Chris Brown Shows Love To Kendrick Lamar’s New Album “GNX”

Recently, Chris Brown hopped online to share a cryptic video of himself, which has since earned big reactions from fans. While the video itself is simple enough, his choice of song is what followers are focused on the most. He included Kendrick Lamar’s new GNX track “tv off” featuring Lefty Gunplay, which quickly became a fan favorite following the surprise release of the album last month.

Drake about to hit the unfollow button when he wakes up,” one Instagram user writes in his comments section. “Plesseeeeeeeee a remix with you would EATTTTTTTTTTTTTTTTTTTTT,” someone else says. This isn’t the first time fans have seen Breezy show love to Kendrick, however. Back in June, he was spotted at the club dancing to his hit Drake track “Not Like Us.” He’s had some issues with the Toronto rapper in the past, but it’s also possible he’s just a Kendrick fan.

Read More: Chris Brown Reveals He’s In Relationships With Multiple Women

Chris Brown Shares New Video Featuring Kendrick Lamar’s “tv off”

He and Drake do have something in common, however, as they were both hit with a $5 million lawsuit in October. The lawsuit was filed by Tykeiya Dore, who alleges that the duo stole the structure and melody of her song “I Got It” for their 2019 hit, “No Guidance.” According to her, Drake’s frequent collaborator Vinylz keeps tabs on the YouTube channel of Benji Filmz. Benji Filmz directed Tykeiya’s music video. “Defendant Anderson Hernandez, professionally known as Vinylz,” the lawsuit alleges. “Discovered and obtained access to Tykeiya’s song ‘I Got It’ and Cardi B’s songs on Benji Filmz YouTube channel.”

Allegedly, Tykeiya’s uncle Jesse Spruils had also previously provided a copy of the song to Nija Charles, the co-writer of “No Guidance.” Eventually, Spruils confronted Charles about the situation on social media but was allegedly blocked. In addition to Drake and Chris Brown, Tykeiya is suing YouTube and Google for alleged defamation, common law fraud, emotional distress, and more.

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Rapsody Disses DJ Akademiks During Her Sway Freestyle Over Kendrick Lamar’s “tv off”

When DJ Akademiks beefs with an artist, not only is he usually the “instigator” – as some people might just overreact to his comments – but it’s almost never on wax. Things usually stay on the Internet and don’t really go much further than that… But the key word here is “usually.” Moreover, Rapsody recently seemed to diss the media personality during her freestyle on Sway. “Feel like a Greek how I be stepping on these b****h n***as, Akademik / Affidavits, entertainment n***as who got open cases / Women charges, they say you violated,” she rapped. Maybe this didn’t have anything to do with Ak at all, but it lines up, so we’re sure that he will have a fiery rant on his livestream in response.

The sadder and more disrespectful option, though, is if DJ Akademiks tries to downplay Rapsody’s skill and success as a retort, which would only make her bars true. For those unaware, he’s been accused of sexual assault in the past and has more than a few controversies involving his alleged treatment of women and his outright beefs with females online.

Read More: DJ Akademiks Thinks Ebro & Peter Rosenberg Are Jealous Of Andrew Schulz & Charlamagne Tha God

Rapsody’s Sway Freestyle Dissing DJ Akademiks

However, we forgot to mention one tiny little detail about this Rapsody freestyle that seemingly dissed DJ Akademiks: it was over Kendrick Lamar’s “tv off” beat. Considering that K.Dot himself sent shots Ak’s way on “6:16 in LA” amid the Drake battle and the media personality’s allegedly “compromised” nature, this is just a poetic coincidence that probably made the diss that much clearer for Akademiks and for audiences. This detail about that mention on Kendrick’s track hasn’t gotten any less relevant, by the way. Recently, the streamer and commentator revealed his Spotify wrap-up. The Compton lyricist’s “Not Like Us” and “euphoria” both ranked above Ak’s GOAT Drizzy’s “Family Matters” and “Push Ups.”

“Normally Kendrick Lamar wouldn’t sniff my spotify wrapped.. but he’s #2 on mine,” DJ Akademiks tweeted. “he explanation for that is thats what happens when u beef with every1 favorite rapper.. we gotta listen to ur s**t too cuz of the beef. Beefing when its just musical competition helps both artists.” We wonder if Rapsody will show up on his Wrapped next year!

Read More: Rapsody Albums & Mixtapes, Ranked

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Drake Trolls Kendrick Lamar’s “Mustard!” Scream In Live Stream Chat

Drake is online. If there’s one thing his supporters and haters can agree upon, it’s that he spends a lot of time on social media. He’s constantly posting cryptic photos on Instagram, or dropping by live streams to promote his brand. Drake has likely given Kendrick Lamar’s GNX album a listen, but even if he hasn’t, he has seen the “Mustard!” memes. The scream, which appears on the smash single “tv off,” is a reference to the producer who made the beat and the beat for the Drake diss “Not Like Us.” Drake decided to fire back at both artists as a result.

Los Pollos TV went on stream to rant about the new Lamar album. He’s not a fan of GNX, and compared it unfavorably to Drizzy’s 2021 album, Certified Lover Boy. He claimed that going from Drake’s album to the new K. Dot release did not do the latter any favors. Drake apparently agreed. He dropped a comment trolling Lamar and Mustard’s latest collab. He also, seemingly, poked fun at Mustard’s size. “We need a donut emoji in the chat,” he wrote. “Custarrerddddd!.” Los Pollos TV pinned the comment for the rest of his stream.

Read More: Best Comments On HotNewHipHop From The Drake & Kendrick Lamar Saga

Drake Rebranded The Scream As “Custard!”

Los Pollos TV has been a vocal Drake supporter for years. He was on the 6 God’s side throughout the Kendrick Lamar feud. He even got a chance to FaceTime with the rapper during a live stream at the end of November. Los Pollos TV has also supported Drake in the midst of the lawsuit the rapper plans to file against his record label, UMG. The YouTuber went as far as to claim that the label took down his harsh review of GNX. “I reacted to Kendrick’s new album, which hundreds of people have also and they’re up right now on YouTube,” he claimed. “UMG/Kendrick team manually removed my video because I didn’t like the album…”

There’s certainly no love lost between Drake and Mustard, either. The latter told the Los Angeles Times that he has no desire to work with the 6 God after the Kendrick Lamar feud. “I don’t think I want to make a song with that dude,” Mustard asserted. “[He’s] a strange guy.” This, of course, is ignoring the fact that he already has two hit singles with Drake, but we digress. The 6 God’s mean-spirited comment makes a lot of sense given the bitterness on both ends of the feud.

Read More: 50 Cent Playfully Trolls Tony Yayo While Throwing Shade At Drake

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LeBron James Slights Drake By Rapping To Kendrick Lamar’s “TV Off”

LeBron James and Drake used to be very close. They were the biggest stars in sports and hip hop, respectively, and they understood the trials and tribulations with wearing the crown. The bond they shared has gone out the window in 2024, however. LeBron James, a Los Angeles Laker, has seemingly sold his Drake stock and gone all in on L.A. superstar Kendrick Lamar. Bron went to Lamar’s “Pop Out” concert on Juneteenth, and was seen dancing in the audience. On Friday, the Laker was seen rapping to one of Lamar’s new songs during warm ups.

LeBron James was filmed warming up before a Lakers game on November 29. Business as usual, except for the song blaring through the speakers. “TV Off,” the most viral song off Kendrick Lamar’s new album, GNX, was playing. Bron decided to subtly co-sign the song by rapping along to it while he was shooting. He sang the “Mustard!” chant that has blown up on social media. He also rapped Kendrick Lamar’s hook, which incorporates the title of the song. The instrumental takes over during the next part of the song, but Bron doesn’t miss a beat. He continues to dance while taking shots.

Read More: Kevin Hart Hilariously Accuses Bryce James Of Lying Like His Dad LeBron

LeBron James Attended Dot’s “Pop Out” Concert

LeBron James loves to show how current he is with new releases. The NBA superstar trying and failing to rap the lyrics to new songs has been a meme long before Lamar’s “Mustard!” chant. The thing is, LeBron knows the words to “TV Off.” All throughout the beef, the legendary athlete has been plugged in to what Kendrick Lamar has been doing. He was filmed dancing to Lamar’s “Not Like Us” in a club, and he once again knew every word to the song. This detail, while seemingly small, is notable. Drake seems to have noticed, as the Toronto rapper unfollowed LeBron James on Instagram a few months back.

The most intriguing aspect of LeBron’s Kendrick Lamar fandom is probably the recent Apple ad he did. The Lakers superstar promoted a brand new beats pill with none other than Drake’s mentor, Lil Wayne. The same Wayne who felt slighted by the fact Kendrick Lamar was chosen to headline the Super Bowl Halftime Show over him. Lamar even referenced this resentment on the opening song of his new album. LeBron James’ allegiance shifted in a major way in 2024, and it looks as though he’s sticking with team K. Dot.

Read More: LeBron James Barraged With Diddy Allegations From Conservative Haters

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Brands Use Kendrick Lamar’s “GNX” To Their Advantage On Social Media

While hip-hop reacts to Kendrick Lamar’s surprise album, GNX, brands promote their products by taking advantage of its popularity. McDonald’s, DreamWorks Animation, AXE Body Spray, Amazon Music, and even the Shrek and Despicable Me franchises are just a few of the corporate giants incorporating it into their marketing campaigns. Sports teams like the Detroit Lions and Las Vegas Raiders, along with the NFL itself, have also joined the frenzy. The level of obsession feels almost surreal.

Kendrick Lamar has always been a cultural force, but his latest album, GNX, has ignited something unusual—a strange corporate infatuation with one of his standout tracks. The Pulitzer Prize-winning artist, widely regarded as the reigning king of Hip-Hop in 2024, has captivated listeners with the song “TV Off.” One particular moment has taken on a life of its own. When Lamar passionately cries out, “Mustarrrrrrrrrrrrdddd!,” the line became an instant phenomenon, sparking memes, debates, and viral videos. Mustard supported the social media craze on his account by resharing all the content.

Read more: Drake Accuses Kendrick Lamar Of Peddling Fairytales While Streaming With xQc

Fast-Food to Blockbuster Films Promote Kendrick Lamar’s “GNX”

Industry insiders suggest it’s a textbook case of brands chasing cultural relevance, desperate to connect with Gen Z audiences. Others speculate it’s simply a snowball effect, with one company jumping on the bandwagon and the rest following suit. There’s even a tongue-in-cheek theory circulating that it’s some kind of elaborate conspiracy. While that’s clearly a joke, it underscores just how unusual and pervasive the trend has become.

The buzz around GNX shows no sign of slowing down. While the album is being praised for its bold themes and sharp lyricism, the conversations it has sparked—inside and outside the music world—highlight Lamar’s unparalleled ability to provoke thought and emotion, one line at a time. The album demonstrates his ability to surprise, innovate, and captivate. The soon-to-be #1 album not only solidifies his legacy but also sets the stage for an electrifying year ahead in music and culture. Kendrick Lamar is set to headline the Super Bowl LIX halftime show this February.

Read more: Kendrick Lamar’s “GNX” Takes Over Apple & Spotify

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Kendrick Lamar & Mustard Have Another Hit With The Thought-Provoking “Tv Off”

Kendrick Lamar and Mustard are cooking with fish grease once again, this time on “tv off.” This collaboration follows the incredible and historic success of “Not Like Us,” the dagger diss record from the tense beef with Drake. It finds a home on K. Dot’s brand-new surprise album GNX which hit streaming out of the blue on Friday, November 22. This is a great way to capitalize on the hype of the aforementioned West Coast anthem, but also to build upon these two’s chemistry going forward.

“tv off” might seem very similar to “Not Like Us” on the surface, especially with the triumphant horn sections and contagious energy. However, the lyrical content is a great contrast and secretly plays into the track’s theme of deceit, superficiality, and more. Lamar mentioned on “The Day The Party Died” how he wanted to reset the culture that we are experiencing in rap right now. This GNX cut almost feels like a pseudo-sequel in some ways, as he mentions how social media ruins people’s perceptions, society’s questionable decisions and how they impact the world, and more. It might a stretch on our part, but this is what Kendrick’s music allows for.

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“Tv Off” – Kendrick Lamar & Lefty Gunplay

Quotable Lyrics:

Tryna show n****s the ropes before they hung from a rope
I’m prophetic, they only talk about it how I get it
Only good for saving face, seen the cosmetics
How many heads I gotta take to level my aesthetics?
Hurry up and get your muscle up, we out the plyometric
Nicarana by the lux, soon as I up the highest metric

Read More: Wack 100 & DJ Hed Defend Kendrick Lamar Against The Haters Dragging New Album “GNX”

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Mustard Laughs At McDonald’s Post Over New K.Dot Shout Out

Mustard laughs out loud over McDonald’s involvement in his name trending across social media after Kendrick Lamar’s catchy shout-out on GNX. The fast-food giant would poke fun at the producer on Friday (Nov. 22) with a tweet that promoted an altered sauce packet titled, “Honey MUSTARRRRRRRRRDDDDD.” This is about Kendrick beginning the GNX cut “tv off,” produced by Mustard, by yelling the producer’s name. “MUSSSSTTTAARRRRRDDDDD,” yells Kendrick Lamar as the beat drops saying “Mustard on the beat, ho.”

Mustard couldn’t believe McDonald’s tweet and responded with “OMG” as he retweeted it. The producer has been resharing various fan-made posts since the song was released with the album. With clever promotion ads, fast-food brands have been heavily involved in hip-hop in 2024. During the beef between Drake, Kendrick Lamar, and J. Cole, many brands took the opportunity to promote their products with posts inspired by catchphrases. Mustard joined in the beef with his involvement in Kendrick’s “Not Like Us.”

Read more: Mustard Reacts To Kendrick Lamar Shout Out On New Album “GNX”

McDonald’s Got New Sauce Called “Honey MUSTAAAARRRRRD”

Social media has coined Kendrick’s shout-out as the producer’s new production tag. YG created the producer’s original production tag. On GNX, Mustard joins Los Angeles’ biggest and emerging stars with features by Roddy Ricch, AzChike, Lefty Gunplay, Terrence Martin, and Peysoh. According to Chart Data, Dijon and Kendrick’s latest collaboration is among the 11 songs from the album occupying the top 10 on the U.S. Apple Music chart.

Kendrick’s new album has many disses toward Drake. The new release follows Mustard trolling the 6 God at last week’s Camp Flog Gnaw Festival in Los Angeles. The DJ would fake the crowd with the start of Drake’s “Crew Love” before immediately transitioning to “Like That,” the track that initially began the beef between Kendrick Lamar and Drake. Before the transition, Mustard would yell out “Sike” as the beat dropped for “Like That.” Mustard and Drake’s beef continued after “Not Like Us,” with Drizzy trolling Mustard by following the producer’s ex-wife on social media. 

Read more: Kendrick Lamar “GNX” Full Credits: SZA, Mustard, Roddy Ricch & More

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