Gap
Kanye on Gap Partnership: ‘We Sold 14 Million Dollars Worth of the Perfect Black Hoodie’
The Yeezy Gap Engineered By Balenciaga Collection Is Now Available Globally
Kanye West’s fashion endeavors continue to elevate. His latest collaboration with Yeezy, Gap, and Balenciaga has added another layer with a new global drop that’s available now. The latest release, previewed in Ye’s “Life Of The Party” video, was delayed due to the tragic school shootings in Uvalde, Texas. The Yeezy Gap Experience engineered by Balenciaga includes t-shirts, hoodies, joggers, caps, and other products featuring the signature design elements of the collaboration.
The campaign has been utilizing virtually rendered avatars, but fans do note they have seen the Donda artist wearing a flame embroidered cap that has piqued their interest. The Yeezy Gap Engineered by Balenciaga collection is now available to shop via Yeezy Gap, Farfetch, Luisaviaroma, and Mytheresa. This news comes on the same day Ye released a posthumous collaboration with XXXTentacion titled “True Love,” which accompanies the documentary Look At Me focusing on XXXTentaction’s life. Kanye West is also participating in the reimagination of McDonald’s iconic packaging alongside Naoto Fukasawa.
Ye can’t stop making headlines, but this is a well-received set of news. It is a major collaboration that could open the door for more fashion innovators down the road. Check out some more of the products available for purchase in the pictures below.
Dapper Dan Collaborates With Gap For “Dap” Sweater
The clothing brand Gap has been making major moves in the fashion industry. Already, they teamed up with Kanye West and Balenciaga, now they’re partnering up with Harlem’s fashion icon Dapper Dan.
Dapper Dan, who made his name creating his own luxury-label items using authentic pieces from Fendi, Louis Vuitton, and Gucci at his Harlem atelier in the ‘80s and ‘90s.
His goal is to apply that same creativity to Gap. His first piece of clothing will be the salmon-colored hoodie that reads, charmingly, “DAP” in the same Gap font.
“This is the first time Gap has ever modified our iconic heritage logo by personalizing it for this collaboration,” said Mary Alderete, global head of Gap marketing.
Although Dapper Dan has collaborated with designer brands such as Gucci, Gap has taken his career to new heights literally. Gap debuted the collaboration on 30-foot billboard, on 42nd Street in Times Square.
“Gap allows me to do something I’ve been wanting to do for a long time,” Dap said. “I have so many people who tell me stories, ‘Man, I used to walk by your store when you were in Harlem and I could never afford to buy anything from you. Then, fast-forward 25, 30 years later you’re with Gucci and I still can’t afford you.’ What Gap does for me is it gives me an opportunity to reach down to humanity and let them know that you know you can have a part of me.”
Dapper Dan and Gap’s new Dap hoodie was available for purchase at the price of $99, only slightly more than the average Gap arch-logo hoodie, but like all hyped fashion, the sweater immediately sold out shortly after its 4pm release.
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The post Dapper Dan Collaborates With Gap For “Dap” Sweater appeared first on The Source.
Kanye West and Demna’s Yeezy Gap Engineered by Balenciaga Launches First Limited Release
Kanye West Is Not Working On A Fashion Show That Uses Homeless People As Models
Earlier this week, it was reported that Kanye West’s Yeezy Gap and streetwear brand Skid Row Fashion Week would team up for an upcoming collaboration. According to TMZ, the goal was to aid Los Angeles’ homeless population, which increased greatly over the past couple of years due to the pandemic. West and SRFW were reportedly also planning to host a fashion show to unveil the items in their collaboration, complete with actual homeless people as models. However, all of that has now been denied in a new report by Complex.
“Ye has a deep and solution-oriented commitment to addressing issues surrounding homelessness but this reported event is not on our schedule at this time nor are we aware of any product collaboration in development,” a spokesperson from Yeezy Gap told Complex.
The news comes after West shared a tentative release date of February 22 for Donda 2. The album could feature his and The Game’s track “Eazy,” which they released earlier this month. The song sparked some controversy due to some lines West directed at Pete Davidson, who is now dating his ex-wife Kim Kardashian. As for Donda 2, it remains to be seen whether or not West will stick to that date, as the rapper has quite the history of pump-faking on release dates.
Ye’s Yeezy Gap Is Teaming Up With Balenciaga For A New Collection
Ye’s Yeezy Gap partnership has so far offered more hype than it has actual products, but now he has announced a new venture: Yeezy Gap is teaming up with Balenciaga for a new collection called Yeezy Gap Engineered By Balenciaga.
The endeavor is a collaboration between Ye and Balenciaga creative director Demna (who also had a Ye-like name change recently, as they were previously known as Demna Gvasalia). It’s not currently clear what sort of items the collection will include, but the first drop is expected this June, with another following later in the year.
Ye teased the announcement by sharing an image of a contract related to the collaboration this morning. Additionally, he told Vogue, “It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible product available to everyone at all times.”
Demna also said, “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all. […] There’s a certain urban minimalism and poetry in our aesthetics, [and] also a desire to push boundaries.”
He was also effusive about the process of working with Ye, saying, “There are very few people that I know, especially of Ye’s caliber, who really understand my work so well. He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.”
Yeezy Fans Can Now Buy A Red Jacket Like The One He Wore At The First ‘Donda’ Listening
For years now, Kanye’s clothing designs have been just as important to the rapper and producer as his music, and he cut a striking figure at a recent Donda listening event in a bright red jacket, which is part of the Yeezy Gap collection. Retail expert, Mickey Drexler, who formerly worked at Gap, raised eyebrows when he said in an interview he thought the partnership was a risky one, and actually advised Gap against partnering with Kanye. But perhaps Gap saw something Drexler didn’t, because the jacket reportedly sold out, racking up over $7 million in one night, presumably the first night of the Donda listening.
For those looking for a similar style to the jacket that sold out a pre-order link for another Yeezy jacket is now live, dubbed the “Round Jacket” and available for the surprisingly reasonable price of $200, is right here. This is a pre-order link with a slated ship date for 2022. At a second listening event last night, Kanye played a revised and refined version of the Donda album he shared in late July, but despite promises the project would be available for fans today, it’s still not quite live on streaming services. An Apple Music pre-order for a 24-track version of the album now has a date of tomorrow, August 7th, but I wouldn’t hold my breath for that. Either way, it seems new music is finally going to be in fan’s hands soon. And in the meantime, they can order the jacket to tide them over.
Kanye West Celebrated His Birthday By Releasing A Single Yeezy Gap Product In The Middle Of The Night
It was around this time last year that Kanye West (who turns 44 years old today, June 8) and Gap officially announced their Yeezy Gap partnership. Now, nearly 12 months later, the line is starting to make its way out into the world, even if it feels like more of a soft launch than a full release. In the wee small hours of the morning today (at 3 a.m. ET, as Complex notes), the Yeezy Gap line launched with just one item: a puffy blue coat.
The listing for the item on the Gap website dubs it the “round jacket,” and it’s only available in a light blue color. The jacket is made of recycled nylon, is designed to have a unisex fit, and is priced at $200. The jacket is currently available for pre-order in the US only and is set to ship this upcoming fall. There is no indication of when more Yeezy Gap items are set for release. Complex also notes that West was photographed wearing the jacket while out in Los Angeles a few days ago.
To promote the jacket, Kanye went with an attention-grabbing stunt: An image of the jacket was projected on the sides of some buildings in Chicago, New York, and Los Angeles. Also included on the projection are the Yeezy Gap logo and a QR code.
This follows rumors that Yeezy Gap was set to launch in June, so perhaps that means we’ll see more from Yeezy Gap soon.