Hip-Hop Media Pioneers

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  • Wendy Williams

  • Bobbito Garcia and Stretch Armstrong

  • Fab 5 Freddy

  • Ed Lover & Doctor Dré

  • Ralph McDaniels

  • Rap City hosts

  • Founders of The Source

  • Founders of Ego Trip

  • Miss Jones

  • Cynthia Horner

  • Star & Buc Wild

  • Sway Calloway

  • Combat Jack

  • Eskay

  • Mr. Magic

  • Kool DJ Red Alert

  • Julio G

  • Chuck Creekmur and Greg Watkins

  • Greg Street

  • Dave “Funken” Klein

  • Datwon Thomas

  • Original Hosts of 106 & Park

  • Quincy Jones (Vibe)

  • Angie Martinez

  • Julia Beverly

  • Davey D

  • Black Dog Bone

  • Alan Ket

  • Founders of On The Go

  • Nelson George

  • Greg Tate

  • Tricia Rose

  • Kevin Powell

  • Michael Gonzales

  • Bonz Malone

  • Funkmaster Flex

  • Kierna Mayo

  • Chris Hunt

  • Lee “Q” O’Denat

Inside ‘Caresha Please,’ Yung Miami’s Chaotic Podcast We Can’t Stop Watching

Image via Complex Original
Image via Complex Original

Caresha barely blinks. She’s an endearing presence with a steady, somehow both warm and unnerving gaze. It’s like she wants it to be known that she’s here. That she’s listening. But that steadiness seems to be a tool to mask her nerves. It’s been almost a year since she launched Caresha Please and she’s reflecting on its success, and the energy she brings. “I be nervous as fuck,” she whispers in earnest about interviewing her guests. “I’m a shy speaker, I got a strong accent. I talk different. So when I do it, I be so nervous… But now I’m getting more comfortable and having fun with it.” Caresha, the host, officially launched Caresha Please in 2022 to much discourse and buzz, as the lord intended. We get into it, and it’s impossible to talk about the show she now famously fronts without speaking of Diddy. The rap mogul and businessman, who recently added Love to his list of tags, is part owner of DeLeón tequila (sponsor of the show), and owner of Revolt network, home of both Caresha’s podcast and Respectfully Justin, a podcast with Diddy’s son Justin Dior Combs and IG meme curator and “Demon Time” founder Justin Laboy—the self-proclaimed “toxic duo” that hasn’t released new episodes since August of 2021. But during her and JT’s appearance on the latter, the idea of dipping into media was planted.

“Diddy had came and then after the show, [he] was like, ‘I like the way you was answering them questions,’ and that hit me off guard. I was like, ‘Huh?’ [and] he was like, ‘You got such a great strong personality; I want to link up with you or whatever.’ So I had ended up linking up with him at Miami at his house, and he was like, ‘You ever thought about doing a podcast?’ And I was like, ‘No,’” she says with a straight face. “[But] he was like, ‘I think you would do good. I think you’d be a great host.’” Although she was hesitant at first, Caresha’s team echoed the sentiment, encouraged the venture, and eventually convinced her to take the leap.

“I don’t feel like you should mix friendships and romantic relationships into business because it never works out. It’s too personal.”

So, naturally, for the inaugural episode of the podcast, which they ultimately launched in June of 2022, the two sat face-to-face as Caresha, the lover, gave viewers a taste of the deliciously daring energy she’d subsequently bring to the ongoing series. Similar to shows like Drink Champs or the newly launched The Wine Down With Mary J. Blige—on which Caresha and Taraji P. Henson served as the R&B legend’s first guests—alcohol acts as a guest of honor on Caresha Please. She recalls being the most drunk when interviewing Diddy, G Herbo and Latto, in that order. She was so drunk on the first taping with Diddy that it required a whole reshoot, resulting in what we ended up feasting our eyes on. She laughs at the memory now, saying, “I’ma tell you the truth… Say today is Sunday; we had did Caresha Please on Saturday. I got so drunk that we had to do it again on Sunday… I had to scratch it.” 

Among the many spotlights from that episode was the question of how they individually handle romantic partnerships; at the time, Caresha said, “We ain’t done until I say we done.” Nine months later, when I ask if they’re done, she says, “I will say this. I will say that I am single. That’s my friend. He gon’ always be my friend… we were friends first. But yeah.” Period.

An hour or so after our chat, she went on Twitter to reflectively punctuate that thought and expand on her learnings from the entanglement, writing, “I’m not sharing my next [ni***a]!”

The two spawned dating rumors in 2021 and developed a kindred friendship since, fueled by ambition and love. They never publicly defined their romantic relationship, and media pundit DJ Akademiks commented on that decision, unprompted. In December, when Diddy formally announced the birth of his family’s latest addition (he and Dana Tran’s daughter Love Sean Combs), the podcaster referredto Caresha as a “side bitch.” Dear friends like rapper JT and makeup artist turned rapper Saucy Santana—who she credits as the reason the show bears its name—swiftly came to her defense, writing “With them, it’s a good situation…. They’re a power couple.” 

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Reflectively, when asked about conjoining the intimate and professional, Caresha advises against it: “I don’t feel like you should mix friendships and romantic relationships into business because it never works out. It’s too personal.” 

She speaks on that particular exchange with DJ Akademiks in December, as well as the influence that media personalities like him hold, and puts it plainly: “They some bitch ass [n****s].”

The controversial male hip-hop media personality is prevalent in the space Caresha stands in. They’re the norm rather than the exception, and some of its most influential figures have built large followings because of their dangerous rhetoric and general affectation of superiority over women rather than in spite of it. Over the last few years, in tandem with their rise, several of them—including Joe Budden, DJ Akademiks, Adam22 and others—have been accused of alleged sexual assault or harassment and have had both their content and personal integrities questioned by members of the media who they now share prime real estate with. In the days following unfavorable accusations, their close collaborators, partners and follower counts tend to fall off. But why is it that folks who promote misogyny, hate, and extremism are allowed to take up so much space and remain?

For many, when they want to start a fire, call attention to themselves online and via press, they ensure chaos and clicks with thoughts they likely wouldn’t utter vis-à-vis. In 2022, Akademiks and DJ Vlad bonded over Doja Cat’s dislike for them. That same year, DJ Akademiks pulled a targeted fake news campaign undermining Megan Thee Stallion’s credibility during The People v. Daystar Peterson, the trial that ended with Tory Lanez being found guilty of shooting her, only to admit Lanez’s wrongdoing after the verdict was announced. Most recently, this year, Latto confronted Adam22 after he made fun of her for interacting with someone who didn’t know who she was. “[You] wouldn’t try a male rapper like this,” she wrote

“I really think they should keep that energy for men,” Caresha suggests. “And I really think that they should stop speaking on women because why the fuck you care? Whatever I have going on in my dating life, why is it important for you to speak on a female on your pod or whatever it is? You got so much shit to talk about.”

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Caresha would know. She’s having fun with it, but she’s also using her platform to address serious real-life subjects, including mental health. In conversation with Chicago rapper G Herbo, she got him to discuss everything from how he deals with PTSD after the death of his brother to his past cheating tendencies, and, in turn, he got her to answer a couple of questions herself—including whether she likes gangsters or gentlemen and if she knew about Diddy’s baby before October—a rare mutually symbiotic moment that gave the host a taste of her own medicine. Her stretch of range is impressive. Caresha’s interviewing skills are perhaps best displayed on this season’s second episode, which led pseudo-psychologist rapper Kevin Gates—who’s usually stoic and clear in his delivery—to go from stepping over his own words to gleefully uttering, “This is my favorite show.” Coincidentally, it was also Caeresha’s favorite episode thus far. “[He]had my mouth to the floor the whole interview. I was like, ‘Are you for real?’”

Not everyone is ready for the smoke though, and Caresha’s aware of that. But she doesn’t seem to have trouble filling the roster. “They don’t even be coming to the interview thinking that they will open up or touch on certain topics… I know some people be like, ‘I don’t want to come on there. She’s too messy or da, da, da,’” she laughs. “But people really come on there and have a good time… that’s the most fulfilling part—people coming on the show, being open and really enjoying themself and being vulnerable.”

Her expertise and appeal lie not in academic study or the conflict-ensuing approach of some of her peers but in genuine interest in the unseen lives of her friends and equals. As is the case with traditional journalism and any medium that involves a mic, the wall of acceptability in what is asked to a stranger or acquaintance is torn, and she’s left pulling from the rawest of questions in her hat. “Do you like making love or f**king?,” she asks Diddy, “So many people speak [poorly] about having a BBL… how would you respond to that?” she asks Latto, or “Is it hard to not cheat while you’re on the road?” she asks G Herbo. It feels as if the viewer is peeking into a private chat between close friends—because, most of the time, they are. Unguarded, the familiarity of kinship allows for unhinged conversations.

“I know some people be like, ‘I don’t want to come on there. She’s too messy or da, da, da.’ But people really come on there and have a good time.”

She does all this while pushing DeLeón and her own products like the Resha Roulette, a card game that makes an appearance on each episode, which typically sells out, reminding us that the bag is the goal. With Caresha Please, Caresha positions herself as a savvy businesswoman, too, and wiith an average of 3.2 million YouTube views, she surpasses the viewership of her loudest peers.

Thus far, the show has featured three men and five women, and when I appear startled at the fact that Denzel Washington is one of her dream guests, she gets to the idea that guys make for great couch heaters and wild spitters. “I feel like guys are very interesting. I like to see things through their eyes. They think differently than women. So, I just really be wanting to know what’s going on in their head.” A relatable sentiment.

She has two more episodes to go to wrap up Caresha Please’s first season and doesn’t know who’s slated yet but has an idea of who she’d like to interview next. Future dream guests also include Lori Harvey and Beyoncé (to talk “girl things”). And as the show continues to solidify its identity and reach, artists are tapping her and her team to be on the show, too. Most recently? SZA. The two have yet to meet, but the thought of the union excites her. “She was supposed to come on the show and I was like, ‘Really?’” she beams. “I love that ‘cause I feel like SZA is very quiet.”

Image via Complex Original

At 28, Yung Miami, which she describes as her more “savage alter ego,” has laid down many wigs (two in the span of our time together–one pin straight that wisped by her hip and the other right above the shoulder, giving her the air of an anchor); the mother of two has had a rather unconventional and specially configured path to stardom that makes her feel both new and seasoned in the space depending on the setting. Music is what got her in all of the rooms. A mere four years ago, Caresha, the rapper, and JT were signed to Quality Control. Their story thus far—unraveled and presented in docuseries form by both MGX Creative and Mass Appeal—is one of triumph. The duo became the first two women on the label, also home to Lil Yachty, Lil Baby and Quavo; they had little experience and two songs under their name, but QC’s co-founders, Coach K and P, saw into their future. City Girls released their first studio album, Girl Code, in April 2018 and had an affirming co-sign when Drake tapped them to be part of his song “In My Feelings” that July. The song was released with much of their original contributions chopped with the exception of their interlude, Drake name-checking them in the hook, and Yung Miami’s appearance in the video. It came out on the same day JT turned herself in for credit card fraud in June 2018. She would go on to serve over a year of her sentence, and her counterpart was tasked with keeping the entity alive and relevant, while pregnant. “F*ck that Netflix and chill, what’s your net worth?” she spits on the track.

Yung Miami has taken a backseat to Caresha over the last few months with the growth of Caresha Please, but she’s still top of mind for the multi-hyphenate. She’s well aware of the inklings and commentary surrounding she and JT’s partnership. Duos are few and far between these days, and women duos are particularly so, with Salt-N-Pepa paving the way for them to have a seat at the table, a mission many opt to fill alone. Recently, JT’s sentiments on things coming between them, shared in conversation with Angie Martinez on her IRL podcast, sparked skepticism on the future of the duo overall. But, Caresha is cocksure.

“I don’t think that we would ever split up. Sometimes we go through shit. Like sometimes, we not speaking months, weeks… I can think, ‘Oh yeah, I could do it without her.’ She could think, ‘Oh yeah, she could do it without me.’ But it’s like we’re better as a group. I feel like two is better than one,” Caresha says. (The two just performed at Dreamville Fest and are on the lineups for the Roots Picnic and Broccoli City Festival.) “I feel like the world can push ‘cause I read a lot of tweets and everybody like, “You want JT to go solo, solo, solo, solo, solo.” And when groups separate, it’s really, like, when you come out as a group, you better as a group… Sometimes we don’t feel like doing it. But I don’t see us splitting up. That’s not a worry, and I don’t see it. I don’t feel it. Or at least I just feel like I don’t see it no time soon.”

Despite being willfully and joyously tethered and in pursuit of further growth with the City Girls, Caresha is building a solo name and identity for herself on her own terms. In the music studio, she recently exhibited her pen’s chops with a quick dip into Lola Brooke’s fun forewarning track “Don’t Play With It;” her pithy verse proves she can hold her own. In the podcast studio, she further leans into that unabashed, raw persona by drawing inspiration from no one… except maybe Oprah. 

Image via Complex Original

In an off-the-cuff tweet from September 2022, Caresha called herself “The next ((((BLACK)))) OPRAH!!” She doubles down and explains, saying: “I feel like you have to put ‘Black’ in front of everything. Let people know it’s Black as f**k…I’m the next f**king Black Oprah. I’m the next Black young bitch that come from where Oprah came from. I’m going to be where she’s at. You get what I’m trying to say? That’s what I meant… Some people got it and some people didn’t. I wasn’t trying to take away from Oprah being Black. Oprah is Black.” 

Aside from the obvious, Oprah was, too, a meteor-like arrival. Like the dichotomy of the persona and being, Caresha brings the smoke but is a breath of fresh air. She didn’t enter this space with the intention of being a disruptor but has already become one. While women continue to intentionally take up space in the hip-hop genre and its offshoots, and toxic men ideally déclassé as a consequence of their own actions, Caresha isn’t worried about the competition––because she doesn’t believe she has any.

“I’m never worried about what no man got going on. I don’t give a fuck,” she says. “That’s for your wife to do. Or your bitch.”

Joe Budden Argued His Way to the Top

Image via Complex Original
Image via Complex Original

Congratulations, Joe. You’re No. 1 on our first-ever Hip-Hop Media Power Ranking. 
Thank you, man.

First off, I wanted to reveal our scoring system to establish this ranking. Here are the criteria: “Commentary & Banter.” What is the ability of the person to establish rapport with a guest, but also talk freely and fluidly about any topic? “Star Power of Guests.” How relevant, famous, and newsworthy are the guests this person books?  
Mm-hmm. 

Three: “Consistency.” How consistent is the cadence and volume of this person’s content? 
That’s where I’m up. I got ‘em right there. 

Four: “Viral Moments.” How often does this person produce a soundbite or interview moment that creates conversation on social media? 
Shieeeeet. 

And then fifth, “Content Integrity.” Is this person interested in actual journalistic endeavors? Do they promote false narratives and clickbait content?
Look at fucking Complex, pursuing the integrity of these people! I love that! 

That’s where someone like Akademiks, for example, or Adam22, could potentially get knocked.
That’s where it gets tricky. Yeah. 

So hearing those criteria, do you think we have the right system? 
I think y’all got ‘em all. Y’all got the important ones anyway. Those are the sliders. I think everybody kind of falls under those. A few of those are high for me. 

When I said “consistency,” your ears perked up. I think one way that you’re definitely winning is that you’re so regularly putting out content—whenever anything happens, people are flocking to listen to what your opinion is. How important is that for you?  
One of the most important things for me. I was talking to my mom this morning and just catching her up on all the work I’ve been doing, and she said, “Man, you need a day off.” And I said, “I’m gonna take a day off when I’m 50.” By design, I just want to go as hard as I can go right now. So no vacations. Let’s get in there, let’s talk, let’s mix it up. I feel like in the sports world every day they have so many different things to talk about. And if you just try in the hip-hop world, I think we can come pretty close to it.

To me there are several reasons why you stand out above the rest. Great voice, obviously. The timbre. 
Oh, come on. Off the charts. 

You’re similar to the people who work at Complex in that you have a fast media metabolism—meaning you stay on top of shit. So when a Drake album comes out, or the Grammys or whatever, people want to hear Joe’s opinion on it.
For better or for worse. I can see it. That badge has come with its ups and downs. But yeah, like who else would I rather be than that person? That’s one of the reasons why I started doing it, right? Like I was a rapper and the people I was going to speak to didn’t really understand the plight of rappers. [The media] were kind of just doing their job, they got the little script in front of them to give the quick rundown on the person, then they get ‘em the fuck outta there in about 10 minutes. And there was so much more depth to it than that. For me it was, anyway. And clearly by the landscape, other artists out there felt the same. 

It’s funny you say that because I just read a profile of you from back in the Everyday Struggle days. It said that when you were an active rapper you didn’t really appreciate bloggers and critics, but that doing the show helped you realize that the people who comment on rap generally love it and play an important role for fans. 
Facts. I agree with that.

What do you think your role is as a media personality? 
I think my role is to deliver perspective the way that probably only I can because my perspectives come from my very unique experiences. I kind of pride myself on being that Swiss army knife guy in music, right? Like, I’ve been robbed by managers, robbed by business accountants, robbed by lawyers, independent deal, major deal in a group—fucking, like, reality tv, digital mixtape, you name it. I’ve kind of been there a little bit. So that’s what I try to do. And the flip side of that is, I know most of the people I’m talking about, that’s where it gets tricky. So, I mean, you gotta be true to self and you have to be true to your relationships with all of these people. It’s a constant juggling act. Many phone calls, many texts. But I love it. I live this shit.

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You were mentioning before that when you were a rapper and you were doing the press runs and stuff— 
Hated them. 

[Laughs.] Well it’s funny because back in the day, the criticism from rappers about rap media was usually that it was a bunch of white guys punching on keyboards. “You don’t know what I’ve lived through. You don’t know the culture.” And now the pendulum has swung entirely almost the other way where the people with the most powerful media voices are people like yourself and not that old stereotype. So now the debate is different: People on Twitter now argue over what constitutes journalism or what constitutes entertainment. 
What do you think the difference is? Because yeah, it is a very blurred line. 

There is a thought—and you might be an exception to this—that people aren’t actually really critiquing music anymore. Everyone’s just kind of ambulance-chasing and talking about the off-the-field stuff. But you see that with the NBA too, where off-the-court stuff is as talked about as what’s happening on the court.
I’m sure Adam Silver loves that. Right? 

Yeah. So, do you consider what you do entertainment more so than journalism? 
It’s 100 percent entertainment. It’s definitely entertainment. If it wasn’t entertainment, then I would be spending the night outside of NBC trying to get on their news channel. I’d be at Vice, “Hey, let me be your something.” But it’s entertainment first. It’s probably journalism second [laughs]. For me. Where I saw this thing going a few years ago was news, much like music, was kind of taking the backseat to brands and personalities. So everybody’s delivering the same news. We all have access to the same shit. But how? How are you doing that? Like, what makes people connect to you? What are you doing to establish a relationship with that audience? That’s been my “escape the room” math equation since 2001. How do I develop this connection with a fan through music, through TV? So that’s that same shit today. 

Yeah, that makes sense. 
And I’m a cheat code, ’cause it’s relationship equity. Got a lot of relationship equity with these people that I’m talking about. I love that. 

I was listening on the way here to N.O.R.E. on your show. He was talking about something he said on his show that upset Peedi Crakk. He was essentially alluding to the fact that he’s gonna bite his tongue now about people who he knows or are his friends. And that goes back to the journalism thing—
See, that’s where it gets tricky. That’s where for me, because of my profession and just how I choose to live my life, I can’t be friends with y’all. I can’t be friends with these entertainers. I know a lot of ‘em, we got a lot of history, and we cool. But I cannot be friends with y’all, ’cause I’m gonna be loyal to me before I’m loyal to you. So if you go do some fuck shit and I read it and I feel like talking about it, I don’t want there to be so many instances where I say, “Hey, that’s my friend, I wanna skip over this.” I don’t. No. 

That’s interesting, because N.O.R.E. obviously made the list, but I think N.O.R.E. wants to be beloved, like, the life of the party type. 
But a lot of people do. A lot of people feel that way. I am the complete opposite. And I think that’s a positive, a plus for me, because I don’t need to be at your function, I don’t need to be at your brunch, I don’t need to be in your office. I’m not looking for a record deal. 

Image via Complex Original

You’re still buddies with rappers, though, right? 
A bunch of them. Because I’m naturally me. And if you love that, then I will love you. But I’m not customizing myself for the gig. Or for the relationship, or for the invite to the popping party or for Grammy weekend. No. When these people hit me, “Joe, you out here for the Grammys?” N****, no. You know, I’m not out there. I don’t wanna be out there. I don’t wanna be next to y’all. I want to talk about y’all. I want to move right along with the industry from outside of it. I didn’t enjoy myself in it. 

Is it fair to say that some of the rap media people today are bigger than rappers themselves? 
Well, yeah. They are.

And I think that’s a crazy shift from even 10 years ago. 
Well, shit, I learned that when I started working here [at Everyday Struggle]. Because I was coming in every morning with Ak and all the young people in my life were familiar with him. I wasn’t. So it was like, “Oh shit, this guy’s got some following somewhere.” Like, let me get hip. And then the rappers often will—let me find a nice way to say this—the rappers see the media people as an opportunity sometimes, and they will attach themselves or attempt to attach themselves to that person for rollout purposes. I’ve seen ‘em do it with Ak a million times. I don’t play with those games like that.

You mean, like, in the interest of promoting whatever they’re doing? 
What’s happened to me a bunch of times is somebody got a project coming out and now they’re gonna just go out of their way to put themselves in the news to hear what you have to say. 

Image via Complex Original

Do PR people actively pitch you? 
All the time. All the time.

But it feels like the guests who come on your show, it’s mostly you cold-calling them, and not a lot of staged PR. 
Yeah, it’s not. When I worked here, I never liked publicists coming in here, giving us a list of things we can’t talk about. Publicists are there to ruin the interview. Normally they hear everything now when [they] leave, I gotta make a bunch of edits. But I have publicists that I’m fly with and sometimes publicists come through with the artists. Some of these guys are too big to not go anywhere without their publicists. But for the most part, nah, I try to stay away. 

This is also I think a good evolution of what we’re talking about in journalism and entertainment and people like yourself. There’s less gatekeeping, it’s more authentic. So you get the bumps and bruises with that and sometimes faulty journalism. But it’s at least real, you know, there’s not a PR person breaking—
They’re there to step on the real. 

Speaking of rappers being more famous than rap media, one thing I’ve noticed too is there’s this ecosystem now. So N.O.R.E. can go on your show and you can go on No Jumper, then Adam22 can go on Vlad, then Vlad can go on Akademiks—and you guys don’t even have to talk to rappers and get hundreds of thousands of views. That’s an amazing little cottage industry that you guys have built. 
Yeah, no it is, it is great. And it can be bad sometimes. Like when I had Adam on, oh my God, that conversation lived for the next two months. 

People defended Adam in that.
Oh no, they did. Yeah, they did. 100 percent. But I think as long as my message got to Adam, which I think it did, I don’t care what people had to say. That’s back to that integrity thing. 

Well I don’t wanna re-litigate that conversation, I think it was about Kevin Samuels, R.I.P.—
It was about everybody. Rest in peace, Kevin Samuels. 

It reminded me of this whole recent thing with Michael B. Jordan. Sometimes you take a purposefully contrarian approach just to incite the debate. Because if everybody agrees you have no discussion. 
That Michael B. Jordan was one of those moments where it’s like, you could just say what you thought and what everybody thought, or you could spice this up a little bit. Yeah. That was fun. That’s fun in media. And shout out to Michael B. Jordan. Big Jersey.

Image via Complex Original

OK, so we did a ranking and you came out on top. I didn’t wanna show you our full ranking, but I wanted to show you— 
How many people did y’all rank? 

Twenty-five. [Hands Joe the list of unranked names.]
Oh, whoa. Y’all gonna get people fighting. 

It’s in no particular order. So take a look at it. I just want to hear what your thoughts might be.
Yeah, you know what? You could do 25 now that you look at this. 

We could have done 30. Some people who you know intimately well were, like— 
Teetering. 

Yeah, teetering. On the edges.
These are the names here. Can I read? You got Sway, the O.G.

Yeah, got some O.G.s on there. 
Caresha, who somehow won the new podcast award? She won some media award recently

Everybody loves Caresha, but she got knocked for consistency because she only has eight or nine episodes a year.
And that’s why she probably shouldn’t have won the award. She didn’t have enough gas in the tank. But I fuck with the show, I love her. [Angela] Yee, another O.G. N.O.R.E. Big Boy—yeah, that’s those L.A. guys. Gillie & Wallo, for sure. Math. Pete… Pete still scrapping over here? 

You’re talking about Rosenberg?
Yeah. [Laughs.] What the fuck he got going on? 

He’s active! Juan Ep, Hot 97. 
I don’t want to sound like a hater ’cause that’s my man. 

There was some pushback on Pete and I actually advocated for him because I feel like whether you love him or hate him, his opinion does matter. Like when he says something on the radio or Twitter or on IG about rap.
I agree with you. It causes a little, a little stir. 

It does. 
I can see your point. Jinx, my man. Jason Lee, Elliott Wilson, me, Jazlyn. OK. Narduwar. How many times did Narduwar drop? 

Yeah, Nardwuar was a controversial one. 
Nardwuar? I hate to be the guy, because he’s a legend— 

One thing we were talking about was like, do you get props for just going to festivals and red carpets or whatever? 
No! 

But—Nardwuar got Hov, and he’s got Tyler, Uzi, people that we can barely get, you know? So he has power, in that sense. 
And he’s just been around forever, and he has his own shtick that nobody else does. So, I mean, I can’t argue with him there. But I don’t see Narduwar enough. I don’t want to get to his age and people say that about me, too. 

You’re saying you’re younger than Nardwuar? 
I’m 100 percent younger than Nardwuar. Please, please fact-check this for me. He’s been around forever. He’s from radio in the ’90s. [Editor’s note: Narduwar is 54; Joe Budden is 42.

My mind is blown. 
Vlad. Can’t hate on Vlad. Ak, Ebro, Fantano—Anthony’s here—Charlamagne, uh, Kai. Yeah. I’m anxious to see how y’all ranked this out, this top 10. Well, Angie and Nadeska, Angie is making a really strong late push. She’s been going crazy the last few months. 

Yeah, her booking power.
She’s a mentor. I think we mentor each other. 

Back in ’04 when you were doing your broadcasting debut for Hot, she was there, right? 
Yeah, but fuck that. Angie was my friend somehow. Like I had met Angie back then and we clicked, and we became friends that lived down the street from each other. So while I was in my deepest, darkest days of independent rap, struggling check to check, trying to make things work, I saw Angie thriving as the voice of New York and media and interviews and just class. Just the way that she was moving was inspirational to me. Yeah, she’s great, yeah, she’s a legend, yeah, all of that history—but how she impacted me on a personal level, and still does to this day, I’m forever in debt to her. 

Yeah, she’s a legend. 
A few people on this list that inspire me, actually. 

Peter Rosenberg? 
Yeah. I mean, at one point, Pete helped me get my podcast number one off the ground. So, I mean, I can never say a bad word about Pete. Look at Flex! Oh yeah. This is gonna be… y’all are gonna get a lot of people fighting. 

Yeah, we are. You know what’s interesting too, when we were putting the list together—you see Angie, Angela Yee, and a couple of wild cards, but for the most part, and especially in the top 10, it’s mostly men over 30, over 35. There’s not a lot of young people and there’s not a lot of women who are in punditry. 
Well, in rap. 

In rap, for this particular genre of talking, it feels like there’s not a lot of young people who are throwing their hats in the ring in terms of commentary. But you have someone like Kai [Cenat]. So I’m actually curious about your opinion of someone like Kai or Adin Ross, even if he didn’t make the list—
Adin Ross should’ve been on this list before a few people. 

I think Kai trumped him though. 
Yeah, but he still should’ve beat a few other people that made this list.

What’s your opinion on Kai and the rise of the streamer? That’s the next evolution of this entertainment journalism, where Kai just gets Lil Baby to hang out with him. He’s not even asking him questions, really. They’re just chilling and conversating, and that now is how people wanna see their rappers. 
I love it. I love it. I think that that is part of the evolution of this thing, and where this is headed, where it’s going. It’s part of the ecosystem. Everybody gotta feed off of each other. So to see this guy sit in whatever room that is and have everybody in the world go there and just sit there and listen to him—I can’t even critique it, because I don’t know what’s happening. But I know there’s a large audience and all of my nephews, little cousins, and everybody fucks with him. And I seen him in the strip club a few times. Cool little dude.  

They get sturdy on his streams. 
Listen—I say all the time: We gotta stop beefing. Because everybody here has a place, and it’s important. Every rapper don’t want to go to the same people to say the same thing or do the same thing. Right? Like, Nicki [Minaj] will call me however many times because she’s comfortable with me and how we deliver or present her story. [Lil] Durk will go to Gillie with a million dollars and take him to Chicago and I’m sitting in my house like, “Oh my God, what the fuck? [Laughs.] How are they doing that?!” But we need that, ’cause I wanna see it. Jason Lee, he’s got Cardi, right? Like I know Nore was a little tight at that for a second, because we all have these inner little wars who gets who, who does what. But everybody here has a very important place. And all the musicians, we need them. 

So you’re generally congenial with your competition?
I don’t think I have any competition. I don’t think none of ‘em could fuck with me. I don’t put myself in that. I’m like a deranged, psycho, perfectionist Virgo with OCD. So the bar that I set for myself is gonna be higher than whatever bar these people could set for me. Like I need to be in competition with my last interview, or my last outing. I need to see how this looks from the Yachty interview on Everyday Struggle, which was my very first sitdown with somebody— 

You were moving around for a lot of it.  
—to how do I listen more when I’m talking to Rob O’Neill from the Navy Seal Team Six. Like how do I listen and just be engaged in that? It’s just different things that I wanted to learn, and I’ve learned from a lot of these people, but I’m competing with me and me only.  

Someone whose name came up on the N.O.R.E. episode with you is Taxstone. If Taxstone hadn’t gotten into the trouble that he did, do you think he would be on this ranking? 
I say all the time: If Tax was out, he would be at the top or very near the top of this list. He was a force, he was a force to be reckoned with. I was gonna have to deal with that for a few years. And, if he’s lucky enough to come home, I’m still gonna have to deal with it, because he’s great. He’s great. No doubt about it. 

Image via Complex Original

From your brief stint on Hot 97 in 2004 to Everyday Struggle to now, how do you think you’ve gotten better?
Listen: On Hot 97, I was… I mean they think I’m politically incorrect now? The things I was saying on that radio before there was a delay? Oh my lord, people were lined up to beat me up outside. I remember we had Ron Artest come up there and I said something real stupid to him. And everybody in New York knows that you’re not supposed to say something stupid to Ron Artest, the last person. Oh my God, it was a nightmare. But I was a baby. So then you come up here, to Everyday Struggle, I do my Yachty thing and that goes the way it goes, just because passion is blurting outta you. But then you go home and you learn that your passion is not received as passion. You look like a fucking insane lunatic. So [laughs], you gotta switch that up a little bit.

And there was the Migos incident.
That Migos shit was… that was the biggest one of the year, and Complex didn’t wanna put it out, goddamnit.

I wasn’t there at the time, so— 
I know, I know. No, that was a judgment call for me. “We’re putting it out and they can deal with me. If they want to fire me, fire me!” [Laughs]. 

Is there one thing that you attribute your success to, in this realm as a media personality? Is it outworking the competition or a combination of things? 
It’s probably gonna be a combination. Outworking people is one of them. But I mean, like I tried to say earlier, I designed my life for this. Everything else is coming second to the gig, at least for now. But that’s will too, right? Like, to outwork people that way, your will has to be strong. You have to just want it more. I’m a Knick fan. I could tell when I’m watching a Knicks game when the other team just wants it more. We just lost that last game to Charlotte, up 19 at the half or whatever it was, because they just wanted it more, and you could see that. So yeah, will is important. And, you know what? The audience, ’cause we don’t even have all the control. This audience is gonna change every four years, five years, you know what I mean? Everyday Struggle was 2017. That was six years ago. So for me that means that today there’s a 16-year-old out there that is trying to learn and see what’s going on that might not have been watching us when he was 10. Like my oldest son, I watch him and his journey at 21, I think back to me at 21. I was getting my shit from hip-hop, rap, the interviews, Fab 5 Freddy, fucking Dr. Dre, Ed Lover… the guys! Yeah. So we want to be those guys for the youth, and continue the chain. 

In terms of your podcast now, do you feel like this iteration is the best it’s ever been? 
Do I feel like this iteration is the best it’s ever been? I’m gonna say yes, because of the plan. I wanted a woman on my podcast since day one. The entire time I’ve wanted one. I’ve always wanted a panel. So even if my old co-hosts were still there, I was gonna add. So the fact that this is closer to what I envisioned and what the plan is, yeah. And I’m not done man. I’m not done. I’m kicking ass. I’m on they ass. Everybody. 

We could probably end it there, but I have a couple more. 
Give it to me. 

You were talking about Yachty actually. 
My man.

Back in that 2017 profile, you said:, “If Complex wasn’t paying me, I would never talk about Lil Yachty.” 
[Laughs.] What a dick!

That moment between you that happened not far from here, when you were screaming at Yachty, was like the perfect old head vs. new head argument, and that’s why that thing went so viral. Can you reflect on that moment and also how you may have changed since then? 
Even listening to that quote. I was super wet behind the ears in terms of doing the interview, what I wanted to convey or get out the person I was interviewing, I just didn’t know shit about shit. But that was kind of fly. That’s what they say, if they say I’m missing my edge, that’s what they be talking about. But I’ll never do that shit again. But today? I learned from Yachty, I learned from Quavo, rest in piece Takeoff. I learned from that moment, Offset. I learned from each interview that I do. So the next one could be better. I’m still not all the way there. Like, I watch my shit and be like, all right, we need to fix that up, make a couple of changes here and there. I’m committed to the work. It’s always a work in progress and I’m just committed to doing the work. I know that sounds really cheesy when you write it, but that’s just the truth. 

Image via Complex Original

I’ll close with this quote you said in 2017: “I never really identified with being a rapper, if we’re being totally honest. Rappers drink. Rappers smoke. Rappers fuck a whole lot of women. Rappers go to clubs every night. Rappers stand on couches. Rappers carry weapons. Rappers want to fight everybody. Rappers are tough. I’m not any of those things.” What’s your reaction to the quote today? And do you think this version of yourself, which is the most powerful hip-hop media personality, was always going to be your final form? 
Today I think that quote’s bullshit. [Laughs.] 

Because you’re standing on couches? 
Well, because that’s the wrong idea of what a rapper is. That’s what I hear today. 

Probably ’cause you were more bitter about rap back then, maybe? 
Well maybe because at the time of my entry, that’s what they were urging me to do or urging rappers to do—which is be seen, be around a lot of women, cause chaos. That was in ’01. But a rapper didn’t have to do that. Like you could still be a rapper. And that part is missing from the quote. And, at some point in my journey, I tried to go do all of those things, except for the “be tough” part. All of those things I tried to go do, so I could be a rapper. But the truth, if I just had a better understanding of my own value, then I maybe would’ve changed what rap or a rapper looked like at the time. That’s what I think of when I hear that quote now. 

Yeah, and that’s obviously changed since the late ’90s and early aughts. 
Thank God. 

You can be— 
—whoever you want to be today. You can be Lil Uzi with a fucking house record going number one. You can be Cyhi and Pusha, you can be lyrical miracle, you can produce, you could write for people, you could be Yachty—it’s so many different things you could do today. That sounds ancient. And you never want to sound that way when you’re dealing with art. You want to be as timeless as possible. 

What’s next for you?
Oh, I got a second wind. I’m rejuvenated. It’s like I just woke up from a nap. I’m ready to kick ass. Like I said, I got big plans. I want to continue to develop my vision—I can’t share because the competition is right above me on the list. But there’s a lot of things I want to do. I’m anxious and I’m passionate, still. Like that’s always the scariest thing for me. In rap, it was, damn, I can’t even imagine a day where I don’t want to rap. Like that’s scary where I don’t have the passion to do it. But then that day came, and it was fine. Same here. It was like the day where it feels like you’re getting up and going to work, then I don’t want to do it anymore. And by the grace of God, that day is nowhere close. 

I was listening to Bill Simmons on the How I Built This podcast and he said a couple of things that resonated with me. One is that in the business of content you can’t run the same thing back every year and grow. And two, the people who actually give a shit will always be the most successful. It sounds like both are on your mind. 
For sure. And will remain at the front of my mind. I’m not letting up on these dudes. [Points to list.] There’s some talented people here. Better keep up. 

Image via Complex Original

The Recipe: Slowthai’s ‘UGLY’

Image via Method Records
Polaroid/Image via Georce Muncey

Day one fans of Slowthai have known him as the Northampton grime rapper with punk sensibilities and a mad smile, a unique combination of abrasion and sensitivity. On UGLY—which stands for “U Gotta Love Yourself”—they get to know him more profoundly as he touches on fatherhood, hedonism, mental health, and otherness.

Ty’s third album has no features, but tons of collaborations: it took a village to get to this place of freedom—a rapper that bounces around with genres, excavating sounds across ‘90s darkside rave, alt-rock, punk, post-punk, rap, and grime. For UGLY, over the course of the last two years, Ty and his manager/creative director/cousin Lewis Levi were joined by photographer George Muncey, a number of producers and writers, including Dan Carey (Kate Tempest, Fontaines D.C.) and longtime Slowthai collaborator Kwes Darko, to create the rapper’s most revealing and eccentric album yet.

“We started doing really heavy stuff, got a drummer in, made more punk-y stuff and drifted away from the electronic hip-hop thing,” says Dan Carey. “That happened quite gradually.” The majority of the album was recorded in Carey’s home studio, but a few of the tracks, like “Falling” and “Tourniquet,” were completed at Narcissus, a studio in London. Collaborators came in and out.

“We had guest vocalists as well, and in some sessions we had Beabadoobee. At one point, we had James Blake in on the sessions as well, just jamming,” Kwes Darko laughs. “We’ve got 10 hours of jamming with James Blake somewhere. He didn’t make the album.”

“It was a good time. It was the most fun I’ve probably had, and [the most] freedom. Without barriers, I was just exploring,” Ty tells Complex, with his idiosyncratic smile. “It kind of just made me love doing it again. [Music making] started feeling like a chore at one point. Now, I just can’t wait to make more music.”

“ I wanted to challenge people and challenge myself. When something becomes muscle memory, you should do something else.”

A lot has changed in his life since the release of his sophomore LP, Tyron, in 2021. The 28-year-old has gone to therapy and become a dad. The latter, perhaps his proudest moment; an appointment he refers to as him now being “responsible for a little perfect human being.” All of the aforementioned somehow unearthed the confidence to realize he could make whatever fluid music he wanted if he allowed himself the space for that boldness in experimentation. 

“At this point in time, I wanted to challenge people and challenge myself. When something becomes muscle memory, you should do something else or you’re never going to improve and you’re never gonna get better,” he asserts. That’s evident across the LP, and especially so on the title track “UGLY”, with its sludgy post-punk live band recording, Slowthai’s swaggering singing and forceful rapping–the maudlin spelling of “U-G-L-Y” repeated with increasing absurdity.

Image via Method Records

His hopes for listeners are simple. “I want to broaden horizons and open their eyes to different music,” he says of UGLY. “You got to love yourself and let people know they’re not alone—I want them to live with the album and grow with it. All of us have something ugly, so love yourself as is.”

Below, Ty and his closest collaborators break down the recipe behind his triumphant third LP, UGLY.

CHEFS IN THE KITCHEN

Slowthai will be the first to tell you: UGLY took an army with a shared vision. Below, we speak to some of Ty’s long-time collaborators (his manager/creative director Lewis Levi, trusted producer/right-hand-man Kwes Darko), new additions (rock producer Dan Carey, photographer/creative director George Muncey) as well as Slowthai himself. 

Slowthai (Tyron Frampton) – Rapper
Dan Carey – Producer, Writer
Kwes Darko – Producer, Writer
Lewis Levi – Manager, Creative Director
George Muncey – Photographer, Creative Director
Zach Nahome – Producer, Writer
Ethan P. Flynn – Producer, Writer
Sega Bodega – Producer, Writer on “Feel Good”
Shygirl (Blane Muise) – Backing Vocals on “Feel Good”
Jacob Bugden (Beabadoobee) – Producer, Writer
Alexis Smith – Recording Engineer
Christian Wright – Mastering Engineer
Yuri Shibuichi – Drummer
Liam Toon – Drummer, Writer
Fontaines D.C. (Carlos O’Connell, Conor Curley, Conor Deegann III, Grian Chatten, Tom Coll) – Live band on “UGLY”
Oly Carey – Backing Vocals on “25% Club”

SLOWTHAI: Dan Carey and Kwes, they gassed me up. When you’re in the process of making music with other people, it’s a beautiful thing: the journey of it from the start to the finish and in between, the ups and downs. Obviously your life contributes to that. One day might come in and you’re extra hyperactive and the next day you’re overtired. Then the next day I’m super depressed. I don’t really want to be there. But then by the end of the day, man, I’m so thankful I was here… I’m so proud of everyone involved, but just proud of myself. And that’s a goal for me. I suppose I want to feel good.

Image via Method Records

How they began working with Slowthai:
 

DAN CAREY: I’ve been a fan of Ty since the beginning. He’s amazing. I’d been keen to try and do something with him, but I didn’t really know how to approach getting around to that.I think it was Kate Tempest’s The Books of Traps and Lessons that got Ty’s attention. We had time planned [together] but it got canceled because he had a baby. His manager, Lewis, called and suggested I get together with Kwes Darko, and we just made beats, some starting points for a potential record. We had an amazing couple of days. He had never been to my studio before, and it’s rammed full of interesting stuff. He was like, “Show me what you’ve got.” We went around the studio, in a clockwise direction, just switching things on, making stuff. 

I had done the Fontaines D.C. record; Kwes and I had made the backing track for “UGLY.” I was joking, I said, “Why don’t we get Fontaines to come in and play along with it and make it sound immense?” And Ty was like “Yeah!” I’ve done all their records, they’re good mates, so I had them come in. That’s where the other dimension of the record started to come in: more guitars, two live drummers—instead of programmed stuff, or a mixture of the two.

KWES DARKO: Dan was someone I had always admired from afar. When I met him, it was like I had just met the more experienced mind of mine. I was looking at his studio, I was like, “You’re me, with an extra 10 or 15 years of me in the game.” It’s rare for me to meet producers of a certain era that I connect to. Dan’s open to experiencing new things. There’s no, “No, it should go this way.” That’s how we’ve always created: naturally. And Dan understood that. And him understanding more band stuff, that’s the element we wanted to bring in. Ty wanted more guitars, live instrumentation, and Dan’s space [has] all that.

LEWIS LEVI: Me and Ty are cousins and I manage him. I’m the Creative Director. I’ve been a fan of George’s work for the last like, six, seven years. I started showing him the music and was like, “This is the direction.” With the music videos: We’re both part of a duo. I’m part of a duo called THE REST, where I’ve got a partner called Alex [Motlhabane]. And George is part of a duo called UNCANNY, in which he has a business partner called Elliot [Elder], and everyone played a vital part [in the visuals] but me and George were the ones that stayed communicating the whole time basically.

GEORGE MUNCEY: On paper, it’s mental. It’s crazy to have so many cooks in the kitchen. For me and Lewis to both have our own separate things but to work with this fluidity, that doesn’t feel like there’s a hierarchy… things just work.

LEWIS LEVI: The bones of the project are people who, at their core, are very much inspired by challenges and boundary-pushing, rather than ego. “How do we push it forward? What’s the best thing?” The music videos are art pieces, in a way.

KEY INGREDIENTS

Post-punk influences, self-reflective artwork, and constant jamming and experimentation–on rock band instruments (guitars, drums, bass, piano) as well as modular synths, MPCs, Swarmatrons and more–built the unique vision for UGLY.

On key instrumentation: 
 

DAN CAREY: The thing about Ty is that he’s not afraid to go down a new route, to follow a spark of a new idea. Kwes would be on the Octatrack, Zach would be on the laptop, and I’d be on the studio computer. Zach would say, “Give me a minute,” and take the vocals and fuck around on the track and send it back to me. There was stuff flying around all the time. Ty would react to that and sometimes that would change how he was writing the lyrics.

KWES DARKO: Dan has this rare synth; I can’t even describe what kind it is—it’s crazy rare. That was used quite a lot on the album, amd this crazy modular set up. There were times where we were resampling Ty’s voice, resampling it and running it through. A lot of it is in the detail of the music—there are things in there that you don’t necessarily hear, but they make up the painting. They make the picture make sense. 

DAN CAREY: In my studio, there’s this big modular thing called the Colossus. And it’s quite present on a lot of the record. Quite often, I’d run parts through that thing for consistency of sound. Sometimes just the demo vocal. Ty’s really interesting: Once he’s delivered a vocal, he doesn’t really like to do it again. He doesn’t see the value. We’re both of the opinion that if it’s there, you should just leave it.

Most of the beat programming was done on an MPC. That’s really key. The Swarmatron is something that I rely on; it’s part of my sound. Whatever I’m doing, I have the Swarmatron sitting there somewhere. A lot of the analogy stuff is tracked through the Neve presets and mixed through an analog desk. Sometimes we sectioned off parts we wanted to hit harder. The guitars and amps on “Wotz Funny,” “Happy,” and “UGLY” we set things up in one room, a live room instead of a control room situation. Everything’s in the middle room for a big punchy sound, with lots of room mics. And the big modular synth setup tends to come to the fore and favored. My daughter is the female vocal on [“25% Club”]. She’s a massive fan. More than anything I’ve ever worked on.

Image via Method Records
Image via Method Records

What was playing in the background:
 

KWES DARKO: Ty’s into Daniel Johnston, Patti Smith… There were a few [alt-rock musical inspirations we were listening to]. But we also tried not to indulge into too much music. We’re not trying to re-create anything. I grew up around band music and rap and electronic music, Ty’s the same thing. We had pre-influences before the album. “Hey” by the Pixies is one of my favorite songs ever made.

SLOWTHAI: I was mainly listening to what we were doing: We’d make stuff, then I’d spin that the next day or so to see what we could do differently. But before that, it was a lot of the Pixies, the Verve, the Strokes, Joy Division—everyone that was so ahead of their time with what they were doing. Some days it would be Moby. I was listening to Muse and Radiohead, only because I love Thom Yorke’s tone. And Matthew Bellamy’s got quite a similar drone, so maybe I was influenced by them. I feel like I was more influenced by myself.

The meaning behind the artwork:

LEWIS LEVI: There are three different artworks. The blurry one is the back cover but there’s another one, the indie exclusives, where it’s like behind his head and he’s got his face down and you can see a big scar on his face. It’s less to do with “he looks UGLY.” It’s more, like, this is how the world makes him feel. The [closeup of the] eye for the front cover is because the album is so up close and personal, you feel like he’s right in your ear [through] all the whispering and shouts. That’s why it starts close.

 

Self-captured portrait/Image via Method Records

GEORGE MUNCEY: A big thing with all the imagery was to make it intimate, raw, and personal. In the widest shot, the full body image, Ty actually takes the photo himself. I gave him a self-release cable. So, when he felt that he was ready, we got him to take the photo. It’s a little sphere that blows a puff of air that triggers the camera. There was a big desire to lean into a stripped back look, as opposed to maybe something in the past, which has been charismatic and very loud. [This is] a complete 180…

For the self-shot photos, there’s a series of photos called Ghetto by Broomberg & Chanarin, which is a photographic duo. And they went to seven ghettos across the globe and did this kind of documentary photo series throughout them. At the end, they got the patients in the asylums to take their own photos with a self-shutter. That was one of the things which was driving me towards that idea.

TABLE SETUP

Polaroid/Image via George Muncey

Slowthai and his team value welcoming studios–places where play is promoted, and ideas are explored–if you demand a song sound a certain way, you’re out. If the space feels like it’s meant for productivity and productivity alone, it was out.

KWES DARKO: There was a mix between studios. A lot of the ideas were actually created in a studio called Narcissus in Northwest London, Wilson. That’s a studio that is just close to our hearts. It feels like home. It’s a playground for us—that’s how I like my studios: you’re gonna walk into a space where it doesn’t look like you’re going to work. You’re walking into a space like your friend’s bedroom, kind of thing. It’s got toys that you can just play [with] in the studio. And Narcissus Studio has that vibe, which made it so much easier to go in there and jam. We’ve got jams from Narcissus for four, five hours, just playing live with a whole band and we’d create from that. So, Narcissus is really where the bed was created. Then we moved onto finalize everything: re-recording drums, retrack drums, retrack guitars, bass… synths, all that was done at Dan’s home studio, which is amazing.

THE RECIPE

The message behind UGLY–“U Gotta Love Yourself”–drove the punk-y exorcism that became the album: from YouTube-influenced music visualizers, wild days in the studio, and mind-blowing detours.

Landing on the album’s name: 
 

SLOWTHAI: I had Wotz Funny first, and then it became UGLY. I always knew I wanted to make an album called UGLY. I wanted a band called “UGLY.” When the acronym came to me, “U Gotta Love Yourself,” I was like, “That’s the title.” At a point in time, my outlook, and the way I felt about myself was “UGLY.” Shebang! That’s the one right there.

KWES DARKO:  I was thinking about the Joker, a mad way of thinking—a weird, bizarre vision—and seeing how we could connect those two dots. Ty, to us, he is the Joker. He’s got that energy to him.

The first track they made: 
 

KWES DARKO: The first track that was made on the album was “Selfish,” that was me and Ty. He had a setup in Northampton for a bit and he was just messing around and “Selfish” just came about. He had just had his baby, he got away for just a few hours to go to the studio, and we ended up at “Selfish.”

DAN CAREY: When [Kwes] first gave “Selfish” to me, he was like, “This one’s crazy.” It was the loudest sounding thing. We tracked the drums again—a fairly simple process of going through some of the synths from the demo.

The final track they made:

 

DAN CAREY: We thought we were done with the record. Ty asked, “Can you make me a really nasty beat that sounds like I’m having a panic attack in a nightclub? I haven’t said everything I need to say yet.” So, I made the beat for “Yum.” He wrote the whole lyric in five, 10 minutes. That was the only take he ever did of it. I remember sending it to Lewis, who just replied, “Yikes.” I sent it to the label, and they said, “You’ve simultaneously ruined and made my day. That’s the most horrible thing I’ve ever heard and it’s the best thing on the record. You should put it as track one.” 

“Ty, to us, he is the Joker. He’s got that energy to him.”

SLOWTHAI: I’d been in therapy, and I was quite pissed off because in my head, I’m not gonna get all these answers from this guy. He’s not gonna sort my life out. I actually got to fix it myself. So, I just started writing [“Yum”]. I was writing it in a way where I would never actually think it’s cool to say. It’s fucking ridiculous. I went to another studio, I got fucked up, Dan took some shrooms and texted “I’ve done some more work to it, it’s crazy.” And I’m in this big studio in Bath, and they’ve got these massive speakers, and it was seven minutes long at this point. Everyone [else] in the studio was making pop music and they were looking at me like, “Fuck.” Their minds were blown.

On the making of the “Selfish” music video:
 

LEWIS LEVI: “Selfish” originally was a music video idea that I had for a song called “Toaster,” from [Ty’s first album] Nothing Great About Britain. I’ve wanted to do it for ages. It was a much bigger idea actually. There was this idea: Ty on this journey through this block of flats, trying to get to the top, and when he got to the top level, it’s all made of glass. Everyone in the building rushes to the top and falls off and dies, basically. That’s where the idea of him smashing the room ended up coming from. We were talking about Mr. Beast on YouTube, we were like, “That would be a crazy music video.” And we did [the 24-hour] livestream and the reward was like, you get a music video, and you’ve like been part of this journey. It was an experiment on everyone’s patience, not just his. Some people stayed and watched the whole thing. It was a worldwide experiment. And the box was a two-way mirror: We could see him, but he couldn’t see out.

GEORGE MUNCY: On a technical standpoint, you can’t really translate into the video how horrible it was in that room. Two-way mirrors reduce the amount of light that goes through them. That’s just how they work. So, it was about three times brighter in the room than it looked through the windows. The lights had to be cranked up way high. It was unbearable and when he laid down and looked at the ceiling, he said it hurt when he closed his eyes.

On the making of the “Feel Good” music video:
 

KWES DARKO: “Feel Good” was me, Ty, Shygirl, and Sega Bodega. Ty and Shygirl were fans of each other’s music. It was like, “Let’s see what comes.” The most surprising thing was Sega started playing this guitar riff, and I’m like, “What’s that?” Sega Bodega, the music that he’s known for, is in the synth world. So, when he’s playing, we’re like, “What? You’re playing this?” I had my MPC and started chopping up some drums around it and naturally built this song. Ty was in it. It was such a free-flowing moment. And Shygirl did the little BVs in the back, the extra touch. “Feel Good” was a feel good moment.

SLOWTHAI: There’s a guy at the very end [of the “Feel Good” video] and he’s got a lump in his throat. Man, when I watched that video back—damn, I could not believe it. That’s the whole point, innit? Bringing people together who may feel lost and alone and showing them that they’re not. We all feel these things. And when you’re in this space, it’s a safe space for everyone to be themselves, fully, without compromise or any expectations of how you’re meant to be, so, it’s beautiful.

LEWIS LEVI: We dropped 12 visualizers, one for every song album. Originally, I wanted fans to be the people in them, not Ty. That’s where the idea for “Feel Good” came from. We were trying to do 75 fans at first, but it wouldn’t work out—each fan only got four seconds in the video anyway. [There were 35.] We shot it across five days. The wholesomeness of it is the whole point.

On the 12 visualizers for each album track:
 

GEORGE MUNCY: I’m a pretty firm believer that leaning into something like visualizers and trying to make them as good as they can be, is more beneficial and worthwhile in the current climate than spending all of your money on one music video. Trying to build up an experience that builds the world and accompanies the album can be more powerful than something that only lasts three minutes. And without the likes of MTV… Building something that heightens the entire album and paints a new picture, I think that’s potentially the way forward.

Image via Method Records/By George Muncey

“All of us have something ugly, so love yourself as is.”

LEWIS LEVI: [The visualizers take place in the same room] because it’s like the analogy of Plato’s Cave. Everything that we externalize or see is actually only from our own imagination. What we’re seeing in that room is the feeling of the album. It is where his mind is at. It’s murky and grimy.

The Best Hip-Hop Producer Alive, Every Year Since 1979

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1979: Sylvia Robinson

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CREDENTIALS: “Rapper’s Delight” (The Sugarhill Gang)

Sylvia Robinson’s story is improbable. It’s the kind of thing that’s rightfully being made into a movie: The woman from the Dirty Dancing song teams up with a mobster and a kid from a pizza parlor to—by a combination of timing, luck, forethought, and stolen lyrics—start a revolution.

Robinson may have ended up as “one of the most reviled businesspeople in hip-hop,” but her story didn’t start that way. Best known at the time for singing “Love Is Strange,” she was a music business lifer who wanted to start a new label with her husband Joe, with a loan from notorious music biz gangster Morris Levy. In the summer of 1979, she was at a party at the uptown nightspot Harlem World when she saw Lovebug Starski playing records and exhorting the crowd in rhyme. “A spirit said to me, ‘Put a concept like that on a record and it will be the biggest thing you ever had,’” she told Vanity Fair years later.

Those who had been laying the groundwork for hip-hop culture at the time had no interest in putting anything on wax. After all, why make a record if you can just go to a party? But Robinson saw that the music could make a mark on places far outside nightclubs and rec centers. Once she had the idea, she knew she had to make the record. So Robinson tasked her son Joey Jr. with finding rappers. He remembered a guy he saw at the local pizza parlor, rounded up two more folks, and the Sugarhill Gang was born.

Sylvia had the idea to re-record Chic’s “Good Times” for the backing track, and even played on the session. (The idea would come back to bite her when the guys who wrote that song heard their music, didn’t see their name on the record, and promptly sued). The three strangers, one using lyrics from a rapper he managed—not even bothering to change the name—stepped in the booth. The result, a nearly 15-minute-long track called “Rapper’s Delight,” somehow worked. Those already steeped in the culture were skeptical, but nearly everyone else was blown away. From radio play on a single station in St. Louis, the song took off to the point that the label was pressing around 50,000 copies a day.

The aftershock was massive. Rap music became something you could not only record, but make money on. Sugar Hill Records is long over, but we’re still living in Sylvia Robinson’s world.

HONORABLE MENTIONS: Bobby Robinson, Rocky Ford and J.B. Moore, Fatback Band

There weren’t many songs released in the first year of recorded rap’s existence, so it’s amazing that there was so much variety. Bobby Robinson, head of Enjoy Records, put out two songs in 1979 that served as purist NYC counterweights to the Jersey-bred “Rapper’s Delight”: “Rapping and Rocking the House” by Funky Four Plus One More and Grandmaster Flash and the Furious Five’s “Superappin.’” As for Ford and Moore, they were the team behind Kurtis Blow’s “Christmas Rappin’,” a seasonal song that was so captivating and innovative that it was a hit straight through to the warmer weather months. And the Fatback Band? People argue to this day about whether “Rapper’s Delight” really was the first rap record. The other candidate? Fatback’s “King Tim III (Personality Jock).” Even one of the members of the Sugarhill Gang recalls the Fatback Band’s track predating theirs. It was, however, a B-side and not a single, thus relegating the debate to the realm of academia and record collectors. —Shawn Setaro

1980: Rocky Ford and J.B. Moore

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CREDENTIALS: Kurtis Blow (Kurtis Blow)

At the tail end of the 1970s, two Billboard writers, Robert “Rocky” Ford and J.B. Moore, came up with a plan that would help shape the course of hip-hop history. Ford had just written about the emergence of hip-hop in a 1978 article called “B-Beats Bombarding Bronx” and he needed more dough than his music writer salary would permit, with the birth of his son on the way. Another co-worker, Mickey Addy, had written some Christmas songs several years earlier, and his young compatriots liked the idea of a yearly royalty check. So Ford and Moore grabbed Kurtis Blow and wrote “Christmas Rappin’” for him.

The 1979 single became a massive hit and got Blow signed to Mercury Records. Happy with the success, Ford and Moore made the logical next step: They recorded a full album. Kurtis Blow’s self-titled 1980 debut was the first major-label rap album, and arguably the first-ever rap album of note. Ford and Moore produced the whole thing, teaming with Blow to bring in musicians like pianist Denzil Miller, Ford’s longtime friend Larry Smith (who would go on to glory with Run-DMC), and guitar virtuoso Eddie Martinez. They included material that was both comic (“Way Out West”) and serious (“Hard Times”)—even convincing Kurtis to croon a ballad and rock his way through a cover of “Takin’ Care of Business.”

They also showed us “The Breaks.” The 1980 single took inspiration musically from Steely Dan’s “The Royal Scam” and philosophically from comic Eddie Lawrence’s bit “The Old Philosopher.” In true hip-hop fashion, Ford, Moore, and company took those disparate influences and came up with something completely new—resulting in a track that is still one of rap’s most iconic. Ford and Moore would go on to work with Full Force and even teach Rodney Dangerfield and Tom Hanks how to rap. But it was in the variety—musical and lyrical—of Kurtis Blow that they had their biggest impact, letting the world know that this new rapping thing was worthy of a full album.

HONORABLE MENTIONS: Ann and Paul Winley/Harlem Underground Band, Bobby Robinson, Pumpkin

Paul Winley’s Winley Records had been around for decades, but it got new life in the 1970s by releasing funky records from the Harlem Underground Band, as well as a series of Malcolm X speeches. Naturally, Paul’s daughter Tanya turned to rap. Her 1980 track “Vicious Rap” was one of the first notable examples of rap getting political, with Tanya decrying high taxes and police repression. Tanya’s sister Ann is credited as producer on the record, just as she is on Winley Records’ other contribution to hip-hop that year: Afrika Bambaataa’s “Zulu Nation Throw Down.” Bobby Robinson is named as the producer on a series of influential rap songs his label Enjoy put out in 1980 by Treacherous Three, Grandmaster Flash and the Furious Five, and Disco Four. But the core talent behind those innovative records was Errol Eduardo Bedward. Bedward, better known as Pumpkin, was a drummer and bandleader who would hire musicians, arrange tracks, and even lead late-night sessions while Robinson (who was busy running a record store during the day) was often sacked out on the couch. Credit is due to both Robinson for securing studio time, finding rappers, and trusting in a then-teenage Pumpkin, and to Pumpkin himself for helping lead rap in a new sonic direction. —Shawn Setaro

1981: Pumpkin/Pumpkin and Friends

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CREDENTIALS: “Feel the Heartbeat” (Treacherous Three)’ “Do It, Do It” (Disco Four); and every other release from Bobby Robinson’s Enjoy Records that year

Funky drummer/musician/arranger/bandleader Errol “Pumpkin” Bedward was Enjoy Records’ not-so-secret weapon, crowned King of the Beat before anyone saw Kurtis Mantronik’s name on wax. Everyone—Treacherous Three, Spoonie Gee, Funky Four Plus One, Kool Kyle the Starchild, and Disco Four—benefited from Pumpkin’s innate funkiness and mastery of the pocket. No less an authority than Living Colour drummer Will Calhoun doesn’t mince words when talking about Pumpkin: He was “the sole creator of hip-hop and rap as a serious artform.”

Pumpkin was, like hip-hop itself, born in the Bronx. He started playing drums early, and showed so much promise that folks in his neighborhood went out and bought him a kit. He began working with Bobby Robinson’s Enjoy label when he was just 16, earning what must have seemed an astronomical fee of $600 per session.  

It didn’t take Pumpkin long to figure out the drum machine, as well. Once he did, his services were in demand by three of the leading rap labels of the day: Enjoy, Profile, and Tuff City. He was so busy that he often resorted to being credited under pseudonyms like the gee-who-could-this-be “Jack O Lantern” or the hilarious “Oliver Shalom.” Bobby Robinson was able to challenge Sugar Hill as the premier rap label during the early ‘80s thanks in large part to Pumpkin’s success in the studio creating a sound that made B-boys and B-girls lose their minds.

In 1981, Bobby Robinson was credited as the producer of Treacherous Three’s “Feel the Heartbeat,” but it was Pumpkin and his studio mates who crafted the record’s sound, giving life to what could have been a by-the-numbers replay of Taana Gardner’s “Heartbeat.” A pulsing beat drives one of the most enduring rap recordings ever made, and Pumpkin was unquestionably the heartbeat behind the song, as well as countless others during the earliest days of rap on wax. If you listen to the infectious “Do It, Do It” by Disco Four or the floor-filler “It’s Rockin’ Time” by Kool Kyle the Starchild from that same year, it’s clear just how tight the bands Pumpkin directed were (and how versatile he was as a musician).

Within just a few years, Pumpkin would sign a $12,000 contract with Profile. That amount may seem paltry now, but in 1983 it surely bought him plenty of his beloved monogrammed shirts. But by 1987 or so, following some shady business deals, Pumpkin was burned out on rap. He kept on playing, though, and died in 1992, shortly after finishing some gigs in Japan.

HONORABLE MENTIONS: Jiggs Chase/Jigsaw Productions, Jonzun Crew, Arthur Baker

Clifton “Jiggs” Chase is a musician, arranger, songwriter, and producer who was employed by Sugar Hill Records in the ‘80s. If you know classics like Sugarhill Gang’s “Apache,” Grandmaster Flash and the Furious Five’s “It’s Nasty,” Spoonie Gee’s “Spoonie Is Back,” or Crash Crew’s “We Want To Rock,” you’ve heard his work behind the boards. Speaking of Sugar Hill Records, the Jonzun Crew produced rap records for them, too, in addition to making funk, soul, and disco for various labels. The group is responsible for Sugarhill Gang and the Furious Five’s “Showdown” and Brother to Brother’s “Monster Jam.” They also co-produced (without credit) Sequence’s “Funky Sound (Tear the Roof Off)” with Chase. Arthur Baker, for his part, would make waves in 1981 with Afrika Bambaataa and the Jazzy 5’s “Jazzy Sensation,” a hip-hop version of the Gwen McCrae floor filler “Funky Sensation.” The track’s “Bronx Version” was arguably the song of the year, as much for Baker’s infectious bass-driven track as for the oft-sampled “The ladies! The ladies!” chants. Bambaataa has since had his legacy tarnished by horrific sexual abuse allegations, but Arthur Baker’s contributions to “Jazzy Sensation” still ring out as strong as ever. —Dart Adams

1982: Arthur Baker

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CREDENTIALS: “Planet Rock” (Afrika Bambaataa and the Soulsonic Force)

By his own admission, Arthur Baker was a “shit DJ” who “wanted to make music” when he began his career. By the time he left Boston for New York in 1981, though, he had a series of disco records under his belt. The following year, Baker put his mark on hip-hop in the form of “Planet Rock,” a song he produced for Afrika Bambaataa and the Soulsonic Force. The track—which saw the Universal Zulu Nation founder urging listeners to the dance floor over an unrelenting, explosive beat—has roots that go back as early as 1980, when Baker met Bambaataa through Tommy Boy Records founder Tom Silverman. Borrowing from Kraftwerk’s “Trans-Europe Express” and “Numbers,” Baker pioneered sampling before samplers were commonplace, and helped craft what later became known as electro in the process.

Not only did “Planet Rock” solidify Bambaataa’s move from tastemaking DJ to legit star (which lasted until sexual abuse allegations became public in 2016) and ensure the survival of what would become one of hip-hop’s most influential independent labels, it also set the stage for everything that came afterwards. It is, as fellow producer Rick Rubin later put it, “One of the most influential songs of anything. It changed the world.”

One reason the song has had such a pull on everyone from Rubin to today’s trap sensations is mechanical. The sound of “Planet Rock” came from the then-new Roland TR-808 drum machine. In Baker’s own words, it was “one of the first 808 records.” The machine, which flopped initially, had a distinct sound that, once “Planet Rock” hit, would spread across the world. It was “Planet Rock” that got Egyptian Lover to pick up an 808 and begin the L.A. electro-funk wave that gave us Ice-T and NWA, creating Miami bass along the way. You can trace a direct line from the track’s programmed hi-hats and booming kick to the trap drums of today.

That sound colored much of Baker’s other work at the time. With ties to Boston intact, he executive produced and mixed New Edition’s “Candy Girl” in 1982, alongside Maurice Starr. Offering a lighter take on Baker’s production style, the song helped launch the careers of the five teen singers and indirectly opened the door for five more. Not bad for a shit DJ.

HONORABLE MENTIONS: Jonzun Crew, Pumpkin, Jiggs Chase

Michael Jonzun and his brothers, including Maurice Starr, were extremely influential during an era in which electro-funk and rap hadn’t quite separated yet. Their 1982 hit “Pak Man (Look Out for the OVC)” set the stage for the group to be signed to Tommy Boy and release a debut album the following year—kickstarting one of rap’s most important independent labels. As mentioned above, 1982 was also the year Maurice produced “Candy Girl” for some kids in his neighborhood who thought of themselves as the “new edition” of the Jackson Five. Pumpkin spent 1982 producing songs for groups like Masterdon Committee and Fearless Four. His main accomplishment that year was “Rockin’ It” by the latter artists—a track that took notes from a Kraftwerk tune and turned them into a riff sampled by basically everyone. And in a year of iconic rap songs, Jiggs Chase might have everyone beat. He produced Grandmaster Flash and the Furious Five’s “The Message,” a perennial winner in best-rap-song-of-all-time polls. Special notice should also be made for Duke Bootee, who co-wrote, co-produced, and performed the song, alongside Sylvia Robinson. —Shawn Setaro and Lucas Wisenthal

1983: Larry Smith

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CREDENTIALS: “It’s Like That”/“Sucker M.C.’s” and “Hard Times”/“Jam Master Jay” (Run-DMC); “Money (Dollar Bill Y’all)” (Jimmy Spicer); “You’ve Gotta Believe” (Lovebug Starski)

Larry Smith may have had a better 1983 than anyone outside of Michael Jackson and Prince. By that year, Smith was already a veteran musician who knew his way around the studio, and was the driving force in the band Orange Krush, who would later serve as the backing group on the first two Run-DMC albums. Russell Simmons (who in more recent years faced accusations of sexual misconduct) knew what Smith was capable of, having seen him tear up the bass on “Christmas Rappin’” for Simmons’ college pal and management client Kurtis Blow. So when Simmons’ brother and his group needed tunes, Smith was in the mix.

A pair of Smith’s Run-DMC singles contained two of the most iconic rap records of the year, which helped create the first generational divide in rap. The stripped-down drum programming on “Sucker M.C.’s” and the powerful “It’s Like That” were inescapable when they hit store shelves, late-night rap shows, and college radio. The former’s beat, made on the Oberheim DMX, was so powerful that it once made its creator grab his own nuts in public. To get a glimpse of the song’s impact, look at how often people bite interpolate its opening lines. Or note that Marley Marl’s very first production was an answer track.

Smith’s beats would go on to influence Rick Rubin, the Bomb Squad (“The Bomb Squad was trying to make hard Larry Smith records,” DMC said years later), and basically everyone else who followed in his wake. Smith’s bare-bones, drum machine-heavy records were the result of economics as much as aesthetics. “If I had had the budget, I would have hired live performers on the whole first Run-DMC album,” he said, looking back. But no matter the reason, the impact was historic.

Creating a whole new generation of rappers wasn’t enough for Smith to accomplish in ‘83. His versatility as a producer was reflected in credits with artists like Jimmy Spicer (“Money [Dollar Bill Y’all]”) and Lovebug Starski (“You’ve Gotta Believe”)—while his work on Rodney Dangerfield’s hit “Rappin’ Rodney” highlighted just how in demand he was during those 12 months. The following year, he helped turn rap into a more mature, album-oriented genre with his work with Whodini. Sadly, the sampling era would soon make Smith’s reliance on instruments and musicianship passé, and by the end of his life he was “languishing” in a nursing home.

HONORABLE MENTIONS: Jean-Michel Basquiat and Al Diaz, Kurtis Blow, Arthur Baker

When he wasn’t creating iconic pieces of visual art, Jean-Michel Basquiat found time to earn production credits alongside Al Diaz on Rammellzee vs. K-Rob’s hit “Beat Bop,” a wild 10-minute track that brings instruments in and out of the mix (and adds and removes heavy reverb to the vocals) seemingly at random. Meanwhile, Kurtis Blow produced Sweet G’s “Games People Play” (one of the first rap songs to use Isaac Hayes’ soon-to-be-ubiquitous piano from “Ike’s Mood I”) and Gigolette’s pop-leaning answer record “Games Females Play.” He also helmed Fearless Four’s drum machine-heavy “Problems of the World” with Mr. Magic and the aforementioned “You’ve Gotta Believe” with Larry Smith. 808 innovator Arthur Baker cranked out multiple hits for his label Streetwise with New Edition, as well as club favorites like New Order’s “Confusion.” He was also behind Afrika Bambaataa and the Soulsonic Force’s futuristic electro-funk classics “Looking for the Perfect Beat” and “Renegades of Funk”—the latter a track so ahead of its time that no one blinked when Rage Against the Machine covered it nearly two decades later. —Dart Adams

1984: Larry Smith

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CREDENTIALS: “Friends,” “Freaks Come Out at Night” (Whodini); Run-DMC (Run-DMC)

After a dominant year in 1983 producing breakthrough tracks for Run-DMC, Larry Smith carried his momentum into the new year on the group’s self-titled debut. Alongside Russell Simmons, he developed a dense series of tracks that shifted hip-hop’s sound yet again. Instead of the light, funky stylings popular in the early days of the genre (think Furious Five) Smith went to work freaking a drum machine like no one had before, resulting in a more aggressive form of hip-hop.

The work he produced for Run-DMC, as revolutionary as it was, only revealed one side of Smith, however. His songs with Whodini introduced listeners to a mix of hard-hitting bottom lines and just-under-the-surface aural accoutrements. His beats on their Escape album were complex enough to stand alone during breaks between verses, yet straightforward enough that vocals were never overpowered. Two of Whodini’s best-known tracks, “Friends” and “Freaks Come Out at Night,” demonstrated the elastic campiness that wriggled freely throughout ‘80s pop culture.

Smith’s ability to flip from a hardened new-school style with Run-DMC to more unbuttoned sounds with Whodini reflected his mastery of the craft, and the commercial success of each record illustrated just how far he took hip-hop production during his run.

HONORABLE MENTIONS: Kurtis Blow, Aaron Fuchs, Full Force

Kurtis Blow was on fire in 1984. He collaborated with everyone from Dr. Jeckyll & Mr. Hyde to Lovebug Starski, but it was his production work for the Fat Boys that pushed him ahead of a growing crowd of beatmakers. Blow’s genuine sense of musicality gave the group room to explore new territory as they rapped and beatboxed over his drums. Aaron Fuchs is a controversial figure, respected and hated in near equal measure, mostly for his music publishing moves. But whatever you think of Fuchs, you can’t deny that he had one hell of a 1984 (thanks in no small part to help from our old friend Pumpkin, who was a driving force for much of Fuchs’ label Tuff City’s music in this period). Helming classic songs for Davy DMX, Fearless Four, and Cold Crush Brothers, Fuchs wasn’t afraid of throwing some good old-fashioned guitar riffs into his beats, making for compelling foundations that both challenged and supported his vocal counterparts. Full Force’s 1984 is cemented on this list because of one song: “Roxanne, Roxanne.” The track helped ignite one of the earliest rap beefs, the Roxanne Wars, which launched young Roxanne Shanté directly into her now-biopic’d career. —Kiana Fitzgerald

1985: Rick Rubin

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CREDENTIALS: King of Rock (Run-DMC); Radio (LL Cool J)

The producer credit at the top left corner on the back of LL Cool J’s debut LP reads, “REDUCED BY RICK RUBIN.” It’s a play on words meant to emphasize Rubin’s signature style of stripping a beat down to its most basic elements. Along with Run-DMC’s King of Rock, LL’s Radio would usher in a new era of rap and rudely show the previous generation the door.

Radio was the product of young and hungry guys—LL had dropped out of Andrew Jackson High School in Queens to record it and Rubin, producing his first full-length record, was just 22 years old. He already had hip-hop bona fides, having co-produced T La Rock’s “It’s Yours” the previous year, along with LL’s debut single, “I Need A Beat,” but Radio represented something different.

Hip-hop had started out as an art form consisting primarily of singles, most notably Sugar Hill Records’ sky-blue releases. Def Jam, founded by Rubin and budding impresario Russell Simmons, started off with singles as well. But like the artists themselves, the genre had greater ambitions. On “Rock the Bells,” Radio’s in-your-face single, LL ran through names of artists he was ready to replace, including Bruce Springsteen, Madonna, Michael Jackson, and Prince. To do that, you needed albums, not just singles.

Coming from a rock background, this was only natural for Rubin. Radio was put together as a coherent project, from the massive boom box on the cover to the lead track, “I Can’t Live Without My Radio.” It made LL a worldwide star and Rubin one of hip-hop’s hottest producers. It was an album that would foreshadow all that Rubin was to do with that stripped-down sound, from the stark speed metal of Slayer’s Reign in Blood to the Beastie Boys’ rock-sample-rich Licensed to Ill to the radically reduced sound of Johnny Cash’s late-career opuses.

Rubin’s work with the Beastie Boys, which would peak the following year, seems inevitable in hindsight. The producer, just a few years older than the Boys themselves, must have seen a little of himself in the would-be punks, and in them a chance to elevate a band of pranksters to heights his own bands could have only imagined. That elevation started in ‘85, with the singles “She’s on It” and “Slow and Low”—the former kicking off with a raw guitar riff that gives way to booming drums. The best, of course, was yet to come.

HONORABLE MENTIONS: Marley Marl, Kurtis Mantronik, Full Force

Given how young hip-hop was in 1985, there was room for innovation from all sides. As Rubin found ways to pair rock guitar fury with drum machine boom bap, a Queensbridge producer named Marley Marl was pioneering sampling. And Graham el Khaleel, aka Kurtis Mantronik, was creating his own electro-funk sounds and releasing Mantronix: The Album. Meanwhile, Full Force was producing funky, electronic hits for themselves, Lisa Lisa & Cult Jam, UTFO, and the Real Roxanne—early highlights in a career that would see their members working with Samantha Fox, the Backstreet Boys, James Brown, the Black Eyed Peas, and even a young Nicki Minaj. —Russ Bengtson

1986: Rick Rubin

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CREDENTIALS: Licensed to Ill (Beastie Boys); Raising Hell (Run-DMC)

Rick Rubin’s 1986 can be summed up in three albums, any of which would have made a producer’s career, let alone year. Following the success of LL Cool J’s Radio, Rubin’s sound was en vogue and in demand, and his (and Russell Simmons’) Def Jam imprint was to the latter half of the ‘80s what Sylvia Robinson’s Sugar Hill Records was to the first half.

It seemed inevitable that Rubin would produce a Run-DMC record. Their hard-hitting sound, birthed on the eponymous 1984 debut and expanded upon on 1985’s King of Rock, mirrored what Rubin did on Radio. The result of their collaboration, 1986’s Raising Hell, cemented Run-DMC and Rubin as rap legends, brought ‘70s rock heroes Aerosmith back from the dead, and propelled hip-hop itself into the wider public consciousness.

“Walk This Way” is what everyone remembers. It’s the rock/rap pairing to begin and end all rock/rap pairings, with the oft-played video featuring Aerosmith lead singer Steven Tyler literally breaking down the wall separating the two groups. But rock guitars are strewn all over Raising Hell, pushing Run-DMC to new heights and into the bedrooms of suburban teenagers across the world. In Long Island, a young MC named Chuck D heard it and vowed to sign with Def Jam. His group, Public Enemy, would help hip-hop take another huge step a few short years later.

In November, the Beastie Boys released their debut, Licensed to Ill. And while the oft-misogynistic frat boy lyrics wouldn’t age particularly well, Rubin’s production—which swiped huge chunks of riffage from the likes of Led Zeppelin, Black Sabbath, and AC/DC—certainly has. Their 1989 follow-up, the Dust Brothers-helmed Paul’s Boutique, has become the more critically acclaimed release, but Licensed to Ill is equally unreproducible, as the Zeppelin riffs alone would have cost millions. As on Radio, it’s Rubin’s drums that drive the ship, with riffs merely setting the tone and providing a recognizable frame of reference.

Slayer’s Reign in Blood came out in October, and at just under 29 minutes it was almost an EP. Rubin, who produced it, refined their sound even further, stripping it down to its basest elements and producing what was essentially a speed metal suite, one song blending into the next in a relentless assault from the opening of “Angel of Death” to the conclusion of “Raining Blood.” By removing all that was unnecessary, Rubin reduced Slayer to their purest form and clearest sound, creating a metal classic that, 30 years on, remains the signature accomplishment of the genre. Slayer’s groove found its way onto hip-hop records including the Beasties’ “No Sleep Till Brooklyn” (which had guitar provided by the band’s Kerry King)—when the Bomb Squad needed a metal riff to help propel PE’s “She Watch Channel Zero?!,” they cribbed one from “Angel of Death.”

HONORABLE MENTIONS: Teddy Riley, Marley Marl, Daddy-O/DBC/Stetsasonic

A teenage Teddy Riley produced Kool Moe Dee’s “Go See the Doctor” in 1986, a mere prologue to a career that would see him introduce new jack swing to the lexicon. Marley Marl was still pushing things forward in QB, producing classics as disparate as Biz Markie’s “Make the Music With Your Mouth, Biz” and Kool G. Rap & DJ Polo’s “It’s a Demo.” And in Brooklyn, Stetsasonic was bringing the whole band dynamic to hip-hop, a movement that would eventually lead to the likes of the Roots. —Russ Bengtson

1987: Ced Gee

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CREDENTIALS: Criminal Minded (Boogie Down Productions); “Funky” (Ultramagnetic MC’s)

A year before the Ultramagnetic MC’s and their debut studio album, Critical Beatdown, inspired the production on Public Enemy’s It Takes a Nation of Millions to Hold Us Back, the group’s maestro, Cedric “Ced Gee” Miller, pushed hip-hop sonics to new heights. The former South Bronx DJ revolutionized the art of record sampling by excising specific chunks from the finest soul records and turning them into fresh rhythms—somehow using the limitations of the SP-1200 sampler to infuse his production with a sense of freedom. Listen past the minimalism of Ultramag’s “Funky” and ingest the marble cake of subtle arrangements; hear the drums’ pugilism on “Ego Trippin’.”

It’s what Ced chopped as much as the manner in which he chopped it that made him special. It didn’t matter whether he pinched an ad-lib grunt, hits from a brass section, or the beloved “Impeach the President”—the loan would eventually support the soundbed of a classic. In 1987, his crowning achievement was Boogie Down Productions’ now-enshrined debut album, Criminal Minded, which, thanks largely to Ced’s consummate funk cook-up, boasts KRS-One’s most menacing triumphs. “Criminal Minded” and “South Bronx” made history in ’87, but their DNA can be traced years prior: Ced grafted the latter’s skeleton from James Brown’s prize “Get Up Offa That Thing” and supplied Trouble Funk’s “Let’s Get Small” for the former’s heartbeat. The infectious rigidity of “The Bridge Is Over” must be remembered, as well.

Ced not only helped introduce BDP to 500,000 rap fans by scoring the knockouts of one of the 20th century’s greatest rap battles, the Bridge Wars, he also inspired approaching greats like the Bomb Squad, Eazy-E, and Dr. Dre—helping establish the sound of hip-hop’s first golden age.

HONORABLE MENTIONS: Marley Marl, Hurby “Luv Bug” Azor, DJ Eddie F

A clear runner-up for 1987 is now-legendary instigator Marley Marl. A year before the Juice Crew founder earned his crown by giving hip-hop “The Symphony” and debut albums by Big Daddy Kane and Biz Markie, he was the man behind Heavy D’s street breakout hit “The Overweight Lover’s in the House” and Kool G Rap’s B-side PSA “Rikers Island.” Most significantly, he was a contributor to one of the decade’s greatest rap albums, Eric B & Rakim’s Paid In Full. While the Roxanne Wars were running out of steam, Hurby “Luv Bug” Azor saw an opportunity to season the gender beef with Salt-N-Pepa. Powered by broad ears, the Haitian Brooklynite gave us tracks that were as fresh as they were refreshing—most notably, “Push It.” Meanwhile, up in Mount Vernon, Heavy D’s DJ Eddie F was coming into his own as the soon-to-be “untouchable” composer manned the lion’s share of the production on Heav’s debut, Livin’ Large. —Bonsu Thompson

1988: Marley Marl

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CREDENTIALS: In Control, Volume 1 (Marley Marl); Goin’ Off (Biz Markie); Long Live the Kane (Big Daddy Kane); Born to Be Wild (MC Shan); “Poison” (Kool G. Rap & DJ Polo)

Marley Marl, according to legend, accidentally discovered sampling circa 1985 while working on a Captain Rock remix. But unlike many inventors, he actually managed to harness the power of his creation and use it to its fullest potential.

It was in 1988 that Marley was feeling the most intense pressure due to the state of the world. “‘88—you gotta look at the atmosphere, the climate,” he told NPR years later. “It was, like, do or die, because crack was rampant. Nighttime was Night of the Living Dead. So you really had to—if you wasn’t going to do it, if you wasn’t going to be over here, you was gonna be over there.” And do it Marley definitely did. When the words “Golden Age hip-hop” are spoken, what comes most immediately to mind is Marley’s sound: samples that mined every inch of the James Brown catalog, of course, but also used Joe Tex, Otis Redding, Isaac Hayes, and pretty much all of 1960s and ’70s soul music as its canvas.

“Hearing Marley Marl’s output circa ’86-’89 was an experience the impact of which was akin to discovering aural electricity every couple of weeks, one five-minute serving at a time,” wrote Ego Trip’s Chairman Mao. And hearing Marley’s output in 1988 was to get the heaviest voltage of all. That year, Marley produced Goin’ Off for Biz Markie, Long Live the Kane for Big Daddy Kane, Born to Be Wild for MC Shan, “Poison” and “Butcher Shop” for Kool G. Rap & DJ Polo, and “Go on Girl” for Roxanne Shanté—along with, of all things, a bangin’ Paula Abdul remix. Marley brought his spark to each project: providing backing tracks powerful enough to match up with Kane’s smooth boasts; making sure that even Biz’s goofy songs like “Pickin’ Boogers” had beats classic enough to ensure they’d move out of Weird Al territory and hold up to repeat listenings; giving Shan his own, saxophone-heavy spin on the Juice Crew sound.

That alone would be enough to walk away with the year. But we’re not done. 1988 was also the year that Marley released his compilation album In Control, Volume 1, which featured Juice Crew artists and affiliates like Craig G, Masta Ace, Biz, and Heavy D—as well as, for some reason now lost to time, Roxanne Shanté dissing Salt-N-Pepa for “Push It.” Marley’s production is top-notch throughout, but there’s also the little matter of “The Symphony.” The song is arguably the greatest rap posse cut of all time, and Marley’s genius idea of mashing up Otis’ “Hard to Handle” with a classic breakbeat is no small part of the reason why. When you add that accomplishment to everything else, it becomes clear that, even in the year of Nation of Millions, The Great Adventures of Slick Rick, Straight Outta Compton, Critical Beatdown, and Strictly Business, the production god of QB stands supreme.

HONORABLE MENTIONS: DJ Mark the 45 King, The Bomb Squad, Paul C

Long before he produced “Hard Knock Life (Ghetto Anthem)” for JAY-Z and “Stan” for Eminem, 45 King was one of the most innovative and funkiest producers of the late ‘80s. In 1988, he released his excellent solo album Master of the Game, but he made his biggest impact as producer for the Flavor Unit crew. Also in 1988, Dana Owens, renamed Queen Latifah, teamed up with the 45 King to release her first single, “Wrath of My Madness,” thus sparking the career of one of the genre’s biggest stars. At the same time, the Bomb Squad produced one of rap’s greatest albums, Public Enemy’s It Takes a Nation of Millions to Hold Us Back. And they did it while creating an entirely new approach to sound—one complicated and dense enough to have inspired entire seminars. As for Paul C, a penchant for ghost production and an early death means we may never know the full extent of his influence (though I suggest starting here to get an idea). But we know for sure that he produced “Give the Drummer Some” by the Ultramagnetic MC’s, which Pete Rock praised as having “the illest drums I ever heard.” He would also mentor Large Professor, shape the music of Organized Konfusion, work on most of Eric B. & Rakim’s Let the Rhythm Hit ’Em, and influence a generation of beatmakers before his untimely murder in July 1989. —Shawn Setaro

1989: Prince Paul

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CREDENTIALS: 3 Feet High and Rising (De La Soul)

On 1991’s Derelicts of Dialect, one bar before declaring that, yes, it was merely “3rd Bass givin’ y’all the herbals,” Pete Nice offered a disclaimer: “This ain’t a Prince Paul loop from the Turtles.” The line referred to “Transmitting Live From Mars,” an interlude from 3 Feet High and Rising, De La Soul’s landmark 1989 debut. The song saw Paul borrow from the Turtles’ “You Showed Me.” A legal battle ensued, and De La reportedly settled for a figure as high as $1.7 million, establishing a precedent that changed sampling practices in hip-hop.

But not before 3 Feet could alter the course of hip-hop itself. Paul—who also produced songs including 3rd Bass’ “The Gas Face” and Big Daddy Kane’s “It’s a Big Daddy Thing” that year—helmed the album alongside De La. The one-time Stetsasonic DJ built it around the conceit of a game show. The disc began in earnest with “The Magic Number,” which saw the group interpolate Bob Dorough’s ode to the number three from Schoolhouse Rock! A series of unlikely samples, meticulously chosen and carefully placed, appeared through 3 Feet’s 24 tracks, as the trio rapped about their prowess on the mic, social ills, heartbreak, and the perils of putting on dookie-rope chains without first showering in the morning.

While the group helped usher in the era of Afrocentrism in rap, hits like “Me Myself and I” and a flower-power-inspired album cover led to Arsenio Hall calling them “the hippies of hip-hop.” Some 29 years later, the release that saddled them with that misguided title—a record that influenced classics as far-ranging as KMD’s Mr. Hood and the Wu-Tang Clan’s Enter the Wu-Tang (36 Chambers)—remains absent from all streaming services. Prince Paul’s work may have embodied the “D.A.I.S.Y. Age,” but the samples that carried it are apparently too troublesome to clear for the digital one.

HONORABLE MENTIONS: Dust Brothers, Howie Tee, DJ Mark the 45 King

In 1989, the post-Def Jam Beastie Boys distanced themselves from Rick Rubin’s guitar-heavy sound with the Dust Brothers. Using classic funk and rock samples, the Los Angeles production duo laid the groundwork for Paul’s Boutique, the album that helped Ad-Rock, Mike D, and MCA transcend the frat-boy stigma of its predecessor. Howie Tee, meanwhile, produced Chubb Rock’s And the Winner Is…, which gave us the single “Ya Bad Chubb,” along with Special Ed’s criminally underrated debut LP, whose beats (potato ‘n’ alligator soufflé and all) hold up amazingly well to this day. The 45 King had a prolific year, producing the majority of All Hail the Queen, Queen Latifah’s debut, as well as tracks for Gang Starr, Chill Rob G, and more. He was so hot that year that even an X-Clan song in which he’s credited only with “mix and extra beats” is absolute fire. —Lucas Wisenthal

1990: The Bomb Squad

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CREDENTIALS: Fear of a Black Planet (Public Enemy); Amerikkka’s Most Wanted (Ice Cube)

When Ice Cube left N.W.A in a huff in 1989, he was considered by many to be dead in the water. One major problem was that he had no one to produce his solo debut. Dr. Dre wasn’t available, so Cube consulted his friend Chuck D, who he’d met on tour. At first, Chuck didn’t want to get in the middle of the increasingly caustic N.W.A dispute, which would later escalate to diss tracks like “No Vaseline.” But when Cube visited New York in early 1990, Chuck invited him to a recording session for Public Enemy’s new album, Fear of a Black Planet, the group’s follow-up to their landmark It Takes a Nation of Millions to Hold Us Back. And who was behind the boards? The Bomb Squad.

The Long Island-based team—Chuck D, Eric Sadler, and brothers Hank and Keith Shocklee—was in the midst of tearing up hip-hop and refashioning it from scratch. They were at peak powers in 1990: Fear of a Black Planet featured Cube on “Burn Hollywood Burn,” as well as another hour’s worth of chaotic, sample-laden, pastiche rap music that sounds as urgent now as it did then. But Cube and the Bomb Squad were just getting started. Barely a month after Planet, in May 1990, Cube released his solo debut, Amerikkka’s Most Wanted, an out-of-nowhere hit and critical success that managed to vault him past N.W.A.  

The Bomb Squad get much of the credit for that success. In contrast to the current era—in which rappers and producers often collaborate electronically rather than meeting face to face—Amerikkka was created after the Bomb Squad essentially locked Cube in their Long Island record room and told him not to come out until he’d found his album. Led by Sadler, they proceeded to dissect the LPs he’d chosen. The result is an undeniable classic that’s as much Bomb Squad as Cube, as much East Coast as West Coast.

The Bomb Squad’s 1990 output also includes contributions to Bell Biv DeVoe’s Poison and the debut singles by Son of Bazerk and the Young Black Teenagers. “I have always tried to communicate rebellion,” Hank Shocklee told journalist Brian Coleman, but the Bomb Squad could also start a party, as anyone who’s heard “B.B.D. (I Thought It Was Me)?” can attest.

HONORABLE MENTIONS: Sir Jinx, Tony D, Large Professor

A childhood friend who grew up two doors down from Cube, Sir Jinx was brought in during Amerikkka’s production process to ensure a West Coast flavor, and he became a formative part of Cube’s following works Kill at Will (also released in 1990) and Death Certificate. Across the country, the Golden Age marched on, as exemplified by producer (and sometimes rapper) Tony D, who put together most of fellow New Jersey act Poor Righteous Teachers’ 1990 debut, Holy Intellect, as well as YZ’s Sons of the Father. Meanwhile, Large Professor’s nascent career was starting with a bang via his work on Eric B. & Rakim’s 1990 album Let the Rhythm Hit ‘Em and Kool G. Rap & DJ Polo’s Wanted: Dead or Alive before his group, Main Source, changed the game with its Breaking Atoms debut a year later. —Ben Westhoff

1991: DJ Quik

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CREDENTIALS: Quik Is the Name (DJ Quik); Bitch Betta Have My Money (AMG); Skanless (Hi-C); 2nd II None (2nd II None)

In 1991, DJ Quik had one goal for his debut album, Quik Is the Name: “I just wanted to sell 10,000 copies so I could get a Jetta.” By the end of that year, he had accomplished a whole hell of a lot more.

Dr. Dre may have been largely responsible for putting L.A. rap on the map in the late ’80s, but DJ Quik was the man who made it fun. Quik, working closely with AMG, Hi-C, and the group 2nd II None, had a major hand in four albums in 1991. The combined impact would shift the sound of hip-hop forever. “Quik Is the Name introduced a new sound and style of gangster rap: a largely relaxed and feel-good one in which the protagonist focused as much on women, getting intoxicated, and having fun as he did on telling tales about the perils of life growing up in the gang-infested Los Angeles metropolitan area,” writes Soren Baker in his aptly titled book, The History of Gangster Rap.

The other three albums Quik worked on that year—AMG’s Bitch Betta Have My Money, Hi-C’s Skanless, and 2nd II None’s eponymous debut—fit in that same vein. They run the gamut from reggae to mellow jazz to Stax-style soul to funk, and that’s not to mention the “polka swing” interlude. The samples and arrangements, along with live instruments added by experts like Robert “Fonksta” Bacon and Stan “The Guitar Man” Jones, give Quik’s records a sonic texture different and more layered than the straight loops of the about-to-end Golden Age, even if he was working with a lot of the same raw materials in terms of sample sources.

Quik, everyone knew, was the mastermind. Even Kendrick Lamar, all of three and a half years old when Quik Is the Name came out, became aware of Quik’s multifaceted genius. “As a kid I never looked at Quik as just a rapper,” Lamar told Complex while praising the album. “I knew that he actually did the whole instrumentation behind it.”

Quik’s success would spawn many imitators, but no one had his ear for sound. Even Dre would end up acknowledging Quik’s one-of-a-kind talent by bringing in his Compton neighbor to do extensive work on 2Pac’s All Eyez on Me. Oh, and as for that Jetta? Well, Quik Is the Name sold half a million copies within a few months, so it’s safe to assume that DJ Quik managed to fulfill his automotive dream.

HONORABLE MENTIONS: Kay Gee/Naughty by Nature; Above the Law/Cold 187um; Ant Banks

Anyone who was sentient in 1991 knows Naughty by Nature’s “O.P.P.” was a massive, inescapable hit. The song melded the standard “Synthetic Substitution” breakbeat with the Jackson Five’s “A.B.C.” and created something far greater than the sum of its parts. The group’s primary producer, Kay Gee, deserves a large chunk of the credit (or blame) for smuggling rap songs with unprintable acronyms into middle school dances the world over. Meanwhile, Gregory “Big Hutch”/“Cold 187um” Hutchinson was busy inventing the next wave. Hutch and his group Above the Law created the sound of gangster rap in 1991, combining P-Funk grooves with streetwise lyrics on the group’s Vocally Pimpin’ EP and an album they made that year but didn’t get a chance to release until later on, Black Mafia Life. On the other side of California, a producer named Ant was belying his name by doing big things. By that point, he was already a veteran, having put out projects since the mid-’80s. Ant Banks pioneered the sound of Bay Area rap in his work with Spice 1, producing the entirety of Spice’s debut EP, Let It Be Known. The deep bass, funk-inspired guitars, and hard grooves of that project would go on to inspire the majority of hip-hop artists from the region. —Shawn Setaro

1992: Dr. Dre

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CREDENTIALS: “Deep Cover” and The Chronic (Dr. Dre)

Decades later, many people think of 1992 as Dr. Dre’s peak, but for the majority of the year, he was unemployable and sulking. Only a year before, he had produced N.W.A’s platinum sophomore album, Efil4zaggin, and in the spring of ‘92 he introduced the world to Snoop Doggy Dogg on the title track of Deep Cover. But behind the scenes, Dre and his N.W.A label boss Eazy-E were sparring over money, a situation made much worse after Suge Knight poached Dre.

Eazy-E sued, and as a result no labels (including Sony Records, which released “Deep Cover”) would touch Dre. Finally, a compromise was reached, wherein Eazy would receive a portion of his former collaborator’s sales. Dre was now free to be Dre, and in December 1992 Death Row Records released his masterpiece solo debut, The Chronic. The drama fueled the music, with Dre hurling surprise bombs at Eazy, who hadn’t planned on taking their beef public. The disses weren’t particularly distressing (“Stompin’ on the Eazy-est streets that you can walk on”), but the production was pulverizing. Driven by mid-tempo Moog synthesizer beats, The Chronic was simultaneously melodic and hard-edged, and its influence changed the course of hip-hop overnight.

Dr. Dre didn’t invent G-Funk. That honor likely belongs to rapper/producer Cold 187um, who worked closely with Dre while they were both at Ruthless and produced Above the Law’s Black Mafia Life before The Chronic was made (though it was released after). Nonetheless, Dre damn sure perfected the subgenre, with The Chronic’s savvy use of George Clinton samples and the Ohio Players’ high-pitched “Funky Worm” sound. Dre’s stepbrother Warren G also deserves credit for helping create The Chronic’s sonic atmosphere, though he receives none in the album’s liner notes. The album’s other great revelation was Long Beach’s finest, Snoop Dogg, who released his blockbuster debut, Doggystyle, a year later. Dre’s personal life is impossible to defend, with four different women accusing him of beating them, but hip-hop clearly wouldn’t be the same without him.

HONORABLE MENTIONS: Muggs, Pete Rock, Diamond D

One of 1992’s most enduring rap songs is House of Pain’s “Jump Around,” which still gets the kids bouncing to this day. It was a standout moment on producer DJ Muggs’ incredible run (1992 sat right in the middle of Cypress Hill’s classic first two albums), a run which also included a little-known gem he made for Ice Cube in 1992 called “Check Yo Self”—perhaps you’ve heard of it? While Dre and Muggs were forging the apocalyptic West Coast sound, Pete Rock was perfecting the peaceable East Coast alternative, reaching an early high-water mark in his career with the jazz-harvesting Mecca and the Soul Brother that he released with collaborator CL Smooth (an album that contains one of the greatest beats of all time). Meanwhile, the Bronx’s Diamond D was creating a body of work in an originalist style with the Diggin’ in the Crates Crew, including his heralded debut, Stunts, Blunts & Hip Hop. —Ben Westhoff

1993: RZA

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CREDENTIALS: Enter the Wu-Tang (36 Chambers) (Wu-Tang Clan)

When the Wu-Tang Clan arrived on the scene in the early ’90s, they were more than a supergroup. They represented a musical movement that changed how record deals were structured, how rap fans spoke—and, ultimately, how hip-hop sounded. The chief orchestrator of this cultural shift was Robert Diggs. Known as the RZA (f.k.a. Prince Rakeem), he crafted productions that were the backbone of the Clan’s debut opus, Enter the Wu-Tang (36 Chambers).

One of the first voices listeners hear on the album’s opening track is that of RZA on the hook, yelling, “Bring da muthafuckin’ ruckus!” And that’s exactly what he did with 36 Chambers. Full of murky, mechanical beats and soulful samples, spliced with sound bites from classic kung fu flicks, the album was like nothing rap fans had heard before. Created outside of the glossy music industry, it was the direct kick to the nuts that the game needed.

36 Chambers spawned several classic tracks that highlighted the talents of not only the group’s nine MCs, but also the mastermind behind the boards. Lead single “Protect Ya Neck” and its official B-side, “Method Man,” were bare-bones productions that showcased RZA’s less-is-more approach to beatmaking. Meanwhile, gems like “C.R.E.A.M.,” “Tearz,” and “Can It Be All so Simple” exemplified his knack for marrying dirty drum patterns with beautifully chopped-up soul samples. The latter technique planted the seeds for the chipmunk soul era of the 2000s, which is often linked to a brash young rapper/producer from the South Side of Chicago. But even Kanye West acknowledges the fact that RZA had a major influence on his production style. The second golden age of hip-hop is often pegged to 1994, but truthfully it started a year earlier, when the world was introduced to the game-changing sounds of the RZA.

HONORABLE MENTIONS: Q-Tip/A Tribe Called Quest, DJ Premier, Dr. Dre

Taking the lead on production duties for A Tribe Called Quest’s Midnight Marauders, Q-Tip was responsible for shaping the project’s brilliant soundscapes. He also managed to produce Apache’s hit “Gangsta Bitch” that year. DJ Premier has been a constant in hip-hop circles for years, consistently pulling strings behind the boards, and he had a standout year in 1993, producing Jeru the Damaja’s iconic “Come Clean,” KRS-One’s “Outta Here,” and the demo version of Nas’ “Represent.” Although Dr. Dre technically dropped The Chronic in December 1992, the album’s music reverberated throughout the following year as his G-funked singles continued to rise up the charts. That was all capped by his classic work on Snoop Doggy Dogg’s seminal debut effort, Doggystyle, which we all know was tha shiznit.  —Anslem Samuel Rocque

1994: Easy Mo Bee

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CREDENTIALS: “Flava in Ya Ear” (Craig Mack); “Gimme the Loot,” “Warning,” “The What?” (The Notorious B.I.G.)

“What’s that sound?” When Craig Mack’s “Flava in Ya Ear” blew up in the summer of 1994, one of the first questions that listeners asked was about the weird screech/scream that opens the song. For years, the popular rumor was that producer Easy Mo Bee had sampled his girlfriend’s hair dryer, but he later refuted the claim. He now admits that it is a slowed-down sample, but ask what the source is and you’ll likely just get a disarming, toothy grin in response.

Like many aspiring beatmakers of the time, Easy Mo Bee grew up in awe of Marley Marl and his SP-1200 wizardry. By ‘93, Easy ended up working with him at Cold Chillin’ Records, handling a few songs on Big Daddy Kane’s Looks Like a Job For… That same year, a new opportunity opened up at Uptown Records. One of Easy’s childhood friends from Bedford-Stuyvesant’s Lafayette Gardens, radio DJ Mister Cee, brought him over to work with a newly signed rapper out of Brooklyn: the Notorious B.I.G. Their initial collaboration produced Biggie’s debut song, placed on the Who’s the Man? soundtrack, “Party and Bullshit.” Its modest success led to Easy being invited to work on his debut album, Ready to Die.

1994 proved to be a coming-out party for Biggie, manager Sean “Puffy” Combs, Bad Boy Records, and, of course, Easy Mo Bee. While B.I.G. was still finishing Ready to Die, Easy and Craig Mack minted Bad Boy’s first smash hit with “Flava in Ya Ear.” Easy claims to have created the track in his drawers in just 20 minutes, during a morning bedroom session on his SP-1200. With its mystery screech and two-note bopping beat, the song was inescapable during the summer of ‘94, especially after the release of a remix that included bars from Biggie, LL Cool J, Busta Rhymes, and Rampage.

Until that point, Easy’s style carried traces of Marley Marl’s influence, and he admits that “Flava” was an attempt to recreate the feel of Marley’s iconic remix of Craig G’s “Droppin’ Science.” But when listeners got to hear Easy’s half-dozen tracks for Ready to Die, talk of an “Easy Mo Bee sound” began to form. The album is a tale of two production styles. Puffy, Poke, Chucky Thompson, and the Bluez Brothers handled its radio/club-friendly hits like “Juicy,” “One More Chance,” and “Big Poppa.” Then it was up to Easy to keep Biggie tethered to a blacked-out Brooklyn steez: dark, dank, and diabolical.

Like DJ Premier, who came with a key assist on “Unbelievable,” Easy’s production had a propulsive energy, felt in the aggressive swing of songs like “Gimme the Loot” and “The What?” While Primo’s tracks at the time were often sparse and jagged, Easy’s production felt full and weighty, like a riptide’s undertow. There may be no better example of that than “Warning,” where he cooks up a menacing, pulsating beat that (true to the song’s title) portends dread and danger. It’s all built from a deceptively simple one-bar Isaac Hayes loop, but like the red dots that cap the song’s coda, Easy Mo Bee showed how small touches can deliver maximum impact.

HONORABLE MENTIONS: Warren G, Mike Dean, Organized Noize

Long Beach’s Warren G introduced his self-described “G-Funk sound” to the world through hits like “Regulate” and “This DJ.” The subgenre was a reminder that, out west, artists like to roll smooth. In Houston, Rap-A-Lot producer Mike Dean enjoyed a banner year thanks to a slew of hard-hitting funk tracks that landed everywhere from Scarface’s The Diary to Big Mike’s debut album, Somethin’ Serious, to the irreverent stylings of the Odd Squad on Fadanuf Fa Erybody. Atlanta’s rap scene emerged on the strength of the new Organized Noize crew. They couldn’t have asked for a better introduction on the heels of the debut album by a pair of East Point MCs known as OutKast. Not everyone could easily spell Southernplayalisticadillacmuzik, but thanks to Organized Noize, they knew what it sounded like. —Oliver Wang

1995: RZA

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CREDENTIALS: Only Built 4 Cuban Linx… (Raekwon); Return to the 36 Chambers: The Dirty Version (Ol’ Dirty Bastard); Liquid Swords (GZA)

After the Wu-Tang Clan exploded onto the scene with Enter The Wu-Tang (36 Chambers) in 1993, RZA moved to phase two of the Wu-Tang plan: infiltrating record labels and spreading the Wu doctrine across a number of projects. With each artist able to sign his own solo deal outside of the Clan, Method Man kicked things off with his RZA-produced 1994 debut Tical—foreshadowing the three RZA-helmed solo albums released during the Wu’s 1995 run.

Raekwon’s Only Built 4 Cuban Linx… was one of the biggest releases of the year. Known to fans as “The Purple Tape” due to the translucent purple cassette it arrived in, the album found Rae establishing his own chamber, which was more closely tailored to Scarface than Five Deadly Venoms. That was no issue for the RZA, who sourced classic crime films like The Killer and Carlito’s Way to provide the glue that connected Rae’s gritty dopeboy tales and mafioso dreams to the Clan. Together, he and Rae cooked up a certified hip-hop classic.

The same can be said of GZA’s Liquid Swords, a captivating puzzle box of philosophy and street tales. Produced entirely by the RZA (save for the CD-only bonus track), the album used sounds plucked from a wide variety of sources, including New Edition, Three Dog Night, and Cannonball Adderley. RZA came up with challenging patterns and rhythms that fit the deep lyricism and coded language that the GZA penned over them. It was closer to Enter the Wu than “The Purple Tape” and provided a perfect representation of what the GZA brought to the squad.

For the RZA’s third trick, he churned out Return to the 36 Chambers: The Dirty Version, the solo debut from his and the GZA’s cousin Ol’ Dirty Bastard. RZA didn’t produce the lead single, “Brooklyn Zoo,” but he did provide the infectious piano twinkle and understated groove of standout “Shimmy Shimmy Ya.” From the subversive melodies of “Raw Hide” to the playful throwback hip-hop of “Cuttin’ Headz,” the RZA got the best out of the Wu’s biggest character.

The Wu mastermind was supremely in demand in 1995, also producing tracks for Cypress Hill (“Throw Your Set in the Air,” “Killa Hill Niggas”), the Batman Forever soundtrack (Method Man’s “The Riddler”), and Shaquille O’Neal (“No Hook”). Basically, anyone who was looking for the sound of New York hip-hop in 1995 had to holler at the RZA.

HONORABLE MENTIONS: Havoc/Mobb Deep, Da Beatminerz, Easy Mo Bee

Outside of those crafted by Robert Diggs, a number of 1995’s best rap records were coming from New York-based producers. The year saw the release of Mobb Deep’s The Infamous, which etched the Queensbridge duo into the hip-hop lexicon. The album was primarily produced by Mobb Deep, who helped introduce the world to the grittier side of New York life and what it sounds like; true hip-hop fans remember where they were when cuts like “Shook Ones (Part II)” hit them for the first time. Longtime Duck Down beatsmiths Da Beatminerz were cultivating Smif-N-Wessun’s Dah Shinin’, which birthed backpack anthems like “Sound Bwoy Bureill” and “Wrekonize.” Rounding things out on a smoother tip was Easy Mo Bee, the highly in-demand producer behind legendary material from 2Pac in ‘95 (“Temptations” and Pac’s Notorious B.I.G. collab “Runnin’ From tha Police”) and the massive Panther soundtrack posse cut “The Points,” as well as material from the Lost Boyz, Jamal, LL Cool J, and many, many more. —khal

1996: Organized Noize

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CREDENTIALS: ATLiens (OutKast)

Big Boi and André 3000 released their debut album as OutKast with Southernplayalisticadillacmuzik in 1994, but it wasn’t until ‘96 that they became their full-blown ethereal selves. With ATLiens, the duo glo’d up into the extraterrestrial force that they are revered as today and beamed down to settle comfortably in the hip-hop canon. With the assistance of Organized Noize—comprised of Rico Wade, Sleepy Brown, and Ray Murray—they were able to position themselves as an entity to be taken seriously.

Organized Noize had been cooking up beats for years as the leaders of Atlanta’s Dungeon Family, but ATLiens was the moment they became fully focused. With OutKast’s second project, the trio went to work cultivating a lush universe for Big and Dre to lose and then find themselves in. OutKast handled the production for singles “Elevators” and “ATLiens” themselves, but Organized Noize did the heavy lifting for the rest of the album.

Rico, Sleepy, and Ray crafted one of OutKast’s most powerful and memorable songs (“Jazzy Belle”) by prying into the darkest corners of their bright minds and extracting elements that would stick in listeners’ brains—like the haunting female vocals that sprawl across the hook. Even one of the most basic beats on ATLiens, “E.T. (Extraterrestrial),” is driven by a pensiveness that encourages one to pause and listen. They demonstrated that reserve again on “13th Floor / Growing Old,” the second half of which is propelled by the genius combination of a simple piano, wind chimes, and a bubbling sound effect.

As if ATLiens wasn’t enough, Organized Noize also dropped off a casual hit in 1996 for R&B-pop group En Vogue called “Don’t Let Go (Love).” For the sake of giving credit where credit is due, it’s worth mentioning that the year before, they gave TLC “Waterfalls.”

HONORABLE MENTIONS: DJ Shadow, The Fugees/Jerry Wonda, The Grand Negaz/Wizzards (The Roots)

DJ Shadow released his debut studio album Endtroducing….. in 1996. Comprised almost entirely of samples, the project varied in sound and feel, from slower, introspective tracks to shimmering, high-energy jams that influenced other beatmakers to come. Wyclef Jean, Lauryn Hill, and Pras—better known as the Fugees—joined forces with Clef’s cousin Jerry “Wonda” Duplessis in 1996 to create the group’s final full-length album, The Score. The record would go on to sell approximately a zillion copies and win a Grammy for Best Rap Album. Per Questlove, the production crew of the Grand Negaz was led by himself, Black Thought, and the late Richard Nichols. In 1996, they produced the Roots’ third studio album, Illadelph Halflife, which earned the distinction of being their toughest album yet. —Kiana Fitzgerald

1997: The Hitmen

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CREDENTIALS: Life After Death (The Notorious B.I.G.); No Way Out (Puff Daddy & the Family)

While the untimely murder of the Notorious B.I.G. could have signaled the end of Sean Combs’ Bad Boy imprint, the mogul instead turned up the dial and soared to new heights. Much of that success was due to the sounds coming from the Hitmen—a conglomerate of producers Combs worked with (and effectively took over rap and R&B radio with) in 1997. The squad featured the likes of Stevie J (pre-reality TV), Mario Winans, Chucky Thompson, and Nashiem Myrick, but it also included heavy hitters (no pun intended) like Deric “D-Dot” Angelettie and Ron “Amen-Ra” Lawrence, who were monstrously important in shaping the Hitmen’s sound.

If there’s a definitive example of that sound from this time period, it’s “Hypnotize.” Take a classic groove like Herb Alpert’s “Rise,” beef up the bass and make the drums knock, then get someone like Biggie to spit some Cristal-soaked lavish fantasies over it, and you have a certified hit. Sure, it was a formula, but it worked perfectly. Its legacy was surely heightened by the fact that B.I.G. was murdered a little over a week after the single’s release, but the D-Dot-and-Amen-Ra-produced song was already crushing it.

Their impressive strategy was employed on hits like Puff Daddy’s Mase-assisted “Been Around the World,” the massive posse cut “It’s All About The Benjamins (Remix),” Mase’s “Feel so Good,” and the Lox’s “If You Think I’m Jiggy.” The Hitmen also got love outside of the Bad Boy imprint, with the likes of LL Cool J, Brian McKnight, Tracey Lee, LSG, and SWV linking with the group. The sound may have caused a rift in the scene (“jiggy” vs. boom-bap-y “real hip-hop”), but the Hitmen proved that rap could explode into the mainstream and they helped set Bad Boy (Combs, specifically) onto the path to greatness.

HONORABLE MENTIONS: Trackmasters, Timbaland, El-P

One outfit that came into their own in the shadow of the Hitmen were the Trackmasters (Poke and Tone), who not only produced a third of the Firm album but also put in work for JAY-Z, Foxy Brown, Allure, Will Smith, and AZ, setting themselves up for a glorious glo-up. Timbaland was cultivating his left-field rhythms with a string of hits for the likes of Aaliyah and SWV while also producing Missy Elliott’s white-hot debut album Supa Dupa Fly, as well as his Welcome to Our World album with Magoo. In the underground, the truly independent-as-fuck El-P dropped Company Flow’s opus Funcrusher Plus—producing acclaimed statements like “The Fire in Which You Burn” and “Blind,” which filled a void many hip-hoppers saw in a sea of jiggy. —khal

1998: Beats by the Pound

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CREDENTIALS: “Make ‘Em Say Uhh!” (Master P); “It Ain’t My Fault” (Silkk the Shocker)

1998 was a productive year for hip-hop, and nowhere was that more true than with the No Limit camp. That year alone, Master P’s No Limit Records pumped out 23—TWENTY-THREE—albums. What’s even more incredible is that 15 of those projects went gold or platinum. That feat had never been accomplished by a rap label (or any independent label) before, and it might never happen again. A majority of the success can be directly attributed to the producers behind it all: Beats by the Pound.

The rappers who ended up on Beats by the Pound’s production often grew up in the jaws of New Orleans’ projects, so it only made sense that they would need menacing sounds to tell their stories over. Comprised of KLC, Mo B. Dick, Craig B, and O’Dell, the Beats crew more than delivered. Making beats suitable for pulling up on your enemy and declaring war (see: Silkk the Shocker’s “It Ain’t My Fault,” with Mystikal, and Master P’s all-star posse cut “Make ‘Em Say Uhh!,” which dropped in 1997 but was released as a single in ‘98), Beats by the Pound ushered in a new era of gangsta rap. Instead of being buried by the popular and bombastic rap pumping out of the East and West coasts, it existed alongside the work from those regions.

Beats by the Pound also made time for hood hymns like “The Ghetto’s Got Me Trapped” from Master P’s Da Last Don. With almost two dozen projects released in one year, including the critical failure but commercial success that was Death Row escapee Snoop Dogg’s Da Game Is to Be Sold, Not to Be Told, Beats by the Pound were the engine that kept the No Limit tank pressing forward. Working on nearly every album the label released, they were an assembly line of unprecedented consistency. They would leave No Limit the following year, due to a financial dispute, but 1998 remains a historical time for the crew.

HONORABLE MENTIONS: Mannie Fresh, Dame Grease, Swizz Beatz

Beats by the Pound weren’t the only producers making noise in the South in 1998. Mannie Fresh deserves a mention this year because of his work on Juvenile’s 400 Degreez. Lead single “Ha” featured a gritty quasi-bounce vibe, which Juvenile used to display a flow unlike anything rap fans had heard before. Mannie also produced his own debut project that year: How You Luv That, a collaboration with Birdman as the Big Tymers. Meanwhile, Dame Grease had a major hand in bringing DMX’s debut album, It’s Dark and Hell Is Hot, into the world. With singles like “Get at Me Dog” and unforgettable concept songs like “Damien,” Grease displayed an ability to lock in with one artist and successfully pull them into a diverse range of soundscapes. Swizz Beatz also worked with DMX in 1998 on his second album of the year, Flesh of My Flesh, Blood of My Blood. The inescapable hit “Ruff Ryders’ Anthem” marks one of Swizz’s most visible moments as a producer. When you add JAY-Z’s “Money, Cash, Hoes” and N.O.R.E.’s “Banned From TV” on top of that, things just get ridiculous. —Kiana Fitzgerald

1999: Dr. Dre

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CREDENTIALS: The Slim Shady LP (Eminem); 2001 (Dr. Dre)

After the Firm flopped and an Aftermath compilation failed, Dr. Dre seemed left for dead. How could this be? How could the man behind N.W.A, Death Row, The Chronic, and Snoop Dogg fall off this hard? Then, as Dre’s creative juices were dwindling, one of the greatest rappers ever fell into his lap, when a former Interscope intern gave Jimmy Iovine a copy of Eminem’s Slim Shady EP. While Dr. Dre was visiting Iovine’s house, the then-Interscope CEO played it for him. Immediately taken aback, Dre told his former label boss to find the kid rapping on the tape.

Once Dre met Eminem and played him the beat for “My Name Is,” they knew they were right for each other. The white rapper from Detroit who everyone thought was going to be a novelty act lit a fire under Dre, and in turn the good doctor gave the rap world The Slim Shady LP and 2001 in the same year. Dre Day was back; 1999 was the very beginning of his journey to a billion dollars, and signing Eminem gave his label, Aftermath, the star it so desperately needed.

Even more impressive is how different those albums sounded. 2001 was Dre’s long overdue follow-up to 1992’s generational classic The Chronic, built around an updated G-funk sound. On Eminem’s debut, meanwhile, Dre favored thick bass and piano samples as he laid down crisp production under Em’s rhymes. The latter album made Eminem the white rapper that all white rappers would be compared to until the end of time (for better or worse) and established him as a global superstar for years to come.

The Slim Shady LP and 2001 sold a combined 10 million albums by the end of 2000. Finally, Dr. Dre had found his new Snoop Dogg in Eminem. The duo would go on to sell millions, establish Em’s Shady Records, and venture into businesses outside of rap, including films, clothing, and headphones.

HONORABLE MENTIONS: Mannie Fresh, Swizz Beatz, Timbaland

I wanted Mannie, with his layered drums and synthesizer sounds, to win this so badly, but ‘98 was his big year. Still, the Cash Money producer managed to give us three hits in B.G.’s “Bling Bling,” Lil Wayne’s “Tha Block Is Hot,” and Juvie’s “U Understand.” Those credits are definitely something to write home to your moms about. Swizz Beatz had himself a year in ‘99 as well, producing the grossly underrated “Memphis Bleek Is…” and the bulk of Ryde or Die Vol. 1 (with an emphasis on “Down Bottom” and “Jigga My Nigga”). We didn’t give him the year because while Swizz had a sound—one recognizable enough that rumors arose that he was sued by Casio—in hindsight, it was a bit repetitive.  

Timbo was on a run, too. He produced the Lox’s “Ryde or Die, Bitch,” Missy’s “She’s a Bitch” and “Hot Boyz” (plus the rest of Da Real World), JAY-Z’s “Big Pimpin’” and “Is That Yo Bitch,” and Ginuwine’s “So Anxious”—all of which felt like dispatches from a not-so-distant future, complete with crazy drum patterns and otherworldly sounds. 1999 was a great fucking year for producers. —Angel Diaz

2000: Earthtone III

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CREDENTIALS:  “Ms. Jackson,” “B.O.B.,” and most of Stankonia (OutKast)

No resource was more precious at the turn of the century than time. Earth as we knew it was meant to collapse. The binary code we’d so intricately arranged to prop us out of the primordial ooze was to betray us, the clock was ticking, and there was nothing we could do about it. Of course, a pack of ATLiens wouldn’t necessarily see things the same way. In 1999, while humanity stockpiled canned goods and candles, Dre and Big Boi went out and bought a studio. Owning a space to record in freed them from the constraints of time. Dre told Vibe in 2000 that it allowed OutKast to feel like they were “not working on the clock.” (Dre went so far in flouting the doomsday scare that he skipped forward a full millennium, rechristening himself André 3000 because he was “tired of all that Y2K bullshit.”)

OutKast dubbed the space Stankonia and went to work on an album of the same name. Handling production duties on almost all of the project’s 24 tracks was Earthtone III, a unit consisting of André 3000, Big Boi, and Mr. DJ, a cousin of Rico Wade who’d begun as OutKast’s DJ before evolving into an associate producer. While the production trio first came together for the 1996 single “Elevators,” it wasn’t until 2000 that Earthtone III emerged from the collective shadow of the Dungeon Family’s talented producers to redefine OutKast’s sound.

The first single from Stankonia, “B.O.B.,” signaled just how far left the group was willing to go. If the studio that birthed it was (as Big Boi and Dre believed) possessed by the spirit of previous owner Bobby Brown, it’s not hard to imagine a ghost rattling away on an MPC while under the influence of the controlled substances favored by its corporeal counterpart. Yes, the group was already moving on up in the world by the year 2000, but their prior noise was perhaps too organized to take full advantage of their skill set. Here, it was oozing, molten, doused in gasoline (don’t everybody like the smell?), and run in reverse. The last of these adjustments proved to be the most commercially cunning one, with “Ms. Jackson” flipping a sample from the Brothers Johnson and squeezing from that reflection an all-time great love song, boasting more emotional depth than most chart-toppers can muster.

While Big Boi, Dre, and Mr. DJ appeared to be about as concerned with space as they were with time in creating Stankonia—that is to say, not very—the album shifted hip-hop’s landscape. Atlanta’s place on the map was now outsize, and the city’s sustained dominance wouldn’t have been possible without the huge leap forward that OutKast and Earthtone III made on the seminal album. (The production company also managed to assist some fellow Southerners, tossing New Orleans a dose of its swollen funk by landing three production credits on Mystikal’s 2000 album Let’s Get Ready.) The South always had something to say, but on Stankonia, through the efforts of Earthtone III, it managed to ensure that the world would make time to listen. Forever. Forever ever? Forever ever.

HONORABLE MENTIONS: Dr. Dre, J Dilla, The Alchemist

Dr. Dre’s 2001 (confusingly released in 1999) was so massive that its singles “Forgot About Dre” and “The Next Episode” hung around for a significant portion of 2000. Dre was not prepared to rest on those laurels, though. After reinvigorating West Coast rap the year before, he helped reinvent the very notion of what a rapper could be in 2000 with his contributions to the The Marshall Mathers LP—Eminem’s violent masterpiece that had the Caucasian rapper at the top of his game. On the less psychotic end of the spectrum, Dilla gave Common new life (no Resurrection) by holding down production duties on Like Water for Chocolate. A turn-of-the-century tip of the cap is also in order for Alchemist, who linked up with Prodigy on H.N.I.C., a disc that caused incidents of people being assaulted with TVs to skyrocket. Crazy. —Brendan Dunne

2001: Kanye West

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CREDENTIALS: The Blueprint (JAY-Z)

How serious was Kanye West in 2001? On the eve of an unparalleled run, ‘Ye displayed a tattoo listing songs he’d produced in the video for “Izzo (H.O.V.A.),” the lead single from JAY-Z’s The Blueprint.

The buildup toward that album began early in the summer, when JAY shared an XXL cover with Beanie Sigel. In the accompanying story, Hov explained that his next release would be an homage to the soul music he grew up on. A relatively unknown Kanye was among the names conscripted to engineer that sound. Along with “Izzo,” famously built around a loop from the Jackson 5’s “I Want You Back,” ‘Ye produced “Heart of the City (Ain’t No Love)” and “Never Change”—the bulk of the more soulful side of The Blueprint. The Chicagoan was also the beatsmith behind “Takeover,” which saw JAY excoriate Nas and Prodigy over a chopped-up sample from The Doors’ “Five to One.”

Beans connected with Kanye that summer, too. The Philly spitter opened The Reason with “Nothing Like It,” which relied on a sample from the Dynamic Superiors’ “Ain’t Nothing Like the Real Thing.” Deeper in the tracklist, ‘Ye was credited on “Gangsta, Gangsta,” a song that tipped its hat to the West Coast in title and hook, which featured Kurupt.

In the nearly 20 years that followed, ‘Ye’s production would morph into something his early ‘00s self might not recognize. But at the time, he was the king of so-called chipmunk soul—even if, as he’s readily admitted, the RZA pioneered the sound more than half a decade earlier.

HONORABLE MENTIONS: The Neptunes, Just Blaze, El-P

No production team seemed more ubiquitous than the Neptunes in 2001. If you needed a single, you went to them. So it was no surprise that some of the biggest songs of the year—Jadakiss’ “Knock Yourself Out” and Mystikal’s “Bouncin’ Back (Bouncin’ Me Against the Wall)”—featured Pharrell Williams and Chad Hugo’s then-trademark sound. And that’s to say nothing of Fabolous’ “Young’n (Holla Back),” which dropped in ‘01 but rang out in early ‘02. At the same time, Just Blaze delivered a series of bangers, including Beanie Sigel’s “Beanie (Mack Bitch)” and—from The Blueprint—JAY’s “U Don’t Know,” with its booming Bobby Byrd sample. On the less commercial tip, El-P laced Cannibal Ox, among others from Definitive Jux, with his spaced-out boom-bap beats. The Cold Vein still holds up. —Lucas Wisenthal

2002: The Neptunes

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CREDENTIALS: Justified (Justin Timberlake); Lord Willin’ (Clipse)

The Neptunes were no strangers to rap by the early 2000s. The production duo of Chad Hugo and Pharrell Williams had been building up credits for years, but there was something about the climate of music at the time that turned 2002 into one of the most explosive twelve months for a production unit in recent memory.

Looking back, it’s difficult to pin down exactly what made them truly blow up. They’d dropped the N*E*R*D album, In Search Of…, in the spring of 2002, with hits like “Rockstar,” which served as an anthem for fans of a more alternative hip-hop sound. Meanwhile, clubs were rocking to cuts like N.O.R.E.’s “Nothin’,” with its Middle Eastern flair, or their remix of NSYNC’s “Girlfriend.” That remix featured Nelly, whose Neptunes-produced “Hot In Herre” shot up to No. 1, going two-times platinum during its reign. It might have also been Busta Rhymes’ “Pass the Courvoisier Part II” (which was released the year before but became ubiquitous in ‘02), which became one of the rapper’s truly massive smash hits.

But two albums with huge Neptunes stamps on them hit in 2002. The first was Justin Timberlake’s debut solo record, Justified. Timberlake was always a fan of rap and R&B, and since the Neptunes dominated the radio, it made sense that he’d call on them to produce a number of songs for his debut, including lead single “Like I Love You” and the dance hit “Rock Your Body.” The second album was Clipse’s debut, Lord Willin’, which truly put the Virginia dope pushers on the map. Their seminal anthem, “Grindin,’” was unique in a “Sucker M.C.’s” vein, where the drums are so knocking and infectious that the beat doesn’t need much else. Hits like “When the Last Time” and “Ma, I Don’t Love Her” followed, and turned into collabs like the aforementioned “Like I Love You” for Timberlake and Birdman’s “What Happened to That Boy.”

That’s not to mention other songs released in 2002, like JAY-Z’s “Excuse Me Miss” and Snoop Dogg’s “Beautiful,” both of which had bigger impacts when they came out as singles in 2003, but still showed just how progressive and vital the Neptunes’ sound was the previous year.

HONORABLE MENTIONS: Just Blaze, Kanye West, Eminem

You can’t talk about 2002 without mentioning the tear Just Blaze was on. After contributing to The Blueprint and establishing himself as one of Roc-A-Fella’s in-house producers, he crafted massive moments like Freeway’s JAY-Z and Beanie Sigel-featuring “What We Do,” as well as a slew of other classics from the R-O-C, including Cam’ron’s “Oh Boy” and the iconic Beanie/Freeway duet “Roc the Mic.” In a similar bag was Kanye West, who spent 2002 working with Scarface (“Guess Who’s Back”), JAY-Z (“A Dream,” “03 Bonnie & Clyde”), and Talib Kweli (“Get By”), as well as Trina, the polymath then known as Mos Def, and more. Eminem was also building himself up to be more than just your favorite rapper, producing everything from Obie Trice’s “Rap Name” and Nas’ “The Cross” to the bulk of his now-diamond-selling fourth album, The Eminem Show. And, to top it off, the world’s only Rocky-style ode to mom’s spaghetti, “Lose Yourself.” —khal

2003: Lil Jon

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CREDENTIALS: “Get Low” (Lil Jon)

By 2003, the South was clearly poised to take over, but the region was without a dominant sound. No Limit had faded, the halcyon days of Cash Money had passed, and Houston’s fleeting time on top was still two years away. So, for that matter, was the blip that was snap music.

Enter Lil Jon. For more than half a decade, the Atlanta native had been peddling songs he (and two of his album titles) called “crunk.” His production combined basic, pounding drum patterns with intense 808 handclaps, synths, and whistles. Punctuating the above were Jon’s signature ad-libs: an exaggerated (and, thanks to Dave Chappelle, immortal) “yeah,” “what,” and “OK.” It was music engineered for the club, and, starting with “Get Low,” it rang out for most of the year.

Holding a chalice and screaming about sweat dripping from his balls, Lil Jon was 2003’s cartoonish answer to Uncle Luke. More conventional MCs added another dimension to his beats. Later in the year, YoungBloodZ dropped “Damn!,” a single that saw groupmates Sean P and J-Bo ride a bouncy iteration of the producer’s sound. And, further north, Nas recruited him to produce and help deliver the hook for “Quick to Back Down,” the lone single from the Bravehearts’ first album. While the song could have been billed as Lil Jon featuring Bravehearts, it couldn’t salvage the disc. But that’s a conversation for another list.

Did some of these tracks (and the ones that followed them) sound a lot alike? That’s debatable. But for a moment, before trap eclipsed almost every other Southern production style a few years later, Lil Jon ran the region.

HONORABLE MENTIONS: Heatmakerz, Kanye West, Just Blaze

Lil Jon owned the clubs, but the Heatmakerz owned the streets. Their sound—which, with its sped-up soul samples, owed a debt to Kanye West—served as the foundation of the Diplomats’ Diplomatic Immunity. At the same time, ‘Ye himself was on a heavy run, producing “Lucifer” and “Encore” from JAY-Z’s The Black Album and showing his range on beats for Freeway, T.I., Fabolous, Ludacris, and more. Just Blaze also contributed songs to what JAY billed as his final release, including “Public Service Announcement (Interlude),” which paired his booming signature sound with Dick Gregory’s “Moral Gap.” Just worked with Dipset, too, delivering the Uptown anthem “I Really Mean It” and borrowing from Starship for “Built This City,” something the Harlem crew boasted to have done “on rock.” —Lucas Wisenthal

2004: Kanye West

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CREDENTIALS: The College Dropout (Kanye West)

When Kanye West said, “I miss the old Kanye, chop-up-the-soul Kanye” in 2016, he was talking about 2004. As most of us know by now, he stepped into the game as a producer first, and that facet remains the most prominent part of his artistic character. His debut studio album, The College Dropout, demonstrated his obsession with digging through crates to find the most soul-penetrating samples possible. The album was our introduction to the pure musicality that exists within the flesh and bones of Kanye, a kind of hip-hop talent that hadn’t appeared before (and hasn’t appeared since).

Kanye’s production was undeniable enough for him to present direct and somewhat unconventional thoughts about his blackness, his arrogance, and his aspirations to a wide audience. From the daunting sincerity of “Jesus Walks” to the bouncy vibes of “Get Em High,” ‘Ye walked purposefully in his production and kept his debut album unpredictable.

In addition to “Jesus Walks,” Kanye put forth singles including “All Falls Down,” with R&B singer Syleena Johnson interpolating Lauryn Hill, and “The New Workout Plan,” which featured carefully produced tongue-in-cheek commentary and of-the-moment violinist Miri Ben-Ari. In both situations, Kanye made it a point to let the artistry of his guests build on top of the work he had already laid down. It was an early signifier of ‘Ye’s soon-to-come Gepetto-style project orchestration. Also of note: “Slow Jamz” first appeared in late 2003 as a single for Twista’s Kamikaze before popping up as a single from The College Dropout in 2004. The song would go on to become the first No. 1 single for both Kanye and Twista, as well as actor-singer-comedian-anything-is-possible-celebrity Jamie Foxx.

HONORABLE MENTIONS: The Neptunes, Mannie Fresh, Salih Williams

Via Snoop, the Neptunes released “Drop It Like It’s Hot” in 2004. Need I say more? The duo also produced the entire N*E*R*D album Fly or Die. Additionally, they worked their magic on some pivotal non-rap tracks—namely Kelis’ bombshell single “Milkshake” and Gwen Stefani’s genre-less “Hollaback Girl.” Mannie Fresh’s contention for best producer of 2004 comes down to his work on Lil Wayne’s Tha Carter. From the omnipresent “Go DJ” to the sleeper album cut “Earthquake,” Mannie was able to manifest his own sounds as well as arm himself with flips of songs that had long been established as cultural staples. He also released a solo album that year, which reminded us that he had a big, you know, house. Last but not least, in every sense of the phrase, Salih Williams put a whole new scene on the map with just his own two. By the grace of a higher power (and an old hook from Slim Thug), the producer crafted Mike Jones’ “Still Tippin’,” a song that put Houston and its laid-back appeal on display in such a significant way that it still causes reverberations in Southern hip-hop today. —Kiana Fitzgerald

2005: Kanye West

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CREDENTIALS: Be (Common); Late Registration (Kanye West)

Most successful producers looking to solidify a budding rap career would save the best beats for themselves. But before releasing his own self-produced sophomore album, Late Registration, Kanye West let Common get first dibs on tracks for his comeback project, Be. The result was 11 straight bangers that reinvigorated the seasoned veteran, who raised his lyrical pedigree to match the jazzy and drum-heavy concoctions ‘Ye laid down for him. From the trunk-rattling thump of “The Corner” and “The Food” to the soothing sonics of “Faithful” and “Love Is,” it was a sharp contrast to Common’s previous effort, the disjointed and critically panned Electric Circus. Be was something different, something better, and because of Kanye’s tight production, something classic.  

The odds of lightning striking the boards twice in a single year would be slim for an average producer, but this was Kanye West, a man who lives to do what’s never been done. Three short months after the release of Be, Kanye was back at it with another collection of beats for Late Registration that would turn hip-hop on its collective head. More focused and polished than its predecessor, the album further cemented Kanye’s position as a top-notch rapper and producer. Topically, he was sharper than ever, and the same could be said of his production.

Dropped in the bygone era of physical releases, Late Registration compelled listeners to scour liner notes just to look up samples. It was a crate digger’s manual in unearthing forgotten gems from the past and reimagining them to be something greater. Hank Crawford’s “Wildflower” became the foundation for the syruppy Southern stunner “Drive Slow”; Otis Redding’s “It’s Too Late” was injected with heavy drum work for the uptempo posse cut “Gone”; and the Whatnauts’ “I’ll Erase Away Your Pain” was sped up to become the soulful “Late.”

It took just a few listens of Late Registration to hear that Kanye had not only orchestrated his second classic solo album in a row (thanks in part to actual orchestrations from Jon Brion), but also his second classic of the year. Along with a dozen other choice tracks he spearheaded over the course of 2005, Kanye proved why he’s the only artist with the skill and dexterity to comfortably occupy real estate on both Complex’s Best Rapper Alive and Best Hip-Hop Producer Alive lists—multiple times, at that.

HONORABLE MENTIONS: Just Blaze, Shawty Redd, DJ Paul and Juicy J

Just Blaze had been on a hot streak since the turn of the century, and that held true in ‘05, when he blessed everyone from Fat Joe (“Safe 2 Say [The Incredible]”) and Beanie Sigel (“Bread and Butter”) to Kanye West (“Touch the Sky”) and JAY-Z (“Dear Summer”) with heat. He also gave game to the Game on his debut with “Church for Thugs” and “No More Fun and Games.” The only thing hotter than the beef between Jeezy and Gucci Mane in 2005 was their music, and both of them had Shawty Redd to thank for many of the beats that powered their respective debut discs, Let’s Get It: Thug Motivation 101 and Trap House. Meanwhile, after existing on the fringe of hip-hop for years, Three 6 Mafia finally cracked through in ‘05 with the release of Most Known Unknown. Produced entirely by DJ Paul and Juicy J, the album spawned standouts like “Stay Fly,” “Poppin’ My Collar,” and “Side 2 Side.” But the biggest highlight came when they dropped the Oscar-winning “It’s Hard Out Here for a Pimp,” from the Hustle & Flow soundtrack. —Anslem Samuel Rocque

2006: Toomp

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CREDENTIALS: “What You Know” (T.I.); “I Luv It” (Jeezy)

From the moment he set foot in the music industry as a teenager, DJ/producer/songwriter/label owner Toomp had been a busy man. Then in 2006, his career exploded on the strength of two major songs.

Released in January, T.I.’s Toomp-produced “What You Know” started the year off audaciously as the lead single from the rapper’s fourth studio album, King. Toomp borrowed the foundation of the track from Roberta Flack’s 1969 rendition of the Impressions’ “Gone Away,” composed by Leroy Hutson, Donny Hathaway, and Curtis Mayfield. Toomp admitted that he originally wanted to simply loop the Flack sample, but it didn’t quite come out like he intended. So he was pushed to recreate it himself, with the help of his engineer, Wonder Arillo. The result was a song that moved like a soul record but hit hard enough to make you screw your face up every time you hear it.

“What You Know” helped pushed T.I. from a scrappy street rapper to an untouchable crossover MC when it peaked at No. 3 on the Billboard Hot 100 and earned both Toomp and T.I. their first Grammy for Best Solo Rap Performance. The song also served as a final fuck you to Lil Flip, who T.I. had long been beefing with over the King of the South title. While T.I. had edged Flip out in terms of popularity and success, the single was the nail in the beef’s coffin: T.I. was the undisputed king.

In November 2006, Jeezy released “I Luv It,” also produced by Toomp. The song had an energy that was so magnetic that it spawned numerous remixes—the most popular of which came straight from the best rapper of ‘06: Drought 3-era Lil Wayne (“I’m Blooded”).  

While Toomp also worked with commercial rap artists like Ludacris and Pitbull during this time, his placement as the top producer of 2006 stems directly from the ubiquity of “What You Know” and “I Luv It.” Both songs were big enough that they launched Toomp into a position to work with JAY-Z and Kanye West, the upper echelon of 2007 rap. T.I., meanwhile, maintained his ascent and continued to make marketable yet authentic street anthems.

HONORABLE MENTIONS: J Dilla, Cool & Dre, The Neptunes

On February 10, 2006, J Dilla died after suffering complications from a rare blood disease. Just three days prior, the deeply revered producer dropped Donuts, widely considered one of the most influential instrumental hip-hop albums of all time. He spoke through sample-based loops, piecing together a larger narrative of short stories. With Donuts, Dilla showed just how much you can do with a little curiosity and a lot of ingenuity. Cool & Dre had two distinct slappers in 2006: DJ Khaled’s “Holla at Me,” featuring Lil Wayne, Paul Wall, Fat Joe, Rick Ross, and Pitbull, and Juvenile’s “Rodeo.” The former was larger than life at its core, and the latter was damn near a slow jam, putting Cool & Dre’s production versatility on full display. The Neptunes were all over the map in ‘06. They pumped out Billboard chart-toppers like Ludacris’ flamboyant Pharrell-assisted “Money Maker” and produced under-the-radar loosies like Jeezy’s string-based mixtape cut “Rumor Has It” (also featuring Pharrell). They used 2006 to help lift up frequent collaborators Clipse with the trunk-rattling “Mr. Me Too.” As if that weren’t enough, they also dabbled in the R&B/pop world with Beyoncé’s “Green Light” and “Kitty Kat,” both standout tracks on the singer’s B’Day album. —Kiana Fitzgerald

2007: Kanye West

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CREDENTIALS: Graduation (Kanye West); Finding Forever (Common)

In 2007, the stars aligned for Kanye West, who on top of emerging as the year’s best rapper also delivered unmatched work from the production end. At the core was Graduation, which ushered in a “stadium status” sound inspired by his time on the road with U2. That vision came to life on the album, where Kanye successfully embraced genres and stylistic elements outside of his normal repertoire.

His chart-topping single “Stronger” blended rap with electronic music, a rare occurrence for mainstream hip-hop at the time (though it has decades-old precedents), while “Flashing Lights” brought a futuristic vibe that was a far cry from “Through the Wire.” ‘Ye didn’t completely abandon the chipmunk soul on Graduation—“The Glory” is still a standout moment—but he truly excelled by layering the sound of his music to create a grandiose experience. Take “I Wonder,” a song Kanye described as his version of U2’s “City of Blinding Lights,” which included a beautiful string arrangement, moving synth lines, and thunderous drums that made it a simultaneously intense and inspiring listen. ‘Ye also came through with “Can’t Tell Me Nothing,” a street anthem that knocked accordingly; kept things joyful on “Good Life”; and achieved stadium status on “Good Morning.”

While there was less traditional-sounding hip-hop on Graduation, Kanye had that real shit locked and loaded for Common’s Finding Forever. He contributed eight beats to the 12-track project, including a boom-bap salute on “The Game,” raw production for “Southside,” and a soulful nod to J Dilla with “The People.” All told, Kanye’s production in 2007 led to nine nominations and four awards (for Graduation, “Stronger,” “Southside,” and “Good Life”) at the following year’s Grammys. It’s downright disrespectful that he wasn’t nominated for Producer of the Year, Non Classical, though.

HONORABLE MENTIONS: The Runners, Soulja Boy, Exile

While Kanye was focused on reaching stadiums in 2007, Orlando’s The Runners were laying down club-ready anthems that shot up the charts. Longtime friends Andrew “Dru Brett” Harr and Jermaine “Mayne Zayne” Jackson laced DJ Khaled and company with a Top 20 Billboard hit, “I’m so Hood,” before delivering heat for Jeezy, T.I., and Rick Ross. Meanwhile, Soulja Boy was the unlikely breakout star of 2007. The teenage rapper/producer’s debut album, Souljaboytellem.com, leaned heavily into the Southern snap music style, and it was his self-produced single “Crank That (Soulja Boy)” that turned him into a household name. The accompanying dance helped the FruityLoops-made hit reach No. 1 on the Billboard Hot 100, making it a quintessential viral hit before viral hits became the norm a decade later. Out West, Exile linked up with Blu to create Below the Heavens, a gem of a project that showcased the Los Angeles producer’s crate-digging abilities. The album became a rap classic that solidified Exile’s status as a go-to producer for the Left Coast’s underground scene. —Edwin Ortiz

2008: Drumma Boy

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CREDENTIALS: “Put On” (Jeezy); “What Up, What’s Haapnin’” (T.I.)

By the late 2000s, trap music had a firm grip on hip-hop, with its early adopters getting plenty of work. That included Tennessee-born, Atlanta-bred Drumma Boy, whose 2008 credits looked like an all-star Rolodex of the South. The producer’s most notable contribution came in the form of “Put On,” the lead single from Jeezy’s The Recession, which featured a classic Kanye West verse drenched in Auto-Tune.

“I made that specifically for Jeezy, literally in my kitchen,” Drumma Boy told Complex in 2010. “I knew it was a wrap, the way the boom drops. It’s like a movie as soon as you push play.” His cinematic description of “Put On” is apt, considering the song’s heart-pounding bass kicks and Halloween-esque haunting keys, along with a melody that sounds like a UFO flying overhead. The record reached double-platinum status and earned a Grammy nomination, not to mention remixes from the likes of Lil Wayne, Ludacris, and Rick Ross. The big homie JAY-Z even gave it his seal of approval when he hopped on the official remix.

Drumma Boy rounded out his work on The Recession with two other trap anthems—”Hustlaz Ambition” and “Amazin’”—and kept that same energy with Jeezy’s then-foe Gucci Mane, producing a majority of The Movie. He then connected with T.I. for “Ready for Whatever” and “What Up, What’s Haapnin’” off Paper Trail, the latter positioned as a diss aimed at Shawty Lo. Plies (“Plenty Money”), Rick Ross (“Here I Am”), Gorilla Zoe (“Lost”), and Soulja Boy also called up the producer for his Midas touch.

HONORABLE MENTIONS: Bangladesh, Jim Jonsin, Kanye West

All three runner-up picks for 2008 produced on Lil Wayne’s Tha Carter III, but that’s where the similarities end. In Bangladesh’s case, look no further than “A Milli.” The 808-heavy beat was the perfect backdrop for Wayne’s raw, no-hook approach. The Iowa native also worked on gems like Dem Franchize Boyz’s “Talkin’ Out da Side of Ya Neck!” As far as commercial dominance goes, Jim Jonsin is your guy. “Whatever You Like” (T.I.) and “Lollipop” (Lil Wayne) spent a combined 12 weeks atop the Billboard Hot 100 in 2008, while Soulja Boy’s “Kiss Me Thru the Phone” reached No. 3. Meanwhile, Kanye West provided two beats on Tha Carter III: “Comfortable” and the snare/808/sample-based bravado of “Let the Beat Build.” Aside from the work he did for other rappers—which included Game, 88-Keys, and the T.I. posse cut “Swagga Like Us”—‘Ye’s most noteworthy production came on 808s & Heartbreak. Stylistically, it was an abrupt departure from his early sound, as he used electropop and melancholic melodies that would provide a blueprint for a crop of new rappers in the late 2000s and beyond. —Edwin Ortiz

2009: Noah “40” Shebib

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CREDENTIALS: So Far Gone (Drake)

Noah “40” Shebib has more in common with Drake than Canadian roots. Like his friend and frequent collaborator, he’s a former child actor born to a family of entertainers. And together, the two otherwise mild-mannered musicians pioneered a new era of hybrid rap, beginning with 2009’s So Far Gone.

Despite linking with Drake back in 2005, Shebib hadn’t executive produced a project for the soon-to-be superstar before the rapper’s seminal mixtape (which was re-released as an EP later that year). While So Far Gone took cues from 808s and Heartbreak, it presented a more relatable spin on Kanye West’s polarizing, melodramatic album, which subverted rap altogether with a sound leaning towards synthpop. So Far Gone, for its part, broadened the genre with emotive yet sparse musicianship. That subtle difference gave Drake the canvas he needed for his trademark suburban swagger and moments of reflection.

The project—comprised mostly of original beats with no DJ tags, throwaway songs, or radio freestyles—helped shift the way rappers built mixtapes thereafter. Just as its sound blurred the line between R&B and hip-hop, its mere existence blurred the line between mixtapes and albums—so much so that those distinctions are all but unrecognizable nearly a decade later. At the same time, the pent-up moodiness of songs like “A Night Off” and “Sooner Than Later” changed the way rap artists expressed vulnerability. The foundation of that shift is 40, whose production simultaneously pays homage to a lifetime love of classic R&B while moving those sounds forward and into hip-hop spaces. Far removed from the war cries of Prodigy or DMX, So Far Gone was more romantic than depressive.

With Wayne on the tail end of his legendary mixtape run, and GOATs JAY-Z and Eminem releasing underwhelming albums (The Blueprint 3 and Relapse), Drake emerged as one of the most exciting artists of 2009. Without 40, as Drake has long acknowledged, things would have played out otherwise.

HONORABLE MENTIONS: Dot Da Genius, Bangladesh, Drumma Boy

If Kanye West’s artistry on 808s & Heartbreak was the inspiration for So Far Gone, Kid Cudi’s crooning and introspection on “Day ‘n’ Nite” was the inspiration for that inspiration. Dot Da Genius’ psychedelic production on Cudi’s breakout hit—initially released in 2008—reverberated throughout the next year, serving as the lead single for his debut album in 2009. Bangladesh also secured a hit single that year, following Lil Wayne’s “A Milli”—the most rapped-over beat of 2008—with the equally infectious “Lemonade,” produced for Gucci Mane. Guwop had a particularly keen ear for beats that year, as Drumma Boy contributed a slew of bangers to The State vs. Radric Davis, as well as Gucci’s classic mixtape Burrrprint: The Movie 3D. —Austin Williams

2010: Lex Luger

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CREDENTIALS: “B.M.F. (Blowin’ Money Fast),” “9 Piece,” and “MC Hammer” (Rick Ross); “See Me Now” (Kanye West)

When Lex Luger composed the beat for Rick Ross’ “MC Hammer,” he was down on his luck and doubtful about his prospects. “If you listen to it, you can tell,” he later told Complex. “I was going through some times with this whole music thang, you know what I’m saying? I felt like I wasn’t getting nowhere. My name really wasn’t buzzing. I didn’t think I could be like how Drumma Boy and them were. People always told me it ain’t gonna get me nowhere. It wouldn’t get me the real money.”

Some MVP moments are born out of years of diligence and hard work. Others arrive with all the immediacy, suddenness, and enveloping totality of a flash thunderstorm. There’s no wrong way to blow up and no preconceived quota on the grinding period. And whatever valleys subsequent years bring, they’ll never dull the potency of that one period when everything clicked. Such is the tale of Lexis Lewis, who stormed onto the scene with thunderous beats that hit just as hard the professional WWF wrestler he takes his moniker from. Lex’s credits began in 2009 with mostly Waka Flocka Flame, but—misgivings about the viability of his trade aside—it would only take until 2010 for him to help influence the genre’s sound for the next decade. With all due respect to Mr. Luger, you wouldn’t know a person in the throes of despondency made “MC Hammer” while listening to it. The beat is apocalyptic in the most ebullient way, which describes all of Lex’s beats—give or take a “That Way.”

Every emerging producer needs an equally hungry artist to pair their work with, and Lex found a kindred spirit in Flocka, who used the teenage producer’s beats to help shepherd his mainstream takeover as the life of the rowdiest party. Through the aforementioned “MC Hammer” and the even bigger “B.M.F.,” Rick Ross widened the collective palette with an added air of mobster regalness. Lex went from anxious teenager to the architect of a paradigm shift. His influence spread faster and farther than he could control. Fellow producers—established and upstart—ran with Lex’s blueprint. By 2012, his contributions to high-profile projects waned, but as hip-hop moved away from the lush and luxurious, and towards something darker at the turn of this most recent decade, history will remember who heralded the change.

HONORABLE MENTIONS: Kanye West, Tyler, the Creator, Roc Marciano

2010 was the year of Kanye West’s grand comeback. My Beautiful Dark Twisted Fantasy isn’t hurting for help: RZA, No I.D., S1, Jeff Bhasker, Bink!, and Mike Dean all share co-producer credits. But no one can take the singular triumph away from its main conductor. From King Crimson samples to the stark sparseness of “Runaway,” Fantasy is Kanye at his most ornate. In 2010, Tyler, the Creator was in the nascent stages of honing a sound that would hit the mainstream in full force one year later. As much as he may wince at some of his earlier work these days, records like Earl Sweatshirt’s seminal Earl hint at where he’d take his Neptunes-inspired sound—and they hold up in their own right. On his debut album, Roc Marciano offered an alternative to Kanye’s bassoons and Lex Luger’s trap. Marcberg is like returning to the city after an extended trip away, breathing in deeply, and inhaling everything it has to offer. Roc’s grimy sound would shape an entire wing of underground rap, and everyone from peers like Ka to spitters like Mach-Hommy follow in Marcberg’s wake. —Frazier Tharpe

2011: Noah “40” Shebib

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CREDENTIALS: Take Care (Drake)

Drake is the first to admit that he wouldn’t be here without 40, and their symbiosis is most palpable on Take Care—the album on which they both set out to validate Drake’s weighty subliminal from earlier in the year: “The throne is for the taking, watch me take it.” Innovative sonics helped herald Drake as rap’s next king, and 40 was the architect. Created largely in the shut-in Toronto winter climate, Take Care has the feel of art created at home and the cold texture of its local environment.

The album’s production is adventurous to the point of being death-defying. If you’re making an album in the midst of the trap boom, only a daredevil creates a song as willfully sparse as “Marvins Room,” with its singular bass and a sound akin to being submerged in water. Conversely, only someone with a deep love for the game and a deeper bench of inspirations can surface a fire Jon B sample and turn it into an ambling, drawling banger like “Cameras.”

For all the co-production across the album, 40 is the connective tissue that makes the high-energy songs sound at place with the moodier tracks. Even a turn-up like “Headlines” carries the same gothic undertones of a “Shot for Me.” As a result, 40 didn’t just create a core sound for Drake, he created one for the whole city—an aesthetic that then spread to the entire game as everyone rushed to etch-a-sketch their own facsimiles of the blueprint. Grammy notwithstanding, the debate over whether Drake fully achieved what he set out to do with Take Care rages on to this day. 40 is never questioned.

HONORABLE MENTIONS: Kanye West, Clams Casino, Hit-Boy

Kanye continued to surge forward in his maximalist ambitions with Watch the Throne in 2011. He made trap baroque on “Illest Motherfucker Alive” and “HAM,” while giving dubstep a hip-hop bounce on “Who Gon Stop Me” and “Why I Love You.” Based on their 2011 output, it seemed as if we were witnessing the birth of another artist-producer duo for the ages in ASAP Rocky and Clams Casino. If 40 was playing around with minimalism, Clams spent the year perfecting a dreamy, drugged-out spin on that wave, as evidenced by Live.Love.A$AP. For his part, Hit-Boy produced the titanic “Niggas in Paris,” a song whose genius simplicity even Drake admitted he was jealous of. The track positioned Hit-Boy as the next great superproducer. He was already diversifying his abilities with Rihanna’s highly underrated Talk That Talk cut “Watch N Learn” (which functions as a sort of laid-back B-Side to “Paris”), as well as the imperial score he laced Pusha-T with for “My God.” What a year. —Frazier Tharpe

2012: Mike Will Made-It

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CREDENTIALS: “No Lie” (2 Chainz); “Bandz a Make Her Dance” (Juicy J); “Turn on the Lights” (Future); “Mercy” (Kanye West); Trap Back, I’m Up (Gucci Mane)

Mike Will Made-It’s breakthrough success in 2012 came from a string of what would become smash singles. The Marietta, Georgia, native came out firing with co-production credits on “Mercy,” the lead single from G.O.O.D. Music’s Cruel Summer. The song would go on to achieve quadruple-platinum status and establish Mike Will’s trap-inflected style as the definitive sound of 2012.

Less than two weeks after “Mercy” dropped, the producer contributed to Future’s debut studio album, Pluto. The first four singles preceding the release warmed the rap world’s collective palette, but it was the fifth, “Turn on the Lights,” that served as a turning point for Future. Mike Will’s methodical kick drums and crisp hi-hats were coupled with trappy, dream-sequence-like tones to amplify Future’s unique vocals. The song’s title plays as an apt metaphor for the impact of Mike Will’s drums and Future’s flow, as they each flipped the switch on an ATL sound that would soon birth a larger movement. The trap renaissance of the 2010s had begun.

Mike Will’s 2012 beats also played a major role in the rebranding efforts of two veteran MCs from the South. The first was 2 Chainz, who, after dropping the Tity Boi moniker earlier, released Based on a T.R.U. Story under his new name. Standout track “No Lie” nabbed a crucial feature from Drake as it wove Mike’s intricate production web with a trippy outro fit for an alien abduction scene in a ‘90s cartoon. Mike also worked his magic on Juicy J’s smash “Bandz a Make Her Dance,” which proved the former Three 6 Mafia member could churn out hits as a soloist.

In addition to the singles, Mike Will dropped a trilogy of mixtapes—Est. in Nineteen Eighty Nine (Last of a Dying Breed) (which, OK, actually dropped five days before the year began), Est in 1989 Pt. 2, and Est in 1989 2.5—in 2012. In addition to showing the producer’s musicianship, they highlighted the array of artists who wanted to work with him: Lil Wayne, Diddy, Mac Miller, Kanye, and more. As if every accomplishment above weren’t enough, Mike Will also found time to produce 10 tracks on Gucci Mane’s underrated 2012 mixtapes Trap Back and I’m Up.

HONORABLE MENTIONS: Young Chop, Hit-Boy, El-P

As Mike was dropping trap classics, Young Chop was bringing Chicago’s signature sound, drill, to the fore. He produced Chief Keef’s vaunted mixtape Back From the Dead and the majority of his full-length debut, Finally Rich, which both included sneaky mega-hits “I Don’t Like” and “Love Sosa.” Just a year after Kanye signed him to G.O.O.D. Music, Hit-Boy rolled out a series of absolute bangers like “Clique,” “Cold,” and ASAP Rocky’s “Goldie.” There’s a reason Drake rapped, “I should prolly sign to Hit-Boy, ‘cause I got all the hits, boy” on “0 to 100.” A longstanding presence in the underground hip-hop world, El-P emerged from the collapse of Definitive Jux to release two underground bangers in the same month. Killer Mike’s socially conscious R.A.P. Music was first. A week later, El dropped his solo effort, Cancer 4 Cure, which was dedicated to his late friend Camu Tao. —Macklin Stern

2013: Kanye West

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CREDENTIALS: Yeezus (Kanye West); My Name Is My Name (Pusha-T)

“I’m a minimalist in a rapper’s body.” That’s how Kanye West described himself to the New York Times in 2013. It was a stark contrast to the way most of the world—fans, haters, critics, casual observers—viewed him. Up until that point, Kanye practiced maximalism. He would forge an outline with an expertly chopped loop and then enlist the help of instrumentalists to color in the lines and add a layer of complexity that many hadn’t heard since the days the Bomb Squad was running rap. It was a practice that started on Late Registration and peaked on My Beautiful Dark Twisted Fantasy. His album with JAY-Z, Watch the Throne, continued the musical extravagance with samples many would deem too expensive to chop and flourishes that befit two artists celebrating their wealth as much as the artistic agency their success has afforded them. There was no reason to believe that the trend would stop.

But it did.

While the rest of the industry tried to keep pace with the torrent of hits West produced, Kanye decided to veer in a new direction—one inspired greatly by the minimalist, brutalist design he was consuming while living in Paris. It may seem inconsequential when looking back, but for Kanye to completely switch gears after finding such grand success with a certain style was his riskiest artistic endeavor since he gave up rapping for an entire album in 2008. To realize his vision to “undermine the commercial,” West, as is his wont, recruited a crew of A-list talent that included Daft Punk, Hudson Mohawke, No I.D., Mike Dean, Arca, and his newest collaborator, Travis Scott. Scott had already experimented with more abrasive sounds, attempting to abutt jagged edges with woozy tones to create something altogether new. The easy narrative was that West was once again taking from the youth, but what he did on Yeezus was much more thoroughly realized than the thought exercises Scott worked through.

A lot of that was courtesy of the album’s executive producer Rick Rubin, who worked with Kanye and his host of collaborators to ensure that Yeezus was cohesive. He not only pared down the tracklist to a manageable number, but also pared down music on the songs themselves, removing elements he deemed unnecessary. What we were left with were songs that were cold and industrial, but oozed emotion. The great talent of Kanye West is to imbue his work with soul. Only he could make acid house sound like gospel music.

The updated sound—chipmunk samples swapped with loops that sounded as if they were being suffocated in a million-dollar fish tank—became the sound of G.O.O.D. Music when ‘Ye lent his hand to Pusha’s solo debut, My Name Is My Name. Though the songs were at times too pop-leaning, the idea was the same—produce beats with as little clutter as possible. It didn’t hurt that the production was as cold as the rhymes Pusha conjured.

HONORABLE MENTIONS: 40, Mike Will Made-It, Zaytoven

Going into 2013, Drake had a problem. He was one of the best-selling rappers in the world, but people still insisted that he wasn’t a rapper’s rapper. Singing pop songs was more his thing, went the narrative. In an effort to course correct, he put together what was at the time his most rap-leaning project, Nothing Was the Same. It was so rap-focused, it featured a song called “Wu-Tang Forever.” To help sell the idea of Drake as rap star, Noah “40” Shebib oversaw a team that provided soul samples, boom bap, futuristic bounce, and somber introspection—everything a modern rap masterpiece needs to hit all the marks. And it was all tied together with 40’s unique brand of detached, atmospheric cool. Elsewhere, Mike Will Made-It was continuing his streak of producing space trap that would rattle trunks and clubs in equal measure. “Bugatti” is one of those rare tracks that you know is a hit as soon as the first chords come in. The year also saw the Atlanta rap triumvirate (T.I., Jeezy, Gucci) begin to cede control of the game they helped usher in. Zaytoven, the church-reared pianist-turned-trap maestro who helped Gucci rise to prominence, helped a group of upstarts notch their first national hit; Migos’ “Versace,” with its playful keys and bounce, proved infectious enough to propel QC’s marquee act to national fame and inspire a raft of remixes along the way. —Damien Scott

2014: Mike Will Made-It

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CREDENTIALS: “Move That Dope” (Future); “No Type,” “No Flex Zone” (Rae Sremmurd)

Mike Will Made-It beat out 2014’s fierce competition with a bricolage of production credits. The foundation came from his hometown of Atlanta: a defining string of singles from Rae Sremmurd’s SremmLife (“No Type,” “Throw Sum Mo,” “No Flex Zone”) that all cracked the top 50 of Billboard’s Hot 100, plus three tracks on Future’s Honest, including “Move That Dope.” Mike Will’s role as an Atlanta production kingmaker was further cemented with placements on the Gucci Mane mixtapes released while the rapper was in prison. After signing Ear Drummer Records to Interscope in late 2013, Mike Will also released solo material in 2014: His Ransom mixtape dropped in December with features from Lil Wayne, Kendrick Lamar, Chief Keef, Migos, and many more.

But for all his hip-hop hits, the lasting legacy of Mike Will in 2014 was his ability to shepherd the new Atlanta sound into the mainstream. After producing six songs on Miley Cyrus’ Bangerz a year before, he landed beats on some of 2014’s biggest releases: Schoolboy Q included “What They Want” on Oxymoron and gave Mike Will a foothold on the West Coast; “Thug Cry” is a standout on Tinashe’s Aquarius; and Nicki Minaj’s “I Lied” is the surprisingly sentimental ballad that adds another layer to The Pinkprint. He also produced the criminally underrated “Faded” off Mariah Carey’s Me. I Am Mariah… The Elusive Chanteuse.

HONORABLE MENTIONS: DJ Mustard, London on Da Track, Madlib

Among 2014’s runners-up is DJ Mustard, who finger-snapped his way into contention with hits on YG’s My Krazy Life and Jeremih’s “Don’t Tell ‘Em,” as well as co-production credit on Big Sean’s “IDFWU.” London on Da Track and Madlib deserve mentions, too. London was just coming into his own as a big-name producer, helping Atlanta’s new wave gain a foothold alongside T.I. (“About the Money”) and Waka Flocka Flame (“How I’m Rockin”). He also helped launch Young Thug’s career with “Lifestyle” and six tracks on Rich Gang: Tha Tour Pt. 1. Madlib’s excellent 2014 was largely defined by one incredible project: Piñata. It arrived only after the legendary producer made three EPs with Freddie Gibbs, and when the two decided to do a full-length, they took three years to perfect it. —Graham Corrigan

2015: Metro Boomin

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CREDENTIALS: “Thought It Was a Drought,” (Future); “Jumpman” (Drake and Future)

Metro Boomin was untouchable in 2015, and the reason he’ll go down in production history is simple: He helped catapult Future to rap superstardom. Future had long been established in hip-hop and was seen as the next to carry the Atlanta rap baton, but he had never graced the mainstream stage on a full-project level. With DS2—produced almost entirely by Metro Boomin—Future was launched to the center of rap on both a surface and underground level.

Metro’s “Thought It Was a Drought” is one of the most intoxicating album intros in contemporary rap, let alone Future’s discography. It begins unassumingly enough before it starts rattling your speakers as Future boasts about fucking your bitch in Gucci flip-flops. Then, at the midway point (“Freak Hoe”), Metro presses reset and brings in the brigade—namely Southside, Sonny Digital, and Zaytoven—to flesh out Future’s constantly shifting style. By the end, the album transforms into another sound entirely—darker, richer, and more contemplative, but still largely helmed by Metro. What a ride.

The tag “Metro Boomin want some more” became more fitting as the producer grew more prolific (and his sound grew more aggressive). Mere months after DS2 dropped, Future and Drake released What a Time to Be Alive, a collaborative project that became one of the most well-received joint works in rap since 2011’s Watch the Throne. Again, Metro was a dominant figure on the production side. Want an industry-wide hit? You have to get through “Jumpman” first: It even inspired Kanye West to make his own version (see: “Facts”). In 2015, Metro was on fire, and his closest competitors were miles away. 

HONORABLE MENTIONS: Sounwave, Southside, Boi-1da

Sounwave ushered in the unconstrained era of Kendrick Lamar, with heavy hands on To Pimp a Butterfly. He was credited as the lead or co-producer on nearly every track, exhibiting the oversight necessary for Kendrick to transition from the already high heights of good Kid, m.A.A.d. city to the stratospheric levels of experimentation on Butterfly. As mentioned above, Southside tag-teamed with Metro Boomin and forged his own path on Future’s DS2 (“Stick Talk”) and What a Time to Be Alive (“I’m the Plug”). Additionally, he laced Future with plenty of fire-emoji-worthy beats on 56 Nights, including “Trap Niggas.” Boi-1da’s 2015 was supreme because of his partnership with the one and only Drake. The variation of If You’re Reading This It’s Too Late’s “Energy,” “10 Bands,” and “Know Yourself” is enough to let you know the man was in his zone that year. —Kiana Fitzgerald

2016: Metro Boomin

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CREDENTIALS: Savage Mode (21 Savage); “Father Stretch My Hands, Pt. 1” (Kanye West); “Bad and Boujee” (Migos)

Fresh off of his work on Future’s classic DS2, Metro Boomin was the most sought-after beatmaker in the game in 2016, with more over-the-top, brooding production. He started off his year-long run with contributions to Future’s EVOL tape and Kanye West’s The Life of Pablo, officially making his producer tags, “If Young Metro don’t trust you, Imma shoot ya” and “Metro Boomin want some more,” ubiquitous parts of the culture.

On those two projects alone, Metro gave us “Low Life,” “Wicked,” and “Father Stretch My Hands, Pt. 1.” He also had a hand in Pablo’s “Waves,” “FML,” and “Facts (Charlie Heat Version).” He followed those bangers up by playing Dre to 21’s Snoop on Savage Mode and, of course, blessing us with Migos’ “Bad and Boujee.” Released in October 2016, the smash single (co-produced by G Koop) took over the first of half of 2017, reaching No. 1 on the Billboard Hot 100 with the help of Donald Glover’s shoutout during his Golden Globes acceptance speech.

Near the end of 2016, Metro produced “Congratulations” for Post Malone and Quavo, a song that has 884 million views on YouTube at the time of this writing and is eight times platinum. Young Metro had the Midas touch in 2016. But maybe his sudden rise made him question whether the fame and recognition were really worth it: He seemingly emptied the clip in 2017 by producing full-on tapes with Nav (Perfect Timing), Big Sean (Double or Nothing), and Offset and 21 Savage (Without Warning) before announcing his retirement this year.

HONORABLE MENTIONS: Mike Will Made-It, Kanye West, Knxwledge

Mike Will gets an honorable mention for producing “Black Beatles,” which proved once and for all that the white Beatles were indeed overrated (according to Desus and Mero, anyway) and co-producing Beyoncé’s “Formation.” Are you kidding me? Those are two generational songs with a billion streams between them. Then you have Kanye West for The Life of Pablo, which is underrated and continues to age well (even if the lyrics are a mid pack). Finally, there’s Knxwledge, whose work on NxWorries deserves recognition—and that’s not to mention the production he did for Earl and Mach-Hommy. —Angel Diaz

2017: No I.D.

Image via Complex Original

CREDENTIALS: 4:44 (JAY-Z)

How poetically fitting is it that, when JAY-Z set out to create a statement album on elder statesmen hip-hop black maturity, it was a fellow legend in search of new frontiers to conquer who helped him do it? There simply isn’t a more fitting narrative for 4:44 than the fact that it’s constructed in totality by No I.D., who himself had something to prove as he came off a hiatus.

Dion began 2017 fresh off a sabbatical spent honing a craft most would say he’d already mastered. His fire was lit by Quincy Jones’ comments that the game was overrun with “four-bar-loop” stagnation, so you won’t find that on 4:44. What you will encounter are soul chops that get Jigga back in his bag without sounding dated or redundant (no easy feat when flipping the Fugees and Stevie Wonder). You’ll also find thrilling new samples like the title track’s interpolation of Hannah and the Affirmations’ “Late Nights & Heartbreak,” live instrumentation like the drums on “The Story of O.J.,” and the intro’s so-bizarre-it-shouldn’t-work sample of the Alan Parsons Project’s “Don’t Let It Show.”

4:44 was as much of a homecoming and late-career triumph for I.D. as it was for JAY. It also opened up a brave and exciting new chapter for the veteran producer to explore, which he wasted no time doing with Vic Mensa’s debut album, The Manuscript.

HONORABLE MENTIONS: Metro Boomin, Murda Beatz, Pi’erre Bourne

In 2017, Metro Boomin’s unparalleled work ethic led to multiple projects on which he took sole production credit. DropTopWop is arguably Gucci’s strongest post-prison release yet, while 21 Savage and Offset’s collab tape, Without Warning, was a clear standout in a year that gave us many indistinguishable link-ups. He also shepherded 21’s full-length debut and added to his list of hits with Future’s “Mask Off.” 2017 was also the year Murda Beatz arrived, putting a fresh spin on trap music archetypes and riding them to the top of the charts. After years of crafting sturdy bangers with the likes of Migos, Murda’s affiliation with Drake helped turn him into a contemporary go-to, a reliable radio guru. Even with no tags, guessing Murda was on the beat in 2017 was a safe bet. Pi’erre Bourne came into the game and dominated 2017 off the strength of “Magnolia.” As JAY-Z himself put it, the song is just a vibe. Pi’erre also handled a large chunk of Carti’s seminal self-titled mixtape, creating yet another fruitful artist-producer symbiosis. Couple that with his instant-classic producer tag—shoutout always to the underrated Jamie Foxx Show—Pi’erre came into 2017 out of nowhere, fully formed, with a deep arsenal and a promising future. —Frazier Tharpe

2018: Tay Keith

Image via Sho Hanafusa/Complex Original

CREDENTIALS: “Sicko Mode” (Travis Scott); “Nonstop” (Drake); “Look Alive” (BlocBoy JB)

In hindsight, Tay Keith locked up 2018 by Labor Day. Throughout the year, the Memphis producer provided a much-needed burst of nonchalant energy to some of the game’s solidified A-listers, as well as local peers on a parallel upwards trajectory. His beats established a trademark for a specific kind of casual aggression, with thunderous bass and menacing keys built to turn any setting upside down (but never at the expense of the rapper floating over them). Think of the disaffected arrogance Drake displays on “Nonstop.” The track arrives early on Scorpion, an album hotly anticipated after a month of radio silence following the Canadian’s beef with Pusha-T. Drake admitted to LeBron James that “Nonstop” was among the songs he recorded in that period. On a mission to let his music communicate an unbothered, non-reply reply, he was quick to call Keith. The result was an urgent banger—an immediate standout on an otherwise bloated album—and the latest in a string of unmitigated wins for Tay Keith in 2018.

Bringing a sorely needed sense of urgency and aggression out of Drake is on Keith’s list of macro achievements last year, but, of course, it started with BlocBoy JB. Between “Look Alive” and “Rover”—beats he produced on a used HP laptop in his bedroom—Keith made an immediately indelible impression, lacing his fellow Tennessee native with a different kind of mob music. It’s easy to picture 21 Savage tucking a cloth napkin into his shirt at Carbone as he sneers over “Rover 2.0.” Keith traces his inspiration back to his hometown heroes, telling Complex, “I had listened to a whole bunch of Three 6 [Mafia] around the time I was making that shit,” which he prophetically described as a “Memphis Grammy” vibe. It’s a mood distinct enough to make anyone discovering BlocBoy equally curious about the producer providing him with this energy, and it’s a sound idiosyncratic enough that anyone paying even moderate attention wouldn’t need a producer tag to know who made the beat. And, still, that directive (courtesy of Lil Juice), “Tay Keith, fuck these niggas up!” remains on the short list of phrases we’ll forever refer to when we talk about 2018.

Eminem, of all people, helped knight Tay Keith as the Man of the Year at the tail end of summer. Wounded from the critical panning of Revival and eager to pick the scab, Em called on Keith for “Not Alike,” a song meant to parody contemporary rap as he asserted just how easily he could body the game within those sonic confines if he wanted to. Conceptually, it could have fallen apart, but Keith’s beat—a sort of funhouse, cracked-mirror version of something he’d give BlocBoy JB—bangs hard enough to carry it. At that point, it was clear: Tay Keith had emerged as the producer to tap for beats immediately representative of the moment. The release came on the heels of Keith’s contribution to the best rap song of the year, “Sicko Mode,” where he cut through a swath of co-credited producers. Each component of the track is a crucial one, but amid a sprawling number of cooks in the kitchen, Tay Keith’s ingredients ring out the clearest. There’s no question which section he contributed to, and in handling the song’s crescendo, he steals the spotlight and blows the lights out.

Detractors would argue that, despite carving one sturdy lane for himself, that singular path is all Tay Keith has sonically; he’s a one-trick pony. Technically, this blurb addresses only one calendar year, but barely three weeks into 2019, Keith assuaged any concerns of his limitations with “Temptation,” a standout on Future’s The WIZRD. The beat is slow and almost tender; Future’s affectation is wounded and emotional, much more Hndrxx than Super. Keith picks the song as one of his favorites, telling Complex, “It brought out a different vibe in me, producing-wise.” Fresh out of college, Tay Keith, at just 22 years old, has powers that are still growing and maturing. His prospects already look brighter than producers on this list who had a whirlwind year, only to lose steam. Lil Juice must be proud. —Frazier Tharpe

HONORABLE MENTIONS: Kanye West, Mike Will Made-It, Cardo

This was a close one. The battle between Tay Keith and Kanye West for 2018’s crown proceeded through numerous staff meetings, all the way up to the last possible day. Given the distractions of Yeezy’s controversial, MAGA-filled year, that alone is a big accomplishment. The race was so close for one simple reason: His work on Pusha-T’s DAYTONA. The beats on that record inspired some of Terrence’s sharpest bars, resulting in both the album of the year honor and King Push being named Complex’s Best Rapper Alive. Kanye followed this with an ambitious seven-song album run (Ye, Kids See Ghosts, Nasir, K.T.S.E.) that commanded attention throughout the summer. Mike Will Made-It made it to our list primarily because of the inescapable “King’s Dead,” as well as for his work on an office favorite from Nicki Minaj: Queen highlight “Good Form.” Bonus points for bringing back Crime Mob. Cardo had great songs with Mac Miller, Kendrick Lamar, Travis Scott, and more, but his biggest contribution to 2018 came on Drake’s “God’s Plan,” a song so powerful that it managed to move the phrase “I only love my bed and my mama, I’m sorry” into the zeitgeist. —Shawn Setaro

2019: Madlib

Illustration by Sho Hanafusa

CREDENTIALS: Bandana (Freddie Gibbs)

Madlib has been making sample-heavy, jazzy beats since the early 1990s days of Lootpack and Tha Alkaholiks. But in 2019, he reached a new peak. Firing on all cylinders, Otis Jackson Jr. created soulful, era-spanning beats on, of all things, an iPad, and still managed to produce the best rap album of the year. 

“I look at it as bringing old music back,” Madlib tells Complex, reflecting on his throwback, crate-digging style. “It’s keeping the history alive of black music or any time of music.” And it’s that dedication to sampling, to searching, and to history that made him the best hip-hop producer of 2019. It also helped him define the year in hip-hop. But in true Madlib fashion, he did it in his own way. It wasn’t by creating a sound that became inescapable, or that was copied by every new producer with a cracked version of FL Studio. Instead, he crystalized his talents, focused on creating something classic, and left his mark on the year by producing the very best version of what he’d been doing for decades. 

Madlib’s second collaborative album with Freddie Gibbs, the follow-up to 2014’s Piñata, is a perfect blend of the duo’s strengths. In his own words, “it’s just the mesh of my weird underground world and his gangsta, hood stuff. I treated it like Compton’s Most Wanted.” And like CMW, Madlib, the Loop Digga, relies on loops. In an age where many beats are split up between melody writers and drum programmers, often working on opposite sides of the world, it’s refreshing to hear someone who composes the old-fashioned way, albeit on relatively new technology. This clash of influences, resources, and approaches birthed a contemporary rap album that fits with everything else happening in 2019, but still has a timeless feel.

Bandana saw near-universal critical acclaim for a reason. Madlib tailored his approach to the vocalist—a vocalist who in turn demanded more from his composer. “I want him to challenge me as an MC and take me to different levels of making music that I never knew I could unlock,” Gibbs told Complex about Madlib. And that dynamic shows through in every bar and every beat, along with the lengths to which Madlib went to find samples. There is no shortage of hard-to-find 1970s obscurities that had somehow eluded every other crate digger until now, and there are also mixtape interludes from just a few years ago interspersed with musical ideas from contemporary producers like Frank Dukes and Caponelli. Reggae, soul, funk, dance music, old TV shows: It’s all there. Madlib mines entire periods and genres to find the perfect sonic backdrop for Gibbs’ vocals on each of the album’s 15 tracks.

Bandana possesses a staggering variety of sounds and moods—a fact that comes across even more clearly when you listen to the instrumental version of the album. The production ranges from angry-sounding distorted guitars and mysterious organs punctuated by grunts on “Flat Tummy Tea” to soulful horns and vocal chops that wouldn’t feel out of place on a Ghostface record on “Freestyle S**t” to the echoey, dub-style drums of “Massage Seats.” Every beat uses a different palette. Despite that, Bandana is cohesive because of the overall approach. Madlib intentionally made the beats “more minimal,” as he describes them, to allow Gibbs to shine. And knowing when to pull back is perhaps the most important weapon a producer can have in their arsenal.

“I can do stuff like Migos, and I can do stuff like Sun Ra,” Madlib explains. He sounds matter-of-fact when he says it, and it’s not a boast. The Loop Digga, Quasimoto, Beat Konducta—whatever you want to call him, Madlib accomplished his goal of helping to keep black music history alive, relevant, and vibrant in 2019, earning his long-overdue place as the best hip-hop producer alive.

HONORABLE MENTIONS: Mustard, Kenny Beats, Wheezy

Mustard brought us back to the magic of his “Rack City” days in the early 2010s with Perfect Ten. He accomplished the difficult task of creating a cohesive solo album from a producer while managing to show that he’s still got what it takes to make iconic singles. Just try to escape “Pure Water” or “Ballin,” the latter of which earned the distinction from many as the best song of 2019. Kenny Beats teamed with Rico Nasty and 03 Greedo to make unbeatable full-length projects, and he had a run of noteworthy one-offs and loosies that emerged from his Cave sessions. He’s not likely to end his run anytime soon—Kenny has scores more songs in the can with Greedo alone. Meanwhile, Wheezy continued to ensure that Thugger and his acolytes were among the hottest artists in the game while also propelling Future forward. His work on Young Thug’s “Hot” alone, with its royal-fanfare-sounding keyboard and 808 thumps, is enough to earn his place here. But he sealed the deal with seven songs on Gunna’s Drip or Drown 2, as well as memorable offerings on projects from artists like Lil Gotit, Rich the Kid, Trippie Redd, Young Bans, and more. —Shawn Setaro

2020: Hit-Boy

Illustration by Sho Hanafusa

CREDENTIALS: Executive produced Nas’ King’s Disease, Big Sean’s Detroit 2, and Benny the Butcher’s Burden of Proof

It’s true to the weirdness of 2020 that the excellence of Hit-Boy’s year wasn’t defined by a smash hit like a “Niggas in Paris” or “Clique.” Hit-Boy’s impact came through sustained greatness and the kind of curatorial eye over high-profile projects that separates super-producers from beatmakers. He served as executive producer on three well-regarded projects: Nas’ King’s Disease, Big Sean’s Detroit 2, and Benny the Butcher’s Burden of Proof. All three albums displayed a skillful mesh of classic hip-hop elements with today’s glossy techniques, providing a captivating backdrop for established artists and a blueprint for spitters with dreams of mass appeal. As producer accomplishments go, that’s an unforgettable feat. His powerful trifecta is what makes him the Best Hip-Hop Producer Alive.

“I’d say 2020 was one of my best years, for sure,” Hit-Boy told Complex in an interview about the achievement. “Executive producing so many albums, working on so many different projects, just all the stuff I wanted to do when I was younger, but it really just took time to get into that role.” And now, he’s mastered it.

It’s been a gradual industry climb for Hit-Boy, who began the 2010s producing massive singles before facing industry setbacks along the way. But he was undeterred, and his production credits reflect a boundless work ethic throughout the last decade. For Hit-Boy, that work paid off with a huge three-month run in 2020. After releasing his album with Nas in August, one with Big Sean followed in September and one with Benny arrived in October. All three albums were rich, cohesive bodies of work. There’s been a lot of disdain for bloated albums of late, but Hit-Boy locked in as an executive producer and streamlined each project.  

“I’ve always been able to tap in because I was such a big fan of albums,” he tells Complex. “Before I had a computer to make beats, I just had a CD player with a shoebox full of CDs. It’s something about the feeling of the whole project; it felt like I was watching a movie.” Those of a certain age remember the CD Walkman experience. Switching projects wasn’t as simple as a click. The CD experience made you more inclined to sit with an album, immersing yourself in its nuances. It’s fitting that a 33-year-old used to taking in albums as singular bodies of work could thread the fine line he did this year. 

Hit-Boy’s skill was most evident on King’s Disease, a project that remedied one of the major knocks on Nas: his beat selection. Songs like “Blue Benz,” “Spicy,” and “27 Summers” displayed the rap icon in a sweet spot, spitting his ass off on tracks that fit onto contemporary playlists and mixes. Hit-Boy accomplished something similar with Benny the Butcher’s Burden of Proof. It’s no secret that Benny’s raps harken to the early ’00s heyday of Roc-A-Fella, and Hit-Boy leaned fully into the parallel throughout Burden of Proof, eschewing the beloved Griselda loops for his skillful chop on tracks like “Famous” and “One Way Flight.”

If those noteworthy accomplishments weren’t enough, he achieved another producer bucket list goal with Detroit 2. Not only was the album long-awaited, it was a sequel to a beloved Big Sean project. The pressure was on, and Hit-Boy played his part with beats like “Lucky Me,” “Deep Reverence,” and “Friday Night Cypher,” which allowed Sean (and friends) to get off bars and impress purists while still sounding modern. Hit-Boy had production credits on every track of Benny and Nas’ projects, but ceded some of the duties on Detroit 2. Yet, that’s where he showed his executive producer skills were no fluke, helping his close friend and fellow G.O.O.D. Music alumnus Big Sean curate a project that his fans regard as one of the best of 2020. “I just got in tune with who [Sean] was as a person, and that helped me play my role,” Hit-Boy said. 

Hit-Boy isn’t the exuberant force of nature that other super-producers are; you won’t find him yelling to set off a track or ad-libbing verses. But his musical knowledge, technical skills, and willingness to play the right role earn him recognition as the best hip-hop producer of 2020.

HONORABLE MENTIONS: The Alchemist, Wheezy, Roc Marciano

The Alchemist had another banner year, crafting excellent projects with Freddie Gibbs, Boldy James, and Conway the Machine, as well as contributing to Jay Electronica, Westside Gunn, and Eminem projects. His and Gibbs’ work on Alfredo was so exceptional that they were nominated for a Best Rap Album Grammy, which feels like a win for the entire community of gritty, esoteric MCs that the Grammy committee usually overlooks. Wheezy was everywhere last year, working with a who’s who of artists to lace their projects with booming, synth-heavy beats. He showed up on Best Rapper Alive Lil Baby’s My Turn with “We Should,” got beats on both Eternal Atake (“Urgency”) and LUV vs. the World 2 (“Strawberry Peels), and connected with artists like Gunna, Young Thug, Playboi Carti, Future, and DaBaby. Roc Marciano wasn’t as prolific as the other producers we honored, but his work on Stove God Cooks’ breakout Reasonable Drought, as well as his own Mt. Marci project, was impressive enough to land him on the list. What he lacks in quantity, he makes up for in quality, turning obscure samples into soulful, captivating compositions commanding your favorite spitters’ best efforts. —Andre Gee

2021: The Alchemist

Illustration by Jerry Ubah

CREDENTIALS: Haram, Bo Jackson, Super Tecmo Bo, Carry the Fire, This Thing of Ours, This Thing of Ours 2, Rapper’s Best Friend 6, Cycles

When it comes to musical output, people often bring up the quality vs. quantity binary because they’re not used to artists who offer both. But The Alchemist has been the quintessential example of a producer who can release a lot of material, and do it at a very high level, as exemplified by his busy 2021. Fourteen years after Return of the Mac with Prodigy set off his slew of rapper-producer projects, Alchemist’s prolificacy can’t even be considered “a run” at this point. It’s just who he is. 

The 44-year-old veteran has been a contender for Best Hip-Hop Producer Alive in each year of the 2010s, off the strength of helming ambitious, immersive projects for rappers like Currensy, Freddie Gibbs, Action Bronson, and others. As recently as 2020, he was the first runner-up, in a year he got a Grammy nomination for Alfredo. But for us, 2021 was his most undeniable year yet. He released a whopping eight projects, including three instrumental tapes (with Carry the Fire and Cycles boasting never-before-heard beats). He linked up with some of rap’s most exciting voices, including Earl Sweatshirt, Vince Staples, Boldy James, Mavi, Pink Siifu, billy woods, and ELUCID. Many of the year’s best rap moments had ALC on the score, and he embarked on a new sonic approach for each project.

He kicked off the year with Carry the Fire, a dream sequence of a beat tape that intersperses beguiling samples with clips of news telecasts. (If someone ever creates a sci-fi movie about getting stuck in the digital news cycle, they need to use this as the score.) Then, in March, he produced Armand Hammer’s Haram, one of the year’s most thrilling projects. Beats like “Black Sunlight,” “Scaffolds,” “Falling out the Sky,” and “Roaches Don’t Fly” left room for billy woods and ELUCID’s freeform dialectics (“my new name, colonizers can’t pronounce”) to roam. 

Fifteen years ago, an Alchemist project called This Thing of Ours might have actually been mafia-themed, replete with the late Prodigy’s lurid lyricism. But, instead, he helmed a pair of EPs highlighting artists that he met through his “little big homie” Earl Sweatshirt. Both projects offered a canvas for young maverick lyricists to drop freewheeling tracks like “Nobles,” “Holy Hell,” and “Miracle Baby,” which are only violent in the manner that their poetics jolt listeners. 

Of course, that’s not to say that there’s anything wrong with feeding the streets, which ALC and Boldy James did with their two Bo Jackson-themed bangers. Alchemist has developed particularly impressive chemistry with Boldy, supplying him with minimalist beats that veer between the soul of “Turpentine” and the sear of “First 48 Freestyle,” all with enough implied menace for him to feed off of. Their August interview with Complex about Bo Jackson was chock-full of sports references, so it’s only right that we acknowledge ALC and his Detroit brethren going back to back like the Bad Boys Pistons. 

In December, while the rest of the world was relaxing and thinking toward 2022, Alchemist hit us in the head one more time with the score for the short film Cycles, fitting the Jason Goldwatch-directed visual with an eerie, drumless soundscape. 

Along with the fully produced projects were well-regarded loosies like the sinister “TRUMP” for Conway the Machine, the sputtering piano chops of Russ’ “Distance” (with Conway and Ghostface Killah), and the lush “Ostertag” for Stove God Cooks. It’s a testament to his versatility and constantly evolving sound that all his ad hoc work is distinct but immediately identifiable as his sound. And all of those releases stoke intrigue for what a full project with each artist would sound like. The way ALC gets to it, those might already be in the works. 

Alchemist’s impact isn’t felt with his catalog alone. His work with ALC Records makes him one of the few people on this list who have revolutionized the producer’s business model, on top of dropping dope music. His focus on releasing free projects, bolstered by vinyls and merch sales, shows producers a path to maximize the control of (and profits from) their work. The Alfredo rollout came with a bevy of clothing items and even action figures. In 2021, Alchemist and Boldy augmented the release of Super Tecmo Bo with limited edition trading cards that his fans clamored for. Releasing projects through his own label and offering creative merch options has given him the freedom to leave behind the old waiting game of sending out beat tapes and hoping a placement comes out of all the major-label red tape. 

Alchemist is creating on his own terms, and the rap world is better for it. You couldn’t have told the story of hip-hop’s greatest producers without scrolling through this list and seeing his name at least once. His relentless work ethic and boundless ambition has resulted in some of the best rap projects of the 21st century, and he’s still surging ahead to create more. Read our in-depth interview with Alchemist about his big year (and what’s coming next) here.

HONORABLE MENTIONS: Hit-Boy, Tyler, the Creator, Cardo 

Last year’s Best Hip-Hop Producer Alive, Hit-Boy, nearly doubled up off the strength of two more well-received Nas collaboration albums, King’s Disease 2 and Magic. He also produced an EP for Big Sean and had a slew of singles, including “What You Need” for Don Toliver, as well as beats for Tee Grizzley, Sada Baby, Maxo Kream, Babyface Ray, Cordae, Nardo Wick, GRIP, and more. Tyler, the Creator almost took home Best Rapper and Best Producer Alive in the same year, after producing the entirety of Complex’s Album of the Year pick, Call Me If You Get Lost, a sprawling, cinematic epic of a project assisted by DJ Drama. He also earned credits on Maxo Kream’s “Big Persona,” Westside Gunn’s “The Fly Who Couldn’t Fly Straight,” and Kanye West’s “Come to Life.” And Cardo supplied so many of 2021’s biggest moments that we had to give him a nod as well. The ever-busy producer laced Drake’s “7am on Bridle Path” and “Wants and Needs” (with Lil Baby), Baby Keem’s breakout “Family Ties” (with Kendrick Lamar), Meek Mill’s latest spectacular “Intro,” and Young Thug’s “Bubbly,” as well as full projects with Larry June and Payroll Giovanni. —Andre Gee

2022: Metro Boomin

Image via Complex Original/Art by Jerry Ubah

CREDENTIALS: Heroes & Villains 

Metro Boomin almost let 2022 get away from him. The Atlanta producer’s musical output in the first two years of the period we recognize as the “Covid Years,” was defined by blockbuster releases like his collaborative album with our pick for rapper of the year on Savage Mode 2 (2020), plus production credits on major projects like The Weeknd’s After Hours (“Heartless,” “Faith”) and Drake’s Certified Lover Boy (“Knife Talk”). But as 2022 came around and paralyzing fear of the pandemic settled, Young Metro seemingly eased up. It wasn’t until December 2022, with one month left on the calendar, that Metro Boomin reemerged with his second studio album, Heroes & Villains. The album, which debuted at No. 1 on the Billboard 200 in its first week, became his second top-charting album as a solo artist and proved that Metro delivers—even, or perhaps even especially—when it’s crunch time. 

On Heroes & Villains, Metro Boomin doesn’t try any smoke and mirror tricks. The album stays close to the title’s theme, exploring the dichotomy of good and evil with guest appearances by some of his closest collaborators. “Superhero” is a two-part track that outlines the album’s theme, beginning with intoxicating flows from Future as he raps about heroic adventures brought on by a super drug and ending with Chris Brown’s dark vocals describing the once-hero morphing into a villain. While the album could’ve easily been overshadowed by the lists of starpower of each guest, which includes Future, Young Thug, and more, Metro creates cohesion with grim trap beats that rely on a rumbling bass and manufactured percussion. This laser focus also yields hits like “Metro Spider” with Young Thug, and “Creepin’” with 21 Savage and The Weeknd. 

Aside from that standout album, Young Metro lent his signature trap sound to several songs on Gunna’s DS4EVER including “poochie gown” and “P power” featuring Drake. The album most notably debuted at No. 1 on the Billboard 200, blocking the Weeknd’s Dawn FM from the top spot. 

2022 was always going to be Metro Boomin’s year. His late mother even foreshadowed this moment in February, writing in a text, “Man, you release this album everyone is going to suck it up like dry skin blessed with lotion!” Heroes & Villains does not reinvent the wheel in regards to the subgenre (Metro set the blueprint for the trap sound over a decade ago), but it didn’t need to. Instead, it further solidifies Metro Boomin as one of the most influential producers to date, whose sound defines a whole subgenre of music and influences rappers in and out of Atlanta. 

Honorable mentions: Hit-Boy, The Alchemist, Boi-1da

Metro Boomin stole the W in the final quarter of 2022, but there are a few producers that deserve a shoutout for their work on several major releases throughout the year. Hit-Boy, Complex’s 2020 Best Producer Alive, has returned, this time with an honorable mention for his work on the third installment of Nas’ King’s Disease with credits on songs like “Michael & Quincy” and “One Mic, One Gun,” featuring 21 Savage. Hit-Boy also assisted on releases for The Game and Doechii. And although the Best Producer conversations focus on each artist’s contributions to rap, it is also worth noting that Hit-Boy produced hits for Beyoncé’s Renaissance. The Alchemist (Complex’s 2021 Best Producer Alive) proves to be a consistent force in the industry finishing another solid year of production. His production is listed on Earl Sweatshirt’s Sick!, Benny The Butcher’s Tana Talk 4, and The Elephant Man’s Bones: Pimpire Edition, a joint project with Roc Marciano. On The Elephant Man’s Bones, The Alchemist created a laid-back and slick beat that didn’t take away from Roc’s pure talent. He also produced Kendrick Lamar’s divisive relationship single “We Cry Together” featuring vocals from actress Taylour Paige. Boi-1da swooped in for the last honorable mention, thanks to his co-production on tracks like Kendrick Lamar’s “N95” and “Silent Hill.” Boi-1da didn’t lend his production skills to just one project, though. He also has credit on Jack Harlow’s Come Home The Kids Miss You for “Churchill Downs” and Drake and 21 Savage’s collaboration “Circo Loco.” Even while producing for the biggest artists in the game, Boi-1da partnered with Bacardi and streetwear brand Nahmias on a new distribution model that will amplify the voices of emerging talent and promote artist discovery. Boi-1da is also nominated for Producer of the Year at the 2023 Grammys—a category only he and D’Mile are representing this year for rap. 

The Best Rapper Alive, Every Year Since 1979

Image via Complex Original

1979: Grandmaster Caz

Illustration by Dale Murphy

CREDENTIALS: The first person to DJ and rap simultaneously, raps were stolen for “Rapper’s Delight”

After experiencing one of DJ Kool Herc’s early hip-hop parties for the first time, Bronx-born Curtis Fisher got himself two turntables and a mic and adopted the name Casanova Fly. Hailed as the first to rap and DJ simultaneously, he earned the title Grandmaster Caz and became the standout member of the legendary Cold Crush Brothers, rocking countless park jams, recording singles for the Tuff City label, and battling the Fantastic Five in the seminal hip-hop movie, Wild Style. Yet despite all these accomplishments, Caz’s biggest claim to fame Is being the man whose lyrics were jacked by Big Bank Hank for the Sugarhill Gang’s “Rapper’s Delight,” the first rap song to hit the Billboard Top 40. Hank was actually Cold Crush’s manager at the time. As the story goes, Joe Robinson of Sugarhill Records heard him rapping along to a tape of Caz while working in a pizza parlor and invited him to make a record. Assuming Hank would look out for him somewhere down the road, Caz let him study a book of his rhymes before the recording session—indeed, you can hear Hank say “I’m the C-A-S-A-N-O-V-A and the rest is F-L-Y” in the first verse of the record. Unfortunately Caz received nothing for his contributions to rap’s first worldwide hit. But he did tell his side of the story in 2000 when he dropped the single “My MC Delight (Casanova’s Revenge)”. Even two decades after the fact, Caz’s skills are undeniable. And in 1979 nobody could touch him.

HONORABLE MENTIONS: Melle Mel, King Tim III, Sha Rock: As the lead rapper of The Furious Five, Melle Mel made joints like “Superrappin'” and “We Rap More Mellow” (credited to The Young Generation) hit hard. King Tim III is hailed as the first MC whose rhymes were ever committed to vinyl. When a young Russell Simmons called Kurtis Blow “the king of rap” he knew what he was talking about; his 1979 record “Christmas Rappin'” was a yuletide novelty that sounded much better than it had to. And even if “Personality Jock,” his joint with Fatback Band, was not the very first, you can’t dispute the man’s rhymes go on and on like the Energizer Bunny in a fuzzy Kangol. —Rob Kenner


 

1980: Kurtis Blow

Illustration by Dale Edwin Murray

CREDENTIALS: “The Breaks”

In 1980 Kurtis Blow wasn’t just the best rapper alive, he was the first rapper to show and prove that a career in rap was even possible. Blessed with a booming, elastic, singsong voice, he became the first MC to sign with a major label in 1979—hot on the heels of the “Rapper’s Delight” phenomenon—and dropped the hit single “Christmas Rappin’.”

He came right back with a self-titled debut album the following year, powered by “The Breaks,” which became the first gold single in rap history. Blow’s exuberant flow on the cut still thrills three decades later. He would continue to be a force in hip-hop, touring the world, producing, and acting, but this was the year when it first came together for him.

HONORABLE MENTIONS: Spoonie Gee, Kool Moe Dee, Jimmy Spicer
Harlem native Spoonie Gee’s fresh rhymes on “Spoonin’ Rap” contained the first references to jailhouse life in rap music, including the invaluable advice “Please my brother, don’t drop the soap.” As the standout member of the Treacherous Three, Kool Moe Dee distinguished himself on cuts like “Love Rap,” “New Rap Language,” and “Body Rock.” Brooklyn rapper Jimmy Spicer’s “Adventures of Super Rhyme (Rap)” gave him enough clout to become one of the first artists signed to Russell Simmons’ Rush Management. Simmons would co-produce his future hits “The Bubble Bunch” and “Money (Dollar Bill Y’All).”Rob Kenner 


 

1981: Kool Moe Dee

Illustration by Dale Edwin Murray

CREDENTIALS: Bodied Busy Bee at the Harlem World Christmas Rappers’ Convention

Long before he became a solo star on the strength of Teddy Riley-produced joints like “Wild Wild West” and “How Ya Like Me Now,” MC Kool Moe Dee was one third of the legendary Treacherous Three, along with Special K and LA Sunshine (not to mention DJ Easy Lee). Born Mohandas Dewese in Manhattan, Moe was a quiet character who channeled his passion into carefully crafted rhymes.

At age 19 he devastated the renowned party rapper Busy Bee Starski at the Harlem World Christmas Rappers’ Convention in a performance that is often cited as the first hip-hop battle. The relentless routine opened with “Come on Busy Bee I don’t mean to be bold/But put that bom-ditty-bom bullshit on hold.” Things only went downhill from there as Moe Dee clowned Busy’s formulaic rhymes and served notice that from this moment forward MCs would have to step up their lyrical game.

1981 also saw the Treacherous Three drop hits like “Feel the Heartbeat” and “Put the Boogie in Your Body,” marking a creative apogee for the trio. Although the group broke up after appearing in the 1984 movie Beat Street, Kool Moe Dee’s career endured until the early ’90s, and he never lost his taste for battling. His long-running feud with LL Cool J inspired some memorable lyrical exchanges.

HONORABLE MENTIONS: Love Bug Starski, T Ski Valley, Sha-Rock
When he wasn’t spinning records at Harlem’s Rooftop Roller Rink, Lovebug was laying down raps. His record “Positive Life” with the Harlem World Crew set him head and shoulders above all comp not named Kool Moe Dee. T Ski Valley got his start DJing with the Erotic Brothers Disco and eventually became an MC; his classic 1981 single “Catch the Beat” can still rock any party. Sha-Rock was the not-so-secret weapon of the Funky 4 + 1. Every time she rocked the mic, the feisty Bronx MC outshone her male counterparts. Rob Kenner


 

1982: Melle Mel

Illustration by Dale Edwin Murray

CREDENTIALS: “The Message”

If you see modern-day Melle Mel out in New York City rocking a powder blue tuxedo with long tails and calling himself “Muscle Simmons,” you might not suspect that this is the same dude who rhymed the immortal words “Don’t push me, ’cause I’m close to the edge.” Back in 1982 Mel was a member of the Furious Five along with his brother Kidd Creole (Nathaniel Glover), Scorpio (Eddie Morris), Rahiem (Guy Todd Williams), and Cowboy (Keith Wiggins).

When they weren’t ripping park jams and rec centers with DJ Grandmaster Flash, they were dropping hit records like “Super Rappin,'” “The Birthday Party,” and “It’s Nasty (Genius of Love)” for labels like Enjoy and Sugar Hill Records. But when Melle Mel turned his attention to the realities of life in the Bronx during the Reagan era, he created a groundbreaking hip-hop classic called “The Message.” 

HONORABLE MENTIONS: Kool Moe Dee, Grandmaster Caz, T Ski Valley
Kool Moe Dee’s rhymes on the Treacherous Three’s “Yes We Can Can” proved that he was still not the one to fuck with. Grandmaster Caz caught wreck on the Cold Crush Brothers joint “Weekend,” and T Ski Valley took it back to his Erotic Brothers Disco days on the NSFW “Sexual Rapping.” Rob Kenner


 

1983: Run

Illustration by Dale Edwin Murray

CREDENTIALS: “It’s Like That” / “Sucker MCs

It’s difficult to overstate the impact of Run-DMC on the trajectory of hip-hop. Put it like this: The release of the 12-inch single “It’s Like That” / “Sucker MCs” on Profile Records completely changed the game. The A side picked up where “The Message” left off, talking about real life struggles of real people. But where Grandmaster Flash and the Furious Five’s story ended in tragedy, with a body used and abused and hanging dead in a cell—the artists themselves being harassed by cops—”It’s Like That” was defiant and resilient.

War, crime, poverty, prejudice, ignorance, the bum eating out of a garbage can who once was your man? Run’s response was as cold and hard as the streets of Hollis, Queens: “Don’t ask me because I don’t know why.” And what about a solution? “Money is the key to end all your woes your ups your downs your highs and your lows/Won’t you tell me last time love bought your clothes?”

These words defined rap’s new world order, a cold hard cash philosophy that would prevail through Puffy’s “All About the Benjamins” moment and remains unabated in this era of Young Money Cash Money Business. But Run-DMC also tempered this approach with advice to get educated, motivated, and avoid prejudice and bias. These were big ideas for a rap record, but side B of this epic single was arguably more significant.

“Sucker MCs (Krush Groove 1)” was a stylistic broadside against all forms of wackness. “Two years ago a friend of mine asked me to say some MC rhymes,” Joseph “Run” Simmons intoned and suddenly the entire old school was swept away. Before long he was enjoying “Champagne, caviar, and bubble bath” even though he’d prefer to “Cold chill at a party in a B-boy stance.” Run dispensed with all sucker MCs remorselessly: “So take that and move back catch a heart attack.” And while Darryl “DMC” McDaniels and Jason “Jam Master Jay” Mizell were indisputably dope, there was also no disputing the fact that at the end of the day this was Run’s house.

HONORABLE MENTIONS: Melle Mel, Jimmy Spicer, Rammellzee
Call him old school if you must, but Melle Mel was still handling his business in ’83. The Furious Five’s “New York New York” was a streetwise classic while “White Lines” remains the group’s most modern-sounding record. Spitting cautionary tales of cocaine addiction over the beat from Liquid Liquid’s “Cavern,” Mel’s booming baritone made a powerful case for his continued relevance.

Meanwhile, as Run-DMC proclaimed the cash money gospel, another Rush Management client, BK’s own Jimmy Spicer rapped about the power of “Money (Dollar Bill Y’all)” and scored the biggest hit of his career, as well as one of the year’s freshest records.

Rammellzee was more of a graf legend than an MC, but in 1983 he and K-Rob created “the holy grail of rap records.” Rammellzee had a bone to pick with Jean-Michel Basquiat, who was a much more celebrated artist at the time. “Beat Bop” was originally planned to be cathartic a battle on wax, but in the end Basquiat did not rhyme on the record (although he did pay for the studio time and created the cover art). The far-out limited-edition single became an underground sensation and set the stage for the futuristic avant-garde expressions of hip-hop artists ranging from the Beastie Boys to Dr Octagon and MF Doom. Rob Kenner


 

1984: Run

Illustration by Dale Edwin Murray

CREDENTIALS: Run-DMC

If the “It’s Like That” / “Sucker MCs” single was the warning shot, the release of Run-DMC’s self-titled debut album emptied the full clip. The nine-track tour de force announced that these three teenagers from Hollis, Queens, were rewriting the rules of the rap game, stripping the music down to its elements: a pair of MCs who worked in perfect synch with one untouchable DJ.

Joseph “Run” Simmons got his start in hip-hop DJing for Kurtis Blow. He got the gig thanks to his older brother Russell, who managed Blow. Known as DJ Run, “Kurtis Blow’s Disco Son,” Run began to MC and honed his skills by battling with Blow. He would sometimes record the sessions and send them to his friend Darryl “DMC” McDaniels. Run later emerged as the leader of the group, although what made Run-DMC work was the way they all gelled into a whole that was greater than the sum of its parts.

There were no outlandish get-ups or gimmicky routines, just rock hard beats (courtesy of Russell Simmons and Larry Smith, with electric guitars by Eddie Martinez) and rhymes that spoke clearly and distinctly about real life in a way that the new generation of rap fans had never heard blasting out of their radios before.

With their black Lee jeans and matching jackets, unlaced adidas sneakers, and zero-fucks-given body language, Run-DMC looked as if they had just rolled off Linden Boulevard. No matter how successful they got, they never lost that attitude, taking it with them as they stepped on stages and broke down barriers for hip-hop culture all around the world.

Run put it best in “Rock Box,” which became the first rap video to air on MTV, “My name is Joseph Simmons, but my middle name’s Lord/And when I’m rockin’ on the mic, you should all applaud.”

HONORABLE MENTIONS: LL Cool J, Kurtis Blow, Roxanne Shante
When James Todd Smith said “I Need a Beat” anybody with ears could tell he meant business. This ground-breaking 12″ single on Def Jam Records, produced by NYU student Rick Rubin, announced the arrival of an urgent 16-year-old voice that would soon take over. Kurtis Blow was a veteran by this time, but singles like “8 Million Stories” proved that he was still very much a force to be reckoned with. And 15-year-old Lolita Shante Gooding from the Queensbridge projects caught the whole rap world napping with “Roxanne’s Revenge,” her freestyled response to UTFO’s “Roxanne Roxanne.” Her song brought battle rap to the radio, set new standards for female MCs, and set off a whole chapter of hip-hop history known as the “Roxanne Wars.” Rob Kenner


 

1985: LL Cool J

Illustration by Dale Edwin Murray

CREDENTIALS: Radio

Def Jam’s first hip-hop superstar was a charismatic 17-year-old from Queens named James Todd Smith, better known as LL Cool J (shorthand for Ladies Love Cool James.) Ladies might have dug his debut album, Radio—it was an instant success, both critically and commercially, eventually selling well over a million copies—but at this stage his music was aimed mostly at a male audience. “LL Cool J is hard as hell,” he roared on “Rock the Bells,” adding (over Rick Rubin’s obnoxiously abrasive beat) that he’d “battle anybody I don’t care who you tell.” This was no idle boast, as he would engage in a long-running war of words with Kool Moe Dee, among others. Double L’s was the most urgent and authentic voice in hip-hop that year. Whatever his rhymes may have lacked in complexity they more than made up for with heaping portions of b-boy bravado.

A careful listen to the album’s title cut reveals that it’s about much more than just bigging up boom boxes. The song’s narrator starts out as a youth who enjoys the simple pleasure of “Walking down the street to a hardcore beat/While my JVC vibrates the concrete.” You’ve got to admire the kid’s spirit as he runs from the subway cops to avoid a summons and purchases fresh batteries when his tape will no longer rewind. We learn that his story is tough, his neighborhood is rough, yet he still sports gold and he’s “out to crush.”

Later on in this semi-autobiographical tune, LL makes the jump from fandom to fame, becoming the artist whose voice booms through the radio. His days of pounding the pavement are over as we see him riding in a Cadillac with the system kickin’ way past 10. “I drive up the Ave with my windows closed, and my bass is so loud it could rip your clothes.” By the next verse of this raps to riches story, he’s cold getting paid “Cause Rick said so.” When LL said “I’m the leader of the show, keeping you on the go” you’d best believe it, because in 1985 no rap fan could live without LL on their radio.

HONORABLE MENTIONS: Run, Beastie Boys, Slick Rick
The title of Run-DMC’s sophomore LP, King of Rock, revealed this Queens trio’s grand ambitions. They dared to compare rap, an upstart ghetto music that many dismissed as a novelty or worse, with the exalted pop culture phenom that was rock and roll circa 1985. (At the same time they were reaching out to other subgenres, as on “Roots Rap Reggae,” featuring Jamaican dancehall star Yellowman.)

Meanwhile the Beastie Boys were starting to build momentum on the strength of 12″ singles like “Rock Hard” and “She’s on It.” Although the group’s breakthrough release “Hold It Now, Hit It” would not drop until the following year, their infectiously anarchic energy was winning new fans every day, and while the trio’s chemistry made them inseparable, Adam “MCA” Yauch was emerging as the group’s standout MC.

Slick Rick was going by the name MC Ricky D when he joined forces with human beatbox Doug E. Fresh on a madcap live recording called “La-Di-Da-Di,” which was released on the flip side of a single called “The Show.” The record went on to become one of the most sampled in rap history, establishing Rick as a phenomenal lyricist who would neither cause trouble nor bother anybody. He and Doug were “just some men that’s on the mic,” but as the song both showed and proved, “when we rock the microphone we rock the mic right.” —Rob Kenner


 

1986: KRS-One

Illustration by Dale Edwin Murray

CREDENTIALS: “South Bronx”

What MC wouldn’t want to be dubbed the “Best Rapper Alive”? But pinning that title on Kris Parker, a.k.a. KRS-One (an acronym for Knowledge Reigns Supreme Over Nearly Everyone), seems like damning him with faint praise. KRS was never just a rapper—right from the start he was a renegade teacher and scholar, a satirist, polemicist, and most of all, the Blastmaster. As such, his lyrics were tools of war, which he kept sharpened to a lethal edge.

KRS was living at a Bronx homeless shelter when he met Scott Sterling, a.k.a. DJ Scott LaRock, who worked there as a counselor. KRS was also an MC and graf writer known for battling other residents at the shelter. Scott was so sufficiently impressed that he would slide the 20-year-old passes that allowed him to go out and catch live rap shows from time to time. Before they collaborated on their monumental 1987 debut album, Criminal Minded, with beats supervised by Ced Gee of Ultramagnetic MCs, KRS and Scott LaRock dropped a 12” single called “South Bronx” (“Fresh for ’86, you suckers!”). This song was provocative enough to set off an epic inter-borough musical conflict known as “The Bridge Wars,” and also set KRS above and beyond all lyrical competition in that particular year.

It all started with MC Shan’s song “The Bridge,” which big upped the borough of Queens, specifically the Queensbridge housing projects. Filled with local pride, Shan asserted that the Bridge played a vital role in the birth and evolution of hip-hop—and he had a point, since it was home to Marley Marl and the mighty Juice Crew. Nevertheless, the song provoked KRS, who proudly repped for the Bronx in a hip-hop masterpiece set to a shrill, staccato beat and raps that hit home like blunt force trauma. “Party people in the place to be KRS-One attacks…” he rhymed in the first verse before going in for the kill: “So you think that hip-hop got its start out in Queensbridge?/If you popped that junk up in the Bronx you might not live.”

Vacillating between Blastmaster and teacher mode, KRS worked a lengthy hip-hop history lesson into the second verse, shouting out such luminaries as Kool Herc, Afrika Bambaataa, and Grandmaster Flash—among others—and evoking memories of jams in Cedar Park and Bronx River where the amps were powered by electricity jacked from lamp posts. But before long KRS brought it back to the battle. “As odd as it looked, as wild as it seemed/I didn’t hear a peep from a place called Queens.”

Shan had no choice but to respond to KRS’s devastating attack, releasing a song called “Kill That Noise,” but he was only falling further into BDP’s trap. Soon thereafter Scott and Kris returned fire with a reggae-flavored war chant called “The Bridge Is Over” that was an undisputed lyrical TKO. KRS remains a hip-hop icon to this day, but in 1986 there was simply no denying the fact that he was the best rapper alive.

HONORABLE MENTIONS: Run, Too $hort, Schoolly D
The mighty Run-DMC movement continued unabated with the Queens trio’s third and best-selling album, Raising Hell, which contained “Walk This Way,” a historic collaboration with the rock band Aerosmith. At the end of the day Run’s raps still led the way.

After flooding the streets of Oakland with singles on the independent 75 Girls label, Too $hort inked a deal with Jive Records and released Born to Mack, which was eventually certified gold, proving that regional pimp rap could move big numbers nationwide. (Jive elected to leave its logo off the album for years. See industry Rule #4080.)

Meanwhile in Philadelphia Schoolly D revealed a whole new world with a sinister jam called “PSK What Does It Mean?” (dedicated to Philly’s Park Side Killers) released on a 12″ backed with “Gucci Time.” Though “gangsta rap” is usually considered a West Coast thing, Schoolly’s pioneering crime narratives developed in parallel with BDP’s, proving that brothers were getting paid by all means necessary all over the country. Rob Kenner


 

1987: Rakim

Illustration by Dale Edwin Murray

CREDENTIALS: Paid in Full

On Kendrick Lamar’s “Bitch Don’t Kill My Vibe” remix featuring Jay Z, the Compton native speaks of “trying to be the God MC.” Of course he knows full well that the title will always belong to Rakim Allah, who married unprecedented lyrical and rhythmic sophistication with Five Percent Nation philosophy to become a supernova within the hip-hop cosmos.

By 1986 the 18-year-old former high school quarterback had recorded “Eric B Is President,” an awe-inspiring ode to his DJ that introduced the R’s fully formed style: a relaxed but relentless flow coupled with never-before-seen lyrical precision and metaphysical depth. That single got him signed to Island Records, and in 1987 Eric B. & Rakim released their classic debut, Paid in Full.

More than just a rapper, Rakim proudly proclaimed himself to be a writer. Not only were his lyrics simply too complex to be freestyles, but he broke down his meticulous methodology in his songs like “My Melody”: “I’m not a regular competitor, first rhyme editor/Melody arranger, poet, etcetera….” Elsewhere in the song he goes further: “I wouldn’t a came and said my name and run some weak shit/Puttin’ blurbs and slurs and words that don’t fit/In a rhyme, why waste time on the microphone?/I take this more serious than just a poem/Rockin’ party to party, backyard to yard/I tear it up y’all and bless the mic for the gods.”

“We knew Rakim was the terse ninja Miles to Chuck D’s booming and prolix Coltrane,” wrote Greg Tate. “Or maybe that was the Buddha to Chuck’s revolutionary Jesus.” Rakim kept critics reaching for superlatives as he and Eric B. returned in ’88 with their sophomore album, Follow the Leader, but by that time there was so much dazzling innovation going on in hip-hop that others laid claim to the title of Best Rapper Alive. Or maybe it just felt that way because Rakim’s otherworldly artistry had taken him to the furthest reaches of the cosmos, where light and sound take longer to reach planet earth and mere mortals can only do their best to play catch up as they follow the leader.

Rakim’s influence remains enormous. Not only was he A$AP Rocky’s namesake, it’s impossible to imagine Nas making Illmatic without inspiration from the God MC. Perhaps he put it best on “My Melody” when he said, “I’m No. 1, competition is none/I’m measured with the heat that’s made by sun.”

HONORABLE MENTIONS: KRS-One, LL Cool J, Kool Moe Dee
Just in case the title of Boogie Down Production’s debut album, Criminal Minded, didn’t get the point across, KRS-One and Scott LaRock posed on the front cover with enough artillery to stage a coup d’etat. The album brought a new militancy to hip-hop, as well as crack-era verite lyrics on brain-scalding songs like “9MM Goes Bang” and “P Is Free.” Soon after BDP’s debut album, Scott LaRock would be murdered in the Bronx while trying to mediate a street dispute, leaving KRS to soldier on and rebuild the crew. 

On his sophomore album for Def Jam LL Cool J came back Bigger and Deffer. And while his B-boy snarl was impressive on “I’m Bad” and his DJ got busy on “Go Cut Creator Go,” it was the groundbreaking hip-hop ballad “I Need Love” that positioned him for a new phase in his career and reaffirmed why Ladies Love Cool J. 

That same year old-school veteran Kool Moe Dee proved he had staying power when he linked with producer Teddy Riley for the biggest-selling album of his career, How Ya Like Me Now, which saw the veteran MC revitalized by Riley’s New Jack Swing drum patterns. On the strength of this success, he would become the first rapper to perform on TV during the Grammy Awards. —Rob Kenner


 

1988: Slick Rick

Illustration by Dale Edwin Murray

CREDENTIALS: The Great Adventures of Slick Rick

Goddamn, 1988 was a good year for hip-hop. Too good, really. Or at least too good to distil for a list like this. So many great voices emerged, saying so many compelling, literally world-changing, genre-shifting things. But only one of them said it the slickest. And his name was Rick. Slick Rick. Or MC Ricky Dee, the Ruler if you’re not into the whole brevity thing.

In 1988, the English expat—who’d achieved notoriety three years prior as a member of Doug E Fresh’s Get Fresh Crew, performing raps on the classic 12″ “The Show” b/w “La Di Da Di”—released his platinum debut, The Great Adventures of Slick Rick, and vaulted himself to rap’s pole position (no Magic City). Though Rick had been an obviously able lyricist on his earlier work, and stood out thanks to his English accent, the mix of intricate and often hilarious narratives with stone-cold shit talking that he unleashed on the LP was absolutely unprecedented.

His stories were rich, oscillating between cartoons with morals, like “Children’s Story,” and ridiculous slices of life, like “The Moment I Feared.” And his swag? He had so much swag it would make you want to kill yourself. Or at least “Lick the Balls,” as he invites all crab rappers to do on the song of the same name. Perhaps most groundbreaking, though, was his introduction to hip-hop of the alter ego on the NYC nightclub classic “Mona Lisa,” in which he suggests that Slick Rick and MC Ricky Dee are separate people. This archetype would be explored at length by acolytes like Redman, Biggie Smalls, Eminem, and even T.I.

And so, despite the almost slapstick silliness of the LP, which, on the heels of Public Enemy dropping their pivotal It Takes a Nation of Millions to Hold Us Back (interestingly also produced by the Bomb Squad) gave it a remarkably dated feel, there is simply no denying that when TGAOSR dropped on May 2, 1988, no one on earth could outrap Slick Rick.

HONORABLE MENTIONS: Chuck D, Ice Cube, Big Daddy Kane
1988 was Public Enemy’s year. There is no way around it. It Takes a Nation of Millions exploded louder than a bomb and changed the direction of rap for at least three full years after its release. But it wasn’t all about Chuck D. It was about the idea. It was about the group. It was about the message. It was about the noise. And yes, Chuck brought all of the above. Chuck has one of the greatest voices in rap history. But still, despite all of the accolades you can give him during that period, he just wasn’t the top lyricist.

Ice Cube also punched listeners in the face that year on N.W.A’s Straight Outta Compton. He barreled over the tracks with force and passion, and proved that people outside of New York could compete. That said, what his rhymes had in chutzpah they lacked in polish or depth.

And then there was Big Daddy Kane. Emerging from Marley Marl’s Juice Crew, the Brooklyn MC had a smooth confidence as he nonchalantly spit the most intricate bars he could write. His first album only teased his greatness, but his ascent was obvious. And impending. —Noah Callahan-Bever


 

1989: Big Daddy Kane

Illustration by Dale Edwin Murray

CREDENTIALS: It’s a Big Daddy Thing

Before Jay Z and Biggie Smalls, Brooklyn’s Finest was Big Daddy Kane. In fact, the Bedford-Stuyvesant native, born Antonio Hardy, was more than just an influence on both of these future Best Rapper Alive title holders. Kane’s DJ, Mr. Cee, recorded Biggie’s first demo, which got him written up in the “Unsigned Hype” column of The Source, which in turn brought him to the attention of Puff Daddy. And during the early 1990s, Jay Z and Positive K toured with Kane, performing during his costume changes.

Unfortunately, while Biggie and Jay Z remain household names to most rap fans, BDK’s prodigious lyrical skills have been somewhat obscured by the mists of time. A master of syncopated speed rap, Kane got his start in ’84, writing rhymes for his friend Biz Markie and later joining Marley Marl’s Juice Crew, releasing his debut single, “Raw,” on Cold Chillin’ Records in 1987. His 1988 album, Long Live the Kane, included the smash single “Ain’t No Half Steppin’,” and that same year he killed his verse on Marley’s legendary posse cut “The Symphony.” But it was Kane’s follow-up album, It’s a Big Daddy Thing, that cemented his status as a bonafide hip-hop icon. On cuts like “Smooth Operator,” the tall, dapper, dark-skinned MC, sometimes known as Count Macula, made the ladies melt like Hershey’s kisses in a microwave.

The album’s standout cut was the faster-paced “Warm It Up Kane” on which King Asiatic Nobody’s Equal lets loose a fusillade of rapid-fire repartee that left no question who was the best rapper alive at that moment: “Come get some you little bum/I take the cake and you can’t get a crumb/From the poetic, authentic, superior/Ultimate and all that good shit.” Yes, Kane could rap circles around anybody, making rival MCs “tumble and stumble, in a rumble just crumble.” Best of all he could do all this and then add “I’m still calm and humble”—or at least relatively humble, all things considered.

HONORABLE MENTIONS: Chuck D, the D.O.C., Kool G Rap
A year after the phenomenal impact of It Takes a Nation of Millions to Hold Us Back Public Enemy kept the pressure on with “Fight the Power.” The incendiary soundtrack cut proved that Chuck D had lost none of his power to get pulses pounding and transform rap music into a political force.

Texas native the D.O.C. was blessed with one of the greatest voices in hip-hop, which he first deployed with the Fila Fresh Crew, and later with N.W.A. His debut album on Ruthless Records, Nobody Does It Better, marked a high point in a career that was tragically derailed when an automobile accident damaged his voice, although his pen game remained strong and he wrote rhymes for Death Row during The Chronic era.

Another contender for the title that year was the Juice Crew’s hardest hard-rock, Kool G Rap, whose album with DJ Polo, Road to the Riches, was one of the less celebrated gems of that amazing year. No matter what Jay Z says, there was nothing quite like hearing G Rap in his prime. Rob Kenner


 

1990: Ice Cube

Illustration by Dale Edwin Murray

CREDENTIALS: AmeriKKKa’s Most Wanted

Soon after his acrimonious split with N.W.A, O’Shea Jackson, better known as Ice Cube, knew he had to make a solo album. At first he reached out to Dr. Dre, who reportedly wanted to work with him, but Eazy-E and Ruthless Records boss Jerry Heller nixed that idea. So Cube linked with the Bomb Squad—the production team behind Public Enemy—who delivered the high-energy funk while Cube dug deep into his lyric books and created a classic.

The rhymes on AmeriKKKa’s Most Wanted went beyond gangster life and dug into the underbelly of American apartheid. This was the record that predicted the L.A. riots two years before they happened. There is also a lot of talk about “selling out” and a tension between mainstream pop culture and hip-hop that now feels anachronistic but was obviously a very real concern at the time. (Though the star of family-friendly flicks like Are We There Yet? appears to have made peace with those issues now.) The album received almost no radio play and still went platinum because Cube was talking that shit the streets needed to hear.

Hip-hop was going through labor pains. A rebirth was at hand, another quantum leap that would rewrite all the rules yet again. The ’90s would see G-funk becoming pop music, Bad Boys wearing shiny suits, and rock dealers rising to become America’s new Rockefellers. But on May 16, 1990, rap was still underground rebel music. And at this moment in time “The Nigga Ya Love to Hate” was the most important rapper on the planet.

HONORABLE MENTIONS: LL Cool J, Chuck D, Grand Puba
After the first misstep of his young career—an ill-advised album called Walking With a Panther—LL Cool J linked with Marley Marl and started rhyming like he had a chip on his shoulder. “Don’t call it a comeback!” he roared on “Mama Said Knock You Out,” and on “The Booming System” Cool J erased all doubts that he was still hard as hell.

Meanwhile Fear of a Black Planet saw Chuck D urging his audience to “Fight the Power” and even encouraging them with songs like “Brothers Gonna Work It Out.” It was PE’s last masterpiece, a glory to behold.

At the same time Brand Nubian brought Five Percent Nation mathematics back to the forefront of hip-hop, and none did it more effectively than the effervescently slick-tongued Grand Puba, who had also been the standout of his last group, Masters of Ceremony. After the triumphant album All for One, he parted company with Lord Jamar and Sadat X, but when they were together they were louder than a bomb. —Rob Kenner


 

1991: Q-Tip

Illustration by Dale Edwin Murray

CREDENTIALS: The Low End Theory, “Groove Is in the Heart,” “Don’t Curse,” “A Roller Skating Jam Named ‘Saturdays,'” “Come on Down”

It had been clear from his first verses on the Jungle Brothers debut in 1988 that Q-Tip had a remarkable, unique voice, and important things to say. But two years later, on A Tribe Called Quest’s admittedly awesome debut, People’s Instinctive Travels and the Paths of Rhythmthe outfit’s offbeat attire and quirky (“I Left My Wallet in El Segundo”) to occasionally goofy (“Ham and Eggs”) subject matter obscured the acknowledgement of Tip’s lyrical prowess.

That all changed in 1991, though. Stripped of the costumes, ATCQ’s sober (in sound, if not in creation) sophomore effort, The Low End Theory, thrust Q-Tip to the epicenter of hip-hop. He slowed down the BPMs and introduced the jazz, funk, and soul loops that would define East Coast hip-hop until the Puffy era. He complemented these more delicate grooves with clean, loud, and exquisitely differentiated engineering courtesy of Bob Power that turned even Dr. Dre’s head, who admitted years later that he competitively studied the sonics of TLET while crafting The Chronic. A-B test TLET against De La Soul Is Dead, or any other contemporary release, at the same volume to hear the difference.

But far and away, the most impressive part of The Low End Theory was Q-Tip’s rapping. Where he had swung in the pocket, moving with the music on the first album, Tip now made strong declarative statements (“Back in the days when I was a teenager / Before I had status and before I had a pager…”) to create competing, complementary rhythms. And he did it while conjuring thoughtful word pictures (“You could find the Abstract listening to hip-hop / My pops used to say, it reminded him of be-bop / I said, ‘well daddy don’t you know that things go in cycles / The way that Bobby Brown is just ampin like Michael'”), using subtle, poetic strokes, that articulated his life and point of view as a 21-year-old emerging star. 

The ground he broke lyrically—with timeless phrases like “Industry Rule #4080″—and rhythmically—with the introduction of the mislabeled “the Big Sean ‘Supa Dupa’ flow (“Minds get flooded, ejaculation”)—has inspired everyone from Nas to Kanye West to Drake. Neither a tough guy nor a sucker, Q-Tip’s confident delivery, genuine sentiment, and undeniable musicianship could not be denied by intellectuals or gangstas, leading to countless guest appearances and beat placements. And this appeal was not lost on him, either, as he broke it down quite simply on “Verses From The Abstract:” “Women dig the voice, brothers dig the lyrics / Quest the people’s choice, we driving for the spirit.” Universal adulation in hip-hop is practically an oxymoron, but in 1991 Q-Tip enjoyed an embrace that almost no other rapper has, before or since.

HONORABLE MENTIONS: Scarface, Treach, Dres
The Geto Boys had been Southern flag bearers for years, but in 1991 Scarface thrust himself to the front of the conversation, releasing both the GB’s classic We Can’t Be Stopped and his solo debut, Mr. Scarface. Songs like WCBS’s defining masterpiece “Mind Playing Tricks on Me” and Mr. Scarface’s title track made it abundantly clear that ‘Face had more than just tough talk and gangsta tales to offer: He had concepts and stories. But yeah, he’d punch you in the fucking mouth, too.

Meanwhile, in New Jersey, Treach set trends with Naughty by Nature’s debut. The braided MC flipped syllables at rapid-fire pace and put pop polish on the jibberish Jaz-O and Jay Z had been spitting. A style icon, Treach also set aesthetic trends, and weaned hip-hop off of Kane’s snappy suits to more utilitarian work wear and jerseys.

And though his acclaim would be short-lived, Astoria, Queens, rapper Dres demonstrated able lyricism and a hilarious sense of humor on Black Sheep’s October ’91 debut, A Wolf in Sheep’s Clothing. Coming from an everyman perspective, not unlike his fellow Native Tongue-er Q-Tip, Dres made up for his lack of hardcore credentials with nimble rapping and gut-busting jokes about his (apparently) legendary swordsman status. —Noah Callahan-Bever


 

1992: Redman

Illustration by Dale Edwin Murray

CREDENTIALS: Whut? Thee Album“Headbanger” 

Ready to rock rough rhymes, renegade rapper Redman ripped when it was rhyme time. And it was with addictive alliteration like that, on EPMD’s foreboding 1990 classic “Hardcore,” that the always frowny-faced Newark MC spectacularly announced his arrival on the scene. However, even before his first recorded appearance, reigning kings like Biz Markie took the young MC around to parties to show off his gift of gab, immortalized in this Queens nightclub recording.

Two years later, the then 22-year-old Reggie Noble released his debut LP, Whut? Thee Album, and made it clear there was much more to Redman than repetitive wordplay, punchlines, and skull hats. The album, with its loose narrative structure, aggressive funk tracks, vicious battle raps, and hilarious stories, gave listeners a uniquely rugged ride through the Bricks.

As a lyricist Red built on the lineage of Slick Rick’s narrative styles and the split personality concept introduced on “Mona Lisa,” combined with the multi-syllabic word flipping of Kool G Rap. But he also added a monstrous grit, courtesy of dirty Jerz, that was entirely new. He was precise, and even delicate at times, as he bluntedly, and bluntly, stomped a mudhole in that ass. In many ways Red was a pivotal MC, bridging the gap between the rhyming innovation of ’87 and ’88, and rap’s emerging hardcore, gangsta aesthetic. He demonstrated that elite lyricists could be complicated and complex, and ruff, rugged, and raw, too.

Echoes of his style can be clearly heard in the work of everyone from Wu-Tang a year later, to Eminem at the turn of the century, to Danny Brown today. Red remains a remarkable talent, but in the year of the Phillie blunt, hip-hop turned on his dime. And everyone pressed rewind, but not because he hadn’t blown their mind.

HONORABLE MENTIONS: Treach, Snoop Doggy Dogg, Q-Tip
A fair argument could be made for Treach as the dominant MC of 1992. Naughty by Nature was at the top of the charts, and everything from the East Orange MC’s iggity-biggity, Big Daddy Kane-inspired tongue flipping to his bike lock accessories and hockey jerseys were being bitten East to West. But the aforementioned fads faded fast and with it Treach’s claim.

Meanwhile, off the April release of “Deep Cover” and the December release of The Chronic, Long Beach newcomer Snoop Doggy Dogg was making it clear that the West had something to say. And that they were going to say it with cooler-than-a-cucumber style. But Snoop was not quite ready to assume the mantle. He barely made eye contact during interviews, despite rap fans’ unquenchable thirst for his flow.

Q-Tip had come into his own in the final months of 1991, with the release of The Low End Theory. Thanks to his excellent rapping and in-demand production he had vaulted himself quietly into the center of hip-hop, appearing in ’92 on posse cuts and producing for everyone from Apache to the Fu-Shnickens. With A Tribe Called Quest he also dropped the much sweated “Scenario” remix and “Hot Sex” on the Boomerang soundtrack. —Noah Callahan-Bever


 

1993: Snoop Doggy Dogg

Illustration by Dale Edwin Murray

CREDENTIALS: The ChronicDoggystyle

Kool Moe Dee revolutionized the art of MCing from skibbity-bee-bop party rhymes to the battle raps upon which Run’s House was built. And there, in the future reverend’s place of worship, a generation of rappers prayed at the altar of wordplay. That is until Snoop Doggy Dogg came through and crushed the building.

Quite out of the blue, at a time when East Coast rappers were committing alphabetic slaughter via infinite iggity-biggities and manic multi-syllable matching, an unassuming 21-year-old Long Beach native turned the paradigm on its head, putting rhythm and melody over content and complexity. Snoop cruised over beats with soft intonation and self-assured ease.

His simple, almost old school-esque rhymes were instantly memorable (“One, two, three and to the four, Snoop Doggy Dogg and Dr. Dre is at the door…”), and his ability to fluidly navigate negative space provided a much appreciated relief from the frenzied spitting that was in vogue on the East Coast. Fans could not get enough of it.

Riding his numerous appearances on Dr. Dre’s The Chronic—which had been released in December 1992—through damn near three quarters of the following year, as single after single topped the charts, the appetite for Snoop’s flow was unending. The thirst was real. The release of his much anticipated debut, Doggystyle, broke new artist first week sales records—to the tune of 800K—that would not be matched for a decade (until a future Dr. Dre protege, 50 Cent, would outdo him).

Musically even more polished, and more pop than The ChronicDoggystyle was a cultural watershed. But Snoop’s lyrics remained uncompromising, and the album propelled gangsta rap further into the mainstream consciousness than it ever had been. Songs like “Gin & Juice” and “What’s My Name” juxtaposed supple melodies with meandering G talk, while records like “Pump Pump” and “For My Niggaz & Bitches” barreled through listeners’ ears, with Snoop, even uptempo, still in nonchalant repose. The total package was easy listening, until you wrapped your mind around what exactly the gang-banging Crip was saying.

That blueprint would influence both carbon copy artists like Da Brat and Domino and even subtly affect the music of the Notorious B.I.G. and Jay Z (the future East Coast titans, who had rapped like Mr. Funkee of LOTUG and the Fu-Schnickens, respectively, noticeably decompressed their flows, letting words and lines breathe, in the wake of Doggystyle), among other East Coast artists. But in 1993, as his album cover crudely (but awesomely) illustrated, no one could catch the Dogg.

HONORABLE MENTIONS: Method Man, Treach, Q-Tip
Riding the lesson of Snoop’s ascent that how you say things can trump what you’re saying, Method Man, Wu-Tang’s first breakout star, employed melody to an equally addictive result. While every member of the Clan impressed on “Protect Ya Neck,” it was Meth’s hummable flows on the track’s b-side, “Method Man,” that propelled the ensemble onto the radio and off the shelves. However, like Snoop on The Chronic, Meth had to share the spotlight on 36 Chambers, piquing interest but holding him back from the throne.

In the first half of 1993, Treach and Naughty would position themselves as the uniters of hip-hop with the gimmicky anthem “Hip Hop Hooray” (which admittedly had awesomely all-star cameos in the video), but in the Death Row era Treach’s vision of gangsta became quickly dated.

Q-Tip continued to be a major musical force in ’93, remaining relevant even as tastes changed with ATCQ’s perfect movement, Midnight Marauders. That said, as the scene put increasing value on tough talk and gangster posturing, Tip’s brand of everyman rap slid slowly to the fringe. —Noah Callahan-Bever


 

1994: Nas

Illustration by Dale Edwin Murray

CREDENTIALS: Illmatic

Nas, Nas, Nas was not the king of disco, despite what the “It Ain’t Hard to Tell” remix would have you believe. But he was a king, the king of rap. In 1994, at the age of 19, Nasty Nasir Jones would ascend the throne with the April release of Illmatic, his debut LP. A raw talent, one of the first to make a name on guest appearances, Nas’ shocking, borderline horrorcore (before horrorcore existed) raps of the early ’90s created an enormous buzz for the Queensbridge MC.

But those wicked raps only scratched the surface of what was to come. Dense yet melodic, wrought yet nonchalant, the rhymes on Illmatic represented the confluence of the last seven years of rap innovation. He was a child of ’88. From Rakim’s aloof thoughtfulness to Kane’s multi-syllabic juggling to Kool G Rap’s corner-drug-dealing realism to the educated militancy of Chuck D, even the gripping narrative skills of Slick Rick—Nas had it all. And he had it all quietly. Nothing about Illmatic was labored.

Brief but effective, the LP showcased this range efficiently, with nary a heavy-handed or telegraphed moment. Songs like “N.Y. State of Mind” and “Life’s a Bitch” demonstrated his ability to string the almost rambling moments of his internal monologue into ornate tapestries of reflection. On other tracks, like “Memory Lane” and “One Love,” he explored more linear storytelling but with a degree of nuance and subtext that had not been achieved in hip-hop previously. And he married both on songs like “One Time 4 Your Mind” and “Represent,” slipping effortlessly from first-person narrative to meandering thoughts.

Having said all of that, though, one cannot discount the importance of The Source on Nas’ ascendancy. A handful of other albums had earned the distinction of 5 Mics previously, but at a time when the magazine was still growing. Illmatic‘s anointment as a “classic” came as the mag reached maturity as an editorial product and ubiquity as a publication.

As a result, like when Lil Wayne declared himself better than Jay Z, that perfect rating (especially in the face of, say, The Chronic receiving only 4.5 Mics) sparked a national debate around Nas’ excellence. But as time passed, and the album’s layers were pulled apart, absorbed, and appreciated, the young king’s legitimacy was cemented. Accolades aside, in 1994, if you wielded a mic, Nas was indeed the musician, inflicting composition.

HONORABLE MENTIONS: The Notorious B.I.G., Scarface, Redman
It would be a lie to say that by the end of 1994, Biggie’s meteoric success didn’t take a lot of the wind out of Nas’ sails. And sales. But Big’s burn was a slow one that didn’t reach a fever pitch until Q4. He rode into ’94 on a string of guest spots with the likes of Mary J. Blige and Supercat, but things changed during that summer.

With Nas conspicuously quiet on the radio, Big filled the void with jam after jam (“Flava in Ya Ear” remix followed by “Unbelievable” followed by “Juicy” followed by “Da B Side” with Da Brat). Still, when Ready to Die dropped, despite its unimpeachable quality and ability to connect far beyond Illmatic‘s Tri-state acclaim, it did not catapult Big, lyrically, to the front of the pack. But it did position him to jockey for the top spot the following year.

1994 was a huge year for Scarface because The Diary proved not only his staying power, but also his ability to transition from the uptempo East Coast-ish production of the early ’90s to the slow, whiny G-Funk era. And that he could do it gracefully, telling the same kinds of dark stories (see: “Hand on the Dead Body,” “Jesse James”) as in the Geto Boys’ glory days.

Also slowing things down, and daring to tread on the dark side, was Redman, who stomped ruggedly through 1994 making it abundantly clear that his blunted funk still made sense in a post-Chronic, post-36 Chambers world. —Noah Callahan-Bever


 

1995: The Notorious B.I.G.

Illustration by Dale Edwin Murray

CREDENTIALS: 1994’s Ready to DieDJ Clue? Presents Bad Boy Vol. 1, Junior Mafia’s Conspiracy, “One More Chance (Remix)” and “Who Shot Ya?,” and Total’s “Can’t You See”

When KRS-One dropped his 95 fan favorite, “Rappers R N Dainja,” neither he, nor the rappers mentioned, nor the even fans knew exactly how right he was. Rappers were in danger. But not from Kris’ bars—the times, they were a changin’. And they were changing because of the Notorious B.I.G. (and Puff Daddy). Big had received universal adulation for his debut, which dropped in the fall of 94, and as the year began he rode in high off the stream of hits that the LP would yield. But, for all its refinement, Ready to Die was still was very much a product of hip-hop’s silver age. It was in the following year, 1995, that Biggie remixed and refined his sound. He took the humor and lyrical precision of East Coast rapping, but, no doubt inspired by Snoop and Dre on the West, he let his raps breathe. As a result his lyrical threats hung in the air longer, his jokes hit harder, and generally his turns of phrase became even that much more memorable (and recitable). Add to that the thematic element of aspiration, and Big had drafted the blueprint for hip-hop’s burgeoning Platinum Era.

The one-two knockout of the silky smooth Debarge sampled “One More Chance / Stay With Me (Remix)” backed with the menacing b-side, “Who Shot Ya?” a record that separated the boys from men (and the weak from the obsolete), raised the bar. On the latter, which was a redux of both rhymes and beat from a freestyle with Keith Murray on DJ Clue’s Bad Boy Vol. 1 mixtape (Keith’s portion would actually appear excerpted as an interlude on Mary J. Blige’s My World), Big coldly dissected his opponents, “Fuck all that bickering beef, I can hear sweat trickling down your cheek/Your heartbeat sound like Sasquatch feet—thundering, shaking the concrete.”

Elevating the record’s vicious raps, 2Pac would claim Big’s detached subliminals were aimed at him, and evidence of Biggie’s collusion in Pac’s shooting at Quad Studios. One cannot understate the importance of this feud in both rappers’ success (and ultimate undoing). But Big’s true subliminal shot that year was not at Pac but at Death Row’s dominance, and it was packaged as a nod.

On the same Clue tape, Biggie used a patchwork of classic Dr. Dre beats to tell one his most incredible, winding narratives on “Real Niggaz Do Real Thingz.” As Napoleon had taken the crown from the hands of Pope Pius VII, coronating himself, with that one freestyle Big demonstrated the ability to best his competitors lyrically and stylistically on their own tracks, and in doing so subtly announced his ascension. The Source concurred, crowning him “King of New York” in their July issue. He shored his position over the summer with standout verses on R&B hits by Total and 112 as well as a starring role on Junior Mafia’s two classic singles, “Player’s Anthem” and “Get Money.”

But nothing hammered home Biggie’s place at the top of rap like his live performance video of “Me And My Bitch” from The Show soundtrack, replete in a pin-striped suit and bowler. By the end of 1995 the distance between him and every other rapper was dramatic and evident, as contenders like 2Pac and Nas reinvented themselves as ridahs and dons in reaction. But there is only one Frank White, and in 1995, the world was his, unchallenged.

HONORABLE MENTIONS: Raekwon, Prodigy, 2Pac
Although, during 1995, Big certainly embodied hip-hop’s future, the supremacy of Raekwon and Prodigy’s rapping during that year cannot be overlooked. East Coast thuggery had been refined, polished, and perfected, and Only Built 4 Cuban Linx… and Mobb Deep’s The Infamous represented the genre’s creative climax. No reaches for radio play, the two albums were unflinching, dark, and cinematic.

And the LPs’ two lead rappers, both of whom had been considered marginal MCs since their respective debuts in 1993, emerged that year as top tier talent with truly unique voices. Members of Kool G Rap’s lyrical bloodline, both took his gritty style and subject matter, abstracting it, moving off the beat, and even occasionally out of rhyme, to tell their stories in obtuse, noir fragments. Unfortunately their figurative flows may have also limited their audience.

Meanwhile, 2Pac released what many consider his best album, Me Against the World, featuring production from Easy Moe Bee. But ‘Pac would spend most of the year in jail on a rape charge, so despite his obvious artistic growth, he was largely sidelined from any conversation about being the best. That said, his October ’95 signing to Death Row would put things in motion for him to come guns blazing the following year. —Noah Callahan-Bever


 

1996: 2Pac

Illustration by Dale Edwin Murray

CREDENTIALS: All Eyez on MeThe Don Killuminati: The 7 Day Theorydrops epic diss track “Hit ‘Em Up” 

2Pac’s tireless work ethic and prolific output made him a legend, and 1996 saw both of those habits at their highest efficiency. For most of the previous year, he was incarcerated, after being found guilty on three counts of molestation. 2Pac was released from Clinton Correctional Facility in October 1995, Suge Knight successfully recruited him to Knight’s infamous, powerful record label, Death Row, and the rapper launched into the next year with unprecedented resilience.

2Pac’s historical tear through 1996 began with the release of All Eyez on Me in February. By then, he had become a mainstream fixture—an icon larger than rap—and it was evident in the album’s reception. It debuted at No. 1 on the pop charts and moved 566,000 units in its opening week, achieving 5X platinum certification by April. But 2Pac’s appeal that year goes much deeper than sales statistics.

Commercial and creative peaks don’t always correspond, but they did for 2Pac. When his Top 40 presence reached its pinnacle, so did his rapping. Consider the urgent tenacity that embellishes All Eyez on Me’s opening lines: “So many battlefield scars while driven in plush cars/This life as a rap star is nothing without heart.” For the first time, 2Pac brought all of the lyrical dexterity of his East Coast peers, without sacrificing the emotional delivery for which he’d become known. He was a master of what he said and how he said it.

The masses recognized this, and that summer, the singles “How Do U Want It” and “California Love” reached No. 1 on the Billboard Hot 100. They were the first rap songs not bathed in pop-slanting crossover tactics to hold claim to such a feat, and proved that, for this very specific moment in time, Tupac Shakur was absolutely unstoppable, in every field. You could finally say that 2Pac’s potential was fully realized. His voice resonated with the public as much as it did with those on the block, a fact of which he was fully aware: “My lyrics motivate the planet/It’s similar to Rhythm Nation, but thugged out, forgive me Janet.”

This run appeared as if it might end when 2Pac was shot on Sept. 7, 1996, but he continued to rule the year, even from the grave. Don Killuminati: The 7 Day Theory, released two months after his death, was more successful upon its release than any of 2Pac’s preceding albums, selling 664,000 in its first week. He wasn’t floating on meticulous instrumentals with Redman and Method Man on this album, either.

2Pac’s work as Makaveli was more about bombast and calculated rhetoric. That approach gave way to some of the sharpest rhymes of his career. “Bomb First (My Second Reply)” and “Hail Mary” played like battle cries. Rhymes like, “I take this war shit deeply/Done seen to many real playas fall to let you bitch niggas beat me,” channeled his anger into commodity, with an artful consistency.

1996 is a case study for every aspect of why 2Pac is so celebrated. He was a viable, competent artist in multiple arenas, and he had the discipline to incorporate his varied and conflicted missions into a single mantra. That savvy paid off in this year more than any other. It’s a shame that 2Pac’s ride had to end early, and on someone else’s terms, but the dedication to his craft that was on such full display in 1996 is why he’ll live forever.

HONORABLE MENTIONS: The Notorious B.I.G., Nas, Jay Z
After what was, at that point, the best year of his career, Biggie remained a formidable competitor in 1996. He didn’t have much to offer in the way of new solo material, but his flawless streak of guest appearances was awe-inspiring. His verses on works like 112’s “Only You” remix and Lil’ Kim’s Hard Core kept him in the conversation.

New to that conversation was then-rookie Jay Z, whom Biggie had also given a feature for his fellow Brooklyn MC’s classic debut, Reasonable Doubt. It took some time for appreciation of the album to set in, but looking back, it’s clearly a remarkable project. The same can be said for Jay Z’s eventual foe, Nas, who released his sophomore album, It Was Written, the same year.

While the album was more commercially successful than Illmatic, it was met with a tepid response from hip-hop fans looking for a rehash of Nasir’s debut. But it was only a total disappointment to the hypercritical. Jay Z rapped, “Who’s the best MC—Biggie, Jay Z, or Nas?” the following year for a reason. —Ernest Baker 


 

1997: The Notorious B.I.G.

Illustration by Dale Edwin Murray

CREDENTIALS: Life After Death, back to back No. 1 hits with “Hypnotize” and “Mo Money Mo Problems,” guest spots on “Been Around the World,” “It’s All About the Benjamins,” and “Victory”

Christopher Wallace was only alive for 67 days in 1997, but with a talent so immense, that’s all it took for him to be the most dominant rapper of the year. In the months after Biggie’s March 9 death, it’s almost as if his stock rose. The untimely loss of someone so young, with so much heft in the language of hip-hop, was like a call to reflection. Infatuation with his wit, wordplay, and delivery soared, and 1997, in spite of tragedy, was Biggie’s biggest year.

Life After Death was released just over two weeks after Biggie passed and peaked at No. 1 on the Billboard 200. The album was an ambitious two-disc set with a tracklist comprised of every type of song imaginable. While the diverse styles and subject matter—his daughter’s college plan, kinky sex, hotel heists, a fully-sung ballad—were an organic product of Biggie’s incomparable range, the strategy of Life After Death’s sequencing has become the de facto approach for rap albums in the years since. It’s an incredibly influential project, before you even press play.

When Life After Death does start spinning, the true brilliance of Biggie’s persona and way with words comes into frame. The man was an expert at rapping, and he could wow from any angle. “Somebody’s Gotta Die” was a storytelling track with the complexities of an Alfred Hitchcock movie. “Notorious Thugs” had Biggie rhyming in a then-shocking double-time flow and besting Bone Thugs-n-Harmony at their own game. “Ten Crack Commandments” saw him detailing the rules of drug dealing in a manner so languid that you forget it’s a song and not a conversation. Mentioning three tracks doesn’t feel sufficient; literally every single record on Life After Death brings a different skill set of Biggie’s to the forefront.

It’s that aptitude and reach that keeps the Notorious B.I.G. in Greatest of All Time conversations, even with his limited amount of material. He dropped intricately arranged rhymes like, “Got the new Hummer in the summer when/I was a new comer then/Drugs and Mac-10s/Hugs from fake friends/Make ends, they hate you/Be broke, girls won’t date you,” with an alarming composure. All of Biggie’s lyrics were presented in an unorthodox pattern that nonchalantly challenged the conventions of rap delivery with every line.

Though Biggie’s songwriting and performance on those songs was at its most admirable in 1997, his untimely death sparked a wave of massive posthumous wins for the rest of the year, with singles “Hypnotize” and “Mo Money Mo Problems” both reaching No. 1 on the Hot 100.

The success of his mentor Puff Daddy’s solo venture, No Way Out, also kept Biggie in the spotlight, thanks to his star turns on “Victory” and the “It’s All About the Benjamins” remix. The way he takes the reins on both of those tracks, molding the instrumental to accommodate his prowess, commands a level of respect that’s difficult to dole out to less-deserving MCs in his wake.

Biggie was the most unavoidable voice in hip-hop that year, and for good reason. Every verse of his came equipped with a unique sense of charm, and proficiency, that couldn’t be found anywhere else. Biggie was the most entertaining rapper to listen to in 1997, from an everyman standpoint—think about how fun it is to spell out B-I-G-P-O-P-P-A at the beginning of his verse on “Mo Money Mo Problems”—and he was also the best, from a purist’s perch. That’s a rare circumstance, but Biggie was never ordinary.

HONORABLE MENTIONS: Busta Rhymes, Jay Z, Twista
While there’s no question that, even in death, Biggie owned 1997, his passing did open the door for other hip-hop acts to emerge. Busta Rhymes had been patiently waiting to make it since his “Scenario” verse five years prior, and the success of “Woo Hah!! Got You All in Check” in 1996 set him up nicely for the career explosion that occurred in 1997. Busta’s style remained avant garde, but his increased sense of speed and control—peep how he holds the same rhyme through every verse on “Put Your Hands Where My Eyes Could See”—earned him points on the technical end. Twista was another MC with a knack for lightning fast flows, and the fact the Adrenaline Rush rapper hailed from a city other than NYC made his leap to national consciousness even more notable.

Jay Z’s Das EFX-like doubletime days were behind him by 1997, but with his friend and collaborator Biggie gone, Hov’s talents became more noticeable. Not many people would take 1997’s In My Lifetime, Vol. 1 over the previous year’s Reasonable Doubt, but most will acknowledge that tracks like “Where I’m From” and “A Million and One Questions” are home to some of the best rhymes of Jay’s career. For Hov, it was the beginning of an unprecedented reign. —Ernest Baker


 

1998: DMX

Illustration by Dale Edwin Murray

CREDENTIALS: It’s Dark and Hell Is HotFlesh of My Flesh, Blood of My Blood, guest spots on “Money, Cash, Hoes” and “Money, Power, Respect”

As history tells it, Kurt Cobain and Nirvana saved rock from the death grips of hair metal in the early ’90s. After the glitz and glamour of hip-hop’s shiny suit Jiggy era, the emergence of Yonkers badass DMX was celebrated in the same way.

His debut single, “Get at Me Dog,” had no overwrought ’​80s pop sample, and its accompanying visual was a gritty black-and-white account of a night at legendary hip-hop nightclub the Tunnel, rather than an ostentatious display of wealth. The rap community welcomed this long-missed hardcore approach to the music with open arms, but DMX was more than a contrarian alternative to the popular hip-hop of time. He was, in his own right, an excellent rapper.

In subverting the mainstream, DMX became the mainstream. It’s Dark and Hell Is Hot debuted at No. 1 on the Billboard 200 and achieved multi-platinum sales. Timing plays a role in this success, but really, so much credit is owed to the fact that DMX was rapping with a truly original, at times jarring, audaciousness. His style was rooted in the wizardry of East Coast lyricism, but tracks like “Ruff Ryders’ Anthem” branched beyond that foundation, also incorporating a no-nonsense precision that had been relegated to acts from other regions—Juvenile, Trick Daddy—who were gaining attention at the time.

DMX made history in December 1998 when he released his sophomore album, Flesh of My Flesh, Blood of My Blood, and it too debuted at No. 1, making DMX one of the few artists in any genre to drop two chart-dropping LPs in one year. “Slippin” was the album’s only single, and though it didn’t perform well commercially, the album still went triple platinum.

By then, DMX’s triumphs weren’t a surprise. He was a movie star (Hype Williams’ feature-length debut, Belly, released in 1998), but his way of rhyming made everyone feel like a close friend. His energy, honesty, and vulnerability—Didn’t keep a haircut or give a fuck how I dressed”—looped America into his narrative, and X has been impossible to ignore ever since. Jay Z won the Best Rap Album Grammy the following year and boycotted the ceremony because DMX wasn’t nominated. What does that tell you?

HONORABLE MENTIONS: Jay Z, Big Pun, Lauryn Hill
DMX’s record-setting run places him at the front of the pack, but 1998 saw several other hip-hop artists soar to equally dizzying heights as well. It was the year that Jay Z became a pop star, selling five million copies of Vol. 2… Hard Knock Life on the back of his massive Annie-sampling title track single. It was the year that Lauryn Hill stepped out as a solo force, selling eight million copies of The Miseducation of Lauryn Hill, the album that earned her a historical five Grammys in early 1999. It was the year that Big Pun finally saw the potential of his buzz fulfilled and dropped his critically acclaimed platinum debut, Capital Punishment. The accolades and mind-numbing sales figures of each artist were well-deserved, with Jay, Lauryn, and Pun all serving as model examples of the benefits an artist can reap as a result of settling in an uncompromising creative zone. —Ernest Baker


 

1999: JAY-Z

Illustration by Dale Edwin Murray

CREDENTIALS: 1998’s Vol. 2… Hard Knock LifeVol. 3…Life and Times of S. Carterguest spots on “Heartbreaker” and “Lobster & Scrimp”

After the banner year that was 1998, Jay Z entered 1999 with his confidence at an all-time high. One lyric sums up his thoughts on the competition: “You got a little flow, that’s cool with me…but none of y’all motherfuckers can fool with me.”

Hov spent the majority of the year riding off the success of Vol. 2… Hard Knock Life, releasing singles “Money Cash Hoes” and “Nigga What, Nigga Who” from that album. For anyone who (somehow) missed out on Jay’s efforts the previous year, both tracks served as excellent confirmation of Jay’s rapid ascent. “Money Cash Hoes” had him effortlessly bending syllables over one of Swizz Beatz’s most unorthodox beats. “Nigga What, Nigga Who” saw Hov flowing faster than usual, without ever missing a step or compromising his depth.

That summer, he contributed “Jigga My Nigga” to Ruff Ryders compilation Ryde or Die Vol. 1. The best way to describe it in a word? Insane. The same goes for his guest verse on Mariah Carey’s No. 1 hit, “Heartbreaker.” Even on a straightforward feature about his dalliances with multiple women, the presentation was beyond sharp. His presence was like an insurance policy for any record.

This carried over to the first single for Jay Z’s next album, Vol. 3… Life and Times of S. Carter. “Do It Again (Put Ya Hands Up)” was a brash declaration, with statements that added up to: “I’m still here and I’m still better than you.” His performance on the record supported this, with a liquid delivery that mirrored the progression of the beat. Hov warned his doubters, “Don’t talk to me ’bout MCs got skills.” There was no need to after a year of such vast lyrical accomplishments.

HONORABLE MENTIONS: DMX, Eminem, Nas
DMX was still on a tear through the industry, and he captivated mainstream audiences and hip-hop heads alike with his five-times platinum …And Then There Was X. Eminem made his debut, simultaneously scaring and charming America with his immensely skilled shock raps. Nas dropped two albums in one year. Both were met with mixed reviews but, in retrospect, were still plenty heavy on the deft lyricism on which he based his reputation. Hov may have been in a lane of his own during 1999, but the market was more than competitive. —Ernest Baker


 

2000: Eminem

Illustration by Dale Edwin Murray

CREDENTIALS: The Marshall Mathers LP, guest spots on “Forgot About Dre” and “Don’t Approach Me,” three classic singles with “Real Slim Shady,” “The Way I Am,” and “Stan,” becomes most controversial rapper on the planet.

After the immense success of The Slim Shady LP and Dr. Dre’s 2001, Eminem was riding high even as he became overwhelmed by the reach of his new found fame. Rather than crack under the pressure, Marshall took some time (and drugs) in Amsterdam, came back Stateside, and released his magnum opus, The Marshall Mathers LP. Even if it hadn’t become one of the best-selling rap records ever, the record was still a conceptual masterpiece—with Eminem mixing autobiographical detail and absurdist fantasy to chilling results.

As Em stepped into his prime, he began demolishing verses with an unparalleled tenacity for wordplay: “Sick sick dreams of picnic scenes/Two kids, 16 with M-16’s and 10 clips each/And them shits reach through six kids each/And Slim gets blamed in Bill Clint’s speech to fix these streets?” The detail was vivid and visceral. “And if it’s not a rapper that I make it as/I’ma be a fucking rapist in a Jason mask!” His music hit a nerve on critical, commercial, and cultural levels, aided by his blonde hair and blue eyes (as he’d soon point out), but an undeniable achievement nonetheless.

Singles like “Way I Am” showed Eminem for what he was. An angry white male? Sure. But also the only rapper who could score a massive pop hit by following the words of The 18th Letter. By 2000, white boy or no white boy, you had to give him the mic and let him recite.

HONORABLE MENTIONS: Jay Z, André 3000, Ghostface Killah
Jigga may not have released the best albums of his career at the turn of the century (Vol. 3 dropped the closing days of 1999 and The Dynasty dropped 10 months later), but he was fresh off skating to four-times platinum, and he did drop two of his biggest singles ever, “Big Pimpin‘” and “I Just Want to Love You (Give It to Me).” His confidence had skyrocketed, and he was looking to assert himself: “Y’all niggaz ain’t rapping the same/Fuck the flow y’all jacking our slang/I seen the same shit happen to Kane/Three cuts in your eyebrow trying to wild out/The game is ours will never foul out/Y’all just better hope we gracefully bow out.” This was the last time Jay really had one foot in the streets (his infamous incident with Lance “Un” Rivera at the Kit Kat Klub took place in December 1999), so threats like, “No kids but trust me I know how to raise a gun,” packed more punch

Meanwhile, after dropping consecutive platinum classics, OutKast’s André 3000 finally enjoyed being one of the Best Rappers Alive. He earned the distinction past his prime, but Andre’s shine had previously been overshadowed by massive forces like Biggie and 2Pac—the real culprits behind why OutKast got booed at the 1995 Source Awards. After already selling millions, OutKast gained wider recognition with the release of Stankonia and massive singles like “B.O.B.” and the group’s first No. 1 hit, “Ms. Jackson.” Finally, as Andre assured we would, we listened to what the South had to say.

Back up north in Shaolin territory, Ghostface Killah scored a victory for the floundering Wu-Tang empire with the release of his classic sophomore album, Supreme Clientele. The album was critically heralded though not commercially successful enough to get Ghost wider recognition. But heads took notice as Ghost Deni debuted his non-sequitur rap style that focused more on slang linguistics than easy to interpret rhymes (“Cauliflower hurting when I dumped the trash”). Ghost has shied away from explaining the lyrics, and maybe it’s better that way—Supreme is a walk down the halls of modern hip-hop abstractionism. —Insanul Ahmed


 

2001: JAY-Z

Illustration by Dale Edwin Murray

CREDENTIALS: 2000’s The Dynasty: Roc La FamiliaThe BlueprintJay-Z: Unplugged, guest spots on “Do My” and “Fiesta (Remix),” epic beef with Nas

Where’s the love? Until The Blueprint, it didn’t seem like hip-hop realized what it had in Jay Z. On Vol. 1, he claimed the city was his, a place where “Niggas pull your card and argue all day about/Who’s the best MC, Biggie, Jay Z, or Nas.” On Vol. 2, he hit the pop charts, becoming one of the most commercially successful artists in hip-hop and helping to make Def Jam one of 1998’s biggest success stories.

But what remained evasive was critical respect. The previous year, Jay Z’s Roc-A-Fella label compilation, Dynasty, stood apart, thanks to its heavy use of soul samples. In 2001, the era of Swizz Beats’ triton soundclash and Mannie Fresh’s technoid textures, Just Blaze, Bink!, and Kayne West helped Jay Z push a new sonic agenda that changed the game. 

At the same time that The Blueprint changed hip-hop’s musical blueprint, Jay achieved the critical adulation he’d been previously denied. He made that stride explicit throughout: “Reasonable Doubt, classic, should have went triple,” he argued on “Blueprint (Momma Loves Me),” and “Do you fools listen to music, or do you just skim through it?” on “Renegade.”

The record received 5 mics from The Source, an XXL rating from XXL, and went double platinum, with the lead single “Izzo (H.O.V.A.)” reaching the top 10. It was no longer “Politics as Usual”; instead, he mastered the politics of the game, appearing with the Roots on an episode of MTV Unplugged, a chain banging against the Che Guevara T-shirt on his chest, and claimed the New York throne, vacated since the passing of the Notorious B.I.G. With Nas and Mobb Deep dispatched in a few quick verses on “The Takeover,” hip-hop was his.

HONORABLE MENTIONS: Eminem, Ludacris, Jadakiss
The closest competition for Jigga came from Eminem, who (very arguably) bested him on “Renegade.” The Marshall Mathers LP, released the previous year, was still a sales juggernaut, well on its way to a rare diamond sales plaque. Em spent much of 2001 doing live shows, including his much-reported embrace with Elton John at the 2001 Grammys. He also headlined the Anger Management tour, and he participated in both the Up in Smoke and Family Values tours as well, solidifying his fanbase in both hip-hop and hard rock circles.

Ludacris hit his stride in 2001, following his three-times platinum debut LP with the three-times platinum Word of Mouf. The LP included hit singles “Area Codes” and “Rollout (My Business),” his highest-charting single to that point. He also killed it as a featured rapper (“One Minute Man” for Missy Elliott and “Bia Bia” for Lil Jon). Jadakiss, for his part, was able to parlay a series of incredible singles (“We Gonna Make It,” “Knock Yourself Out,” and “Put Your Hands Up”) into a celebrated solo debut, Kiss tha Game Goodbye. —David Drake


 

2002: Eminem

Illustration by Dale Edwin Murray

CREDENTIALS: The Eminem Show, 8 Mile Soundtrack, three top five hits, had the best-selling album of the year across all genres 

Everything you need to know about where Eminem was in 2002 you can hear in the second verse of “Till I Collapse.” He hit the scene in 1999 and became the illest rapper to hold the cordless, so by 2002 his tremendous talent was unquestionable (“You’re real and you spit and people are feeling your shit”). So much so he realized he was living through his prime (“This is your moment, and every single minute you spend trying to hold onto it ’cause you may never get it again”) and began thinking about his place in hip-hop’s pantheon, worried he’d never get the props he felt he deserved. People tend to get caught up in the fact that Em named Redman (Reggie) ahead of Jay and Biggie in his infamous list, but really the most crucial detail is that Em lists himself last. He was as high as he’d ever get but still looking for another hit, on top but still unsatisfied. 

Regardless of what ideas were floating around Em’s head, he dropped another monster album that year with The Eminem Show. The record didn’t top his previous effort creatively but still managed to be one of his more accessible albums (at least for hip-hop heads), which for once pitted his lyrics against a backdrop closer to hip-hop’s sonic center—laying bare just how many light years ahead of the average rapper he was. 

Yet, that album might not have even been his greatest achievement that year. With the release of the loose biopic, 8 Mile, Slim Shady became an unlikely people’s champ, the rap Rocky. The first single to the film’s soundtrack, “Lose Yourself,” became Eminem’s biggest hit ever and one of his best songs. “Lose Yourself” encapsulated what made Em so special. It was a rap song about the physical act of rapping, proving that Eminem was and would always be a rapper’s rapper, a true student of Rakim. Yet, thanks to his songwriting skills it was also a massive pop hit and had middle Americans who would otherwise never interact with rap chanting along. There may be unwelcome side effects to that (as seen by the burgeoning number of white rappers), but Em still spread the gospel of hip-hop and did it in the most authentic way possible. 

It was only a short while after this that Chris Rock would point out that the best golfer was black, the tallest basketball player was Chinese, and the best rapper was indeed white. 

HONORABLE MENTIONS: 50 Cent, Cam’ron, Nas
2002 can also be remembered as the last truly great year for New York hip-hop since all the honorable mentions hail from the Big Apple. After ingesting nine slugs from a 9mm, Curtis Jackson licked his wounds and hit the streets to redefine what a mixtape could be. He became the first rapper to flood the market in a modern way that wasn’t really possible (or expected) previously. By the end of the year, he was signed with the best rapper alive, the best thing to ever happen to bootleggers, and he had already proved his soon-to-be unstoppable Billboard prowess with Wanksta.” Suddenly, the title of his mixtape50 Cent Is the Futurewasn’t posturing. It was prophecy. 

Yet the early part of the year belonged to a Harlem rapper known for his unusual affinity for the color pink. Cam’ron joined the Roc and didn’t disappoint when he made two huge hits, first “Oh Boy” and then “Hey Ma.” The songs gave Cam national exposure, helped score him a platinum plaque for Come Home With Me, and jump started the Dipset movement. (In between he also wrote Purple Haze, as the intro to that album points out.) Finally, following the personal hardship after the loss of his mother and a moment of clarity after beefing with Jay Z, Nas regained the visceral firepower to bring it back to the streets of New York. He continued his path as one of New York’s finest with the release of God’s Son and its top-notch single, “Made You Look.”Insanul Ahmed


 

2003: 50 Cent

Illustration by Dale Edwin Murray

CREDENTIALS: Get Rich or Die Tryin’back to back No. 1 hits with “In da Club” and “21 Questions,” guest spots on “Magic Stick,” “We All Die One Day,” and “The Realest Killaz,” and the merciless destruction of Ja Rule’s career

Only one year prior to the release of Get Rich or Die Tryin, no one could have predicted 50’s rise. Roc-A-Fella was on top; Cam’ron was rapidly becoming one of the biggest rappers in New York, ready to succeed Jay Z on the back of massive singles “Oh Boy” and “Hey Ma.” Jay Z was coming off the most celebrated release of his career and was about to release an ambitious double album. And 50’s fellow Queens-repping street rapper Ja Rule was dominating the charts with a series of hip-hop ballads.

50’s career, meanwhile, was in stasis; labels wouldn’t touch him and thought he was a danger to himself, and more importantly to their bottom line. Columbia was wary before the shooting; songs like “Ghetto Qu’ran,” which controversially detailed the history of Queens gangsters (“Don’t be surprised/How freely I throw out names of guys who dealt with pies”) and “How to Rob,” a song-length threat to jack every rapper in the game, had already stirred up controversy. In 2000, 50 was stabbed in a conflict with rapper Ja Rule’s entourage. He was shot and survived an infamous attempt on his life that same year. Who knew what other kinds of trouble he could get into? Columbia promptly dropped him, and his debut record, Power of the Dollar, was shelved.

But the labels missed out on what made those songs resonate. As a rapper, 50 was ruthless and fearless. And more importantly, he was both of those things more convincingly than Jay Z, who had begun to make moves toward critical respectability and retirement.

And then 50 Cent began releasing mixtapes. At the beginning of June 2002 came 50 Cent Is the Future; the title was prophetic, and buzz built quickly. It became readily apparent that not only did 50 Cent have a brash street-friendly presence, but he had an ear for melodic hooks. His tapes reinvented pop music for a street audience. Meanwhile, his slurred rap style had a national appeal, which enabled his verses to fit in well with the drawled Southern rappers who had begun to break out in Houston and Atlanta.

Around the same time, a copy of 50’s Guess Who’s Back? CD—a compilation of tracks recorded during the sessions for the unreleased Power of a Dollar LP for Columbia—found its way into Eminem’s hands. Rumors that summer spread; 50 Cent was signed to Interscope for a reported $1 million. Dr. Dre would helm the project. 50 released another mixtape, No Mercy, No Fear, the title of which advertised his selling points. Here was a rapper who seemed part artist, part action hero.

Coming on a wave of hype, Get Rich or Die Tryin’ was the most anticipated rap debut since Doggystyle. Released in February 2003, the album dominated the year, becoming one of hip-hop’s best-selling albums. By the end of that year, it had gone six-times platinum. It reoriented the entire genre toward street rap’s hard edge, spawned a pair of No. 1 singles (“In da Club” and “21 Questions”), and a third that could “only” manage No. 3 (“P.I.M.P.”). It also launched the careers of his entire crew, was Grammy-nominated, and became a full-on pop culture phenomenon.

Meanwhile, his long-simmering beef with Ja Rule and Murda Inc. boiled over with the release of 50’s “Realest Killas,” which explicitly accused Ja Rule of biting 2Pac. Ja had commercial success on his side prior to ’03, but at that moment, 50 successfully got under his skin. Ja Rule released a slew of diss tracks in response, culminating in 2003’s diss album Blood in My Eye. The album was a commercial flop, relative to his previous releases; 50 Cent’s debut, meanwhile, continued to spiral upward, ultimately selling more than eight million copies.

HONORABLE MENTIONS: Jay Z, Eminem, T.I.
Jay Z’s retirement record, The Black Album, puts him at No. 2 on the list. He boasted that he was the “best rapper alive” at this point, and it was arguable in 2003; but his problem has always been a long-term consistency, and in spite of the top 10 success of single “Change Clothes” and standout guest verses on “Beware of the Boys,” “Crazy in Love,” and Frontin,” it wasn’t enough to compete with the 50 Cent juggernaut.

Eminem, always in contention in this era, released three singles from the previous year’s The Eminem Show, two of which charted in the top 20 on Billboard. He also had high-profile collaborations on albums by 50 Cent and Obie Trice, including the incredible posse cut “We All Die One Day.”

Finally, T.I. recovered from his debut’s flop and built buzz in the streets of Atlanta through a series of mixtapes and the smash underground single “24s.” His scene-stealing guest verse on “Never Scared” grabbed the nation’s attention, and his comeback LP, Trap Muzik, was released. It sold modestly at first, but in time it has become recognized as a Southern hip-hop classic. —David Drake


 

2004: T.I.

Illustration by Dale Edwin Murray

CREDENTIALS: Urban Legend, the slow burn of 2003’s Trap MuzikDown With the King, guest spots on “Soldier,” “Goodies (Remix),” and “Stomp,” ends Lil Flip’s career

T.I.’s classic Trap Muzik came out in August 2003 and sold modest initial numbers on the strength of the single “24s,” which made it into the lower reaches of the Hot 100. On the album, T.I. proclaimed himself “King of the South,” a title that sparked controversy. The second single, “Be Easy,” found little chart traction, but in 2004, Tip released “Rubber Band Man,” a David Banner-produced pop-banger that shot up the Hot 100 and peaked at No. 30.

Tip’s buzz began to build on a national level in earnest. Unlike much of the competition in Atlanta and the rest of the South at the time, Tip balanced his unapologetically Southern drawl with a lyrical focus. As difficult as it was to hear much of a New York influence in his drawling syllables, the rapper had an elastic double-time flow and unquestionably deft rhythmic control that ran circles around the competition; witness his guest spot on 2004’s “Look at the Grillz,” which gives co-guest-star Twista a run for his money. 

His rising profile was briefly tempered by legal problems in March 2004, when the rapper was sentenced to three years for a probation violation. Luckily for him, he was work-released after only a month. While Tip was behind bars, rumors spread that rapper Lil Flip had disrespected the MC at a performance, a response to T.I.’s claims that he was “King of the South” on Trap Muzik. An on-wax beef was sparked between the two rappers, one that would later result in a real-world confrontation in Houston. T.I.’s evisceration of Flip’s career came on 2004’s Down with the King, most effectively in its opening moments, when T.I. remixed “99 Problems.”

As his final single from Trap Muzik, “Let’s Get Away,” rose up the Hot 100, Tip prepared for the release of his third album, Urban Legend. The record sold 193,000 copies its first week, besting his previous release, and lead single “Bring ‘Em Out” became his highest-charting single to that point, breaking into the top 10.

Meanwhile, he nabbed a guest spot on one of the year’s biggest hits, joining an ascendant Lil Wayne on “Soldier,” a Destiny’s Child single that hit No. 3 on Billboard and went platinum. He also appeared on Young Buck’s “Stomp,” Jim Jones “End of the Road,” and Lil Jon’s epic posse cut “Grand Finale” with blistering verses.

HONORABLE MENTIONS: 50 Cent, Cam’ron, Game
50 Cent, meanwhile, was still riding high off of the success of his debut album; his only solo single, however, was “Disco Inferno,” which didn’t receive quite the acclaim as the singles from his previous record. His work with G-Unit, however, was more promising. Lloyd Banks and Young Buck were able to ride his coattails to strong sales, and Game was first introduced with singles “Westside Story” and, in particular, “How We Do,” one of the strongest singles in 50’s catalog. But relative to T.I., who was emerging as one of hip-hop’s brightest stars, 50 had moved to a background role.

Cam’ron, in the meantime, prepared to follow up his crossover smash Come Home With Me and translate the modest success of the Diplomats to his own solo record. Purple Haze underperformed relative to its predecessor, but the album was a critical success, and its singles remain classics in the Cam’ron canon—even if, per the album’s intro, they were originally recorded in 2002.

Meanwhile, Game’s buzz, aided by a 50 Cent cosign and the aforementioned “How We Do” and “Westside Story” singles, became an undeniable story, one he would better be able to deliver upon when The Documentary dropped the following year. —David Drake


 

2005: Jeezy

Illustration by Dale Edwin Murray

CREDENTIALS: Let’s Get It: Thug Motivation 101Trap or Die, Boyz n da Hood  

In 2004, Jeezy first made an impact outside of his native Atlanta, grabbing guest spots on songs by Fabolous and Trick Daddy, releasing his Tha Streets Iz Watchin mixtape, and dropping a video with Bun B titled “Over Here,” which prominently advertised—at least to those in the know—his Big Meech affiliation. But the following year, Jeezy took off, beginning with the growing buzz around his Trap or Die mixtape.

He first broke nationally on Gucci Mane’s “Icy” single, which, that same year, would become a source of conflict for both rappers. “Icy” was a smash, and Jeezy’s first true hit, even if Gucci denied him use of it for his Def Jam debut. At the time, Jeezy was especially invested in obtaining the single; his appeal had been grounded in distinctive ad-libs and a searing vocal style, one that seemed more concerned with blunt, overwhelming force, rather than the dexterity or diversity of previous Atlanta stars like T.I. More to the point, he didn’t have a certified hit. 

Jeezy shouldn’t have worried. 2005 marked the moment he crossed over completely, becoming one of the genre’s biggest stars. He not only held his own but served as the charismatic center of Atlanta supergroup Boyz N Da Hood’s debut LP. The record featured the group’s biggest single, “Dem Boys,” with a high-profile endorsement from P. Diddy. Jeezy would be the group’s only breakout star.

As his Trap or Die mixtape continued to gain steam nationally, his debut LP, Let’s Get It: Thug Motivation 101, was released. Significantly, the album introduced the world to the trap house sound of Shawty Redd, whose shards of synthesizers were a revolutionary brittle reinvention of hip-hop’s soundscape. It marked the end of hip-hop’s biggest crossover era, as populist gangster rap adapted a more underground, oppositional sonic template, rather than the pop-friendly sounds it had adopted in the TRL era.

The album launched four charting singles, including “Soul Survivor,” which reached No. 4 on the Hot 100 and pushed Atlanta’s new brittle trap house sound onto the national stage. Even his soul-sampling “Go Crazy” broke through on the East Coast; the rapper managed to summon Jay Z and Fat Joe for verses on the remix. Young Jeezy’s totalitarian vision engulfed the country from the grassroots to the top.

HONORABLE MENTIONS: 50 Cent, Game, Common
50 Cent, meanwhile, released The Massacre, a commercial success but something of a critical disappointment. Songs like “Candy Shop” became massive crossover hits—at the expense of much of the support of his traditional hip-hop audience, who were relegated to enjoying album tracks like “Baltimore Love Thing” and “Ski Mask Way.” Nonetheless, these were incredible songs. In ’05, 50 was also responsible for some of the best tracks in his career, albeit under someone else’s name.

The Game’s debut, The Documentary, put him even more firmly in the conversation. The LP ultimately went double platinum after selling 586,000 copies in its opening week. “How We Do,” released in late November the previous year, continued to gain airplay, and the album’s third single, “Hate It or Love It,” was an even bigger success. Game’s success, though, was split with 50 Cent, who was a major part of both singles; ironically, Game ended up with the stronger release, but 50 had scene-stealing verses (and hooks) on the album’s biggest singles.

Common, meanwhile, released one of the best records of his career in Be, a major creative and unexpected commercial success. The rapper was signed to Kanye’s G.O.O.D. Music label the previous year and appeared on The College Dropout. Produced primarily by Kanye West with an assist from the recently deceased J. Dilla, Common’s Be received 4.5 mics in The Source and an XXL rating from XXL. It also became the rapper’s second gold album, selling around 800,000 units. —David Drake


 

2006: Lil Wayne

Illustration by Dale Edwin Murray

CREDENTIALS: 2005’s Tha Carter IILike Father, Like SonDedication 2, barrage of guest verses including “Gimmie That,” “Make It Rain,” and “You” 

At the tail end of 2005, Lil Wayne dropped his best solo LP, Tha Carter II. The album featured a cut called “Best Rapper Alive,” which seemed like another empty boast, but Wayne wasn’t being cocky—he just realized his arrival before the rest of us did. After Tha Carter II, Weezy started his absolutely ridiculous run, highlighted by Dedication 2 and his joint album with Birdman, Like Father, Like Son, both of which featured some of the best rapping of his soon-to-be illustrious career.

More importantly, his mastery on the mic gave him the confidence to feel his way through any beat and interact with it as he saw fit. Once he started experimenting with more and more styles, the results were fascinating. It wasn’t obvious then, but in retrospect he laid the groundwork for everyone’s favorite version of Tunechi: Coke Rapper Weezy, Drugged-Out Weezy, Mainstream Weezy, Mixtape Weezy, etc. With confidence came comfort, and with comfort Wayne’s personality shined through as he talked more about his love of SportsCenter, motorcycles, and all things New Orleans. His rhymes made him famous, but his “Murder the adults and let the kids get adopted” approach to fame made him a superstar. 

HONORABLE MENTIONS: T.I., Pusha T, Lupe Fiasco
None of that should take anything away from T.I., who had a nearly flawless year as well. Despite his great output since 2003, T.I. always had an issue with finding the right balance between street anthems and pop hits (or as he put it, “T.I. vs TIP”). Prior to King he often leaned too far into the streets—despite his penchant for Billboard hits, songs like “You Don’t Know Me” didn’t quite cross over the way they should have. His later hits like “Live Your Life” were massive but leaned too far into pop territory. But 2006’s “What You Know” struck the perfect balance, as did his album King. Still, even if T.I. was the King of the South, he wasn’t the Best Rapper Alive.

However, Pusha T might have been the Best Coke Rapper Alive. Whatever it lacked in commercial appeal, Hell Hath No Fury made up for in cold, mechanical raps. Pusha iced every one of his bars with detached debauchery and delivered them like he was about to hawk a loogie. The keys had opened doors, and suddenly King Push had hit the coke rap zenith.

On the other end of the spectrum, Lupe Fiasco followed up his Fahrenheit 1/15 mixtape trilogy with his well-received debut, Food & Liquor. He might have been a newcomer, but as his impressive debut proved, he could tell engrossing stories with pinpoint precision, adjust his cadence ever so slightly to give his words greater weight, and still sell a modest amount of records. He not only kicked first-rate rhymes but pushed an image of a rapper more akin to Kanye than 50 Cent. A trend that would soon gain more momentum. —Insanul Ahmed


 

2007: Kanye West

Illustration by Dale Edwin Murray

CREDENTIALS: Graduation, beats 50 Cent in highly publicized sales battle, drops several huge hits, “Can’t Tell Me Nothing,” “Stronger,” “Good Life,” and “Homecoming” 

Kanye West’s career had been building toward this moment all along. By 2007, the stars had aligned and Yeezy became the epicenter of hip-hop, both sonically and artistically. Despite releasing two stellar albums in 2004 and 2005, he was seen as a great producer and great songmaker but never a great MC. During the years when the rap zeitgeist was playing limbo with coke rappers, mixtape runs, and ringtone rap, Yeezy raised the bar up and got his bars up.

His humor was still present as he spit the most Kanye line ever: “I’m like the fly Malcolm X, buy any jeans necessary.” The real change was in Yeezy’s now fluent delivery. No longer did he flub verses with over exposition. Whatever his words lacked in humility they made up for in maturity. His vocal performance was now poised and patient, characteristics best seen on cuts like “Flashing Lights,” where he employed a delicate nuance to his rhymes where a younger Kanye might have gone for a ham-fisted approach.  

Beyond his flow, ‘Ye dropped his best songs ever, “Can’t Tell Me Nothing,” and finally found what he always sorely lacked: a true street anthem. With “Stronger,” Yeezy scored arguably his biggest hit ever, another testament to his crossover appeal (and made Yeezy an early adapter to EDM).

Still, it felt like this was happening right under our noses. When Kanye got into a highly publicized sales battle with 50 Cent, many believed he stood no chance against Curtis. Little did they realize 50’s antics were starting to feel like an old Biggie line: “Fuck that beef shit, that shit is played out.” If you didn’t initially feel the winds of change, then you got hit with the whirlwind of Graduation.

The album outsold 50’s Curtis by a wide margin and not only proved Kanye was a cultural force but one who wasn’t willing to settle. The guy that executives once told to stick to producing was now the Best Rapper Alive. Kanye must have realized it, too. As much as people think Kanye is obsessed with himself, in truth he’s always been obsessed with challenging himself. That might have something to do with why, as soon as people finally accepted his rapping, he abandoned it to move on to singing.

HONORABLE MENTIONS: Lil Wayne, Jay Z, André 3000
There was one incredibly frustrating thing about Graduation though: the Lil Wayne-assisted “Barry Bonds.” Not because it was a bad song but because Kanye outrapped the previous Best Rapper Alive so badly it felt like Wayne took a dive. We only say that because otherwise Weezy killed it in ’07, releasing about 100 songs.

The easy put down would have been “it was quantity over quality,” but that’s the thing about Wayne in his prime: Nearly everything he did was quality. There was always one random line or burst of flow that was worth hearing. The highlight was his spectacular double disc mixtape Da Drought 3, which found Wayne blacking out over one instrumental after another. The most significant cut was “Dough Is What I Got,” which had him rapping over Jay Z’s lackluster “Show Me What You Got.” The song finally proved the claims Wayne had made in Complex the previous year: “I”m better than Jay Z.”

Jay Z was having a resurgence of sorts as well. After seemingly losing a step after retiring and coming back with the disappointing Kingdom Come, Jay got inspired by the film American Gangster and dropped an album of the same name. He wasn’t rapping about anything he hadn’t rapped about 10 years before, but the fact that he found yet another way to say something we’d already heard and make it compelling remains one of his most under-appreciated achievements.

A slightly disappointing (in hindsight) event was the return of André 3000. 3 Stacks’ comeback—highlighted by a series of memorable guest verses—was ultimately a tease for a solo project that never materialized. Still, you couldn’t shake the feeling that every time he dropped a verse it became the most talked about 16 of any given moment. —Insanul Ahmed


 

2008: Lil Wayne

Image via Complex Original

CREDENTIALS: Tha Carter III, Dedication 3, four Top 20 singles off Tha Carter, “Love in This Club Part II,” “My Life,” “Can’t Believe It,” “Swagga Like Us,” “Turnin’ Me On”

Lil Wayne’s commercial, creative and cultural ascent reached its peak in 2008, the year he became a true crossover star and, without question, the greatest rapper alive. It had been two years since his last album, but Weezy had flooded the industry, releasing a succession of hot street tapes and guest verses.

First, his guest verses: Lil Wayne was a scene-stealing rap star, making his mark on T.I.’s Swagga Like Us,” T-Pain’s “Can’t Believe It” (platinum) and Akon’s “I’m So Paid” (platinum). He also made his mark on R&B, turning up on Keri Hilson’s “Turnin’ Me On,” Lloyd’s “Girls Around the World” and Usher’s “Love in This Club II.”

But it was his work as a solo artist that made the biggest mark. Wayne managed to drop one of the best 12 inches in history with “A Milli”/“Lollipop.” The street single, “A Milli,” was a triumph of production ingenuity and lyrical invention; it reached No. 6 on the Hot 100. His radio single, the Static Major–assisted “Lollipop,” topped the pop charts, went five times platinum, and helped drive Carter III to 2.88 million in sales by the end of 2008, during one of the worst climates for selling records in industry history. Two other singles were released from this record; “Got Money” with T-Pain hit No. 10 and sold double platinum, while the platinum-selling “Mrs. Officer” reached No. 16.

By this point Weezy’s claim to be the greatest living rapper on Tha Carter II no longer seemed nearly so audacious. Tha Carter III was released in June 2008, three years after his last LP. Despite taking a “break” from official releases, his album went three times platinum, opening at No. 1 on Billboard and selling more than 1 million copies in its first week. It became the rapper’s best-selling album to that point. It was the first to reach 1 million in sales since The Massacre.

As impressive as the numbers were, though, what made Lil Wayne the greatest rapper alive in 2008 transcended popularity. He had broadened what was thought possible for a rapper. The boundaries of the genre were pushed to their logical breaking point. He was still rapping, retaining his innate cleverness and style, but had such intoxicated confidence that he didn’t need to live by the formal limitations adhered to by lesser MCs. And then, not content to rest on his laurels, he released Dedication 3, another mixtape with DJ Drama, before the year let out.

HONORABLE MENTIONS: T.I., Young Jeezy, Kanye West
Wayne’s competition in 2008, while strong, wasn’t coming close. Despite the relative flop of T.I. vs. T.I.P. the previous year (not to mention his legal travails), Tip picked up where he left off with King and stepped up his pop appeal. “Whatever You Like” became T.I.’s first No. 1 single that year, surpassing “What You Know,” which peaked at No. 3 in 2006. The album, Paper Trail, included two more major singles (including another No. 1 in “Live Your Life.”)

Young Jeezy, in the meantime, released his strongest record since Let’s Get It: Thug Motivation 101 with The Recession. It was his second No. 1 LP. He also appeared on Usher’s “Love in This Club,” which would also find the top spot. He didn’t regain the widespread commercial appeal that he had on his debut record, but the album was a creative success, particularly after the disappointment of 2006’s The Inspiration.

Kanye West had a fairly low-key year in 2008, but in the wake of Graduation‘s 2007 release, he remained one of hip-hop’s biggest stars. His final single from Graduation, “Homecoming,” was released, and he began working on his tortured melodic album 808s and Heartbreak. But as a rapper, he kept the flame alive with a series of hugely popular guest verses, appearing on Estelle’s “American Boy,” Young Jeezy’s “Put On,” and T.I.’s “Swagga Like Us.” —David Drake


 

2009: JAY-Z

Illustration by Dale Edwin Murray

CREDENTIALS: The Blueprint IIIfirst No. 1 hit of his career, 11th No. 1 album

In the wake of Lil Wayne’s utter domination of 2008, 2009 was, to say the least, a rebuilding year. Kanye had become an Auto-Tune performance artist. Lil Wayne began pushing his Young Money crew, and into the void came a rush of rookie artists from across the spectrum. Amidst all the confusion, a veteran stepped up and released the biggest single of his career.

When you’re the best rapper alive, and you release your most successful single ever, it’s hard for the mantle not to fall to you. While The Blueprint III may not have been a critical smash, the record was well-received, debuting at No. 1 on Billboard—Jay Z’s 11th album to do so—and eventually going platinum. Hov also proved that he’d retained his nimble technical abilities; love it or hate it, he was still the most envied rapper in hip-hop.

Part of that was a result of his business moves. After appearing at the president’s inauguration, Jay crossed over in a way no rapper had previously, unless you count Eazy-E’s visit to the White House. He left his job as president of Def Jam and signed a $150 million deal with Live Nation to launch Roc Nation. But after all is said and done it all comes down to the music.

While his first single, “D.O.A. (Death of Auto-Tune)” had some chart success (despite its obvious failings as prophecy), its follow-up singles were two of the biggest of Jay’s career. “Run This Town” was a crossover smash, hitting No. 2 on the charts. Then the monster that was “Empire State of Mind” took over, becoming Jay’s biggest-ever hit and sitting atop the Billboard charts for five consecutive weeks. There are few acts able to retain that level of success this deep into a career, but for Jay, even in the twilight era, consistency has been his trademark.

HONORABLE MENTIONS: Kanye West, Drake, Gucci Mane
Kanye West had a relatively low-profile year, but made his impact felt in a burst of high-profile guest spots: “Knock You Down” with Keri Hilson, which peaked at No. 3 on Billboard, “Walking on the Moon” with The-Dream, “Make Her Say” with Kid Cudi, “Forever” with Drake, and a scene-stealing spot on Jay-Z’s “Run This Town.”

Drake, meanwhile, had begun to show signs that he was really about to be that successful. His So Far Gone EP was released in late 2009, and “Best I Ever Had” became his first legitimate smash, topping the hip-hop charts and reaching No. 2 on the Hot 100. “Successful,” “Forever,” and “I’m Goin In,” all of which charted well, rounded out his accomplishments for the year, the first where it became evident that a star was born.

Rounding out the honorable mentions is Gucci Mane, easily the most prolific artist on this list. He rose up from his rabble-rousing grassroots, flooding the market without over-saturating it, releasing a handful of mixtapes that are now considered classics, including Writings on the Wall and Burrrprint: The Movie 3D, while his singles “Wasted” and “Lemonade” had considerable chart traction. —David Drake


 

2010: Kanye West

Illustration by Dale Edwin Murray

CREDENTIALS: My Beautiful Dark Twisted Fantasy, G.O.O.D. Fridays series, guest spots on “Live Fast, Die Young,” “Deuces Remix,” and “Start It Up”

Can we get much higher? In 2010, Kanye West made a triumphant return to rapping full time. Lost in the hype of his post-Swiftgate comeback was the fact that Kanye wasn’t just the best rapper alive but also the best rapper he’s ever been. Yeezy reached the height of his technical proficiency. Gone were the pesky lapses of supreme competency where he uttered “Funny when you thought of them but only to you” type lines. Instead it was all genuine wit with rhymes like “Got caught with 30 rocks the cop looked like Alec Baldwin.”

Instead of imploding within the glass house of his fame (as many thought he would/already had) he furnished his persona with even more honesty and soul-searching to create one of the most vivid portraits of superstardom rap had ever seen. Ye’s G.O.O.D. Friday releases kept him consistently anticipated week to week, and when My Beautiful Dark Twisted Fantasy finally did arrive it was hailed as an instant classic and arguably Kanye’s best album.

HONORABLE MENTIONS: Rick Ross, Nicki Minaj, Eminem
Ironically, despite rapping at a higher level throughout the year, the two best verses on My Beautiful Dark Twisted Fantasy weren’t from Kanye. Instead, he was able to coax inspired performances from Nicki Minaj and Rick Ross, the latter of whom saw his growth as a rapper reach its apex on “Devil in a New Dress.” Ross was never perceived as a great lyricist until Deeper Than Rap won him the award for Most Improved Rapper. But the nearly flawless Teflon Donsupercharged with the street anthem of the year “B.M.F.”—saw Rozay’s once sluggish elocution evolve into a fluid dynamo. The guy who was once clowned for rhyming “Atlantic” with “Atlantic” was suddenly keeping multis on deck with lines like, “Young and radical, methods are mathematical/I multiplied my money through different avenues.”

Yet, the verse of the year belonged to Nicki Minaj, whose manic energy on “Monster” took her from buzzing to being invited on stage with Jay Z and Kanye West at Yankee Stadium. Chilling backstage while Jay, ‘Ye, and Nicki performed “Monster,” a rejuvenated Eminem was returning to the forefront of the rap conversation after kicking his drug habit, abandoning the accents, and dropping the well received Recovery. —Insanul Ahmed


 

2011: Drake

Illustration by Dale Edwin Murray

CREDENTIALS: Take Carenon-album cuts like “Club Paradise” and “Dreams Money Can Buy,” guest spots like “I’m on One,” “Tony Montana (Remix),” and “Round of Applause” 

Bill Simmons once called LeBron James the car wash “everything” package, saying, “You see an athlete get handed the ‘everything’ package maybe only five times in your life.” Drake is like the LeBron of rap (albeit with more hair), and he can seemingly do anything: rap, sing, craft projects, create a soundscape, and drop meme-worthy lines.

When Drake emerged on the scene in 2009 he was more than just a rapper with crossover potential—just like LeBron is more than a 6’8″ dude with a jump shot—he was a rapper with superstar potential. So Far Gone put Drake on the map in ’09, and his 2010 debut album, Thank Me Later, was released in a stacked hip-hop year. But Drake didn’t claim his championship ring until 2011 rolled around.

After the dust of 2010 settled, Drake unceremoniously started rolling out songs on his OVO blog. Every release, from “Dreams Money Can Buy” to “Club Paradise” to “Marvin’s Room,” instantly became an event—and some of the most discussed songs of the year. So much so that end-of-the-year Best of lists had to leave off Drake cuts, lest he overwhelm the lists by the sheer quantity of his quality output.

Drake was so hot he gave away that year’s summer anthem and one of his best songs ever to DJ Khaled (“I’m on One”) and it didn’t even hurt the quality of his album, Take Care. Coming late that year, his sophomore set showed that Drizzy had many skills but his greatest gift was his ability to internalize his struggles and make them universal. Call it “emo” if you like, but feeling regret over a lost lover, feeling proud of your accomplishments, and feeling like you’re the best but still have 10 years left is what we ought to expect from brash young men. With Take Care, we finally got to witness the full breadth of his undeniable talent. Suddenly, the throne was no longer for the taking. 

HONORABLE MENTIONS: Rick Ross, Jay Z, Kanye West
After ascending into the Best Rapper Alive conversation (to everyone’s surprise) the year before, Rick Ross became a powerhouse in 2011. Similar to 50 Cent in 2004, Ross didn’t put out a ton of solo material, but his Ashes to Ashes mixtape was released in the closing days of 2010 and carried into 2011 as he prepped Maybach Music Group’s Self Made Vol. 1.

And yes, it is still Jay before ‘Ye because even as Yeezy handled much of the Watch the Throne aesthetics and delivered some great verses, Kanye stepped aside as Jay bodied tracks like “Love You So,” “Welcome to the Jungle,” and “Who Gone Stop Me?” on his own. —Insanul Ahmed


 

2012: Drake

Illustration by Dale Edwin Murray

CREDENTIALS: 2011’s Take Care, barrage of guest verses: “Stay Schemin’,” “No Lie,” “Amen,” “Pop That,” “Fuckin’ Problems”

Even in an off year, Drake was on one. Take Care dropped late in 2011, so Drizzy was able to ride excellent singles like “HYFR,” “Take Care,” and “The Motto” in 2012, which made him a consensus pick for Best Rapper Alive honors by themselves. And even without those songs Drake was still an omnipotent force in hip-hop who dominated the rap conversation.

Jay Z once boasted, “For the right price I can even make yo shit tighter.” In 2012, Drake didn’t just make people’s songs tighter, he became a kingmaker. Drizzy unleashed one monster guest verse after another and gave away Billboard hits that introduced buzzing artists to a wider audience. Rule of thumb: You’re definitely in the Best Rapper Alive conversation if people will listen to any artist’s song just because you’re on it. And if you can make any song you’re on a possible anthem, then you probably are the Best Rapper Alive.

There’s a certain arrogance to the way Drizzy effortlessly bequeathed bangers to 2 Chainz, A$AP Rocky, and French Montana as if he had an endless stash of hits to give (who knows, maybe he does?). To understand his impact, consider that even throwaway lines like “Good ain’t good enough” sparked intense debate about perceived shots at G.O.O.D. Music. More importantly, consider that if Drake had strapped together all his major guest verses and added a couple of strong solo cuts, he would’ve had a third album better than most rap releases last year.

Honorable Mentions: Kendrick Lamar, 2 Chainz, Rick Ross
We have no knock against Kendrick Lamar but are obliged to point out that he was relatively quiet for most of 2012 before dropping good kid, m.A.A.d. city. However, last year more and more fans got hip to his stellar 2011 release, Section.80. Still, most were left wondering if K-Dot could pull off a classic debut. But more on that later.  

Meanwhile, 2 Chainz’ momentum from 2011’s T.R.U. REALigion hit its mainstream peak in 2012 as casual fans got hip to “Spend It.” Chainz also went on a guest verse killing spree, which reached its climax when he spit the verse of the year on G.O.O.D. Music’s “Mercy” and had Kanye telling him to start charging 100K for a 16. You know you’re having a special year when you not only spit the last verse on the premier posse cut but Kanye is the one who throws up the alley.  

Although Rick Ross’ album God Forgives, I Don’t debuted at No. 1, it failed to deliver the goods. Not that it really mattered. Ross still ran the rap game with an iron fist and gave us Rich Forever, one of his best overall projects, at the top of the year. Still, for the first time since 2009, it felt like Rozay’s reach wasn’t continually expanding but contracting ever so slightly. —Insanul Ahmed


 

2013: Kendrick Lamar

Illustration by Dale Edwin Murray

CREDENTIALS: 2012’s good kid, m.A.A.d cityguest verses for A$AP Rocky, Emeli Sandé, Young Jeezy, Jay Z got on the remix for “Bitch Don’t Kill My Vibe” 

Kendrick Lamar spent most of 2012 crafting his masterful debut album, good kid, m.A.A.d. city, before dropping it toward the end of the year. The release of good kid cemented Kendrick’s status as the Best Rapper Alive and earned comparisons to other legends who jump-started their careers with unforgettable major-label debuts. It wasn’t just a great album, it was a great conceptual album with a storyline throughout—a Herculean hip-hop feat.

As the critical praise poured in and K-Dot fans supported their artist—a music-biz mantra that’s more often said than followed—a mainstream audience slowly started to appreciate this West Coast rapper with left-field sensibilities to the point where hip-hop as a whole started looking at him differently. Nowadays, any 16 Kendrick spits—whether it be on an A$AP Rocky record or a random Dido feature—is worth everybody’s attention. Kendrick’s breakthrough comes at a time when rap fans are inundated with new rappers who overpopulate the blog posts; the few who are worth the time rarely (if ever) fulfill the promise of their initial offerings. But Kendrick lives up to all the hype. 

His current statue isn’t best explained in his raps but by an image: The cover art to the Jay Z-assisted “Bitch Don’t Kill My Vibe (Remix)” featured a young Kobe standing next to an aging Jordan. No one thought the analogy was far off. Time for everybody to bow down to King Kendrick Lamar (ya bish)!

HONORABLE MENTIONS: Drake, Danny Brown, 2 Chainz
The year is still young. Will K-Dot’s reign on top be shorter than leprechauns? For Drake, once again the throne is for the taking. His third album is on the way and songs like “Started From the Bottom” and “5 AM in Toronto” show that he can still turn it on like a light switch whenever he fancies.

At the other end of the spectrum is Danny Brown, who has little mainstream recognition but has slowly built himself into a premier underground rapper. Fans continue to catch on to his 2011 album, XXX, and he keeps slaughtering guest spots. 2 Chainz is still riding high off the success of his debut album and newfound fame—the question remains if he can maintain his momentum. —Insanul Ahmed


 

2014: Nicki Minaj

Illustration by Dale Edwin Murray

CREDENTIALS: The Pinkprint, a stream of remixes and loosies, first female rapper in 56 years to have four No. 1 singles on the Billboard Hot R&B/Hip-Hop Songs chart

“Now it’s me in my time, it’s just me in my prime.” That was the lie Nicki Minaj sold listeners on “I’m the Best,” the opening song on her 2010 debut album, Pink Friday. She was unmistakably good at the time, dropping one of the year’s best, if not the best, verses on Kanye West’s “Monster.” But Pink Friday was not a “mixtape Nicki” album, some one-note exercise in rappity-rap that could silence those who questioned her right to exist alongside her Cash Money brethren. Pink Friday … Roman Reloaded wasn’t that either, nor was The Re-Up, and even The Pinkprint refused to stay in a rap-only lane. Yet if by the end of 2014 you were still dissatisfied with Minaj’s rap output, still caught up waiting for the return of the mixtape messiah, then you just weren’t listening.

The Nicki Minaj who showed up to 2014 was battle-ready. Early on she took Young Thug’s “Danny Glover,” added bars as insulting as they were clever—“Hell of a livin’, you bitches on chitlins/When I come out of my mansion I sprinkle some bread to the pigeons”—and gave a second wind to a song from 2013. The vitriolic “Lookin’ Ass” was like duct tape over the mouths of anyone still crying for “mixtape Nicki,” and she hit with a closed fist on “Chiraq,” her flow low and measured. Even her sweetness was merely a means to hide something cantankerous as she nearly baby-talked the line “Wonder when they bite me/Do these bitches’ teeth hurt?” on the remix to Rae Sremmurd’s “No Flex Zone.” And of course, lest her lines were not enough to convince you that her value as a rapper had gone up, she had numbers for you, as she upped her “50K for a verse” on “Monster” to “$250,000 for a verse” on the remix to YG’s “My N***a.”

Minaj had already released an album’s worth of material by the time The Pinkprint came out in December, yet she still had more to say. On her third album, she balanced her talent boasts and sex metaphors with details of her broken relationship and family concerns. Yes, the majority of the hooks on these songs were sung, as most hooks are, and she was joined by pop artists like Beyoncé and Ariana Grande, but Minaj used her verses to flaunt her versatility as a rapper. And instead of accomplishing that with fake voices and other gimmicks, she did it with varied flows, ranging from sing-song to pummeling, and lines as personal as they were provocative. She could go as pop as she wants, but for Minaj, it all returns to rap. Who knows what’s next, but let 2014 be remembered as the year Roman retired, the wigs stayed in the box, and everyone learned that “mixtape Nicki” wasn’t back—she had never left. —Christine Werthman

HONORABLE MENTIONS: Drake, Young Thug, Killer Mike
While Nicki controlled the year with the buildup to her album The Pinkprint, her Young Money counterpart Drake did the same with nothing more than the OVO SoundCloud. Throughout the year Drake would swoop in, drop a new song (or several), and basically nothing else in hip-hop would matter for the next few days. Drake confidently enjoyed another year of his prime by effortlessly communicating success (and its perils) with candor and wit.

In 2014, Young Thug went from a rapper to watch out for, to the guy who might have his career derailed before it could even begin, to a full-blown star. As soon as 2013 songs “Danny Glover” and “Stoner” cemented themselves as early 2014 anthems, complicated label issues threatened Thug’s ascent. Thankfully, Birdman stepped in, Rich Gang was formed, and Thugger ruled the summer with his first Top 40 hit, “Lifestyle.” Although Rich Gang’s Tha Tour Part 1 is the full-length project to go along with all the buzz, it doesn’t capture Thug in all his glory (“Lifestyle” isn’t even on it). To understand Thugger’s appeal look no further than his verse on T.I.’s “About the Money.” The verse is much like Thug himself—wildly original and bursting with offbeat energy—and culminates with the typical Thuggerism: “I’m going fishing with these little bitty shrimp dips.”

He didn’t have the radio hits, club anthems, or nearly as much output as the aforementioned artists, yet Killer Mike was one of the most important voices in hip-hop. It’s not that Mike was that much better a rapper this year than in years past—he’s always been good. However, the stars finally aligned for critical darlings like Run the Jewels thanks to lackluster major label rap releases. With the #BlackLivesMatter movement taking off with nationwide protests against an unjust justice system, Mike’s furious delivery and intricate rhyme schemes became the soundtrack for a revolutionary mindstate. —Insanul Ahmed


 

2015: Drake

Illustration by Dale Edwin Murray

CREDENTIALS: Two No. 1 debuts (If You’re Reading This It’s Too Late, What a Time to Be Alive with Future), first-ever Grammy-nominated diss track in “Back to Back,” “Hotline Bling” highest-charting solo single (tied with “Best I Ever Had”), launched OVO Sound Radio on Beats 1, guest verses on “Blessings,” “Where Ya At,” “R.I.C.O.,” “100”

“I need acknowledgment. If I got it, then tell me I got it, then.” Well, Drake, as far as 2015 is concerned, you had it. Those bars come from a song on What a Time to Be Alive, the second surprise “mixtape” he dropped this year via Apple, with whom he closed a deal that netted him a reported $19 million haul and a bi-weekly radio show streamed to dozens of countries. It’s been a blockbuster year for the Boy for sure. And that’s without mentioning the rap beef that completely dominated the culture for a week and a half last summer and served as the centerpiece for quite possibly the biggest year of his career.

Months prior to Meek Mill’s attack on his credibility, Drake would release If You’re Reading This It’s Too Late, a mix-album that overall contains a marked increase in aggressive content. In retrospect, “Worst Behavior” was the backdoor pilot to this sneering 6ix God among men. What’s irking him? We may never know, but listening to songs like “No Tellin” post Meek beef, his attitude is eerily prophetic. “I gotta keep watching for oppos, ’cause anything’s possible/There’s no code of ethics out here, anyone will take shots at you.” It’s like he knew a guy he’d just graced with a big feature verse for the second time would do a complete 180 and call him out for violating the one thing that matters in hip-hop: his authenticity. The accusation was shocking but more so was the imminent validity. The ghostwriter in question does exist; he is credited all over IYRTITL

Instead of copping pleas, Drake more or less copped to the accusations, dropped a laser-sharp diss track, and absorbed the whole incident as validating energy. If Drake was phased, we never saw it. The biggest rap star in the world shrugged a potentially damaging scandal off and added a new layer of invincibility to his armor. “You all looked in my face and hoped you could be the replacement.” Well, not so fast. “Back to Back” is the diss track that many weren’t sure he was capable of, biting in its “Takeover”-esque factual derisions yet crafted so precisely to be an undeniable club banger. And then quite casually, in the midst of an alpha male chest-thumping and questions of his viability, Drake dropped “Hotline Bling,” a song that was so undeniably Drake, and took it all the way to No. 2 on the charts.

But let’s get back to the bars. We may never know the specifics of Drake’s writing process, but if one thing out of the summer’s controversy was crystal clear, it was confirmation that Drake’s final touch is intangible. He’s become the arbiter of his era—a new Drake release brings with it an onslaught of new lexicon, inescapable across social media and even in regular conversation. Squads turned to woes. Cellphones don’t ring, they bling. His feature verses dominate even when others match his technical skill (see “Blessings”). And he’s approaching Jay Z levels of being able to ride any sonic wave and make it his own, word to the mutually beneficial aforementioned WATTBA, which was almost a 100 percent case of Drake adopting Future’s aesthetic. Future had a stellar year—but Drake gave him a plaque, on cruise control, no less. It’s quite clear who the Big Homie is. As artists push hip-hop to new soundscapes, Drizzy is displaying an efficiency at adapting, co-opting, and refining them for maximum appeal, all while he continues to push his own.

Maybe that explains why, much like Kanye once said of Shawn, with Drake, you only saw the wins this year more than any other. “Back to Back” muted the ghostwriter talk all the way to the Grammys. Old foes bowed to him. Potential new ones are thinking twice. And he still hasn’t even dropped the project he’s comfortable with officially designating an album yet. Drake didn’t just hit an undeniable if not surprising peak in 2015—he became borderline infallible. The 6ix God ascended to Mount Olympus. How far away he is from the sun is anyone’s guess. —Frazier Tharpe

HONORABLE MENTIONS: Future, Kendrick Lamar, J. Cole
On Nov. 12, Future took the stage on Jimmy Kimmel Live and performed “Blow a Bag” and “Where Ya At.” It was odd timing as the album the songs are featured on came out in July. The performance with a live band proved muddier than expected, but the audience surprisingly didn’t mind or care and rapped every word back to him. The message couldn’t have been any clearer: Future is once again a star. All it took was a run that stretched back into 2014, featured three exemplary mixtapes with his closest and best collaborators, a No. 1 album that bested all of them, and another one-off project with Drake that all but hushed any lingering doubts about his prolificacy. Future had become a monster just as he predicted. He didn’t release, nor was he attached to, any pop-leaning, love-tinged singles. Instead all he released was therapeutic id. One of his best songs, “March Madness,” has him belting about having sex with women he really didn’t want to bed all because he was high as a giraffe’s ass. Other songs had him detailing that the reason he buys jewelry that mimics constellations and makes it rain when he’s in a club is to simply “hide the pain.” It’s all deep shit that, in the hands of any other MC, would make for super downer music. However, Future made us turn up all year long.

The only rapper talked about as much as Drake or Future in 2015 was Kendrick Lamar. He followed up his critically acclaimed major-label debut with, well, another critically acclaimed major-label album. Much has been written about To Pimp a Butterfly and the response the album garnered from fans, critics, DJs, and other musicians. If TPAB wasn’t the best rap album of the year, it’s tough to argue that it wasn’t the most important. It’s perhaps the most ambitious rap album of the past half decade. No other album this year made us look into ourselves as deeply or as far outwardly. It questioned nearly everything (blackness, whiteness, religion, social responsibility), which in turn made us question everything: the role of rappers, the role of rap music, respectability politics, the role of music press, the idea that art can be at once great and distasteful. The album cast a shadow over the entire year, out of which came one of 2015’s brightest gems: “Alright.”

Unlike the aforementioned three, J. Cole was rarely talked about this year. His third album, 2014 Forest Hills Drive, dropped in December of last year, and despite failing to birth any singles as big as Born Sinner’s “Power Trip,” it managed to sell 371,000 in its first week, notching Cole his third No. 1 album. Going into the new year, J. Cole embarked on a three-pronged global tour as headliner with Big Sean, Jeremih, and YG in tow. Elsewhere in 2015, Cole hopped on the official remix to Janet Jackson’s long-awaited comeback single, was asked by A Tribe Called Quest to remix “Can I Kick It?”, finally previewed what an album with Kendrick might sound like by dropping twin freestyles on Black Friday, signed two new artists to his Dreamville imprint, and released the label’s second compilation album. To top it all off, he signed a deal with HBO to air a documentary about his momentous tour. Without dropping a solo project in 2015, Cole managed to make more moves than nearly everyone save for Drake. Not bad company to be in. —Damien Scott


 

2016: Chance the Rapper

Illustration by Dale Edwin Murray

CREDENTIALS: Coloring Book, “Ultralight Beam,” live performances on Saturday Night Live and at the ESPYs, Magnificent Coloring Day Festival, staying independent

The good guys are supposed to be boring.

Chance the Rapper opens Coloring Book with a declaration: His life is good. He’s got a girl, and a child, and he’s happy. He bellows, almost embarrassingly earnest, about what he has to be thankful for. It’s triumphant and euphoric, over brass backing and the cooing of mentor Kanye West.

This shouldn’t work. Great art, we’re told, is rarely made by the good guys, the happy or the content. Ambition isn’t measured in what you have, it’s striving for what you want. Hip-hop is for those strivers, and braggadocio is rarely applied to things so pedestrian. Unless you’re Chance.

I’m not pointing this out to suggest something as anodyne as Chance’s potential importance as a role model, or the part joyous music can play while the world burns around us. Instead, Chance’s persona is impressive because Chance has created a world for himself, out of the unlikeliest of parts, and 2016 was the year we all began living in it with him. He went from outsider to the center of the rap universe. He had the best verse of the year (on “Ultralight Beam”), arguably the best full-length—I mean, “mixtape”—and seems committed to a level of artistry few can match time he performs. And he did it while remaining his own goofy, good-hearted, Christian self—an archetype we haven’t seen in hip-hop before, and an innovation in and of itself.

The sound of Coloring Book—and of Chance the Rapper, writ large—is one of openness. He’s excited about his life, and wants you to be excited about your life, too. But, more than that, he’s trying to bottle up that feeling. He’s trying to evoke exactly what his particular brand of happiness—one colored by empathy and nostalgia as much as pure moment-to-moment joy—feels like musically. And over the past few years, he’s come thrillingly close.

He’s carved a sound—major chords and warm keyboards and stuttering drums—that’s entirely and recognizably his own. Coloring Book didn’t arrive fully-formed; Chance has been shaping his unique brand of music since 2012’s 10 Day, refining what his artistry means and sounds like with his close-knit band the Social Experiment for years. This album, though, was where everything cohered. His rapping is instinctual, bounding from carefully measured measured bars and wordplay to rapturous and guttural expressionism. Not since Kanye West has a rapper so plainly attempted to put every feeling they had into their music.

In the process, he’s emerged as one of the savviest music industry players in an unstable environment. In 2016, several artists used the still-nascent streaming economy to their advantage, getting ahead of the sea change the music industry’s long been struggling with. Drake signed up with Apple Music, getting millions of dollars and billions of streams in the process. Frank Ocean, with some deft maneuvering that’s remained largely under the table, slid his way out of his label contract and released Blonde independently, for which streaming accounted for most of its listens. Chance, too, is at the forefront of a new kind of music industry—but he was the only one to predict it first.

For likely close to half a decade, Chance has been fending off label offers, even when the career path seemed hazy and the potential for failure seemed, to everyone but him, great. Instead, he was the first to figure out how the artist succeeds with the internet, rather than in spite of it. His other releases were completely independent, and his latest came with a partnership—like Drake’s and Frank’s—with Apple Music, which in its ambitions to corner the streaming market has begun operating as a de facto Medici family for artists like Chance. If that deal were to dry up tomorrow, though, Chance has proved he is nimble and inventive enough to handle any changes, and has a rabid fanbase that will follow him anywhere he chooses to go. It’s not Jay Z-style moguldom; it’s something more modest than that. Something we haven’t seen before. —Brendan Klinkenberg

HONORABLE MENTIONS: Q-Tip, Kendrick Lamar, Young Thug
In Sept. 1991, Q-Tip rapped that “the job of resurrectors is to wake up the dead.” He delivered the line in the same verse, on “Jazz (We’ve Got),” that saw him explain “the aim is to succeed and achieve at 21,” which is how old he was at the time. Twenty-five years later, at 46, Q-Tip brought the members of A Tribe Called Quest together to record a new album. During that process, in March, founding member Phife Dawg passed away. But Tip and Jarobi and Ali Shaheed Muhammad didn’t forget their jobs, and in November they released We Got It From Here…Thank You 4 Your Service, the final Tribe album. They resurrected the dead.

The album is a miracle, in large part because of Tip’s rapping. In his post-Tribe solo work he explored the possibilities of a more jazz and scat-inflected style, and the results sounded less written and more like tossed off freestyles than the brilliant displays of rhyme found on those early Tribe albums. Not here, though. He obviously had things he needed to say—about his country, about music, about aging, about friends, present and lost—and his lyrics sounded more deliberate and calculated than they had in years. This focus resulted in finely crafted verses like his contribution to “Lost Somebody,” in which he memorializes Phife and tries to explain the sometimes coarse texture of their long relationship. “Malik, I would treat you like little brother, that would give you fits/Sometimes overbearing though I thought it was for your benefit,” he raps, nearly out of breath but still enunciating. As youth-driven as hip-hop is, Tip’s performance in 2016 showed that it’s possible to make adult rap, sober and frank, that’s just as urgent and vital as the energetic displays of the genre’s youngest innovators.

Kendrick Lamar didn’t release career-defining work in 2016, like he did in 2015 and 2012, with To Pimp a Butterfly and good kid, m.A.A.d city, respectively. Instead, Untitled Unmastered, a rough collection of apparent studio leftovers, felt of a piece with the storm of jazz and American turmoil that produced Butterfly. Many of the songs were studio-cemented versions of live late-night performances; many of those songs were brilliant. They left no doubt that Kendrick is one of the best rappers in the genre’s history, but they didn’t deepen his story or lead the listener down a new, surprising path.

Elsewhere, he contributed verses to songs from Beyoncé, Danny Brown, A Tribe Called Quest, the Weeknd, Travis Scott, Kanye West, DJ Khaled, Maroon 5, Sia, BJ the Chicago Kid, and Isaiah Rashad, among others. Of those, “Really Doe,” “Goosebumps,” “No More Parties in L.A.,” “Holy Key,” and “Wat’s Wrong” were most deserving of praise, but none felt essential. It’s hard to imagine that he’d perform any of them during a show of his own in five years, the way certain guest features of, say, Jay’s have penetrated his solo catalog. In some ways, Kendrick Lamar was in cruise control in 2016. But what was startling is that his cruise control output now matches other rappers’ career-making years.

Young Thug may never be the best rapper alive for as long as he raps, but that’s in keeping with his artistic mission. Unlike Kendrick Lamar, who raps at a scholarly level, armed with history and precedent, Thug raps to complicate the act itself. What he does under the banner of hip-hop—toying with song structure, exploding his voice—prompts critics and listeners to coin words and subgenres. Still, in 2016 he released some of his most streamlined projects to date. Slime Season 3 and Jeffery in particular are compact machines, with so many strange twists and turns jammed into eight or ten track releases, like the exposed motherboard of a pocket-sized device. Songs like “With Them,” “Drippin,” “Webbie,” “Kanye West,” and “Pick Up the Phone” are crammed with creative turns of phrase, off-the-wall flows, and brief moments that would be hooks for less adventurous artists. There’s no telling if this year will go down as the first sign of Thug trending toward more steady, stabilized musical output, or if his focus and stability last year was itself an anomaly. That sort of unpredictability is very much keeping in the spirit of Young Thug. —Ross Scarano


 

2017: Kendrick Lamar

Image via Complex Original

CREDENTIALS: No. 1 album debut, first solo single to hit No. 1, four Grammys

“To be the man, you got to beat the man.” — Ric Flair

Depending on how you viewed it, To Pimp a Butterfly was one of two things. To most, Kendrick‘s third full-length was the moment in which he bucked the mainstream and decided to follow his vision to create an abrasive, yet important, piece of art that spoke viscerally about the issues he believed to be afflicting the group of people with which he most closely identified.

To others, it was a tacit admission that, up until that point, when it came to creating popular rap music, he just wasn’t up the task. As much as TPAB was discussed and debated—much to the delight, we’re sure, of Kendrick, who said the album would wind up on university syllabi—it didn’t make much of a dent in the marketplace. It went platinum, but it sold less than Good Kid, M.A.A.D. City, and only one single managed to crack the top 40 of the Billboard Hot 100 chart.

For comparison’s sake, that same year Drake dropped two albums, each debuting at number one, each pregnant with hits that would dominate the charts, radio, playlists, and commercials for the entire year.

To Pimp a Butterfly and the album of outtakes that followed it were such aberrations from the center of rap that many wondered if Kendrick would ever return. Would he even continue to rap? Would he strike out as a jazz fusion artist? Would he take up spoken word full time? Would he ever answer the shots taken at him by Big Sean and Drake? Would he focus his time on more pressing issues and, by default, cede the crown to one of the aforementioned competitors? Did he even give a fuck about being the best rapper alive?

After a varied series of guest appearances, on March 23, 2017 we finally got our answer via “The Heart Part IV,” on which Kendrick addressed his doubtful, slick-talking peers, comforted his worried fans, and staked his claim as the king.

I put my foot on the gas, head on the floor
Hoppin’ out before the vehicle crash, I’m on a roll
Yellin’, “One, two, three, four, five
I am the greatest rapper alive”

Not only that, he announced that he was coming right back with another album that would further solidify his place in the game. And DAMN. did just that. This isn’t another experimental project meant to be debated and discussed in barbershops and on rap forums. DAMN., with production from Mike-Will Made, Sounwave, DJ Dhahi, 9th Wonder, and the Alchemist, and MCing from the legendary DJ Kid Capri, is meant to be bumped everywhere you listened to hot shit. It literally has something for everyone.

To run rap, you have to create music that applies to a multitude of scenarios and situations. You can’t be the best rapper alive if all you make is music that’s meant to be bumped in headphones. Or that only sounds good at ear-piercing decibels. Or lyrics that are better read on computer screens than recited back to you by rabid fans. Kendrick had all of that, and more. “HUMBLE.,” the first single from the album, and Kendrick’s first solo number one song, was a bop-inducing ditty that was immensely rappable thanks to its simple earworm of a chorus. It was like a photonegative of “The Blacker the Berry.”

Even more remarkable was that Kendrick seemingly conceded very little—if anything—creatively to make this album (which also debuted at number one) work. Yes, Rihanna and U2 are on the album, but it still features the same heady computation of the world and its inhabitants and institutions as heard on TPAB. Only this time the beats are banging in a way that’s closer to the center of rap. Or, put another way, they’re productions you could imagine his competition vying to use.

Sure, DAMN. could be seen as a tacit admission that the direction he had hoped to explore with his previous work wasn’t as commercially viable as he hoped. Or it could be seen as him deciding to follow his ambition to beat his contemporaries in their own arena. No matter how you view it, Kendrick Lamar proved himself to be the best rapper alive. —Damien Scott

HONORABLE MENTIONS: Jay-Z, Cardi B, Future

When it comes to pure artistic achievement, there was only one person sparring with Kendrick for the title of Best Rapper Alive last year. Jay-Z, weary and wiser for it, returned with an album that had no right to be the masterclass that it is. 4:44 doesn’t have the number one hits, the dazzling pyrotechnics, or the naked competitiveness that Kendrick brings to bear on DAMN. Instead, Jay acts his age—something we’ve never seen before, from any rapper. The result is a focused statement from a man trying to get you to listen and, more importantly, understand. Much was made of this being Jay’s apology album—it was, but it was much more than that. It’s the kind of album artists can usually only make at the beginning of their careers, jam-packed with every thought careening around their head, a definitive personal statement with the air of a conversation. In this case, you listen because it’s album number 13, and he’s not supposed to have anything left to say.

If Jay was interested in showing off he’s made it clear that he could still give anyone in the game—Kendrick included—a run for their money. Instead, he opted to make songs that sigh instead of roar. It was the right decision.

While K. Dot and Jay circled rap’s best album, Cardi B loudly dominated 2017. For those really in the know, this might have been expected. She’d long been the center of attention, mapping out a path to success from a strip club to Instagram to TV. Her leap to music was audacious, but it made sense that she would eventually reach new heights. For the uninitiated, Cardi B emerged, fully-formed, into a universe that she seemingly controlled through sheer force of will and an elementally magnetic personality. She reminded us that rap is a game of characters. Outsized, real figures, and it’s there that Cardi B truly excels. It’s impossible to stop watching her—she’s compulsively relatable, outspoken to a fault, and is something of an apex predator in the Instagram Era of rap personalities.

Of course, that would be nothing without good music. The jump from celebrity to rapper—a real jump that amounted to more than flash-in-the-pan attention—is a risky, improbable one. Cardi B has made it, sure-footed, thanks to a concentrated, three minute and 44 second-long distillation of her appeal called “Bodak Yellow.” It was a breakout hit—inescapable in New York for the entirety of the summer—eventually reaching number one on the Billboard charts (and unseating Taylor Swift on its way). More impressive than its commercial success, though, was how confidently it was pulled off. Despite quibbling claims of stolen flows (a kind of borrowing that’s both foundational to hip-hop and nodded to in the song’s title), “Bodak” is the Cardi show from start to finish. The song is stunningly charming and even more catchy—it’s Cardi to the core, which is why it achieved the success it did. “Bodak Yellow” was both an introduction and definitive statement, and the rare debut smash hit that serves as an announcement, not a career peak.

While Cardi’s rise took most of 2017 to gestate, Future opted to announce his presence straight out of the gate. Always a prolific studio rat, known for resuscitating his career by furiously distributing street rap that was better than any of his peers’, the surprise release of FUTURE was not actually a surprise. That’s what Future does: drop great music on a whim. What was surprising was what people latched onto as the album’s biggest hit: “Mask Off,” a pan flute-led, laconic piece of trap music that set off thousands of memes and more parties. What was even more surprising happened the week after FUTURE, when Nayvadius dropped HNDRXX.

If Future had made the prospect of a surprise album something closer to an expectation, he blew the concept out of the water when he did it twice in two weeks. More impressive than the sheer productivity, though, was how assured the two projects were. This wasn’t a song dump, generated to flood the market, but a calculated attack on two fronts. The design became clear when the projects were laid out together: FUTURE the brutalist, scorched-earth piece of bass-boosted antagonism that took Future’s hard-won persona to its logical extreme, and HNDRXX the formally inventive peeling back of layers to hint at some empathy behind the mirrored sunglasses, as well as an artistic path forward for one of rap’s best songwriters. —Brendan Klinkenberg


 

2018: Pusha-T

CREDENTIALS: Best Rap Album Grammy nomination for DAYTONA, Complex’s Best Album of 2018, “The Story of Adidon”

Then David said to the Philistine, “You come against me with sword and spear and javelin, but I come against you in the name of the Lord Almighty, the God of the armies of Israel, whom you have defied. This day the Lord will deliver you into my hands, and I’ll strike you down and cut off your head. This very day I will give the carcasses of the Philistine army to the birds and the wild animals, and the whole world will know that there is a God in Israel.” – 1 Samuel 17:45-46

David slayed the giant Goliath with fearlessness and a stone. We all know the story, whether we’ve read the Bible or not. It’s a reference we lean on whenever an underdog does the unthinkable. Finally, after years of baiting rap’s biggest star, Pusha-T battled Drake and won. Except those of us who had been following Push’s career since we banged the “Grindin’” beat on lunch tables weren’t surprised. The Virginia-by-way-of-the-Bronx MC has been an elite lyricist for decades, never losing a step or forgetting the rules of the game. Even if those who come down from their ivory towers and try to dictate those rules whenever it suits them (as Drake attempted to do) are constantly moving the goalposts.

What’s ironic about Push’s year in 2018 is that “The Story of Adidon” was just icing on the cake—or at least that’s what hindsight tells me. DAYTONA is flawless, a seven-track opus made specifically for those in the know. It’s his Reasonable Doubt. His third studio album is straight to the point like his raps, loaded with quotables that would’ve been highlighted in The Source, had the project come out two decades ago. Kanye’s production serves as the organ player to Push’s coke-fueled sermons. No song on the project embodies that dynamic better than its most underrated track, “Come Back Baby.”

I was lucky enough to hear this particular song early. I was in my motherland of Puerto Rico for the first time in my life. We sat in the parking lot, blowing it down, drunk, with bellies full of mamposteao, when the homie decided to give me a sneak peak. I shit you not, I felt like I was in church, and the weed began to smell like the incense in a thurible. Almost a year later, that King Hannibal gospel/funk sample still brings me closer to God. But Push thinks more highly of “Games We Play.”

“I think ‘Games We Play’ is the best hip-hop song of 2018,” he tells Complex after learning he’s been crowned 2018’s Best Rapper Alive. “That is the best pure hip-hop record of 2018, by far. I don’t know if there’s a better marriage of beats and lyricism.”

Like every rapper of his ilk, King Push has never been humble when it comes to his bars. And he’s never been shy about throwing shots at your favorite rappers in the name of sport.

He lured Drake for years, most notably with the 2012 subfest that was “Exodus 23:1,” where he came at Drake and Lil Wayne for being led astray by Birdman, two years before Weezy called his longtime label boss out on Twitter.

“Contract all fucked up/I guess that means you all fucked up/You signed to one nigga that signed to another nigga/That’s signed to three niggas, now that’s bad luck/Damn, that shit even the odds now/You better off selling this hard now.”

The beef finally boiled over on the weekend DAYTONA dropped. Most of us thought nothing of the shots Push took at Cash Money on the album’s final track, “Infrared,” but Drake noticed, and finally took the bait. He fired back at Push on his release day with “Duppy Freestyle,” effectively shifting the conversation during DAYTONA’s rollout. Many jaws (including my own) dropped to the floor when we heard Drake’s vitriol. Never had he gone at another rapper the way he did Push on “Duppy.” Aubrey was sick of the ghostwriter shots and years of slick jabs at the hands of Terrence. Finally, Drake had removed the thorn in his side, swiftly swatting away a rapper who had been beneath him for nearly a decade, in terms of mainstream success.

And then, five days after the body shot that was “Duppy Freestyle,” Pusha returned, stone and sling in tow, and slayed Goliath with one of the most maniacal, strategic, and disrespectful diss records in recorded rap’s 40-year history. “The Story of Adidon” included multiple revelations, most notably that Drake had a secret child. As if that wasn’t enough, the cover art was an actual photo of Drake in blackface. And the “The Story of O.J.” beat was just…*chef’s kiss*.

“Adidon” hurt the Toronto rapper to his core, causing him to hit the eject button on an Adidas campaign centered around his son, go on HBO to spew propaganda, and allegedly offer six figures for any dirt he could find on Push. Goliath was brought back down to Earth, a humbling experience, to say the least. The sales are still there—they will always be—but the perception among rap fans who matter will be forever tainted.

Drake’s fall from grace was so embarrassing that it seems like, just a few weeks ago, he was still trying to gather intel on Push. Pusha clarified his tweeted warning (“You tried, you failed…I’m hearing you wanna try again”) by telling us, “Man, I think people got that tweet a little misconstrued. I don’t know why anyone ever said that was about music. I never said that.”

And with that, I leave you with this Bible quote from the Book of Exodus, Chapter 23, Verse 1:

“Do not spread false reports. Do not help a guilty person by being a malicious witness.”

The truth hurts. —Angel Diaz

HONORABLE MENTIONS: J. Cole, Drake, Travis Scott

2018 will be remembered as the year J. Cole took control of his own narrative. When the year began, teenagers at SoundCloud rap shows were still yelling “Fuck J. Cole” and making memes about his laundry rhymes. Then he dropped his most mature and complete work to date, KOD, an album that found Cole sharpening his pen while transitioning to the “big homie” phase of his career. A month later, he sat down for a conversation with Lil Pump, earning back some respect from the genre’s youngest stars (and quieting those “Fuck J. Cole” chants). Image intact, he set out to flip a longstanding myth that he’s a “no features” lone wolf who avoids collaboration. Jumping on songs with everyone from 6lack to Anderson .Paak, Cole made it clear that he can excel far outside the context of his own carefully constructed, self-produced albums. “OK no problem, I’ll show up on everyone album/You know what the outcome will be,” he rapped alongside 21 Savage on “a lot,” before flipping the script on everyone: “It’s got to the point that these rappers don’t even like rappin’ with me.” For years, we’ve known J. Cole could rap with the best artists on the planet, but in 2018 he finally shed some lingering stigmas that were holding him back. Now, it’s undeniable: J. Cole is one of the best rappers alive.  

In more ways than one, 2018 was a disappointing year for Drake. After coming out swinging with back-to-back No. 1 singles, “Nice for What” and “God’s Plan,” he seemed well on his way to a career year. Then he poked a bear (Pusha-T), and the world found out he was hiding a child. Instead of responding directly, he countered with Scorpion, a 25-song double album that didn’t live up to high expectations. But even in an off year, Drake dominated the charts and managed to make his mark on 2018’s defining moments: His name appears on seven of Complex’s 25 best tracks of the year. 2018’s greatest song, “Sicko Mode,” wouldn’t have been nearly as special if it weren’t for Drake’s gift of delivering immediately repeatable (and memeable) gems while dropping intricate subliminals that would provide fodder for wild Twitter conspiracy threads. Once again, he proved he has a better grasp than anyone of making music designed for internet consumption—even during a moment in which public opinion had swayed against him for the first time. In 2018, one thing became clear: We can never count Drake out.

The notion of including Travis Scott on a Best Rapper Alive list caused so much debate in the Complex office that we had to call an emergency meeting. What are the qualifications to be considered a great rapper in 2018? Should the honor go to a lyrically driven artist with an unmatched pen, like Roc Marciano? Or should innovation and overall song-making abilities hold just as much weight as intricate rhyme schemes? Bar for bar, no one is arguing that Travis Scott was the best lyricist of 2018, and he doesn’t fit in the neatly defined package of what many hip-hop traditionalists look for in their favorite rappers. But he embodies exactly what the best rappers have always been about: a relentless drive to push boundaries.

In a decade, when we think of the albums that defined 2018 and shifted the genre, we’ll think of ASTROWORLD. As the expensive, ethereal spirit of “Stop Trying to Be God” transitions into a mosh pit anthem on “No Bystanders” (which features some of the best rapping of his career), you have to stop and appreciate how Travis has taken the momentum from every artist who came before him on this list and spun it into something new. Throughout ASTROWORLD, he tips his hat to acts like Three 6 Mafia, Goodie Mobb, and the Beastie Boys while recontextualizing their sounds in a way that works within the Travis Scott universe. Washed in Auto-Tune and delivered with an emphasis on tone-setting, his vocals are used in ways that wouldn’t have made sense 10 years ago. Working in the parameters of a genre that was born from a need to make something new out of existing materials, Travis Scott is leading the way for another generation and shifting the idea of the skill set that making great rap music requires. For that, he’ll be remembered as one of the best rappers of 2018. —Eric Skelton


 

2019: DaBaby

Illustration by Dale Edwin Murray

CREDENTIALS: Baby on Baby, KIRK

In the opening weeks of 2019, Lil Nas X’s “Old Town Road” was picking up momentum on TikTok, Post Malone and Swae Lee had the highest-charting rap song in the country, and the early pick among industry experts for rap’s Rookie of the Year was a soulful young artist named YNW Melly. Every A&R in the country was desperate to sign the next melodic rapper, and the sound of hip-hop was evolving at an accelerated pace. But, as we all learned in physics class, for every action, there is an equal and opposite reaction. 

Unconcerned with the melodic trends of the moment, a fresh new face from Charlotte named DaBaby confidently zigged when everyone else was zagging. On March 1, he dropped a bomb with Baby on Baby, a 13-track project full of hard-hitting rap songs that knifed through a sea of sing-song rappers. Cut from the same cloth as traditional rap superstars like 50 Cent and Ludacris, who combined powerful vocal deliveries with oversize personalities, DaBaby emerged as a fully formed artist, armed with cartoonish catchphrases, witty songwriting, and a reputation for wildly entertaining music videos. 

Most importantly, he turned heads by simply rapping his ass off. We often throw around the word “urgency” when describing great artists, but DaBaby really raps like his life depends on it—he rarely has the patience to wait more than just a few seconds before barking his opening lines. Attacking beats like a heavyweight fighter who overwhelms opponents with repeated blows to the body, DaBaby hit listeners over the head with a barrage of cocksure one-liners that might sound ridiculous coming from a rapper with less tenacity. But when one of the most confident rappers alive says something like, “I’m in the rental truck sticked up like Walker Texas Ranger/I’m on my grind like fuck a bitch, I’ll get some pussy later,” you believe him. On Baby on Baby, he focused in on a few tried-and-true lyrical themes—his own sexual prowess, a ballooning bank account, and a scrappy refusal ever to back down from a fight—and spun out an endless stream of self-assured proclamations. He was really goin’ baby.

If he’d stopped with just one project, DaBaby would have likely ended 2019 as rap’s Rookie of the Year, but he wanted more. Heavyweights like Drake, Kendrick Lamar, and J. Cole were each taking the year off, so why not set his sights on 2019’s throne? First, he assumed his new role as the year’s go-to rapper for guest features (“Cash Shit,” “Under the Sun,” “Stop Snitchin,” “Hot Shower”). Then, working through personal turmoil that included the death of his father, DaBaby kept his foot on the gas and released another project, KIRK, just six months after he dropped Baby on Baby. This time, he used “INTRO” to showcase lyrical versatility, lowering his guard to write a deeply personal song about family tragedy and the complications of fame. The rest of the album presented an opportunity to pack in as many hits as possible. All 13 songs charted on the Billboard Hot 100, including the second-biggest song of his career, “BOP.” With KIRK, DaBaby proved he was able to repeat his first taste of success, blowing past any concerns of a sophomore slump, as he established himself among rap’s elite.

With the level of success that DaBaby saw in 2019, there were bound to be detractors. But the only real criticism, musically at least, came from listeners who argued that he often used the same flow. As he pointed out in interviews, though, “When you got a sound that don’t sound like nobody else and it’s brand new, you’ve got to feed it to ’em.” Sure, hits like “Suge,” “BOP,” and “VIBEZ” relied on similar vocal deliveries and rhyme schemes, but anyone who dug deeper in his catalog could see he had range. On DaBaby’s best guest verse of the year, “Under the Sun,” he ditched his signature ad-libs and bent his flow to match a more patient, soulful beat than we were used to hearing him rap over. And on the aforementioned “INTRO,” he pushed himself beyond his usual formula, both stylistically and thematically. Unbothered by the criticism, DaBaby later pointed out that he’s “laughing to the bank every week” and happily cashing checks from his winning formula.

Beyond the piles of money he stacked all year, DaBaby has another metric on his side: Billboard charts. He ended 2019 with 22 total Hot 100 entries, which is more than any other artist, regardless of genre. He also had two top 10 albums on the Billboard 200 (including one chart-topper), five gold records, and two platinum records. In an era where everyone is obsessed with raw data, DaBaby looks as good on paper as anyone. The Best Rapper Alive needs to be firing on all cylinders when it comes to impact, technical skill, cultural relevance, and overall quality of music, and DaBaby emphatically checked each box. He wasn’t just an exciting new face in 2019; he became an undeniable star with a bulletproof resume. —ES

HONORABLE MENTIONS: Young Thug, Benny the Butcher, Freddie Gibbs

In 2019, Thugger finally realized his potential when it comes to commercial success. After all the styles he’s influenced, the highly touted projects he’s dropped (including collaborations like Rich Gang: Tha Tour Pt. 1), and the number of bangers he’s put out since arriving on the scene, this was the year he finally earned his first No. 1 album. But commercial success never tells the whole story. So Much Fun was great because it was one of his most focused and cohesive projects yet, and the James Brown of rap was able to double down on his signature, forward-thinking style without making compromises. His influence on this era of rap was already undeniable, and now he’s getting his flowers. With more momentum behind him than ever, it seems we’ll be in for more classic material from Jeffrey in the upcoming years.

Next up is Benny the Butcher. What a run Griselda has been on, huh? They followed up a strong 2018 with an even better 2019 and Benny was the main catalyst. He’s no longer the group’s secret weapon like he once proclaimed himself to be, and Tana Talk 3 and The Plugs I Met saw him go toe to toe with lyrical heavyweights like Black Thought, Royce da 5’9,” Pusha-T, and Conway the Machine. The jewels he drops about his street tales are only comparable to JAY, Push, and Ross. But his bars aren’t as luxurious as those guys’—Benny comes from a different place. You can hear the pain and the wisdom in his delivery, and that’s the real reason the streets have connected to him and the Griselda crew the way that they have.

Gangsta Gibbs has now given us two gems alongside Madlib the Loop Digga, mixing his Gary, Indiana traphouse raps with the legendary producer’s penchant for crate-digging. Madlib either finds samples nobody has or flips the usual suspects in ways that haven’t been done before. Bandana was the year’s best rap album, front to back, and it brought lyrical content and a “traditional” hip-hop sound to the forefront. In this era of so many rappers chasing the trend of melodic, minimalist raps and the same Travis Scott-sounding trap beats, MadGibbs went the other way. Madlib’s production did Freddie proper by not drowning out or overpowering what he had to say, making Gibbs the star of the show. As each beat comes in, Gibbs cocks back and lets it rip with lines like, “Fuck the 40 acres and the mule, they gave us niggas the evils/Hot pots, spoons, and needles,” on “Palmolive,” and, “I done walked through hell in these size 12s/Speak it from my own mouth before I let the time tell,” on “Fake Names.” Freddie’s own life reflects the black experience, as his rhymes replaced the audio clips of black comedians and black power speeches Madlib has used in his many beat tapes. Freddie’s effortless style, coupled with Madlib’s production, has finally crossed over to the mainstream, and the game will be much better for it. —Angel Diaz

2020: Lil Baby

Illustration by Choper Nawers

CREDENTIALS: The most-consumed album of 2020 (My Turn), a two-time Grammy-nominated single (“The Bigger Picture”)

In early 2020, just a few years after Young Thug handed over a stack of cash and encouraged him to seriously pursue a rap career, Lil Baby sensed he was about to level up. After releasing seven projects between 2017 and 2018, he had pumped the brakes in 2019 and directed his focus on perfecting an album that would undeniably establish his place in rap’s highest ranks. Wasting no time in 2020, he dropped a pre-album single called “Sum 2 Prove” on the ninth day of the year, showing his hunger as he rapped about how “by time I get 40, I gotta be one of them greats.” Less than two months later, the album arrived, and he gave it a name worthy of the moment: My Turn. “I feel like everybody else had a lil’ turn,” he explained. “It’s my turn now.”

His intuition was right. Not only was My Turn the most commercially successful rap album of the year, it was the most-consumed album of any genre in 2020. Even traditional pop powerhouses like Taylor Swift couldn’t keep up with Lil Baby once My Turn arrived. Impressively, he accomplished this without bending to the whims of the pop ecosystem. Instead of going out and getting out-of-place guest features from the Adam Levines of the world in an attempt to chase streaming numbers, he put his head down and perfected his sound alongside a core group of inner-circle collaborators like Young Thug, Gunna, and 42 Dugg. He reached superstardom on his own terms.

There’s a reason My Turn was streamed more than any other album in 2020. Lil Baby makes music that works in all kinds of situations. If you put a song like “Emotionally Scarred” on at a party, his swift, catchy flow over Twysted Genius’ bass-heavy production will keep people moving. And if you play the same song in your headphones at home, you’ll pick up on the more subtle nuances of Lil Baby’s songwriting technicality, as he raps about cutting off all his friends and being there for his son. With a closer listen, his deceptively effective turns of phrase jump out at you, like, “I can’t move around without tools, these n****s loose screws.” And in an exhausting year like 2020, lines like “I’m tired of being tired of being tired” turned out to be even more relatable than he might have imagined when he first wrote them.

In a year dominated by COVID-19, a time in which everyone’s plans were flipped upside down, Lil Baby managed to be remarkably consistent. After releasing My Turn in late February, he and his team devised a plan to keep dropping singles, music videos, and guest features throughout the year. He even pulled off the rare feat of releasing a deluxe version of the album that was actually worth listening to. It was highlighted by the 42 Dugg-assisted cut “We Paid,” a top-10 entry on the Billboard Hot 100 chart that received critical praise and even inspired an enthusiastic tweet from Tyler, the Creator, who described it as “the core of rap music.” He also dished out over 20 guest verses, jumping on songs with everyone from Pop Smoke (“For the Night”) to Lil Wayne (“I Do It”) to Future and Drake (“Life Is Good (Remix)”).

“I consider myself a right-now rapper,” Lil Baby recently told The Breakfast Club. “Most of the time, my music is going to be about what’s going on right now.” True to his word, four months after releasing My Turn, he dropped Complex’s pick for the best song of 2020, “The Bigger Picture,” a track that was released in the midst of nationwide protests calling for justice after the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and many other Black people. The overtly political nature of the track surprised some casual fans, but it wasn’t as strong of a departure from his other material as many may have thought. Lil Baby has always reflected the reality of society through his own autobiographical stories, touching on themes of racial profiling on earlier songs like “Catch the Sun.” As he told Vanity Fair, “Damn near every song I speak on the police or police brutality. I’m a product of that before George Floyd, before rap, before anything.”

During an interview about being named the Best Rapper Alive, Lil Baby told Complex he thinks Lil Wayne is the best rapper of all time. That shouldn’t come as a major surprise to anyone who has been keeping tabs on Lil Baby’s career, as he follows in the stylistic lineage of rappers like Wayne and Young Thug. With each project, though, Lil Baby has further carved out his own lane. Sanding off some of Thug’s wild eccentricities in favor of a relatively more direct and to-the-point songwriting approach, Baby has developed his own unique style and perspective in a short amount of time. He has honed a dexterous storytelling style that sets him apart from his influences, proving that he’s no longer just a promising upstart in the shadow of heavyweights. Standing on his own footing as one of rap’s newest superstars, he’s now positioned to put on his own protégés, like 42 Dugg and Rylo Rodriguez.

Less than five years after starting to rap, Lil Baby is only getting better. Speaking with Complex, he revealed, “I still don’t feel like I’ve mastered my craft, even with My Turn,” adding, “I’m still in the learning process.” We might just be seeing the beginning of Lil Baby’s dominance. No matter what happens from here, though, his run in 2020 will always be remembered as a true breakthrough moment when he reached the heights of rap success. However you want to look at it, Lil Baby was the best rapper of the year. —Eric Skelton

HONORABLE MENTIONS: Freddie Gibbs, Lil Uzi Vert, Benny the Butcher

Before the release of Alfredo, Freddie Gibbs told Complex the album was “going to be a classic,” claiming, “These are some of the best raps I ever did.” Freddie’s brash confidence has a lot to do with what makes him such a magnetic rapper, and this particular declaration packed an extra punch because it turned out to be correct. Alfredo, his collaborative album with The Alchemist, was one of the very best rap albums of the year, yielding dozens of exceptional moments, including the best verse of the year on “1985.” Freddie’s lethal combination of lyrical dexterity, a sharp sense of humor, and endless charisma makes him the total package, and paired with the beatmaking prowess of Alchemist, he made some of the best music of his career. Somehow, Freddie Gibbs keeps one-upping himself year after year.

It takes a special kind of rapper to delay an album for years, build up an impossibly high level of anticipation, and then actually deliver on the hype. As we all know by now, though, Lil Uzi Vert is anything but an ordinary rapper. For years, he’s been telling us he’s from outer space, and after hearing what he accomplished on Eternal Atake, we’re starting to believe every word he says. During a year in which many of us were looking for an escape from reality, Uzi took us on a trip far away from Earth, to a world where life’s biggest problems are a little more manageable. As he laments on “Celebration Station,” “I can’t do my dance ’cause my pants, they from France.” Playfully rapping about how he “lives life like a cartoon,” Uzi leaned into his eccentricities and delivered an album that no one else could have possibly executed, while also reminding everyone of his deceptively sharp skills as an MC on songs like “Baby Pluto” and “Silly Watch.” Then, as if that weren’t enough, he dropped a deluxe version that doubled as a whole other album, followed by a collaborative project with Future. After three quiet years, Uzi more than made up for lost time in 2020.

Explaining the story behind the title of his 2020 album, Burden of Proof, Benny the Butcher told Complex, “I’m telling people, ‘I’m a legend now.’ I’m trying to prove that with these albums, with the work that I’m putting in, with the legacy I’m leaving.” It’s difficult to think of a better way to accomplish that lofty goal than linking with someone like Hit-Boy to fully produce your album. In the midst of a phenomenal run with his Griselda crewmates, Benny was faced with high expectations for Burden of Proof, and he more than delivered. From the first line of the first verse of the first song (“Last year was about branding, this one’s about expanding”), the Buffalo rapper was clear about his intentions. Delivering gritty, autobiographical raps with his usual braggadocio over a collection of hard-hitting Hit-Boy beats peppered with soulful flourishes, Benny made one of the best top-to-bottom rap albums of the year. Go ahead and put Burden of Proof on without worrying about the need to skip any songs, and then sit back and marvel at what he was able to accomplish in 2020. After a year like this, Benny might be feeling that burden a little less. —Eric Skelton

2021: Tyler, The Creator

Illustration by Dale Edwin Murray

CREDENTIALS: Call Me If You Get Lost

Tyler, The Creator didn’t become the Best Rapper Alive overnight. He’s not on this list because of a debut album that immediately took over the charts, a viral craze, or a trendy sound. Instead, Tyler Gregory Okonma played the long game, and after a decade of putting in groundwork, he became the best rapper of the year on his own terms.

To understand the year Tyler had in 2021, you have to remember how his career started back in 2011. His breakout single, “Yonkers,” was going viral before anyone even used that word, and his Odd Future crew was scaring the hell out of parents everywhere (much to the delight of their rebellious teenage children). Tyler was a cockroach-eating, ski-mask-wearing ringleader who yelled about burning shit and liked to tweet all-caps declarations about his goal to “scare the fuck out of old white fucking people that live in middle fucking America.” 

With a start like that, Tyler could have suffered the fate of so many flash-in-the-pan artists who burned too hot out of the gate and couldn’t turn initial shock value into a sustainable career. But he was already thinking ahead. Tweeting hints and predictions about the things he would ultimately achieve a decade later, he put his head down and started building one of the most fiercely loyal fanbases in rap. This gave him the luxury of not chasing trends or contorting himself to mainstream sounds, and enabled him to focus instead on what he does best: world-building. Each of his first seven full-length projects existed in their own worlds, as Tyler sharpened his skillset with each release. By the time he made it to Flower Boy and IGOR, his genre-bending sound had strayed so far from traditional rap that even he admitted his 2020 Best Rap Album Grammy for IGOR was strangely categorized and “felt like a backhanded compliment.” As 2021 began, he was a respected artist and producer, but some people had forgotten just how well he could rap (and at least one rap veteran dismissed his music as “mysterious”). On cue, he dropped the best rap album of the year and completely flipped that narrative on its head.

Call Me If You Get Lost is a lot of things. It’s a DJ Drama-narrated Gangsta Grillz tape. It’s a playground for some of the most unique voices in rap—Lil Wayne, Lil Uzi Vert, NBA YoungBoy, and others—to experiment in thrilling ways. It’s a soundtrack to globe-trotting adventures. And, most importantly, it’s an excuse for Tyler to rap his ass off and show his range as an MC. On “Massa,” he takes a trip down memory lane, reflecting on his career with self-aware bars that give a raw, unfiltered peek into his psyche. On “Lemonhead,” he boasts about Pateks and luxury vehicles, pulling off one of the hardest rap songs of the year. And on the eight-minute centerpiece of the album, “Wilshire,” he weaves together a confessional, stream-of-consciousness story about a failed romance. In between it all, there’s a whole lot of shit-talking—Tyler knows he’s on top of his game, and he’ll happily remind you of that fact over and over.

A decade into his career, it seems Tyler can achieve anything he sets his mind to. As he explains in the intro of “Runitup,” he’s operating on a higher level than anyone else right now, and he has the confidence to try anything. On Flower Boy and IGOR, that meant making genre-fluid albums that blended influences from jazz, neo soul, synth funk, pop, and hip-hop. Tyler’s hunger for new sounds and genres even brought him to the point where he said he fell out of love with rapping (“I hate rapping, only because it puts you in this box,” he told Larry King in 2014). But in the months leading up to the making of Call Me If You Get Lost, he found the spark again. Putting his full attention on rap for the first time in years, he delivered the most focused, technically impressive album of his career so far. It’s anyone’s guess what sound he’ll decide to tackle on his next album, but for now, one thing’s clear: Tyler, The Creator was the best rapper of 2021. —Eric Skelton

HONORABLE MENTIONS: Kanye West, J. Cole, Mach-Hommy

In 2021, culture was as fractured as ever. Everyone was watching different TV shows at different times, listening to different albums on different streaming services, and arguing about world events from different perspectives. But there’s one artist who was able to cut through the noise and command the entire music world’s attention at once: Kanye West. Creating his 10th studio album, Donda, in front of the world and hosting livestreamed listening sessions in stadiums across the country, he pulled off the kind of must-see TV that we hadn’t experienced in years. Whether you loved it or hated it, you tuned in (and loudly shared your opinions online). By the time Donda finally hit streaming services, Kanye proved the whole thing was more than just a spectacle. It’s his best album in years, featuring some of the most sturdy rapping (“Off the Grid,” “Lord I Need You”), impressive orchestration (“Come to Life”), and memorable guest performances (Fivio Foreign, André 3000) of 2021. Kanye’s still got it.

Cole approached his sixth studio album like an off-season workout, putting parameters in place to test his own skills and coax the same level of hunger out of himself that he felt in his early mixtape days. Inviting some of the game’s best workout partners to join, including 21 Savage and Lil Baby, he freed himself from the confines of a concept album, and focused on the fundamentals. In other words, he put all of his attention on simply rapping as well as possible. It worked. The Off-Season proved, once again, that Jermaine Cole is one of the best rappers alive.

Mach-Hommy didn’t sell as many records as the rest of the artists on this list, and he’s not yet a household name. In fact, he doesn’t even like showing his face, and details about his day-to-day life are scarce. But he made two of the best rap albums of the year (Pray for Haiti and Balens Cho), and he represents an important subsection of artists who are vital to the 2021 rap landscape, even if they don’t top Billboard charts. Alongside rappers like Griselda’s Westside Gunn, Benny the Butcher, and Conway the Machine, Mach-Hommy is doubling down on lyricism and delivering meticulously crafted songs that appeal to rap traditionalists while still pushing boundaries in their own ways. Mach-Hommy probably doesn’t give a fuck about a list like this, but he deserves a mention on it anyway. —Eric Skelton

2022: 21 Savage

Image via Complex Original

CREDENTIALS: Her Loss & over a dozen standout features, including “Jimmy Cooks,” “Cash In Cash Out,” “Surround Sound”

It’s fun when the villain wins; heroes want too much. They require praise for their accomplishments, but 21 Savage is wired differently. Being hailed Complex’s best rapper of 2022 was scribed in stone by dagger thanks to his upward trajectory over the last five years following his last solo album, I Am > I Was, but he didn’t see it coming.

“Everything just be happening naturally,” Savage tells Complex when discussing the title. “I don’t know what it is or why, but it always just falls into place.”

The difference between the Atlanta rapper and your typical supervillain, though, is that Savage doesn’t move like he has a master plan. 21 Savage’s career trajectory last year was just as unconventional as he is. The Atlanta rapper didn’t release a solo album, go on a massive tour, or make any record-breaking numbers. Instead, he consistently and efficiently delivered high-level bars on every single track he showed up on as a guest feature—all 15 of them. Each performance was varied and unique—from matching JID’s lyrical savvy on “Surround Sound,” to complementing Tyler, the Creator’s bombastic energy on “Cash In Cash Out,” and anchoring several tracks on Metro Boomin’s album Heroes & Villains. He also delivered the best verse on our song of the year, Drake’s “Jimmy Cooks.”

That now-famous outro foreshadowed and solidified the magic that union held. Her Loss is what propelled 21 Savage into mainstream consciousness this year. On paper, nothing about the partnership makes sense—Drake is an over-calculating Lover Boy and Savage is a stone-cold Slaughter Gang CEO. Yet somehow, thanks to Drake’s tactfulness and 21’s penchant for cold-blooded rhymes, the album solidified their electric dynamic and proved that the Savage Mode rapper could hold his own with one of the biggest artists in the world. Some may argue that 21 took a backseat on the project, but in reality, he balanced every track thanks to his slippery wordplay and sinister delivery. “I don’t think too hard when I’m making music, it just comes naturally,” he says. Drake makes you comfortable with a melodic hook just so Savage can deliver the killing blow with his bars. For every pop-centric “Jumbotron Shit Poppin” led by Drake, there is a menacing “Broke Boys” or “More M’s” anchored by Savage. 

The music industry wants us to see street rappers as one-dimensional, but there is so much more to 21 Savage than what meets the eye. He carries himself with a placid demeanor, yet belts R&B slow jams on Instagram Live. His violent bars can send shivers down your spine, but they speak to very real, bleak circumstances that he’s escaped and many still have to face. Savage doesn’t try to make the slums seem shiny or the mud look like marble. He speaks for the multifaceted trappers with monotone veracity and shows us that the streets do not exist as a monolith. That’s his golden quality.

HONORABLE MENTIONS: Pusha T, Kendrick Lamar, Drake

In 2022, Kendrick Lamar emerged from the wilderness as a new man. Many expected the Pulitzer Prize winner’s fifth studio album to continue the societal examination he began on DAMN. Instead, Kendrick peered entirely inward; Mr. Morale and the Big Steppers is focused on what Dot learned about himself over the last four years (or 1,459 days) rather than the world around him. The album was endearing (and even relatable to some) in that way, and introduced many to the benefits of therapy, a taboo subject in the Black community. Emotionally heavy tracks like “Father Time” and “Mother I Sober” are balanced with hits like “N95” and “Die Hard,” proving that Kendrick can still command a moment even when he’s just putting his therapy notes to wax. Coupled with his Big Steppers world tour, the expansion of pgLang, and the further development of Baby Keem, Kendrick made a successful return in 2022. 

Whenever Pusha T drops, the rap world is put on notice. “It’s Almost Dry” refers to how a painter describes their masterpiece before it’s completed. Oftentimes, there’s a difference between being the greatest and being a master, and Push has mastered his craft. For most other rappers, it would be impossible to meet the lofty expectations set by an arguably perfect album like Daytona, but It’s Almost Dry is another masterclass performance from the Virginia Beach artist, showcasing both his creativity in coke bars and versatility in beat selection. He holds his own with Hov on “Neck and Wrist,” and brings his brother No Malice out of retirement to have him deliver one of the best verses of the year on “I Pray For You.” At this point in his career, Push is only in competition with himself, and he can’t lose.

And, lastly, seldom does a year go by when Drake isn’t at least considered for this accolade. The Boy has shattered streaming statistics, collected awards (including four Grammys), and stood at the forefront of pop culture for the better half of the last decade. One of the biggest criticisms of Drake’s catalog is that he sacrifices album cohesion in order to include something for everybody on records. With Honestly, Nevermind, the rapper finally made an album that went beyond people-pleasing, and it turned out to be one of his best projects in recent years. He then managed to keep his rap fans fed by releasing Her Loss with 21 Savage. Yet, somehow, a relaxed year for Drake still consists of two No. 1 albums. The perils of being at the top. —Jordan Rose

23 Rising Artists to Watch in 2023

Image by Elijah Justice
  • Photo by Travis Bass

    Hemlocke Springs

  • Photo by Copes

    Eem Triplin

  • Photo by Silken Weinberg

    Ethel Cain

  • Photo by Theo Batterham

    Fred again..

  • Photo by Banova

    Ben Reilly

  • Photo by Cole Maslansky

    King Isis

  • Photo by TKTKT

    Chase Plato

  • TK Credit

    Samia

  • Photo by Alexis Belhumeur

    JELEEL!

  • Photo by Joe Perri

    aldn

  • Photo by TKTK

    Babyface Ray

  • Photo by Fidel

    Jim Legxacy

  • Photo by Celine Winter

    Boyish

  • Image via UMG

    Destroy Lonely

  • Photo by Brandon Minton

    Montell Fish

  • Photo by Sancho Smalls

    TiaCorine

  • Photo by Dito

    skaiwater

  • Jessica “Jess Og.” Ogunjemilusi

    MARCO PLUS

  • Photo by Max Durante

    Babebee

  • Photo by Nick Walker

    d4vd

  • Photo by Hollie Fernando

    Wet Leg

  • Photo by Bennett Bosire

    KayCyy

  • Photo by Juliet Wolf

    Brakence

The Best Rap Verses of 2022

Image via Complex Original

  • SZA, “Smoking On My Ex Pack”


  • Sauce Walka, “Dangerous Daringer”


  • Lola Brooke, “Here I Come”


  • Joey Badass, “Survivors Guilt”


  • GloRilla, “Out Loud Thinking”


  • Takeoff, “Feel the Fiyaaaah”


  • Denzel Curry, “The Ills”


  • Vince Staples, “The Beach”


  • Quelle Chris, “Nynex”


  • BabyTron, “Manute Bol”


  • billy woods, “Remorseless”


  • Freddie Gibbs, “Black Illuminati”


  • Ab-Soul, “Do Better”


  • Conway the Machine, “Stressed”


  • JID, “Kody Blu 31”


  • Benny the Butcher, “10 More Commandments”


  • Tyler, the Creator, “Cash In Cash Out”


  • Central Cee, “LA Leakers Freestyle”


  • Doechii, “Pro Freak”


  • Lupe Fiasco, “Ms Mural”


  • Pusha-T, “Just So You Remember”


  • Che Noir, “Communion”


  • 21 Savage, “Jimmy Cooks”


  • Jay-Z, “God Did”


  • Lil Wayne, “God Did”


  • Kendrick Lamar, “Mother I Sober”


  • J. Cole, “Johnny P’s Caddy”


  • Malice, “I Pray For You”


  • Drake, “Churchill Downs”


  • Cardi B, “Tomorrow 2”

The Best Songs of 2022

Image via Complex Original

  • Lil Yachty, “Poland”


  • Marshmello & Tokischa, “Estilazo”


  • Ravyn Lenae & Steve Lacy, “Skin Tight”


  • SleazyWorld Go f/ Lil Baby, “Sleazy Flow (Remix)”


  • Rico Nasty f/ Bibi Bourelly, “One On 5”


  • Don Toliver, “Do It Right”


  • BIA f/ J. Cole, “London”


  • Yeat, “Poppin”


  • Karol G, “Provenza”


  • Nas, “First Time”


  • ASAP Rocky f/ Playboi Carti, “Our Destiny”


  • Central Cee, “Doja”


  • Lil Baby, “California Breeze”


  • Ari Lennox f/ Lucky Daye, “Boy Bye”


  • Baby Keem, “Highway 95”


  • Cash Cobain & Chow Lee, “JHoliday”


  • Lil Durk f/ Future, “Petty Too”


  • DJ Khaled f/ Rick Ross, Lil Wayne & Jay-Z, “God Did”


  • Doja Cat, “Vegas”


  • Joey Badass, “Survivors Guilt”


  • Flo Milli, “Conceited”


  • Gunna f/ Young Thug & Future, “Pushin P”


  • City Girls f/ Usher, “Good Love”


  • Harry Styles, “As It Was”


  • SZA, “Low”


  • Quavo & Takeoff, “Hotel Lobby”


  • Denzel Curry, “X-Wing”


  • Doechii, “Persuasive”


  • The Weeknd, “Out of Time”


  • Benny the Butcher f/ J. Cole, “Johnny P’s Caddy”


  • Future f/ Drake & Tems, “Wait For U”


  • Vince Staples & Mustard, “Magic”


  • GloRilla f/ Cardi B, “Tomorrow 2”


  • Omar Apollo, “Tamagotchi”


  • Smino f/ J. Cole, “90 Proof”


  • Drake, “Sticky”


  • Ice Spice, “Munch (Feelin’ You)”


  • Pharrell Williams f/ Tyler, the Creator & 21 Savage, “Cash In Cash Out”


  • JID f/ 21 Savage & Baby Tate, “Surround Sound”


  • Kay Flock f/ Cardi B, Dougie B, Bory300, “Shake It (Remix)”


  • Metro Boomin & Young Thug, “Metro Spider”


  • Kendrick Lamar, “N95”


  • Pusha-T, “Diet Coke”


  • Steve Lacy, “Bad Habit”


  • Beyoncé, “Cuff It”


  • Burna Boy, “Last Last”


  • Bad Bunny, “Tití Me Preguntó”


  • Lil Uzi Vert, “Just Wanna Rock”


  • Hitkidd & GloRilla, “FNF”


  • Drake f/ 21 Savage, “Jimmy Cooks”

What Chance the Rapper Is Leaving Behind

Image via Complex Original/David Cabrera
Image via Complex Original

“I just needed a studio space that was closer to home, and around 2020, I was focusing a lot on learning my craft in terms of video and visual stuff, so I was watching a lot of video essays and learning about how to set up the aesthetic that I wanted,” Chance explains of the space as we walk downstairs toward the at-home theater that sometimes doubles as a studio. “So I wanted…something that could work as a music studio, film studio, art studio, to take meetings, to rehearse. I wanted an all-purpose space.”

House of Kicks has become Chance the Rapper’s new sanctuary, and over the last two years, he’s made sure to make the crib feel as inviting as possible. Outside of being a creative one-stop shop, House of Kicks also looks and smells like an old-fashioned Black Southern residence—one that your grandmother has kept in the family for generations and every cousin has spent at least one summer in—despite it being newly bought. It’s a home filled with dusty VCR tapes, large boxy televisions, and rich childhood memories. Christmas lights are wrapped on stair railings, and gaming systems—new and old—clutter the basement. Large Bennett family portraits are hung up, one of which was with former president Barack Obama. They all adorn the living room, which they call “live room,” walls, as if Chance and kin had grown up there.

Image via Complex Original/David Cabrera

Large vision boards filled with details from Chance’s new 16-track album—potential song titles, artwork, ad-libs, and other hidden details that will slowly be revealed as the album continues to take shape over these next few months—fill the live room.

As I wait for Chance to get clothes together for his photo shoot later that day, I’m greeted by his brother and fellow rapper Taylor Bennett and their father Kenny Bennett. Just as Taylor and I begin playing a game of chess, his older brother returns to get his pre–photo shoot haircut in and sit for the interview. Taylor and Kenny stick around for a bit to hear some of our conversation—a not-too-surprising detail, because as Chance’s music reflects, his family has always been at the center of his journey.

“I’m learning more and more that my legacy is many people.”

Chance the Rapper climbed to global music stardom by just being himself: the kid from Chicago. The one who made waves in the underground scene after making a mixtape during his 10-day suspension in high school, shifted the landscape of SoundCloud rap with a mixtape forged in acid and psychedelics, and won a Grammy off a mixtape about loving God. All while being independent. Along the way, he met Kanye West, got married, started a family, picked up cinematography, and gained a loyal fanbase thanks to his commitment to his community and willingness to be vulnerable in his music.

The bedrock of Chance’s discography has been about sharing parts of himself in his music, but that would eventually come at a cost. His 2019 debut studio album, The Big Day, was met with harsh criticism after the artist spent most of the album celebrating falling in love and getting married. The fans who had grown with him since his high-pitched ad-libs on 10 Day and sputtering bars of Acid Rap received the shift in subject matter with confusion. Suddenly, Chance’s public perception changed from hip-hop’s independent golden child to the butt of every corny marital meme. He received similar pushback for making his rhymes more Christian-focused as well, despite Coloring Book being much more well received than The Big Day.

As Chance told us in March, the negativity he receives isn’t lost to him, and he still feels affected by it sometimes. But now he sees things with a different perspective. 

The words of Dave Chappelle, a comedian who is also no stranger to criticism, ring in his head to this day. “[Dave] said it to me best. He said, ‘These projects or whatever we do as artists are just like yearbook photos,’” Chance recalls in between the whizzing sounds of the hair clippers. “‘They don’t tell the complete story of who you are, but they show who you are at that moment. You’ll like it or you won’t like it, but next year, you’ll come back and take another one anyway.’”

Image via Complex Original/David Cabrera

Chance’s public perception isn’t his main focus anymore. He is now fully invested in the artistic concept he is developing with Star Line Gallery. The album—which includes previously released singles “Child of God,” “A Bar About a Bar,” and “The Highs & The Lows.” The album’s title is inspired by the Black Star Line, a shipping line created by a leader of the Pan-African movement, Marcus Garvey. The Black Star Line was meant to transport goods and, eventually, African Americans between the United States, Africa, and the islands of Panama, Jamaica, Cuba, Costa Rica, and other countries represented in the Black diaspora to create a global network. Several members of Chance’s immediate family were Garveyists in the past, and he hopes to carry on their legacy by infusing the corporation’s ethos into that of Star Line Gallery’s as he continues Garvey’s legacy of building bridges in the African diaspora.

Despite what the name of the album might suggest, Chance is not a fan of art galleries. He believes that they operate under similarly exploitative systems such as the music industry and treat visual artists like workers rather than owners of their work. 

“The ‘Gallery’ is the Star Line, and the Star Line is all of us,” he explains of the title. “It’s going to be all Black artists from everywhere around the world with all different experiences, but a connection, and in conversation with me and my collaborators to create new pieces that show what it means to be Black right now. It’s not all drenched in the conversation of trauma or about the most familiar aesthetic of Black that we know right now. It’s about what is real.”

Image via Complex Original/David Cabrera

Similar to the three singles that have already been released, each track on the project will have its own unique cover art piece created by a Black artist. They will also maintain full ownership of their work so they can decide what they want to do with it once it gains visibility from the collaboration. One of the first artists Chance worked with was Naïla Opiangah, a talented Gabonese artist who created the artwork for “Child of God.” The painting was revealed at Chicago’s Museum of Contemporary Art earlier this year, and as Opiangah explained the day of the opening, the experience was different for her but exciting. 

“It’s been very strange and very great,” she explained. “I don’t have a background in entertainment, and I’m not used to showcasing work or being in a setting like that where I’m the center of attention at this scale, so it was very mind-blowing.”

“This is me developing myself and developing my people,” Chance adds. “It can’t just be me getting different, random cover arts from random people. It has to be, in a series of conversations, getting to know the other person, understanding them, and getting them to understand the music and project that I’m making. And it’s fraud if I don’t maintain connection and collaboration with those people.”

Chance also said that as it stands, Star Line Gallery will not have a proper album cover art so that each independent piece can live on its own. While Chance didn’t sound exactly sure of how the lack of traditional album cover art would look logistically on streaming platforms, he didn’t seem concerned by the idea.

“The Star Line is all of us… It’s not all drenched in the conversation of trauma or about the most familiar aesthetic of Black that we know right now. It’s about what is real.”

Star Line Gallery is ultimately meant to act as a gateway for people to discover new Black art, in as many forms as possible. The connectivity of Star Line Gallery extends beyond just the album as well. On Jan. 6, Chance will be hosting his first annual Black Star Line Festival in Accra, Ghana. The idea was birthed after he learned about how pivotal Ghana was in the Black liberation movement when he first visited the country in 2022.

It will feature Ghanian artists like Sarkodie, King Promise, and more, as well as U.S. acts that have yet to be revealed. Chance hopes that eventually, the Black Star Line Festival will become a celebration of many cultures in several countries. “It’s in Ghana right now, but I look to create more opportunities for artists of the diaspora to perform on the continent, and I also look to create opportunities for Black people to just have mass gatherings in other Black countries and communities,” he adds. 

Image via Complex Original/David Cabrera
Image via Complex Original/David Cabrera

Independence and creating opportunities for others are as deeply intertwined with Chance’s legacy as his music is. The Chicago artist has championed ownership in the music industry, and he doesn’t see that changing anytime soon. “I always wanted to be the first, but I never wanted to be the last,” Chance says when describing how he sees his legacy of unwavering independence in the industry. “That’s the reason why I still never signed anybody. I’ve had a lot of opportunities to sign people; people have asked me if I’d start a label just to sign them. I want artists under my wing but in a way that’s not so transactional.”

He continues, “I’ve helped a lot of people, and what I enjoy is when those people remain independent and remain in contact and community with me. I think what I want to do is continue to empower people. I don’t want to make anybody subject to my views of how their career should go. I don’t need to be in anybody else’s pockets. Everybody who is a creative or as Kanye [West] would call [them], a ‘founder,’ should have the keys and be the only people who have the power to press the button.”

“I always wanted to be the first, but I never wanted to be the last.”

Chance never wants to lose his ability to “press the button”—aka handle his music however he sees fit—so when I ask if he thinks he’ll ever sign to a major label, his answer is resolute: “I would be letting a lot of people down, because I’m what people point to when things succeed, and I’m what people point to when they want to say something failed.”

Chance the Rapper is the personification of Black ownership in the music industry, and he values that role more than any monetary gain. “It’s not common for a Black man to have created what I created and [have] done it so openly,” he says so calmly and quietly that I have to lean in to hear him. “If I were to sign to a label, the next thing you would see is people saying, ‘See, we told you this independent shit wouldn’t work.’ I don’t even have the option to do that.”

Image via Complex Original/David Cabrera

While Chance has been heavily immersed in the art world for Star Line Gallery, the bars remain at the crux of the project. Chance has talked a lot about himself in past records, but now he wants to give listeners more of “the Rapper.” 

“Everything I do now, I have to treat it like I know who I am, regardless of if anybody else does,” he says. This realization occurred in September after he had a conversation with his close creative friends Vic Mensa and poet Aja Monet about how much they love writing and the technical aspects of it. Chance recognizes that he’s reached stardom because of his bars and the way he delivers them, so he wants to lean more into the technical side of rap and demonstrate how elite his pen is. And if people don’t like it? He doesn’t really care.

“I think it’s more important to be understood than liked,” Chance explains. “Somebody could like your shit but not understand. As long as I know somebody understands it, then I know I’m getting [the message] across.”

“Everything I do now, I have to treat it like I know who I am, regardless of if anybody else does.”

All of these creative missions meet at Chance’s ultimate objective to build upon the legacies that have been entrusted to him by Marcus Garvey, his family, and a vibrant community of Black creatives.

“This is the most purpose I’ve felt in a long time or maybe ever, in terms of creating,” he says with a sense of peace in his tone. “I think all art is a reflection of its author. I think that all of what we make cannot be separated from who the person is. I always try to tell my story and what I’m going through, and I think in these past few years, I’ve gotten great insight into my identity…and how it relates to this global network of people.”

As our conversation ends and I head upstairs, I could hear Chance goofing around with members of his team and running some quick rounds on the gaming system downstairs. He’s really at home…literally and figuratively.

Image via Complex Original/David Cabrera

His childhood family portrait loomed over the fireplace behind him during the photo shoot, almost as if his lineage were watching over him every step of the way.

Chance the Rapper has accomplished a lot in his life before reaching 30, but he knows there’s still so much more to be done. For himself, his ancestors, and other Black artists who have become a witness to how far passion and conviction can take you. 

When it’s all said and done, Chance the Rapper’s legacy will be defined by how many other artists’ legacies he was able to plant, nurture, and let soak in the sun in his lifetime. 

“The groundwork has already been laid for us, not even for me,” he says as the buzz of the hair clippers ceases. “It’s not about me so much as it is that we just have to plug ourselves into something that is hundreds of years in the making.” Chance is just doing some of the extra legwork.