Apple has agreed to pay $95 million to resolve a long-running legal battle accusing it of using its virtual assistant, Siri, to eavesdrop on unsuspecting users. The proposed settlement, filed in federal court in Oakland, California, aims to settle a lawsuit that has been ongoing for five years. The case centers on claims that Apple secretly activated Siri on iPhones and other Apple devices, recording private conversations even when users didn’t utter the trigger phrase, “Hey, Siri.”
Gotta admit, we all had our fears. Now this kind of validates much of the concerns that Siri has been listening!
Here’s A Background of Siri and Privacy Concerns
Siri, Apple’s voice-activated assistant, was launched in 2011 as a key feature on iPhones and later expanded to other Apple devices, including iPads, Macs, and HomePods. Siri was designed to help users perform tasks such as sending messages, setting reminders, and searching the web, all through voice commands. Over the years, however, concerns have been raised about the amount of personal data Siri collects and how it handles that data.
While Siri is intended to respond only when a user activates it with the “Hey, Siri” command or by pressing a button, the lawsuit alleges that the assistant was sometimes activated without explicit user input. These unauthorized activations allegedly led to recordings of private conversations, which were then shared with third parties, including advertisers, to refine targeted advertising strategies.
Now Onto The Allegations and Settlement
The lawsuit, which spans over a decade, asserts that Apple violated users’ privacy by secretly recording conversations and sharing the data with advertisers. Some of these recordings allegedly took place without users’ knowledge or consent, even when they hadn’t invoked Siri. The lawsuit claims that these recordings were part of a broader effort to help advertisers tailor ads to consumers based on their conversations, suggesting that Apple used private, unspoken information to boost advertising revenues.
Is this advertising 101 or corporate greed at it’s finest?
In a court filing on Tuesday, Apple agreed to settle the case with a $95 million payout, though the company has not admitted to any wrongdoing. According to court documents, the settlement will provide compensation to consumers who owned an eligible Apple device between September 17, 2014, and the end of 2023, including iPhones, iPads, and other Siri-equipped products.
Okay, What Do Consumers Stand to Gain?
If the settlement is approved, affected consumers could receive up to $20 per Siri-enabled device. However, the final payout may be adjusted depending on the number of claims filed, with only an estimated 3% to 5% of eligible consumers expected to take part. Each eligible consumer can file for compensation for up to five devices.
$20 bucks may not sound like much but some of us have like 5-10 apple devices per household!
The $95 million payout represents a small fraction of Apple’s enormous profits over the past decade. Since 2014, the company has earned over $705 billion in profits, and while the settlement is significant, it pales in comparison to the $1.5 billion in damages that the plaintiffs’ legal team estimated Apple could have faced if the case had gone to trial and resulted in a ruling against the company for wiretapping and privacy violations.
Of Course There’s Next Steps and Legal Fees
The settlement is not yet final. A U.S. District Judge, Jeffrey White, must approve the terms, with a hearing scheduled for February 14, 2025, to review the settlement details. If the deal is approved, the funds will be distributed to eligible consumers. Additionally, the lawyers representing the plaintiffs are requesting up to $29.6 million in fees and expenses for their work on the case.
This settlement marks a significant chapter in the ongoing debate over tech companies’ handling of user data and privacy. While Apple is not admitting to any legal violations, this case underscores the growing concern over how much personal information tech giants can gather, often without users’ full awareness. As the legal landscape around digital privacy continues to evolve, the outcome of this case may have broader implications for both consumers and the tech industry.
What do ya’ll think, should we deactivate Siri as a precaution or even in protest? Let us know!
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