50 Cent Says Kendrick Lamar is ‘The Guy’ for the Super Bowl Halftime Show

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Conversations surrounding the Super Bowl halftime performance continue. This time, 50 Cent is weighing in.

Appearing on The Talk, 50 cosigned the selection. “I mean, it was a choice. As a solo artist right now, he’s the guy,” 50 said.

Roger Goodell praised the selection of Kendrick Lamar as the Super Bowl halftime performer.

Speaking with TMZ Sports, Goodell revealed he is “feeling great” about taking the spot and he is a fan of the rapper.

Kendrick Lamar will take center stage at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans on February 9, 2025. Roc Nation, Apple Music, and the NFL made the announcement, sparking excitement for the globally anticipated performance.

Shawn “JAY-Z” Carter, founder of Roc Nation, praised Lamar’s influence: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision… His impact will be felt for years to come.”

Seth Dudowsky, Head of Music at the NFL, echoed this sentiment, saying, “Few artists have impacted music and culture as profoundly as Kendrick Lamar… Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop.”

Apple Music’s Oliver Schusser emphasized the excitement: “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality.”

Lamar, a Grammy and Emmy-winning artist and co-founder of pgLang, continues to redefine hip-hop, earning accolades like a Pulitzer Prize for his 2017 album DAMN. and his chart-topping collaborations earlier this year.

Lamar’s Super Bowl performance will be creatively directed by pgLang and produced by DPS, with Roc Nation’s Jesse Collins as executive producer and Hamish Hamilton as director.

Apple Music’s ongoing partnership with the NFL and Roc Nation has already produced record-breaking halftime shows, and with Kendrick Lamar at the helm, this year’s performance is set to be another groundbreaking moment in Super Bowl history.

The post 50 Cent Says Kendrick Lamar is ‘The Guy’ for the Super Bowl Halftime Show first appeared on The Source.

The post 50 Cent Says Kendrick Lamar is ‘The Guy’ for the Super Bowl Halftime Show appeared first on The Source.

JAY-Z Celebrates Grand Opening Of Fanatics Sportsbook As Super Bowl Backlash Continues

JAY-Z joined Michael Rubin at the grand opening of a new Fanatics Sportsbook location on the Atlantic City boardwalk in New Jersey on Sunday. At the event, Jay helped cut the ceremonial ribbon as Rubin, along with Fanatics Betting and Gaming CEO Matt King and Ocean Casino Resort GM Bill Callahan cheered him on. Hov’s appearance at the opening comes as he continues to face backlash on social media for helping select Kendrick Lamar to perform at Super Bowl LIX over Lil Wayne.

“Folks like Nikki out here talking about Super Bowl performances and Jay out here cutting ribbons,” one user commented when Roc Nation shared pictures from the event on Instagram. “Let that be a lesson for her and the rest of them. Start learning how to be an adult.” Another fan wrote: “While y’all talking superbowl halftime shows . Jay opening BILLION DOLLAR CASINO’S… levels to this ISH.”

Read More: Jay-Z Shows Up In All White To Michael Rubin’s 4th Of July Party

JAY-Z Speaks With Michael Rubin In New York City

NEW YORK, NEW YORK – AUGUST 18: (L-R) Michael Rubin and JAY-Z enjoying JAY-Z’s Iconic The 40/40 Club in partnership with Fanatics Sportsbook at the center of Fanatics Fest NYC at Jacob Javits Center on August 18, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for Fanatics)

It’s not the first time Jay has gotten involved in sports betting. He previously argued in favor of opening a casino in Times Square in New York City. “The winning licensee must always put the well-being of New Yorkers at the top of their agenda and do right by its residents,” he wrote in a letter, last year. “This is too important of a moment in our city’s illustrious history. Times Square, the epicenter of entertainment with a palpable energy, is unmatched. Roc Nation and our partners are here to ensure Times Square remains connected to all facets of culture. There’s no better location for a Caesars Palace entertainment destination than the Crossroads of the World.”

JAY-Z Attends Fanatics Sportsbook Grand Opening

Check out pictures from the grand opening of Fanatics Sportsbook on Instagram below. Be on the lookout for further updates on JAY-Z on HotNewHipHop.

 
 
 
 
 
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Read More: Jay-Z Will Reopen His Legendary 40/40 Club In New York City With A Twist

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Flavor Flav Claps Back At Donald Trump In Passionate Defense Of Taylor Swift

Flavor Flav expressed his love for Taylor Swift on X (formerly Twitter) on Sunday after former President Donald Trump emphatically posted, “I HATE TAYLOR SWIFT!” on his Truth Social website. It’s unclear exactly what prompted the post, but the pop singer endorsed Kamala Harris in the upcoming Presidential Election, last week.

“I LOVE TAYLOR SWIFT,!!” Flav wrote in his response to the situation. When one user in his replies claimed: “Pandering to the swifties? Pretty pathetically hilarious,” Flav fired back: “You must be new here,,, allow me to reintroduce myself,,, they call me KING SWIFTIE.” He also retweeted Mark Hamil expressing his support for Swift as well.

Read More: Donald Trump Furiously Posts: “I Hate Taylor Swift!” After Kamala Harris Endorsement

Taylor Swift Endorses Kamala Harris

TOPSHOT – This illustration photo taken in Washington, DC on September 10, 2024, shows US singer Taylor Swift’s Instagram post endorsing US Vice President and Democratic presidential candidate Kamala Harris. Pop superstar Taylor Swift on September 10, 2024, endorsed Democrat Kamala Harris in the US presidential contest against Donald Trump, saying she was a “warrior.” “I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” she posted on her Instagram account. (Photo by PEDRO UGARTE / AFP) (Photo by PEDRO UGARTE/AFP via Getty Images)

“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” Swift wrote in her recent endorsement. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”

Flavor Flav Comes To Taylor Swift’s Defense

Outside of politics, Swift attended the Kansas City Chiefs’ win over the Cincinnati Bengals on Sunday to cheer on her boyfriend, Travis Kelce. Check out Flavor Flav’s post about her below. Be on the lookout for further updates on Flavor Flav as well as Donald Trump and Taylor Swift on HotNewHipHop.

Read More: Taylor Swift’s Kamala Harris Endorsement Sparks Clashing Reactions Online

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