Si Tu Veux Denim, an established leader in streetwear fashion deeply rooted in U.S. hip-hop culture, is proud to announce the launch of its highly anticipated collection: STV Luxury Knits. This new range merges luxury craftsmanship with modern streetwear aesthetics, offering an elevated knitwear experience that speaks to a global audience.
“Luxury Knits by Si Tu Veux represents a new chapter for the brand. We wanted to create something that feels as luxurious as it is wearable, with an authenticity that stays true to our hip-hop roots,” said Barry White, Co-founder and Creative Director for the brand.
The collection draws inspiration from urban culture while incorporating high-quality fabrics and artisanal techniques. Featuring versatile pieces like sweater knit hockey jerseys, sleek cardigans, and textured knit track pants & hoodies, STV Luxury Knits embodies a sophisticated blend of comfort and style, designed with a modern, urban functionality.
Si Tu Veux is not just about fashion—it’s about a lifestyle that resonates with a global community of trendsetters, streetwear afficionados, and creatives. With fans like African pop icon Burna Boy and UK rap star Giggs already embracing the brand, STV Luxury Knits s is poised to connect with audiences who live at the intersection of music, fashion, and Culture.
This new collection aims to expand Si Tu Veux’s presence into new markets, including Europe, the Middle East, Asia, Latin America, and Africa—regions that embrace U.S. hip-hop culture and luxury streetwear.
Today, Oakley and Damian Lillard announce the next iteration of their partnership, the Damian Lillard Signature Series Latch Panel, featuring a bold design that embodies Dame’s dual passions in basketball and music. In conjunction with this release, Damian has crafted an original track as Dame D.O.L.L.A., exploring themes of sport, music, and community.
The Damian Lillard Signature Series Latch Panel features a full-rim, gray-ink frame crafted from lightweight yet durable BiO-Matter, with the eyewear’s monochromatic design enhanced with gunmetal deco plates and debossed satin chrome ellipse logos. These elements evoke the sleek silver of a retro microphone and the glossy allure of a vinyl record, capturing the essence of Dame’s dynamic career on the court and in the studio.
The studio-ready eyewear features a three-point fit, adjustable nose pads, and removable glare-blocking side shields that reveal a convenient Latch mechanism to clip the frame securely to clothing. Powered by Prizm Lens Technology, the lenses enhance color and contrast, and boast a distinctive Dame D.O.L.L.A. etch at the top center.
Today marks the official announcement of the new collaboration between running apparel brand SATISFY and Oakley. This unique partnership reimagines eyewear and apparel by merging Oakley’s innovative eyewear with high-performance apparel to elevate your outdoor experiences.
The release is the next chapter of the “Equipment for Our World” collection, featuring Plantaris, the MothTech T-shirt, and the PeaceShell Running Cap, designed for the modern-day adventurer, providing optimal comfort and protection across all terrains.
This collection marks the dawn of a new system built for maximum protection and minimal distraction. Combining Oakley’s heritage with cutting-edge technology, each piece is designed to enhance the journey of the future explorer. Whether on the trail or navigating the urban jungle, these products are crafted to keep you focused on the path ahead:
Plantaris: Plantaris is a bold visual essay inspired from elements found in nature to solve human design challenges, featuring Prizm lens technology, lightweight O Matter frame and Unobtainium® temple tips.
MothTech T-shirt: Blends style and performance with body-mapped ventilation to keep you cool, with a breathable fabric ensuring comfort and optimal performance for every run.
PeaceShell Running Cap: Lightweight, water-repellent fabric offering full protection with an adjustable bungee cord and headlamp-compatible front panel.
The SATISFY® Oakley® Plantaris and accompanying performance apparel will drop globally on October 16th on satisfyrunning.com, Oakley.com, selected Oakley stores and on October 17th at retailers worldwide.
JanSport, a trusted brand for young people for decades is going back to its roots with the launch of its new heritage-inspired Retro Series – a collection of packs with retro styling that embrace the brand’s original design updated with modern-day features. The collection features four vintage-inspired packs, designed with the past in mind and crafted for everyday use for today.
“When we designed the Retro Series, we wanted to bring back the essence of JanSport’s early days while making sure the collection could keep up with today’s lifestyles,” says Alexandra Reveles, Vice President of Global Brand Management at JanSport. “This launch is a fun nod to our history and a way for Gen-Z to connect with our nearly 60 years of adventure, style, and self-expression.”
Each piece in the Retro Series celebrates JanSport’s heritage with designs that pay tribute to its Pacific Northwest roots while offering modern-day functionality. The collection includes Seattle Pack, Small Seattle Pack, Mini Skip Pack, and the Washington Waist Pack.
Cedric Hudson, VP of Men’s Design at Fabletics, is a visionary in the fashion world, driving innovative design with a bold mission to fuse function, style, and purpose. Based in Los Angeles, Hudson has an impressive background that includes collaborations with Adidas, Reebok, and the iconic YEEZY line by Kanye West. As the creative force behind Fabletics’ men’s designs, Hudson’s latest achievement—the meticulously craftedDon Pant—redefines what modern athletic wear can be.
In an exclusive interview, Hudson opened up about his personal design philosophy, his creative journey, and how The Don Pant represents a new era for both Fabletics and everyday menswear.
Cedric Hudson
From Vision to Reality: The Creation of The Don Pant
Hudson’s career is built on pushing boundaries, a trait that guided him while creating The Don Pant. When asked about his inspiration behind the project, Hudson explained, “There are some good pants out there, but not great. The main component of these garments, the fabric, was not accomplishing enough for the wearer. So, we set out to rectify that.”
The journey to create The Don Pant was a three-year process, driven by the desire to craft a garment that would perform at a high level while maintaining a refined aesthetic. Hudson’s team built the fabric from the ground up, emphasizing both versatility and function. “We knew we wanted this fabric to not just look refined but perform at a high level, which is part of the activewear roots of Fabletics.”
Empowering the Dreamers and Hustlers
Hudson’s designs have always been more than just clothing—they’re a mindset. The Don Pant was developed with this philosophy in mind, catering to individuals with ambition and drive. As Hudson put it, the design is made for “shot-callers, hustlers, and dreamers.” He further elaborates, “When you are truly tapped in and focused on whatever goal you are trying to achieve, the last sensation you want to feel is of being slowed down or held back.”
The water-repellent fabric is just one of the elements that ensures ease of transition from work to play. For Hudson, it’s all about empowering the wearer. “A minor spill during the movement of my day won’t stop me in my tracks,” he said, underscoring how the design meets the demands of a busy, ambitious lifestyle.
Collaboration at the Heart of Design
For Hudson, The Don Pant is more than just a piece of clothing—it’s a symbol of teamwork and community. After three years of development, Hudson reflects on how collaborative design played a crucial role in bringing this garment to life. He credits his team, including fabric developer Margaret Dunne and tech designer Albert La Coria, as instrumental in shaping the final product. “This pant represents community and the power of collaborative design,” Hudson shared, expressing deep gratitude for his colleagues.
His emotional connection to teamwork, particularly in the design world, shines through. “You can feel the magic happening, and I believe that only really occurs when participating in team-oriented design arenas,” Hudson explained, revealing the joy he finds in working alongside like-minded creatives.
Pushing the Boundaries of Modern Menswear
Hudson’s work on The Don Pant pushed him to rethink the boundaries of modern menswear. He spoke candidly about the challenges and discoveries that arose during the creative process. “With any creative endeavor, there is always an amount of beautiful discovery that happens, and you just have to be paying attention to recognize it and act upon it,” he said.
The project offered multiple “ah-ha!” moments, which Hudson and his team embraced. These discoveries not only shaped the pant itself but also opened new avenues for future designs. “We are excited to continue to expound, not only on how he and she dresses, but also how they experience the garments,” he added, hinting at what’s to come from Fabletics under his creative direction.
Beyond Fashion: A Holistic Approach to Design
Hudson’s approach to design extends far beyond fashion. He is also the founder of Contemporary Athletics, a brand and storytelling vessel that uses design to provoke dialogue. His creativity spans multiple disciplines, including furniture design. His award-winning Greensboro Chair, crafted to honor the 1960 sit-in protests, merges design, history, and social justice in a way that’s deeply personal.
Whether it’s designing game-changing athletic wear or paying homage to significant moments in history, Cedric Hudson’s work is driven by a desire to make a difference. His commitment to innovation and community ensures that his designs speak to more than just fashion—they tell a story, connect people, and reflect a dedication to purposeful creativity.
As for what’s next? Hudson is ready to continue shaping the future of fashion with an eye on both form and function. With The Don Pant now a flagship piece in Fabletics’ collection, it’s clear that Cedric Hudson’s vision is one that will keep evolving, influencing, and inspiring the next generation of dreamers.
At the intersection of sport and lifestyle, Oakley unveils its futuristic Born to Rewild collection. The collection features Plantaris eyewear, a nature-inspired style that has been seen on the likes of rap superstar Travis Scott and NBA Champion Jaylen Brown.
Born to Rewild celebrates Oakley’s connection to nature and represents a dedication to preserving the spirit of adventure, and move away from the ordinary to embrace the wild side.
Inspired by biomimicry and the organic shapes found in nature, Plantaris eyewear is designed with a Matte Trans Fern/Matte Dark Brush finish and Prizm Tungsten lenses. Its high-wrap dual lens design is an evolution of early Aughts eyewear adapted for maximum function and comfort. The uniquely shaped frames and silicone wire core temple tips mimic frog legs, allowing the frame to hold onto the head with a long-lasting grip with an almost weightless feel. A detachable nose guard adds versatility, instantly transforming the eyewear’s look and making it both unexpected and highly functional. Additional colorways of the frames include Matte Stonewash, Matte Black, and Matte Sand.
Plantaris eyewear launches as part of the Born to Rewild collection on Oakley.com and select Oakley retail locations on September 19.
For 14 years, Sprayground’s founder David BenDavid (DBD) has been boldly redefining the travel fashion landscape with a daring fusion of fluid prints, expressive graphics, and convention-defying designs. This pioneering spirit has yielded an array of thought-provoking collections and collaborations that have reimagined the streetwear scene, all infused with the brand’s inimitable style.
With a rich history that spans from humble beginnings in NYC to its current status as one of the most coveted fashion brands born in the 21st century, Sprayground is celebrating its anniversary with a unique collection that looks to the future while honoring its heritage. DBD has designed each piece in this drop to incorporate the brand’s unique aesthetics, ensuring that every bag will become a sought-after staple in any fashion enthusiast’s collection.
The collection features 100 new designs in the form of backpacks, tote bags, and mini backpacks, including collaborations with beloved childhood cartoons like SpongeBob, Pink Panther, The Powerpuff Girls, Pac-Man, and more. Each piece is carefully crafted to incorporate the brand’s unique aesthetic.
Sprayground’s best-selling backpacks boast multiple pockets, ergonomic mesh back padding, a separate laptop compartment, and velour compartments. This fusion of style and practicality makes them the ultimate choice for those seeking both functionality and fashion.
This collection promises to be a spectacle like no other, unleashing a symphony of design, artistry, and dynamic innovation. Whether you’re a devoted follower of Sprayground’s unparalleled legacy or a curious newcomer, this collection will transport you into a realm where creativity knows no bounds.
Spraygrounds 14th Anniversary Collection will be available to purchase on June 13, 2024 at www.sprayground.com and exclusive boutiques worldwide.
ESPN has partnered with October’s Very Own (OVO) to release a limited-edition run of NBA Finals jackets, available exclusively through the OVO app. This collaboration marks a unique blend of sports and fashion, capturing the excitement of the NBA’s grand finale.
The jackets will be available for purchase starting at 10 a.m. ET on Thursday, June 6. U.S. residents can snag this exclusive apparel through the OVO app, downloadable from both the App Store and Google Play. Given the limited quantity, fans are encouraged to act quickly, as these jackets are expected to sell out fast.
Featuring the iconic ESPN and OVO logos prominently on the back, these jackets symbolize the intersection of sports and fashion, celebrating the NBA’s biggest stage. The release of these jackets coincides with the highly anticipated NBA Finals matchup between the Boston Celtics and the Dallas Mavericks, airing at 8:30 p.m. ET on ABC beginning June 6.
This collaboration is a testament to the growing influence of fashion in the sports world, offering fans a stylish way to commemorate the finale of another thrilling NBA season. Whether you’re a die-hard basketball fan or a fashion enthusiast, the ESPN x OVO NBA Finals jacket is a must-have piece for your collection.
In a fusion of urban style and timeless elegance, Simone I. Smith Jewelry has teamed up with fashion visionary Misa Hylton to unveil an extraordinary collaboration: the SIS x MISA Denim and Diamonds Collection. These new doorknockers offer an upgraded sophistication set to become the ultimate statement pieces for all the fashionable around-the-way girls. Available in two distinct shapes, these earrings are revolutionizing contemporary jewelry with their unique blend of denim and diamonds.
The Simone Doorknockers
The Misa Doorknockers boast brilliant simulated diamonds set in 18K yellow gold-plated triangle bamboo designs, adorned with hand-crafted denim enamel stations. On the other hand, the Simone Doorknockers feature the same dazzling simulated diamonds, this time set in 18K yellow gold-plated rectangle bamboo designs, also accented with denim enamel stations.
This groundbreaking collaboration seamlessly merges Simone I. Smith’s signature craftsmanship with Misa Hylton’s innovative designs, resulting in a collection that exudes sophistication, glamour, and urban flair. Crafted with meticulous attention to detail, each piece in the Denim and Diamonds collection offers a refreshing take on contemporary jewelry, blending the rugged charm of denim with the luxurious sparkle of diamonds.
The Misa Doorknockers
The ladies held a press preview for their new collection filled with sophistication and entertainment, as guests dressed in their finest Denim and Diamonds attire. From custom bedazzled denim hats to a gift bag of Simone I. Smith goodies, attendees were treated to an inspiring and uplifting evening. Delectable bites, including lobster rolls, crab cakes, and steak bites, paired with special cocktails, added to the ambiance of the event.
The Source Magazine, journalist Courtney Brown had the opportunity to chat with Simone I. Smith about her inspiration behind the collection and her passion for representing the community.
Courtney Brown (CB): When I looked at your site I instantly caught the inspiration. But when I saw the dolphin earrings, I was like, ‘yo, she was there.’
Simone I. Smith (SS) You know I was there. (laughs) I was there. I was there.
CB: What made you go that route to put hip-hop staples and include them within your line?
SS: Well, first of all, when I designed, so when me and Mary partnered, she’s one of my best friends, just like Misa, and we partnered up, we have a partnership and we have a business called Sister Love. And because Mary grew up in Yonkers, I grew up in Queens, we both grew up in the hip-hop era. And it was all about those big statement pieces. So I was like, we need to bring back all of the door knockers from back in the days. I don’t know how many of them we’ve launched now. I don’t know, maybe 20 pair, but we keep finding them. And then we just modernize them. They’re like sterling silver, 18 karat gold, but they’re high polished. You know, like back in the day, they were more kind of like a dull. It was like a dull gold.
CB: I love the quality too.
SS: Yeah, but it’s because those earrings just never went out of style. I always had a pair of bamboo earrings, always had a pair of triangle earrings. And you know, when we just decided to do it, we were both two girls from New York that grew up in the hip-hop era. You know, and she’s the queen. She’s the queen of hip-hop R&B, I think is what Mary’s title is. And me, I’m the queen of hoops. So, you know, so, but Mary was my number one, so like her and Misa, when I launched sis, Mary and Misa, they always wore my earrings.
CB: Is she wearing them on the hit series Power?
SS: Absolutely. That’s all Sister Love on power. Right. And then, so then, we just, you know, it was our goal to just bring the big, bold, pay homage to the late 80s, the mid to late 80s, and just continue to do that because, you know, we want women to feel good and also to show that women can work together. Because so many women, women can be very catty, you know that.
CB: Yes, yes.
SS: But women can work together. So Mary and I have our partnership. Misa and I, we have our collaboration. Our first drop is Denim and Diamonds. That’s the one that we have named Denim and Diamonds. And then these are Simone.
CB: These are my favorite!
SS: These are Simone.. And the triangle ones that Misa has on, those are the Misas.
CB: And when I saw the Nefertiti pendant! I just asked my friend, ‘Why aren’t the men repping us anymore?’… Remember how the men used to wear the Nefertiti?
SS: They used to rock us.
CB: The men used to rock us.
SS: What’s my boy on Power? Neek! Neek is rocking the Nefertiti. We got to give him props for that.
CB: Yes, we got to give Neek props.
After exchanging a few dabs like the cool girls did back in the day—I was instantly connected to Mrs.Smith’s grace, kindness and charm.
With its blend of urban edge and timeless elegance, the SIS x MISA Denim and Diamonds collection is set to revolutionize contemporary jewelry, offering statement pieces that resonate with the spirit of the hip-hop era.
In a bold departure from the traditional Fashion Week schedule, Darucci Leathers & Furs closed out NYFW ’24 with a spectacular showcase that left attendees in awe. Held in a secret location, the exclusive event was a testament to the brand’s commitment to redefining luxury in the fashion world.
The evening was magnified by the presence of notable influencers, actors, and industry moguls who gathered to celebrate Darucci’s latest collection. From Daniel Jean, Ms. Emmanuel, Peter Gunz, celebrity publicist Lynn Hobson, celebrity Realtor Jiton Greene, actress Katherine K. Nunez, and actor Tyler Lepley, the event boasted a diverse mix of talents and personalities.
As the runway came to life, models including Tahiry Jose and blogger itsBizkit captivated the audience with their confidence and poise, showcasing Darucci’s latest offerings with unparalleled elegance. The collection, featuring a breathtaking array of coats and furs, highlighted the brand’s exquisite craftsmanship and unwavering dedication to luxury.
Front row, music and business mogul 50 Cent watched intently, his presence serving as a testament to the event’s significance in both the fashion and entertainment spheres. His endorsement underscored Darucci’s position as a leader in the luxury fashion industry.
“We had an amazing turnout and time,” reports Brandon Alexander, Darucci’s Marketing Director. His words echoed the sentiment of the evening, reflecting the collective effort that made the event a resounding success.
The choice of a secret location, coupled with the decision to showcase the collection a week after the main Fashion Week festivities, further emphasized Darucci’s commitment to creating an exclusive and unforgettable experience for attendees.
With the support of prominent figures from various sectors and a successful turnout, Darucci Leathers & Furs has set a new benchmark for what a fashion show can be outside the conventional schedule. As the fashion world eagerly anticipates what’s next, Darucci has firmly established itself as a brand that exceeds expectations and continues to push the boundaries of luxury fashion.
Check out more looks from the epic close of NYFW 24′
Lens Technology, the lenses enhance color and contrast, and boast a distinctive Dame D.O.L.L.A. etch at the top center. 
