Today, adidas Basketball introduced the Dame 9, the latest iteration of Damian Lillard’s signature shoe line. The Dame 9 is the lightest release in the franchise’s history, designed to support the demands of elite athletes like Lillard, whose game is always on. Weighing just 14.5 ounces, the shoe is engineered to enhance mobility while offering the stability and durability needed for powerful performances.
Key features include an internal Lycra bootie for comfort and ankle support, Lightstrike cushioning in the midsole for lightweight protection, and a strategic grip outsole tailored for agility and comfort. Additionally, the Total Torsion system provides full-length foot support to maximize force transfer, and the reinforced Nubuck toe cap ensures durability in high-abrasion areas.
Following their successful collaboration on the Dame 4, the Dame 9 brings BAPE®’s iconic aesthetics to the basketball court with two signature colorways: green with gold accents and red with gold accents, each featuring BAPE®’s distinctive camo patterns. A third friends-and-family edition offers a USA-inspired colorway with tonal camo and gold accents. Each pair includes co-branded sock liners, alternate laces, and arrives in a special co-branded box.
“Whether you’re making headlines in clutch moments or just pulling up in style, we’ve got you,” says Damian Lillard. “This shoe is built for endurance, embodying the relentless grind and dedication it takes to rise to the top. It’s for the grinders, the dreamers, and everyone ready to elevate their game. It’s always Dame Time.”
The collection also includes a range of apparel, such as a reversible mesh jersey, matching shorts, co-branded socks, and a special edition Damian Lillard BABY MILO® t-shirt. The accompanying campaign videos highlight Lillard’s relentless mentality, both on and off the court.
The limited-edition adidas and BAPE® for Damian Lillard collection will be available on August 31, 2024, with prices ranging from $25 to $160.
Fresh off of a gold medal win, WBNA MVP and self-proclaimed Harry Potter aficionado Breanna “Stewie” Stewart is dropping her latest signature shoe: the enchanting Stewie 3 Harry Potter – where magic meets performance.
Featuring graphics inspired by the Harry Potter film series, the Stewie 3 Harry Potter is sure to add some magic to your game. Along with its attention-grabbing colorway, the Stewie 3 Harry Potter is engineered for dominance on the court – featuring a high-abrasion outsole for added grip and a dual-density Profoam+ midsole for targeted cushioning. That means enhanced energy return and stability when driving the lane, pulling up from deep, or crashing the backboard.
See below for a breakdown of the sneaker’s tech specs:
CUSHIONING: Dual-density Profoam+ midsole for lightweight energy return and improved movement control. Targeted cushioning provides increased forefoot lockdown and stability.
GRIP: High-abrasion outsole features composite materials and an innovative treat pattern for added traction when you need it most.
SUPPORT: Engineered mesh upper provides targeted lightweight support while seamless multi-zone construction allows for breathability and comfort.
STABILITY: Floral-themed TPU cage for improved lateral and heel stability.
The Stewie 3 Harry Potter drops on Friday, September 6 and will be making their court debut on Stewie tonight, 8/20 during the NY Liberty vs Dallas Wings WNBA game. They’ll be available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs in a full size run for $130.
Last night, NYC and the Tri-State area packed the Barclays Center for Future and Metro Boomin’s New York stop on their We Trust You Tour.
The great weather brought out a capacity crowd to the downtown Brooklyn venue and the show couldn’t start on time because the people just kept coming. About an hour and a half after the scheduled start, the lights dimmed and Metro took the mic to let the people know that they were going to experience a performance unlike any other.
As Metro dimmed the lights and asked everyone to turn omn the lights to their phones, the smoke emitted from the front, leading to the anticipation of “King Tito” entering the stage. Jumping into hits from his 2017 self titled album before bringing out his friends from Brookjlyn.
Lola Brooke was the first to hit the stage and perform her smash “Don’t Play Wit’ It”, which was the perfect intro for Brooklyn favorites Sheff G and Sleepy Hallow, who came out for two tracks, including their street anthem “Everything Lit”. NYC favorite Cash Cobain was the next guest to grace the stage with his hit “For Sure”, which features Bronx rap princess Ice Spice. No Brookly show would be complete without “mr. “Big Drip” himself Fivio Foreign, who dropped a few of his classics, including his NYC anthem “City Of Gods”.
Metro and Future returned to the stage after. wardrobe change to perform the hottest tracks from their two 2024 collaboration projects, We Don’t Trust You and We Still Don’t Trust You, which were the catalysts for this expansive 27-city tour. Also, the duo surprisingly brought out Travis Scott, who performed “Type Sh*t” from the aforementioned album, wowing the crowd amidst the fiery special effects.
The tour’s next stop is in Washington D.C.’s Capitol One Arena this weekend which is sure to create some rumbles in the Nation’s capitol.
Nike is electrifying its performance footwear lineup with the release of the “Electric Pack,” a striking new colorway set to drop on July 24. The Electric Pack, which combines the iconic Ostrich print with Total Orange, celebrates Nike’s legacy of creating unforgettable sports moments.
Caroline Abero, Sr. Director of Women’s Footwear and Apparel at Nike, led the design for this bold collection. Abero and her team aimed to capture Nike’s signature attitude—bold, fearless, and irreverent. The Electric Pack features a unique blend of Ostrich print, originally introduced by legendary Nike designer Tinker Hatfield on the Air Safari in 1987, and Total Orange, a vibrant performance color.
“We wanted to take something you wouldn’t think about in the context of performance — the Safari pattern — and create an artifact that signaled this new era of sport,” says Abero. “We’re bringing sport and culture together on the playing field and creating a new look of sport for the next generation.”
The Ostrich print’s story is as distinctive as its design. In the ’80s, Hatfield encountered a luxurious ostrich-print couch in New York City’s SoHo. Inspired by its organic, textured look, Hatfield sought to merge this non-athletic aesthetic with performance footwear, creating a groundbreaking fusion of high fashion and athletic function.
The Electric Pack will be available across 55 select performance models on nike.com, showcasing a dynamic intersection of Nike’s athletic innovation and bold design.
PUMA Hoops and Portland Trail Blazers’ Scoot Henderson, are releasing two new colorways in the point guard’s signature shoe: The Scoot Zeros in O.D.D CITY and RETRO.
The Scoot Zeros O.D.D. City is a tribute to Portland’s vibrant basketball culture with a red, black, and white colorway that captures the essence of decades-long excellence, while the Scoot Zeros RETRO channel the spirit of the 70’s when “Rip City” was more than a nickname, bringing the legacy into the modern era in a bold red colorway.
The Scoot Zeros are notably inspired by Henderson’s personal mantra and lifestyle, “O.D.D: Overly Determined to Dominate”. The performance basketball shoes are packed with tech like high-rebound PROFOAM EVA to cushion your landing and propel explosive movements, and high abrasion tread pattern with non-slip rubber compounds for added traction.
O.D.D. City will launch on August 2nd while the RETRO’s will drop on September 6th. Both colorways will be available for $100 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, and Champs.
Additional product details can be found below my sign off and hi-res product and campaign imagery can be found HERE. Let me know if you’d be interested in sharing with your readers or have any questions!
Best,
Jordan
++
SCOOT ZEROS O.D.D CITY
Inspired by “Rip City” itself, the Scoot Zeros O.D.D City is a perfect mix of Scoot Henderson’s “O.D.D: Overly Determined to Dominate” lifestyle and Portland, Oregon’s trademark “out there” ethos. This red, black, and white colorway of Scoot’s standout signature shoe, the Scoot Zeros, reflects Portland’s decades-long history of basketball excellence.
The Scoot Zeros O.D.D City is a high-performance sneaker packed with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Take your game to the next level with the Scoot Zeros O.D.D City.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
SCOOT ZEROS RETRO
Portland’s place in the hoops history books was written in the 70s, when “Rip City” wasn’t just a nickname, it was a way of life. That legacy is echoed in Scoot Henderson’s latest attention-grabbing drop, the Scoot Zeros Retro. Inspired by Scoot’s “O.D.D: Overly Determined to Dominate” mantra, this bold red colorway of Henderson’s standout signature sneaker is built for dynamic play.
The Scoot Zeros Retro is a high-performance sneaker equipped with PUMA tech like PROFOAM EVA for explosive on-court play and a high abrasion tread pattern for end-to-end action. Elevate your game with the Scoot Zeros Retro.
CUSHIONING: High-rebound PROFOAM EVA to cushion your landing and propel explosive movements.
FIT: Reinforced Formstrip lockdown for additional durability.
GRIP: High abrasion tread pattern with non-slip rubber compounds for added traction.
Jordan Brand has announced the launch of the latest edition in its iconic Air Jordan flagship line, the Air Jordan XXXIX. This new model showcases a cutting-edge midsole that combines full-length ZoomX foam and full-length Air Zoom, offering a premium cushioning experience. The upper is designed to secure the foot during explosive changes in direction, catering to the needs of modern basketball players.
The Air Jordan XXXIX debuted on the court during the first round of the 2024 NBA Playoffs, worn by Orlando Magic forward and Jordan Brand athlete Paolo Banchero. The shoe’s design is inspired by the motion and emotion of Michael Jordan’s game, focusing on mastering basketball’s most influential movements.
Joël Greenspan, Senior Design Director for Jordan Brand Performance Footwear, noted that the Air Jordan XXXIX might appear quieter than other models in the line. It features simplified tooling, a clean toe-down look, and minimal branding. This streamlined design is intentional and aimed at providing a sleek yet functional aesthetic.
“This is Michael Jordan’s signature shoe,” says Greenspan. “From the cushioning to the materials to the construction, everything about this shoe is pinnacle.”
Set to release on July 23, the Air Jordan XXXIX will be available on jordan.com and at select retailers. This launch continues Jordan Brand’s legacy of innovation and excellence in basketball footwear, promising to deliver performance and style for athletes and fans alike.
You can see the sneaker below and learn more about the release here.
PUMA Hoops has had a busy last few weeks with exciting drops with WNBA power forward Breanna Stewart (who will be wearing her latest Paris-inspired Stewie 3 silhouette for the 2024 Summer Olympics), Venice Basketball League, and an upcoming release with LaMelo Ball.
LaFrancé Moment and LaFrancé Untouchable
Drop Date: Friday, July 19th
PUMA Hoops and LaMelo Ball are back with two new colorways of the Y2K-inspired LaFrancé. Just in time for summer, the LaFrancé Moment arrives with a neutral, earth-toned colorway and the LaFrancé Untouchable brings an attention-grabbing black and fuschia colorway to the streetwear-inspired collection.
Both colorways will retail for $110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.
PUMA x VENICEBALL All-Pro NITRO
The purposely mismatched PUMA x VENICEBALL All-Pro NITRO pays homage to Venice Beach’s signature sunsets and coastal vibes through its “Orange & Teal, Earth Tone Paradise” colorway. Beyond aesthetics, the PUMA x VENICEBALL All-Pro NITRO stays true to the VBL’s core values of eco-consciousness with the phrase “Protect Our Parks, Keeping Our Courts Clean” woven into the design.
The All-Pro NITRO is made with PUMA’s innovative NITROfoam technology that delivers explosive energy return, with a soft inner layer for plush cushioning and a firm outer layer for rock-solid stability on those lightning-fast cuts. The multi-zoned knit upper provides a supportive yet breathable fit, while the cord lock-down lacing system keeps you locked in for movement on the court.
The PUMA x VENICEBALL All-Pro Nitro retails for $130 and is available at PUMA.com and on the PUMA App. Dropping alongside the sneaker is an apparel collection including shorts, sweatpants, sweatshirts, jerseys, and tees beginning at $40.
The Stewie 3 “City of Love”
Designed by WNBA powerhouse Breanna Stewart and PUMA Basketball, the Stewie 3 City of Love is set to be Stewart’s shoe choice as she heads to Paris for the games. The Stewie 3 City of Love was built for on-the-court, high-performance moments. Its sleek, cool blue and white design features Parisian-inspired florals woven and debossed onto the shoe’s mixed material upper, with an outer sole design to match.
The Stewie 3 “City of Love” is currently available, along with a matching apparel collection, including cardigans, sweatpants, and sweatshirts. The collection is available for $45 – $130 at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Foot Locker, and Kids Foot Locker.
Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.
The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.
Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.
“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”
Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.
The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.
Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.
The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.
For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.
In a celebration of the deep-rooted connection between hip hop culture and sneaker design, StockX shared a rundown of some of the most important silhouettes in hip hop history last December. These iconic sneakers were featured in a special exhibit at the Museum of Graffiti, highlighting the impact of footwear on the evolution of hip hop style and culture.
Check out these iconic sneakers from StockX that illustrate classic footwear over the years in sneaker history:
1980s
Puma Clyde from B-Boy Sero, 1982
N/A
Unavailable on StockX. Currently on loan.
The Puma Clyde, made famous by New York Knicks’ star Walt “Clyde” Frazier, found a second life in the 1980s as a favorite among B-boys and graffiti artists. B-Boy Sero’s pair from 1982 is a testament to the sneaker’s influence in hip-hop and street culture.
Adidas Superstars from Graffiti Artist GHOST, 1989
N/A
Unavailable on StockX. Currently on loan.
The Adidas Superstar, immortalized by Run-D.M.C., was also a canvas for graffiti artists like GHOST. His 1989 pair reflects the sneaker’s deep roots in the world of hip-hop and street art.
1990s
K-Swiss Si-18 from Graffiti Artist Ket One, 1993
N/A
Unavailable on StockX. Currently on loan.
The K-Swiss Si-18, often overshadowed by other brands, found its place in sneaker history through collaborations with artists like Ket One. His 1993 pair showcases the intersection of athletic performance and urban art.
Def Jam 25th Anniversary x Adidas Forum Hi, 2009
N/A
Unavailable on StockX. Currently on loan.
Commemorating the influential Def Jam Recordings, this Adidas Forum Hi celebrates the label’s 25th anniversary, merging music and sneaker culture in a unique way.
In the mid-90s, Fila made a significant impact with the Grant Hill 2. NBA star Grant Hill’s outstanding performances helped catapult the shoe to fame, becoming a cultural icon worn by celebrities like 2Pac.
Graffiti artist Futura’s collaboration with Nike SB produced the distinctive Nike SB x Futura Zoom Air P-Rod 1, blending street art with skate culture.
Before establishing his NOCTA line, Drake’s partnership with Jordan Brand began with exclusive releases like the Jordan 10 OVO Black, highlighting the Toronto rapper’s influence in the sneaker world.
Graffiti artist Stash brought his signature blue hues to the Reebok Instapump Fury for its 20th anniversary, adding a unique touch to the classic silhouette.
This collaboration pays homage to the iconic hip-hop group A Tribe Called Quest, integrating their album artwork into the timeless Vans Old Skool design.
KAWS’ collaboration with Jordan Brand on the Jordan 4 brought his distinct artistic elements to the classic sneaker, making it a highly sought-after item in the resell market.
In honor of his album “Grateful,” DJ Khaled teamed up with Jordan Brand for a special edition of the Jordan 3, reflecting his love for the Miami Heat and Chicago Bulls.
Travis Scott’s collaboration with Jordan Brand on the Jordan 4 introduced a vibrant blue suede to the classic silhouette, cementing his status as a key player in sneaker culture.
Celebrating the 50th anniversary of the Adidas Superstar, this collaboration honors Run-D.M.C.’s influential role in making the sneaker a hip-hop mainstay.
Pharrell Williams continues to innovate with Adidas, bringing his Human Made label’s unique touch to the NMD silhouette, known for its bold designs and modern updates.
Jordan 1 High Zoom Air CMFT 2 Teyana Taylor A Rose From Harlem
Teyana Taylor’s collaboration with Jordan Brand reflects her Harlem roots, with intricate rose motifs and bold design elements adorning the Jordan 1 High Zoom Air CMFT 2.
Cardi B’s partnership with Reebok brought new life to the classic Club C, with her unique styles leaving a lasting impact on the brand’s sneaker catalog.
From the classic Puma Clyde to the contemporary designs of Teyana Taylor and Cardi B, these sneakers showcased at the Museum of Graffiti illustrate the evolving intersection of fashion, music, and street culture, cementing their place in sneaker history.
Images for Travis Scott’s first original kicks are here.
Let’s be real. They look kinda tough.
Known as the Nike Sharkidon, this sneaker will be the “Sicko Mode” rapper’s first unique design from Nike and is set to be released in a cream and white colorway called “Sail.”
Interestingly, sneaker insider Brandon1fan on Twitter has mentioned that the shoe might be named the Zoom Field Jaxx instead.
Let’s get into the design and Inspo …
Get this, the Sharkidon takes inspiration from the Spiridon running shoe and the Shark football cleat. Scott has been seen wearing the Sharkidon multiple times since last year, causing some confusion between his Nike and Jordan footwear. However, the official images now provide a clear look at the sneaker’s details.
If you ask us, the branding on the Sharkidon is more subtle compared to the CJ1 T-Rexx. The only external mark for Scott is his embroidered Cactus Jack logo on the heel, designed with a Swoosh as its mouth.
One aspect that stands out, unlike many of Scott’s previous collaborations with Jordan Brand and Nike, this shoe does not feature the signature backwards Swoosh.
Similar to the CJ1 T-Rexx, the Sharkidon includes a velcro strap above the midfoot.
The shoe’s upper is an all-cream design with suede overlays and leather accents, including the toe box and collar. The white midsole sits atop a faint brown outsole with ample tread.
As for the drop timing, don’t get too excited on when you can cop these kicks. The release details for Travis Scott’s Nike Sharkidon “Cream” have yet to be confirmed. Let’s all relax but the shoe is anticipated to drop before the end of the year. Maybe holidays? We’re just guessing.