Quality Control
Scooter Braun Speaks On $300M Quality Control Deal With Coach K & P: Video
On Thursday (February 9), Scooter Braun’s Hybe America entered an astounding $300M deal with Quality Control. Now, the executive’s company owns the southern label’s sports, music, television, and film branches. It may seem unexpected to some, but the New York native has a long-standing relationship with Coach K and P. This ultimately seems to have sealed the deal.
In wake of the huge merger, Braun and his new partners sat down with MSNBC to speak on their journey working together. “I brought my company into Hybe about two years ago,” Braun explains to Ari Melber in the interview. “And teamed up with the incredible entrepreneur whose responsible for BTS and so many other incredible groups out of Asia.”
“We decided to put our companies together and become one world company. What was very important to me was bringing opportunities from our platform to other entrepreneurs in the space.” The 41-year-old goes on to note that he and Coach K go back 20 years. He and P have also been friends for nearly a decade.
“I’ve admired them throughout my career. To have this opportunity to come together as one company is really a full circle moment,” Braun tells Melber. The former noted that this new deal will allow Quality Control to move into the global space like never before. P also shared his thoughts on the merger, specifically giving insight into why Atlanta’s hip-hop scene continues to blow up worldwide.
“It’s just cultural, you know what I mean? [This deal] is going to give our artists the reach to expand culturally across the globe.” The host then asked the duo how they managed to build QC from the group up to the level it’s reached today. “Brick by brick,” Coach K confirmed, noting that he and his collaborator had a huge vision for themselves from the start
The CEO explains to Melber, “We took it upon ourselves to move into different territories. We knew when streaming came – we started before streaming really hit – but when streaming came, it was like, with the push of a button, your music was in every territory. Now it was on us to go into these territories and make these other relationships so that our business could grow globally.”
Watch Scooter Braun, Coach K, and P’s full interview with MSNBC above. Afterward, let us know what your thoughts on the Hybe America x Quality Control merger are in the comments.
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Quality Control Sells to HYBE America for $300 Million, Scooter Braun Led Deal
Scooter Braun’s HYBE America has announced the acquisition of Atlanta multi-hyphenate company QC Media Holdings, also known as Quality Control. The label division is home to Lil Baby, Migos, and City Girls.
Quality Control is founded by Chief Executive Officer Pierre Pierre “P” Thomas and Chief Operating Officer Kevin “Coach K” Lee.
Braun, who operates as the CEO of HYBE, once known as Big Hit Entertainment, led the sale. According to Variety, the deal is valued at $320 million in stocks and cash. HYBE is looking to build an entertainment group in music with interests across other areas.
“I am so proud and honored to have Coach and P join Bang and I as our partners,” said Braun in announcing the deal. “QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said ‘If they let us in the game, we are never going to give it back.’ Now, all these years later, we are joining forces to make these dreams a reality.”
Added P: “HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with phenomenal combined history finding talent and taking it to the highest levels. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go.”
On Instagram, P offered a secondary statement:
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Quality Control Acquired By Scooter Braun’s Hybe In $300M+ Deal
Quality Control has remained one of the leading labels to hail out of the South in the past 10 years. However, they’ve also recently expanded into film, television, and sports as they plot out global domination. They’re one step closer to their goal as Hybe acquired Quality Control Music in a deal led by Scooter Braun. Hybe’s acquisition of Quality Control includes the entertainment company’s sports, music, television, and film branches. Hybe America entered the deal to merge and acquire QC, valued at $320M in stock and cash, per Variety.
It’s an impressive move, as it marks the first for Braun as the sole CEO of Hybe America. Scooter’s relationship with Kevin “Coach K” Lee goes back to the early 2000s when he lived in Atlanta. “I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions… Now, all these years later, we are joining forces to make these dreams a reality,” he said. QC now joins management company SB Projects, who manage Quavo, and Big Machine Label on HYBE’s expansive portfolio.
Quality Control Co-Founders Coach K & Pierre “P” Thomas Speak
HYBE’s global imprint can benefit the Quality Control brand and its artists. Pierre “P” Thomas detailed how HYBE understood the work put into the company to build it from the bottom, “and aiming sky high.” He added, “The artists of QC are our focus and their best interests will be incredibly supported with this partnership.”Coach K echoed a similar sentiment, explaining that HYBE will allow them to reach “global ambitions we’ve had in our scope since the beginning of our company.”
Though many celebrated the deal, some criticized QC for “selling out.” P responded by stating that there’s “no value in separation.” As a leading Black-owned label, he explained that the deal only leads to more opportunities. “Stop thinking people are selling OUT. Instead, see people are selling IN and see that you are building something to create more for everybody,” he said, adding that these opportunities aren’t often provided to Black entrepreneurs regularly. “Let’s stay inspired and celebrate the blessings and leveling up and breaking of barriers,” he concluded. Check out his post above.
South Korea’s HYBE Expands Its American Music Empire By Buying Quality Control, Home To Lil Baby And Others
Over the past few years, HYBE Corporation has become one of the biggest forces in music. The South Korean company owns Big Hit Music (home to artists like BTS and TOMORROW x TOGETHER), Big Machine Label Group (Tim McGraw, formerly Taylor Swift), and now, thanks to a new deal, Quality Control.
In a deal announced yesterday (February 8), HYBE subsidiary HYBE America bought QC (whose artists include Lil Baby, Lil Yachty, City Girls, and Migos) in a purchase “valued at $320 million in stock and cash,” as Variety reports.
HYBE America CEO Scooter Braun said of the deal:
“I am so proud and honored to have [Quality Control CEO Pierre ‘P’ Thomas and COO Kevin ‘Coach K’ Lee] join [HYBE chairman Bang Si-Hyuk] and I as our partners. QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said, ‘If they let us in the game, we are never going to give it back.’ Now, all these years later, we are joining forces to make these dreams a reality.”
He also noted, “It’s important to me and my team that P and Coach continue to have the freedom, and now our global resources, to continue to do what they do best; facilitate and nurture great art and culture.”
Quality Control Acquired by Scooter Braun-Led HYBE America in Deal Reportedly Worth $300 Million
Quality Control Acquired by Scooter Braun-Led HYBE America in Deal Reportedly Worth $300 Million
Offset & Pierre “P” Thomas Reunite Backstage At The Grammys Amid Quality Control Lawsuit
There has been tension brewing between Offset and his former label, Quality Control, recently. The contractual dispute between Offset and Pierre “P” Thomas and Coach K further soured their relationship. However, they seem to be cordial on some sort of level. Last night, footage emerged of P and Offset walking together backstage at the Grammys.
There isn’t much context surrounding the clip. However, a man has a hand on Offset’s shoulder as he follows behind P. Meanwhile, the rapper says something along the lines of, “Hold me down… on the red carpet.” Some fans believe the clip was taken immediately after Offset’s alleged scuffle with Quavo backstage ahead of the In Memoriam segment.
It’s surprising to see the two together, especially since P and Coach K recently responded to Offset’s lawsuit. In late August, Offset sued Quality Control for ignoring the negotiation contract that he inked in 2021. He claimed that he paid “handsomely” for his rights as a solo artist and signed directly to Capitol/Motown.
Afterward, Offset claimed he and P haven’t spoken in nearly two years while alleging that Quality Control blackballed him in the music industry. The feud came just as ‘Set begin to plot out his solo releases with singles like “54321” and “Code.” “N***as act like Im the problem I paid millions to get my rights back. N***a you blackballed me I ain’t said shit one time homie I ain’t spoke to you in 2 years now I drop and you want ya name on my credit?” Offset tweeted. Cardi B later publicly backed up her husband’s claim in a subsequent Instagram post.
Migos and Pierre “P” Thomas attend Yo Gotti: “I Still Am” Album Release Party at Amora Lounge on November 2, 2017 in Atlanta, Georgia. (Photo by Prince Williams/WireImage)” class=”wp-image-629631″ srcset=”https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg 2895w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=300,278 300w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=768,711 768w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=1024,948 1024w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=1536,1422 1536w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=2048,1897 2048w, https://editor.urbanlinx.net/wp-content/uploads/2023/02/GettyImages-869890054.jpg?resize=1500,1389 1500w” sizes=”(max-width: 2895px) 100vw, 2895px” />Last week, QC formally fired back at Offset’s lawsuit in court. In a new filing, they said Offset breached their contract including a “confidentiality provision.” They said Offset violated their agreement by detailing “the terms of the Settlement Agreement in the Complaint and in social media posts, and by sharing the Settlement Agreement with various Universal Music Group executive.” Quality Control asked the judge to formally dismiss the lawsuit. They also stated that Offset isn’t the owner of the recordings that he “has made or continues to make with Motown on or after January 15, 2021.”
Quality Control Claims Offset Breached Legal Agreement
Offset prepares for a new chapter in his career as a solo entity. However, the rapper continues to battle with Quality Control over the rights to his music. Last year, he filed a lawsuit against QC in an attempt to prevent them from profiting off of his solo releases, such as “54321” and “CODE” ft. Moneybagg Yo.
Per Radar Online, Quality Control filed a motion demanding the lawsuit should be dismissed. In a new filing, they claimed Offset breached legal agreements including a confidential clause following an online dispute.
Offset stated that he worked out a negotiation with Quality Control in Jan. 2021 in order to regain the rights to his solo career. Cardi B also backed this up after ‘Set publicly blasted Pierre “P” Thomas.
“N***as act like I’m the problem. I paid millions to get my rights back,” ‘Set tweeted. “N***a, you blackballed me. I ain’t said shit one time, homie. I ain’t spoke to you in 2 years, now I drop and you want ya name on my credit?”
“Because Offset is not the owner of recordings he has made or continues to make with Motown on or after January 15, 2021, including the recordings “54321” and “Code”, [Offset] lack standing to bring this action,” QC said in response to Offset’s claims.
Additionally, they said Offset breached the “confidentiality provision” of their agreement following his public outburst. They said Offset detailed “the terms of the Settlement Agreement in the Complaint and in social media posts, and by sharing the Settlement Agreement with various Universal Music Group executive.”
Lil Yachty Takes A Chance On New Album “Let’s Start Here”
Lil Yachty showcases his versatility more than ever on his latest project, Let’s Start Here.
In the last few months, the narrative surrounding Lil Yachty’s artistry has shifted exponentially. From the release of the viral single, “Poland” to his contributions on Drake and 21 Savage’s Her Loss, Yachty’s undoubtedly grown as an artist. However, even then, critics and fans considered him a part of the mumble rap pack.
Let’s Start Here is a leap in a new direction for Lil Yachty. His latest project veers away from rap entirely for a psychedelic rock-influenced effort. The project boasts 14 songs in total with an array of uncredited features. Teezo Touchdown, Baby K, Foushée, Justine Skye, and more contribute to Let’s Start Here. On the production side, Yachty claims credit on 12 out of the 14 songs. Additionally, SADPONY, Justin Raisen, and Patrick Wembley heavily contribute to the tracklist.
Last night, Lil Yachty hosted an album listening party in New Jersey with Drake and Offset in attendance. He explained that the ambitious sound was a result of people counting him out as an artist over the years.
Lil Yachty on his new album ‘Let’s Start Here’ at his listening event tonight
“I wanted to be taken seriously as an artist… not just some SoundCloud rapper, not some mumble rapper…”pic.twitter.com/4xHg7ihOKS
— Complex Music (@ComplexMusic) January 27, 2023
“I think I created this just because I really wanted to be taken serious as an artist. Not just some Soundcloud rapper, not just some mumble rapper, not some guy that made one hit. You know, I wanted to be taken serious because music is like everything to me. I respect all walks of music. Not just rap and hip-hop but everything,” Lil Yachty said. “If we gon’ be honest, there’s just a lot of n***as started copying the swag. And I felt like, cool, well, if everyone can do this then that’s fine but I’m going to show you what y’all can’t do.”
Check out Lil Yachty’s new project below and sound off with your thoughts in the comments.