Adidas is announcing a new “name, image and likeness” network that’s open to student-athletes at NCAA Division One schools sponsored by the company.
The new network allows 50-thousand students throughout 23 sports and 109 schools to be come paid spokespeople for the brand.
Adidas says the program is set to launch in phases over the next 12 months, starting with historically Black colleges and universities and also Power Five conference partners in the fall.
“The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” Jim Murphy, Adidas NCAA program lead, said in a statement.
It will be available to other participating schools by April of next year.
Student athletes will initially be paid a percentage of the sales they drive at adidas.com or the adidas app, as well as the ability to be paid per social media post. The company didn’t disclose how much the student athletes would be making if they choose to participate in the new program.
Nike announced on Monday that it has acquired NFT sneaker and fashion collectibles site RTFKT and Adidas announced their Into The Metaverse fan platform as both brands race to master the metaverse. Nike Has A New NFT Marketplace RTKFT is known for creating virtual sneaker designs and exclusive collectibles minted as NFTs. The company has […]
Straight up, streetwear wouldn’t exist if it wasn’t for hip-hop. The two entities go hand-in-hand, pushing up against and off of one another in their steady quest to take over the world. That’s not hyperbole, streetwear and hip-hop have taken over the world. Hip-hop went from a niche genre that was written off as a fad in the late ’70s and early ’80s and blossomed into a phenomenon that has since influenced every other genre of American music (see autotune country) and become the dominant musical genre of cultural expression in America. Streetwear similarly went from being a niche fashion aesthetic to a world-dominating force in modern fashion. Whether you’re a small fashion label just getting started, or an iconic luxury house like Gucci or Louis Vuitton, if you’re not designing streetwear, you’re not connecting with the people.
Streetwear and hip-hop haven’t just been growing parallel to one another, they feed off of one another. Hip-hop provides the face, streetwear provides the look, and the two entities rely on one another to move product. So it shouldn’t come as a surprise that some of the best sneakers (arguably the emblem of streetwear itself) have a rapper’s name attached. In a celebration of hip-hop and streetwear, we’re running through the most important hip-hop sneaker collaborations of all time, starting with…
Adidas Superstar, 1986
Adidas
The Adidas Superstar is not technically a hip-hop sneaker collaboration, but because of Run-DMC’s hit single “My Adidas,” it felt wrong to start this list anywhere else. Make no mistake, a fresh white pair of Adidas Superstars with contrasting stark black stripes is a look wholly owned by Run-DMC Streetwear fans treat this sneaker silhouette and colorway as a stone-cold classic, and Adidas has “My Adidas” to thank for that.
The song’s video gave the world its first glimpse of hip-hop’s new look and from “My Adidas” on, the two entities have been in lock-step. The sneaker features a leather base with a shell toe cap, it’s one of Adidas’ oldest and best-selling sneaker silhouettes. Adidas would go on to let Run-DMC design their own version of the silhouette, but nothing beats the OG.
Nike Dunk High Wu-Tang, 1999
Nike
No other rap group quite understood the synergy between streetwear and hip-hop like the Wu-Tang Clan, who went off and started their very own successful streetwear label, Wu-Wear. In 1999 Nike tapped them with a special Friends And Family Only release of the high-top Nike Dunk.
The colorway was lifted from a set of sneakers celebrating different university sports teams, this black and gold iteration was meant to represent Iowa University, but since it shared a color scheme with the Wu-Tang logo, Nike slapped a W on the heel and tongue, and with that simple move created one of the most sought after sneakers of all time.
ICECREAM Dollars & Diamonds, 2003
Getty/Uproxx
Pharrell Williams doesn’t get enough credit for being lightyears ahead on seeing the linkage between not just hip-hop and streetwear, but the importance of Japanese designers to the medium. Streetwear wouldn’t be what it is today without the influence of Japan, and it was Pharrell who was smart enough to link up with cutting-edge designers like BAPE figurehead NIGO before anyone else. The result was his very own label, Billionaire Boys Club, and the brand sneaker brand ICECREAM.
Pharrell was the first rapper turned sneaker designer, and this pair Diamonds and Dollars silhouette was his attempt at fusing streetwear and skatewear into a single entity. It was a success, it signified a turning point in streetwear that would see the aesthetic completely absorb the world of skateboarding.
Air Jordan 4 Encore, 2004
Getty/Uproxx
When “My Adidas” and the Wu-Tang Dunks dropped, streetwear was still pretty niche, but by the mid-00s the fashion aesthetic started to hit the mainstream. When Eminem linked up with Nike for the Air Jordan Encore, named after Eminem’s album of the same name, people lost their minds. This shoe single-handedly created the modern sneakerhead.
It remains one of the most popular sneaker colorways of all time, fetching bids exceeding $20,000 on aftermarket sites like StockX and eBay. Nike will occasionally drop a refresh of this sneaker in very limited runs, so it’s still possible to own a pair without paying a fortune for it. Good luck.
BAPE Kanye West Bapesta College Dropout, 2007
Bapesta
Long before Kanye West had his own sneaker brand, and even before he started calling himself “Yeezy,” West linked up with Japanese streetwear label BAPE for the College Dropout version of the brand’s Bapesta sneaker silhouette. The sneaker features a tan and brown leather upper with red accents and a cartoon graphic of Kanye’s Dropout Bear character.
It’s been a while since we’ve seen the Dropout Bear, Ye ditched the mascot after the “Graduation Album” which was released the same year. It’s a reminder of a younger more playful Kanye and still to this day, a pretty dope design, even if it’s a far cry from what Kanye would design with his own Yeezy brand.
Odd Future x Vans Syndicate Old Skool Pro S Golf Wang Pack, 2013
Vans Syndicate
Pharrell combined the worlds of street skating and hip-hop, and out of that came Tyler The Creator’s Odd Future collective. Inspired by the sort of bright color palettes you’d expect out of a Wes Anderson movie and not what you’d find in a typical hip-hop music video (at the time) Tyler The Creator presented his dark strain of hip-hop with a juxtaposing visual aesthetic that forever changed the look of modern rap music.
Before Tyler The Creator, the idea of a rapper wearing a sneaker with a pink sole is something only Kanye West would do, but he didn’t. Tyler did, and this early collaboration with Vans eventually caught the eye of Converse, who swooped up Tyler and gave him his own sneaker line by the name of Golf Le Fleur.
Air Yeezy 2 SP Red October, 2014
Getty/Uproxx
Another Kanye West sneaker? Yes. If you can’t talk hip-hop without mentioning streetwear, you can’t talk about either without mentioning Kanye West. His presence will weigh heavily throughout this roundup. While his cultural status is not quite at the heights it was just seven years ago you can’t deny that the name Kanye West still holds a lot of weight amongst hip-hop fans and sneakerheads alike.
But before Kanye West put his stamp on the world of footwear with his Yeezy Brand, he tried things out with Nike. Ultimately, it didn’t work out (Nike didn’t want to give Ye as much creative control as he wanted) but 2014’s Air Yeezy Red Octobers were the first indication that people needed to take West the sneaker designer as seriously as they took West the hip-hop producer and rapper.
Even today, it’s impossible not to fall in love with this all-over scarlet red colorway. Just look at the thing! Tell us you don’t want a pair.
Air Jordan 12 White OVO, 2016
Jordan Brand
Drake hasn’t had quite the same level of success attaching his name to sneakers as his contemporaries, but the Jordan 12 White OVOs is one of the finest colorways the sneaker has ever seen in its entire run, and it has Drake to thank for that. There is nothing special about this sneaker, Drake didn’t offer up any radical suggestions for a re-design, but what it presents is a highly effective colorway that exudes luxury and class thanks to its mix of white leather and gold accent work.
You can hardly tell Drake has anything to do with the sneaker, and that’s kind of its strength.
Adidas Yeezy BOOST 700 Wave Runner, 2017
Yeezy Brand
We can’t overstate just how important Kanye West’s name is to the world of sneakers. It’s arguably just as big as Michael Jordan’s, so we couldn’t finish this list without talking about West’s label with Adidas, Yeezy Brand. By 2017 Kanye West and Adidas had already been making sneakers together for five years, but West wasn’t really taken seriously as a footwear designer. That all changed with 2017’s Wave Runner.
When the Wave Runner dropped, which is still the 700’s best colorway, Kanye West singlehandedly made the ‘90s influenced “dad shoe” the hot footwear item everyone had to have. The world of sneakers changed once this shoe dropped, brands like New Balance, Nike, and Adidas started to bring out more of their ‘90s designs and Adidas was able to slash the price of these shoes from the usual $300 to the more affordable (but still expensive) $240.
After the success of the Wave Runner, Adidas themselves started to put more faith in Kanye, increasing the sneaker release runs of all of his future shoes in an effort to make them more accessible amongst the public.
Jordan 1 High OG SP Fragment x Travis Scott, 2021
Nike
If Kanye West dominated footwear in the 2010s, it’s looking more and more like Travis Scott will inherit that crown for this current decade. This year saw the release of Travis Scott’s 13th Nike collaboration, the Jordan 1 High OG SP Fragment x Travis Scott, a partnership with streetwear label Fragment Design. It’s not the first sneaker people would associate with Travis Scott — that would be the Jordan 1 Mocha — but, and brace yourself for this one, it is the best.
No, it’s not quite as iconic as the coffee-toned Mocha that it’s meant to be a sequel of, but give it time, that combination of University Blue, white leather, off-white midsole, and a black oversized backwards swoosh will no doubt go down as not only one of Travis Scott’s best sneakers but one of hip-hop’s best sneaker collaborations of all time.
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
It looks like DaBaby isn’t sweating losing his deal with BoohooMan in the wake of his controversial Roling Loud set — or at least, that’s what he wants his followers to think. He seemingly played off the news by referencing another odd moment from his set, when a fan in the crowd tried to bean him with — in his words — a “busted ass Adidas” shoe.
“NO WEAPON FORMED,” he wrote in the post. “This how I bob n weave anything sent to destroy me. Check my resume and sit back.” The post included a video of the moment he ducked the sneaker, which some fans compared to George W. Bush pulling a similar maneuver during an Iraqi press conference in December 2008.
BoohooMan, which has gained popularity through its capsule collections with popular rappers like Lil Skies, Quavo, and Swae Lee, cut ties with DaBaby after a viral clip of his Rolling Loud set depicted the Charlotte rapper making homophobic comments and insulting comments about HIV/AIDS. While he insisted that it was not his intent to insult anyone, intent and impact are two different things, and his combative tone made it clear he wasn’t interested in addressing the latter.
As a result, the fashion brand issued a statement on Instagram reading, “BoohooMAN condemn the use of homophobic language and confirm we will no longer be working with DaBaby.” While DaBaby doesn’t seem too put out by the loss, he’s also the same guy who insisted on performing during a pandemic because he was losing money, so … grain of salt, I’m just saying.
When DaBaby invited Tory Lanez onstage during his Rolling Loud set, it looks like fans didn’t only express their disapproval online. Apparently, someone in attendance was audacious enough to diss DaBaby in person in one of the most effective ways there is: By throwing a shoe at him during his set. Since the set was also being livestreamed, it was relatively easy to capture a clip of the unusual moment, as well as his nonplussed response.
During a lull between songs, the North Carolina rapper was commanding fans to light up their cell phones and hold them over their heads — the digital era equivalent to putting your lighters up — when he was suddenly forced to duck the flying footwear. After a timely dodge, he challenged, “Who the f*ck threw that busted ass Adidas?” Specificity is a cornerstone of comedy, so you’ve got to appreciate him for mentioning the brand name and making the moment especially amusing.
Admittedly, we don’t actually know why the shoe was sent spiraling his way but he’s spent a fair share of his career rubbing fans the wrong way, most recently during his Rolling Loud set itself. When the person inside his DaBaby mascot costume turned out to be Tory Lanez, who is under investigation for shooting Megan Thee Stallion, a rapper DaBaby has worked with multiple times, many fans were galled by the pettiness of the moment — especially as Tory’s appearance was sandwiched between “Cash Sh*t” and “Cry Baby,” two songs DaBaby recorded with Megan Thee Stallion. The two have mostly avoided each other since DaBaby co-signed the collaboration with Tory Lanez, which was supposedly shut down after the shooting.
Update: The culprit came forward a few hours later:
After the release of YEEZY’s QNTM first colorway, “Sea Teal,” in March, Adidas has just dropped the released date for the second colorway, “Flash Orange.” The shoe was designed with a more basketball shoe like configuration, somewhat expanding the brands style of shoe away from casual footwear. This colorway has been speculated for months by […]
The Simpsons is a classic show that is loved by most and Adidas has partenerd with franchise to create a show inspired by the “Duff Beer.” The two iconic conpanies have come up with a way to celebrate the show the non traditional way. Instead of making shoes to honor the legendary characters, like, Homer, […]
Sneakers have been all the hype in this 21st season. From Jordans to Reebok, New Balance, and of course – Nike, which dominates the game almost every time. First Place: Nike Dunk All-Star Every month, the most popping shoe brands drop a sneaker. For March, an abundance of dope shoes are dropping. Starting with a […]
Kanye West may get all the credit for keeping Adidas on a competitive level with Nike, but over the past year, the three stripes brand has been working hard to prop up another huge name in cross-brand collaboration, a name that actually manages to best Ye from a pure fame standpoint. Watch out Ye, because Bey is coming up fast.
Beyonce’s gender-neutral athleisure label, IVY PARK, is a little over a year old now, but in that short time Bey and Adidas have built up quite the catalog of unique sneaker colorways, utilizing some of the Three Stripe’s most interesting silhouettes. Design-wise, Ivy Park has been taking a different approach than what Kanye is doing with Yeezy — rather than create entirely new sneaker silhouettes, the brand focuses on offering remixes of Adidas’ classic styles, offering sleek cuts, exciting material choices, and vibrant color palettes fit for an internet-breaking Beyonce video. A simple celebrity cash grab this is not!
Kanye may be the most successful music- turned designer for now, but with heat like this from Beyonce plus Rihanna killing it with Savage x Fenty, he needs to watch that throne. Let’s dive into every Ivy Park Adidas sneaker, including the latest winter-ready Icy Park collection, ranked from worst to best.
18. Ivy Park Adidas Superstar Platform
Adidas
The Superstar is hands-down one of Adidas’ greatest silhouettes, but it’s at the bottom of this list. Not because it’s a platform (no, that’s not a screen glitch, the shoe actually looks like that), though that doesn’t help. Because it’s… ugly. And not in that trendy so-ugly-it’s-fashion way.
It’s just straight-up hard to look at.
That’s probably why it wasn’t included in either of the first, second or even third Ivy Park drops. Instead, it landed last year as part of a collection that also featured other Superstar reimaginings by Jonah Hill and Sean Wotherspoon. It’s ultimately forgettable and remains a stain on a near-perfect record.
Find the Ivy Park Adidas Superstar Platform at GOAT.
17. Ivy Park Adidas Ultra Boost DNA Black
StockX
I know I was just trashing on the abomination that is the Superstar Platform, but this triple black iteration of the Adidas Ultra Boost comes dangerously close to being just as bad. Released as part of an extension to Ivy Park drop 2, this sneaker has few redeemable qualities. A prime knit upper in core black atop a matching BOOST midsole, and a puzzling radioactive volt outsole, you can get all of this with a stock Adidas drop, so you’re getting little more than a name here, and paying the price for it.
Get the Ivy park Adidas Ultra Boost DNA at StockX.
16. Ivy Park Adidas Super Sleek 72 White Black
Adidas
Released last year as part of the second Ivy Park collection, the Super Sleek 72 White/Black suffers solely because it isn’t quite as good as drop 1’s Super Sleek, and nowhere near drop 3’s. The colorways are solid, but ultimately it’s going to be impossible to rock a pair of these without being reminded that they aren’t one of the three better colorways.
We’ll get more into the details behind this special silhouette when we talk about the original release. One annoying thing about this shoe is, it was originally called the Sleek Super, and everyone kept calling it the Super Sleek, and Adidas just quietly changed it!
Or did they? It’s a real Bernstein Bears situation with this sneaker.
The Forum Lo debuted in drop 2 of Ivy Park and since then the brand has shifted focus to the Forum Mid, which we admit is much better. . The Forum Lo features a leather and suede upper with a translucent bottom sole and a fastening strap. It’s easily the least flashy sneaker in the entire IVY PARK collection.
Is that a bad thing? Not necessarily. But if you can’t get behind a fastening strap, you’re not going to find a lot to love here.
14. Ivy Park Adudas Nite Jogger Maroon/Solar Orange
Adidas
When Ivy Park initially dropped in January 2020, this sneaker was criticized endlessly, and for good reason. It looks like a goddamn traffic cone thanks to its Solar Orange half and half colorway — with a toe box dipped in deep maroon.
This shoe is out there, but we respect Beyonce’s bold design here. They’re impossible to look away from. For better or worse.
Find the Ivy Park Adidas Nite Jogger Maroon at GOAT.
13. Ivy Park Adidas Super Sleek 72 Black
StockX
Released as a short update to Ivy Park drop 2 in November of last year, this triple-black version of the Ivy Park Super Sleek is pretty clean but had Ivy Park opted for an all-black sole over the gum, we’d have bumped it up considerably on this list. The gum sole is nice, but it keeps this design from being the dominatrix (or Darth Vader, if you’re nerdy) sneaker it so desperately wants to be.
The wrinkled core black leather upper is accented nicely by some core black suede accents. Not the worst Super Sleek, but a bit far from the best.
Find the Ivy Park Adidas Super Sleek 72 Black at GOAT.
12. Ivy Park Adidas Nite Jogger Dark Green Frozen Yellow
StockX
This Dark Green Frozen Yellow Nite Jogger suffers from the same problem as the Maroon iteration, only this one isn’t quite as ugly. Instead of a traffic cone, it resembles a Mountain Dew bottle — which is better, if only a little.
All jokes aside, this iteration sold out almost instantly when it launched as part of drop 2. Aftermarket prices have settled around $150 for this pair in 2021. Not a bad pickup if you want to Do the Dew.
Find the Ivy Park Adidas Nite Jogger Dark Frozen at GOAT.
11. Ivy Park Adidas Ultra BOOST Maroon
StockX
When the first Ivy Park collection dropped, this felt like the signature piece. While it’s not our favorite, it’s still pretty beloved. Featuring a double Maroon colorway atop a Solar Orange outsole, this design nails the futuristic fitness vibe that the Maroon Nite Jogger couldn’t quite master.
Find the Ivy Park Adidas Ultra BOOST Maron at GOAT.
10. Ivy Park Adidas Nite Jogger Off-White
Adidas
So far the IVY PARK Nite Jogger’s have suffered from a half-and-half presentation that just doesn’t work, but this mix of Off-White (not that Off-White, but wouldn’t that be something?), Ecru Tint and Dark Green just works.
It also brings something new to Adidas’ usual Nite Jogger offerings with a brighter presentation and an alternate lacing system that really shows off the silhouette’s cool geometry.
While the second IVY PARK drop brought a lot new to the looks coming out of the label, it also acted as an opportunity to refresh the first drop’s best designs. This didn’t work for the Sleek Super 72, but this Hi-Res Yellow version of the Adidas Ultra BOOST knocks the original Maroon dip out of the park.
It’s every bit as extreme as the original, but the Hi-Res has some balance as well — with a gum outsole that matches up nicely with the blinding colorway.
8. Ivy Park Adidas Ultra Boost Icy Park White
Adidas
Released as part of Ivy Park’s winter-focused Icy Park drop, this triple white iteration of the Ultra BOOST is an improvement over last year’s all-black version. The Ultra BOOST isn’t quite as hot as it was six years ago, but this Ivy Park iteration is great, offering a prime knit upper with TPU overlays, a BOOST midsole, a rubber gum outsole, and Ivy Park’s comfort-focused draw-string lacing system.
Swapping out that hideous volt outsole for the traditional gum was the right call!
Get the Ivy Park Adidas Ultra BOOST Icy Park at Adidas.
7. Ivy Park Adidas Forum Mid Metallic Silver
Adidas
We’re happy to see Beyonce showing more love to the Forum Mid, which first debuted as part of Ivy Park drop 2. This shimmery metallic version was released as part of the Icy Park drop and features ankle straps, a multi-layered leather upper, and a luxurious silver metallic colorway.
As cool as it is, it’s our least favorite Forum Mid colorway out of the Ivy Park lineage.
Get the Ivy Park Adidas Forum Mid Metallic Siler at Adidas.
6. Ivy Park Adidas Forum Mid Cream
Adidas
Everything we love about the Forum Mid Metallic Silver in a more functional and stylistically conservative cream colorway. But as a person who has owned their fair share of metallic sneakers, I’m here to tell you that these, while tamer, will age so much better.
Metallic colorways go in and out of style, but cream is much more timeless.
Oh, how the mighty have fallen. This was our original number one pick, but as the years have gone on our perspective has shifted. That’s not a bad thing, it means Ivy Park continues to evolve, as this was the centerpiece of the original drop. The shape is IVY PARK’s most original, as it was adapted from Adidas’ Samba Silhouette to Bey’s personal specifications, and that mix of White premium leather and Dash Grey suede with subtle Maroon and Solar Orange accents works incredibly harmoniously.
The entire first IVY PARK collection might revolve around this same color scheme, but it never works quite so perfectly as it does here. We’re hoping the Sleek Super’s success inspires IVY PARK to dabble in more original shapes.
4. Ivy Park Adidas Super Sleek Boot
Adidas
We’re glad to see Ivy Park show a lot of love to the Super Sleek silhouette, it’s the brand’s most original design and to see it here in boot form as the centerpiece of drop 3 shows a commitment to giving us something new out of Ivy Park, rather than relying solely on Adidas’ stock designs.
With a cloud white, off-white, and core white colorway, this leather and suede boot sits atop a chunky gum sole, with braided bungee detailing around the heel.
The IVY PARK Forum Mid Green Tint was Ivy Park’s first go at Adidas’ Forum Mid silhouette and it’s still the best! In fact, it’s one of the best colorways to come out of the Ivy Park brand.
The shoe still has that leather and suede construction of the low top, but the fastening strap looks less out of place here and that Green Tint colorway is just too damn fresh.
2. Adidas IVY PARK Nite Jogger Ecru Tint
StockX
The Ecru Tint Nite Jogger isn’t only the best IVY PARK Nite Jogger, it’s the best Nite Jogger colorway Adidas has ever dropped. That’s high praise and, honestly, if this sneaker said “Off-White” instead of “IVY PARK” it’d be going for thousands on the aftermarket.
Be thankful it isn’t!
It looks like something that would come from the mind of Virgil Abloh, only without the gimmicky tags or production numbers. Clean, classic, bold, and damn near perfect.
1. Ivy Park Adidas Super Sleek 72
Adidas
A future classic in the making. This Cloud white, off-white, core white makeup of the Super Sleek 72 is now Bey’s greatest contribution to the footwear game. It took a few attempts, but Bey finally found a way to build on what she did with drop 1’s Super Sleek (Our original number 1) with this all-white iteration out of the Icy Park drop. The way it swaps the originals laces with thicker braided laces, the mix of luxe leather and premium suede — it’s just so damn clean!
