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Fashion Frenzy: Parkside Meet & Greet At Asaali’s New Los Angeles Store

August 19, 2024 by newhiphopnews

In the heart of Los Angeles, the fashion world recently witnessed an amazing event that combined style, music, and community spirit. Asaali celebrated the release of their latest merchandise, coinciding with MoneySign Suede’s birthday. Held at their new store location on Melrose Avenue, this event was more than just a launch—it was a celebration of culture, creativity, and the streetwear phenomenon that is taking the world by storm.

The Buzz Around Asaali’s New Store

When Asaali opened its doors at 7829 Melrose Ave, Los Angeles, CA, it marked a new chapter for the brand known for its exclusive luxury streetwear. The anticipation was at an all time high, and the excitement only grew as the details of the grand event started to emerge. Fans and fashion enthusiasts alike flocked to witness the latest Asaali creations and to celebrate a notable name in the music industry.

The timing couldn’t have been more perfect—MoneySign Suede’s birthday added an extra layer of festivity to the day. From 12pm to 4pm, the event featured an exclusive meet and greet with Parkside and friends, drawing thousands of fans. What set this event apart was the clear sense of community. The streets were filled with enthusiastic supporters, each excited to get their hands on the exclusive Parkside merchandise. The crowd wasn’t just there to shop; they were there to connect, to celebrate, and to be a part of something larger than themselves.

Exclusive Merchandise Unveiled

The highlight of the event was undoubtedly the unveiling of the new collection. The $uede x Asaali collaboration reflects the innovative and stylish designs that Asaali is known for. Each piece is a work of art, carefully crafted and designed to make a statement. From graphic tees to hoodies, the collection offers a diverse range of options that cater to the discerning tastes of streetwear enthusiasts.

One of the key attractions of the event was the exclusivity of the merchandise. Limited edition pieces have a unique appeal—they offer something that is both rare and coveted. Fans were anxious to add these exclusive items to their collections, knowing that they were getting something truly special.

Tasting Notes Of Style

Just as a fine wine has tasting notes, so too does fashion. The new collection from Asaali is a blend of bold designs, vibrant colors, and intricate details. Each piece tells a story, from the inspiration behind the graphics to the quality of the materials used. This attention to detail is what sets Asaali apart and makes each item a must-have for fashion fans.

Building A Fashion Movement

Asaali is more than just a brand; it’s a movement. The event highlighted how fashion can be a powerful force for bringing people together. It showcased the brand’s commitment to community, creativity, and culture. By aligning with influential figures like MoneySign Suede and Parkside, Asaali continues to solidify its place at the forefront of the streetwear scene.

A Digital Shopping Experience

For those who couldn’t make it to the event, Asaali’s online store offers a seamless shopping experience. The website, shopasaali.com, features the latest collection and provides detailed descriptions and images of each item. It’s a convenient way for fans to stay connected with the brand and to access exclusive merchandise from anywhere in the world.

The success of the Parkside meet and greet at Asaali’s new store is a reflection of the brand’s growing influence. It was a day that will be remembered not just for the fashion, but for the connections made and the community spirit that was celebrated. For those who attended, it was an opportunity to be a part of something special; for those who missed it, there will undoubtedly be more exciting events to come.

The Future Of Asaali

Looking ahead, Asaali shows no signs of slowing down. With a commitment to innovation, quality, and community, the brand is set to continue its upward rise. The Melrose Avenue store is just the beginning of what promises to be an exciting chapter in Asaali’s story. If you’re a streetwear enthusiast or a fashion blogger looking to stay ahead of the trends, Asaali is a brand you need to watch. Their commitment to quality, creativity, and community makes them a standout in the crowded fashion landscape. Don’t miss out on the chance to be a part of the Asaali movement—check out their latest collection online and stay tuned for more exciting events and collaborations.

CONNECT WITH ASAALI ON SOCIAL MEDIA:

Instagram | Website

The post Fashion Frenzy: Parkside Meet & Greet At Asaali’s New Los Angeles Store first appeared on The Source.

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See it: LeBron Unveils Signature LeBron 22 Shoes During Team USA Practice

July 25, 2024 by newhiphopnews

LeBron James sported his new LeBron 22 signature Nike kicks during a Team USA Olympic practice. Perfect setting if you ask us. Plenty of press to snap shots, and why not test out his new drip while cooking his teammates on the court.

LeBron donned his latest signature shoes in a patriotic colorway of white, navy blue, and red. The LeBron 22, fully revealed, maintains the low-cut silhouette seen in the previous two models, adhering to a design that complements LeBron’s evolving game focused on efficiency.

LeBron’s kicks in action was posted on Nice Kicks @nicekicks X account.

Bron has consistently sported a new signature Nike basketball shoe every season since his debut with the Nike Air Zoom Generation in 2003, leading up to the LeBron 21 worn this past season.

Shoe designer Jason Petrie added a creative touch to the Swoosh logo on the LeBron 22, incorporating it into the upper with a cut-out overlay, reminiscent of the Air Zoom Generation. The sneaker “draws design elements” from last year’s LeBron 21 and features a Team USA colorway, aligning with LeBron’s goal to secure a third Olympic gold medal.

Even though Nike hasn’t announced an official release date for the LeBron 22, Ali Alba from House of Heat indicated that it is expected to launch during the holiday season later this year. So rest assume they are on the way.

The post See it: LeBron Unveils Signature LeBron 22 Shoes During Team USA Practice first appeared on The Source.

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Scoot Henderson x PUMA Drop Two New Scoot Zeros Colorways

July 23, 2024 by newhiphopnews

PUMA Hoops and Portland Trail Blazers’ Scoot Henderson, are releasing two new colorways in the point guard’s signature shoe: The Scoot Zeros in O.D.D CITY and RETRO.

The Scoot Zeros O.D.D. City is a tribute to Portland’s vibrant basketball culture with a red, black, and white colorway that captures the essence of decades-long excellence, while the Scoot Zeros RETRO channel the spirit of the 70’s when “Rip City” was more than a nickname, bringing the legacy into the modern era in a bold red colorway.

The Scoot Zeros are notably inspired by Henderson’s personal mantra and lifestyle, “O.D.D: Overly Determined to Dominate”. The performance basketball shoes are packed with tech like high-rebound PROFOAM EVA to cushion your landing and propel explosive movements, and high abrasion tread pattern with non-slip rubber compounds for added traction.

O.D.D. City will launch on August 2nd while the RETRO’s will drop on September 6th. Both colorways will be available for $100 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.

Additional product details can be found below my sign off and hi-res product and campaign imagery can be found HERE. Let me know if you’d be interested in sharing with your readers or have any questions!

Best,

Jordan

SCOOT ZEROS O.D.D CITY

Inspired by “Rip City” itself, the Scoot Zeros O.D.D City is a perfect mix of Scoot Henderson’s “O.D.D: Overly Determined to Dominate” lifestyle and Portland, Oregon’s trademark “out there” ethos. This red, black, and white colorway of Scoot’s standout signature shoe, the Scoot Zeros, reflects Portland’s decades-long history of basketball excellence.

The Scoot Zeros O.D.D City is a high-performance sneaker packed with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Take your game to the next level with the Scoot Zeros O.D.D City.

CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.

SCOOT ZEROS RETRO

Portland’s place in the hoops history books was written in the 70s, when “Rip City” wasn’t just a nickname, it was a way of life. That legacy is echoed in Scoot Henderson’s latest attention-grabbing drop, the Scoot Zeros Retro. Inspired by Scoot’s “O.D.D: Overly Determined to Dominate” mantra, this bold red colorway of Henderson’s standout signature sneaker is built for dynamic play.

The Scoot Zeros Retro is a high-performance sneaker equipped with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Elevate your game with the Scoot Zeros Retro.

CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.

The post Scoot Henderson x PUMA Drop Two New Scoot Zeros Colorways first appeared on The Source.

The post Scoot Henderson x PUMA Drop Two New Scoot Zeros Colorways appeared first on The Source.

PUMA HOOPS Drops New Kicks From Breanna Stewart, Venice Basketball League, LaMelo Ball

July 18, 2024 by newhiphopnews

PUMA Hoops has had a busy last few weeks with exciting drops with WNBA power forward Breanna Stewart (who will be wearing her latest Paris-inspired Stewie 3 silhouette for the 2024 Summer Olympics), Venice Basketball League, and an upcoming release with LaMelo Ball.

LaFrancé Moment and LaFrancé Untouchable

Drop Date: Friday, July 19th
PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
Both colorways will retail for $110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.

PUMA x VENICEBALL All-Pro NITRO

The purposely mismatched PUMA x VENICEBALL All-Pro NITRO pays homage to Venice Beach’s signature sunsets and coastal vibes through its “Orange & Teal, Earth Tone Paradise” colorway. Beyond aesthetics, the PUMA x VENICEBALL All-Pro NITRO stays true to the VBL’s core values of eco-consciousness with the phrase “Protect Our Parks, Keeping Our Courts Clean” woven into the design.
The All-Pro NITRO is made with PUMA’s innovative NITROfoam technology that delivers explosive energy return, with a soft inner layer for plush cushioning and a firm outer layer for rock-solid stability on those lightning-fast cuts. The multi-zoned knit upper provides a supportive yet breathable fit, while the cord lock-down lacing system keeps you locked in for movement on the court.
The PUMA x VENICEBALL All-Pro Nitro retails for $130 and is available at PUMA.com and on the PUMA App. Dropping alongside the sneaker is an apparel collection including shorts, sweatpants, sweatshirts, jerseys, and tees beginning at $40.

The Stewie 3 “City of Love”

Designed by WNBA powerhouse Breanna Stewart and PUMA Basketball, the Stewie 3 City of Love is set to be Stewart’s shoe choice as she heads to Paris for the games. The Stewie 3 City of Love was built for on-the-court, high-performance moments. Its sleek, cool blue and white design features Parisian-inspired florals woven and debossed onto the shoe’s mixed material upper, with an outer sole design to match.
The Stewie 3 “City of Love” is currently available, along with a matching apparel collection, including cardigans, sweatpants, and sweatshirts. The collection is available for $45 – $130 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Foot Locker, and Kids Foot Locker.

The post PUMA HOOPS Drops New Kicks From Breanna Stewart, Venice Basketball League, LaMelo Ball first appeared on The Source.

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Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

The festivities kicked off at the WIRELESS Festival in London, where Gunna electrified the crowd with a sensational performance. Amidst the vibrant lights of the stage, he debuted the striking new Adizero Aruku. The sneaker’s white and red silhouette captivated audiences, setting a new benchmark in sneaker design.

Following the festival, adidas hosted an exclusive after-party, transforming the energy of Gunna’s performance into an intimate celebration of Atlanta culture in the heart of London. The event seamlessly connected the world of hip-hop with the spirit of adidas.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Inspired by Japan’s dynamic streetwear, the Adizero Aruku represents a fusion of global influences, redefining the boundaries between athletic performance and urban fashion. As a symbol of modernity and versatility, it transcends traditional sneaker design to make a bold cultural statement.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Originals and Gunna Unveil Adizero Aruku Sneaker

July 17, 2024 by newhiphopnews

This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.

Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.

Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker first appeared on The Source.

The post Adidas Originals and Gunna Unveil Adizero Aruku Sneaker appeared first on The Source.

Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange

July 17, 2024 by newhiphopnews

Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.

The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.

Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.

“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”

Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.

The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.

Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.

The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.

For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.

The post Adidas Basketball Unveils the AE 1 Low, Anthony Edwards’ Latest Signature Shoechange first appeared on The Source.

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InkAddict Releases New “Tattoo Shirts” for Summer

July 10, 2024 by newhiphopnews

As summer approaches, InkAddict, the unique tattoo lifestyle brand, is all set to make a statement. Since its inception in 2007, this brand has been a beacon for tattoo enthusiasts, offering a range of vibrant designs that resonate with the tattoo community. Whether it’s a T-shirt or a tank, our apparel is not just a fashion statement but a canvas for your self-expression, allowing you to proudly display your tattoos while enjoying the summer sun.

InkAddict was founded in 2007 by two business partners in Detroit, Michigan. The brand has consistently offered apparel that features tattoo-inspired designs and designs created by tattoo artists. The founders of InkAddict own a separate silk-screening company that brought these designs to life. The e-commerce shop gained success online, appealing to tattoo lovers nationwide. The artsy, creative designs fostered a fantastic community of visionary, innovative, collaborative artists. Through that community, the brand can collaborate and partner with artists already invested in the success of InkAddict. The company brings its designs to life and listens to feedback from its loyal customers to make its apparel the best it can be.

2020 was a pivotal year for InkAddict. E-commerce entrepreneur Ryan Smallegan recognized the brand’s success and decided to buy the company. Smallegan’s ethos fits perfectly with InkAddict’s sense of community. His experience in e-commerce educated him on how to listen to consumer feedback and adjust accordingly effectively. InkAddict takes pride in ensuring customers are excited by their products and satisfied with their purchases. Smallegan was able to keep that philosophy intact when he took over the company and always made sure to emphasize community and customer service at InkAddict.

InkAddict is known for its fun and creative clothing, such as graphic t-shirts and tanks, which are perfect for the summer months. A specific artist’s journey inspires each collection of tattoo shirts and tattoo clothes. For example, the Keep Telling Personal Stories collection is based on several artists’ struggles with mental health and addiction. The intense subject matter aligns with the reasons many get tattoos. The designs reflect classic tattoo styles and have special meaning because of their inspirations. Tattoos are inked on the skin to tell a story, and when you wear an InkAddict design, you tell a story with your clothing.

Other clothing drops have similar themes. Collections like the Black Sheep Collection, the Expensive Skin Collection, and the Zodiac Collection turn deeply personal subjects into clothing. Edgy designs like those in the Black Sheep Collection make wearers stand out from the crowd, just like their tattoos. The Expensive Skin collection is designed to show off the unique and fantastic way tattoos let people express themselves. The Zodiac Collection lets your inner light shine by letting everyone you see know who you are. Tattoos reflect your inner struggles onto your outer appearance, and InkAddict does the same with apparel.

With the Summer 2024 collection, InkAddict is ready to elevate your summer style. We understand that the warmer months are a time for fashion to shine, and as you showcase more of your tattoos, you’ll want styles that enhance them. Explore our exciting new range of tattoo shirts and clothes, designed to make your tattoos the star of your summer look.

The post InkAddict Releases New “Tattoo Shirts” for Summer first appeared on The Source.

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Louis Vuitton Finally Dropping Exclusive Timberland Collaboration

July 9, 2024 by newhiphopnews

Sneaker heads and luxe aficionados get ready for a new drop from Louis Vuitton x Timberland. LV just revealed that the hotly awaited collab with the iconic boot maker, Timberland will hit stores in less than a month. Already clamoring for one detail – how much? Keep reading for that tidbit.

The dope collection, is part of a broader workwear line designed by Pharrell Williams for the French luxury house, will be available for prelaunch on the LV website and app starting July 18, with a full release in select international boutiques set for August 8.

Crafted in Louis Vuitton’s prestigious footwear atelier in Fiesso, Italy, the new boots maintain Timberland’s classic silhouette but are enhanced with luxurious details characteristic of Vuitton.

Onto the price points … There are two main designs available in several styles, with prices ranging from €2,200 to €2,600 (approximately $2,400 to $2,800). This represents a significant premium over standard Timberlands, which typically cost around $198.

Design and quality are nothing short of top tier. The collab with Timberland features boots made from premium Italian nubuck leather, ensuring both luxury and durability. Each pair includes a padded collar, a soft footbed, and a rubber lug outsole for comfort and resilience. Additionally, the boots are waterproof and equipped with warm, down-free PrimaLoft insulation.

Get this, the LV 6 Boots are nearly identical to Timberland’s iconic six-inch boots but are embossed with Louis Vuitton’s signature monogram. Available in both wheat and black, these boots also feature a monogrammed tongue, LV eyelets, and leather tags. Another design, the LV Boot, enlarges the classic six-inch silhouette by 15 percent for a more striking and bold look.

For anyone who craves options, the new style comes in four variants: an ankle boot, a ranger boot, a pull-on mid boot, and a pull-on harness boot, all available in black and wheat.

For the super well to do fashion enthusiast, Louis Vuitton is also offering an “exceptional edition” of the LV 6 Boots, limited to just 50 pairs. These six-inch ankle boots combine monogrammed Italian leather with a custom rubber lug outsole and 18-karat gold hardware. The gold LV tongue initials are inscribed with the phrase, “The sun is shining on us,” a nod to a statement made by Pharrell Williams during his debut show for Louis Vuitton in June 2023. These exclusive boots are priced at €75,000 (approximately $81,000) and are presented in a luxurious leather and plexiglass box.

This Timberland collaboration is part of Pharrell’s Fall-Winter 2024 Men’s Show workwear capsule, which debuted in January. The collection explores the American Western roots of workwear through Louis Vuitton’s refined craftsmanship. In addition to the boots, the line includes ready-to-wear clothing and a limited-edition toolbox bag inspired by Louis Vuitton’s iconic Keepall 50. Anyone with some extra coin can purchase the entire collection starting August 8. What ya’ll think? Cop or pass?

The post Louis Vuitton Finally Dropping Exclusive Timberland Collaboration first appeared on The Source.

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SOURCE SPORTS: Gatorade Partners with UNINTERRUPTED to Spotlight National Players of the Year

July 9, 2024 by newhiphopnews

Gatorade is teaming up with UNINTERRUPTED, the award-winning athlete storytelling brand founded by LeBron James and Maverick Carter, to elevate its 12 Gatorade National Players of the Year on a global stage.

During their time in Los Angeles, the 2023-24 Gatorade Player of the Year class will engage in an UNINTERRUPTED roundtable discussion hosted by admired athletes, including former Gatorade Players of the Year Paige Bueckers and Karl-Anthony Towns. These discussions will be shared on Gatorade and UNINTERRUPTED social channels in late July or early August.

Additionally, the 12 National Players of the Year will get first access to Gatorade’s limited-edition Drop, co-created with UNINTERRUPTED, modeling the collection ahead of its release on Gatorade iD, the brand’s free membership platform.

The Drop includes two capsules: a vintage-inspired Gatorade-branded track jacket and towel for $125 and a T-shirt, exclusive snapback, and Gx bottle for $100. The collection, featuring the iconic Gatorade Bolt and UNINTERRUPTED logos with TV-static design elements, will go live for sale at 10 a.m. ET on Friday, July 12, 2024. This collaboration signifies the disruption the next generation of athletes is bringing to sports.

Gatorade Player of the Year x UNINTERRUPTED Drop Assets Google Drive 1

Gatorade Player of the Year x UNINTERRUPTED Drop Assets Google Drive 3

Gatorade Player of the Year x UNINTERRUPTED Drop Assets Google Drive

Gatorade Player of the Year x UNINTERRUPTED Drop Assets Google Drive 4

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