We are officially in a new era for Doja Cat as she has released her new single and video, “Attention.”
In the single, Doja Cat has a lot to say. What will catch ears, especially those of the Barbz, is Doja addressing comparison to Nicki Minaj:
“Just let me flex, bruh, just let me pop shit? Why she think she Nicki M? She think she hot shit’ I never gave a F, go stir the pot, bitch I got your head all in the dirt just like a ostrich.”
Other topics include dealing with online critics, her transformation, and more.
The single comes with a new video, showing Doja cruising through the streets of pandemonium, but she never loses her cool. Artistically, Doja’s silhouette flashes in the bulbs of the cameras flashing as the mouths of the screaming fans become distorted.
You can hear the single and see the new video below.
Doja Cat is back and better than ever. Tonight (June 16), she has made an epic return, kicking off her fourth album era with her new single, “Attention.”
On “Attention,” Doja switches it up, experimenting with jazz-influenced musical stylings. She addresses her haters, reminds them that even after a two-year break between albums she’s still the one to watch, and makes it know that her reign in the world of pop and hip-hop isn’t letting up anytime soon. But with this transcendental new single, she can add even more sounds to her already impressive repertoire
“Baby, if you like it, just reach out and pet it / This one doesn’t bite, it doesn’t get aggressive / Show you how to touch it, hold it like it’s precious It don’t need your lovin’, it just needs attention,” she raps on the song’s hook, delivering soft-tinged vocals over rattling percussion, before breaking into punchy rap bars.
In the song’s accompanying visual, Doja is seen walking around Los Angeles, as all eyes are on her. She is seen rocking a leather jacket, jeans, and a white midriff top, and these scenes are then juxtaposed with tasteful clips of Doja dancing in the nude through a kaleidoscopic lens.
Doja has finally fed her fans with some new music. Fans who anticipated Doja Cat’s musical direction based on her feature on SZA’s “Kill Bill” remix were not mistaken. The new single, however, is not a drastic departure from her previous work. This comes despite Doja Cat herself teasing its distinctiveness. While one might have expected something completely unexpected, the single still encapsulates the essence of Doja Cat’s style. However, it expands upon it in the best way.
Aptly titled “Attention,” the sleek and seductive track delves into the theme of being in the spotlight. Doja Cat addresses the challenges she has faced and emphasizes that people are more interested in her personal life than her music. Anyone who follows her knows that it is a sentiment she has expressed in her online rants. Perhaps this frustration inspired her new creative direction. Doja Cat’s flow is exceptional as she effortlessly navigates the sampled drums and dreamy harps. With lines like “I am not afraid to finally say sh*t with my chest,” she fearlessly expresses her thoughts. The video for the single just might be Doja’s best yet.
Doja Stands Out In A Crowd
Doja Cat brings a mix of old Hollywood, 90s rap, and current pop in the new video for “Attention.” The video opens with Doja driving past a crowd of people who are screaming for her while flashbulbs go off. Eventually, she is shown walking down the sidewalks of Downtown LA, which we saw her filming a few weeks ago. People pass her as she raps to camera, and their faces eventually turn into terrifying nondescript molds, devoid of real features.
One of the most striking images in the video comes during the line where Doja says, “Look at me, look at me, I’m naked.” Sure enough, there she is, almost fully nude but covered head to toe in blood. One thing is for certain, she is leaning into all of the rumors about sacrifices and Illuminati dealings. Doja has never shied away from it, but she has used it to her full advantage in the video. This is all while she is ripping her haters to shreds with her lyrics. Stylistically, it may not be as big of a jump as some wanted from Doja, but it wouldn’t be far off to say this is her best work yet.
Doja Cat has been teasing new music for what feels like decades at this point. Finally, after much anticipation, Doja Cat has released new music. The release date was confirmed earlier this week by her Twitter account. She shared the cover art, featuring a messy, blood-splattered triangle. Of course, this sparked various interpretations from fans. Doja also announced that the single would be released on June 16. This generated even more excitement among her fanbase.
Fans have been speculating about the nature of this project. Theories have ranged from tame to extreme. Some thought it would be Doja Cat’s first single from her upcoming album. Others too hoped for a surprise full album release. The leak of a pre-save link for the single further fueled speculation. It suggested that Doja Cat and her team were not quite ready to kickstart the promotional campaign. Hopefully, this announcement was a deliberate piece of the puzzle rather than a rushed attempt to salvage the situation caused by technical issues. Now, we know for certain that it is simply a single release.
Doja Wants Attention, But The Right Kind
For fans that thought Doja Cat’s feature on SZA’s “Kill Bill” was a sign of the sound to come can celebrate. They were certainly correct. However, it is not quite as much of a switch up from previous material as it may have seemed. Doja herself has been posting about how different the music is. As such, one couldn’t be blamed for thinking it would be something completely out of left field. While the new single is different, it certainly still feels very much like Doja Cat.
“Attention” is a sleek, sexy, dreamy single about being in the public eye. Doja Cat addresses everything that she has been dealing with for the last year or so. She speaks on the attention she receives and how people don’t really care about the music. This has been a major complaint from the artist during her many online rants in recent months. However, if that is what inspired the new direction, perhaps more people should make Doja angry. She certainly shines on the new single. Her flow is heavenly as she weaves syllables in and out of the sampled drums and dreamy harps. “Now I feel like I can see you b*tches is depressed,” Doja raps. “I am not afraid to finally say sh*t with my chest.”
Quotable Lyrics:
(Love me) It needs, it seeks affection (So sweet) Hungry, it fiends, attention (Hungry) It needs, it seeks affection (Baby) Hungry, it fiends
Doja Cat is back. The mercurial artist announced the release date for her return single “Attention” earlier this week after what appeared to be a mix-up with the pre-save link. This came after several months in which the mischievous rapper/singer appeared to waver on her upcoming fourth album’s title, genre, and even seemingly whether she wanted to even continue making music. She went through a half-dozen extreme makeovers — some temporary, others more permanent — and trolled her fans.
And yet, all those changes are actually true to Doja Cat’s character. She has always cycled through aesthetics, personalities, and sounds throughout her career; that she continues to do so just proves that she remains true to herself, despite fans’ concerns that she “switched up.” For Doja, switching up is core to the persona that she’s cultivated from the very beginning. With a new album on the way, no one knows what to expect — not even, it seems, Doja herself — but considering how things have been going so far, that’s probably a very good thing anyway.
From the beginning, Doja Cat has demonstrated a chameleonlike ability to transform to suit either the needs of the song she’s making or her own, often esoteric whims. Take her breakout song, “Mooo!” for instance. Doja had already been signed and releasing music for some years before the jokey track skyrocketed her to national notoriety. But “Mooo!” was obviously a huge departure from the spacey, bohemian vibe of “So High,” released three years before, or the lighthearted, poppy sensibility of the cunnilingus anthem “Go To Town” from the year before.
Instead, “Mooo!” was Doja at her goofiest; in the homemade video, she morphed into an anime cowgirl, showing that she didn’t take herself too seriously and wasn’t exactly married to either image of herself as an incense-burning hippie or a latex-clad pop vixen. And when the backlash against “Mooo!” from hip-hop traditionalists grew from a dull roar to a loud insistence that the accomplished but relatively unknown performer didn’t have anything else to offer, she transformed again.
On Doja’s next album Hot Pink, she embraced a truly bewildering variety of both genres and looks, while also insisting that she was taking music more seriously. That promise paid off with the embrace of a pop-punk aesthetic in the video for “Bottom Bitch” and couture looks in the one for “Rules.” Meanwhile, Doja’s musical experimentation broadened, from the glitchy techno of “Addiction” to the rhythm-n-bass of “Like That” featuring Gucci Mane to the nu-disco of “Say So,” Doja’s first-ever No. 1 hit single.
With the onset of the pandemic and the shutdown of live entertainment, Doja showcased her gift for metamorphosis with a string of live performances of her smash, reimagining “Say So” as a heavy metal rocker and an orchestral ballad. She attributes this to her boredom with performing the same song over and over again in mostly empty rooms, but where many stars would get by with adding a live band and reshuffling some choreography, Doja let her imagination run wild.
Since then, we’ve seen a lot more examples of Doja Cat’s penchant for reinvention throughout the rollout and tour for her third album Planet Her, and in the run-up to her next album. At first, she proclaimed it would be a double album, with one half entirely produced by 9th Wonder. Then, it was just one album, leaning more heavily into the hip-hop proclivities she gleaned from coming up in LA’s Project Blowed-inspired underground rap scene.
She changed the speculative title of her album from Hellmouth to Scarlet (at least, that’s what fans believe it’ll be called after some cryptic social media posts from Doja), implying a rebellion against traditional femininity either way. The term “Hellmouth” comes from the Buffy The Vampire Slayer franchise, which satirized horror conventions positioning women as frail victims or traumatized final girls with its high-indestructible, valley girl vampire killing machine.
And “scarlet woman” is a term that has long been bandied by the patriarchy to slander women who enjoy their sexual freedoms. It also evokes blood, like the cover art for “Attention” — a fluid whose association with women has always been one known to make men feel a little squeamish. Those wimps. So, it looks like Doja Cat is once again aiming to mutate into a new form, the consummate shapeshifter. This time, though, her new guise, whatever it is, will be for her and not for us. Even so, everybody wins.
Doja Cat is ready to bring fans into her new era. Hitting Twitter, Doja Cat announced her new single “Attention” for this Friday.
Doja Cat shared the cover art on Twitter, noting it’s a placeholder for the official release. In a follow-up message, Doja Cat dropped a trailer for the single’s music video on Twitter.
Fans believe “Attention” will be the introduction to the rapper and pop star’s fourth studio album.
Doja Cat fans are thirsty for new music, which is arriving soon. Today (June 14), she finally gave fans a taste of what to expect from her impending new era.
Her new single, “Attention,” drops this Friday, and is believed to be the lead single from her upcoming fourth album. In a clip shared on social media, Doja is seen arriving to a red carpet, which is filled with fans and photographers. She is seen sporting a shorter hairdo, which she began rocking last summer, and it looks like she will maintain this aesthetic over the course of the album cycle.
Though a snippet of new music can be heard for only a few seconds, it sounds like Doja may be taking on a more rock-influenced sound. Over rattling percussion, Doja raps “Look at me, look at me / You lookin’?”
Doja has been teasing the follow-up to Planet Her for the past few months now, but it’s not clear what the sound will consist of. She’s previously suggested that her fourth album will have a punk sound, as well as a pure rap sound, and even an EDM sound, so it could go in any direction at this point.
You can check out the “Attention” teaser clip above.
After weeks of constant talks about Doja Cat’s forthcoming album, the project’s release just may be on the horizon. Last night, the Grammy Award-winning musician’s record label mistakenly spilled the beans about Doja’s lead single. Although the entertainer has walked back the title of the project’s title and its classified genre, based on the marketing error, fans learned the song’s name and release date.
So, what is Doja Cat’s new single’s official release date? After her record company deactivated the rapper’s pre-save link, Doja Cat took to Twitter to share the track’s cover art. The artwork was captioned, “6.16.23 [blood drop emoji],” essentially confirming the label’s initial campaign blast.
When she first shared that a new album was in the works during interviews, her sonic influences changed from rave-influenced, rap, R&B, punk, to simply not pop. At the time the only concrete thing about the album was its title, Hellmouth, but Doja Cat later walked that back, saying, “The whole album is no longer rap yall its rock/spoken word, and the album title is not Hellmouth anymore.” The musician later sarcastically announced it would be called Moist Holes.
Outside of Doja sharing the single’s cover art and pending release date, nothing further is known about the single at this time.
A day after the pre-save link for Doja Cat’s new single “Attention” was apparently leaked early, Doja has shared the official artwork for the single (or possibly even her album, rumored to be titled Scarlet) herself. On both Instagram and Twitter, Doja posted the artwork, which features a triangular shape drawn in red ink, evoking the “scarlet” theme and even suggesting — as some fans noted — blood. Considering Doja’s proclivity for provocation, all those associations are likely intentional. Accompanying the cover art is the date 6/16/23, this Friday, so we won’t have long to wait.
The rollout for Doja’s fourth album has been fraught with chaotic energy — something Doja credited to her ADHD. At one point, she insisted that the album was called Hellmouth but since then, she’s claimed that she has changed the title multiple times. Last year, she stated that the album would lean more into rap than her previous efforts, but just months later, she had changed her mind, saying it would be an R&B album instead.
Then, early this year, she said the album would be more punk-oriented before flip-flopping on Twitter over whether to quit music altogether. Now, it looks like this wild ride is nearing its destination and Doja’s next album — whatever it’s called and however it sounds — will be out sooner rather than later.
