Drakeo The Ruler And Kenny Beats Help ALLBLACK Become A Local Hero In His Hilarious ‘Ego’ Video

In a storyline that only ALLBLACK could cook up, the Bay Area rapper takes a job at a bakery and saves the day when things get real in his hilarious new video for “Ego.” Assisting him in the shenanigans are Drakeo The Ruler and Kenny Beats, who play supporting roles and provide a crunchy, post-hyphy beat, respectively.

The video opens with ALLBLACK and his partners shooting dice in the back of the bakery before getting narced by ALLBLACK’s “cousin,” the bakery manager. He tells them that Drakeo is coming in later, so they take over the store, tying him to a chair and blasting ALLBLACK’s new song on the radio.

Unfortunately, the next person who comes in is a masked robber, who tries to stick up the employees. When they discover he has no gun inside his threatening paper bag, ALLBLACK decks him and becomes a hero. Meanwhile, Drakeo is also being hailed as a hero elsewhere after rescuing a cat from a tree, receiving a key to the city at a press conference with a hating-ass superhero in attendance.

Kenny Beats makes a cameo in a separate scene, riding a shopping cart down one of the Bay’s notorious hills with ALLBLACK as they’re pursued by an exasperated police officer.

“Ego” is the first single from his upcoming debut album TY4FWM, which is due May 7 via his own Play Runners label and distributed by Empire. Features will include E-40 (of course), G-Eazy (naturally), Mozzy (!), Sada Baby (!!), and Vince Staples (!!!).

Watch the “Ego” video above.

Saweetie Feels ‘Risky’ After A Few Shots On Her Party-Ready Anthem With Drakeo The Ruler

For the past few summers, Saweetie has provided a song for the soundtrack that lives during the year’s warmest months. From “Icy Grl,” “My Type,” and “Tap In,” the Bay Area rapper consistently provides bangers for her fans to turn up to. Hoping to keep up that streak, Saweetie returns with Pretty Summer Playlist: Season 1, a collection of songs teasing her debut album due this year.

The seven-track effort is led by “Risky” featuring Drakeo The Ruler — a song she previewed for fans a few weeks ago — and its accompanying video. The bright and colorful visual captures the warm and high-spirited aspects of summer as Saweetie and her girls turn up to the bouncy track. Drakeo The Ruler joins the fun with a straightforward verse that flexes his rap status and lays down the law for any of his opponents who may be listening.

Pretty Summer Playlist: Season 1 also presents contributions from Bbyafricka, Kendra Jae, Los, and Lourdiz as fans await Saweetie’s long-awaited debut album, Pretty B*tch Music. The effort also arrives after Saweetie teamed up with Gwen Stefani for “Slow Cap (Remix).”

You can watch the “Risky” video above.

Pretty Summer Playlist: Season 1 is out now via Warner Records. Get it here.

Saweetie is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Blxst Collabs With Russ And Drakeo The Ruler On His ‘Just For Clarity’ EP

Blxst is certainly in for a big year after gaining great popularity as a result of a thrilling 2020. While his plans for the forthcoming months remain to be seen, Blxst is kicking things off with a pair of new singles. The West Coast native returns with his Just For Clarity EP supported by contributions from Drakeo The Ruler and Russ. Blxst connects with Drakeo The Ruler for “Don’t Forget,” a silky-smooth effort that sees both artists discussing the skepticism they encountered on their way to the top. While they’ve forgiven their doubters, the duo declares that they won’t be forgotten as it fuels their motivation to continue thriving.

The second song of EP presents Russ alongside Blxst for “Fck Boys.” On this track, they both find themselves in relationships with women who are damaged due to sub-par experiences with men they encountered prior to them. Despite these hardships, the duo declares that they’re the man their female companions have been waiting for. To add to their point, Russ questions “who the f*ck is he to f*ck up your whole life” while Blxst reminds listeners that “f*ck boys f*ck it up for real n****s.”

The songs arrive after Blxst shared a deluxe reissue of No Love Lost at the end of last year. Since then the singer has also delivered videos for “Got It All” and “No Love Lost.”

Press play on both tracks in the videos above.

Drake Lends His Star Power To Drakeo The Ruler’s ‘Truth Hurts’ Single, ‘Talk To Me’

Drakeo The Ruler’s fortunes have changed a whole lot in a very short amount of time. After spending much of 2018, 2019, and 2020 in prison awaiting trial on gang charges, Drakeo was released in November, then released his mixtape We Know The Truth to general acclaim. Now, he’s secured the biggest look of his career to date, collaborating with Drake on “Talk To Me” from his upcoming album The Truth Hurts, due later tonight/first thing tomorrow morning.

On “Talk To Me,” Drake provides the hooks while Drakeo — yes, this as confusing to type as it is to read — raps, with both addressing the song’s theme of infatuation with a woman. There’s also some light tough talk, as Drake warns the potential love interest that he and his crew might have to get gully in the club. “We might slide on a n**** inside this club, girl, close your eyes,” he croons, somewhat paradoxically. Meanwhile, Drakeo plays aloof, reminding his sex buddy that “You can’t control me, why you acting like the police?”

Premiering the song on Apple Radio, Drakeo told Zane Lowe, “When I was in jail, I was supposed to do something [with Drake] already,” explaining how he actually forgot the song was in the works before he was arrested. “It was kind of crazy to me,” he observed. “I never thought none of this stuff would happen.”

Listen to Drakeo The Ruler’s Drake collaboration “Talk To Me” above.

The Truth Hurts is due at midnight ET.