In honor of 4/20, Atlanta rapper Gunna is launching his first cannabis company WUNNALAND. The rapper posted to Instagram yesterday advertising his company. Today Gunna is launching his first cannabis company “WUNNALAND” just in time for the cannabis industry’s annual celebration of 4/20. In an Instagram post the “Pushin P” rapper advertises the address of […]
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I don’t know if you’ve noticed yet, but it’s April 20, and I’m sure you know what that means (although what with the traditional festivities endorsed for this unofficial holiday, you’d be forgiven for not knowing what day it is anymore). So it’s only right that for this week’s Tiny Desk Concert debut, NPR has tapped one of hip-hop’s patron saints of the devil’s lettuce, Curren$y, who stops by for an at-home set from a garage alongside one of his many, many cars (this one’s a lifted 1965 Chevy Impala).
Of course, with so much music in his rearview — over seventy projects and counting — the New Orleans native has plenty of product to pull from, opening the set with “Sixty-Seven Turbo Jet” from 2012’s Cigarette Boats with Harry Fraud. Then, it’s “Address” and “Breakfast” from 2010’s Pilot Talk, “Airborne Aquarium” from Pilot Talk II, and finally, “Mary” from 2013’s New Jet City. It’s kind of mind-boggling to think he could have done a ninety-minute set without crossing 2015.
Early in the set, he teases his band for not having their own 4/20-inspired products on them, although he allows that all three members of the trio need both hands to keep the music going.
4/20 is on the horizon and as you gear up with some great weed and good snacks to enjoy on the big day, don’t forget you’re going to need some content to watch while you relax and roll up. Enter Killer Mike’s new four-part docuseries, Tumbleweeds.
Made in collaboration with Weedmaps and premiering on Vice TV, Tumbleweeds finds Killer Mike exploring cannabis smoking hotspots like Las Vegas, San Francisco, New York, and Chicago and speaking with comedians, cannabis advocates, and business owners, and exploring dispensaries, clothing stores, restaurants, and whole neighborhoods to learn how cannabis positively shapes, affects, and builds community and inclusivity while exploring the impact and evolution of cannabis culture in America.
It’s a simple premise, but America has a long history of anti-cannabis (and frankly, racist) propaganda that has often positioned cannabis as something that outright destroys communities, so it’s dope (pun very much intended) to see Killer Mike and Weedmaps flip the script and modernize that conversation, bringing it to a more honest place in line with marijuana’s increasingly mainstream status.
Check out the exclusive trailer for Tumbleweeds above and be sure to catch the first two episodes (Las Vegas and San Francisco) on 4/20 on Vice TV and Vice TV streaming apps.
You can’t deny the genius of whoever came up with this idea.
According to reports across the cannabis industry, Mike Tyson’s canna-company, Tyson 2.0, is set to launch a new product called “Mike Bites”, which are THC-infused gummies that are shaped like a piece of an ear that’s been bitten off.
Of course, the product is derived from the infamous incident in which Tyson bit off Holyfield’s right ear in the third round after a head butt from Holyfield in the 1997 WBA rematch bout. Tyson would lose the fight by disqualification and his right to fight in the state of Nevada.
In 2022, Tyson’s cannabis company Tyson 2.0 distributes to over 100 California dispensaries and it is noted that the edibles are officially for sale in California.
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The world of rapper-owned weed brands features more smoke and mirrors than a Miami megaclub. While there are some bangers in the genre, most of these “brands” aren’t really brands at all. It’s far more common for a rapper to work with a preexisting company and drop a limited line of products or bag up some janky shit in mylar through a white-label grow operation, than it is for them to launch an autonomous cultivation project of their own. Half the time when you search for brands owned by rappers, the websites are defunct, the Instagrams don’t exist, and the products aren’t available. It’s as if, aside from the press release, a handful of blogs, and a lone lavish launch party, the brand ceases to exist at all.
Why?
Most rappers launch weed “brands” for clout rather than wanting to actually enter the cannabis space. And who could blame them? The weed industry is an expensive headache for entrepreneurs. It is ironic, though, because rappers are the celebrities most likely to be accepted by the discerning consumers of the cannabis community. Not only were they some of the earliest vocal proponents of cannabis in mainstream culture, but some famously sold weed prior to fame (and have served time for it).
If any genre of celebrity deserves to be in the weed space, it’s rappers. Period.
So today, we’re checking out some rapper-owned brands that actually exist and don’t totally suck (I don’t like them all, but none are fully trash). From the many rapper-weed collabs, we’ve chosen five strains to smoke, rank, and rant about from the floor of my living room. Sound fun? Let’s get stoned!
I attended the launch party for Saucey Extracts a few years ago. It was insane. At a Beverly Hills mansion, giant glass candy jars full of nugs dotted sprawling gardens to the pool. The weed literally overfloweth. I ran around with a celebrity stoner’s daughter stuffing branded tote bags to the brim with nugs. Jim Jones made an appearance. It was everything the launch party of a rapper weed brand should be. Wish I could say the same about the weed itself.
First of all, I always feel a little wary when an extracts brand launches flower, because that usually means they didn’t grow it themselves. White labeling is a huge issue in the cannabis community, a super common practice because the overhead of cultivation itself is so massive. Most brands, especially the big ones, don’t grow their own flower. That’s why they’re rich. It’s way cheaper not to. However, what you gain monetarily, you lose in quality.
For this test, I popped open the Supreme-esque plastic packaging of the China White pre-roll pack. Four joints of mechanically trimmed flower burst forth, smelling like hay. I took a dry hit, which is when you take a hit of an unlit joint to experience the flavor of the flower, known as the terpene profile. It was pretty mild, fruity, a little citrusy. Not mad at it, but it could have been more flavorful for sure.
I lit up. The flavor wasn’t bad. Delicate, citrusy, fruity, but overall pretty mids. I immediately felt upbeat, and definitely wanted to give them props for the integrity of the joint structure. These burned cleanly and evenly, not too tight or loose.
The high was upbeat, spacey, and a little trippy. I felt cerebrally invigorated while my body relaxed. Definitely a good daytime work weed, which is not usually the kind of flower that rapper brands deliver. A welcome change.
Bottom Line:
This weed is not bad, but it’s not great either. I think the price is a little high, but we love Jim Jones and will blindly support anything Dipset does.
Buy it here: $55 for a pack of 4 prerolls
Monogram is Jay Z’s weed brand. I’m not a huge fan of their sleekly packaged, overpriced mids. But some people seem to like them, so let’s check out their #3 strain.
The first red flag here is that this flower is 35% THC. Not only is that physically improbable, but it’s also just plain silly. No one needs that much THC, and when you get a number that high you are totally destroying the natural balance of the chemicals within the plant. I’ve always felt that this brand has a weird air of being out of touch due to the fact that Jay Z has never been part of the cannabis community. He doesn’t publicly smoke weed or advocate for its use prior to entering the legal space in the most corporate way possible. Maybe if he had, he’d know better than to jack his THC up that high.
Anyways, the flower looks pretty good. Chunky, green, orange with little violet leaves. It doesn’t really have much of a smell and seemed a little dried out, but often you can’t really blame the cultivator if the weed shows up a little dry — it’s often a distro issue.
Based on the THC percentage, I was afraid to smoke this at all and be rendered useless for the rest of the afternoon. But I took a bong rip anyway. For journalism!
The flavor wasn’t strong, but it wasn’t bad either. Fruity, a little floral, grape forward. Immediately my head became swimmy as I felt a wave of far too much THC sneak into my mind and crash over my eyes from behind. Relaxed, euphoric, the colors seemed brighter. It’s definitely very potent, but not a particularly nuanced high. That’s the problem with these absurdly high THC cultivars. They make you feel high on THC, but that’s about it.
Then, the stupor hit. Staring into the horizon beyond the window, limp, my mind moved slowly. Even in writing this single sentence, I drifted into a world unknown for about four minutes. Some people may like this kind of high, but it’s not for me, a high functioning, all-day stoner.
Bottom Line:
It’s not terrible, just overpriced and way too juiced up with THC.
Buy it here: $70 for 4 grams
I like Wiz Khalifa because he’s a fucking stoner. He’s so in the mix that it’s not uncommon to see him at weed parties around LA. Also, he has BDE, minds his business, and gets high on stage. Vibes.
Unlike most rapper weed I get sent, I was actually looking forward to trying Khalifa Kush because you can tell this man truly cares about flower. I imagined it would be good. And it was!
The dry hit was so impressive! Super mango diesel flavor, it had that kind of syrupy dry hit quality where you can taste that the terps and chemical compounds are alive on the plant matter. I lit it. There was a fantastic smell-to-flavor translation, which is another sign of good weed. It kind of had a fruity sage flavor that I was super into. Smooth smoke, great joint overall.
I was thinking there was not a lot of head change, and then BOOM BITCH that shit hit. And it hit hard. I got suuuuuuuper languid and dreamy feeling, and it made this difficult to write (again). This is high quality dreamy daytime weed — euphoric without being sleepy.
Bottom Line:
Perfect for taking the day off work to smoke weed in public like Wiz Khalifa.
Buy it here: $20 for 1 gram preroll
Plane Jane is a strain collab by Fiore and rapper Roy Woods. Fiore was started by the owners and head cultivators at Cookies (rapper Berner’s megabrand) and is the only Cookies micro-business. So this is actually a rapper weed squared strain collab. And a perfectly executed one at that.
I popped open the bag, and was punched in the face by gas, pine, and tropical fruit. Though I’m not usually the biggest fan of indoor flower, Fiore fucking crushes it everytime. Unbelievably pungent, soft nugs were easy to break apart, unlike those mechanically trimmed balls of THC everyone seems to be hawking these days. This flower was beautiful in every way… so I smoked it!
The flavor was as pungent as the smell, but less gassy, with more notes of pine and fruit. Immediately I felt focused, dreamy and upbeat. This is the kind of weed you can smoke to calm down and beat depression or anxiety when you still need to get shit done. It’s actually really nuanced and vibey. It has a holistic healing effect, tingly in the body and the spirit, and the mind.
Bottom Line:
Elevating and exciting, it’s not the kind of indoor that gets you dumb for 30 minutes then tired. This weed is vibrant and alive, and really, really good. Definitely worth a cop!
Buy it here: $42 per eighth
And now, the love letter begins. I have been a massive fan of Insane by Cypress Hill’s B-Real since I first tried their flower a year or two ago. This dude has been in the weed game forever and facilitated a lot of what we know as modern cannabis culture prior to entering the industry. He was on Hits from the Bong, bro! Idk if there is a higher stoner accolade than that.
I think this Insane OG strain is some of the best and strongest weed on the market. When I say strong, I don’t just mean high in THC. This is a fully immersive stoner experience. You feel so much with this flower. It’s full-body, full mind.
The bag opens to a rush of powerful terpene smell waves. Diesel, pine, and lemon. Deep pine forest energy. The nugs are crunchy and sparkle with trichomes. Frosted and cute, I felt as if the nugs were staring back at me.
I took a large hit of the bong, as instructed. A rainbow burst of forest flavors overcame my palate and I felt filled with joy immediately. The high is cerebral and fun. The body high is euphoric and relaxing. Together it’s a balanced high that leaves you feeling floaty, elated, and ready for anything.
Bottom Line:
This weed is simply a must-have. It’s perfect in every way, and there is no one more qualified to sell it to you than B-Real.
Buy it here: $50 for the eighth
There are few smoking experiences that rival the pleasure of smoking a properly rolled blunt. A good hand-rolled cigar burns slow, steady, fills the air with the aromatic tones of tobacco and dark chocolate, and produces a smooth and flavorful smoke. Done right, a blunt makes your toking experience as much about savoring the taste of the cigar paper as it does about getting high.
Having said that, rolling a proper blunt is a straight-up pain in the ass. Huge hassle all the way around.
When it comes to rolling blunts, you’re dealing with a lot of potential issues — sourcing quality tobacco leaves, grinding a bunch of weed, and getting it all rolled up without dropping product all over the floor. Worse still is having to deal with disassembling a corner store Swisher Sweet (or Phillies Blunt or Backwoods cigar) and filling it up with your weed. Sure, this works in a pinch but it’s wasteful and can muddle the quality of your top-shelf herb with chemical-tasting artificial fruit flavors or dusty dry leaf notes.
Happily for us, we’re living in an age where stoners are spoiled with choices and tools geared toward making the blunt rolling experience easier. And one of our favorite options is Jas Prince’s Slapwoods (a tongue-in-cheek reference to OG cigar brand Backwoods, perhaps?). Prince is an entrepreneur, mogul, and the founder of the Young Empire Music Group. More importantly for today’s purposes, he’s a stoner — which is probably why his Sapwood’s products feel tailor-made for a better smoking experience.
Let’s break it down:
If you hate the hassle of rolling blunts, Slapwood’s Cigar Cones makes life waaaaay easier. The cones are packaged three to a pack and feature thick aromatic wraps pre-assembled in a tall conical shape with a corn husk tip filter. The packs have everything you need for the perfect blunt — each cone is loaded with a Slapwoods insert that helps the virgin cigar cone retain its shape and serves as a funnel for your bud, which can be better-packed thanks to the wooden pick that comes supplied in each pouch.
The leaf itself is pretty sturdy, without being dry, and can handle a dense pack with a lot of handling. Nothing is worse than ruining a wrap because you have rough hands. When I tried Slapwoods, it was able to stand up to some considerable abuse.
Be warned though, you’re going to need a lot of weed to fill one of these things, and I mean a lot.
I double ground 1.5 grams of fresh herb and still had more room than I’d like to spare, but each cone can be easily cut or folded in to make up for any gaps. This makes the wrap perfect for sharing with a circle of friends, a loved one, or for a sustained smoking session for those Snoop-level stars who like a long session.
When I finally lit up, soothing coffee-like tones filled my immediate vicinity (important to consider if you have smoke-hating neighbors, this stuff is powerful) and the Russian Cream flavored cone helped add some smooth vanilla and earthy tobacco and chocolate notes to my bud, supplying a smooth drag with a savor-worthy flavor. The quality of the tobacco leaf is great, it’s hand-rolled in the Dominican Republic, burns evenly, and never comes across as harsh or dirty tasting, like more low-quality leaves.
The Cigar Cones are definitely worth picking up if you love smoking blunts but hate rolling them, but let us make the case for Slapwoods Cigar Wraps as an even better option.
I know I just spent paragraphs applauding Slapwoods for making the act of hand-rolling rolling cannabis in tobacco leaves more convenient, but the wraps are where it is truly at. They slap. Coming five to a pack in an easily resealable pouch, these are made to retain freshness. You still get that same smooth luxurious Russian Cream flavor, with leaves that are a noticeable step up in quality. They’re remarkably supple, soft to the touch, and incredibly natural. They feel like… well, exactly like a dried leaf, and if all you’ve ever had is a Swisher wrap, this is a whole other world.
It’s like comparing well-level Jack Daniels to a Lagavulin 16. If you’re smoking high-quality bud that is truly worthy and wanting of a premium delivery method, you have to make it Slapwoods Cigar Wraps.
The Bottom Line:
If you value convenience, grab the Slapwoods Cigar Cones. If you’re all about a supreme and luxurious experience, you have to go with the Cigar Wraps. Either way, at the end of the day Slapwoods levels up your smoking game like few brands can.
Shop Slapwoods products at the official Slapwoods site.
The cannabis industry loves a good origin story. A story like Wonderbrett’s. The brand is named for Brett Feldman, a grower whose flavorful indoor-grown weed inspired a phrase heard around Los Angeles weed circles during the late ’90s and early 2000s — “You got that Brett?”
Equally important to the brand’s foundation is Feldman’s collaborator, Cameron Damwijk, also a master cultivator. The duo formally launched Wonderbrett in 2014, back during the Prop 215 (medical-only) days in California. Before that, Feldman and Damwijk were legends in Los Angeles music, street, and weed culture.
The quick story goes a little something like this: Back in 1997, Feldman was given a cut of OG Kush by Josh D, who along with another storied grower, Bubba, first brought the now-iconic strain to California from Florida in 1992. This may seem quaint now, but back then, this was before OG Kush was a thing outside of very select circles. Feldman went back and forth from the Bay Area, re-upping his supply of the newly in-demand strain for the Los Angeles market. Eventually, it became clear that this wasn’t the most efficient way of getting poundage in the hands of buyers, so Josh D bestowed upon Feldman a clone and basically said “have at it.”
Recognizing he had something special, Feldman took time to learn how to properly grow the strain in order to “not fuck it up,” he said while we toured his now 80,000-square-foot indoor grow facility in Long Beach. “When Kush was given to me, I had to figure out how to grow weed immediately,” he says. “I couldn’t kill the plants!”
And learn to grow he did. Due to the surging demand of OG Kush in Los Angeles during the late ’90s, Feldman soon found himself in the company of hip-hop’s biggest stars: Xzibit, Snoop, B-Real, and Dr. Dre among them. He was even invited to come chill in the studio during recording for Dr. Dre’s album, 2001. B-Real confirmed to me in a separate interview that it was Feldman who introduced him to Kush way back when.
Today, that legacy has turned into Wonderbrett, a full-fledged cannabis and lifestyle brand that maintains roots in the music community — Poo Bear, who is a recording artist and producer for Justin Bieber, Lupe Fiasco, Skrillex, and many others, is one of the brand’s major investors. In fact, Feldman, who is also a visual artist and the man behind the weed’s packaging design, recently released a new album of his own, “Wonderbrett: Volume 2,” which is a vibey, ethereal mix of beats perfect for — what else — smoking weed.
In addition to flower, Wonderbrett also makes solventless rosin gummies, pre-rolls, and dabs.
Wonderbrett’s Long Beach indoor cultivation site is massive. The brand grows with a 22,000-square-feet canopy footprint across 36 individual grow rooms. Altogether, it’s about 30,000 plants. Even at his highest capacity back in the pre-legal days, Feldman says he could never have imagined producing at such scale, and that while scaling has gone well for them, it remains the number one challenge.
“On a small grow, it’s easy to have control,” he says. “You’re always going to be able to be the guy who is there all the time, who sleeps at the grow, right? This is different.”
Nowadays, they have 14 proprietary cultivars in rotation, which are selected according to a number of characteristics that make Wonderbrett weed what it is. The brand’s slogan is “flavors on flavors,” and all it takes is one whiff of a jar to see why — to paraphrase Darth Vader, the terps “are strong with this one.” The focus on this aspect of weed makes a strong point often lost in today’s shopping landscape: THC percentage is merely one part of the equation, and not necessarily the most important one.
“If you buy weed on THC alone, you’re a dummy,” Feldman says.
It’s also about the terpenes and flavonoids, which is why it’s been so damaging to consumers to not be able to smell the weed they’re considering purchasing. Smelling it tells a massive part of the story. That’s not to say Wonderbrett’s weed isn’t strong — I am puffing on a 34.06% THC sample of the brand’s Pineapple OG as I type — but it’s true that THC potency is skewed as being the dominant marker of quality.
Walking into a Wonderbrett grow room with towering fat buds mere days away from completion makes an even finer point. I was smacked with smell every time I opened a door, whether that be an actual Peach smell in the Peach OZ room or the straight gas emanating from Black Orchid. The vividness matches the brand’s marketing strategy, which is to match dominant terpenes and flavonoids with the strain name as much as it makes sense — making an actionable connection in the customer’s mind. If someone is buying a strain with the word “peach” in the name, might it be a good idea to then pheno hunt for a variety that displays those very characteristics? Feldman says, “Yes. I’m glad you noticed that.” He offers an intentionally cartoonish laugh. “It means my strategy is working.”
Feldman told me early in my tour — and I can confirm, after seeing it firsthand — that at Wonderbrett they dry trim only, which preserves trichomes, most importantly. Those are the little crystals that contain the fun cannabinoids, like THC, that make us high. He dries and cures for two weeks only. In general, from the day the weed is harvested, then tested, then dried and cured and finally packaged, Wonderbrett’s turnaround is about one month from harvest to package.
Wonderbrett’s jarred eighths aren’t cheap — they average for about $60 — and because they are constantly churning out new buds from their stratified and well-timed grow rooms, their customers are getting as fresh bud as one can possibly get on the legal market. The smell that lingers in the jars confirms this, though the bud is sometimes a bit dry. That’s more of the fault of legalization than any one individual grower.
I walked away from Wonderbrett’s facility with my head swimming in flavor, which is their intent. But does the bud stack up? I tried six: Black Orchid, Pineapple OG, Cherry Trop, Grapes of Wrath, and Chomp, which is the brand’s collaboration with rapper Russ.
Pineapple OG
Retail Price: $60
Strain: Indica
THC: 34.06%
CBD: 0.08%
Dominant Terpenes: Limonene, Myrcene, Linalool, Caryophyllene
Easily considered a signature cultivar of the brand, Feldman told me Pineapple OG’s roots go back to 2008, though 2014 is the first time anyone could buy it legally. These are the buds Wonderbrett led with once they could sell in the medical market. He also said it’s been one of the most consistent producers of high THC — the batch I tried, which clocked in at 34%, was no exception.
It’s gassy, redolent of its OG roots, and boasts flavors of sweet and sour fruits, like pineapples, guavas, and passionfruit. It’s easy to see why people love it, and it’s would be a solid go-to in any experienced smoker’s repertoire. Feldman also mentioned it’s a “hardy” cultivar, ideal for breeding, which he has done for other Wonderbrett strains, like Orange Banana.
Black Orchid
Retail Price: $65
Strain: Hybrid
THC: 22.70%
CBD: 0.05%
Dominant Terpenes: Limonene, Caryophyllene, Linalool, Humulene
Another favorite of mine is Black Orchid, which is a much more functional smoke than Wonderbrett’s other options, owing to its more balanced cannabinoid profile and dense flowers. THC is registered at 22%, which is a “Goldilocks” percentage for me — not too much, not too little, but just right. There are higher percentages of CBG and CBGA, as well, which is said to aid in relaxation. Limonene, Caryophyllene, Linalool, and Humulene are the dominant terpenes, which means this cultivar has a little bit of everything I like: citrus, earth, flowers, and a hint of gas, which one would expect from an OG Kush and Gelato cross.
Peach OZ
Retail Price: $60
Strain: Sativa
THC: 30.0%
CBD:0.01%
Dominant Terpenes: Caryophyllene, Linalool, Limonene, Humulene
The buzz that results from a Peach OZ smoke is definitely suited for daytime, but 30% THC suggests a daytime activity like taking a leisurely stroll in a beautiful location or sitting on the beach rather than anything that requires serious motor skill function. The smell and flavor match up on this one: peach, sweet citrus and a hint of vanilla round out this cultivar, which was made by Peach Rings and OZ Kush, a pheno gifted from Cannabis by Corey, which originally came from Dying Breed Seeds.
Chomp
Retail Price: $60
Strain: Hybrid
THC: 26.91%
CBD: 0.07%
Dominant Terpenes: Limonene, Humulene, Linalool, Caryophyllene
We already reviewed Chomp, which is a collaboration with the rapper Russ timed to release alongside his EP by the same name. It’s a heady strain, much more suited for cerebral activities – like, say, recording a rap album — which I attribute to Limonene as the dominant terpene.
Grapes of Wrath
Retail Price: $60
Strain: Hybrid
THC: 27.65%
CBD: 0.07%
Dominant Terpenes: Limonene, Linalool, Humulene, Caryophyllene
Put simply, this is pool weed, a hybrid of Jet Fuel Gelato and Grape Pie. The high is heavy, befitting 27.65% THC, but uplifting, owing to the strong Limonene and Linalool content. It’s euphoric, something that would be greatly aided by listening to music, especially. This sounds weird, but it tastes like grape cake.
I’m not exactly sure what that means in reality, but a strong grape flavor accompanied by a yeasty, bready undertone makes sense to me here. The genetics are from Compound Genetics, purveyors of some of the hypest fire California’s breeders have to offer.
Cherry Trop
Retail Price: $60
Strain: Hybrid
THC: 26.43%
CBD: 0.06%
Dominant Terpenes: Caryophyllene, Limonene, Linalool, Humulene
One of the grow rooms that displayed some of the most beautiful bud, in my opinion, was Cherry Trop, which popped with deep purples and even reds, depending on the light. It’s a hybrid mix of Cherry Cookies and Trop Cookies, which came from a seed pack by Relentless. The overall flavor is fruit: stone fruits and citrus, redolent of a sunny day spent eating sour candies. At 26% THC, it’s strong, but it won’t knock you on your ass. This is a stimulating daytime smoker for any activity that requires movement and focus but not too much intellectual brainpower.
In addition to trying some of Wonderbretts current cultivar offerings and palling around with Feldman, I also got to talk to Poo Bear, who puts his money where his mouth is, as far as Wonderbrett is concerned. He said he was initially drawn to the brand through its highly stylized packaging — the brand’s signature color-blocked boxes – which struck Poo Bear as “very professional” in an era when weed was anything but. In the end, it’s really all about the weed and the man behind it, though.
“Brett always had the best product, you know, so when the opportunity came about to come in as an investor, I was like, ‘I would love to.’ I was investing in Wonderbrett because I just believe in him so much,” Poo Bear says of Feldman.
Poo Bear is also a major believer in Los Angeles weed culture, which he says isn’t just having a moment now – it’s always been quietly dominant. It’s just that people are finally starting to understand and recognize its greatness.
“I think LA took over awhile ago,” Poo Bear says of California’s mostly friendly competition between regional cannabis cultures. “You know, the Bay always had their purps, the things they were famous for. But L.A. has always been pushing it with these different flavors. It was probably like five or six years ago, scientists and growers just really started pushing the envelope in L.A. and I started to hear less and less about the Bay and L.A. just started filling that gap with consistency and variety. You see it with all the cannabis cups — L.A. wins all the cups. It’s definitely the cannabis capital.”
It goes without saying that Poo Bear thinks Wonderbrett was instrumental in making that happen and that the brand will be a staple of L.A. cannabis culture to come. After seeing their operation firsthand and smoking through the line, I’m ready to say I agree.
The world of celebrity weed exists independently from the weed world at large. For the most part, these brands, as well as their namesakes, have little to do with cannabis culture or the cannabis they’re selling. Many celeb weed brands (especially those that popped up right after legalization) are little more than exercises in marketing — where flashy campaigns and absurd profit margins eclipse any intention of delivering a good product.
But there’s a catch with the celebrity weed industry that makes it trickier to navigate for the rich and famous than other celeb-branded spaces. Weed is a subculture with a distinct cool factor. Interlopers can be spotted from a mile away. Just because a celebrity puts out a brand, doesn’t mean smokers are going to like it. Even if they’re fans. These days, celeb brands are actually given more scrutiny than normal weed brands.
Why? Partly because there are so many of them now. But also because as cannabis culture is devoured by the mainstream, stoners have grown wary of business Chads and celebrity vultures swooping down to cash in on our magical plant and the subculture it’s created. There’s very much a sense of “where were you when we were getting high?”
If the celebrity in question was not in the trenches, using their platform to advocate for cannabis use with the stoners they’re now trying to sell weed to, the brand has a major problem and is likely going to get ridiculed within the community. It’s also the brands from non-stoner celebrities that tend to have the worst weed.
While great celebrity brands are heavily involved with the cultivation and selection of the strains they implement, others rely on white labeling — where cannabis is bought in bulk then re-branded (you also see this in plenty of celebrity booze brands too). The result is a totally polarizing sub-genre of the cannabis industry with some fire-ass weed, a lot of mids, and a handful of expensive trash.
Here’s a list to help you suss out the good, the bad, and the almost-un-smokeable of celebrity weed brands out there.
The Brand:
While it seems almost redundant to write anything about Cookies as they’re possibly the most visible brand in the weed world, it’s easy to forget that not only is Cookies a celebrity brand, it’s the most successful one of all time. Founded by Bay-area rapper Berner in 2012, Cookies has ballooned into its own empire– complete with a hype-beast subculture of avid fans.
Bottom Line:
With over 30 retail outlets in eight states and two countries, Cookies maintains their reign with proprietary genetics like their eponymous Girl Scout Cookies strain, as well as working with some of the best farms and growers in the world, like their recent collaboration with the Humboldt legacy brand Ridgeline Farms.
The Brand:
Insane by Cypress Hill artist B-Real is a perfect example of a celeb weed brand that checks all the boxes. Great weed? Check. Bonafide stoner owner? Check. Insane in the membrane? You betcha.
Bottom Line:
B-Real is one of the most legit businessmen in legal weed today. He’s the owner of the Dr. Greenthumb dispensary chain and now the cannabis company Insane. Each carefully curated and extremely potent strain is a reflection of B Real’s lifelong commitment to loving, smoking, and creating great cannabis.
The Brand:
Mind Your Head is a magical preroll brand from the legendary Mickey Hart, drummer for the most stoned band of all time, The Grateful Dead. With two offerings, Magic Minis (mini prerolls) and Space Tickets (blunt-like prerolls infused with ice-water hash), this brand from a true OG is sure to steal your face.
Bottom Line:
Though it’s not clear where the weed comes from for these prerolls, Mickey Hart can do no wrong in the eyes of the stoner community. That passes the vibe check with kaleidoscopic colors.
The Brand:
Forbidden Flowers is an example of a different type of celeb weed brand, the collab. It’s often that celebrities (with little connection to the cannabis industry) will team up with an already existing brand to put out their line. In my opinion, this is a more reputable route to take than the straight corporate white label. At least the celeb is coordinating with people who care/know about weed in some capacity.
Bottom Line:
While Bella Thorne definitely smokes weed, this is a brand that feels more branded in her likeness than something she has a ton to do with. Glass House is a good weed brand, though, so at least the flower is worth smoking. And I like the glittery packaging.
The Brand:
Now for one of the most polarizing brands in celebrity cannabis today, Seth Rogen’s Houseplant. A bit of an enigma, Houseplant has garnered significant criticism for a brand coming from such a well-liked and extremely stoned celebrity. I think this is in part due to the fact that the cannabis community expected much more from one of our own.
The Bottom Line:
Houseplant flower is beautifully branded, totally expensive, and grown by THC Design, a popular Los Angeles cannabis brand known for high THC indoor flower with insane bud structure. Unlike Forbidden Flowers, whose Glass House collab is front and center in their marketing, Houseplant tried to keep their THC Design connection a secret, which didn’t particularly sit well when it came out. For example, Houseplant’s Pancake Ice strain is basically just rebranded Crescendo by THC Design, the #1 selling flower in California last year. Come on, Seth. You can do better than that.
The Brand:
Now for one of the most confusing brands in the celeb weed world, Tyson Ranch. When Mike Tyson launched Tyson Holistic Holdings in 2016, he had big plans. Aside from cannabis and edibles, the brand would include the first cannabis resort of sorts, a 418-acre ranch in the desert that would include a festival venue and the world’s longest lazy river, among other things.
The Bottom Line:
Despite countless feature articles that claim to take you “Inside Mike Tyson’s Cannabis Ranch,” the photos are all drawings, and everything exists as a hypothetical. The reality is that, five years later, there is no ranch — only mediocre weed and subpar gummies. I love Mike Tyson and hope he realizes this bat shit idea as only he could. But so far, no dice.
The Brand:
As we near the end of this list, things are only getting worse. Next up in Dante’s descent into the inferno of celebrity mids is Peaches by Justin Bieber. Everything about this brand is annoying to me as a lifelong stoner. One, Justin Bieber has one of the largest platforms in the world and has never once used his voice to advocate for cannabis use. Suddenly entering the arena now that it’s socially acceptable seems like a cash grab from a dude who has plenty of cash.
Bottom Line:
The weed sucks. Grown by Palms Premium, it will get you high, but it doesn’t taste like anything or particularly smell like anything either, two major signs that the weed isn’t good, and clearly grown in some kind of industrial juggernaut that harvests 20 times a week and douses everything with chemicals.
Even if you get your peaches out in Georgia, I suggest you get your weed elsewhere.
The Brand:
Monogram by Jay-Z is far and away my least favorite celebrity cannabis brand. While the packaging is gorgeous and the celebrity founder has extensive cannabis chops, the flower is terrible and absurdly expensive. Like…. $60 for a “hand-rolled” joint expensive. Even for the highest quality flower infused with kief or live resin, $60 would still be very expensive for a blunt. Instead of top-shelf flower, this joint is filled with shwaggy dried-out weed that honestly just makes you feel weird because it’s been so juiced for THC.
And that’s their flagship product.
The Bottom Line:
Their version of an eighth (four grams) is $70. This price point is usually reserved for some of the best weed on the market, not total mids from who knows where. The fact that the founder is a literal billionaire who came from nothing makes it all the ickier. He should know better and does.
This totally exploitive pricing system on shitty weed is nothing short of a bummer.
Good eats and great weed go hand in hand. The whole thing about weed giving you the munchies isn’t completely true (some weed does and some weed doesn’t) but one thing is for certain — weed makes food taste better. I don’t just mean marginally better. Eating while stoned can be a downright religious experience. After taking a fat rip you start laser focusing on the varying flavors, textures, and smells of your food. Suddenly a burger goes from a good lunch to a vivid sensory experience that borders on the psychedelic.
I know this because I write about food and weed constantly. So when I heard famed stoner and musician Wiz Khalifa was launching a food concept (appropriately dubbed HotBox) to pair with his Khalifa Kush weed brand, I knew it was something I had to experience.
Made in collaboration with the virtual restaurant brand NextBite, HotBox by Wiz Khalifa is a delivery-only virtual restaurant that is currently available in Miami, Columbus, Pittsburgh, Los Angeles, Las Vegas, New York City, Houston, and more and is actively expanding to additional cities nationwide. The food is sourced from local restaurants that meet the specific ingredients and preparation practices required by NextBite — so the dishes should be pretty consistent, no matter what city you’re ordering from. The menu is a stoner’s paradise of indulgent carb-rich snacks like Hot Cheeto dusted cheeseburgers, zesty buffalo wings, tater tots, mac and cheese, cookies, and more.
None of Wiz’s food is actually infused with cannabis. But the brand and Wiz himself confirmed in a Zoom tasting I attended that they were actively exploring the idea while also looking for ways to offer plant-based options to the menu. The lack of any cannabis-infused treats may seem like a missed opportunity, but I think the food actually stands a chance of tasting better without any infusions. Better, in my opinion, to smoke up and treat this as a post-stoned meal.
Which is exactly what I did.
Before we get into the menu, we should probably talk about Wiz Khalifa’s cannabis brand Khalifa Kush — currently available in California in preroll and flower form. The cannabis is sourced from Northern California’s Bay Area by Colorado-based cultivator RiverRock Cannabis and is apparently the only weed Wiz smokes. He affectionately refers to the brand simply as “KK” on social media. I’d call bullshit on that as purely a piece of marketing but, having smoked the brand, I can actually buy it.
Khalifa Kush has a pungent flavor and provides a sensory-enhancing high with a THC level in the mid 20% range. Smoking the pre-roll had me feeling good and hypersensitive to my surroundings, while still keeping me from feeling weighed down and sluggish. It didn’t have the best flavor to it (I was smoking a pre-roll after all) but the high was powerful and definitely lifted my spirits. Not a bad pairing to go with a menu launch… but with all the weed I smoke for work (living the dream over here) my tolerance is through the roof, so I plan to be as harsh with the HotBox food as I am when I’m ranking french fries, chicken sandwiches, or any other food.
Nice try though Wiz!
The Bottom Line
If you want to smoke what Wiz smokes in the studio, this indica-leaning hybrid is definitely worth a pickup.
5. So Baked Hybrid Cookies
Nope, not hybrid like a weed strain, this is simply a mix of caramel, chocolate, and pretzel, all mixed up into a single cookie that is served with a salted caramel dipping sauce. This cookie is easily the weakest link on the menu. It’s not it tastes bad — it’s a damn cookie we’re talking about — but it’s not really that good either. The cookie is dense, a bit dry and is more cookie than you want in a single sitting (which, consequently, means it’s perfect for being stoned) and despite having pretzel bites and a salted caramel dipping sauce, this thing comes off as much more sweet than it does salty.
A better balance between the salty and sweet flavors might’ve made this cookie a winner but as it stands, it’s just okay. Don’t let those stoner goggles fool you into thinking you actually want to order this. You’re just high.
The Bottom Line
Unless it’s free with the meal, skip this one, you’re not missing out on anything.
4. Taylor Gang Tots
I’m a little torn on these. First of all, tater tots, while delicious, just don’t travel well. When hot and crispy tater tots are trapped in a wax-lined paper box, the heat that emits off of them and bounces off the walls of the container turns what should be a crispy masterpiece into a soggy mess. That’s exactly what happened to these tots so if you really want these to shine you’re going to have to put just a bit of work into it. After a few sad tots, I grabbed my order, spread the tots on a sheet of aluminum foil, and threw that shit into the toaster oven for a good ten minutes until they were nice and crispy again.
The tots themselves are delicous, they’re fluffy, a bit buttery, and full of flavor, but given that they don’t travel well, we can’t rank these much higher than this placement. Especially considering if you’re stoned and hungry, you’re going to be less motivated to put the work into helping these tots shine.
The Bottom Line
Delicious, but tater tots don’t travel well so if you don’t have the patience to reheat these in a toaster oven to get them crispy again definitely skip these.
My HotBox order came with the Bigger Blazier Buffalo Wings order, not to be confused with the menu’s Bigger Better Buffalo Wings, so I can’t speak to how much “blazier” they are compared to the OG, but as far as buffalo wings go these are pretty excellent. I prefer a crispier exterior, but given the travel time I knew I wasn’t going to get that. I didn’t feel the need to reheat these though like the tots. The chicken is tender and juicy while the buffalo sauce gives a nice zesty and spicy kick. The wings are served alongside a side of ranch or bleu cheese dressing and the ‘ol standard wing accompaniement of carrot and celery sticks.
The HotBox wings match the sort of quality and depth flavor you’d find from a WingStop or Buffalo Wild Wings. It’s not mind-blowing, but the wings are perfectly serviceable and I find little if nothing to complain about.
The Bottom Line
A pretty solid wing effort. Wiz would be wise to add a few more flavors, hopefully a dry rub is in the cards.
Here is where things get really interesting. Wings and cookies are all fine and good, but the Fully Packed Bowl truly lives up to the stoner food utopia promised by this culinary concept. It comes off as a greatest hits package of the entire HotBox menu, a bed of tater tots is bathed in a blanket of saucey macaroni and cheese drizzled with the same zesty buffalo sauce used on the wings accompanied by crispy chunks of fried chicken and some Hot Cheeto dust sprinkled on top of it all. The bowl has crunch, thanks to the fried chicken (the tots still leave something to be desired) and Cheeto dust combination, and is full of savory salty flavors that serve as the perfect stoner cat nip.
You have to be high to even want to eat this thing, but from your first forkful on you’ll be pleased that you took that big rip before diving in.
The Bottom Line As decadent and delicious as it sounds. The Fully Packed Bowl combines an appetizer sampler’s worth of flavors with the form factor of nachos. It’s the most stoner-friendly item on the menu and a must order.
I know I just sang the praises of the Fully Packed Bowl, the best stoner food I’ve had all year, but what really blew me away from the HotBox menu was the Blazed OG Cheetos Burger. I’m not the biggest Hot Cheetos fan — yes, I ranked every single flavor of Flamin’ Hot ever, but I wouldn’t count myself as a true fan and I certainly am not a fan of Hot Cheeto dust in food. I find it incredibly gimmicky. Or I should say, I “found” it incredibly gimmicky, because the Blazed OG Cheetos Burger has completely changed my mind. It might be banned in Europe, but Hot Cheeto dust is a fantastic blend of artifically spicy flavors that deliver on the heat without drowning out any of the other flavors.
Get this dust in the hands of a professional chef ASAP! The Blazed OG Cheetos Burger comes with a thick and juicy burger patty, American cheese with Hot Cheetos dust embeded into it, as well as lettuce, tomato and what HotBox is calling Thrill Sauce on a brioche bun. For whatever reason, my burger didn’t come with the Thrill Sauce but it was so good it honestly didn’t matter.
The beef has a nice depth of flavor, it’s juicy, salty, and perfectly cooked. The burger quality matches the same sort of flavor you’d find at a Fat Burger or Shake Shack. Not quite as juicy, but definitely a contender for best deliverable burger in the fast food space. If you’re going to order one thing off of the HotBox menu I still suggest you try the fully packed bowl, but in terms of which menu item has the best flavor, it’s hard to beat this. Though I haven’t tried the delicious looking chicken sandwich that is on the menu which Wiz counted as a personal highlight.
The Bottom Line So good I wish it was a double!
You can order Wiz Khalifa’s HotBox online at the official website or through third party delivery services like DoorDash, UberEats, Postmates, and GrubHub.
“Shall I compare thee to a summer’s day? Thou art more lovely and more temperate,” William Shakespeare once wrote in Sonnet 18. While he was expressing his desire for a woman, the poetry makes me think of a cannabis drink I recently tried and had big feelings for. Hear me out.
Generally speaking, I have conflicted feelings about cannabis drinks. That’s not a knock on the product category on its face — in the last year, in particular, cannabis drinks have become a force of their own in the legal cannabis market, growing into a popular way for people to imbibe, especially those who are not keen on smoking. In that time, cannabis-infused beverages have also significantly increased in quality, thanks to advancements in emulsion technology. No longer are they stratified cocktails with a layer of oil sitting on the top. These days, the science has been narrowed down, the molecules shrunken. When drinking one of the many cannabis drinks on the market today, one could be forgiven for not even noticing there was cannabis in it at all, flavor-wise.
Where my skepticism comes in is the actual popularity of these drinks. I have written elsewhere, particularly on this website, that I’m a flower gal — smoking actual weed is far and away my favorite way to consume cannabis. That said, I’m a regular partaker of almost every ingestion method under the sun, which includes cannabis-infused drinks from time to time. But even though I enjoy them, I will admit that I struggle to find out where the drinks fit in my routine.
Edibles, particularly gummies, are easy for me — I pop one, chew a few times, and I’m on my way, usually to my bed or couch to watch a movie. Smoking precedes just about everything for me, including social activities, while dabbing is something I reserve for particularly taxing days when I just want to shut off completely. The drinks are harder to place in my mind because they are marketed as a social product, often as an alcohol replacement. While that is certainly true for some people, the fact is that, for many, ingesting weed is not the most social activity. Edibles and drinkables heighten all my senses, yes, but they also help me turn inward and focus more on my own thoughts and feelings in my body, rather than engaging with anyone else. I prefer the quick pop-in-my-mouth, sit back, and relax fix that a gummy offers rather than the slow sipping of a drink. In my mind, there are other, better ways to enjoy a beverage, especially drinks with more socially-minded intoxicants in them.
I know I’m not alone in that conundrum, but out in the wider world, the numbers tell a different story. Cannabis consumer data company Headset claims that current 2021 sales for cannabis-infused beverages total $123.9 million, compared with the sales in the same category in 2020, which clocked in at $79.3 million. That’s a year-over-year sales increase of 56.2%. Clearly, the appeal of these drinks is catching on.
Tove Lo x Cann
Which is all context to write this: Last week, I finally found a cannabis beverage that made me truly, genuinely get it. Cann, which is the largest purveyor of cannabis drinks in California, recently debuted a new drink in partnership with pop star Tove Lo, who is also an investor in Cann. The drink is exclusive to dispensaries Sweet Flower and Airfield Supply Co. Called “Passion Peach Mate,” which leaves little to the imagination, it’s exactly that: a carbonated, naturally caffeinated, cannabis-infused peach-flavored drink.
It’s absolutely perfect. It’s also the first to market for caffeinated cannabis beverages.
Infused with five milligrams of THC, the 12-ounce canned drink offers a lower dose option that is perfect for nighttime socializing, owing to the caffeine, or daytime drinking, also owing to the caffeine. That, in my mind, makes Cann & Tove Lo’s Passion Peach Mate” the tour de force that it is.
My first thought when holding the marquee-bright yellow and pink can in my hands was, “Wait, how did they legally combine THC and caffeine?” As an older millennial, I am a veteran of the unregulated Four Loko days. I asked a friend, who tipped me off to the fact that it was because the caffeine came from mate, a caffeine-rich drink made with dried holly leaves from South America. In California, it’s okay to combine THC with naturally-derived caffeine, it turns out.
The result is, basically, a fully enmeshed version of the hallowed stoner tradition, “wake and bake,” which involves someone smoking weed first thing in the morning, often while drinking coffee. The body high and head change from smoking weed balances the jolts and jitters from caffeine. For many, it is a really comfortable and fun state to be in. Four Loko capitalized on those good vibes and turned them up to 11, which proved to be too high-octane in the end, especially for regulators, who eventually put strict alcohol and caffeine limits on drinks that contained both.
The Passion Peach Mate high and buzz never approaches anything resembling the intensity of a Four Loko bender. It’s much more mellow on both fronts and gives the drinker a euphoric altered state. It’s this gorgeous mind-and-body feeling that reminds me of Shakespeare’s sonnet — drinking the Passion Peach Mate is like tasting a summer day in a can. It also goes down much smoother and is more delicious than other options, on top of it.
Taste-wise, it’s lightly carbonated, and the bitterness that usually accompanies mate, which I generally enjoy, is instead replaced by a not-too-sweet peach flavor. It’s delicious and, unlike many alcoholic beverages or other cannabis-infused drinks, easy to drink to the very end. The flavor isn’t too overpowering, tastes nothing of weed, and is not something the drinker will get sick of.
Case in point: I had three in one sitting!
Crucially, it is also infused using nanoemulsion technology which makes smaller THC molecules so they are absorbed into the bloodstream faster and with more of its bioavailability intact. This means it hits faster but it also fades faster, in some ways mimicking the onset times for alcohol. It costs $20 for a pack of four, which is priced similarly craft beers or canned cocktails.
The bad news is that, at present, it’s a limited release through just Sweet Flower and Airfield Supply Co. I can’t even order it from my home in San Diego, which upsets me. If you’re reading this, anyone at Cann, consider this my plea for your company to make the Passion Peach Mate a regular in your cannabis-infused drinks line-up. You have a winner on your hands.
