Dave Free

Kendrick Lamar’s new song “Not Like Us” has upended the hip-hop landscape, and such a seismic single warrants an equally world-shaking music video. That’s what K. Dot provided with the supporting visual for “Not Like Us,” a four-minute celebration of not just his victory over one of the biggest stars on the planet, but also of his city, Compton, and LA culture in general.

Those elements often appear in Kendrick’s videography, which spans far longer than the obvious decade or so since he became a Grammy-winning, Fox News-terrifying, esoteric yet somehow ubiquitous fixture of pop culture. The following list was debated, discussed, and even outright dissed by my colleague Wongo and I (with our long-suffering editor, Phil, playing referee) until we got to his best — both in their visual representation of K Dot’s messaging and for their dynamic and memorable imagery.

Disclaimer: We left “The Heart Part 5” off this list over its use of deepfake AI — contrived and problematic technology on its own — that we believe aged poorly in hindsight.

12. “Michael Jordan”

The song that put Kendrick Lamar on the map in the city of LA. If the unofficial through-line of this list is how deeply Kendrick connects to his city through his visuals, this is where that line begins. It may not be as visually striking as other clips on this list, but it is likely one of the most thematically impactful — look no further than the fact that the then-relatively unknown Kendrick, considered something of a sidekick at the time to TDE’s “real” star, Jay Rock, shut down the 110 Freeway in Downtown Los Angeles to shoot much of this video. For non-Angelenos, this is vaguely akin to choking off the superior vena cava of the human heart. For a less heady comparison, consider this: The only other times this is done is to film major Hollywood productions like San Andreas and La La Land, or for major protests like the ones against police brutality in 2020 and advocation for a Gaza ceasefire. Basically, Kendrick was saying, “I AM LA. I am bigger than Hollywood. I am a world-changing event.” He wasn’t wrong. — Aaron Williams

11. “The Hillbillies” w/ Baby Keem

Though “Family Ties” launched it, “The Hillbillies” solidified the pgLang era of Kendrick Lamar and Baby Keem’s careers. Released without much warning, the vlog-style Neal Farmer-directed video captures the true laid-back personas of both Lamar and Keem. Between time in London and Los Angeles (where Tyler The Creator joins them), Lamar and Keem do everything from dance outside a private jet, prance through a shopping mall, flex clothes and jewels, play video games, help Tyler tease news about Camp Flag Gnaw Carnival at Dodger Stadium, and more. Quirky camera tricks and numerous meme-worthy moments from Lamar and Keem add to the carefree and fun energy that the duo brings to the video, a rarity for the former when it comes to his visuals. — Wongo Okon

10. “B*tch, Don’t Kill My Vibe”

An early standout from Kendrick’s catalog, the video for “Bitch, Don’t Kill My Vibe” lays much of the groundwork for what will become recurring motifs throughout his videography: Striking, spiritualistic imagery (a funeral in a well-appointed church, with mourners dressed in white-on-white rather than the traditional black), an unexpected cameo from a Los Angeles legend (in this case, standup comic Mike Epps, who baptizes Kendrick in a “pool full a liquor,” a callback to another Good Kid, M.A.A.D single, “Swimming Pools”), and the abiding contrast/coexistence of communal celebration and solo introspection. A bonus highlight: The very 2010s unsubtle product placement shot, which scans as one of K. Dot’s most “here, damn” concessions to commercialism in a career full of them. — A.W.

9. “Element”

Kendrick Lamar’s promise to “make it look sexy” if he ever had to “slap a p*ssy ass n****” on “Element” hits a lot differently in the wake of his beef with Drake. Prophetic foreshadowing aside, “Element” is a prime example of the persona Lamar carries today: impenetrable, undefeatable, and unconquerable. Its visual, directed by Jonas Lindstroem & The Little Homies, captures Lamar in militant form. Nearly every time Lamar appears in the video, he is either standing above us or surrounded by a crew of supporters who are all on standby for a brutal fight. For three-and-a-half minutes, Lamar, bloody white t-shirt and all, embraces the boogeyman characteristic in a fine display of kingship in the rap game that resonates more than ever today. — W.O.

8. “These Walls” Feat. Bilal, Anna Wise & Thundercat

“It was Kendrick! Yeah, Kendrick Lamar!” Corey Holcomb proclaims this in the opening scene of the “These Walls” video which is actually titled “Behind The Walls: A Black Comedy.” The video, directed by Colin Tilley and The Little Homies, lives up to that title as we’re invited into a house party complete with drinking, drugs, fights, and loud music. In this one, Lamar doesn’t even rap the Grammy-winning song’s words until the very end. Instead, he enjoys a dance with a woman against a wall before breaking through it and falling into another room, all to continue the fun in another room. He also teams up with an overzealous Terry Crews to perform the Hit The Quan dance at a talent show. The colorful visual continues with a shift back to the party where Holcomb arrives to see Lamar with his lady, something that doesn’t entirely mind as he finds two for himself. The fun is short-lived for Holcomb who gets hauled away by two cops after he crashed into a police cruiser as he parked before entering the party. Comedic angle aside, the video, true to the song’s message, is a true visual representation of what occurs within the walls of the mind and a home as men like Kendrick and Holcomb aspire to explore the walls of a woman. — W.O.

7. “Loyalty” Feat. Rihanna

“Loyalty,” Kendrick Lamar and Rihanna’s first-ever collaboration, is a standout on DAMN. for many reasons, one being the perilous visual the song received. For four minutes, Lamar and Rihanna flirt with many of life’s harmful dangers to prove that their love and loyalty to each other are unmatched. Rihanna taunts a man by spitting her gum on him, and when he angrily approaches her, Lamar is there to knock him out. He later dangles Rihanna off the roof of a building before they both lay on its edge as if they’re on ground level and not hundreds of feet in the air. The “Loyalty” visual ends with Lamar and Rihanna absorbing the blow of a tractor-trailer crashing into their car as Lamar does donuts in the middle of an intersection. — W.O.

6. “Count Me Out”

Though Kendrick Lamar’s video for “Count Me Out” isn’t as eventful as the other standout visuals in his videography, it excels by capturing the mindset that created< em>Mr. Morale & The Big Steppers. The visual begins with a conversation with his therapist, played by Oscar award-winning actress Helen Mirren, where the two laugh about Lamar stealing a woman’s parking spot and delve into a more serious discussion about his self-doubts. The Dave Free and Kendrick Lamar-directed video then splits into three screens with a visual of Lamar rapping the first verse of “Count Me Out,” another of Mirren listening intently, and a third that pairs images of pain, anger, fear, joy, strife, contention, and more to Lamar’s words. — W.O.

5. “N95”

“N95” is hands-down the best video to come down from the Mr. Morale & The Big Steppers era for a multitude of reasons. It succinctly captures the erratic and chaotic atmosphere of the song and the album as a whole. Want to see and hear where Kendrick’s head was in 2022? Look no further than the “N95” video. Furthermore, from a more general standpoint, it’s just a sick visual. It juxtaposes itself over and over again in just seconds, going from Kendrick in full sprint as he evades an angry mob to watching the rapper gracefully scales down steps by a waterfall. He sits in peace and reads a pgLang magazine before a car tumbles by a clears out chairs just a few away from the one he sits in. Add in shots of Lamar doing burpees, floating over the ocean in a Christ-like position, hitting donuts in a car with Baby Keem, and more, and you have a visual worthy of a top-five slot in Lamar’s career. — W.O.

4. “Alright”

Arguably the best of Kendrick Lamar’s videos, “Alright” earns its place thanks in part to bearing the hallmarks of Kendrick’s videos — community, camaraderie, visual metaphors for resilience — and throwing in one of the best-sounding unreleased songs of Kendrick’s entire catalog. It’s still the only place to hear this song, which by itself should be enough of a recommendation for this video, but just for the sake of argument, “Alright” is also the recipient of the 2016 Grammy Awards for Best Rap Performance and Best Rap Song and was nominated for that year’s MTV Video Music Award for Video of the Year. — A.W.

3. “Not Like Us”

This is why we’re here, people. A visual representation of Los Angeles culture, of Kendrick’s rap dominance, of his hometown hero status, the video also doubles as a bit of a wake for that poor OVO owl. From smashing an owl piñata to putting a live owl inside a cage, the video reflects the song’s primary goal of burying Kendrick’s longtime foe Drake, while at the same time, uses the controversy as an opportunity to highlight K Dot’s hometown, from the Tommy The Clown and DeMar DeRozan cameos to its raucous, impromptu community gathering at Compton City Hall. — A.W.

2. “DNA”

The best videos in Kendrick Lamar’s career came from his DAMN. era. Look no further than the “DNA” visual for proof of this. Don Cheadle stars as an interrogator ready to give Lamar a lie detector test when he is shocked into the same rhythm as the rapper, rapping the lyrics of “DNA” as if they both wrote the song from the same experience of anger and struggle. The moment takes a mental toll on both men, but Lamar reigns supreme as Cheadle succumbs to Lamar and lets him go before falling to his knees in defeat. For the rest of the “DNA” video, we watch an erratic Lamar shoot dice with friends, recount past events, show off his Grammys, and more all while a group of girls drive a car recklessly through city streets – a conclusion that pairs perfectly with the song’s chaotic second half. — W.O.

1. “Humble”

“Humble” was the first single from Kendrick’s Pulitzer Prize-winning 2017 album, DAMN., and its release heralded the largest leap the Compton artist had taken in public awareness in his career. It was his first solo No. 1 on the Hot 100, and it won Grammys for Best Rap Performance, Best Rap Song, and most relevant here, Best Music Video. The video is another Dave Free masterwork, incorporating more of the religious iconography that Kendrick has grappled with throughout his career, borrowing as much from the distinctive visual style of Hype Williams as from Leonardo da Vinci, whose “Last Supper” plays centerpiece to the point Kendrick makes lyrically on “Humble.” To this day, it is still the most-viewed video on his YouTube channel. — A.W.