jid
JID’s Nostalgic ‘Money’ Video Takes A Tragic Turn
We all remember childhood as an idyllic time but maybe that’s because the adults around us protected us from the harsh realities of life. JID‘s new video for “Money” from his album The Forever Story realizes this duality through a nostalgic look at two brothers that turns tragic when viewed through the glare of hindsight.
As the two boys frolic in their unassuming bubble of childish irresponsibility, the world they inhabit is revealed to be a cold place. The fields and streets they play in are lined with litter, the toys they leave scattered across the floor of their home trip up their mom, who returns from an obviously messed-up night job, and the sandwiches they devour are slapped together from bread and bologna.
They can’t afford new sneakers when they make a trip to town after scrounging up just enough for train fare, and when they return, the eldest is unable to rouse their collapsed mother. The video ends on a haunting final shot of the boys being comforted by a social worker as their mom is loaded into an ambulance, her face covered by a white sheet.
The metaphorical depiction of the song’s themes is reminiscent of JID’s videos for “Kody Blu 31” and “Dance Now,” tying in the themes of the album.
Watch JID’s “Money” video above.
The Forever Story is out now on Dreamville/Interscope. Get it here.
21 Savage’s Best Feature Verses of 2022, Ranked
“Keep Going”
“New Money”
“Wheelie”
“Way Past Luck”
“Thought I Was Playing”
“Surround Sound”
“Cash In Cash Out”
“Jimmy Cooks”
JID Joins Little Dragon On The Heartfelt Ballad ‘Stay’ From The Band’s New EP
The work isn’t stopping for JID. After just releasing his latest album The Forever Story, he is back already with a verse on Little Dragon’s “Stay.” The smooth, downtempo record opens with angelic runs from the band’s vocalist Yukimi Nagano. She asserts that she ought to take her time and unwind with a lover. JID follows Nagono’s lead, crooning in autotune about not wanting to be alone before he transitions into his raspy rap voice.
JID released The Forever Story at the end of August. The LP featured Lil Wayne, 21 Savage, Lil Durk, Ari Lennox, Baby Tate, and more. The Dreamville rapper preceded the album with the singles “Dance Now” featuring Kenny Mason and “Surround Sound” featuring 21 Savage and Baby Tate. JID also appeared on “Dope” from John Legend’s double album Legend.
As for Little Dragon, “Stay comes from their new EP Opening The Door which also features Stefan Sandberg. Ahead of the EP, the band shared the singles “Frisco” and “Where You Belong,” though the latter does not appear on Opening The Door. They also joined Lil Silva on “Be Cool” from his album Yesterday Is Heavy which was released back in July. In 2021 they released the New Me, Same Us Remix EP and Drifting Out EP, with their last full-length album New Me, Same Us coming in 2020.
Check out JID and Little Dragon on “Stay” above.
Opening The Door is out now via Ninja Tune. Listen here.
The Forever Story is out now via Dreamville and Interscope. Listen here.
Watch JID’s NPR Tiny Desk Concert Performance
JID Turns His Tiny Desk Concert Into A Black Music History Exhibition
Remember around this time last week when I wrote that JID is the best rapper of his generation? Well, here’s his NPR Music Tiny Desk Concert to help hammer that point home. Adding a jazzy, soulful live band only enhances the JID experience, but make no mistake; JID is the star of this show, and everything he does earns that distinction. His charisma is on full display here, as is his impressive breath control, wit, and wordplay as he runs through selections from his new album The Forever Story.
The 31-year-old Dreamville rapper’s star has been on the rise since dropping his 2018 album DiCaprio 2 and his appearance on the 2018 XXL Freshman list. In the years between then and now, he has utterly stolen the show on Dreamville’s compilation album Revenge Of The Dreamers III, earning his first platinum plaque in the process, led his group, Spillage Village, on their inspiring group album Spilligion, and has run rampant on a string of guest appearances on songs like Conway The Machine’s “Scatter Brain,” Imagine Dragons’ “Enemy,” John Legend’s “Dope,” and many, many more. The hard work has paid off: The Forever Story’s No. 12 debut on the Billboard 200 makes it the highest-charting Dreamville debut outside of J. Cole and marks a 29-spot jump from DiCaprio’s No. 41 debut. In the words of JID’s Dreamville team captain J. Cole, a star is born.
JID Visits NPR For A Tiny Desk Concert
JID is promoting his new album in one of the most convenient ways possible. The Atlanta rapper paid the NPR studio a visit for a Tiny Desk concert. The “Surround Sound” rapper is the latest artist to stop by NPR and record a Tiny Desk concert. Dreamville’s official Instagram posted the preview for the upcoming […]
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Flo Milli, JID, Larry June, and More Join D’USSE for Made in America Festival
This past weekend, D’USSÉ Cognac opened the Made in America event in Philadelphia, which featured headliners Tyler The Creator, Pusha T, Jazmine Sullivan, Lil Uzi Vert, and Pusha T.
Before rap singer Flo Milli took the stage at the Freedom Stage, VIP Lounge visitors were treated to a custom celebrity cocktail-making class inside the D’USSÉ headquarters with D’USSÉ global ambassador Sullivan Doh. For a brief while on Saturday afternoon, cocktail workshop attendees were the only ones to receive the off-menu “Golden Fashioned” cocktail, which contained D’USSÉ XO, chocolate bitters, and gold dust. Between sessions, guests could unwind with delicious meals from Brotherly Grub, Philadelphia’s 2021 Black Restaurant Award Winner.
D’USSÉ also collaborated with the New Rory & MAL podcast for a special live podcast activation backstage in the Artist Village. The duo interviewed festival artists and industry heavyweights like JID, Larry June, Babyface Ray, Armani White, DIXSON, D Dot, and Elliot Wilson while enjoying D’USSE. Discussion topics included new songs, festival highlights, hot thoughts on music, and more. Later this week, all streaming services will have access to the entire special Made in America episode with New Rory & MAL.
You can see images from Made in America below.
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JID Shares A Glimpse Of His Life In New “Kody Blu 31” Video
JID just dropped his new album and shared a glimpse of his family life in his latest music video. The “Dance Now” rapper dropped his latest album, The Forever Story, on August 26 and released another video for one of the tracks, “Kody Blu 31.” He shared a snippet of the video on his Instagram […]
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