Music mogul JAY-Z and Beyoncé continue to raise the bar in anything and everything they’re doing. The powerhouse duo have come through for Tiffany & Co.’s newest “About Love” campaign set to officially launch next month. In celebration of the duo’s jaw-dropping slays, here’s three looks at their presence in the luxury jewelry giant’s newest […]
Over the years, Beyonce and Jay-Z have come to represent a standard of luxury for a generation of music fans. Likewise, the long-established jeweler Tiffany & Co. has also represented class and elegance at a high level, so it only makes sense for the brand to tap into The Carters’ cachet as it markets its product to that younger generation. The only thing that would improve such an idea would be some kind of expensive, ridiculous rare art piece — what’s that, you say? A never-before-seen painting of Jean-Michel Basquiat’s? Yeah, that’ll do the trick.
Alexandre Arnault, Tiffany’s executive VP of products and communications, told WWD that the painting, the 1982 “Equals Pi,” is “a way to modernize Tiffany blue.” He elaborated that while the inspiration of the painting isn’t quite ironclad, the choice of the iconic shade was likely intentional. “We don’t have any literature that says he made the painting for Tiffany,” he said.
“But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage. As you can see, there is zero Tiffany blue in the campaign other than the painting. It’s a way to modernize Tiffany blue.”
The campaign marks the first time the company’s signature Tiffany Diamond (worn by Beyonce) appears in such marketing materials, making Beyonce only the fourth woman to wear it after Mary Whitehouse, Audrey Hepburn, and Lady Gaga. A short film accompanying the ad sees Beyonce singing the theme song from the 1961 film Breakfast At Tiffany’s to Jay as he films her with a Super 8 camera.
For more about the campaign, you can read WWD’s feature here.
Music mogul JAY-Z and Beyoncé’s love for each other is shining very bright. The power couple have social media’s full attention courtesy of new pics modeling for luxury diamond brand Tiffany & Co. JAY-Z + Beyoncé Get Diamond’d Out In New Pics Queen Bey went to her Instagram page to unload the must-see shots. The […]
Later this month, Jay-Z’s 40/40 Club will celebrate its 18th anniversary. The venue is one the Roc Nation founder opened back in 2003 with Roc Nation Sports chief Juan Perez and Roc Nation CEO Desiree Perez. In addition to being attached to the rapper, the 40/40 Club gained additional popularity thanks to multiple references in rap songs from the likes of Jay and more.
The venue flaunts itself as a space that combined “the lavish warmth of a New York City penthouse with the vivacity and glamour of court-side seats at a championship game,” as a press release reads.
In a little over a week, the 40/40 Club will commemorate its 18th anniversary with a celebratory event at the venue. The club reopened back in August after it was shut down in early 2013. Guests who received an invite to the celebration, which takes place on August 28 at 8 p.m., were gifted a special black and white hourglass that represents the time that went by between the club’s closing and reopening. Some of the names of the guest list include Diddy, Lil Uzi Vert, Bobby Shmurda, Rapsody, Remy Ma and New England Patriots owner Robert Kraft.
The news comes after Jay-Z hired Tory Datcher, the former senior vice president and chief customer officer of Clorox, as the CEO of his Monogram cannabis company. This made Datcher the first Black CEO to lead a major public cannabis company in the United States.
Lil Uzi Vert is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
Music icon JAY-Z‘s Roc Nation knows it’s deeper than rap and traditional sports. The hip-hop mogul’s management powerhouse has officially launched a division into esports to extend its reach with rising gaming stars. JAY-Z’s Roc Nation Finally Launches Esports Division While details are scarce, reports claim the decision comes at a time when esports continues […]
This year has been quite a big one for Jay-Z and his business moves, but the rapper’s latest deal finds him making history. The Parent Company, which is based in California and which houses Jay’s cannabis brand Monogram, announced that executive Tory Datcher will become the company’s newest chief executive officer. Datcher, who previously worked as the senior vice president and chief customer officer of Clorox, will begin the role next month, and according to a press release from Monogram, he’ll become the first Black CEO to lead a major public cannabis company in the United States.
Datcher spoke with Insider following the announcement and said that The Parent Company has a “unique opportunity to disrupt a sector that has disproportionately impacted communities of color — including my own — for far too long.” He added, “This is a chance to partner with cultural powerhouses like JAY-Z and Desiree Perez to rectify the wrongs of prohibition, eradicate antiquated laws and create a new cannabis infrastructure rooted in diversity, equity, and justice for our communities.” He concluded, “Together, we can shape a legal cannabis industry that is reflective of our entire culture in California and beyond.”
The newly-appointed CEO will work beside Jay-Z — who is currently the company’s chief visionary officer — andDesiree Perez, Roc Nation CEO and chief social equity officer of The Parent Company. “Troy’s business acumen, strategic thinking, and leadership skills are invaluable qualities that will be critical to our organization’s growth,” Perez said. “He understands and embraces the unique responsibility we have to redefine the cannabis industry and establish a new precedent for cannabis entrepreneurs to build successful businesses.”
It’s been a minute since we last heard from Toronto-based rapper Belly, who last dropped a full-length project in 2018 (Immigrant). Throughout 2021, though, he’s been more active than ever, releasing the singles “Money On The Table” with Benny The Butcher, the Moneybagg Yo-assisted “Zero Love,” and “Better Believe” featuring Young Thug and Belly’s XO Records boss The Weeknd. Today, he announced the culmination of all this activity: His upcoming album See You Next Wednesday, sharing the cover, tracklist, and release date, August 27.
In addition to the aforementioned tracks, See You Next Wednesday will also include feature appearances from Big Sean, Gunna, Lil Uzi Vert, Nas, Nav, and PnB Rock. It will also have production from Belly himself, DannyBoyStyles, The ANMLS, and The Weeknd. In January, when Belly gave the first inklings that the album was on the way, he noted that the album is also approved by two of the more prominent voices in hip-hop: Jay-Z and The Weeknd.
“Before I officially close out an album, there’s two people I play it for to get the seal of approval: Hov and Abel,” he tweeted. “That being said, I can officially say the album is done.”
Before I officially close out an album, there’s two people I play it for to get the seal of approval. Hov and Abel. That being said, I can officially say the album is done #seeyounextwednesday #SYNW
— BELLY (@reBELLYus) January 13, 2021
See You Next Wednesday is due 8/27 via XO Records and Roc Nation. You can pre-save it here.
It’s been a minute since we last heard from Toronto-based rapper Belly, who last dropped a full-length project in 2018 (Immigrant). Throughout 2021, though, he’s been more active than ever, releasing the singles “Money On The Table” with Benny The Butcher, the Moneybagg Yo-assisted “Zero Love,” and “Better Believe” featuring Young Thug and Belly’s XO Records boss The Weeknd. Today, he announced the culmination of all this activity: His upcoming album See You Next Wednesday, sharing the cover, tracklist, and release date, August 27.
In addition to the aforementioned tracks, See You Next Wednesday will also include feature appearances from Big Sean, Gunna, Lil Uzi Vert, Nas, Nav, and PnB Rock. It will also have production from Belly himself, DannyBoyStyles, The ANMLS, and The Weeknd. In January, when Belly gave the first inklings that the album was on the way, he noted that the album is also approved by two of the more prominent voices in hip-hop: Jay-Z and The Weeknd.
“Before I officially close out an album, there’s two people I play it for to get the seal of approval: Hov and Abel,” he tweeted. “That being said, I can officially say the album is done.”
Before I officially close out an album, there’s two people I play it for to get the seal of approval. Hov and Abel. That being said, I can officially say the album is done #seeyounextwednesday #SYNW
— BELLY (@reBELLYus) January 13, 2021
See You Next Wednesday is due 8/27 via XO Records and Roc Nation. You can pre-save it here.
