balenciaga
The Yeezy Gap Engineered By Balenciaga Collection Is Now Available Globally
Kanye West’s fashion endeavors continue to elevate. His latest collaboration with Yeezy, Gap, and Balenciaga has added another layer with a new global drop that’s available now. The latest release, previewed in Ye’s “Life Of The Party” video, was delayed due to the tragic school shootings in Uvalde, Texas. The Yeezy Gap Experience engineered by Balenciaga includes t-shirts, hoodies, joggers, caps, and other products featuring the signature design elements of the collaboration.
The campaign has been utilizing virtually rendered avatars, but fans do note they have seen the Donda artist wearing a flame embroidered cap that has piqued their interest. The Yeezy Gap Engineered by Balenciaga collection is now available to shop via Yeezy Gap, Farfetch, Luisaviaroma, and Mytheresa. This news comes on the same day Ye released a posthumous collaboration with XXXTentacion titled “True Love,” which accompanies the documentary Look At Me focusing on XXXTentaction’s life. Kanye West is also participating in the reimagination of McDonald’s iconic packaging alongside Naoto Fukasawa.
Ye can’t stop making headlines, but this is a well-received set of news. It is a major collaboration that could open the door for more fashion innovators down the road. Check out some more of the products available for purchase in the pictures below.
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Image via Getty/Kevin Mazur Fenty Beauty Launch at Ulta
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Image via Getty/Marc Piasecki Off-White Fashion Show
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Dinner at Giorgio Baldi
Kanye West’s Video For ‘Life Of The Party’ Will Premiere In An Ad For Yeezy Gap Engineered By Balenciaga
As 2022 got underway, it appeared that Kanye West would shift his attention to his eleventh album Donda 2. The project eventually arrived in February, but not in the traditional way that we might have expected. He decided that the album would be housed exclusively on his Stem Player website, and to this day, he’s yet to upload the project to streaming services. However, since releasing Donda last summer, Kanye has continued to share content from the album. He dropped a visual for “Hurricane,” the Grammy-winning standout from the album and now he’s announced that a visual for “Life Of The Party” is on the way.
The track, which features Andre 3000 and finds both rappers speaking about their mothers, will have a matching visual for it released later today. With today being Mother’s Day, it’s a perfect day to share the video for the song. The visual will be available to view on all streaming platforms starting at 9:45pm EST later tonight.
A press release for the video’s announcement also revealed that the visual will appear in the first TV commercial for Yeezy Gap Engineered By Balenciaga. New pieces from the collaboration, which has been described as a “creative exploration,” will debut in the commercial. The items will be available for release on May 25 at 9am EST/6pm PST on Yeezy Gap’s website as well as sites for Balenciaga’s online partners: Farfetch, Mytheresa, and Luisa Via Roma.
Later tonight, you can click here to watch the video for “Life Of The Party.”
Kanye West and Demna’s Yeezy Gap Engineered by Balenciaga Launches First Limited Release
Ye’s Yeezy Gap Is Teaming Up With Balenciaga For A New Collection
Ye’s Yeezy Gap partnership has so far offered more hype than it has actual products, but now he has announced a new venture: Yeezy Gap is teaming up with Balenciaga for a new collection called Yeezy Gap Engineered By Balenciaga.
The endeavor is a collaboration between Ye and Balenciaga creative director Demna (who also had a Ye-like name change recently, as they were previously known as Demna Gvasalia). It’s not currently clear what sort of items the collection will include, but the first drop is expected this June, with another following later in the year.
Ye teased the announcement by sharing an image of a contract related to the collaboration this morning. Additionally, he told Vogue, “It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible product available to everyone at all times.”
Demna also said, “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all. […] There’s a certain urban minimalism and poetry in our aesthetics, [and] also a desire to push boundaries.”
He was also effusive about the process of working with Ye, saying, “There are very few people that I know, especially of Ye’s caliber, who really understand my work so well. He makes me come out of my comfort zone and be a better designer. There’s no ego when we collaborate, just a mutual drive to evolve and do something great and new.”