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Snipes Pro Breaking Tour Hits The Road for 12 Events Across U.S.

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The Pro Breaking Tour, the premier professional competition series for breaking in the United States and Canada, has just announced an electrifying new partnership with Snipes, the leading destination for streetwear and sneakers, to bring this groundbreaking dance form to new heights. The tour will kick off on May 28th with a 3-day breaking event in Seattle.

The Pro Breaking Tour, with its legacy of over 200 prize money competitions across the globe, has become a leading platform for showcasing the skill and artistry of breaking. The tour has seen thousands of registered competitors and several tiers of sponsored events, including the Champion Series and the Challenger Series. And now, Snipes, renowned for its unparalleled selection of sneakers and streetwear, will join the tour as a major sponsor.

The Pro Breaking Tour, powered by Snipes, will be taking the show on the road to 12 cities across the United States. These electrifying events will feature the world’s most talented dancers, and thrilling competitions.

  • Massive Monkees Day – Seattle WA – May 28th 
  • Rock City – Los Angeles, CA – July 1st 
  • United Styles – Boston, MA – July 16th 
  • Deuces Wild – Atlanta, GA – August 19th 
  • Who Got the Props – Detroit, MI – September 2nd
  • Philly Open – Philadelphia, PA – Sept 9th 
  • Bboy City – Austin, TX – Sept 23rd-24th
  • Pro Breaking Tour Invitational – Miami, FL – TBA
  • Pro Breaking Tour Open – New York, NY – Oct TBA
  • Temple Rock – Miami, FL – October 21st-22nd
  • Freestyle Session World Finals – Los Angeles, CA – November 11th-12th

The Pro Breaking Tour will kick-off in Seattle during Memorial Day Weekend with a three-day event featuring the Massive Monkees. From May 27th to May 29th, prepare to witness the epitome of breaking artistry, as the preliminaries take place on 5/27 at Pier 62, followed by the main event at the illustrious Neptune Theatre on 5/28. And as a grand finale, Massive Monkees will be throwing a sizzling youth battle at Seattle Center and a bustling community jam and BBQ at Jefferson Park on 5/29. This three-day extravaganza is a must-attend event, showcasing the raw, captivating talent of breaking at its finest. 

“We are thrilled to partner with the Pro Breaking Tour,” said Paula Barbosa, VP of Marketing for SNIPES. “Breaking is an essential part of our culture and the sneaker community. Our passion for style and self-expression aligns with the spirit of breaking. Our partnership is a natural fit, and we can’t wait to see what we will achieve together.”

Breaking has a rich history that dates back to the hip-hop movement of the 1970s. It has since evolved into an international phenomenon that has inspired countless dancers and fans alike. The addition of breaking to the 2024 Paris Olympic Games as a medal event, marks a significant milestone for this unique dance form. This momentous occasion has paved the way for breaking to gain even more visibility and respect as a professional sport.

The post Snipes Pro Breaking Tour Hits The Road for 12 Events Across U.S. appeared first on The Source.

M Huncho Connects With 3 Rising European Talents For New Globe-Trotting Team-Up

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All Images via SNIPES / Jordan

To help the trio forge international connections and introduce themselves to the UK’s rap, trap and drill scenes, M Huncho was the perfect choice; an artist who’s made a career out of bridging the rap-drill divide and even taking it into mainstream spaces, all without compromising on the content and without taking off that iconic mask.

We managed to catch up with Huncholini briefly and he was as enthusiastic about the concept as the three young artists, not least because it gave him an opportunity to give back. “Ultimately, I have to remember where I started,” he told Complex. “I wouldn’t be here without the support of the platform where I released my first freestyle. There is so much talent out there and I think it’s important to shed light.” 

For someone as versatile as M Huncho, it seems like a no-brainer. Turin-raised Axell, for example, is a man after his own heart, a dyed-in-the-wool drill and rap head whose mixture of explosive on-mic energy balanced with a tendency towards melodic makes him the most obvious and natural fit for a team-up with M Huncho. On the flip side is Madrid-based DEVA whose moody, sultry brand of R&B backed with bouncy reggaeton-leaning rhythms could draw something new but entirely fitting out of Huncho. Somewhere in the middle of all of that is French rap, trap and R&B hybrid Vicky R, an artist with scattergun flow whose as comfortable on both rap and R&B productions as Huncho himself. Regardless of how closely they seem to match up with M Huncho’s style, all three are brimming with an insatiable energy that would make for a wildly successful big-name, cross-border collab.

They’ve been in the studio together already, hard at work on a track and a video to go with it. Both are being kept under lock and key for now, with the grand unveiling on March 30, so we can only speculate about how their four respective sounds coalesced in the booth, but the stills we can exclusively share with you below suggest something pretty epic.

Coi Leray Announces New Clothing Collaboration With SNIPES

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Coi Leray always refers to herself as a trendsetter. In fact, her 2022 debut studio album was titled Trendsetter. The LP featured Nicki Minaj, Fivio Foreign, Lil Durk, Polo G, Pooh Shiesty, and more. Since then, the Jersey native has continued ascending and setting trends. Her Nov. 2022 single “Players” took off immediately after its release. Going viral on TikTok and climbing the charts, “Players” was just another example of Coi’s star power.

Along with musically, Coi’s fashion sense also proves how much a trendsetter she can be. In February alone, she joined in on the hype train on the clunky red MSCHF boots. Additionally, she popped out at Milan Fashion Week donning several unique fits. But, most importantly, she just announced an exciting new clothing deal.

Coi Leray And SNIPES’ Collection

On Saturday (Feb. 25), Coi Leray and German brand SNIPES announced their Q1 clothing collection. Including lightweight cargo pants, lax t-shirts and zip-up jackets, the fits contain many pockets and are mostly in neutral colorways. Along with the release, SNIPES’ VP of Marketing Paula Barbosa released a statement. “Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” she said. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

Along with the announcement, Coi posted a teaser video for the collection on Instagram. “Who says you can’t work hard and still enjoy yourself?” she says in the clip. “Can’t tell me nothin’. I’m a trendsetter, and I’mma do what I want. If I can’t have success on my time, then what it is really worth? It’s me, Coi, at the center. Every day is another chance to go get it. We all got the same 24 hours. What you choose to do with yours is on you. No matter what, I’mma always have fun. That’s really all that matters for real. No matter what happens in life, no matter the situation, I’mma always stay true to myself.” Coi’s identity as a trendsetter keeps evolving and progressing, and SNIPES has surely caught on.

[Via]

Coi Leray Becomes The Face Of SNIPES’ New Apparel Collection

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SNIPES, the premier streetwear and sneaker retailer, is thrilled to announce its latest partnership with multi-platinum recording artist Coi Leray. As the face of SNIPES’ new Q1 streetwear apparel campaign, Coi will bring her signature flair and bold energy to the brand’s already diverse and stylish offering.

With a meteoric rise to fame, Coi Leray is a force to be reckoned with. Known for her unapologetic lyrics and eclectic personal style, she has quickly become a notable superstar in the music industry. In partnering with SNIPES, Coi brings her unique style and sensibility to the world of fashion and streetwear, and offers a fresh perspective to the brand.

Take a journey with Coi Leray and experience a day in the life of the multi-platinum artist in SNIPES’ Q1 apparel collection campaign video. Through the lens of a GTA-style game with Coi Leray as the main character, the video opens with Coi navigating the bustling streets of Miami and exploring the Snipes 2.0 store. Amidst the frenzy of a green room moments before a performance, Coi tries on an array of outfits from the SNIPES Q1 apparel collection with her stylist. In a candid moment of reflection, Coi speaks passionately about her path to success, the inspiration behind her music, and the authenticity and originality that fuels her drive. The video builds up to a climactic moment as she confidently walks out of the green room and towards the stage, ready to give her all to her fans. This video is a celebration of Coi’s artistic journey, and a testament to her unique vision and unstoppable spirit.

“Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” says Paula Barbosa, VP of Marketing for SNIPES. “We are excited to collaborate with her to bring a fresh perspective to our Q1 collection, and we can’t wait for our customers to experience the unique energy that Coi brings to the brand.”

The SNIPES Q1 apparel collection is the perfect blend of streetwear and fashion, catering to the discerning tastes of today’s sneakerheads. Featuring a wide variety of versatile and functional pieces, the collection includes must-have items like hoodies, leggings, nylon jackets, pants, and more. The pieces in the collection are designed to be versatile and stylish, making them perfect for everyday wear. Whether you’re looking for a cozy outfit to wear on a lazy day or a statement piece to make a bold fashion statement, the SNIPES Q1 streetwear collection has you covered. The Q1 collection is now available in all SNIPES stores and online at snipesusa.com

The post Coi Leray Becomes The Face Of SNIPES’ New Apparel Collection appeared first on The Source.