UMA Hoops and LaMelo Ball are excited to announce the launch of his latest lifestyle sneaker, the LaFrancé Gifted. This new addition to the LaFrancé collection embodies Ball’s natural talent and distinctive style, showcasing an all-orange colorway perfect for the Fall sneaker rotation.
With its bold design and exaggerated elements, the LaFrancé Gifted reflects Melo’s unique aesthetic, ensuring wearers make a statement wherever they go. The sneaker will drop on Friday, November 8th, and will be available for purchase at PUMA.com, the PUMA mobile app, and the PUMA NYC Flagship store, as well as at Foot Locker, Kids Foot Locker, and Champs in a full-size run, retailing for $110.
PUMA has teamed up with Senior Peloton Instructor and brand ambassador Alex Toussaint to release an exclusive colorway of the Deviate NITRO 3, hitting stores November 15. The collaboration showcases Toussaint’s signature style, blending vibrant Miami basketball team colors with personalized design elements, making this release a standout.
Key features include Toussaint’s mantra, “Execute with Intention,” printed on the midsole, along with excerpts from his book on the insole and his AT logo subtly integrated throughout. Engineered for high performance, the Deviate NITRO 3 incorporates PUMA’s NITROFOAM technology, ensuring top energy return, and PWRPLATE for enhanced stability, making it ideal for training and racing.
The PUMA x Alex Toussaint Deviate NITRO 3 is priced at $170 and will be available on PUMA.com, the PUMA app, and at PUMA’s NYC flagship store.
Global sports brand PUMA has announced the signing of NBA All-Star Tyrese Haliburton to its basketball roster. Haliburton, a two-time NBA All-Star in 2023 and 2024 and the NBA Assists Leader of the Year for 2024, joins the PUMA Hoops family as one of the league’s most exciting rising stars.
“I’m super excited to announce that I’ve joined the PUMA family,” said Haliburton. “I look forward to being a part of their commitment to the next generation of basketball. PUMA’s vision and dedication to supporting athletes align perfectly with my goals, and I’m excited to represent the brand on and off the court.”
Known for his exceptional passing, scoring ability, and electrifying style of play, Haliburton has made a name for himself on the court. In addition to his 2024 All-NBA Team honors and being named to the 2021 NBA All-Rookie First Team, Haliburton recently added a 2024 Olympic Gold Medal to his list of achievements with Team USA in Paris.
“Since day one, we’ve always focused on the next generation of basketball at PUMA. Tyrese is not only definiting his own generation, but also is shaping the future of the game for many more to come,” said Max Staiger, Global Head of Basketball at PUMA. “We’re extremely grateful for the opportunity to partner with Tyrese to continue working on our disruptive next-gen approach to basketball.”
Haliburton will hit NBA courts sporting PUMA’s latest performance technology shoe, the All-Pro NITRO. The shoe is designed to deliver unmatched comfort, support, and responsiveness, making it the perfect choice for elite athletes like Haliburton, who demand top-tier performance.
With Haliburton now on its roster, PUMA continues to position itself as a leader in basketball, elevating the brand’s commitment to empowering young athletes.
PUMA Hoops and Portland Trail Blazers’ Scoot Henderson, are releasing two new colorways in the point guard’s signature shoe: The Scoot Zeros in O.D.D CITY and RETRO.
The Scoot Zeros O.D.D. City is a tribute to Portland’s vibrant basketball culture with a red, black, and white colorway that captures the essence of decades-long excellence, while the Scoot Zeros RETRO channel the spirit of the 70’s when “Rip City” was more than a nickname, bringing the legacy into the modern era in a bold red colorway.
The Scoot Zeros are notably inspired by Henderson’s personal mantra and lifestyle, “O.D.D: Overly Determined to Dominate”. The performance basketball shoes are packed with tech like high-rebound PROFOAM EVA to cushion your landing and propel explosive movements, and high abrasion tread pattern with non-slip rubber compounds for added traction.
O.D.D. City will launch on August 2nd while the RETRO’s will drop on September 6th. Both colorways will be available for $100 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.
Additional product details can be found below my sign off and hi-res product and campaign imagery can be found HERE. Let me know if you’d be interested in sharing with your readers or have any questions!
Best,
Jordan
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SCOOT ZEROS O.D.D CITY
Inspired by “Rip City” itself, the Scoot Zeros O.D.D City is a perfect mix of Scoot Henderson’s “O.D.D: Overly Determined to Dominate” lifestyle and Portland, Oregon’s trademark “out there” ethos. This red, black, and white colorway of Scoot’s standout signature shoe, the Scoot Zeros, reflects Portland’s decades-long history of basketball excellence.
The Scoot Zeros O.D.D City is a high-performance sneaker packed with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Take your game to the next level with the Scoot Zeros O.D.D City.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
SCOOT ZEROS RETRO
Portland’s place in the hoops history books was written in the 70s, when “Rip City” wasn’t just a nickname, it was a way of life. That legacy is echoed in Scoot Henderson’s latest attention-grabbing drop, the Scoot Zeros Retro. Inspired by Scoot’s “O.D.D: Overly Determined to Dominate” mantra, this bold red colorway of Henderson’s standout signature sneaker is built for dynamic play.
The Scoot Zeros Retro is a high-performance sneaker equipped with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Elevate your game with the Scoot Zeros Retro.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
The new collection includes two colorways of the Creeper Phatty sneaker. The options are vibrant red and white or solid black with matching black soles. These sneakers feature an oversized design and a stacked gum sole, staying true to the classic Creeper Phatty silhouette. They are wrapped in soft corduroy and suede, and the special packaging adds a final touch to the release. The luxurious materials used in the sneakers add a premium feel to the collection. The bold color options ensure that there is a style for everyone.
The advertisement highlights the versatility and stylish appeal of the sneakers. Rihanna, known for her fashion-forward approach, brings a unique flair to the campaign. Also, the Creeper Phatty sneakers are available in a wide range of sizes, from women’s and men’s to big kids’, little kids’, and toddlers’ sizes. This new drop is a testament to Rihanna’s ability to blend fashion with playful creativity, making it a must-have for sneaker enthusiasts and fans alike. Overall, this release is a collaboration between two of the biggest names in fashion.
You can check out the Rihanna Fenty x Puma collection right now at Puma.com. Also, the retail price of the sneakers ranges from $65 to $120 depending on the sizing. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.
The new collection includes two colorways of the Creeper Phatty sneaker. The options are vibrant red and white or solid black with matching black soles. These sneakers feature an oversized design and a stacked gum sole, staying true to the classic Creeper Phatty silhouette. They are wrapped in soft corduroy and suede, and the special packaging adds a final touch to the release. The luxurious materials used in the sneakers add a premium feel to the collection. The bold color options ensure that there is a style for everyone.
The advertisement highlights the versatility and stylish appeal of the sneakers. Rihanna, known for her fashion-forward approach, brings a unique flair to the campaign. Also, the Creeper Phatty sneakers are available in a wide range of sizes, from women’s and men’s to big kids’, little kids’, and toddlers’ sizes. This new drop is a testament to Rihanna’s ability to blend fashion with playful creativity, making it a must-have for sneaker enthusiasts and fans alike. Overall, this release is a collaboration between two of the biggest names in fashion.
You can check out the Rihanna Fenty x Puma collection right now at Puma.com. Also, the retail price of the sneakers ranges from $65 to $120 depending on the sizing. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.
Global sports brand PUMA has unveiled the latest additions to its lineup: the ULTRA 5 ULTIMATE and ULTRA 5 CARBON Formula Pack editions. These new versions of the ULTRA 5 will make their debut during the knockout stages of the European Championships and Copa América, where select players will switch to the new ULTRA 5 for an added competitive edge.
Drawing on years of engineering insights from PUMA Motorsport, the new SPEEDSYSTEM outsole and FastTrax stud design are precision-engineered to deliver rapid performance from kick-off to goal. The ULTRA 5 aims to enhance speed and agility on the pitch, making it a game-changer for professional athletes.
PUMA also continues to cater to female athletes with its Women’s Fit, offering a slimmer fit tailored to the anatomy of a woman’s foot. The ULTRA 5 Women’s Fit combines the latest ULTRA technology, including the SPEEDSYSTEM outsole and FastTrax stud design, with a bespoke fit to enhance comfort and performance for female players.
The ULTRA 5 CARBON, priced at $290, will be available starting June 28th at PUMA.com, the PUMA mobile app, the PUMA NYC flagship store, and specialist sports retailers. The ULTRA 5 ULTIMATE, priced at $230, will be available for pre-sale starting July 8th at PUMA.com, the PUMA mobile app, and select sports retailers, with a global release on July 18th.
PUMA Hoops and basketball superstarLaMelo Ball are dropping their first-ever co-designed lifestyle shoe –LaFrancé.
Launching in the “Amour” colorway (the first of many LaFrancé colorways to come), LaFrancé has been dropped alongside a few apparel pieces, including graphic tees, a mesh tank, short, and track pants, ranging from $40-$110. LaFrancé and accompanying pieces are now available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.
Created through intimate collaboration between LaMelo Ball and the PUMA design team, the LaFrancé gets its inspiration and name from LaMelo’s namesake lifestyle brand, which fuses different inspirations from streetwear fashion, sport and lifestyle. The supersized sneaker features exaggerated proportions, a chunky zig-zag lace closure, ultra-wide laces, and a well-padded tongue for ultimate comfort. “LF” and “La France” can be found on the mega tongue as well as imprinted into the latest silhouettes ultra-thick sole. The classic cup sole has been spiced up with floating ovals throughout, which are decorated with iconic graphics. Upper ovals on the midsole encapsulate design aspects of a butterfly, symbolizing Melo’s 1 of 1 lifestyle.
On his new sneaker, NBA superstar LaMelo Ball said, “I wanted to create a lifestyle shoe that represents my style and 1-of-1 personality. The LaFrancé Amour is something crazy loud to wear off court. The butterfly midsole, inspired by my tattoos, represents good energy.”
Puma’s commitment to basketball innovation and style shines through in this signature sneaker. The “Toxic” colorway is poised to make waves, appealing to athletes and fashion-forward individuals alike. With LaMelo Ball’s creative input, the Puma MB.03 “Be You” brings a fresh perspective to the basketball scene, seamlessly blending fashion with function. Whether you’re hitting the court or the streets, the MB.03 is designed to elevate your game and your style. Get ready to make a statement with the vibrant “Be You” colorway, showcasing the perfect fusion of performance and aesthetics.
The sneakers boast a green rubber sole and a vibrant green and pink midsole with a slime-like design blending into the uppers. Also, crafted from a combination of purple and pink materials with subtle green accents, the tongues and heels showcase LaMelo and Puma branding in matching hues. Further, this eye-catching colorway is sure to turn heads on the basketball court, and with their performance-driven design, these sneakers are ideal for the game.
More Photos
Sneaker Bar Detroit reports that the Puma MB.03 “Be You” will be released on May 24th. Also, these sneakers will have a retail price of $125 when they drop. As always, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.
ASAP Rocky and Rihanna recently stepped out for a pop-up event in Miami in celebration of his new Puma x F1 collab. They were spotted there yesterday, enjoying arcade games, racing simulators, and more. RiRi debuted a new bright pink hairdo, which fans can’t get enough of. Some even think it rivals her iconic red hair era.
During their appearance, Rocky also gave supporters an update on his eagerly anticipated album, Don’t Be Dumb. Fans have been waiting on the project for some time now, but luckily, it looks like they won’t have to wait too much longer. Upon being asked when listeners can expect to hear it, he replied simply, “ASAP. Very soon.”
Towards the end of last month, the “RIOT” rapper dropped some new merch in support of the upcoming album, which got fans speculating that the release of Don’t Be Dumb is finally on the horizon. An official release date has yet to be confirmed.
He’s not the only one working on a new album, however. At a Fenty Beauty launch party last week, Rihanna shared some new details of her own upcoming album, which fans have also been waiting on for years. She’s also yet to announce a release date, but she did set the bar high.
ASAP Rocky Says New Album Is Coming “Very Soon”
A$AP Rocky on the status on his new album ‘DON’T BE DUMB’
“It’s gonna be amazing,” she told Extra at the event. “It has to be — that is the only reason it’s not out yet. If I’m not feeling it and I’m not feeling like it represents the evolution, the time I spent away … There should be a show of growth, right?” What do you think of Rihanna and ASAP Rocky stepping out for a Puma pop-up event in Miami? What about RiRi’s pink hair? Are you looking forward to hearing ASAP Rocky’s upcoming album? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.
