J. Cole

Dreamville Festival Generates More Than $6.7 Million in Direct Economic Impact to Wake County

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One of the largest artist-run music festivals in the country expands attendance and economic impact with two-day festival in Raleigh.

Curated by North Carolina-raised, Grammy Award-winning, and multi-platinum hip-hop artist J. Cole and his Dreamville team, the 2022 Dreamville Festival saw a combined attendance of 80,000 at the two-day, multi-stage festival in downtown Raleigh’s Dorothea Dix Park. This year’s festivities generated $6.7 million in direct economic impact within Wake County, according to figures released today by the Greater Raleigh Convention and Visitors Bureau.

MORE: J. Cole’s Dreamville Festival Brings 80,000 Attendees to North Carolina

Local and global fans alike flocked to Raleigh for the return of the April 2-3 festival with tickets being sold in all 50 states, plus Washington, D.C. and the U.S. Virgin Islands, and 20 countries. Wake County occupancy also swelled to 92% on the Saturday night of the festival.

It is important to note that the $6.7 million is a conservative estimate that does not include locals’ spending, nor does it include a multiplier of indirect or induced impacts. It represents tourism economic impact only, which is new money coming into the local economy.

“My team and I continue to be awed by the overwhelming support we’ve received since closing out the second Dreamville Festival this April. But to now fully realize the festival’s positive impact on the local economy and tourism, it truly is unbelievable,” said Dreamville Partner and Festival President Adam Roy. “We are grateful for our fans who traveled across the U.S. and internationally to attend the fest, as well as for those from the City of Raleigh and Wake County who helped bring this event together. Our Dreamville team looks forward to furthering its investments in the community for years to come, especially as we plan for the festival’s return in spring 2023.”

MORE: Dreamville Set to Drop Mixtape with DJ Drama Before Dreamville Festival

After a sold-out inaugural event in 2019, the Dreamville Festival was rescheduled the following years due to the COVID-19 pandemic. Returning strong, the second annual Dreamville Festival once again provided a thoughtfully curated, multi-stage music event from J. Cole, who was raised in nearby Fayetteville, N.C. The festival provided an opportunity for J. Cole to give back to his home state that shaped the artist he has become with a one-of-a-kind celebration of local culture, food and art featuring a curated selection of music performers blending some of today’s biggest national acts with exciting up-and-comers including WizKid, Lil Baby, Kehlani, Wiz Khalifa, Wale and T-Pain, as well as the entire Dreamville Records roster, among many other talented acts. North Carolina natives Morray and Lute also performed at this year’s festival.

“The increase in economic impact and attendance over this year’s two-day festival is gratifying to see after the pandemic hindered the previously sold-out event from taking place the last couple of years,” said Dennis Edwards, President and CEO of Visit Raleigh. “The successful turnout for Dreamville Festival reiterates that events and travel are back in our area and the demand is still prevalent.”

A portion of proceeds from this year’s festival will be donated to official Dreamville Festival charity partners, the Dreamville Foundation and Dorothea Dix Park Conservancy.

The post Dreamville Festival Generates More Than $6.7 Million in Direct Economic Impact to Wake County appeared first on The Source.

J. Cole and Drake Spotted on Set of Music Video

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Fans are now on alert for a new collaboration between Drake and J. Cole. Videos leaked online showing Drizzy creating a new music video, on the set was Cole, but some fans questioned if he is just a guest.

If Drake and J. Cole are teaming up, it will be their first collaboration in nearly 9 years as noted by HipHopByTheNumbers. Their last collaboration was Jodeci Freestyle in 2013.

Last year, J. Cole jacked Drake’s “Pipe Down” for a single called “Heaven’s EP,” which you can hear below.

The post J. Cole and Drake Spotted on Set of Music Video appeared first on The Source.

J. Cole Knocked Down A Three-Point Shot In His Debut With The Scarborough Shooting Stars

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When J. Cole departed from the Rwanda Patriots of the Basketball Africa League last summer, it was unknown whether or not the rapper-slash-aspiring professional athlete would give the pro leagues a second try. Cole has always expressed his love for basketball, so much so that the Detroit Pistons once told him to reach out for a tryout with the team. However, with his day-to-day responsibilities as a rapper and label owner, Cole doesn’t have the freest schedule to pursue his ball dreams — or does he? Last week, Cole signed a contract with the Scarborough Shooting Stars of the Canadian Elite Basketball League, and today, he made his debut with the team.

Cole’s time on the court with the Shooting Stars was a brief one, as he checked in for 15 game minutes. Despite this, he was able to find the bottom of the net as he scored three points during the night thanks to a three-point shot that he knocked down from the right corner. In total, he went one-for-four from the field, grabbed a rebound, and had an assist to complete his first night with the Shooting Stars. Unfortunately, the Shooting Stars were unable to get a win as they fell to the Guelph Nighthawks 89-80.

During the game, Cole received some love from Drake who shouted out the fellow rapper in an Instagram post. “It’s real @scarboroughshootingstars,” he wrote with a picture of Cole on his TV screen. “My brother just checked in.”

You can check out a video of Cole’s first points with the Shooting Stars above.

SiriusXM Launches Channel Dedicated To Governor’s Ball Music Fest Featuring Headliners Halsey, Jack Harlow And J. Cole

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SiriusXM announced a special limited-run channel in honor of the annual  Governor’s Ball Music Festival–Gov Ball Radio, which began on May 23.

Gov Ball Radio will feature music from the festival’s groundbreaking performers, including headliners Halsey, Jack Harlow, J. Cole, as well as emerging acts and many more from this year’s line-up.  As the exclusive broadcast platform of the festival, the channel will broadcast live sets from Citi Field in Queens, NY and offer backstage coverage featuring exclusive interviews with fan-favorite artists performing over the three-day festival.

Listeners can tune in to Gov Ball Radio beginning today, May 23 through June 15 on the SXM App.  Alt Nation, channel 36, will become Gov Ball Radio from June 10-12 and feature live coverage of Governor’s Ball Music Festival.

For more information on SiriusXM’s Gov Ball Radio visit:  https://blog.siriusxm.com/gov-ball-radio/

The post SiriusXM Launches Channel Dedicated To Governor’s Ball Music Fest Featuring Headliners Halsey, Jack Harlow And J. Cole appeared first on The Source.