DJ Premier Looks At Rap’s Past, Present, And Future On ‘Hip-Hop 50: Vol. 1’

If DJ Premier had to sum up the past 50 years of progress in hip-hop in just a word, that word would be “longevity.” It’s apt; in the immortal words of the late, great Biggie Smalls, “you never thought that hip-hop would take it this far.” And yet, here we are, 49 years removed from that basement party at 1520 Sedgwick Avenue in the Bronx, New York. Hip-hop is now beyond being a global phenomenon; it’s the foundation of pop culture all over the world. It’s a fact of life like taxes, rent, and Google. It’s everywhere and it’s in everything, just beneath the surface. It’s in the way we talk, the way we dress, the music we listen to, the most popular sports and movies, and even in the seats of world government. “Far” is kind of an understatement.

To commemorate the longevity of this freewheeling, dynamic youth movement, one of the most recognizable brands in hip-hop, Mass Appeal Records, has launched the Hip-Hop 50 project. It’s an expansive multimedia effort encompassing live events, films, podcasts, and more discussing the history and culture of hip-hop. And, of course, you know there’s music. Over the next year, 10 EPs from some of rap’s most iconic and influential producers will bring together rappers from across regions, generations, genders, and genres for five songs apiece highlighting the dynamism of the world’s favorite music.

The first producer to drop is none other than DJ Premier, one-half of pioneering NY rap duo Gang Starr and one of rap’s most prolific and impactful beatmakers since 1991. His contribution to Hip Hop 50: The Soundtrack includes appearances from longtime collaborator Nas — their first song together in nearly 15 years –, the inimitable Slick Rick, brash convention-bashing duo Run The Jewels, Remy Ma, and contemporary favorites like Joey Badass and Rapsody. Premo was kind enough to offer his insights on both the EP and his 30+ years of experience in the rap business to Uproxx over a Zoom call in which he broke down the process behind the songs and projected his view of hip-hop’s next 50 years.

“Lettin’ Off Steam” Feat. Joey Badass

That was for his album. He hit me up; his album was already wrapped up. He was just getting in the mixing stage and he hit me up and was like, “Yo, let me see if we can squeeze one more in.” He came to my lab and we kicked it. Antman Wonder and I had extra samples I didn’t use for PRhyme 2. I was just thumbing through them just to thumb through him, and Joey was sitting on the couch just saying, “Yo, man. That one. That sound like something I could write to.” He wrote to it. We cut it right here. He brought the mic right in the room, did it. When he got down to the end of his album getting mixed to turn it in, he said, “Man, for some reason, yours just doesn’t totally fit the shape of my album.” And I was like, “Well, yo, man. I’m one song shy of turning in my EP. Let me put it on there.”

“Remy Rap” Feat. Remy Ma & Rapsody

I was still two songs short. I was like, “Yo man, I was working on my solo album and me and Remy Ma were working on one.” I was like, “I’d like to put that on there.” And they were like, “Cool. Then we could reach out to Rapsody.” I wanted to have two different worlds of female MCs. They’re totally opposite of each other, but they both were spitters. And the fact that I knew that they could pull it off with the two different types of approaches and just attitude, I was like, “It’s going to work.”… I was going to put three artists on it. I wanted Young M.A. on it too. And I still want to work with her ’cause I’m a big fan of Young M.A.

“Beat Breaks” Feat. Nas

When Nas says, “Hey, man, I want you to be a part of something,” obviously you don’t really want to say no. In my whole career, I’ve never done an EP. And then Nas said, “You get a record from me.” We recorded a few different things, but there’s some stuff that he wanted to, he said, “Let’s save that on the back burner for some future stuff.” He said, “I want to do like a classic break.” “Theme From The Planets” is one of my favorites out of all the ultimate breaks and beats and that’s the reason why I shout it out. When I told him, “Let me do a quick chop of it on my Serato” just so I could just figure out an idea of reworking that song, he fell in love with it right off rip. He said it reminded him of the park jams.

“Terrible 2’s” Feat. Run The Jewels

I’m very hands-on, just even from my Gang Starr era of working in Jeru-era Group Home, and Nas, and KRS-One, Rakim, you name it, Big, Jay. I’m always very hands-on with being a coach in the situation of recording and making sure we get the best take, the best delivery, all of that. Because EL-P produces a lot. I’ve known them since the Def Jux days and all that stuff. He comes from a long era of doing his own production.

“The Root Of All” Feat. Slick Rick & Lil Wayne

The Slick Rick, Lil Wayne was originally a Logic record Logic and I had worked on. It was another day he was in town. He just said, “I want to pull up and just work on something.” He did a song about one of his people that got killed over a money situation. A year passed, and he never got back to it. I reached out to him like, “Yo, man. I’m doing the solo album during the pandemic. How about you just let me keep it? I’ll find somebody to add to it.”

I reached out to Lil Wayne because I knew he could talk about money. Wayne sent it back the same night, like, “Yo, this shit is dope.” I sent it to back to Logic. Logic hears it goes, “Oh, man. I did that rhyme on another record. And I’m like, “Damn.” So he goes, “I’m going to write you a whole new rhyme.” I’m like, “All right, bet.” But the rhyme he wrote is some ill-spitting bars rhyme, but he didn’t stay on the money topic.

So I’m like, “Yo, it doesn’t fit the topic that Wayne did. So how about I just do a new beat for your rhyme, and I’ll put that back on my solo album?” Then that way, the solo album still has a Logic record, and we can find somebody else to still rhyme with him on that. Now, it’s like who replaces Logic on the Wayne part since Wayne went second, based off of what he heard Logic say? I was like, “Man, Slick Rick could talk about that money.” Reached out to Rick. He said, “Let me hear Wayne’s verse.” He instantly was like, “Yo, I’m ready. Let’s do it.” He said, “You want a verse or you want a hook?” I said, “Can I get both?” He said, “Yeah,” and he did the verse and the hook.

On the future of hip-hop:

Well, my goal in life is to live to at least 100, and that’s my goal. That’s what I visualize as my future. So if I make it up even to 100, man, I’m still going to be tapping on something. You don’t outgrow a culture. I’m going to keep on banging. I said the same thing: “I’m not going to be 40 doing this.” I’m 56, and I’m still ready to turn that thing right there [pointing to his MPC3000] on.

Hip-Hop 50: Vol. 1 is out Friday, July 15 via Mass Appeal. You can pre-save it here.

Mass Appeals Announces ‘DJ Premier: Hip Hop 50 Volume 1’ Featuring Nas, Lil Wayne and More

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On July 15, Mass Appeal will release DJ Premier: Hip Hop 50 Volume 1, the first EP from Hip Hop 50: The Soundtrack. The five-track project, produced by the legendary DJ Premier, will honor the sounds of one of Hip Hop’s most active producers and feature brand-new, original music from Nas, Lil Wayne, Run The Jewels, Joey Bada$$, Remy Ma, Rapsody, and Slick Rick.

“It’s an honor to kick off this iconic Hip Hop 50 music program,” said DJ Premier. “Hip Hop continues to inspire fans across the globe and it’s incredible to think of what the next 50-years will bring.”

The Soundtrack will consist of 10 EPs of all new music, bringing together the most renowned producers in the business who are shaping the culture in honor of 50 years of Hip Hop. Fans may anticipate new tracks selected by Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D., Hit-Boy, Take A Daytrip, and Tainy after the release of DJ Premier’s EP.

The new agreement between Mass Appeal and The Orchard will provide distribution for the entire series. This project, which brings together some of the biggest names in hip hop, will strengthen the #HipHop50 movement by honoring some of the most recent and greatest artists to do it while also capturing 50 years of culture. Various philanthropic groups, including the Universal Hip Hop Museum, which is scheduled to open its doors in 2024, will receive a share of all #HipHop50 revenues.

The tracklist is available below:

Lettin’ Off Steam Feat Joey Bada$$

Remy Rap Feat Remy Ma & Rapsody

Beat Breaks Feat Nas

Terrible 2’s Feat Run The Jewels

The Root Of All Feat Lil Wayne & Slick Rick

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DJ Premier Kicks Off Hip-Hop’s 50-Year Anniversary With An EP Featuring Lil Wayne, Nas, And Slick Rick

It’s widely acknowledged that the cultural phenomenon known as hip-hop officially began at a house party in The Bronx, New York on August 11, 1973. That means hip-hop is nearly 50 years old, and to celebrate its impending golden jubilee, Mass Appeal has announced the Hip-Hop 50: The Soundtrack project, 10 EPs produced by some of the culture’s biggest names to commemorate hip-hop’s longevity (the ha, the ha). The first will be DJ Premier: Hip-Hop 50 Volume 1, produced by… I mean, it’s right there in the title… dropping on July 15 via Mass Appeal and The Orchard.

The project’s five tracks will feature appearances from old-school legends like Nas and Slick Rick, contemporary craft masters like Joey Badass, Rapsody, and Run The Jewels, and cross-generational all-timer Lil Wayne. In a statement, DJ Premier said, “It’s an honor to kick off this iconic Hip Hop 50 music program. Hip Hop continues to inspire fans across the globe and it’s incredible to think of what the next 50 years will bring.” It seems likely that the new track Premier and Nas previewed last week is actually “Beat Breaks,” their collaboration from this project.

Future EPs in the Hip-Hop 50: The Soundtrack will include entries produced by Hit-Boy, Mike Will Made-It, Mustard, No I.D., Swizz Beatz, The-Dream, and more. A portion of the proceeds will be donated to the Universal Hip-Hop Museum, as well as other charitable organizations. Other arms of the Hip-Hop 50 initiative include live event programming and a slate of documentaries with Paramount + and Showtime, including the Supreme Team documentary that premiered on Friday, July 10, as well as the Spotify Original podcast, The Bridge: 50 Years of Hip-Hop, hosted by Miss Info and Nas.

DJ Premier: Hip Hop 50 Volume 1 is out 7/15 via Mass Appeal Records and The Orchard. You can pre-save it here. You can see the tracklist below.

01. “Lettin’ Off Steam” Feat. Joey Bada$$
02. “Remy Rap” Feat. Remy Ma & Rapsody
03. “Beat Breaks” Feat. Nas
04. “Terrible 2’s” Feat. Run The Jewels
05. “The Root Of All” Feat. Lil Wayne & Slick Rick

Nas And DJ Premier Will Be Dropping New Heat Soon

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It looks like fans won’t wait long to hear Nas and DJ Premier work together on new music as a new song with the two will drop next Friday. DJ Premier posted a video on his Instagram of new music by Nas, which will drop next Friday. The video hinted that Nas could drop another […]

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Nas And DJ Premier Tease A New Track That’s Dropping This Month

While Nas’ collaborations with Hit-Boy have been the primary driver of his successful career Renaissance of late, there remains one producer that fans still want to work with the Queens rap icon. Ever since he heavily contributed to Nas’ groundbreaking 1994 debut Illmatic, fans have clamored for a full Nas project produced by DJ Premier. The two hip-hop pioneers have acknowledged those requests in the past, promising to make rap fans’ dreams come true, but aside from a handful of singles, little has ever come of those assurances.

However, come July 15, that could very well be changing. That’s the date DJ Premier put in a tweet earlier today along with a video from outside a studio control room with what very much sounds like a new Nas song produced by Premo blasting through the doorway. And what else do you see hanging on the wall but the gold sales plaque for Illmatic? The suggestion is clear: that Nas and Premier have joined forces at the successor to the legendary D&D Studios, Kaufman Astoria Studios in Long Island City, Queens.

Of course, the duo could just be releasing one standalone single and using the joint album speculation to generate the necessary buzz for it — after all, they’ve done it before. But with Nas’ collaborations with Hit-Boy prompting his career revival (and another on the way), he could have found the necessary creative spark to try out similar experiments with other producers, getting over his former reticence toward working with one beatmaker for a full project. I guess we’ll all find out next Friday, when whatever they’re working on officially hits DSPs — hopefully, with more news about whatever comes next.

[WATCH] Method Man Says He Stole Nas’ Flow on “The What” With Biggie

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Wu Tang Clan member and actor Method man opened up on Math Hoffa’s podcast My Expert Opinion about his appearance on “The What” from Notorious B.I.G.’s debut album Ready To Die.

Meth explains that when he entered the studio to record the song in 1994, “By the time I got [to the studio], Biggie’s verse was written and he told me that he wanted to end it with, ‘You can’t mess with M-E’ and I was supposed to go, ‘T-H-O-D.’ But I overlapped him because it didn’t fall on beat doing it that way. That’s where the ‘T-H-O-D Man, here I am/I’ll be damned if this ain’t some sh*t.’”

Meth added, “I wrote that shit quick as f**k. Who was I biting there? Whose flow was I [biting]? Nas. That’s biting Nas’ flow. ‘I’ll be damned if this ain’t some sh*t/Come to spread the butter lyrics over hominy grits… Coming where you rest at, surrender/Step inside the ring, you’s the number one contender/Looking cold-booty like your p***y in December.’” 

See the interview below.

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Today in Hip-Hop History: Nas Dropped His Sophomore Album ‘It Was Written’ 26 Years Ago

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On July 2, 1996, Nas unleashed the follow-up to his critically acclaimed debut, 1994’s Illmatic entitled It Was Written, the album featured production from DJ Premier, Dr. Dre, and Havoc.

This time around, the fresh-faced, 22-year-old Brooklyn-born emcee consciously pushed the album in a more mainstream direction, hoping to secure a wider fan base. It worked.

The album proved to be Nas’ most commercially successful release, debuting at #1 on the US Billboard 200 chart. It’s viewed by music critics as one of Nas’ strongest records and remains his best-selling release, with over four million copies sold in the U.S. alone.

One of the album’s standout singles, “If I Ruled the World,” featured Lauryn Hill, who (at the time) was riding the wave of her recent success with The Fugees. Other guests included Foxy Brown, Dr. Dre, and Mobb Deep.

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Mass Appeal & Live Nation Urban Announces “Hip Hop 50 Live”

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Today, entertainment company Mass Appeal announces its joining forces with Live Nation Urban to produce live event programming in celebration of Hip Hop’s 50th birthday.

Over the next few years, Hip Hop 50 Live will bring fans experiences that touch on all facets of the globally recognized culture. From Park Jams to Festival stages this partnership will create moments that will bring together the voices that turned this genre into a way of life. 

Starting this summer, these events will kick off at parks across the country to take it back to the essence with a multi-sensory experience consisting of; live DJ sessions, interactive experiences, pop-up merch, educational activations and amazing food & drink. These Park Jams will be followed by a dynamic series of events focused around Hip Hop History Month in November.  In addition to these events, Mass Appeal and Live Nation Urban are teaming up to create original content, product collaborations, Web3 launches and more to celebrate #HipHop50. Fans can expect additional announcements in the coming months for the 2022 events calendar and the plans for 2023 and beyond. 

“We are thrilled to partner with the world’s leading live entertainment company to bring fans one-of-a-kind experiences in celebration of Hip Hop’s 50th birthday. We are planning to celebrate all facets of the culture and globe via this dynamic partnership” says Peter Bittenbender, Mass Appeal CEO. 

Brandon Pankey,  Vice President of Business Development and Operations for Live Nation Urban, said “ Live Nation Urban was founded to REDEFINE culture. To celebrate 50 years of Hip Hop with Nas, Peter and the Mass Appeal team is absolutely the type of partnership that our company is excited to form to continue to tell the stories about our culture globally.”

The partnership is the latest announcement surrounding Mass Appeal’s #HipHop50 initiative – a massive cross-platform campaign aimed at celebrating Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible. Mass Appeal kicked off its #HipHop50 premium content partnership with Paramount & Showtime and to date has aired the following documentaries, such as: YOU’RE WATCHING VIDEO MUSIC BOX,  RICKY POWELL: THE INDIVIDUALIST and CYPRESS HILL: INSANE IN THE BRAIN.

To further celebrate Hip Hop’s longevity, Mass Appeal also announced Hip Hop 50 The Soundtrack. Teaming up with some of the industry’s most highly regarded producers including DJ Premier, Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D, Hit-Boy, Take A Daytrip and Tainy, Mass Appeal will drop The Soundtrack in a series of 10 EPs of all newly released music that will bring together these creative minds who are defining the landscape of music and culture in celebration of 50 years of Hip Hop. Fans can stay tuned for the first EP in the Summer of 2022. Last year, Mass Appeal also launched its Spotify Original podcast – The Bridge: 50 Years of Hip Hop – hosted by Grammy Award-winning artist Nas and radio personality Minya “Miss Info” Oh and featuring lively conversations with a plethora of guests ranging from iconic rappers, producers, to today’s popular artists. A portion of all #HipHop50 proceeds will be donated to the various charitable organizations, including, the Universal Hip Hop Museum set to open its doors in 2024. 

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