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Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release

October 19, 2023 by newhiphopnews

Reebok, the iconic sports culture brand, is celebrating the prolific playing years of basketball legend Shaquille O’Neal with the release of the Shaq Attaq “MVP.” The early 2000s were undeniably Shaq’s most dominant playing years, marked by three MVP awards.

In 2000, Shaq earned three different MVP awards in a single season, including the league MVP. He continued his remarkable streak with additional finals MVP awards in 2001 and 2002, cementing his legacy. The Shaq Attaq “MVP” pays tribute to these glorious years with its iconic Pump custom-fit technology, a premium black and white upper, L.A. purple accents, and metallic trophy gold detailing.

Reebok’s commitment to re-emerge as a leader in team sports was reinforced with the recent appointment of Shaquille O’Neal as President of Reebok Basketball.

“When I joined the brand back in ’92, never did I think I’d be sitting where I am today,” commented Shaq. “This is a true full circle moment for me, and I couldn’t be more proud or more excited. I’ve had a lot of different roles in my life, but this one is probably the most special.”

The partnership between Shaq and Reebok began in 1992 when he was a rookie. Over the years, it evolved into one of the most prolific and impactful athlete-brand collaborations in industry history.

The Shaq Attaq “MVP” will be available for purchase from Reebok.com and select retailers starting on Nov. 3, allowing fans to celebrate the dominant era of a basketball legend.

RB0101 FW23 ShaqAttaq Lifestyle Test L FD Paid Instagram Facebook

The post Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release first appeared on The Source.

The post Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release appeared first on The Source.

Reebok Revives Iconic ‘ATR Pump Vert’ Sneaker and Apparel Capsule for FW23

October 16, 2023 by newhiphopnews

FW23 Above the Rim ID1528 Photo Library 002

Reebok has taken a trip down memory lane by returning the iconic “ATR Pump Vert” sneaker and a matching apparel capsule for Fall/Winter 2023. Originally launched in 1993, this sneaker was prominently featured in beloved sports films like “Above the Rim” and “Blue Chips.” It was a favorite among basketball players worldwide during the 1990s.

The “ATR” range was created to celebrate the cultural influences surrounding basketball during that era. Now, for the first time, Reebok is reintroducing the “ATR Pump Vert” sneaker, featuring the same black-and-white design and its distinctive custom-fit Pump technology.

The accompanying ATR apparel capsule includes black hoodies, shorts, and a collection of tees, all inspired by the style of “Above the Rim.”

Sneaker enthusiasts and fans of basketball culture can get their hands on the “ATR Pump Vert” and the matching “Above the Rim” apparel starting October 27. The collection will be available on Reebok.com and at select retailers. Don’t miss out on the chance to relive a piece of ’90s basketball history.

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100070519 D4 Model eCom — 100070519_D4_Model_eCom

100070519 FR Torso eCom — 100070519_FR_Torso_eCom

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100075818 FR Torso eCom — 100075818_FR_Torso_eCom

RB0082 FW23 ATR OCT Teaser Carousel — RB0082_FW23_ATR_OCT_Teaser-Carousel

The post Reebok Revives Iconic ‘ATR Pump Vert’ Sneaker and Apparel Capsule for FW23 first appeared on The Source.

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Singer Lizzo Asks Judge to Dismiss Dancers ‘Ridiculous’ Lawsuit

October 1, 2023 by newhiphopnews

Last month three former back-up dancers for pop star Lizzo filed lawsuits accusing her of sexual harassment and creating a hostile work environment.
Lizzo’s attorney, Marty Singer claims that newly surfaced photos show Lizzo’s accusers “happily carousing” and “gleefully reveling” backstage with the performers from a topless cabaret show in Paris during Lizzo’s tour. The photos are from March 5, which is about a month after the infamous February visit to Bananenbar in Amsterdam. Now Lizzo is filing to have the case dismissed, calling the claims ridiculous.

Page Six reports:

Lizzo has asked the Los Angeles Superior Court to dismiss the “ridiculous” harassment lawsuits her former employees filed against her this year, Page Six has exclusively learned.

According to court documents we exclusively obtained Thursday, attorneys for the “About Damn Time” singer, 35, list at least 31 lines of defense that explain why the suits should be tossed out.

However, the Grammy winner is also requesting a trial by jury in response to the complaints.

In the new docs, Lizzo denies “each and every allegation” made against her, citing as one of her defenses that her ex-dancers are “guilty of unclean hands,” which is a legal term that accuses the plaintiff of participating in anything “unethical in relation to the subject of the lawsuit.”

Lizzo’s lawyers also point out that the singer’s team had “anti-discrimination and anti- harassment policies and complaint procedures in place,” which they claim the dancers “failed” to make available to themselves so that they could follow proper internal procedures.

“Defendants’ conduct was justified,” the court papers also state.

Lizzo also argues that in her defense there is no proof that her dancers suffered damages or losses because of her conduct and not their own or those of other entities.

The post Singer Lizzo Asks Judge to Dismiss Dancers ‘Ridiculous’ Lawsuit first appeared on The Source.

The post Singer Lizzo Asks Judge to Dismiss Dancers ‘Ridiculous’ Lawsuit appeared first on The Source.

Kanye West Reportedly Working on His Next Album, Completing 10 Songs in a Week

September 27, 2023 by newhiphopnews

'Drink Champs' Episode Featuring Kanye West Pulled From YouTube as N.O.R.E. Offers Apologies

Kanye West is reportedly hard at work on his next album. Reports state that the music icon is in “a truly great headspace” and ten new songs were finished in the past week.

According to TMZ, Ye’s new work will be reminiscent of “old Kanye,” and there have been collaborations with Ty Dolla $ign. Recently, Ye’s “Jesus Is King 2” leaked online with Dr. Dre.

In another possible sign of a full Ye comeback, he receives words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.

“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.

“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”

New Adidas CEO Bjørn Gulden about Ye :

“Kanye West is one of the most creative people in the world. I don’t think he’s a bad person, it just came across that way.” pic.twitter.com/8k1JvHkyJl

— Donda Times (@dondatimes) September 19, 2023

The post Kanye West Reportedly Working on His Next Album, Completing 10 Songs in a Week first appeared on The Source.

The post Kanye West Reportedly Working on His Next Album, Completing 10 Songs in a Week appeared first on The Source.

Ja Morant’s Newest Nike Has ‘We Ain’t Ducking No Smoke’ on the Heels

September 27, 2023 by newhiphopnews

Ja Morant Will Not be Charged by Colorado Authorities, Will Miss Next 4 Games

Ja Morant won’t be on an NBA court for the season’s opening, but Nike continues to drop more editions of his Nike Ja 1. Although, the design may be questionable due to his off-court troubles.

The new sneaker is nicknamed the “Chimney” and features the phrase “We ain’t ducking no smoke. We run up the chimney.” on the heels. Morant said the statement before a game after the New York Knicks.

Ja Morant Nike Ja 1 Chimney Release Date DR8785 002 Complex — Ja Morant Nike Ja 1 Chimney

This past summer, Tee Morant, the father of Ja Morant, was speaking at the Up Next Elite Camp in New Orleans and was letting players know how their decisions would impact them. During the conversation, Morant revealed his son’s suspension resulted from his actions.

“Make sure anytime y’all anywhere, know the capabilities of everybody around you,” Tee Morant said. “My son didn’t get in trouble for the people around him, he got in trouble for his decisions so, always be mindful of every decision y’all make. Because, it could pretty much, take over you and can consume you and make you think that you’re who you’re not.”

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A post shared by HOLLYWOOD UNLOCKED (@hollywoodunlocked)

Morant added, “The smallest thing you can do can make the biggest difference in your life.”

Recently, Ja Morant got some new ink. Hitting Instagram, @Ortega_Ink has displayed Morant’s new tattoo, a back-spanning piece that brings in his Nike logo, AAU team, jersey number, and logos associated with Kobe Bryant. One portion of his back is the number “24” with “Mentality” inked across the top.

Additional parts of the tattoo are the Memphis Grizzlies logo, his home state of South Carolina, and the words “Life’s a Gamble.”

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A post shared by Andres Ortega (@ortega_ink)

The post Ja Morant’s Newest Nike Has ‘We Ain’t Ducking No Smoke’ on the Heels first appeared on The Source.

The post Ja Morant’s Newest Nike Has ‘We Ain’t Ducking No Smoke’ on the Heels appeared first on The Source.

adidas Basketball Launches Anthony Edwards’ First Signature Shoe in ATL

September 25, 2023 by newhiphopnews

adidas Basketball celebrated a momentous homecoming in Atlanta with NBA shooting guard Anthony Edwards, marking the launch of his first signature shoe, the AE 1. The event was a tribute to Edwards’ deep connections to his hometown, his remarkable basketball journey, and his commitment to giving back to his community.

The day commenced with the AE5 Basketball Camp, where young basketball enthusiasts had the unique opportunity to learn and train with Anthony Edwards. During the camp, Edwards unveiled the AE 1, providing the attendees with an exclusive first look. The launch was not just about introducing an innovative basketball shoe but also a reflection of Edwards’ inspiring journey, passion, and his charismatic presence both on and off the court.

Edwards then emotionally visited his childhood home, presenting the AE 1 shoe to his grandfather, one of his greatest inspirations. This heartwarming moment symbolized the intersection of his personal and professional life, emphasizing his deep-rooted connections to his origins.

In the evening, the AE 1 Homecoming event brought together family, friends, and the Oakland City Community, celebrating Anthony’s return to his hometown. The event featured a grand entry by Anthony Edwards, accompanied by a marching band. Several notable figures, including Commissioner Khadijah Abdur-Rahman and State Representative Park Cannon attended it.

The evening reached its climax with Anthony Edwards expressing gratitude for his journey. The night featured performances by his brother, bdifferent, and a surprise performance by Oakland City legend Lil Baby.

This upcoming winter, Anthony Edwards will collaborate with adidas Basketball to launch the AE 1, a signature shoe designed to his exacting specifications. This partnership signifies the merging of Edwards’ dynamic spirit, explosive talent, and limitless versatility with adidas Basketball’s legacy of excellence.

More details about the AE 1 will be unveiled in December 2023.

The post adidas Basketball Launches Anthony Edwards’ First Signature Shoe in ATL first appeared on The Source.

The post adidas Basketball Launches Anthony Edwards’ First Signature Shoe in ATL appeared first on The Source.

Adidas CEO Bjørn Gulden Says Kanye West is Not a Bad Person

September 20, 2023 by newhiphopnews

Ye is receiving words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.

“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”

New Adidas CEO Bjørn Gulden about Ye :

“Kanye West is one of the most creative people in the world. I don’t think he’s a bad person, it just came across that way.” pic.twitter.com/8k1JvHkyJl

— Donda Times (@dondatimes) September 19, 2023

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

The post Adidas CEO Bjørn Gulden Says Kanye West is Not a Bad Person first appeared on The Source.

The post Adidas CEO Bjørn Gulden Says Kanye West is Not a Bad Person appeared first on The Source.

Drake’s NOCTA Black and White GLIDES Drop at Midnight EST TONIGHT

September 14, 2023 by newhiphopnews

Sneakerheads, brace yourselves for the next hot shoe on the market. Drake and Nike are set to release the highly-anticipated NOCTA Glides, a sneaker that seamlessly blends style, comfort, and Drake’s signature touch. This release is all set to happen at the stroke of midnight EST tonight, September 14th, via Nocta, followed by a drop on the Nike SNKRS app tomorrow, September 15th, at 7am EST.

A Fusion of Style and Functionality: The NOCTA Glide

The NOCTA Glide takes inspiration from the iconic Zoom Flight 95’s but infuses it with that unmistakable NOCTA spin. The result? A silhouette that effortlessly combines the best of both worlds.

One standout feature is the textile upper, ensuring a more breathable and lightweight shoe. Say goodbye to sweaty feet, as these sneakers are designed to keep you comfortable throughout the day.

For those who appreciate responsive cushioning, the NOCTA Glide doesn’t disappoint. It boasts a zoom airbag in the forefoot, providing that extra bounce to your step.

But it’s not just about comfort; these sneakers mean business. The durable rubber and GTEK outsole tractions ensure that you can confidently tread any terrain. And if you’re all about style, the translucent rubber outsole adds that extra dash of flair.

A Signature Touch: The NOCTA Logo

What truly sets these sneakers apart is the custom NOCTA logo prominently placed on the tongue. It’s a symbol of authenticity and a nod to Drake’s unmistakable flair. These sneakers aren’t just for the court; they’re designed for lifestyle moments, where you can effortlessly blend comfort and style.

Affordable Luxury: Get Yours for $160

In a world where sneakers often come with eye-watering price tags, the NOCTA Glide offers a breath of fresh air. Priced at $160, these sneakers bring you affordable luxury without compromising on quality or style.

So mark your calendars, set your alarms, and get ready to snag a pair of the NOCTA Glides. Whether you’re a die-hard Drake fan or just someone who appreciates a good pair of kicks, these sneakers are sure to make a statement. Get ready to step up your sneaker game, courtesy of Drake and Nike.

The post Drake’s NOCTA Black and White GLIDES Drop at Midnight EST TONIGHT first appeared on The Source.

The post Drake’s NOCTA Black and White GLIDES Drop at Midnight EST TONIGHT appeared first on The Source.

Converse and UNDEFEATED Collaborate on Modernized Weapon Capsule Collection

August 30, 2023 by newhiphopnews

FA23 CONVERSE UNDEFEATED WEAPON MARTINE ALI 1 Copy

Converse and UNDEFEATED have merged their storied athletic heritage with contemporary detailing this summer, unveiling a collaborative spin on the iconic Weapon silhouette. Drawing inspiration from UNDEFEATED’s distinctive camouflage print, the capsule collection introduces two captivating colorways, seamlessly marrying sport and modern street style.

The partnership delves into revered Converse classics, such as Chuck 70 and One Star, reinterpreting them through the lens of both sport and utility while honoring UNDEFEATED’s essence. The collaborative Chuck 70 Mid introduced in 2021, influenced by military aesthetics and camouflage, laid the foundation for the latest Weapon capsule.

Formerly associated with rivalry, the Weapon silhouette now serves as a conduit for fostering community and connection, a shift highlighted by Converse’s reintroduction. Captured by multifaceted creatives across Los Angeles, New York City, and Paris, the collaborative silhouette becomes a canvas for urban expression.

A full leather Vintage White upper dominates the Converse x UNDEFEATED Weapon, allowing intricate details to shine. Branded UNDEFEATED and PLAY DIRTY logos adorn the Y-bar, while an embossed UNDEFEATED logo graces the heel atop an Egret cup sole. The UNDEFEATED 5-strike logo is a focal point on the tongue’s woven label, and nods to the brand’s roots appear in both the sock liner and tongue label in Chive, representing Los Angeles, and Castle Wall, representing New York.

The Converse x UNDEFEATED Weapon in Chive debuts on September 2 via UNDEFEATED LA and Undefeated.com. Details for the Castle Wall release will be disclosed later. The collection will be available on Converse.com and SNKRS from September 14, 2023, capturing the fusion of classic and contemporary aesthetics.