Saweetie

Saweetie Encourages Female Athletes To ‘Get It Girl’ As Champion’s New Culture Consultant

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Saweetie is hip-hop’s undisputed queen of brand partnerships. Sure, Megan Thee Stallion and Doja Cat have fast-food deals, but Saweetie’s the one who kicked it all off with the McDonald’s meal inspired by her viral favorite food concoctions. She’s also got deals with Crocs (a co-sponsorship with Hidden Valley Ranch, also inspired by her revelation she likes to apply the dressing to more than just salad), MAC Cosmetics, and Amazon. So it comes as no surprise that she announced a new one this week, this time tapping into her history as a multi-sport athlete.

Saweetie is now Champion’s first-ever “Global Culture Consultant,” appearing in the sports apparel brand’s “Get It Girl” campaign (named for the Saweetie song of the same name, which also appears in a Beats By Dre ad) and throwing a spotlight on 12 collegiate athletes who have the “confidence to play by their own rules and look good doing it.” The women featured in the campaign are receiving more than just the look, too; Champion is providing access to Champion executives as mentors of entertainment, marketing, and media as well as sports.

“My relationship with Champion runs deep, as an athlete and lover of streetwear,” Saweetie said in a press release. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”

You can find out more about the campaign here.

Saweetie Named Champion’s Global Culture Consultant, Appears in New ‘Get It Girl’ Campaign

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Champion made the world’s first sports bra as an effort of celebration. Today, Champion has announced Saweetie as the first-ever Global Culture Consultant. Champion is also launching “Get it Girl,” a new swag(her)-filled campaign that highlights trendy solutions that female athletes can feel at ease in both on and off the field.

Champion and Saweetie have teamed together to give female athletes a spotlight by highlighting the “Champion Circle,” a group of 12 different female collegiate athletes that have the “Get it Girl” confidence to play by their own rules while looking nice. The athletes in the inaugural “Champion Circle” represent more than seven colleges and universities around the country and compete in a variety of sports such as basketball, cheerleading, and track and field.

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With her “Get it Girl” song, Saweetie, a former athlete, is unifying all female athletes and working to promote the next generation of female stars. Each member of the “Champion Circle” is featured in the campaign with Saweetie, dressed in apparel that shows their individual style, swagger, and skill, as well as the latest Champion lines, such as Soft Touch Sports Bras and Leggings. The “Champion Circle” will also receive a two-year Name, Image, and Likeness (NIL) investment as official brand ambassadors, as well as mentorship in the fields of sports, entertainment, media, and marketing. The inaugural “Champion Circle” has 12 outstanding female athletes who are different not only in race, but also in sports.

The athletes selected are:
● Maya Brady: University of California, LA, Softball
● Alissa Pili: University of Southern California, Basketball
● Anna McClure: Ohio State, Volleyball
● Destiny Martin: Winston Salem State University, Cheer
● Helena Sampaio: University of Southern California, Soccer
● Logan Eggleston: University of Texas, Volleyball
● Morgan Lewis: Ohio State University, Track & Field
● Natalie Chou: University of California, LA, Basketball
● Norah Flatley: University of California, LA, Gymnastics
● Nyla Jones: North Carolina A&T, Cheerleading
● Sophia Hartwell: University of California, LA, Track & Field
● Ziyah Holman: University of Michigan, Track & Field

The post Saweetie Named Champion’s Global Culture Consultant, Appears in New ‘Get It Girl’ Campaign appeared first on The Source.

Fans Can’t Believe Saweetie’s Mom Isn’t Actually Her Sister In Stunning New Photos

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This past weekend, Saweetie was honored with the Game Changer Award at Billboard‘s 14th annual Women In Music event in Inglewood. While the Bay Area rapper behind “My Type” and “Best Friend” also performed the new track “Closer”with HER at the event, it was her date for the evening who had everyone talking.

Saweetie’s mom, Trinidad Valentin, actually presented the Game Changer Award to her daughter. Before the show, Saweetie posted a series of selfies on her Instagram and her Twitter accounts of her and Valentin’s look for the evening. It didn’t take long for social media to be ablaze and in disbelief that her Mom looked very much like she could’ve been her sister.

“Momma ate her up. Also if you told me that saweetie’s mom was a secret older sister of Jhene Aiko I would definitely believe you,” one user said, while another replied on Twitter, “Your mom!? If you said your sister I so would have believed you.” “Yall look like sisters. Not mom and daughter,” said one Instagram commenter. Another simply cited how they both looked stunning with, “She literally get it from her mama, beautiful!”

The caption on Saweetie’s post says “mahal kita mamaaa,” which in Tagalog means “I love you mom.” It’s a nod to Saweetie’s Filipino heritage from her mother’s side. Check out the photos on Saweeties’s Instagram below.

Saweetie is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Saweetie’s Mom Is Like Whoa, Lola Brooke Drop Hot One, Sevyn Streeter And Lady London Stunt On Em, Omeretta Latto, And More!

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Single Ladies

In this week’s Single Ladies, Saweetie changes the game (but her mom steals the show), Lola Brooke pops out a new hit, Sevyn Streeter and Lady London sear the red carpet while Omeretta and Latto activate like the Wonder Twins with a hot new remix. Saweetie (And Mom) Storm The Billboard Women In Music Awards […]

Saweetie’s Mom Is Like Whoa, Lola Brooke Drops It Hot, Sevyn Streeter And Lady London Stunt On Em, Omeretta Latto, And More!

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Single Ladies

In this week’s Single Ladies, Saweetie changes the game (but her mom steals the show), Lola Brooke pops out a new hit, Sevyn Streeter and Lady London sear the red carpet while Omeretta and Latto activate like the Wonder Twins with a hot new remix. Saweetie (And Mom) Storm The Billboard Women In Music Awards […]

Doja Cat, HER, And Saweetie Perform At The 2022 Billboard Women In Music Event

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Last night, the 14th annual Billboard Women In Music event was held at the YouTube Theater in Inglewood, California to honor women in the music industry who have made significant strides or impacts in the past year. The event, which made its return after being canceled last year, awarded such honors as Woman Of The Year, Impact Award, Powerhouse Award, Innovator Award, Trailblazer Award, and Executive Of The Year. As with many awards events, the Women In Music conference also featured live performances from many of its honorees, including Doja Cat, HER, Saweetie, and more.

For Doja Cat’s stripped-down performance of “Alone” from her 2021 album Planet Her, the singer and rapper appeared in a hot pink cloak gown accompanied by piano and light strings on the darkened stage. Beginning without percussion, the instrumentation featured a slow build that never quite resolved, giving an understated appeal to Doja’s usual bombastic onstage antics.

Meanwhile, Saweetie performed her new song “Closer” — sans collaborator H.E.R. — keeping the “Icy flight attendant” aesthetic of the song’s video alive for the stage. In this case, Saweetie and her dancers wore bedazzled gold uniforms as they performed some extremely “disco queen” choreography perfect for the song’s ’70s dance vibe.

Saweetie’s fellow Filipino-American performer HER, meanwhile, delivered an acoustic take on her song “Fate.”

You can watch the performances above or on Billboard.com.

Saweetie Explains The Inspiration Behind Her Buzz Cut

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In an interview at Power 106 in LA  with radio personality Bryana, The Closer rapper explained that meditation is what inspired her to shed the energy attached to her hair. When asked about what inspired her to completely do the buzz cut sweetie answer with an unexpected response. “Meditation, as crazy as it sounds, I found so much clarity in myself,  I wanted to start over and I did research about hair and hair holds a lot of energy and I really wanted to just to feel new and fresh with this new music, I won’t say new me but elevated me” She says.  “ I really just wanted to start over again.”  What does elevated Saweetie look like you ask? The new calm Saweeetie simply responds with:  “She meditates she’s centered, she has clarity she knows what she wants, she puts her foot down, I feel like before I discovered meditation it was just ‘yes, yes I’ll do it’ no matter how bad my body felt if the opportunity was great I just said yes and I kept running down my mental, my spiritual, my physical.  But how am I going to continue to work if I’m deflated so I think that I have established more boundaries around me in the mental space, in the business space as well and I think everyone should do that.  See the interview below.  

The post Saweetie Explains The Inspiration Behind Her Buzz Cut appeared first on The Source.

Saweetie Cancels ‘Icy Season’ To Work On Her Album, Which Should Be Out By Summer

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Saweetie fans have been patiently waiting for her debut album, Pretty Bitch Music, for what might seem like forever after she delayed the album multiple times despite having huge hits in “My Type,” “Tap In,” and “Best Friend.” To hold them over, she initially planned to release an EP, Icy Season, in the first quarter of 2022, but now it seems even that plan has changed — but for a good reason. In a new interview with Billboard, the Bay Area rapper explained that she nixed the EP to lock in on finishing the album, which she now says should be out by summer.

She also explains why putting out her debut album has at times seemed such a halting, laborious process. “Sometimes our hit song is bigger than us and we’re just thrown into the game,” she says. “When you get signed, the label wants a hit. They want a return on their investment, which I understand. But it’s important for artists to understand themselves before they start seeking for hits. Because if you don’t know yourself, you don’t know your music.” She also doesn’t want to rush the process, as she feels she did with 2018’s High Maintenance and 2019’s Icy, and doesn’t “want to be safe anymore. Now it’s time to experiment.”

Considering she’s reportedly got a song in Tagalog, as well as Latin collab according to Billboard, it sounds like she’s expanding what the expectations of her album should be. Hopefully, she’s able to meet her own self-imposed deadline and live up to the potential she’s shown over the past few years.