If you were ever fell asleep on the couch watching TBS and had a dream combining Castaway, Pirates Of The Caribbean, and The Hobbit, it might look something like the video for DJ Khaled’s latest Khaled Khaled single “We Going Crazy.” The Jamaica-filmed video opens with a shipwreck that finds Khaled and his costars HER and Migos marooned on a tropical island littered with luxury goods, including watches, sneakers, and bottles of Ciroc.
After building themselves a shelter and feasting on shellfish, the newly island rich protagonists hold a banquet in a cave with pirate skeletons (and the extant treasures with which they were buried) and follow the pirates’ map to an underground mountain of gold — which is protected by a massive, Smaug-like dragon, naturally. There’s a lot more product placement and eventually, Khaled buys a helicopter(!?) to get them off the island, signing off with his signature catchphrase: “Another one.” Indeed.
Fire and tropical islands appear to be a running theme with this album’s rollout, as the videos for the Lil Wayne and Jeremih-featuring “Thankful,” Lil Baby and Lil Durk collaboration “Every Chance I Get,” and the all-star reggae jam “Where You Come From” all prominently feature at least one or the other. In fact, only “Sorry Not Sorry” with Jay-Z and Nas excludes flames and beach scenery — although if they want to film a remix video, I’m sure neither artist would be opposed.
Watch DJ Khaled’s “We Going Crazy” video featuring HER and Migos above.
Khaled Khaled is out now via We The Best / Epic Records. Get it here.
“Woman,” the second single from British rapper Little Simz’s upcoming album, Sometimes I Might Be Introvert, finds Simz celebrating femininity in sort of an audio Miss International pageant. Naming locations all over the world from African nations to Brooklyn, New York, she describes the beautiful qualities of each woman in both physical and deeper terms, praising them for having both beauty and brains.
The video follows the theme, with Simz signing seven-figure checks at a banquet attended by beauties in business suits and dancing in silk slips at an elegant mansion pajama party. Simz also bartends at a classy lounge, singing along to Cleo Sol’s dreamy chorus as the women around her boogie to the beat.
Simz first announced the impending release of Sometimes I Might Be Introvert two weeks ago with the release of the video for its lead single “Introvert.” The album will be her first full-length release since 2019’s critically acclaimed Grey Area, a ten-track effort that featured appearances from Jamaican reggae artist Chronixx and Swedish electronic band Little Dragon. In 2020, Simz also released the Drop 6 EP, recording its five songs to help herself shake off the quarantine blues from the coronavirus pandemic.
Five years ago, Isaiah Rashad was flying high, on top of the rap world. The Sun’s Tirade, his 2016 debut album, had released to critical and commercial success — and more importantly, was a fan favorite, delivering on the potential promised by his 2014 mixtape, Cilvia Demo. But then, instead of following up, the Top Dawg Entertainment rapper more or less vanished from public view, beginning a long wait for a follow-up that left fans frustrated, decrying the label for “mismanaging” Rashad’s career.
This week, Isaiah released “Lay With Ya” featuring Memphis rapper Duke Deuce. the first single from his upcoming album, The House Is Burning. It appears to showcase an artist who hasn’t lost a step from his glory days at the height of the so-called SoundCloud Rap era — one who managed to not only adapt to ways the Southern rap sound has evolved since then but to adapt those sounds to his own unique style. However, a cover story in The Fader revealed just how much personal tumult the Chattanooga native had endured in the years since he seemingly faded from view.
The profile provides a perfect example of how patience pays off for both fans of artists and their business partners. It also highlights a fact that often gets lost in the clamor for new music to feed the nonstop churn of the streaming era: Artists are human beings who deserve empathy. Oftentimes, we take the artifice of music at face value; the cars, the clothes, the sexual fantasies, and the piles of money depicted in videos are their day-to-day realities in fans’ minds because that’s all we see of the lives these people “live.” However, Isaiah Rashad’s story especially belies that fantasy, revealing just how much artists can struggle with once the video wraps, the spotlights go off, and they step off the stage.
In 2016 and 2017, amid the rollout and subsequent tour for The Sun’s Tirade, Isaiah was open about the addictions that plagued him. He said that he was abusing alcohol the antidepressant Xanax in the years between his mixtape and his debut, jeopardizing his standing at TDE. He even put a voicemail from former TDE co-president Dave Free on the album’s intro in which Free admonished him for blowing through deadlines without turning in the project. He said that the alcohol abuse had destroyed his stomach lining. Yet, amid all that, the label patiently stood by him, and reaped the benefits of that steadfast support when The Sun’s Tiradedebuted at No. 17 on the Billboard 200 — before the publication changed the counting rules that would have allowed streams and almost certainly pushed it to the top ten.
And that persistence appears to still be paying off as fans celebrate Isaiah’s long-awaited return to the spotlight after a stint in rehab. Isaiah, who revealed how dire his situation had gotten before then to Fader’s Jeff Weiss — he’d spent nearly all his money, wrecked his Jeep and his label boss Anthony “Top Dawg” Tiffith’s car, and moved back home to Chattanooga feeling like a failure — seems to be in better spirits than ever and replaced his negative habits — alcohol and pills — with positive ones, like collecting comic books.
Fans of artists like Isaiah who are open with their struggles with anxiety and addiction would do well to learn from Top Dawg’s example. The label head was empathetic to Isaiah’s struggles, helping him to get clean and never pressured him to live up to the outsized expectations and pressure that he heaped on himself. When fans push artists to “drop the album,” it’s understandable but unnecessary. Of course, we would like more music that makes us happy, that soundtracks our best moments, and gives us something to look forward to when festival season rolls around. But artists already want — and need — to put out music. It’s their job, but having to hear about how their job is more important than their lives not only puts undue extra pressure on them, it minimizes their struggles.
We’ve all been there, wanting to call in sick because things have just gotten on top of us. But our bosses need us to clock in, our customers don’t care that we’ve got bills and problems at home, and that clock is the most indifferent, counting down the hours until we can escape. Now imagine you never got that escape, that work followed you everywhere you went until yelling at you to get more done. No one deserves that, least of all the artists who help us to endure the pressure we deal with ourselves. Besides, the wait can make receiving the final product that much sweeter, as we may soon find out when The House Is Burning arrives. Even after nearly five years, it’ll be right on time.
Isaiah Rashad is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
Last night, Raleigh, North Carolina rapper Toosii released his mixtape, Thank You For Believing, his third project since February of 2020. The tape, which followed his star-making debut album Poetic Pain, arrived with more than a little fanfare, as listeners tweeting about the project momentarily launched Toosii to a higher position on Twitter’s trending topics chart than even J. Cole. He also shared the first video from the project, “Shop” featuring his fellow South Coast Music Group artist DaBaby.
y’all got me trending over fucking J. Cole? Jermaine? the f****** GOAT! thank y’all fr #TY4B
The song sees Toosii and DaBaby relaying their tough-guy credentials, insisting they’d be more likely to shoot down a foe than waste money on a woman. The video mostly tracks with this concept, as a clubgoing Toosii puts the pause on his mack game to put his paws on a player hater. The beat features an easygoing acoustic guitar loop much like the one on DaBaby’s No. 1 single “Rockstar,” somewhat belying the menacing subject matter and ensuring that “Shop” will be a catchy hit despite its dismissive view of the violence the two rappers are ready to commit.
If the song does become a hit, it’ll be Toosii’s second huge smash after 2020’s “Sapiosexual” put him on the radar as one of 2021’s top artists to watch. His “What It Cost” video is worth a look, too.
Watch Toosii and DaBaby’s “Shop” video above.
Thank You For Believing is out now via South Coast Music Group. Get it here.
Last night, Trippie Redd and Playboi debuted their dizzying trap-metal collaboration, “Miss The Rage” to general acclaim among their fans on Twitter, but the highly-anticipated song turned out to be missing something: Its original hook, which was sung by rock-rap upstart (and semi-professional Playboi Carti troll) Mario Judah. Upon learning that the “Die Very Rough” wailer was discluded from the original mix, fans armed themselves with memes and shot “Mario Judah” back onto Twitter’s trending charts.
the Mario Judah miss the rage hook was actually amazing kinda sad that didn’t make it
— FROM ME TO YOU OUT NOW!!! (@Quadeca) May 7, 2021
i think we all can agree miss the rage wouldve been a classic with mario judah pic.twitter.com/ap1yC6YiWE
Fans couldn’t help comparing Mario Judah’s previewed version of the song to the one that officially featured Playboi Carti, with some calling the leak better and others defending the commercial release.
whoever created that lie that Mario Judah’s version of Miss the Rage is better than Trippie’s and Carti’s deserves a life sentence
Trippie’s new song arrives just over two months after his latest album, the Travis Barker-produced Neon Shark Vs. Pegasus. Trippie also recently appeared on Internet Money’s Juice WRLD-featuring single “Blast Off,” avoiding zombies in the song’s animated music video.
Carti, meanwhile, has been teasing the deluxe version of his 2020 album Whole Lotta Red — the one Mario Judah playfully tried to hijack from under Carti after repeated delays in its release — and dropped a video for “Sky” in April. Despite the delays, Whole Lotta Red became Carti’s first-ever No. 1 album.
Watch Trippie Redd and Playboi Carti’s “Miss The Rage” video above.
Russ has been one of the most active artists in the game for some years now. The Atlanta native released a boatload of music before his breakout album, There’s Really A Wolf, arrived in 2017. Since then, Russ has continued to keep his growing fan base satisfied with new releases which include his Shake The Snow Globe and Chomp projects, both of which arrived last year. While Russ is certainly worthy of a break, he doesn’t plan on taking one as he returns with a brand new single for fans.
His latest track, “Small Talk,” is a solo effort dedicated to the folks, like himself, who like to keep things strictly about business. On the deflective cut, Russ makes it clear that the non-productive chatter is not something he has the energy for. “Please shut the f*ck up if you don’t have the deal ready,” he raps. “I really don’t want to waste my time.”
DROPPIN A SONG A WEEK AND IGNORING EVERYBODY STARTING THIS FRIDAY
FRIDAY MAY 7 THE FLOOD BEGINS
these pictures are only relevant to this post cuz I’m tired of posting pictures of me and I just wanna post music lolll fuck this ego shit
The quick-paced track also arrives with a new announcement from Russ. “DROPPIN A SONG A WEEK AND IGNORING EVERYBODY STARTING THIS FRIDAY,” he wrote in a tweet. “FRIDAY MAY 7 THE FLOOD BEGINS.” It remains to be seen how long the weekly releases will go on for. The news also comes after he joined Blxst for a video to their “Fck Boys” collaboration.
The two artists on TDE who have gone the longest without dropping a new album are Isaiah Rashad and Ab-Soul, as both of their most recent projects came in 2016. While Ab-Soul has already promised his new album is on the way, Rashad has been rather quiet since he dropped his debut album, The Sun’s Tirade. There we slight pokes of the head from him with tracks like “Why Worry” and a guest feature with Kaash Paige on “Problems.” Now, Rashad is back and he’s here to stay for a while as he drops off his newest single, “Lay Wit Ya” featuring fellow Tennesse rapper Duke Deuce.
The new effort is a mellow track that presents Rashad at a near-mumble over a head-knocking bass while Duke Deuce arrives in the song’s second half with his trademark heavy-muscled energy. Its accompanying video sees Rashad prepare for a night out filled with partying, drinking, and dancing. The visual also ends by previewing a new track that samples Three Six Mafia’s “Ridin In Da Chevy,” one that will hopefully appear on Rashad’s upcoming album The House Is Burning. The project will arrive at some point in June as revealed in a profile the rapper did with The Fader, which dove deep into the highs and lows within the last five years of Rashad’s life.
You can press play on the new single in the video above.
Isaiah Rashad is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
Nowadays, it’s hard to move through social media or dig through a list of today’s most popular acts without running into Coi Leray’s name. After years of working on her craft, the 23-year-old New Jersey rapper is finally relishing her moment under the spotlight. While her rise is certainly one to take notice of, it isn’t a sign for Leray to take her foot off the gas, something the young act is aware of as she returns with her new single, “Bout Me.”
On it, she questions why she’s the focus of haters. Leray makes it clear that they won’t learn much about her by watching the rapper’s every move, so paying extra attention to her is practically pointless. The new track will hopefully extend what’s been a career-making year for Leray. It first began with the release of “No More Parties,” a track that quickly gained popularity on TikTok thanks to a snippet she shared before the track was officially released. A further boost was provided when Lil Durk remixed the song and joined Leray for the track’s music video. Looking to continue her streak, she returned to social media to tease her next track, “Big Purr (Prrd),” with Pooh Shiesty, and once again, it proved to be a successful effort for Leray after the track was released.
You can check out the new track in the video above.
After dropping a new song for fans every now and then, Saweetie seems ready to flood the streets with music as the Bay Area rapper is already back with a new track. Her latest drop is an energetic banger titled “Fast (Motion)” and on it, Saweetie has her eyes on nothing but first place. She boasts about keeping things at a quick pace just like the life she lives, while leaving her competition in the dust behind her. The song arrives with a video that features the rapper as a soccer player, racecar driver, and skydiver, thus proving there’s nothing she can’t excel at.
The new track arrives after she dropped off her Pretty Summer Playlist: Season 1 project last month. Its seven tracks saw appearances from Drakeo The Ruler, Lourdiz, Kendra Jae, Bbbyafricka, and Loui. While the real full-length effort that the rapper’s fans are waiting for is her upcoming debut album, Pretty B*tch Music, they’ll have to exercise their patience for a bit longer as it’s set for a release at some point this summer. In the meantime, Saweetie has been working on her crafting at an artist development boot camp she attended. “For me, I’m gonna focus on what I struggle with,” she said about the camp. “I struggle with breathing control, I’m gonna work on my dance moves, my details, all that good stuff, my body, my stamina, everything.”
Press play on Saweetie’s energetic new track above.
Saweetie is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
It’s been almost eight years since J. Cole released a single before an album. His last three full-length efforts, 2014 Forest Hills Drive, 4 Your Eyez Only, and KOD all arrived with little promotion beforehand, none in the form of new music. While many thought the Dreamville rapper would stick to the script that’s worked so well for him in the past, Cole decided to go against his grain and share a new song before next week’s The Off-Season album. “Told myself I would drop the album all at once,” he wrote in a tweet. “Sometimes you gotta say f*ck it tho.” With that declaration comes “Interlude,” the first taste of his forthcoming release.
The new track is carried by a soulful sample and a heavy drums that are a bit distant from the sound Cole has given us over the years. Just a few days ago, Cole announced that The Off-Season would officially arrive on May 14. The news came after months of teasing from himself and fellow Dreamville artists. Prior to this, Bas shared a now-deleted image of Cole working on the album in the studio. “The Off-Season,” he wrote in the caption. “pack your bags. [rocket emoji] in two weeks.” Cozz also shared his thoughts on the album, calling it Cole’s “best sh*t to date.”
The Off-Season will be Cole’s first full-length album since 2018’s KOD, and while fans are definitely happy to have him back, it’s not all that Cole has in store for them. He also plans to follow up the project with The Fall Off, an album he’s been teasing since 2018.
Press play on the video above to hear “Interlude.”