at Diageo. “Though the celebration lasted just one evening, we believe the industry executives, artists, and fans in attendance should carry on the Celebration of Independence beyond the festivities via our newly released playlist.” 

Delta Air Lines joined the celebration to champion independent music and artists’ future and current success. Honda collaborated with UnitedMasters, creating a lively pre-show atmosphere for fans, featuring the Honda All Electric Prologue vehicle on display and a unique Honda music experience.

Notable guests from the previous year included Jay-Z, Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, and more. This year’s event followed the groundbreaking announcement of UnitedMasters’ expansion into Nigeria, underscoring the platform’s impact on emerging African artists on a global scale. With a rapidly growing platform that has collaborated with over 2 million independent artists, the “A Celebration of Independence” concert is a testament to UnitedMasters’ mission to provide artists worldwide with a stage to showcase and grow their talents.

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UnitedMasters’ Celebration of Independence Returns to Kick Off GRAMMY Weekend

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Steve Stoute’s UnitedMasters is set to once again ignite GRAMMY weekend with a spectacular concert on Feb. 2nd at the Hollywood Palladium, honoring the influence of independent music and the trailblazing artists shaping cultural landscapes. The event will showcase electrifying performances from music’s hottest acts, including Davido, Tokischa, and Uncle Waffles.

“Last year was the first time we brought independence to music’s biggest weekend,” said Steve Stoute, founder and CEO of UnitedMasters. “This year, we’re coming back to celebrate global independence featuring international acts. We’re showing artists that they can be completely independent while sharing the same levels of success as their label-signed counterparts. It’s an experience where artists, brands, and fans can all come together to celebrate independent music.” 

Last year, independent pioneers Brent Faiyaz, Russ, and Tobe Nwigwe took the stage, drawing attention from industry icons like Jay-Z, Beyoncé, Nas, DJ Khaled, and many more.

With over half of this year’s Grammy nominations featuring independent artists, the concert aims to celebrate global independence and promote the discovery of international talents. UnitedMasters continues to connect brands with culture, with partners like Diageo, Ally, Delta Air Lines, Visa, and Disney making large-scale commitments to support the UnitedMasters community of artists.

“Now more than ever, creator independence is growing in importance. At Bulleit, we are passionate about developing impactful ways to connect the world with Pioneers that are pushing the boundaries of creativity,” said Jesse Damashek, SVP Marketing, Whiskey and Liqueurs at Diageo. “We are beyond excited to return to the Celebration of Independence event as it continues to be a major milestone in kicking off a new year of collaboration with UnitedMasters Artists.”

Diageo, the official spirits partner for “A Celebration of Independence,” will once again be joined by Johnnie Walker, Ally, Honda, and Delta Air Lines for this second annual event, showcasing their collective commitment to empowering the next generation of creators through initiatives like the Bulleit Pioneer Project.

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Brent Faiyaz Partners With UnitedMasters

Recently, Brent Faiyaz has been making all sorts of waves throughout the industry. Since dropping his 2022 album Wasteland, he’s kept quite a low profile. However, a few days ago he announced via his Instagram that he was hitting the road on a world tour. The F*CK THE WORLD IT’S A WASTELAND tour will begin its first leg starting July 16th. While we all know Brent for his nostalgic, dreamy, and toxic sounds, however, he’s also a savvy businessman.

According to HipHopnmore.com, Brent Faiyaz is making headlines with another big announcement. Faiyaz is inking a new partnership with Steve Stout’s UnitedMasters. The two plan to form a creative agency that acts as a hub for the R&B star to do his independent work from now on. Although it wasn’t a part of the press release, Billboard revealed that the deal is estimated around $50 million. This is a major announcement , due to many starting to believe that Brent Faiyaz wasn’t independent as he claims to be.

Brent Faiyaz Forms New Creative Agency

Brent Faiyaz attends “Bungalow Gucci” in celebration of the opening of Gucci Meatpacking District on April 29, 2023 in New York City. (Photo by Taylor Hill/WireImage)

Furthermore, Steve Stout had this to say about the recent partnership with Brent Faiyaz. “Brent Faiyaz is one of the most prolific Independent artists today and we are extremely excited to embark on this new partnership with him,” the music exec began. “It’s been inspiring to watch his journey as an artist over the years and with this partnership we look to further amplify his creative vision and support his entrepreneurial ambitions.” Thanks to the partnership, UnitedMasters staff and resources are all available to Faiyaz. Seeing what the “Wasting Time” singer will do with his new creative space will be dope.

However, there aren’t any additional details regarding the new partnership. Nor has the name of the creative agency been revealed. Everything is currently under wraps. While we wait for more details, tickets for the singer’s world tour go on sale Friday, May 5th. Are you snagging tickets for Brent’s world tour? Let us know what you think in the comments section below!

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Brent Faiyaz Shuts Down Major Label Deals In Favour Of Staying Independent

It’s been quiet on Brent Faiyaz’s front since he delivered WASTELAND back in 2022. Thankfully, the R&B crooner came back to Instagram on Monday (May 1) with some major news, which he’s only been able to top in the time since. Not only does he have a collaboration with Marshmello dropping as his first single of the year on Friday (May 5), but he’s also heading out on tour later this summer and for most of the fall. The F*ck The World It’s A Wasteland tour will kick off on July 16th, followed by stops in North American cities like Chicago, Toronto, Miami, Houston, Oakland, and Los Angeles before he heads overseas to the United Kingdom for more fun.

While in Europe, Faiyaz is set to hit up Glasgow, London, Stockholm Copenhagen, Berlin, Milan, and Barcelona, among other beautiful cities before closing things out with a final concert in Paris on November 19th. Tickets will go on sale to the general public this Friday at 10 AM PDT, while presale will take place on Thursday (May 4). While fans of the “ALL MINE” artist wait in the online queue to purchase their passes, they’ll at least be able to stream his upcoming “Fell In Love” single.

Brent Faiyaz Announces 2023 Tour Dates

Brent shared a teaser of the highly anticipated song earlier this week, along with a video that sees him seemingly putting the charm on a love interest. “You ain’t fall in love with me,” he sings. “You fell in love with the man I could be.” As always, the 27-year-old proved that he knows his demographic all too well and that plenty of women who have a habit of seeing potential, rather than what’s right in front of them, will certainly be un their feelings over this one.

Along with all of those announcements, it was also revealed by Variety that the Maryland native has turned down several major label record deals in favour of remaining independent. He’ll be partnering with UnitedMasters for the time being, who hope to “further amplify his creative vision and support his entrepreneurial ambitions” through their work together. Check out Brent Faiyaz and Marshmello’s “Fell In Love” single teaser below, and tap back in with HNHH this weekend to stream it along with our other new release recommendations.

New Music Coming This Friday

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UnitedMasters Announce Jadakiss To Headline “Earn Your Masters” Event At SXSW

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UnitedMastersAlly, and Earn Your Leisure have come together to create the Earn Your Masters (EYM) for SXSW (South By Southwest) in Austin, Texas on March 17th. The event will fuel financial literacy in educating the next generation of creators and people who are traditionally underserved by financial institutions. To activate this mission, UnitedMasters and Earn Your Leisure will provide a unique experience for attendees combining education, music, and entertainment. EYM is a content and pop-up experience that will focus on art, finance, and the opportunities they create for young musicians and creators. 

Spokespersons of the event include: Rashad BilalCo-Founder of Earn Your LeisureTroy MillingsCo-Founder of Earn Your LeisureErica HughesMulticultural Marketing Director at Ally, and Chaucer BarnesChief Marketing Officer at UnitedMasters, Inc. The talent includes headliner Jadakiss; along with emerging acts: Liana Banks, $hyfromdrate, BigXthaPlug, and the TBD open call winner! The daytime programming from 2pm to 5:50pm that will give guests access to free group mentoring sessions from industry experts on the most important topics for artists, creatives, and entrepreneurs in art and music – leading to nighttime performances that start at 6:30pm and finish out at 10pm.The day before this all-day conference and show, Intuit will also present “The Break Through” featuring LaRussell. 

UnitedMasters is a digital music distribution and artist services company founded in 2017 by Steve Stoute. The company provides independent artists with tools and resources to distribute their music to major streaming platforms such as Spotify, Apple Music, and YouTube, as well as access to data analytics and marketing support. Through the United Masters platform, artists can maintain full ownership of their music and earn a higher percentage of revenue from streams and sales. UM also provides opportunities for artists to collaborate with major brands and gain exposure through partnerships. 

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