blue ivy

Beyonce Recruits NBA Stars James Harden And Jalen Green Into Her New Ivy Park Campaign Video

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While fans wait patiently for any word of her next musical endeavor, Beyonce continues to make moves in other areas. Her latest is a new Ivy Park collection inspired by collegiate fashion and to promote the new line, she shared a hype video featuring Ivy Park’s newest recruits. While fans have come to expect Beyonce (and Blue Ivy) to appear in the campaigns alongside a diverse array of models, to show off the new collection, she tapped an unexpected source for her newest brand ambassadors: the NBA.

The ad, which starts off with calm music and shots overlooking an austere university campus, quickly picks up its tempo as a bass-heavy beat fades in to overtake the classical vibes with a new, brasher attitude. The shots of students coolly playing table tennis give way to close-ups of NBA stars James Harden and Jalen Green (formerly and currently of Beyonce’s hometown Houston Rockets, respectively), dribbling basketballs emblazoned with both Adidas and Ivy Park logos.

The new looks suggest that the athleisure brand is looking to expand its influence beyond just hardcore Beyonce stans and casual exercise enthusiasts. According to Complex, Halls of Ivy collection will include 89 pieces of apparel, 11 accessories, and four new footwear selections including the Savage sneaker and Super Sleek Boot. The collection launches worldwide on December 10, with an exclusive preview via Adidas’ site on December 9.

Watch Beyonce’s latest Ivy Park campaign video above.

Jay Z Revealed That He Only Learned How To Swim After Blue Ivy Was Born

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Storytellers like Jay Z are few and far between.

When he’s not dropping hilarious stories about his superstar peers, like remembering how hard it was to follow up DMX as a live act, or sharing backstories about classic rap songs he actually wrote, then there’s the subject of his incredibly famous family. That was the subject of his latest viral tidbit from an episode of LeBron James’ The Shop: Uninterrupted, when Jay let know that he never learned to swim until Blue Ivy was born. To his thinking, there wasn’t much point before, but once her life was in his hands, his reasoning changed.

“I didn’t learn how to swim until Blue was born,” he began. “There goes everything you need to know. This is a metaphor for our relationship. If she ever fell in the water and I couldn’t get her, I couldn’t even fathom that thought. I gotta learn how to swim. That’s it. That was the beginning of our relationship.”

In the clip above, he goes on to speak more specifically to how small moments with her are how he now celebrates huge wins like finding out he was officially going to be inducted into the Rock and Roll Hall Of Fame. Check out the snippet and for more Jay Z stories watch full episodes of The Shop on HBO.

Beyoncé Is The Proudest Mom After Blue Ivy’s Grammy Night

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It’s deeper than just music for legendary singer Beyoncé. During her acceptance speech at the 63rd Grammys last night after her Best R&B Performance win for “Black Parade,” she took major time to show love to her 9-year-old daughter Blue Ivy, who also took home an award that evening. Beyoncé Is The Proudest Mom Now […]

The post Beyoncé Is The Proudest Mom After Blue Ivy’s Grammy Night appeared first on SOHH.com.

Blue Ivy Is Now One Of Youngest Grammy Winners In Music History

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At just the young age of nine-years-old, Blue Ivy continues to land impressive achievements in the music world. Thanks to her appearance in Beyonce’s “Brown Skin Girl” video with Wizkid and Saint Jhn, Ivy is one of the youngest Grammy winners in history after the video took home the win in the Best Music Video category. She was just eight-years-old when she stood beside her mom in the video.

It’s also not the first award that the Carters have won for the song. They previously won the NAACP Image Award for Outstanding Duo, Group or Collaboration back in February, and prior to that, they took home the Video Of The Year award at November’s Soul Train Awards. The youngest Grammy nominee and winner is Leah Peasall of The Peasall Sisters who won the Album Of The Year in 2001 as a credited artist on the O Brother, Where Art Thou? soundtrack. Leah was just eight-years-old at the time.

Beyonce’s “Brown Skin Girl” beat out Future and Drake’s “Life Is Good,” Anderson .Paak’s “Lockdown,” Harry Styles’ “Adore You” and Woodkid’s “Goliath” to take home the award. The Best Music Video also gives the Lemonade singer the 24th Grammy award of her career. She could take home additional awards at this year’s Grammys as she’s nominated in eight other categories that include Record Of The Year, Song Of The Year, and Best R&B Performance.