Mike WiLL Made-It and MoneyBagg Yo Sit Courtside at NBA In-Season Tournament After Dropping “Now or Neva” for ESPN

Benny The Butcher Drops New Single, Announces Release Date For Def Jam Debut Album

Grammy-award-winning producer Mike WiLL Made-It and multi-platinum rapper MoneyBagg Yo took center stage at the Milwaukee Bucks vs. Indiana Pacers game in the T-Mobile Stadium in Las Vegas. The duo graced the courtside seats to debut their latest collaboration, “Now or Neva,” the official NBA anthem for ESPN’s in-season tournament. The track premiered this week during Monday Night Football, marking Mike WiLL’s second release since being named the Lead Producer for the NBA on ESPN’s 2023-24 season.

Following the success of “Different Breed” featuring Swae Lee and Latto, Mike WiLL’s initial drop for ESPN, “Now or Neva” is a gritty hustler’s anthem, exuding determination and ambition. The lyrics reflect an unwavering pursuit of success, resonating with sentiments like “Can’t believe I made it” and “It’s go time.” The track encapsulates the relentless hustle and triumphant spirit, making it both an NBA season anthem and a celebration of life’s pivotal moments.

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The post Mike WiLL Made-It and MoneyBagg Yo Sit Courtside at NBA In-Season Tournament After Dropping “Now or Neva” for ESPN appeared first on The Source.

Mike WiLL Made-It, Latto & Swae Lee Celebrate Premiere of “Different Breed” Courtside at Lakers-Clippers Game

Mike WiLL Made-It, Latto & Swae Lee Celebrate Premiere of "Different Breed" Courtside at Lakers-Clippers Game

On Thursday night, Grammy-winning and multi-platinum producer Mike WiLL Made-It celebrated a historic moment as he premiered his track “Different Breed” at an NBA game. Seated courtside during the Lakers vs. Clippers game, Mike WiLL was joined by song collaborators Latto and Swae Lee as the single made its world live debut during the third quarter of the highly anticipated game.

This event marked a significant milestone for Mike WiLL, who recently became the first-ever Lead Producer for the 2023-24 NBA season, marking a groundbreaking fusion of music, sports, and culture. “Different Breed” was released in collaboration with ESPN last month and made its debut on the NBA Tip-off TV spot and the NBA season opener.

The partnership with the NBA and ESPN involves custom music strategies for various key NBA moments, including the NBA In-season Tournament, Christmas Day, Saturday Primetime matchups, NBA Play-in Tournament, NBA Playoffs, and NBA Finals. This collaboration underscores the growing synergy between music and sports.

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The post Mike WiLL Made-It, Latto & Swae Lee Celebrate Premiere of “Different Breed” Courtside at Lakers-Clippers Game appeared first on The Source.

Mike WiLL Made-It Teams Up with ESPN for “Different Breed” Single Release

Mike WiLL Made-It Teams Up with ESPN for "Different Breed" Single Release

Grammy-winning and multi-platinum producer Mike WiLL Made-It is set to drop his electrifying new single, “Different Breed,” featuring Latto and Swae Lee. The track will be unveiled in ESPN’s NBA Tip-off TV spot coverage to promote the upcoming NBA season. This marks the third consecutive year that ESPN has engaged Mike WiLL as the lead music producer for their custom music strategy.

Mike WiLL’s latest single, “Blood Moon,” featuring Lil Uzi Vert, has been well-received, and his participation in this project was expected given his remarkable track record of producing chart-topping hits for a multitude of hip-hop and NBA artists, including Kendrick Lamar, Miley Cyrus, Nicki Minaj, and Future, among others.

ESPN’s custom music strategy involves collaborating with artists and producers to create music that complements significant NBA moments. These moments include the NBA In-season Tournament, Christmas Day, Saturday Primetime matchups, NBA Play-in Tournament, NBA Playoffs, and NBA Finals.

“It didn’t take us long to figure out that Atlanta music, Mike WiLL, and NBA on ESPN were a strong cultural fit,” said Curtis Friends, Vice President of Sports Marketing, ESPN. “Mike WiLL Made-It is cooking up his recipe for the NBA on ESPN custom music strategy that will set the tone for fans throughout the season.”

“This is the perfect partnership because I make the music people want to ball to,” Mike WiLL added.

The ESPN promotion featuring “Different Breed” made its debut on October 16 during ESPN’s Monday Night Football and will continue to air on linear, social, and production channels leading up to ESPN’s NBA opening night on October 25, featuring matchups between the Boston Celtics vs. New York Knicks and Dallas Mavericks vs. San Antonio Spurs.

The post Mike WiLL Made-It Teams Up with ESPN for “Different Breed” Single Release first appeared on The Source.

The post Mike WiLL Made-It Teams Up with ESPN for “Different Breed” Single Release appeared first on The Source.

Mike WiLL Made-It, Swae Lee, And Latto Are A “Different Breed” On Their New Single

Marietta, Georgia trap producer Mike WiLL Made-It is back with some more heat. He has been crafting hits for years now, that is no secret. He really became popular making beats for the rap duo Rae Sremmurd in the mid-2010s. Since then, Mike has continued to etch himself amongst the greatest of this generation.

Over the past few months, he has hit the studio to team up with some big-time talent. Mike WiLL Made-It got the ball rolling, linking with J. Cole to craft a beat for Lil Uzi Vert. All three made an absolute banger with “Blood Moon.” Uzi spits and rides the instrumental perfectly. Following that, Cole went back to rapping on the next single with Gucci Mane. “There I Go,” the name of that song, will appear on Guwop’s album Breath of Fresh Air due on October 17.

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Listen To “Different Breed” From Mike WiLL Made-It, Swae Lee, And Latto”

Now, this latest track, featuring Swae Lee and Latto, is Mike’s second single of the year. He produced this one with the icon, Scott Storch. Both are rapping about how they are stars in the industry. There is no word on a new Mike project, but these two solo tracks could be on one. He has not dropped an LP since 2018’s Edgewood (41E Edition).

What are your initial thoughts on this brand new single from Mike WiLL Made-It, Swae Lee, and Latto, “Different Breed?” Is this the best single that the producer has put out this year? Who had the better performance on the track, Swae or Latto? We would like to hear what you have to say about all of this. With that in mind, be sure to leave all of your thoughts and opinions in the comments section below. Additionally, always keep it locked in with HNHH for all of the latest breaking news around Mike WiLL Made-It, Swae Lee, Latto, as well as the rest of the hottest song drops.

Quotable Lyrics:

Yeah, coming in hot, I ain’t doing no bench warming
Pop out with another one I thought she said something
Talking from the bleachers, I won’t let them get to me
I came in the game, and then the rest was history
Yuh, baby I been ballin’
I’m a problem, that’s for sure

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Gucci Mane, J. Cole, And Mike Will Made-It Master The Formula On Their New Collab, ‘There I Go’

Gucci Mane has another hit on his hands. A feature from J. Cole and production by Mike Will Made-It is the formula for a hip-hop hit, and on his latest single, “There I Go,” Gucci reminds us of why he’s maintained his longevity.

For nearly two decades, Gucci has consistently delivered on quality hip-hop and trap music projects, and his tenacity has certainly paid off. He is currently gearing up to release a new album called Breath Of Fresh Air, which is already proving to be promising.

“Gucci Mane and J. Cole the collaboration / They poked the bear and woke the bear up out of hibernation / These boys exaggeratin’, do a lot of fabrication / But ain’t no gimmicks in my gang, this sh*t ain’t animations / Now Mike Will Made-It and Gucci Mane slayed it,” raps Gucci on his verse.

The line “Mike Will Made-It and Gucci Mane slayed it,” arrives as a full circle moment, which began in Mike Will’s early days as a producer in 2007. On a song called “Star Status,” Gucci raps, “Mike Will made it / Gucci Mane slayed it.” This line inspired Mike Will so much, that it spawned his signature “Mike Will Made-It” producer tag.

You can listen to “There I Go” above.

Breath Of Fresh Air is out 10/13 Via 1017 Global Music and Atlantic Records. Find more information here.

Gucci Mane is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Mike WiLL Made-It Delivers New Single “Blood Moon” Feat. Lil Uzi Vert

Mike WiLL Made-It Delivers New Single "Blood Moon" Feat. Lil Uzi Vert

Powerhouse producer Mike WiLL Made-It and rap sensation Lil Uzi Vert have ignited the music scene once again with their dynamic collaboration, “Blood Moon,” released under Giant Music. The fiery single, premiering on Apple Music’s New Music Daily at 9 am PT/12 pm ET, showcases the unparalleled synergy between the two artists. Mike WiLL’s signature production expertise harmonizes effortlessly with Lil Uzi Vert’s lyrical finesse.

Lil Uzi Vert’s verses in “Blood Moon” weave a captivating tale of aspiration and reality, painted vividly with lines like “Stepped in this b*tch like a killa” and “Sike now b*tch I live in a penthouse.” These lyrics illustrate a journey from modest origins to the pinnacle of opulence, with success symbolized by the metaphorical penthouse. The melodic beats and rhythmic cadence infuse the single with infectious energy, creating an irresistible groove that magnifies Uzi’s magnetic lyricism.

With its contagious rhythms and collaborative brilliance, “Blood Moon” is poised to set the tone for the upcoming season, solidifying its position as a potential anthem for the summer.

The post Mike WiLL Made-It Delivers New Single “Blood Moon” Feat. Lil Uzi Vert first appeared on The Source.

The post Mike WiLL Made-It Delivers New Single “Blood Moon” Feat. Lil Uzi Vert appeared first on The Source.

Mike Will Made-It And Lil Uzi Vert Burn Bright Like A ‘Blood Moon’ On Their New Single

Super producer Mike Will Made-It has blessed a new track his Midas touch once again. This time, he has teamed up with Lil Uzi Vert for a flashy new single, “Blood Moon.”

On “Blood Moon,” Mike Will is at the helm of the beat, per usual, and is joined by J. Cole, who, despite not having any rap vocals on the track, contributed to the song’s production. Over the track, Uzi celebrates a life of excess, rapping raspy, bragaddocious bars.

“Stepped in this b*tch like a killer, stepped in this b*tch in all Margiela / Grip on my waist, got a damn caterpillar / Lil Uzi Vert higher then a damn pillar,” raps Uzi on the song’s opening verse.

While Uzi enjoys the opportunity to flex, they’ve admitted that they don’t think of themselves as a fashion icon. In an interview with GQ, they admitted that some of their biggest fashion moments have come from them just throwing random items of clothing together.

“I low-key just wear anything,” said Uzi. “Sometimes I troll and say shit like that, but I’m not the best-dressed rapper. I don’t even care about that. It’d be the worst-dressed people with all the girls, so it doesn’t even matter.”

You can listen to “Blood Moon” above.

Lil Uzi Vert is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.