Gap Archives - New Hip Hop News

Tyla Stars in Gap’s Spring 2024 Campaign Celebrating Original Style with Linen Collection

February 28, 2024 by newhiphopnews

Gap, the renowned American fashion brand, introduces its Spring 2024 campaign, spotlighting linen as the canvas for individual style expression. Embracing fashion, music, and dance, the campaign features GRAMMY® Award–winning artist Tyla and showcases Gap’s Linen Collection with seamless motion and effortless movement.

Set to the worldwide hit “Back On 74” by the BRIT Award–nominated Jungle, the campaign’s original choreography by Shay Latukolan is directed by Jungle’s J Lloyd and Charlie Di Placido. Inspired by the track’s TikTok phenomenon, the campaign celebrates creativity and authenticity.

Tyla, the South African sensation, brings her Billboard Hot 100 hit “Water” to Gap’s campaign, aligning her unique style with Gap’s dedication to originality. Jungle, founded by childhood friends J Lloyd and Tom McFarland, adds their genre-blurring mix to the campaign.

“It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them,” said Tyla. “I’m excited for my fans to see me do a new type of dance where I’m styled in comfortable clothes with my own personal touches. It was really fun – a true celebration of music, fashion and dance.”

“Working with talent who embody the spirit of originality is not just a choice, but a commitment to our brand’s heritage,” said Mark Breitbard, Gap’s President and CEO. “This campaign pays homage to Gap’s iconic musical ads of the past while embracing the diverse voices and talents that shape our present and future. We continue to draw inspiration from artists who authentically express themselves, using Gap style to reflect their unique personalities.”

The Linen Collection offers iconic silhouettes in versatile linen fabrications, allowing for free-flowing movement and effortless style. Gap’s Spring 2024 campaign launches today across digital media, out-of-home, video, social, and brand channels, inspiring individuals to express their originality. Stay tuned for more updates and a Gap x Jungle x Tyla in-store playlist on Spotify.

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The post Tyla Stars in Gap’s Spring 2024 Campaign Celebrating Original Style with Linen Collection first appeared on The Source.

The post Tyla Stars in Gap’s Spring 2024 Campaign Celebrating Original Style with Linen Collection appeared first on The Source.

Tyla Glides Her Way Across The Dancefloor In A New ‘Linen Moves’ Campaign for Gap

February 27, 2024 by newhiphopnews

Tyla is taking over. We are less than a month out from her hotly-anticipated self-titled album, which features hits like “Water” and “Truth Or Dare.” Ahead of the album, Tyla has partnered with Gap for a special new commercial.

In the commercial, the South African superstar dances to “Back On 74” by Jungle. She makes her way across the dancefloor, joining a group of dancers. Tyla and the dancers are seen wearing collections from Gap’s new linens collection, with the campaign appropriately titled ‘Linen Moves.’

Tyla spoke about the campaign to Complex, and during the conservation, she said her latest collaboration felt very natural to her.

“The commercials have always been very iconic and fun, not cheesy,” Tyla said. “It’s something that I connected with even before the offer. So it kind of felt like it was meant for me to do.”

She also shared that fashion, to her, comes just as naturally as music.

“I’ve always just loved clothing and playing around with that, trying new things,” she said. “I feel like now I’m also in a phase where I’m exploring more, which is exciting. So, yeah, I’m definitely a fashion girl.”

You can see the new Gap campaign above.

Tyla is out 3/22 via FAX and Epic Records. Find more information here.

Gap and Dapper Dan Unveil Expanded Spring Collection, Embracing Western Denim Looks

February 7, 2024 by newhiphopnews

Gap and fashion icon Dapper Dan have introduced their latest spring collection, showcasing head-to-toe western denim styles inspired by the original cowboy. The 22-piece capsule marks a significant expansion from previous collections, offering customers a wider range of Dapper Dan‘s signature logomania universe infused into Gap’s iconic product styles and fabrics.

Captured in a 2-minute film by photographer Joshua Kissi, the collection features diverse faces from Harlem’s Graham Court apartment building, celebrating the community that inspires Dapper Dan.

The DAP GAP logo hoodie is central to the collaboration and is now available in four new colorways. Dapper Dan aims to destigmatize these hoodies in the community, reclaiming them as symbols of evolving clothing and brand identity in today’s culture.

In addition to the iconic logo hoodies, the spring capsule introduces styles across various categories, including a denim kimono jacket, Western-style button-down shirts, embroidered Oxford shirts, and houndstooth denim jackets with matching pants. The collection also features GapKids and babyGap items, making it the largest Dapper Dan collaboration.

Launching on February 9, the collection will be available at select Gap stores nationwide and online, catering to sizes from kids’ 8 to adult XXXL, with prices ranging from $25 to $158.

The post Gap and Dapper Dan Unveil Expanded Spring Collection, Embracing Western Denim Looks first appeared on The Source.

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Gap and Dapper Dan Unveil Successful Holiday Collaboration in Harlem

December 5, 2023 by newhiphopnews

Gap and Dapper Dan, also known as Dap, have launched their latest holiday collection, marking their most successful collaboration. The collection premiered at the Gap 125th Street store in Harlem, where Dap engaged in a hoodie signing and met with fans—the online release followed on December 5.

In alignment with Giving Tuesday, Gap and Dap extended their collaboration to support BroSis, a Harlem-based Black-led nonprofit fostering youth empowerment through social justice. Gap reinforced its dedication with a $100,000 donation and active participation in BroSis’ Thanksgiving meal distribution.

The collection not only showcases the collaborative spirit but also highlights the Co-Founders of BroSis, Khary Lazarre-White and Jason Warwin, in the campaign. This initiative signifies a profound commitment to community empowerment and celebrating cultural heritage.

On Giving Tuesday, Dapper Dan and Gap proudly unveiled their latest collection, building on the success of the initial sold-out DAP GAP hoodie releases. This expansion introduces kids’ clothing, sweatpants, and accessories to the line-up. Dapper Dan will exclusively introduce the collection to his Harlem community at the Gap 125th Street store on Dec. 4, followed by a wider release on Dec. 5.

The DAP GAP capsule, available early in Harlem on Dec. 4 and nationwide on Dec. 5, features 18 pieces, including graphic logo hoodies, matching sweatpants, tote bags, baseball hats, socks, and a logo ascot. The collection ranges from toddler sizes to adult XXXL, with prices ranging from $25 to $128.

“A breakthrough is when people finally find their space in areas they have never been before, but a breakout is when you take the culture and the people who created it and bring it around the world. When Gap came to me, this partnership signified a breakout for the culture,” said Dapper Dan. “This DAP GAP campaign is my love letter to Harlem, and my way of continuing to propel our culture and community forward. Gap gave us the global presence that allowed us to have the breakout and I can’t wait for the next generation to be a part of this movement.”  

Photographed and directed by Ghanaian American creative photographer Joshua Kissi, the DAP GAP campaign is a visual bridge between Harlem and Gap. The campaign showcases a multigenerational cast of Harlem legends and emerging changemakers. The one-minute film, featuring Dapper Dan’s love letter to Harlem, spotlights community figures, including Melba Wilson, Felipe Luciano, Khary Lazarre-White, Giannina Oteto, and others.

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DAP03 23 HO2 GOL OF JASON KHARY 1 0767 WB

DAP06 23 HO2 GOL OF GREY STARR 1 0142 WB

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The post Gap and Dapper Dan Unveil Successful Holiday Collaboration in Harlem first appeared on The Source.

The post Gap and Dapper Dan Unveil Successful Holiday Collaboration in Harlem appeared first on The Source.

Dapper Dan and Gap Launch New DAP GAP Collection, Expanding to Kids’ Clothing and Accessories

November 30, 2023 by newhiphopnews

In celebration of Giving Tuesday and the collection launch, Gap is contributing $100,000 to The Brotherhood Sister Sol, a Harlem-based Black-led nonprofit organization focused on social justice and youth development. The organization empowers Black and Latinx youth to claim their history, identity, and community’s power, challenging inequities and creating opportunities.

The post Dapper Dan and Gap Launch New DAP GAP Collection, Expanding to Kids’ Clothing and Accessories first appeared on The Source.

The post Dapper Dan and Gap Launch New DAP GAP Collection, Expanding to Kids’ Clothing and Accessories appeared first on The Source.

Kanye West Asks Judge To Throw Out $2m Gap Lawsuit

June 23, 2023 by newhiphopnews

Kanye West is trying to legally escape responsibility for a $2 million suit made against him and Gap. The lawsuit originates from damages that Ye reportedly caused to a building owned by commercial company Art City Center. The space was used by West for his Yeezy clothing line, which was partnered with Gap, from April 2021 until March 2022. According to HipHopDX, the agreement they signed said that no changed could be made to the building without prior approval.

Reportedly, “numerous, significant, unapproved modifications” were made to the building during the course of the rental. Kanye West doesn’t seem to deny making the changes. He specifically cites what he sees as improvements made to the building like an ADA ramp. West claims no wrongdoing and insists that Gap should pay his legal feeds. Gap on the other hand cite a provision in their contract stating that they weren’t responsible for any of West’s actions.

Kanye West’s Recent Legal Drama

LOS ANGELES, CA – MAY 13: Kanye West and Bianca Censori are seen on May 13, 2023 in Los Angeles, California. (Photo by Rachpoot/Bauer-Griffin/GC Images)

If this story sounds like deja vu to some, it might be because Kanye West just demanded another case be dismissed. Teachers from the rapper’s Donda Academy are suing him for various reasons related to their wrongful termination. Just a few days ago west called the claims in that lawsuit false as well and demanded the case be dismissed. It’s the most recent of West’s many ongoing legal dramas many of which started with antisemitic comments he made last year.

Fans were also paying attention to Kanye West’s ex-wife Kim Kardashian. At the Louis Vuitton fashion show on Tuesday, she was recorded dancing to Jay-Z performing “N*ggas In Paris.” Fans were quick to notice that the song features Kanye West as well. That fact certainly didn’t stop Kim from dancing. Many of Kanye’s former friends and affiliates were at the show including Jay-Z, Beyonce, Tyler, The Creator, Offset, and Pharrell. What do you think of Kanye West’s newest legal drama? Let us know in the comment section below.

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The post Kanye West Asks Judge To Throw Out $2m Gap Lawsuit appeared first on HotNewHipHop.

Kanye West Sued by The Gap for Failed Collab

May 25, 2023 by newhiphopnews

The drama continues between Ye and the Gap following their failed partnership.

In September, the rapper dropped the partnership, and now The Gap is suing for $2 million. Gap claims that West is responsible for the legal trouble that has come it’s way. Gap is being sued by Art City Center, a company that says it owns a building in downtown L.A. that was leased to Gap as a storefront for Kanye’s Yeezy clothing line. Art City Center alleges that Gap made specific changes to the property in preparation for the Yeezy store and is now trying to get the clothing brand to pay them to restore it. According to the lawsuit, the changes include erecting an exterior ramp in the east side parking lot; installing a tunnel in the lot; removing ceiling lights; building a wall; and nixing three bathrooms.

The suit claims, “by making and not repairing or restoring the foregoing alterations of the premises that [West] made without Gap’s participation or approval, [West] breached the strategic agreement and directly and proximately caused Gap to incur expenses to repair and restore the premises.

When speaking about the failed partnership, Kanye said, “Everyone knows that I’m the leader, I’m the king,” West said during a CNBC appearance. “A king can’t live in someone else’s castle. A king has to make his own castle.”

Since West dropped the partnership, Gap claims that Kanye should be the one responsible for the expenses. The $2 million suit would cover what Gap would owe for the storefront and a little extra for legal fees.

The post Kanye West Sued by The Gap for Failed Collab appeared first on The Source.

Kanye West Hit With $2 Million Gap Lawsuit

May 23, 2023 by newhiphopnews

New legal documents obtained by TMZ reveal that Kanye West has been sued by Gap for over $2 million. The lawsuit surrounds the musician’s failed partnership with the brand, which officially ended last year. Gap is being sued by the company Art City Center, who claim they leased a building out to Gap to act as a storefront for Ye’s collaboration with the clothing company. The company is now suing Gap for unauthorized changes made to the building during the lease. Gap claims that West is responsible to pay the damages, reporting that their contract with the artist calls for them not to be liable in an instance such as this.

Last year, Gap revealed that they’d be ending their partnership with West due to various antisemitic statements he made publicly. “In September, GAP announced ending its Yeezy GAP partnership,” a 2022 statement from the brand read. The statement continued, “Our former partner’s recent remarks and behavior further underscore why. We are taking immediate steps to remove Yeezy Gap product from our stores and we have shut down YeezyGap.com.”

Gap Is Being Sued

Kanye West aka Ye is seen on October 28, 2022 in Los Angeles, California (Photo by MEGA/GC Images)

Prior to Ye’s partnership with Gap ending in 2022, he shared a message to the company’s executives on Instagram. He called his collaboration with the brand “a life mission,“ and not “celebrity marketing.” “You have to really give me the position to be Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else. Because if there’s one thing I learned from Virgil, if something’s killing you, it’s actually killing you,” he said.

West continued, saying, “This is the moment. There will never be an opportunity with a guy like me that cares this much about specifically this brand and has done this until this point. We are like Tom Brady waking people up at 2 am during COVID but he went back and got that ring.” Ye then gave the company an ultimatum, saying, “You either believe me or I’m going to show you. I can either show you facing this way [back facing the executives] or facing this way [frontward].”

[Via]

Gap Honors Stephen “tWitch” Boss With Latest Campaign

February 1, 2023 by newhiphopnews

The late Stephen “tWitch” Boss stars in the newest campaign from Gap. The limited-edition capsule collection is a collaboration between Gap and Haitian-owned menswear brand The Brooklyn Circus.

“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the [Brooklyn Circus] community, [founder and creative director] Ouigi [Theodore’s] work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” a press release for the campaign reads.

LOS ANGELES, CA – AUGUST 04: Stephen “tWitch” Boss attends the 4moms Car Seat launch event at Petersen Automotive Museum on August 4, 2016 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for 4moms)

Gap will also be making a donation to Vibrant Emotional Health in Boss’ honor.

Allison Holker, Boss’ wife, also shared a statement following the release of official campaign images. She writes: “When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them.”

Boss’ mother, Connie Boss Alexander, later admitted on her Instagram Story that she went to call her son after seeing the campaign.

“I almost called you to say son look at you in this ad!” she wrote. “Then I remembered.”

Boss died by suicide, last month, at the age of 40. He and Holker had just celebrated their ninth wedding anniversary three days prior. He is survived by his wife, and their three children: Weslie, 14, Maddox, 6, and Zaia, 3

Boss was perhaps best known for his work as the former DJ on The Ellen DeGeneres Show. He also competed on So You Think You Can Dance.

Check out the campaign featuring Stephen “tWitch” Boss below.

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It Took Nearly A Decade, But Kanye West Finally Admitted That Sway Actually ‘Had The Answer’

September 22, 2022 by newhiphopnews

In 2013, Kanye West infamously launched a longstanding meme during an interview with Shade 45 radio host Sway Calloway when he exploded on the host after being questioned about his fashion ambitions. “You don’t have the answers!” he roared when Sway suggested that he produce his Yeezy clothing line independently. But today, it appears he’s changed his tune after dealing with protracted disputes with apparel manufacturing partners Adidas and Gap for the better part of the summer — and really, almost since the start of those partnerships.

In a new interview with ABC News excerpted on Good Morning America, Kanye admits, “You know what? I will go ahead and say Sway had the answer,” grinning sheepishly. “I know people on Twitter are gonna be like, ‘No!’”

“I will go ahead and say that Sway had the answer.” @kanyewest talks about selling Yeezy brand on his own amidst brand battles and references an interview with Sway from 2013. https://t.co/pJ0AQzgKkj pic.twitter.com/iPvZU9i8YJ

— Good Morning America (@GMA) September 22, 2022

Kanye declared his plans to go it alone after sending notice of intent to cut his deal with Gap short earlier this month. The deal, which was to run through to 2030, became unsatisfactory to him when he alleges the company did not follow through on its end, which he says included plans to build brick-and-mortar Yeezy stores and make his designs available in its own stores by 2021. Over the past month, he’s expressed his dissatisfaction with both Gap and Adidas in a series of needling posts on Instagram, including sharing a draft from his legal team summarizing the details of his licensing deals with both companies.

As Kanye (and Sway) are likely sure to learn soon, producing at the scale that Kanye foresees for himself isn’t quite as easy without a global partnership; perhaps, in a few years, a more humble Ye will also admit that he didn’t really have the answers either.

For fun, you can check out Kanye’s original interview with Sway below.

Tyla Stars in Gap’s Spring 2024 Campaign Celebrating Original Style with Linen Collection

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Tyla Glides Her Way Across The Dancefloor In A New ‘Linen Moves’ Campaign for Gap

Gap and Dapper Dan Unveil Expanded Spring Collection, Embracing Western Denim Looks

Gap and Dapper Dan Unveil Successful Holiday Collaboration in Harlem

Dapper Dan and Gap Launch New DAP GAP Collection, Expanding to Kids’ Clothing and Accessories

Kanye West Asks Judge To Throw Out $2m Gap Lawsuit

Kanye West’s Recent Legal Drama

Kanye West Sued by The Gap for Failed Collab

Kanye West Hit With $2 Million Gap Lawsuit

Gap Is Being Sued

Gap Honors Stephen “tWitch” Boss With Latest Campaign

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It Took Nearly A Decade, But Kanye West Finally Admitted That Sway Actually ‘Had The Answer’