Jay-Z Got In On The NFT Wave After His Marcy Venture Partners Invested In Bitski

While NFTs might be something the youngsters are pushing nowadays, there’s no such thing as being “too old” for cryptocurrency. Just look at Mick Jagger, who recently dropped an NFT of his own. As this sector of the cryptocurrency world continues to grow, more and more musical artists are throwing their hats into the NFT mix, and the latest to do so is none other than Jay-Z.

He along with his Marcy Venture Partners joined a $19 million funding round for the NFT marketplace, Bitksi. Roc Nation’s co-founder Jay Brown, Troy Carter, Endeavor CEO Ari Emanuel, and 3LAU are also found on the list of investors.

Marcy Venture Partners joins the likes of Serena Williams, Wendi Murdoch, and executives at TikTok, Snapchat, Twitter, 100 Thieves and Adobe as the newest investors in Bitski. The San Francisco startup describes itself as the “Shopify for NFTs” and aims to provide an easy platform for brands, game developers, and consumers to create, buy, and sell digital goods. Prior to this, the San Francisco startup teamed up with Adidas and 2021 NFL Draft No. 1 pick Trevor Lawrence to drop an NFT collection of 3D animated trading cards.

In case you’ve lost track of Jay-Z’s business moves this year, the rapper sold half of his champagne company, Ace Of Spades, to LVHM (for a price Forbes estimates to be $315 million) and his streaming service, Tidal, to Twitter CEO Jack Dorsey’s Square for $297 million in cash and stocks. He also invested in the Los Angeles-based fitness company, LIT Method, and most-recently filed a trademark for a TV and film production company.

Jay-Z Reportedly Filed A New Trademark For A TV And Film Production Company

Jay-Z has spent the bulk of 2021 buying and selling a number of companies he either owned or invested in. According to TMZ, his latest move brings him into the world of TV and film production. The publication reports that Jay recently filed a trademark through S. Carter Enterprises for the name “2/J” under the category of “entertainment services in the nature of creation, development, and production” for television programming, TV series, movies, and similar projects. The new trademark would suggest that Jay is entering the media and television business, following in the footsteps of names like 50 Cent (G-Unit Film & Television) and LeBron James (SpringHill Company).

This comes just a couple of weeks after the rapper’s investment firm Marcy Venture Partners teamed up with former MLB baseball player Adrian Gonzalez to invest in the Los Angeles-based LIT Method, a fitness company launched by Justin and Taylor Norris back in May 2020. Larry Marcus, co-founder and managing director of Marcy Venture Partners, spoke about the move in a statement. “Justin and Taylor are tenacious and adaptive entrepreneurs with so much drive and passion,” he said. “Their engaging content, motivating style, and innovative equipment are a winning combination.”

Prior to that, Jay-Z sold half of his champagne company, Ace Of Spades, to LVHM for what Forbes estimates was a $315 million deal. He later sold his streaming service, Tidal, to Twitter CEO Jack Dorsey’s Square for $297 million in cash and stocks. In exchange, Jay was given a seat on the mobile payments company’s board.

JAY-Z Keeps Making Huge Power Moves

Music mogul JAY-Z continues to prove it’s way bigger than the record industry. New reports claim Young Hov could be in the process of starting his very own production company. JAY-Z Keeps Making Huge Power Moves According tor reports, JAY’s S. Carter Enterprises filed to trademark “2/J” on May 3. Speculation suggests some of the […]

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DJ Khaled Gives JAY-Z All His Flowers – Literally

We The Best CEO DJ Khaled knows JAY-Z isn’t just a superb rap god. The hip-hop producer has shared an epic-looking shot of himself looking bossed up alongside Young Hov. DJ Khaled Gives JAY-Z His Flowers The Miami hitmaker went to Instagram with a shot of them flexing in tuxedos. Khaled took things a step […]

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JAY-Z: Here’s 5 Shots Of The G.O.A.T Wearing Shorts

Beyoncé + JAY-Z Flex Their Unbreakable Bond In New Pics

The entire rap game is playfully getting at Lil Baby over his love for short-shorts. From Young Thug and DaBaby to Meek Mill weighing in on his decision to expose his legs in a recent pic, LB turned into a trending topic these past few days. While the weather gets warmer and the jokes get […]

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From ‘Takeover’ To DJ Khaled, A Timeline Of Jay-Z And Nas’ Tumultuous History

A lot of people do not like DJ Khaled. That’s not a controversial statement; it’s as close to being outright fact as anything in our post-truth, “fake news” saturated modern world. But on Khaled’s glitzy new album, Khaled Khaled, he tries hard to give us reasons to appreciate his presence. One of those attempts is the latest in a series of ultra-rare occurrences in hip-hop that I’m almost shocked he didn’t try to have minted as an NFT first: A collaboration between erstwhile foes Jay-Z and Nas on the song “Sorry Not Sorry.”

These are a rare animal indeed, the rap equivalent of Halley’s Comet. It shouldn’t come as a surprise that the two veteran rappers have seemed reluctant to join forces over the years. After all, some truly nasty things were said during their early 2000s war of words that took nearly a decade more to address and get over — if they were ever truly able to actually get over them. Between their cult-favorite status, continued longevity, popularity, and commercial viability over the last 30 years, and the animosity that once simmered between them, their team-ups are infrequent events that would make most Marvel execs salivate.

Unfortunately, they’ve also never truly lived up to their hype, as the actual products have nearly always fallen well short of their outsized expectations. Again, I’m not trying to be controversial here; you could almost sense the disappointment of long-time fans in their Twitter reactions the night of the album’s release. Not even Khaled’s motivational speaker energy could liven up the proceedings. Nas and Jay-Z’s verses sound like they come from two different songs; although Jay’s verse is light and bouncy, Nas seems almost bored by his own money talk as he brags about getting in on cryptocurrency early (tech bro rap has a very limited audience, as it’s a lot like trying to have a conversation with a tech bro).

The reasons behind this are likely myriad, from lack of chemistry between the collaborators (the people want Rae-and-Ghost-level verse trading, but Nas really only has that with AZ while Jay’s last real back-and-forth was with Kanye West on “Otis”) to perhaps some lingering tension between the two. Fans have noticed Jay’s unfortunate tendency to step on Nas’s release dates, Nas refuses to punch up his verses after hearing Jay’s contributions, and their subject matter has been, after everything the two have been through together, very shallow and empty, more flash than substance.

It’s been a problem throughout each of their prior collaborations — two on their own, and one with Ludacris — that bears some looking into. So, here’s a timeline of their collaborations, beginning at the beef, as we try to get to the bottom of why these two just can’t seem to find their groove.

“Takeover”/”Ether”/”Supa Ugly”

The only time Nas washed Jay came during their actual battle in 2001. Countless histories have been written already but Nas was the consensus winner even if there are plenty of Jay-Z diehards who’ll take their “Takeover was better” beliefs to the grave (guilty). While “Takeover” kicked things off with a flurry of bars undermining Nas’s newly adopted mafioso image at the time, as well as poking at the declining public perception of his music’s quality, Nas’s schoolyard taunts got personal, ratcheting the excitement up several more notches. Unfortunately, it was Jay who blew a gasket, revealing his hurt feelings by sharing the “Supa Ugly” freestyle to radio and later apologizing after being admonished by his mom.

“Black Republican”

In 2006, just two months after Jay-Z’s “I Declare War” concert which saw the two former foes share the stage for the first time since the extremely early ’90s — possibly ever — Nas and Jay delivered their first collaboration on Nas’s eighth album Hip Hop Is Dead. It should have been a historic moment — certainly, it came with an epic beat. But it was also bogged down by its focus on tax brackets and the relative disparity between the two performances. The normally laid-back Jay sounds energetic, going for broke with rhyme schemes deadset on proving he could hang with the more “lyrical” Nas, who took the opportunity to rap an overly-smooth verse that completely ignores the monumental vibe of the beat or the moment.

“Success”

A year later, Nas would return the favor, appearing on Jay-Z’s 2007 movie companion album American Gangster. This time, the beat was an airy production by No I.D. that had a lot of potential but becomes overwhelming after a few repetitions. Again, the unrelatable subject matter weighs on the proceedings, but this time, the two reverse roles. Jay delivers a lethargic pair of verses that comes across as careless (Jay hollering “Let that b*tch breathe” when he was barely jogging wasn’t the flex he thought, making him look out of shape after a light jog), while Nas yanks out the brakes for an overly wordy contribution that could have used a lighter touch.

“I Do It For Hip-Hop” (with Ludacris)

This is the closest the two have come to a balance on one of their collaborations, probably because of Ludacris’s leavening influence. His boisterous, megaphone flow elevates the energy of the downtempo track, although the verse sequence means the coasting that Jay and Nas do here resembles a hang glider aimed at a cliff. They don’t quite crash; Jay finds his sense of humor again and Nas displays some timely self-awareness, pulling things up just in time to stick the landing. What works is getting the two out of their “emotionless rich guy” schtick. While too much nostalgia can get treacly, there’s just enough of it here to transport listeners back to blocks where the New Yorkers owned their crafts, more concerned with accessible endeavors.

“Sorry Not Sorry”

One thing this track does right: pairing that dreamy, glittering beat with James Fauntleroy and Beyonce vocals — pardon, Harmonies By The Hive vocals — and finding a smooth lane that reflects the elegance and opulence the two rappers try to convey. But again, it all sounds kind of perfunctory; they’re just listing brags, checking off lists, barely trying to impress, and certainly not trying to compete. Oh, and Nas calls himself “Cryptocurrency Scarface,” which doesn’t call to mind a swaggering rap titan so much as a nerdy, underachieving undergrad, trying way too hard to shed his dorky high school image — think Jesse Eisenberg’s portrayal of Mark Zuckerberg in The Social Network. Jay’s verse is clever and smooth and makes you wonder why Rick Ross wasn’t paired with him instead because this is very “Maybach Music” territory… it just turns out Jay and Nas aren’t the right Lewis and Clark to explore it.

Clearly, mellower beats are the way to go, but it seems like the two should be more collaborative in their approach if they really want to make people care about their collaborations. As it stands, it feels like they’re writing their verses to different beats in separate rooms and slapping them together. Considering the rarity of their alliances, fans deserve more than this slapdash approach. I’m not saying they have to write each other’s bars, but the joy evident in their collabs with other artists is always lacking when they get together. Maybe they can never truly get past what Jay said about Nas’s baby seat or Nas comparing Jay-Z to Joe Camel, or maybe the hype will simply always overwhelm the final product. But considering the reputations and skill levels involved, perhaps it’s just about finding the right person to put it all together. Khaled came close, maybe another producer will be the one to pull it off.

Khaled Khaled is out now via Epic Records. Get it here.

A Resurfaced Jay-Z Quote From 2010 Has Fans Debating The Lyrics From ‘Big Pimpin’

Jay-Z fans on Twitter are debating one of the rapper’s biggest hits a tweet from The Source‘s account asserted that Jay “regrets” making “Big Pimpin’,” the third single from his 1999 album Vol. 3… Life And Times Of S. Carter. The Source‘s tweet linked to an article on the magazine’s website which interpreted a quote from a 2010 Wall Street Journal interview to mean that Jay took a negative view of his old song. However, upon realizing the quote in question was over a decade old, fans quickly decried the article and the tweet as “clickbait.”

However, that didn’t stop the tweet from generating conversation, as Jay’s fans chimed in on his imagined reaction to his own lyrics, as well on The Source‘s out-of-context reporting. Some compared Jay’s older lyrics to his new ones, stating they preferred when Jay was “Big Pimpin’” alongside Bun B and Pimp C of UGK to the Jay-Z who makes deals with the NFL and raps about his big business moves like selling Tidal to Twitter CEO Jack Dorsey.

Others agreed with the sentiment that Jay’s view must have changed over time. As one pointed out, since 2000, Jay has gotten married, had three kids, and changed his outlook on everything from fashion to his role in politics. Some thought “cancel culture” had finally come for him.

And while the quote in question is still difficult to put into context — after all, it’s just a written quote, and Jay’s notoriously sarcastic in interviews, besides his rapper’s penchant for using metaphorical language to describe a point of view that can get lost in translation in a different format — it’s still proof positive that Jay is still one of the most foremost figures in hip-hop. See more of the polarized responses to Jay’s old quote below, and read the full interview here.

Nas Almost Changed His Verse On ‘Sorry Not Sorry,’ His Collaboration With DJ Khaled And Jay-Z

This weekend DJ Khaled released his 12th album, Khaled Khaled. It boasted appearances from some of the music world’s biggest names. Two of them are Jay-Z and Nas, who joined forces for the track “Sorry Not Sorry.” Khaled recently shared a behind-the-scenes look at the song’s recording process, and it shows Nas considering changing his verse after hearing Jay-Z’s own.

“Alright, I’m just here tweaking lines and sh*t,” Nas says to Jay-Z over a FaceTime call. “I’m in here, curating, rewriting four bars here and there … oh no no no. I gotta come back [laughs].” He adds, “Yo bro, this is one. The queen at the end, the harmonies, that gave me chills … this is definitely one for the books.” Jay-Z, who was happy with Nas’ thoughts, replied, “Now that feels good. It feels great.”

Despite Nas’ comment, DJ Khaled made sure to clarify that neither verse on the song was altered. And he expressed his happiness with the song. “JAY and NAS on one record has been a lifelong dream! And I’m so glad it happened the way it did!TRUE brotherhood! Amazing energy! And love! God was in the booth, on set, and all over this ALBUM!” he wrote. “By the way no lines were changed it was PERFECT and BEAUTIFUL. I hope this inspires everyone to come together, celebrate each other and to be the LIGHT!”

Khaled Khaled is out now via Epic Records. Get it here.

DJ Khaled’s Album Hits Hard, Ashanti’s Mom Slays + More

We’re back with another jam-packed Weekly Wrap-Up! We’re looking at DJ Khaled dropping major heat, Ashanti’s mom slaying, JAY-Z and Nas reuniting for new audio/visual fire and more! The biggest topic of the week has to be DJ Khaled’s Khaled Khaled album. After months of teasing and studio sneak peeks, the Miami hitmaker finally hit […]

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