Snoop Dogg Net Worth 2023: What Is The Megastar Worth?

As of April 2023, Snoop Dogg’s net worth is approximately $150 million. Don’t let Snoop Dogg’s melancholy and comical personality fool you. The California-born rapper achieved his worldwide success through meticulous hard work and persistence. A true OG with well-documented ties to the streets, he experienced plenty of run-ins with the law in his early years. His drug charges would lead to repeated stints in prison, where Snoop Dogg began to make music as a way to cope with his chaotic childhood. Over time, he would morph himself into one of hip-hop’s most reputable MCs and businessmen.

Dr. Dre And Snoop Dogg Formed A Power Duo

Snoop Dogg began building his net worth when he and Dr. Dre began working on his debut album.
(Photo by Jeff Kravitz/FilmMagic/Getty Images)

Snoop Dogg proved himself just as much an intelligent businessman as he was a rapper. He utilized his coolheaded image to garner a worldwide fanbase, diving into industries that aligned well with his persona. However, it was his debut solo album, Doggystyle, produced by Dr. Dre in 1993, that established his persona. The project would catapult up to the Number 1 spot on the Billboard 200 with nearly 807,000 copies in its first week, largely propelled by iconic singles such as “Who Am I (What’s My Name)?” and “Gin and Juice.” The album is currently 4x platinum.

Snoop would continue to build off of his debut project. Three years later, he released The Doggfather, which also debuted at #1 on the Billboard 200 with nearly half of the number of units sold compared to Doggystyle. While the record wasn’t quite as well-received as his debut, he still solidified himself as more than a one-album wonder. Throughout his career, Snoop Dogg would continue to dive into a variety of sonic palettes. For example, he released Reincarnated, a focused detour into reggae, a year after traveling to Jamaica. 2015’s Bush saw him fully dive into the funk and R&B aesthetic of Los Angeles with Pharrell at the helm of production. While Snoop Dogg has made money in a variety of different fields, royalties from his music career remain as his primary source of net worth.

Snoop Dogg net worth impacted by legal set backs.
(POO/AFP via Getty Images)

Snoop Dogg’s rise to a $150 million net worth wasn’t linear. Even as his music career skyrocketed, he continued to have run-ins with the law. In 1993, he plead guilty to possession of a lethal weapon. This would preface a significant legal battle that took place in 1996, in which he was accused of partaking in a drive-by shooting of a gang member in Los Angeles. Snoop’s bodyguard, McKinley Lee, fired the shot that killed Philip Woldemariam. Snoop Dogg and Mckinley Lee (nicknamed Malik) were acquitted of all charges during the trial. The overarching belief was that Lee shooting Woldemariam was an act of self-defense, as Woldemariam was going for a gun in his waistband.

After the trial, a relieved Snoop Dogg stated, “They made the right decision, you know what I’m saying? This has been an ordeal that has affected our lives for the past 2 1/2 years. I was just trying to figure out if I was gonna be here to raise my son.” Stephen Erlewine of AllMusic stated that after the release of The Doggfather, Snoop began “moving away from his gangsta roots toward a calmer lyrical aesthetic.” His eventual departure from the streets would see him fulfill his potential as a businessman.

He’s Become An Engaging Film Personality

Snoop Dogg filmography contributes to his net worth.
(Photo by Courtesy Columbia Pictures/Getty Images)

Re-directing his energy toward business ventures, Snoop Dogg has become a culturally camouflaged icon. He’s joking about a horse Crip walking with Kevin Hart on NBC and headlining Corona commercials. While diving into a variety of entertainment arenas can be a risk to an MC’s cohesive image, this certainly wasn’t the case for Snoop Dogg. According to the New York Times, he only has one criterion when starting a business: “It’s got to be fun. And it’s going to make funds. So long as the word ‘fun’ is involved, it’s cool.”

Snoop Dogg’s wholesome image has aligned with kids’ audiences, enabling him to appear in shows such as The SpongeBob Movie: Sponge On The Run. He even launched his own kid show, Doggyland, equipped with family-friendly nurseries. Snoop’s also appeared in a number of television shows and films, such as Bones and Half Baked. Everywhere he goes, there’s a demand to get him in front of a camera no matter who the audience is. He began to catch onto this after working with Master P at No Limit Records. Snoop stated, “He taught me how to be a better businessman, how to be more than just a rapper, but to be about my business.”

Snoop Dogg’s Endorsement Deals

Snoop Dogg net worth comes from tech industry endeavours.
(Photo by Steve Jennings/Getty Images for TechCrunch)

Outside of acting in films, he’s also appeared in a wide range of commercials as a part of endorsement deals. Most recently, he starred in Skechers’ Superbowl commercial, alongside Martha Stewart. Recently, he also collaborated with The Nelk Boys to create a Happy Dad x Death Row Records hard seltzer. The move has generated some controversy, as the product is a direct competitor to Corona’s hard seltzer. Snoop Dogg is well-known as an endorser for Corona, where he’s appeared in a variety of hit advertisements. Later on in his career, endorsement deals have become one of Snoop’s highest sources of income.

He’s Leveraged His Image Into Cannabis Industry Success

Snoop Dogg's weed brand helped build his net worth.
(Photo by Seth McConnell/The Denver Post via Getty Images)

The most well-known of these organizations is Leafs By Snoop, his own cannabis product line. Launched in 2015 in Denver, Colorado, the product line contains various strains of Indica, Sativa, and Hybrid. Snoop stated, “As a long-time connoisseur and cannabis expert, I knew it was time to give my people what they wanted – something they can trust.” The initiative became an instant success in the area, leading to an expansion in different legal states, as well as a partnership with Canadian weed producer Canopy Growth.

Along with spearheading his direct cannabis product line, Snoop also started a cannabis-themed media platform called Merry Jane. The purpose of the platform is to spread awareness and continue the conversation surrounding cannabis use. This is primarily done through videos and editorials on its website and social media platforms. From appearing on podcasts to selling products, his image surrounding marijuana is one of his primary sources of income aside from music.

Snoop Dogg’s Philanthropic Efforts

Snoop Dogg net worth also comes from philathropic efforts.
(Photo by Robert Gauthier/Los Angeles Times via Getty Images)

Outside of his lucrative business ventures, Snoop Dogg has done plenty to give back to his community. He’s emphasized the importance of laying out a better path for the next generation. He currently coaches a Youth Football League in Long Beach, with an overarching message to develop leadership and team-building qualities in kids. In addition, he’s donated to charities such as the Save a Life Foundation and The Healing Circle. Certain reports claim that Snoop Dogg donated an estimated $100M over the course of his career.

Snoop Dogg Recently Purchased Death Row Records

Snoop dogg net worth includes his stake in Death Row.
(Photo by Simone Joyner/Getty Images)

Back in February of 2022, Snoop Dogg officially became in charge at Death Row Records. The move was a sentimental one, as Snoop started his career at the label with the release of Doggystyle. In an official statement, Snoop said, “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”

Conclusion/TLDR

From heavily diving into the NFT game to driving around in a golf cart for a Chrysler ad, Snoop Dogg has proved over the course of his career that there isn’t a business venture he won’t take on. Often viewed as nothing more than a melancholic cannabis smoker who just happened to become successful, he’s gained a reputation within the industry as a reliable hard worker. Now 51 years old, it still feels like Snoop is only just getting started.

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Suge Knight Alleges Snoop Dogg Obtained Death Row Records By Fraud

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Last year, West Coast rap icon Snoop Dogg announced that he was the new owner of the legendary, yet infamous Death Row Records, however, the label’s former owner Suge Knight says that :”Tha Row” has fraudulently fallen into the hands of the Doggfather.

In February, Snoop acquired the imprint through MNRK Music Group (formerly eOne Music), but in an exclusive interview with TMZ, Knight claims that the deal was totally illegal.

In an interview given from a California State Penitentiary where he is serving 28 years for manslaughter, Suge says the original owner and proprietor of Death Row Records Michael “Harry-O” Harris committed bankruptcy fraud to get the company from him.

Suge contends that Snoop was only able to acquire the label because it was forfeited when a lawyer failed to attend a court proceeding, prompting a default judgement that transferred it into the possession of MNRK in 2013.

Knight doubts the legitimacy of the deal, saying, “First of all, you gotta look at it like this: I am Death Row. So I’m quite sure when it’s said and done, [2Pac’s] All Eyez On Me and Makaveli will definitely come back to me, and the rest of the stuff.”

He added, “But one problem with that is: Snoop has a partner, which is Michael Harris. They committed fraud, they bankruptcy fraud. I didn’t lose my company by doing anything wrong; they went in and the lawyer didn’t show up, and they got a default judgement. I settled the judgement. They turned around and said I didn’t settle the judgement. But they committed bankruptcy fraud which we just found out for sure last week. When they filed for bankruptcy in ’95, they said it didn’t have anything to do with Death Row.”

Check out Suge’s jailhouse interview HERE

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Suge Knight Implies Fraud In Snoop Dogg’s Acquisition Of Death Row Records

Former CEO of Death Row Records, Suge Knight, has made headlines claiming that Snoop Dogg’s label purchase may have been fraudulent. Knight’s allegations come amid a long-standing feud, raising questions about the transaction’s legitimacy. Suge Knight, the former CEO of Death Row Records, has cast doubt on the legitimacy of the label’s sale to Snoop […]

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[WATCH] Tupac Discussed Plans To “Move Away From Music” In Rare ET Interview Months Before Murder

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A previously unseen interview with the late Tupac Shakur was released yesterday(April 23) where the pop culture icon talked into his plans to “move away from music.”

Entertainment Tonight shared the otherwise unseen footage as FX’s Dear Mama docuseries premiered this weekend, which explores the relationship the late rapper/actor had with his mother, Afeni Shakur.

Talking to ET about Gridlock’d, the first posthumous silver screen release after his untimely death, ‘Pac delved into putting more time into acting and his movie career, while putting music to the side in order to focus more on his desired craft.

“I just want to push the envelope and work, work, work,” he implored. “I want to move further away from the music and start wading myself into the acting more.”

Shakur also spoke about All Eyez On Me, his first album on Death Row Records after his unexpected release from a New York State Correctional Facility and the last album put out beofre he was killed, which he says was fueled by emotions.

“The album that’s out now is just my emotions, it’s emotional, but it’s not thought-provoking,” he said. “So I want to do some thought-provoking work with my music, and I can do that if I’m working in the films because I grow and learn more things and have more to talk about.”

See clips of the interview above.

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Suge Knight: Pac, Snoop Had “No Trouble” In Death Row

Suge Knight is dropping some new information about Death Row Records. The hip-hop tycoon had a conversation with TMZ on Wednesday (April 19) while preparing for the upcoming series on BLK Prime that documents his life and professional journey. In the interview, Suge discussed the environment at Death Row. He acknowledges that it was as brutal as it was portrayed. However, he also mentions that both Pac and Snoop were accustomed to it. Still, it would be fair to say Snoop probably wouldn’t agree. In an interview, Snoop revealed how he felt about everything that went down at Death Row. “N*ggas broke my spirit. Thet broke me, man. They broke my spirit. Look, Doggystyle, workin’ on Doggfather, win my murder case, Dre leaves,” Snoop said. “Tupac get killed, Suge going to jail, Death Row want to kill me. That’s all in the same year.” Sounds like a pretty tumultuous relationship.

Death Row Records was a prominent record label founded in 1991 by Suge, Dr. Dre, and The D.O.C. It was known for their focus on West Coast hip-hop. Death Row signed some of the biggest names in the genre, including Dr. Dre, Snoop Dogg, and Tupac Shakur. The label gained a reputation for its aggressive and often controversial lyrics. Furthermore, many of its artists had a strong association with violence. Despite its success in the 1990s, the label faced financial and legal troubles, including the imprisonment of Suge Knight and the death of Tupac Shakur. In 2006, a bankruptcy trustee acquired Death Row Records. This effectively ended its run as a major player in the hip-hop industry. However, Snoop Dogg bought the label recently. It was a move that was praised by many.

Suge Says Death Row’s Toxic Environment Was “Like Sports”

Suge Knight had a lot to say about the work environment at Death Row Records in a new interview. “It is true that stuff was aggressive at Death Row,” he said. “But you had your choices. If you wanna be the best, and be a man and do how you wanna do it – do it. Be about your music, be about your lyrics. You know, everybody understood that. So when it came to ‘Pac, I think ‘Pac understood it more than anybody in the world.” Suge went on to say that Snoop understood how things worked as well. “But at the same time, you can’t take nothing from Snoop either because I knew I could get Snoop to come to New York with me and promote Death Row faster than anybody else would.”

Suge went on to describe specifically what the environment at Death Row was like, comparing it to sports. He said that he made sure it was very competitive. “…If you hear any of the albums I did, they was always competitive. It was competition. Because if a person didn’t have a good verse, somebody else had a better verse,” Suge explained. “Just like sports! We didn’t live in church. We not in heaven, you know? That’s like if you in the jungle, you gotta survive! I named my label Death Row Records.” What do you think about Suge’s explanation for Death Row’s environment? Let us know in the comments!

Keefe D: Eazy-E Offered Spot At Death Row Records Before Dre

Keefe D has dropped some interesting facts about the early days of Death Row Records in a new interview with VladTV. In the early-to-mid 90s, it was practically impossible to ignore the label. It gave birth to some of the most legendary artists in the hip-hop genre. In the 30-plus years since its founding, Death Row has gone through plenty of ups and downs. After quite a bit of stagnation, it was recently acquired by Snoop Dogg, who released his debut album on the label. At this point in the game, you might think there is nothing left to learn about Death Row’s history. However, in his new interview, Keefe D proved that there’s probably a lot we still don’t know.

Duane Davis, AKA Keefe D, is a former prominent member of the South Side Compton Crips. He was a childhood friend of Eazy-E and was present for or involved with many of the events surrounding the founding of Death Row Records. Keefe was also allegedly connected to the murder of Tupac. In fact, he was behind the claims that Diddy placed a $1 million hit on the late Shakur. Whether or not there is any truth to that claim is still unclear. Still, Keefe seems to have plenty left to say about Death Row. This time, he’s opening up about the founding of the label and how Dr. Dre wasn’t actually the first choice.

Keefe D’s Involvement With Death Row

While speaking to VladTV, Keefe revealed that Death Row Records wanted Eazy-E to join before they approached Dr. Dre. He says that his friend was in prison with Death Row co-founder, Michael Harris. Through this friend, Harris asked Keefe to set up a call with Eazy. The late rapper was not too keen to do business with people behind bars, though. After the call, Eazy apparently showed up at Keefe’s house in person to talk. “Once the phone call went dead, Eazy showed up to my house 30 minutes later,” Keefe recalled, “He like, ‘Dude, them dudes in jail and I’m already established.”

The former gangster says that Harris called Dr. Dre the next day, and he accepted. The acquisition wasn’t quite so simple, as the NWA member was actually signed to Eazy-E’s label at the time. For many years, it’s been said that Suge Knight had to strongarm Eazy to get him to release Dre from his contract. According to Keefe, the truth is a lot less interesting. For the early contract termination, Eazy was allegedly paid $200,000. Once Dre was free of his contract, he joined Death Row, and the rest is history. What do you think Death Row would have been like if Eazy had said yes? Let us know in the comments!

Daz Dillinger Claimed He ‘Strong-Armed’ Suge Knight Over $2.5 Million While High On Shrooms

Death Row Records founder and former CEO Suge Knight was notorious for some of his more outlandish business practices. The story of Suge having his bodyguards dangle Vanilla Ice over a balcony is legendary, but as it turns out, the rappers on the label were just as prone to outbursts of unusual behavior when it came to getting money.

Daz Dillinger, The Long Beach rapper who was signed to the label from 1992 to 2000, recounted the extreme lengths to which he went to get Knight to pay up on a debt on the Home Grown Radio podcast. After producing the song “Just Doggin’” by Tha Dogg Pound from the Sunset Park soundtrack in 1996, Daz said he hadn’t been paid and had to “strong-arm” his label’s CEO to get the money.

“We went up there to get that money and they was playing with the money,” recalled. “Suge walked into the office and the way his eyes were looking, he was gon’ do something to me.” Fortunately, he says, he had two things on his side: 1, he was armed with “one of those big, long Diesel screwdrivers,” and 2, he and bandmate Kurupt were high on shrooms, and thus, feeling fearless of the usually menacing Suge.

“So he put his arm around me and I put my arms around him, like this [and said] ‘I’m gonna stick you,’” Daz said. “He’s like, ‘Hold on, Daz. Let’s go in the office.’ And I walked out of there with $2.5 [million].” Daz said that the check also helped him get out of a traffic stop when he got out of a ticket for driving without a license and a misdemeanor for possession of marijuana (this was 1997, before weed was legalized in California). The check apparently convinced the officer that Daz was too important to make the bust for minor offenses worth the trouble.

You can watch the full interview above.

[WATCH] Daz Dillinger Says He Had To “Strongarm” Suge Knight To Get $2.3M Check

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West Coast producer and legendary Dogg Pound member Daz Dillinger spoke candidly during an interview for Homegrown Radio when Daz claimed that he once had to “strong arm” former Death Row Records CEO Suge Knight for millions of dollars that he was owed for royalties.

At the 1:12:38 mark, Daz was asked what was the largest royalty check he’s ever received and he almost immediately replied, “like $2.3 [million], from Suge Knight.” He went on to say how he had to “strongarm” employees in the office including Knight, citing that he did all of this with a long screwdriver while high on mushrooms.

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