It Is What It Is podcast

SOURCE SPORTS: ‘It Is What It Is’ Co-Host Cam’ron Graces Latest Cover Of Black Enterprise Magazine

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Iconic entrepreneur and sports personality Cam’ron, is the face of the latest edition of Black Enterprise. In a captivating cover story, the Harlem native shares how his decision to bet on himself has paid off as his most lucrative investment yet.

The feature arrives amidst the widespread success of Cam’ron’s groundbreaking sports show, It Is What It Is, where he joins forces with co-hosts Ma$e and Treasure “Stat Baby” Wilson to deliver unfiltered commentary and analysis. The show’s acclaim adds to an impressive résumé of entrepreneurial ventures that cement Cam’ron as a trailblazing force in entertainment and business.

In the Black Enterprise interview, Cam’ron reflects on his journey from music and media to diversifying into real estate, liquor, trademarks, and even innovative products like cereal and cologne. He offers readers a behind-the-scenes look at the creation of his Come And Talk 2 Me network and shares invaluable lessons from his storied career.

“Harlem taught me my work ethic,” Cam’ron states in the interview. “It’s about hustle, confidence, and making your own lane.” His commitment to self-investment and innovation resonates throughout the article, inspiring the next generation of entrepreneurs to take risks and prioritize authenticity in their pursuits.

To explore the full interview and uncover insights from one of the most dynamic figures in modern entrepreneurship, visit the feature on Black Enterprise HERE

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SOURCE SPORTS: Cam’ron Says His Show ‘It Is What It Is’ is Dominating YouTube Sports

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Screenshot 2024 10 25 at 9.59.25 PM

At SelectCon this week, Cam’ron shared an exciting update about his sports show It Is What It Is. The show has not only captivated sports fans but is also outperforming major sports programs on YouTube, including SportsCenter.

In fact, the only show with more views is First Take. Cam’ron’s unique take on sports commentary and his authentic style have clearly resonated with viewers, marking a significant shift in how audiences engage with sports media online.

See the video of his commentary HERE

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SOURCE SPORTS: Cam’ron & Ma$e’s “It Is What It Is” Launches Season 5 With Their Newest NFL Analyst Michael Irvin

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Cam’ron and the “It Is What It Is” sports show announce Michael Irvin as the show’s newest football analyst for season 5, starting September 2nd. 

Michael Irvin worked for the NFL Network for 15 years as an analyst. Irvin also spent several years providing football analysis on ESPN’s First Take, GET UP, Sunday NFL Countdown, and other ESPN programs.

Before his commentary career, Michael Irvin was deemed the “playmaker” for the Dallas Cowboys. He was a key piece in the Cowboys’ football dynasty, which won three Super Bowl titles in the 1990s. 

Michael Irvin is a member of the Hall of Fame All-1990s NFL team, a 5x Pro Bowler, a 1x All-Pro, and a member of the Pro Football Hall of Fame. In his 11-year career, he caught 750 passes for 11,904 yards and 65 touchdowns. He earned his 5 Pro Bowl selections from 1991-1995. 

The September 3rd episode discussed Anthony Edwards’s comments about the skill set of the Jordan era of NBA legends, the NFL’s historical record of 15 Black Quarterbacks starting week 1, and whether or not Bills Quarterback Josh Allen is overrated. 

The “It Is What It Is” sports show can be found exclusively on YouTube. The show can be found on Instagram @itiswhatitis_talk and X @ITISWATITISTALK 

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Cam’ron Celebrated Independence Day By Dressing Up As His ‘Honorary Uncle’ O.J. Simpson

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Cam'Ron 2023 Black Independence Award
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Whether on his It Is What It Is podcast with friend and co-host Mase or on wax, Cam’ron is known to ruffle a few feathers. Yesterday (July 4), the “What You Did” showed way.

In a video uploaded to his personal Instagram page, to celebrate Independence Day, Cam’ron decided to dress up as the late O.J. Simpson.

“OJ was here,” he wrote. “Happy Independence Day! This ain’t really our holiday… But it feels good not to have to answer to nobody!”

To the outside looking in, it may seem odd, but the pair have a relationship well before Simpson’s passing. For weeks before his death, Simpson would appear on his podcast to share his thoughts on trending sports topics, so during a taping, Cam’ron passed respect to the former football player.

“I used to go f*ck with O.J. off the show, when there wasn’t no show,” he said. “I’d go to the bar and meet him, we’d go to lunch. And people where we stay at loved O. They really, really loved O.J.. I just want to say it was great working with O.J., he’ll truly be missed. And I love him like a real, real uncle, man. So I’m really sorry this happened. But at the end of the day, I’m glad that we did get to spend the last few months with him, at least one day out the week for me, minimum.”

Camron Says He And Mase Have An Album Together, But They Can’t Put It Out

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Mase Takes Shots at Cam'Ron in New Song "The Oracle"

According to Dipset head honcho and It Is What It Is podcast’s Camron, claims that he and co-host Mase have an entire album together, but it is highly unlikely that the public will ever get a chance to heat the songs.

In a recent IG Live, Cam took to the social media platform saying, “Me and Ma$e got an album. He said we can’t put it out! I don’t know what it’s about. We did six-seven songs. We do the songs and then he say, ‘No.’ He goes on saying, “I don’t know what Ma$e is saving them for. But we got songs together and not together. I’m just not allowed to play them.”

Cam also claims that his longtime friend and former Bad Boy is sitting on a bunch of unreleased tracks that Cam says is “real good.”

“Ma$e got mad songs. Them shits is hot too. All Ma$e songs is hot,” he continued. “I ain’t gonna front, he got some real, real, real good songs. What he holding onto them for? I can’t answer that. I don’t know what Ma$e is holding onto these songs for. I asked him, ‘Could I play them?’ and he told me, ‘No.’ Maybe they just for him to enjoy. I hear them too though, I enjoy them. Trust me, if I could play this shit Ma$e plays for me, I would.”

As solo artists, Cam’s last project, The Lost Tapes Vol. 1, arrived in 2023 while Ma$e hasn’t released an album since 2004’s Welcome Back.

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SOURCE SPORTS: “It Is What It Is” Nominated For Best Sports Podcast In the 28th Annual Webby Awards

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Mase's Reflection on Cam'ron's Unwavering Support: A Baseball Bat and Brotherhood

The sports show “It Is What It Is” with Cam’ron Giles, Mason “Ma$e” Betha, and Treasure “Stat Baby” Wilson announced yesterday that it has been nominated for Best Sports Podcast in the 28th Annual Webby Awards. 

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts including Marian Croak, VP of Engineering – Responsible AI & Human-Centered Technology, Google; Sarah Harden, CEO, Hello Sunshine; Tobe Nwigwe, Artist & Actor; Shigetaka Kurita, Artist & Father of Emojis; Severin Hacker, Cofounder & CTO, Duolingo; Law Roach, Image Architect; Yann LeCun, VP & Chief AI Scientist, Meta; Roxane Gay, Host, The Roxane Gay Agenda; Quinta Brunson, Writer, Director and Actor; Questlove, DJ and Producer; Todd Kaplan, Chief Marketing Officer, Pepsi Co; Ashley Murphy, VP Global Consumer Marketing, Rare Beauty; Nelly Mensah, VP of Digital Innovation, Global Head of Web3 and Metaverse, LVMH; Jim Habig, Vice President Marketing, LinkedIn; and Tonya Custis, Director of AI Research, Autodesk.

“It Is What It Is” with Cam’ron and Ma$e launched in February 2023 under Cam’s COME AND TALK 2 ME NETWORK. Alongside Stat Baby, the Harlem rappers redefined what it means to be new media in this era. Cam’ron and Ma$e were 6th on COMPLEX’s “Top 25 Most Entertaining Sports Media Personalities Right Now” list in December 2023. Since its inception, its YouTube channel has garnered over 551k subscribers on YouTube, 489k followers on Instagram, and 12.9k followers on X, fka Twitter.

“Nominees like Cam’ron, Ma$e, and Stat Baby on “It Is What It Is” are setting the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”
“Excited to be nominated,” exclaims Stat Baby, “I’m sure our fans will bring us home the win.

As a nominee, “It Is What It Is” is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, “It is what it is” fans can cast their votes at vote.webbyawards.com

Winners will be announced on Tuesday, April 23, 2024, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”

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Mase Claimed He Had To ‘Escape’ Diddy, Which Resulted In His Temporary Retirement From Rap Music

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Believe it or not, youngins, at one point in rap, Mase was leading the way. The rapper-turned-pastor-turned-podcaster was the poster child for Bad Boy Records. However, seemingly out of nowhere, on April 20, 1999, he formally announced his retirement from the game Funkmaster Flex’s radio show, citing religious reasons.

Shortly after, he made his widely embraced comeback in 2004 with the track “Welcome Back.” However, his passion for the game had dwindled. In the years following a nasty feud with his former label head, Diddy was all the public could talk about. On Friday, March 22, during a recent episode of his co-hosted podcast, It Is What It Is, he claimed his retirement from rap was ultimately to “escape” Diddy.

“Everything, now, that we see playing out was all the things that I escaped,” he said, seemly referring to the mountain of allegations Diddy is facing. “The car. The Shyne. The Loon. Puff Daddy. Craig Mack. Biggie Smalls. So, even though I made those decisions and it cost me money, that’s why [when] I got with [Cam’Ron], [God] gave me the money back. I didn’t [really] lose no money. Destiny.”

What started as a conversation about the start of Kobe (R.I.P.) and Vanessa Bryant’s relationship, life, and destiny led Mase to think about his past.

Watch the full episode above (however, the remarks start around the 1-minute and 4-second mark).

[WATCH] Cam’ron And Mase Laugh At Artists Signing To Roc Nation Who Think They’re Getting A Verse From Jay-Z

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NBA star Lebron James recently launched his new “Mind The Game” podcast with JJ Reddick, which led Draymond Green to saying that he had “a bone to pick” with James. Draymond stated, “I’m a little upset that LeBron James is going on a podcast, and he still hasn’t been on ‘The Draymond Green Show.’ But when it’s your own thing, you kind of can’t say anything, so I guess I’ll live with it for now. Pick the bone with him that I got to pick with him later.” 

Cam’ron and Mase, the hosts of It Is What It Is sports podcast, reacted to Green’s statement, with Cam’ron comparing it to artists signing to Roc Nation and thinking they’re getting a verse from Jay-Z. Cam’ron and Mase laughed at the thought , with Cam adding that artists will get the Paper Planes hat and a “vintage pair of S. Dots.”

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[WATCH] SOURCE SPORTS: Ma$e Says He’d Average More Points In Today’s NBA Than Most Players In The League

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On the most recent episode of It Is What It Is podcast, co-host Ma$e claimed that if he played in today’s NBA, he feels “like I could play against these n-ggas.”

Making a very bold, yet possibly realistic statement as a former high school b-ball standout, the former Bad Boy artist said after speaking about Lebron dropping 40,000 points in his career, “40,000 points is a remarkable feat. I just think it’s a cupcake league, for real. I think in this league today, if I was in top shape, I could probably average about 15, 16. I’m just keeping it real,” he chuckled. The former Manhattan Center shooting guard added, “When I ain’t make it in my generation, I felt like, yeah, it was a few n-ggas that was probably better than me. This generation? I feel like I could play against these n-ggas.”

Go to the 29:00 mark of the podcast to hear Ma$e’s commentary:

Ma$e even added his former teammate and co-host Camron to the convo, saying, “I think Killa, you coulda probably played 20 years against these n-ggas today. You woulda averaged probably about 18.”

Cam replied, “In my prime? Maybe. I’d have to work on my jump shot. They didn’t let us shoot jump shots. Crazy shit it, I had a great jump shot when I stopped playing basketball. When we played basketball, coach would almost want to assassinate you if shot a jump shot. You had to go to the basket.”

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Cam’ron Takes On The New GQ Magazine Cover

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Well-renowned rapper and now popular sports talk show host Cam’ron graces the latest GQ Magazine cover. Cam’ron was previously featured in Billboard Magazine and became the face of Kith’s Spring 2022 collection. Kith collaborated with Cam’ron and Swiss Beats for their “Last Stop” single. 

In the interview, Cam’ron discussed with the magazine how he grew “It Is What It Is” to one of the hottest sports shows in the past calendar year. It also sheds light on how the show became a reconciliation between the Harlemites, Cam’ron, and Ma$e. The article expounded on their rekindled relationship as GQ writer Frazier Tharpe wrote:

“For all the laugh-out-loud moments they produce, ‘It Is What It Is’ yields some genuinely touching moments. ‘Me and Mase are kind of the same n-gga,’” Cam says, “There’s a lot of shit me and him been through that other people that I’m around may not know. Me and him remembering a lot of shit that we did [in real time] is super cool. Because sometimes he’ll bring up some shit that I forgot about, or vice versa.” An interaction that started off jokey turned emotional when Cam asked Mase on-air why he took him directly to B.I.G. instead of Bad Boy proper. Mase takes a moment to carefully phrase his response: “Biggie would do right by you.” Last week, on a show taped on Cam’s birthday, Mase gave him $20,000—a stack for every year that they did not speak. Cam said he’d likely just spend the money on a gift for Mase.

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