Jake Paul Enters Sports Betting With ‘BETR’ Media Company

Jake Paul Set to Enter Deal with Showtime Sports

Founder and CEO Joey Levy and Founder and President Jake Paul announced the creation of Betr. The first direct-to-consumer micro-betting focused sports betting company.

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As part of the company’s efforts, the two are also launching a new media venture for the next generation of sports fans. Betr is setting out to disrupt legacy gambling and legacy media, with a mission of making sports and betting betr.

Betr is the first direct-to-consumer sports betting company to focus predominantly on micro-betting, a new form of betting that introduces instant gratification to the sports betting user experience by enabling the moments that drive U.S. sports consumption – such as pitches & at-bats of baseball games and plays & drives of football games – to become discrete betting opportunities.

Levy is the co-founder of Simplebet, the B2B technology company that has pioneered micro-betting on U.S. sports by building the machine learning and automation infrastructure to enable this new form of betting to exist at scale.

Paul, who has 70 million followers on social media and is one of the most searched public figures on Google, kicked off the launch of Betr’s media company with a preview of ‘BS w/ Jake Paul,’ the first of many franchises Betr will release as it aims to become the primary media platform for the next generation of sports fans.

The show will feature Jake, arguably the most disruptive athlete-influencer in sports and one of the most famous Gen-Z personalities in the world, along with his celebrity friends taking fans on a journey across the landscape of sports and sports betting through the eyes of an A-list athlete.

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The show sets out to become one of the most viewed and engaged sports shows on digital with each episode featuring Jake, his sidekick co-hosts, and celebrity/athlete guests as they discuss the hottest stories in sports.

In addition to generating brand awareness and affinity for the Betr brand, Betr’s media company will independently generate revenue for Betr, with the company evaluating sponsorship opportunities for ‘BS w/ Jake Paul’ and its other premium content initiatives.

“I co-founded Simplebet to simplify the sports betting user experience – to reconsider why sports betting products felt uninterpretable to the casual fan who had never bet on sports before,” said Joey Levy, Founder and CEO of Betr.

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Quality Control’s Film & TV Divison, Quality Films, Enters Partnership with Artists First

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Quality Films, a division of QC Media Holdings, a major player in the film and television industries, has teamed with Artists First, a production and talent management firm. The joint venture will concentrate on the development, funding, and production of culturally relevant film and television projects with budgets of $10 million and under.

In order to develop compelling narratives for the film and scripted television industries, the two firms will use their top talent clients, musicians, and brands. The projects that are picked for sale or development will be executive-created by both businesses.

Award-winning writers and directors like Jordan Peele, Kenya Barris, and Jon Chu, as well as top actors like Anthony Anderson, Awkwafina, Martin Lawrence, John Travolta, Niecy Nash, and Tracee Ellis Ross, are among the clients of the industry leader Artists First. The Lil Baby documentary UNTRAPPED, which sold to Amazon Prime and had its world premiere at the Tribeca Film Festival, was recently funded by Quality Films. In addition to pre-production work on the Trioscope film Takeover, which will begin filming in Atlanta next month and include QC rapper Quavo, the business is now producing The Impact for BET+ and EOne, which showcases Atlanta’s most significant young entrepreneurs and artists.

“We are beyond excited to align with Brian Dobbins and the stellar team at Artists First,” said Quality Films President Brian Sher. “Our two companies are very like-minded in philosophy and taste, and we know that together we will tell amazing, important and entertaining stories.”

“We are excited to announce our partnership with Artists First. With our combined roster and knowhow, we now have even more tools at our disposal to continue telling culturally-driven stories that make an actual impact at the ground level. This partnership is a no-brainer.”

Kevin “Coach K” Lee COO Quality Control  

“I have a deep amount of respect and admiration for what QC has built and stands for, so the opportunity to join forces is thrilling.  The joint venture between Artists First and QC provides an opportunity to bring groundbreaking stories to the market and continue to define culture.”

– E. Brian Dobbins, co-President of Artists First

The Last O.G. on TBS, Awkwafina is Nora From Queens on Comedy Central, Black-ish, Mixed-ish, and Grown-ish on Freeform, as well as Hit & Run on Netflix are examples of Artists First projects. Netflix’s Flaked and ABC’s The Gong Show are recent productions. In the field of feature films, Artists First also worked on the production of Central Intelligence for New Line/Universal, Keanu for New Line, starring Keegan-Michael Key and Jordan Peele, and Like A Boss for Paramount, starring Tiffany Haddish. Key and Peele on Comedy Central, Married on FX, Running Wilde on Fox, Do Not Disturb on Fox, Reno 911! on Comedy Central, Players on Spike, Hollywood Residential on Starz, and Campus on Oxygen are some other recent creations. Additionally, Spyglass, Broken Road, and Propagate are partners with Artists First in Artists Road, which specializes on low-budget comedies.

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Comic-Con Returns To San Diego After a 2 Year Hiatus

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Comic-Con will return for a full-scale convention in San Diego next week after a two-year hiatus due to the pandemic.  

The event kicks off next Thursday, July 21 and will feature an appearance from William Shatner who’ll talk about the new documentary on his career plus his recent trip to space. 

 Next Friday, rock icon Ozzy Osbourne will unveil a limited edition comic book with Todd McFarlane, creator of the Spawn series, and Amazon will give fans a first look at the new Lord of the Rings series.  

READ MORE: Black Panther to Become A LEGO Movie Revealed At Comic-Con

On Saturday, July 23rd, HBO will present its prequel to Game of Thrones. Returning this year, the Stern Pinball Pop-up Arcade will include all of the latest Stern Pinball machines featuring the award-winning Insider Connected platform.

All Comic-Con attendees are required to wear masks and show proof of vaccination or a negative COVID test within 72 hours. 

Share your thoughts and comments with us on social media.

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Beyoncé Brings Her Entire Catalog to TikTok and Shares First Video

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TikTok users may now create anything they want using Beyoncé’s complete discography as inspiration. Beyoncé’s body of work and the impending new era will be celebrated by the TikTok community worldwide with the new song “Break My Soul” and songs like “Halo” and “Single Ladies.”

The legend recently shared her first TikTok, a collection of imaginative user-generated video that was inspired by her music and persona. In it, she thanked all of the platform’s users for their support and made great promises for the future.

“Seeing y’all release the wiggle made me so happy!” says Beyoncé in the caption. “Thank you so much for all the love for BREAK MY SOUL! – Love B”

You can see  Beyoncé’s first TikTok below.

@beyonce

Seeing y’all release the wiggle made me so happy! Thank you so much for all the love for BREAK MY SOUL! – Love B —#RENAISSANCE #BREAKMYSOUL

♬ BREAK MY SOUL – Beyoncé

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McDonald’s USA & Keke Palmer Surprise Young Leaders with $220K

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 McDonald’s Future 22 is an integrated, creative campaign, launched during Black History Month, that highlights 22 young, Black visionaries who are creating meaningful change in communities across the country.  

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During the 2022 Essence Festival of Culture, McDonald’s furthered its commitment to serving up bright futures by surprising 22 young, Black leaders with $10,000 each — totaling to $220,000 — to help them achieve their community-driven goals, with the help of award-winning actress, singer and entertainer and campaign spokesperson, Keke Palmer.   

“It’s an honor to join McDonald’s to recognize and celebrate these awesome leaders, while also supporting their work and mission,” said Keke. “They are creating bright futures for themselves and the next generation – and, really, all of us – and the excitement on their faces during the McDonald’s surprise gave me joy.”  

During the celebratory event held at Essence Fest last weekend in New Orleans, which McDonald’s sponsored for the 22nd year, Keke and Marissa Fisher, a second-generation McDonald’s Owner/Operator in New Orleans, participated in a fireside chat moderated by McDonald’s Senior Director of Cultural Engagement, Elizabeth Campbell, to inspire Future 22 leaders and provide tips on staying true to one’s mission, finding balance while changing the world and paving the way for others, among other topics.   

“This year’s Essence Fest theme was Black Joy, and we couldn’t wait to celebrate all 22 leaders and bring them to New Orleans, in honor of their accomplishments,” said Campbell. “We certainly could’ve surprised them virtually but making them a part of our Essence Fest moment meant unlocking the additional community of supporters who are McDonald’s Owner/Operators and the Essence Fest family, to further celebrate them and demonstrate our belief in their work. It was more special than imagined, representing our commitment to feeding and fostering the communities we serve.”    

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All weekend long, the Future 22 leaders were invited to celebrate the Essence Festival of Culture 2022 theme of “Black Joy” through different McDonald’s activities, including a celebratory event in their honor, impactful experiences at its branded booth, loads of entertainment, and show-stopping performances.  Future 22 campaign spokesperson Keke Palmer announced the funds during the celebratory event following a fireside chat with New Orleans-based Owner/Operator Marissa Fisher on staying true to one’s mission, creating your own opportunities and finding balance while changing the world. Moderated by McDonald’s Senior Director of Cultural Engagement, Elizabeth Campbell. 

McDonald’s Future 22 and the Essence Fest partnership are two of the many company initiatives that celebrate Black excellence. For more than 65 years, McDonald’s and its Owner/Operators have awarded scholarships to HBCU students, and created impactful partnerships with community organizations like the National Urban League, NAACP, Boys & Girls Clubs of America, and more. And this year, McDonald’s is proud to congratulate the National Black McDonald’s Operators Association for 50 years of entrepreneurial and community excellence. 

Watch the interviews above for more on Keke Palmer and McDonald’s Future 22 campaign.

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Joyner Lucas Releases “Isis” Remix with Winners of Tully Rising Rappers Competition

https://thesource.com/2022/06/06/joyner-lucas-selects-four-emerging-artists-to-collab-for-a-remix-to-his-isis-single-2/

The remix of Joyner Lucas‘ platinum-selling hit “Isis” is now available and it includes four contestants who were chosen from a competition that was first launched in May by his startup Tully.

Joyner offered budding independent artists the option to remix his platinum-selling song, by downloading the “Isis” beat, recording a verse, and sharing it on the app. The remix of the Boston native’s breakthrough song is now available on all major digital service providers. He chose Tone Catra: @catra609, Lex Bratcher: @lexbratcher, Starringo: @iamstarringo, and Kvng Moses: @1kvngmoses.

The goal of Lucas and Dhruv Joshi’s 2015 co-founding of Tully was to use technology to streamline the production of music. The two collaborated to create tools that directly contributed to Joyner’s success as an independent musician, and they are now disseminating these tools to more musicians so that they can maintain complete control over their musical careers. Tully offers a 360-degree array of tools for artists to manage and advance their careers, including guided workflows, structured asset management, templated industry contracts, publishing, and licensing support.

Tully offers more than just music distribution; it also has administrative tools for saving contracts and split sheets, as well as songwriting programs for musicians to play, compose, and record music. Lucas, an independent artist himself, uses a smartphone app that offers all of these capabilities. Independent musicians will be able to obtain royalty-free beats through Tully, own digital copyrights to their works, and more. They will also be able to get 100% of their royalties.

Sony Music Entertainment announced a significant investment into Tully back in April 2020, at the height of the pandemic, and announced an increase of features for the end of that year.

You can hear the new single below.

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Chris Brown Drops “BREEZYVERSE” NFT

Chris Brown NFT

Hip-hop artist Chris Brown appears to be the latest celeb hopping on the NFT bandwagon, dropping his own NFT collection this week in conjunction with the release of his latest album, Breezy.

The NFT collection, called “THE BREEZYVERSE,” consists of 10,000 3D animated NFTs with sound and visual effects implemented on the Ethereum blockchain. The public sale went live on Friday. An Instagram post on the NFT’s official channel @thebreezyverse announced: “PUBLIC SALE IS LIVE! Click the link in bio to get your own official @chrisbrownofficial NFT now! Our exclusive utilities are rolling out now and throughout the upcoming tour. The journey has just begun!” Brown also shared an animated clip showcasing some of the NFT’s artwork on his own Instagram page hyping up the release.

According to the NFT’s official website, the collection “creates an intimate connection to Chris’s creativity and artistic talents” and is designed to “bridge the gap between the artist and his fans around the world.”

Chris Brown BREEZYVERSE NFT post
Chris Brown BREEZYVERSE NFT post

Some perks (called “exclusive utilities) for NFT holders include VIP concert tickets, exclusive artist meet and greets, music video wardrobe access, video calls with Brown, and some of Brown’s original art on canvas.

Brown is one of many celebrities that has attempted to create their own NFT in recent months. NFT stands for non-fungible token and is defined as a digital asset that represents a real-world object such as art, music, animation, games, or other physical asset. NFTs are bought and sold online on a variety of dedicated NFT marketplaces.

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Kevin Hart and HARTBEAT Set to Take New Special to the Metaverse

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With the launch of Confessions from the Hart, a 30-minute animated anthology based on his well-liked IGTV series of the same name, Kevin Hart and his multi-platform entertainment company HARTBEAT announced today the first of a series of Kevin Hart Nation Web3 experiences.

In celebration of Kevin’s birthday, the special debuts exclusively on The Roku Channel on Wednesday, July 6, and invites viewers inside his virtual world with an unprecedented streaming and Metaverse bonus episode release. The Roku Channel, which reaches an estimated 80 million households in the US, is the only place where Roku Originals can be found (Q4 2021).

With the Roku Original special Confessions from the Hart showing moments from Hart’s life, as told by him, viewers will get a front-row seat to Hart’s most immersive and personal experience to date. Every episode will feature Hart’s open, first-person description of previously untold tales about his life, career, relationships, and journey.

A hub dedicated to all the Kevin Hart content available for free on The Roku Channel, including Roku Originals Die Hart, Cold as Balls, Exit Strategy, Straight from the Hart, Real Husbands of Hollywood, and more, will be featured alongside the exclusive premiere of the special on The Roku Channel.

Hart will release his first-ever NFT collection to commemorate his entry into Web3, which will reflect both him and the characters he plays in the special. The NFT will act as a key to open upcoming Confessions from the Hart special content. Exclusive member advantages in Kevin Hart Nation IRL and Metaverse experiences, such as future extra content and tickets to the forthcoming Kevin Hart tour, are also provided via the Confessions from the Hart NFT.

“My favorite thing to do is make people laugh, and with HARTBEAT’s expansion into the Metaverse and Web3 we will have exponential opportunities to bring humor and comedy to a whole new audience.  I am so proud of my team for their forward thinking and ingenuity,” said Kevin Hart. “With this new technology we will be able to continue expanding our footprint into the new technological frontiers of content creation.” 

“Kevin has always been one of the most forward-thinking and entrepreneurial entertainers in the industry, tapping into new technologies to connect with audiences. His entry into the Metaverse is another example of HARTBEAT’s commitment to connecting with fans wherever and whenever they consume content,” said Jeff Clanagan, President & Chief Distribution Officer at HARTBEAT Media. “‘Confessions from the Hart’ is the first in a series of Metaverse activations as we expand IP across innovative distribution touchpoints. We look forward to creating more experiences that complement traditional linear platforms and physical event experiences that Web3 natives and mainstream audiences can enjoy.”

“The Roku Channel and HARTBEAT have a strong, longstanding partnership and we are proud to continue expanding the ways in which we collaborate to provide free premium content, including Roku Originals, VOD and FAST programming under the LOL brand,” says David Eilenberg, Vice President and Head of Roku Originals, Roku, ‘Confessions from the Hart’ is a perfect example of the thoughtful, inventive, and hilarious fare Kevin and his creative team have become known for worldwide, and we’re excited to bring it to millions of streamers via The Roku Channel.”

Starting on Thursday, July 7th, fans and collectors can visit web3.kevinhartnation.com to acquire one of the 10,000 exclusive “Confessions from the Hart” NFTs with a credit card or Ethereum. On KevinHartNation.com, Web3 efforts are now fully operational.

You can learn more about the collection here and see the NFTs below.

Visual Portfolio, Posts & Image Gallery for WordPress

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Charlamagne Tha God and iHeartMedia Announces Inaugural Black Effect Podcast Festival

Comedy Central Announces "Tha God’s Honest Truth with Lenard 'Charlamagne' McKelvey"

The first-ever Black Effect Podcast Festival has been announced by iHeartMedia and Charlamagne Tha God to honor, elevate, and amplify Black voices in the podcast sector. The event will occur at the Avant Gardner, Brooklyn Mirage, on Sunday, August 28. Charlamagne Tha God will attend the festival with some of the most well-known figures from the Black Effect for a day packed with enlightening panel talks and live podcast tapings geared for budding podcasters in the Black community. Lil Duval, a comedian, and Nyla Symone, a DJ and personality for Power 105.1, will serve as the festival’s host.

The most popular Black Effect podcasts, including “The 85 South Show,” “All The Smoke,” “We Talk Back,” “Reasonably Shady,” “Black Tech Green Money,” “WHOREible Decisions,” and “The Trap Nerds Podcast,” will be recorded live as part of the festival. The Business of Podcasting Panel with Dollie S. Bishop, President of Production and Creative Development for the Black Effect Podcast Network, and Charlamagne Tha God will also feature thought-provoking and educational talks for ticket holders.

“The Black Effect Podcast Network was created to amplify Black voices for new and established content creators and storytellers, giving them a space to showcase their creative vision in the ever-growing podcast game,” said Charlamagne Tha God. “I’m excited to celebrate the first-ever Black Effect Podcast Festival, where talented Black creators and aspiring podcasters will come together for a day to uplift and inspire one another. This festival is for the culture and is one of many events the network will host for the Black community.”

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For Black creators looking to have their voices heard in the podcast industry, the Black Effect Podcast Network has emerged as the go-to venue. Launched in September 2020, the Charlamagne Tha God-curated Black Effect Podcast Network has since premiered 32 shows with a stellar lineup of marquee talent and culture-changing voices dedicated to illuminating, educating, and entertaining viewers. Black culture’s most influential and dependable voices are brought together to inspire discussions on social justice, pop culture, sports, mental health, news, comedy, and more.

Nissan is the sponsor of the Black Effect Podcast Festival and will have a fun activation there for participants. A pop-up market exhibiting goods from Black entrepreneurs, a family game room, and a picture booth are just a few of the many exciting activities and games the festival will provide.

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