trademarks

Kanye West Files 26 Trademarks For “YEWS”: Report

by

Kanye West reportedly filed to get several trademarks for the name “YEWS”- 28, to be exact- according to a report from TMZ. Moreover, the documents in question indicate that he wants to use the term for financial services, clothing, sneakers, and much more. Of course, this is a pretty concerning and likely insensitive and inflammatory reference to the Chicago artist’s antisemitic controversies as of late. Those continue to dog him, despite speculation of a new album that has fans sadly leaving all that in the past. Whether the rapper wants to intentionally use the term “Jews” for branding purposes or not, these trademark filings are still pretty unclear regardless.

Furthermore, the 46-year-old or his team apparently submitted this filing earlier in October, from what TMZ‘s obtained docs indicate. It’s reportedly linked to an LLC that goes by the name of Ox Paha, Inc., one that’s never been associated with his career in the past. Regardless, the request for trademark contains an address that links to Kanye West’s office on Melrose Avenue in Los Angeles, California. As of writing this article, though, the large breadth of these trademark intentions don’t indicate a specific or particular use of the term “YEWS”- instead, it goes through just about every possibility for it.

Read More: Kanye West Gets Emotional Playing New Album At Italian Listening Party: Report

Kanye West Reportedly Wants To Use “YEWS” Term For His Products

According to these new reports, the new trademark would be for clothing, financial services, and real estate. In addition, it could also apply to accessories like footwear and headwear, as well as beauty products, restaurants, and many other extracurricular endeavors. Before you get too worried if you’re a Kanye West stan, though, don’t worry: it seems like he also covered his roots. For example, the “YEWS” trademark could also reportedly apply to music, audio, and general entertainment content.

Meanwhile, this might become relevant soon, as the Yeezy mogul is apparently hard at work on new music with Ty Dolla $ign and many more. Still, this isn’t just an eyebrow-raiser for the trademark term, but also because it feels like we’re in the middle of an album rollout. With no sign of accountability or any real regret when it comes to his actions, we might be in for another chaotic and harmful ride. With that in mind, stay posted on HNHH for the latest news and updates on Kanye West.

Read More: Kanye West Complains Kim Kardashian Called Him “Cr*zy” More Than “Genius” In Leaked Clip

[via]

The post Kanye West Files 26 Trademarks For “YEWS”: Report appeared first on HotNewHipHop.

Rihanna Files Trademark For Swimwear

by

Rihanna has filed a trademark to be used in connection with sunglasses & swimwear. The chosen wordmark in the filing is “RIRI.” The motion also describes the swimwear line as being for a brand that includes coats, neckwear, belts, and shoes.

The move comes as the latest expansion for the singer who trademarked the brand name “Fenty Kids” back in January. At the time, that motion noted the sale of “infant wear, swimwear, hats, underwear, footwear, leggings, socks.” That choice came after Rihanna welcomed her own child into the world with A$AP Rocky. Speaking with Elle for an interview, earlier this month, she admitted that motherhood has inspired her work. “Becoming a mother has only added to the inspiration in my life. I’ve had to find the balance between an efficient routine that maximizes precious ‘me’ time and full glam, because I really enjoy that colorful creative process,” she told the outlet.

Rihanna At Savage X Fenty Show Vol. 4

SIMI VALLEY, CALIFORNIA – NOVEMBER 09: In this image released on November 9, Rihanna attends Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video at Allied Studios on November 08, 2022 in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Emma McIntyre/Getty Imagesfor Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video)

Rihanna previously hinted at expanding Savage X Fenty to include a kids line in November 2022. “We didn’t get there yet but it’s something that I might do. We’ll see,” she told Vogue. “I would have so much fun with that. Anything in miniature is just so cute.”

As for music, there have been rumors about Rihanna releasing a new album at some point this year and possibly touring in promotion of it. Her partner, A$AP Rocky, confirmed that Rihanna has been working on new music during an interview with Zane Lowe for Apple Music 1 in January. “Yeah, I’m super excited,” he said of Rihanna’s Super Bowl Halftime performance. “This is as huge. This is incredible. I’m so glad that my lady’s back making music again and whatnot, and getting back out there.” Rihanna has kept quieter about her plans for another album.

Rihanna’s Trademark

[Via]

Rihanna Reportedly Files “Fenty Kids” Clothing Line Trademark

by

Rihanna reportedly filed a trademark for a “Fenty Kids” clothing line, although that doesn’t mean she’s starting one anytime soon. However, the trademark does protect the name from use by other entities. Moreover, reports indicate that the star singer and upcoming Super Bowl halftime show performer filed on January 20th.

MIAMI BEACH, FLORIDA – DECEMBER 01: Rihanna attends A$AP Rocky Basel Edition at STORY Nightclub on December 01, 2022 in Miami Beach, Florida. (Photo by Johnny Nunez/WireImage)

Furthermore, the motion describes the trademarked line as including “infant wear, swimwear, hats, underwear, footwear, leggings, socks,” and lots more. In fact, the patent even included baby bibs, booties, caps, and cloth diapers. While it seems hilariously exhaustive, you’d be surprised at how important it is to keep your patent affairs in order. Given Rihanna’s status, exposure, and variety of endeavors, she made a smart move.

Overall, the line’s products support a child from birth to toddler status, at least based on the described items. However, the trademark doesn’t mean that the “Diamonds” artist is guaranteed to launch a line in the future. In fact, it just means that other entities from infringing on the Fenty name.

Meanwhile, Rihanna filed for a trademark of “Fenty Hair” back in March of 2021. According to Highsnobiety, it protects “several hair products, from straightening devices to medicated treatments for dandruff.” Still, the mother of one is busier than ever, with a whole spectacle to organize for next week.

Moreover, Apple Music just launched their “Rihanna’s Road to Halftime” campaign. Among other elements, they’ll release an interview with Rihanna ahead of her Super Bowl performance. Also, the initiative gave fans the chance to listen to her incredible catalog in Spatial Audio. Additionally, new content includes programming for a series on past Super Bowl performances and one dedicated to the star herself.

“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” Apple’s VP of Apple Music and Beats, Oliver Schusser, stated. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”

Still, what do you think of Rihanna filing a trademark for “Fenty Kids”? Whatever the case, let us know in the comments down below. Also, as always, log back into HNHH for the latest on Rihanna and her many hats.

[via]

Kanye West Files New Trademarks That Expands Yeezus Brand

by
kanye west donda chris brown

Kanye West is a man with endless ambitions. The hit producer, who morphed into a Grammy Award-winning artist, is already the dominating music and fashion industry, but Ye wants more. It’s reported that Kanye West filed 17 new trademarks all surrounding the Yeezus brand. Mr. West filed trademarks for amusement parks, NFTs, toys, campaign buttons, clothing, cosmetics, and household items.

The news of Kanye filing trademarks for most of these items comes to no surprise seeing that he’s steady taking on new business endeavors. What fans should be surprised about is the trade mark for NFTs. Kanye didn’t hold back when he expressed how he felt about the metaverse. Back in February, Mr. West wrote on Instagram, “Do not ask me to do a f*****g NFT. Ask me later,” Seemingly later is now because according to his new trademarks, Kanye has a future dealing with NFTs.

READ MORE: Kanye West Signs Boston Celtics Guard Jaylen Brown To DONDA Sports

Along with the new trademarks surrounding the Yeezus brand, Kanye is building a strong roster for his DONDA sports agency. Already he’s partnered with Antonio Brown, signed NFL champion Aaron Donald, and Boston Celtics shooting guard Jaylen Brown just announced his arrival to the squad. “I’m team Ye,” said Brown.

Who knows what Kanye plans on doing with these new ideas, but we’re sure the world wants to know.

The post Kanye West Files New Trademarks That Expands Yeezus Brand appeared first on The Source.