BUDWEISER

The Notorious B.I.G. Estate Links With Budweiser To Relaunch Word Up! Magazine

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notorious b.i.g

In honor of Hip Hop’s 50th born day, the Estate of the late Christopher Wallace and beer giant Budweiser have joined forces to revamp the monumental Black music magazine Word Up!

The classic print publication which donned newsstands for almost 25 years got a namedrop in Biggie’s hit “Juicy” in the opening line, where he said, “It was all a dream; I used to read ‘Word Up!’ magazine.” The partnership was initially formed back in 2021, but today (August 9), the plans for a limited run of Word Up! mags will be available for die hard Biggie fans and fans of the Hip Hop/R&B publication too.

Word Up!‘s founding Editor-in-Chief Gerrie Summers will definitely contribute her pen to this project, however with the focus being on B.I.G., Ms. Voletta Wallace will open the series, along with handwritten lyrics, rare photos, personal memorabilia and untold stories about The Notorious B.I.G.

Be sure to get your copy as only 5,000 copies will be distributed throughout Atlanta, Los Angeles, New York City, Philadelphia, Detroit and Chicago. The issue is slated to drop on September 13.

The post The Notorious B.I.G. Estate Links With Budweiser To Relaunch Word Up! Magazine first appeared on The Source.

The post The Notorious B.I.G. Estate Links With Budweiser To Relaunch Word Up! Magazine appeared first on The Source.

Anderson Paak Debuted A New Song, ‘Yours To Take,’ In A Budweiser Ad

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Anderson Paak is coming off a really big year due to his collaboration with Bruno Mars as Silk Sonic. The duo embraced throwback R&B, soul, and funk vibes with such full throated joy, that they even picked up the Grammy for Record Of The Year at this year’s ceremony, honored for the project’s kickoff single “Leave The Door Open.” Since the track also picked up Song Of The Year, you can imagine that Anderson is riding on cloud nine energy at the moment, and knows it’s the perfect time to strike while the iron is hot and release some new music of his own.

And what better way to cut through the noise of constant releases than by skipping a step and heading straight to the advertising world? Paak partnered with Budweiser to debut his latest track, “Yours To Take,” by featuring it in an ad for the beer company. In the clip, which runs just over ninety seconds, a bunch of different artists and creatives are featured doing their thing — including a female drummer, which is cool, and a nice nod to Paak’s on tenure behind the kit — before eventually gathering at clubs and different events. And what do they drink there? You guessed it — the king of beers. It’s not a terribly heavy-handed commercial though, as those goes, and the song sounds very much in line with classic Paak. Check it out up top.