PUMA HOOPS Drops New Kicks From Breanna Stewart, Venice Basketball League, LaMelo Ball

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PUMA Hoops has had a busy last few weeks with exciting drops with WNBA power forward Breanna Stewart (who will be wearing her latest Paris-inspired Stewie 3 silhouette for the 2024 Summer Olympics), Venice Basketball League, and an upcoming release with LaMelo Ball

LaFrancé Moment and LaFrancé Untouchable

  • Drop Date: Friday, July 19th
  • PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
  • Both colorways will retail for $110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide. 
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PUMA x VENICEBALL All-Pro NITRO

  • The purposely mismatched PUMA x VENICEBALL All-Pro NITRO pays homage to Venice Beach’s signature sunsets and coastal vibes through its “Orange & Teal, Earth Tone Paradise” colorway. Beyond aesthetics, the PUMA x VENICEBALL All-Pro NITRO stays true to the VBL’s core values of eco-consciousness with the phrase “Protect Our Parks, Keeping Our Courts Clean” woven into the design. 
  • The All-Pro NITRO is made with PUMA’s innovative NITRO™foam technology that delivers explosive energy return, with a soft inner layer for plush cushioning and a firm outer layer for rock-solid stability on those lightning-fast cuts. The multi-zoned knit upper provides a supportive yet breathable fit, while the cord lock-down lacing system keeps you locked in for movement on the court. 
  • The PUMA x VENICEBALL All-Pro Nitro retails for $130 and is available at PUMA.com and on the PUMA App. Dropping alongside the sneaker is an apparel collection including shorts, sweatpants, sweatshirts, jerseys, and tees beginning at $40. 
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The Stewie 3 “City of Love”

  • Designed by WNBA powerhouse Breanna Stewart and PUMA Basketball, the Stewie 3 City of Love is set to be Stewart’s shoe choice as she heads to Paris for the games. The Stewie 3 City of Love was built for on-the-court, high-performance moments. Its sleek, cool blue and white design features Parisian-inspired florals woven and debossed onto the shoe’s mixed material upper, with an outer sole design to match. 
  • The Stewie 3 “City of Love” is currently available, along with a matching apparel collection, including cardigans, sweatpants, and sweatshirts. The collection is available for $45 – $130 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Foot Locker, and Kids Foot Locker. 
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Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange

Adidas Basketball Unveils the AE 1 Low, Anthony Edwards' Latest Signature Shoe

Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.

The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.

Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.

“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”

Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.

The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.

Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.

The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.

For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.

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A Rundown of Iconic Sneakers in Hip Hop History By Sneaker Giant StockX

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In a celebration of the deep-rooted connection between hip hop culture and sneaker design, StockX shared a rundown of some of the most important silhouettes in hip hop history last December. These iconic sneakers were featured in a special exhibit at the Museum of Graffiti, highlighting the impact of footwear on the evolution of hip hop style and culture.

Check out these iconic sneakers from StockX that illustrate classic footwear over the years in sneaker history:

1980s

Puma Clyde from B-Boy Sero, 1982

  • N/A
  • Unavailable on StockX. Currently on loan.

The Puma Clyde, made famous by New York Knicks’ star Walt “Clyde” Frazier, found a second life in the 1980s as a favorite among B-boys and graffiti artists. B-Boy Sero’s pair from 1982 is a testament to the sneaker’s influence in hip-hop and street culture.

Adidas Superstars from Graffiti Artist GHOST, 1989

  • N/A
  • Unavailable on StockX. Currently on loan.

The Adidas Superstar, immortalized by Run-D.M.C., was also a canvas for graffiti artists like GHOST. His 1989 pair reflects the sneaker’s deep roots in the world of hip-hop and street art.

1990s

K-Swiss Si-18 from Graffiti Artist Ket One, 1993

  • N/A
  • Unavailable on StockX. Currently on loan.

The K-Swiss Si-18, often overshadowed by other brands, found its place in sneaker history through collaborations with artists like Ket One. His 1993 pair showcases the intersection of athletic performance and urban art.

Def Jam 25th Anniversary x Adidas Forum Hi, 2009

  • N/A
  • Unavailable on StockX. Currently on loan.

Commemorating the influential Def Jam Recordings, this Adidas Forum Hi celebrates the label’s 25th anniversary, merging music and sneaker culture in a unique way.

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Fila Grant Hill 2 25th Anniversary White

In the mid-90s, Fila made a significant impact with the Grant Hill 2. NBA star Grant Hill’s outstanding performances helped catapult the shoe to fame, becoming a cultural icon worn by celebrities like 2Pac.

2000s

Nike P Rod 1 Elite Futura

Graffiti artist Futura’s collaboration with Nike SB produced the distinctive Nike SB x Futura Zoom Air P-Rod 1, blending street art with skate culture.

Jordan Retro 10 Drake OVO Black

Before establishing his NOCTA line, Drake’s partnership with Jordan Brand began with exclusive releases like the Jordan 10 OVO Black, highlighting the Toronto rapper’s influence in the sneaker world.

Jordan 2 Retro Eminem (The Way I Am)

Eminem’s take on the Jordan 2, limited to 313 pairs, is one of the most coveted releases, celebrating his 2008 book “The Way I Am” and Detroit roots.

2010s

Reebok Instapump Fury Stash

Graffiti artist Stash brought his signature blue hues to the Reebok Instapump Fury for its 20th anniversary, adding a unique touch to the classic silhouette.

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Vans Old Skool A Tribe Called Quest

This collaboration pays homage to the iconic hip-hop group A Tribe Called Quest, integrating their album artwork into the timeless Vans Old Skool design.

Jordan 4 Retro KAWS

KAWS’ collaboration with Jordan Brand on the Jordan 4 brought his distinct artistic elements to the classic sneaker, making it a highly sought-after item in the resell market.

Jordan 3 Retro DJ Khaled Grateful

In honor of his album “Grateful,” DJ Khaled teamed up with Jordan Brand for a special edition of the Jordan 3, reflecting his love for the Miami Heat and Chicago Bulls.

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2020s (Present Day)

Jordan 4 Retro Travis Scott Cactus Jack

Travis Scott’s collaboration with Jordan Brand on the Jordan 4 introduced a vibrant blue suede to the classic silhouette, cementing his status as a key player in sneaker culture.

Adidas Superstar 50 Run-D.M.C. White

Celebrating the 50th anniversary of the Adidas Superstar, this collaboration honors Run-D.M.C.’s influential role in making the sneaker a hip-hop mainstay.

Adidas NMD HU Pharrell Human Made White Red

Pharrell Williams continues to innovate with Adidas, bringing his Human Made label’s unique touch to the NMD silhouette, known for its bold designs and modern updates.

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Jordan 1 High Zoom Air CMFT 2 Teyana Taylor A Rose From Harlem

Teyana Taylor’s collaboration with Jordan Brand reflects her Harlem roots, with intricate rose motifs and bold design elements adorning the Jordan 1 High Zoom Air CMFT 2.

Reebok Club C Cardi B Footwear White

Cardi B’s partnership with Reebok brought new life to the classic Club C, with her unique styles leaving a lasting impact on the brand’s sneaker catalog.

From the classic Puma Clyde to the contemporary designs of Teyana Taylor and Cardi B, these sneakers showcased at the Museum of Graffiti illustrate the evolving intersection of fashion, music, and street culture, cementing their place in sneaker history.

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Fresh Look At Travis Scott’s First Original Kicks ‘Sharkidon’ From Nike On The Way

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Images for Travis Scott’s first original kicks are here.

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Let’s be real. They look kinda tough.

Known as the Nike Sharkidon, this sneaker will be the “Sicko Mode” rapper’s first unique design from Nike and is set to be released in a cream and white colorway called “Sail.” 

Interestingly, sneaker insider Brandon1fan on Twitter has mentioned that the shoe might be named the Zoom Field Jaxx instead. 

Let’s get into the design and Inspo …

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Get this, the Sharkidon takes inspiration from the Spiridon running shoe and the Shark football cleat. Scott has been seen wearing the Sharkidon multiple times since last year, causing some confusion between his Nike and Jordan footwear. However, the official images now provide a clear look at the sneaker’s details.

If you ask us, the branding on the Sharkidon is more subtle compared to the CJ1 T-Rexx. The only external mark for Scott is his embroidered Cactus Jack logo on the heel, designed with a Swoosh as its mouth. 

One aspect that stands out, unlike many of Scott’s previous collaborations with Jordan Brand and Nike, this shoe does not feature the signature backwards Swoosh.

Similar to the CJ1 T-Rexx, the Sharkidon includes a velcro strap above the midfoot. 

The shoe’s upper is an all-cream design with suede overlays and leather accents, including the toe box and collar. The white midsole sits atop a faint brown outsole with ample tread.

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As for the drop timing, don’t get too excited on when you can cop these kicks. The release details for Travis Scott’s Nike Sharkidon “Cream” have yet to be confirmed. Let’s all relax but the shoe is anticipated to drop before the end of the year. Maybe holidays? We’re just guessing. 

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PUMA Hoops And LaMelo Ball Return With Two NEW LaFrancé Colorways

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Following up on the success of his first-ever co-designed lifestyle sneaker, PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.

The LaFrancé Moment adds cream and brown notes to the LaFrancé’s exaggerated proportions. Featuring a chunky, street-inspired silhouette and iconic graphics that lean into Y2K’s extreme aesthetics, the LaFrancé Moment is a perfect expression of Melo’s 1 of 1 style.

The head-turning LaFrancé Untouchable boasts a contrasting fuschia-on-black colorway, bringing a unique and unexpected style combination to the LaFrance collection.

After the inaugural LaFrancé Amour colorway was met with huge demand at launch earlier this year, the new LaFrancé Moment and Untouchable will drop on July 5.

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Reebok and Anuel AA Launch “Soy Leyenda” Collaborative Series

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Today, Reebok, the iconic and irreverent sports culture brand and Latin rapper-singer and brand partner Anuel AA, announced a three-part collaborative product series titled “Soy Leyenda” (“I Am Legend”). Chapter 1 of the series, “I Will Be Legend,” explores Anuel’s past via a global full-family footwear and apparel offering beginning July 12, 2024.

Anuel and Reebok officially joined forces in June 2023, kicking off a long-term partnership that would encompass various product collections and special projects.

“Soy Leyenda,” Reebok and Anuel’s first official product collaboration, will take consumers on a journey through the artist’s past, present, and future through a creative lens. Each installment from the capsule will signify a different era of Anuel’s path to becoming a legend.

“Being a ‘legend’ means more than just reaching some level of cultural status,” explained Anuel. “It means you’re leaving an impact on future generations. I’ve had so many role models in my life who have shaped my character and my dreams, and I’m so thankful for them. They’re a big part of my story, this partnership, and this amazing product.”

Part one of the collection, “I Will Be Legend,” leverages Reebok’s classic footwear models to celebrate Anuel’s early ambitions of one day selling out stadiums—dreams that shaped his bold aesthetic today, his high-energy stage presence, larger-than-life performances, and emotionally charged music. These elements are thoughtfully captured on footwear and apparel through high-vis design execution, textures, and graphics.

Included will be the Classic Leather “I Will Be Legend,” the BB4000 “I Will Be Legend” and “I will Be Legend” Apparrel. You can see the items below.

Anuel kicked off his European tour on June 22. Fans can follow @Anuel on social media for more information.

Part one of the “Soy Leyenda” capsule, “I Will Be Legend,” is available globally beginning July 12 from Reebok.com and select retailers.

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PUMA Basketball And Breanna Stewart Reveal Stewie 3 City of Love

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When WNBA All StarBreanna Stewart heads to France this summer, she’ll be playing the gameshe loves in the Stewie 3 City of Love.Global sports brand PUMA unveils the second colorway of Breanna Stewart’s third signature shoe. This cool blue iteration features Parisian-inspired floral details, reflectingStewart’s love for the game, her family, and her prestigious career.

The Stewie 3 City of Love was built for on-the-court, high-performance moments. Its sleek, cool blue and white design features Parisian-inspired florals woven and debossed onto the shoe’s mixed material upper, with an outer sole design to match. Marking the second colorway of Stewart’s third signature shoe with the global sports brand, the Stewie 3 City of Love reflects the athlete’s love for the game, her family, and prestigious career as she prepares, once again, for the global stage. 

The Stewie 3 City of Love is built for performance, featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole forcushioning. It also boasts a drop-in mid sole for enhanced support and comfort, nitrogen foam technology for responsiveness, and a breathable, supportive upper.

The Stewie 3 City of Love launches June 28th, 2024, alongside a collection of apparel spanning cardigans, sweatpants, sweatshirts, and more. The collection will be availablefor $45-$130atPUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, and at Foot Locker and Kids FootLocker.

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Nike Launches Summer 2024 N7 Collection on Canadian National Indigenous Peoples Day

Nike Launches Summer 2024 N7 Collection on Canadian National Indigenous Peoples Day

Nike debuted its latest N7 Collection on June 21, Canadian National Indigenous Peoples Day. The collection, designed by Mi’kmaq First Nations artist Lauren Thomas, features new unisex apparel and footwear and pays homage to Indigenous culture and traditions.

Nike’s N7 initiative aims to foster positive change by highlighting the resilience of Indigenous communities through sports. Each N7 collection, crafted by Indigenous designers, empowers youth to express their heritage. Nike also supports non-profits uplifting Indigenous communities, investing $625,000 annually since 2022 via CAF America.

The Summer 2024 N7 Collection infuses contemporary styles with vibrant colors and textures inspired by First Nations art forms. Thomas drew from her Mi’kmaq roots, incorporating petroglyph-inspired patterns and ombre colorways into iconic styles like the Air Max ’87 and Air Force 1 ’07. Ribbon laces pay homage to traditional powwow regalia and ribbon shirts.

This launch underscores Nike’s commitment to cultural sustainability and community empowerment. The N7 Collection continues to honor and preserve heritage across North America by celebrating Indigenous traditions while innovating for the future.

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Rick Ross To Sell 300 Pairs Of Sneakers In “Luxury And Lifestyle” Auction

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Later this month, Rick Ross will give back to the entrepreneurial spirit and auction off over 300 pairs of rare kicks and other personal items during the inaugural “Push It To The Limit: Luxury And Lifestyle” auction.

In partnership with the Creative Collective NYC and the Boss Up Grant, Rozay will auction off upwards of 800 items in total and donate all proceeds will be donated to aid “entrepreneurs with grants to accelerate their continued impact, business initiatives and scale their operations.”

“I looked around one day and marveled at how blessed I am,” said the Maybach Music CEO. “I wanted to figure out how to be a blessing to others and share some of the dopest, rarest luxuries with the world that I’ve collected over the course of my career.” He continued, “Inspired by my brother Pharrell, I thought of an auction with the proceeds to help the next generation of bosses. It was the most player and sustainable way to not only touch my fans but also pour into a community that has poured into me.”

Aside from the some of the most exclusive smeakers on the market including a pair of Air Jordan Retro 5 “University of Michigan Fab 5” PEs and his DJ Khaled “Father of Asahd” Air Jordans, Ross will be auctioning off designer clothing items, art pieces, RIAA plaques and a custom-made piano that features the cover art of Michael Jackson‘s Thriller.

The auction is scheduled for June 25-26.

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Air Jordan Retro 5 ‘Grape’ Set for 2025 Return

Air Jordan Retro 5 'Grape' Set for 2025 Return

Sneakerheads rejoice. The Air-Jordan Retro 5 “Grape” is on its way back. According to @zSneakerheadz, the iconic colorway of the 5 will return in its OG form in the summer of 2025.

Designed by the legendary Tinker Hatfield, the Air Jordan 5 made its debut in 1990. Inspired by World War II fighter planes, the shoe featured a distinctive “shark tooth” design on the midsole, a reflective 3M tongue, and a translucent rubber outsole. Among the original colorways, the “Grape” stood out with its daring use of white leather contrasted by Grape Ice and New Emerald accents, and a striking purple midsole.

What set the “Grape” Jordan 5 apart was its departure from the traditional Chicago Bulls-inspired colorways that dominated the Air Jordan line. This bold, vibrant design quickly garnered a dedicated fan base, praised for its unique style and eye-catching appearance.

Due to its immense popularity, the “Grape” Jordan 5 has seen multiple retro releases. The first came in 2006, followed by another in 2013, both staying true to the original design. In 2015, Jordan Brand introduced the “Pre-Grape” version, which featured a black upper with grape and emerald accents, offering a fresh take on the classic colorway.

The “Grape” Jordan 5 solidified its place in pop culture largely thanks to its association with Will Smith, who frequently wore the sneakers on the hit TV show “The Fresh Prince of Bel-Air” in the early 1990s. This connection was further celebrated in 2018 with the release of a special “Fresh Prince” edition, featuring a laceless design reminiscent of Smith’s unique style.

Stay tuned for additional details about this 2025 release.

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