Eminem Becomes The Most Certified Artist For Singles In RIAA Gold And Platinum Program History

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The Recording Industry Association of America (RIAA) today announced 73.5 million new Gold & Platinum Program certifications for Eminem. The Shady/Aftermath/Interscope artist is now the number one awarded musician for singles in the program’s history and one of only seven artists in any genre or era with three or more Diamond Album Awards.   

Eminem’s combined six RIAA Diamond awards, three albums and three singles, catapult him into music’s stratosphere and cement his place as one of the most accomplished artists in history. With today’s 73.5 million new award units, Eminem’s RIAA Award career total is now 227.5 million – 166 million single certifications and 61.5 million album certifications. 

RIAA Chairman & CEO Mitch Glazier says, “These awards recognize Eminem’s unflinching commitment to his craft and the enduring connection he has forged with fans over the last twenty years. With today’s announcement, Eminem becomes the top certified singles artist in our program’s history and adds a rare third Diamond Album to his many creative accomplishments. Congratulations to Eminem and his entire label team who have set the bar higher than ever!”  

“Interscope joins Aftermath in congratulating Marshall, Paul, and the entire Shady team on this remarkable achievement. It has been an honor to be part of one of the greatest journeys in the history of recorded music. The most beautiful part of this is it feels like the journey has just begun,” said Steve Berman, Vice Chairman, Interscope Geffen A&M. 

Created by the RIAA in 1958 to honor artists and create a standard to measure the commercial success of a sound recording, the Gold & Platinum Awards Program is the industry’s premier barometer for recognizing artistic achievement in the music marketplace.  

The program trademarked the Gold Record (500,000 units) and formalized the industry practice of presenting awards to artists for music sales achievements. Later came the Platinum Award (1,000,000), Multi-Platinum Award (2,000,000 plus) and the Diamond Award (10,000,000 plus). In 2000, the RIAA created its Premios de Oro y Platino Awards to celebrate Latin music, specifically albums and songs that are more than 50 percent Spanish language. The RIAA has counted digital sales since 2004 and on-demand streams since 2013. 

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Eminem Becomes The Most Certified Artist (For Singles) In RIAA History

Did you know that artists who perform the Super Bowl halftime show do so basically for free? While the NFL covers the production costs for the performance, it does not pay the artists directly for agreeing to perform on the most-watched event of the year. However, that doesn’t mean artists don’t get anything out of the arrangement. The visibility that the performers receive often results in increased catalog sales in the … ahem … aftermath of the show, with a ton of future opportunities waiting as brands scramble to work with them and take advantage of the publicity.

Case in point, after performing this year’s halftime show, Dr. Dre and Snoop Dogg’s “Still D.R.E.” video became their first to reach a billion views on YouTube, while all of Dre’s co-stars — Kendrick Lamar, Mary J. Blige, and Snoop — all saw an increase in streams overall. However, it turns out the biggest beneficiary — at least in terms of accolades — might well be Eminem, who saw his catalog spawn 73.5 million new units, making him The Recording Industry Association of America’s most-certified singles artist in history. The RIAA tweeted about the achievement today, congratulating Eminem on the awards, which include “Lose Yourself” (naturally), “Love The Way You Lie” featuring Rihanna, “Not Afraid,” and nearly 50 other Platinum records, as well over 30 Gold ones.

Even before performing at the Super Bowl, Eminem reached streaming distinctions that almost no other artist can boast. In December, every Eminem album crossed the one billion streams threshold on Spotify,
lending weight to his comment earlier this year that “no one ever really gets canceled.” Eminem is living proof after spending his whole career setting people off — even doing so by kneeling during the halftime show (at least this time it was the right people getting rankled) — and if nothing else, you can say it paid off big for him.

Cardi B’s ‘I Like It’ Makes Her The First Female Rapper With Three Diamond Certified Singles

It’s often said that good things come in threes — and for Cardi B, it’s absolutely true this week as The Recording Industry Association of America (RIAA) officially certified “I Like It” featuring Bad Bunny and J Balvin her third single to reach diamond (10 million units sold) this year. She became the first female rapper with a diamond-certified single in March for her 2017 mega-hit “Bodak Yellow,” while in November, she reached the milestone again with “Girls Like You,” her 2018 collaboration with Maroon 5. “OMMMMMMGGGGGGG,” she wrote on Twitter, tagging her collaborators and pairing her reaction with a string of screaming emojis.

Over on Instagram, she gave a longer reaction, explaining her feelings about making history. “Wow I’m sooo happy,” she wrote. “My album came out in 2018 and it’s still breaking records. I have a solo [diamond] record, a feature [diamond] record, and now ANOTHER [diamond] record from a collab with 2 people that I look up to and love so much, @jbalvin & @badbunny! I remember like it was yesterday when this song went #1 and now it’s Diamond. I honestly just can’t believe this is happening! I’m so proud to have two songs off my debut album go Diamond. I hope I can achieve the same or even better on my next one.”

She also shared a fun fact about the single. “This song started my great relationship with Balenciaga and is the record that gets me the most coin since it’s requested for commercials and brands all the time,” she said. That’s just fantastic. Check out the song above.

Cardi B Is Now The First Female Rapper With A Diamond-Certified Single Thanks To ‘Bodak Yellow’

Bodak Yellow” was a huge moment for Cardi B, as the No. 1 single launched her career as a music superstar. The track quickly went on to become one of the most commercially successful hip-hop songs of all time, and now it has passed an amazing milestone: It is now the first single by a female rapper to ever achieve Diamond certification from the RIAA, which means it has reached at least 10 million sales in the US.

The RIAA confirmed the news this morning and Cardi alluded to it in a video she shared last night, in which she said, “I’ve been rehearsing all day today and I’ve been really stressed out and my body’s aching, yada yada yada. So then at rehearsal, they telling me, ‘Oh, you gotta go meet up with Atlantic.’ I’m like, ‘Yo, I’m f*cking tired. I don’t want to f*cking talk about no Grammys, I don’t want to talk about no album, I’m just tired. And then, I still got drove to a restaurant. I’m like, ‘Are you f*cking kidding me?’ I’m trying to go home, see Offset, f*ck him. Then I’m here and I just got this crazy surprise and I think you guys are going to find out tomorrow. And I just want to say thank you guys so much because without you guys, this wouldn’t have happened. This really made my day and really uplifted me for this crazy performance, and um… wow. I know you guys are going to be really happy, like really, really happy.”

It seemed like her fans already knew what was happening, though, as Cardi quickly followed up, “WTFFF !!! How the heiiilllll yall already [know] ???I can’t. I’ll be back later .DEUM YA BE KNOWING EERRTHANG !” She also added, “I need a moment guys… I’ll talk to you guys tomorrow and I’ll be reposting .I’m too emotional to see all these beautiful tweets.”

Cardi B is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.